Pub Date : 2022-01-01Epub Date: 2022-06-12DOI: 10.1007/s11518-022-5526-8
Jianliang Mu, Xinyue Cai, Yongbo Xiao
As an important element of the airport ecosystem, airport billboards are playing a crucial role in publicizing the city image and facilitating humanistic airport construction. At the same time, airport billboards have great commercial value and is a popular channel for enterprises to prompt their products and to build their brand image. Currently, most airports in China adopt a simple fixed pricing mechanism for airport billboards. Specifically, for any type of billboard, the advertising price is mainly determined by considering historical prices and the total passenger flow of the entire airport during a whole year. However, this seemingly crude pricing mechanism only considers macro-level data of passenger flow and fails in reflecting the real value of billboards in different locations effectively, since the value of a particular billboard depends not only on its media form, but also on the number of passengers flowing through and whether these passengers are the target customers of the advertising content. Based on big data on airport layout, flight information, and passenger attributes, this paper proposes a time- and location-based value assessment model for airport billboards. Using sample data collected from the Beijing Capital International Airport, the assessment model is adopted to evaluate the value of two real billboards in Terminal T3. Application of this model can reflect the difference in the value of airport billboards located in different spots during various periods. Furthermore, this model provides a solid foundation for airport executives to develop differentiated/dynamic pricing and flexible advertisement scheduling strategies, thereby improving the overall efficiency.
{"title":"Value Assessment of Airport Billboards Based on Passenger Big Data.","authors":"Jianliang Mu, Xinyue Cai, Yongbo Xiao","doi":"10.1007/s11518-022-5526-8","DOIUrl":"https://doi.org/10.1007/s11518-022-5526-8","url":null,"abstract":"<p><p>As an important element of the airport ecosystem, airport billboards are playing a crucial role in publicizing the city image and facilitating humanistic airport construction. At the same time, airport billboards have great commercial value and is a popular channel for enterprises to prompt their products and to build their brand image. Currently, most airports in China adopt a simple fixed pricing mechanism for airport billboards. Specifically, for any type of billboard, the advertising price is mainly determined by considering historical prices and the total passenger flow of the entire airport during a whole year. However, this seemingly crude pricing mechanism only considers macro-level data of passenger flow and fails in reflecting the real value of billboards in different locations effectively, since the value of a particular billboard depends not only on its media form, but also on the number of passengers flowing through and whether these passengers are the target customers of the advertising content. Based on big data on airport layout, flight information, and passenger attributes, this paper proposes a time- and location-based value assessment model for airport billboards. Using sample data collected from the Beijing Capital International Airport, the assessment model is adopted to evaluate the value of two real billboards in Terminal T3. Application of this model can reflect the difference in the value of airport billboards located in different spots during various periods. Furthermore, this model provides a solid foundation for airport executives to develop differentiated/dynamic pricing and flexible advertisement scheduling strategies, thereby improving the overall efficiency.</p>","PeriodicalId":17150,"journal":{"name":"Journal of Systems Science and Systems Engineering","volume":"31 3","pages":"381-392"},"PeriodicalIF":1.2,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9188640/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"40165265","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-06DOI: 10.1007/s11518-021-5516-2
Xin Li, Minghui Xu, Xintong Shi
{"title":"Coordination of a Socially Responsible Supply Chain with Cause Marketing Campaigns","authors":"Xin Li, Minghui Xu, Xintong Shi","doi":"10.1007/s11518-021-5516-2","DOIUrl":"https://doi.org/10.1007/s11518-021-5516-2","url":null,"abstract":"","PeriodicalId":17150,"journal":{"name":"Journal of Systems Science and Systems Engineering","volume":"30 1","pages":"728 - 747"},"PeriodicalIF":1.2,"publicationDate":"2021-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46031174","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-30DOI: 10.1007/s11518-021-5514-4
Rong Guan, Hongjia H. Chen, Shan Lu
