Pub Date : 2010-11-18DOI: 10.1109/ICIN.2010.5640942
Patricia Hargil, C. Kapuscinski
In recent years, the mobile data explosion and the evolution of the Web have changed the market landscape. New players are participating and creating a new value chain shaped by new business relationships and new and valuable enhancements to end user applications and experiences. As a result, finding a way to promote an environment of innovation and investment stability is a key requirement for our industry. To be successful in this new market reality, network providers must understand the strategic implications, strengths, risks and costs of typical and emerging business models, and also understand where they can be used most effectively to create market differentiation. This paper reviews the state of the industry, trends and lessons learned from the new environment to promote business models where innovation and investment co-exist in the new value chain. Using primary market research with network providers, end users, enterprises, and application and content providers (ACPs) the paper uncovers what each value chain player values, emerging industry norms, and the innovative business models being deployed for new revenue streams. It offers a new way to look at these business models to determine strengths, weaknesses, opportunities and challenges.
{"title":"Application Explosion: What's the right business model?","authors":"Patricia Hargil, C. Kapuscinski","doi":"10.1109/ICIN.2010.5640942","DOIUrl":"https://doi.org/10.1109/ICIN.2010.5640942","url":null,"abstract":"In recent years, the mobile data explosion and the evolution of the Web have changed the market landscape. New players are participating and creating a new value chain shaped by new business relationships and new and valuable enhancements to end user applications and experiences. As a result, finding a way to promote an environment of innovation and investment stability is a key requirement for our industry. To be successful in this new market reality, network providers must understand the strategic implications, strengths, risks and costs of typical and emerging business models, and also understand where they can be used most effectively to create market differentiation. This paper reviews the state of the industry, trends and lessons learned from the new environment to promote business models where innovation and investment co-exist in the new value chain. Using primary market research with network providers, end users, enterprises, and application and content providers (ACPs) the paper uncovers what each value chain player values, emerging industry norms, and the innovative business models being deployed for new revenue streams. It offers a new way to look at these business models to determine strengths, weaknesses, opportunities and challenges.","PeriodicalId":173857,"journal":{"name":"2010 14th International Conference on Intelligence in Next Generation Networks","volume":"161 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-11-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123005680","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2010-11-18DOI: 10.1109/ICIN.2010.5640887
F. Berkers, Gijs P. Hendrix, I. Chatzicharistou, Thomas W de Haas, Dominik Hamera
Radio spectrum and network infrastructure are two essential resources for mobile service delivery, which are both costly and increasingly scarce. In this paper we consider drivers and barriers of network sharing, which is seen as a potential solution for scarcity in these resources. We considered a full sharing scenario for a Mobile Network Operator using the Business Model Canvas method, and concluded that options for technological differentiation may be limited which in turn leads to increased competition between existing players.
{"title":"To share or not to share?","authors":"F. Berkers, Gijs P. Hendrix, I. Chatzicharistou, Thomas W de Haas, Dominik Hamera","doi":"10.1109/ICIN.2010.5640887","DOIUrl":"https://doi.org/10.1109/ICIN.2010.5640887","url":null,"abstract":"Radio spectrum and network infrastructure are two essential resources for mobile service delivery, which are both costly and increasingly scarce. In this paper we consider drivers and barriers of network sharing, which is seen as a potential solution for scarcity in these resources. We considered a full sharing scenario for a Mobile Network Operator using the Business Model Canvas method, and concluded that options for technological differentiation may be limited which in turn leads to increased competition between existing players.","PeriodicalId":173857,"journal":{"name":"2010 14th International Conference on Intelligence in Next Generation Networks","volume":"158 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-11-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121249845","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2010-11-18DOI: 10.1109/ICIN.2010.5640901
S. Hall
This paper addresses the topic of the Service Creation Environment (SCE) within a Telco environment and what is required for a dynamic, simple and easy to use Telco 2.0 developer community, which will enables developers to easily develop new applications such as blended or mash-up type services using exposed telecom assets through open operator APIs.
{"title":"Evolving the Service Creation Environment","authors":"S. Hall","doi":"10.1109/ICIN.2010.5640901","DOIUrl":"https://doi.org/10.1109/ICIN.2010.5640901","url":null,"abstract":"This paper addresses the topic of the Service Creation Environment (SCE) within a Telco environment and what is required for a dynamic, simple and easy to use Telco 2.0 developer community, which will enables developers to easily develop new applications such as blended or mash-up type services using exposed telecom assets through open operator APIs.","PeriodicalId":173857,"journal":{"name":"2010 14th International Conference on Intelligence in Next Generation Networks","volume":"119 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-11-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128132106","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2010-11-18DOI: 10.1109/ICIN.2010.5640900
Alexander Blotny, N. Blum, L. Lange, T. Magedanz
Nowadays technologies, frameworks and architectures are forced to be service driven, platform independent, reliable and scalable. Application markets, Service Oriented Architectures and Cloud Computing are currently in focus of the new upcoming business models. Based on an analysis of service life cycle management and composition standards the following article illustrates an architecture for a service platform. This component provides both the export of internal software components as services (inside-out approach) as well as a flexible service life cycle management by considering the needs of Platform as a Service (Paas )and Software as a Service (SaaS). Furthermore, the platform is able to import external services in order to enlarge the service portfolio (outside-in approach) or even to compose the services to create new mash-up services. This leads to collaboration and resource federation between service providers whereas the service access is organized and protected by a policy-based service management function.