{"title":"Modeling the Spatial-temporal Characteristics of Mutual Funds’ Herd Behavior","authors":"Rong Guan, Hongjia H. Chen, Shan Lu","doi":"10.1007/s11518-021-5514-4","DOIUrl":"https://doi.org/10.1007/s11518-021-5514-4","url":null,"abstract":"","PeriodicalId":17150,"journal":{"name":"Journal of Systems Science and Systems Engineering","volume":"30 1","pages":"748 - 776"},"PeriodicalIF":1.2,"publicationDate":"2021-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46022855","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-24DOI: 10.1007/s11518-021-5513-5
Chunyu Li, Cuihua Zhang, Yanting Li, Ruxia Lv
{"title":"In-house or Outsourcing R&D? Manufacturer Technology Strategy in the Presence of Market Follower Encroachment","authors":"Chunyu Li, Cuihua Zhang, Yanting Li, Ruxia Lv","doi":"10.1007/s11518-021-5513-5","DOIUrl":"https://doi.org/10.1007/s11518-021-5513-5","url":null,"abstract":"","PeriodicalId":17150,"journal":{"name":"Journal of Systems Science and Systems Engineering","volume":"31 1","pages":"64 - 88"},"PeriodicalIF":1.2,"publicationDate":"2021-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"53162342","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-28DOI: 10.1007/s11518-021-5511-7
Jing Hou, Houcai Shen
{"title":"Contract Manufacturer’s Market Entry and Its Impact under Asymmetric Customer Loyalty","authors":"Jing Hou, Houcai Shen","doi":"10.1007/s11518-021-5511-7","DOIUrl":"https://doi.org/10.1007/s11518-021-5511-7","url":null,"abstract":"","PeriodicalId":17150,"journal":{"name":"Journal of Systems Science and Systems Engineering","volume":"31 1","pages":"174 - 203"},"PeriodicalIF":1.2,"publicationDate":"2021-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41917318","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-16DOI: 10.1007/s11518-021-5510-8
Sicheng Zhang, Jianwen Zhang, Z. Zhao, C. Xin
{"title":"Robust Optimization of Municipal Solid Waste Collection and Transportation with Uncertain Waste Output: A Case Study","authors":"Sicheng Zhang, Jianwen Zhang, Z. Zhao, C. Xin","doi":"10.1007/s11518-021-5510-8","DOIUrl":"https://doi.org/10.1007/s11518-021-5510-8","url":null,"abstract":"","PeriodicalId":17150,"journal":{"name":"Journal of Systems Science and Systems Engineering","volume":"31 1","pages":"204 - 225"},"PeriodicalIF":1.2,"publicationDate":"2021-09-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45428870","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Stochastic Bi-level Programming Model for Home Healthcare Scheduling Problems Considering the Degree of Satisfaction with Visit Time","authors":"Huichao Chen, Xinggang Luo, Zhongliang Zhang, Qing Zhou","doi":"10.1007/s11518-021-5507-3","DOIUrl":"https://doi.org/10.1007/s11518-021-5507-3","url":null,"abstract":"","PeriodicalId":17150,"journal":{"name":"Journal of Systems Science and Systems Engineering","volume":"30 1","pages":"572 - 599"},"PeriodicalIF":1.2,"publicationDate":"2021-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48267271","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-09DOI: 10.1007/s11518-021-5508-2
Jun Li, Xiaoqiang Cai, Yinlian Zeng, Hairong Feng
{"title":"On the Quasi-Concavity of Equipment Sharing Games with Perishable Raw Materials","authors":"Jun Li, Xiaoqiang Cai, Yinlian Zeng, Hairong Feng","doi":"10.1007/s11518-021-5508-2","DOIUrl":"https://doi.org/10.1007/s11518-021-5508-2","url":null,"abstract":"","PeriodicalId":17150,"journal":{"name":"Journal of Systems Science and Systems Engineering","volume":"30 1","pages":"649 - 666"},"PeriodicalIF":1.2,"publicationDate":"2021-09-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43491913","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-02DOI: 10.1007/s11518-021-5509-1
Jianlin Zhou, Ying Fan
{"title":"Quantifying the Research Diversification of Physicists","authors":"Jianlin Zhou, Ying Fan","doi":"10.1007/s11518-021-5509-1","DOIUrl":"https://doi.org/10.1007/s11518-021-5509-1","url":null,"abstract":"","PeriodicalId":17150,"journal":{"name":"Journal of Systems Science and Systems Engineering","volume":"30 1","pages":"712 - 727"},"PeriodicalIF":1.2,"publicationDate":"2021-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43155541","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-02DOI: 10.1007/s11518-021-5506-4
Haiquan Sun, Wei Xia, Zhilong Wang, Xiaoxuan Hu
{"title":"Agile Earth Observation Satellite Scheduling Algorithm for Emergency Tasks Based on Multiple Strategies","authors":"Haiquan Sun, Wei Xia, Zhilong Wang, Xiaoxuan Hu","doi":"10.1007/s11518-021-5506-4","DOIUrl":"https://doi.org/10.1007/s11518-021-5506-4","url":null,"abstract":"","PeriodicalId":17150,"journal":{"name":"Journal of Systems Science and Systems Engineering","volume":"30 1","pages":"626 - 646"},"PeriodicalIF":1.2,"publicationDate":"2021-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46975791","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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