{"title":"A platform providing bidirectional service integration for the dynamic long-tail service market","authors":"Alexander Blotny, N. Blum, L. Lange, T. Magedanz","doi":"10.1109/ICIN.2010.5640900","DOIUrl":"https://doi.org/10.1109/ICIN.2010.5640900","url":null,"abstract":"Nowadays technologies, frameworks and architectures are forced to be service driven, platform independent, reliable and scalable. Application markets, Service Oriented Architectures and Cloud Computing are currently in focus of the new upcoming business models. Based on an analysis of service life cycle management and composition standards the following article illustrates an architecture for a service platform. This component provides both the export of internal software components as services (inside-out approach) as well as a flexible service life cycle management by considering the needs of Platform as a Service (Paas )and Software as a Service (SaaS). Furthermore, the platform is able to import external services in order to enlarge the service portfolio (outside-in approach) or even to compose the services to create new mash-up services. This leads to collaboration and resource federation between service providers whereas the service access is organized and protected by a policy-based service management function.","PeriodicalId":173857,"journal":{"name":"2010 14th International Conference on Intelligence in Next Generation Networks","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-11-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130872169","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2010-11-18DOI: 10.1109/ICIN.2010.5640921
Anthony Foulonneau, Jerome Bidet, Philippe Raipin
Clostera is a hybrid cloud storage, which aims to optimize content allocation over the cloud, according to such criteria as availability, protection and manageability. To reach this goal, we enlarge the vision of cloud storage, by integrating edge devices storage capacities within the Cloud.
{"title":"Clostera: Cloud Storage Enabler for Richmedia Applications","authors":"Anthony Foulonneau, Jerome Bidet, Philippe Raipin","doi":"10.1109/ICIN.2010.5640921","DOIUrl":"https://doi.org/10.1109/ICIN.2010.5640921","url":null,"abstract":"Clostera is a hybrid cloud storage, which aims to optimize content allocation over the cloud, according to such criteria as availability, protection and manageability. To reach this goal, we enlarge the vision of cloud storage, by integrating edge devices storage capacities within the Cloud.","PeriodicalId":173857,"journal":{"name":"2010 14th International Conference on Intelligence in Next Generation Networks","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-11-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134516382","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2010-11-18DOI: 10.1109/ICIN.2010.5640886
Miguel Ponce de Leon, Anwesh Adhikari
The most successful MVNO (Mobile Virtual Network Operator) model in practice today is the service provider model in which the MVNO appears to be a mobile network operator in its own right and sells comparable voice and data services to those of the underlying network operator. This model has been successful as the mobile operator and the MVNO can cooperate to create services that complement each other or will buy and host together platforms that the mobile operators will benefit from. In recent times, with the advent of new wireless access technologies IP data services to the mobile device are a reality and with this, new data based services have appeared which extend the reach of desktop and internet based applications down into the mobile device. This phenomenon of internet based services on the mobile device is likely to erode the existing user - network relationship, causing the user - network relationship to last for short time-scales of minutes to hours, as compared to the current contract of months to years. Consequently, MVNOs will have to rethink their business model and concentrate more on the development of data services which are independent and portable of the underlying access and transport network and gives their consumers the possibility of always being best connected to their data application.
{"title":"A user centric always best connected service business model for MVNOs","authors":"Miguel Ponce de Leon, Anwesh Adhikari","doi":"10.1109/ICIN.2010.5640886","DOIUrl":"https://doi.org/10.1109/ICIN.2010.5640886","url":null,"abstract":"The most successful MVNO (Mobile Virtual Network Operator) model in practice today is the service provider model in which the MVNO appears to be a mobile network operator in its own right and sells comparable voice and data services to those of the underlying network operator. This model has been successful as the mobile operator and the MVNO can cooperate to create services that complement each other or will buy and host together platforms that the mobile operators will benefit from. In recent times, with the advent of new wireless access technologies IP data services to the mobile device are a reality and with this, new data based services have appeared which extend the reach of desktop and internet based applications down into the mobile device. This phenomenon of internet based services on the mobile device is likely to erode the existing user - network relationship, causing the user - network relationship to last for short time-scales of minutes to hours, as compared to the current contract of months to years. Consequently, MVNOs will have to rethink their business model and concentrate more on the development of data services which are independent and portable of the underlying access and transport network and gives their consumers the possibility of always being best connected to their data application.","PeriodicalId":173857,"journal":{"name":"2010 14th International Conference on Intelligence in Next Generation Networks","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-11-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132607256","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2010-11-18DOI: 10.1109/ICIN.2010.5640948
Ingo Friese, Jonas Høgberg, Fulup Ar Foll, Gaël Gourmelen, Mario Lischka, Joni Brennan, P. Weik, S. Lampe
Digital Identity has grown separately in the IP Multimedia Subsystem (IMS) and the Internet in general. On the one hand secure but walled garden services are offered on the other hand the focus is on openness and third party integration. However, future Telco-business needs an inter-working of IMS and Internet. This paper discusses use cases, economical benefits and technical solutions for bridging these two worlds based on the findings presented also in an upcoming whitepaper from the Telecommunication Identity work group of the Kantara Initiative.
{"title":"Bridging IMS and Internet Identity","authors":"Ingo Friese, Jonas Høgberg, Fulup Ar Foll, Gaël Gourmelen, Mario Lischka, Joni Brennan, P. Weik, S. Lampe","doi":"10.1109/ICIN.2010.5640948","DOIUrl":"https://doi.org/10.1109/ICIN.2010.5640948","url":null,"abstract":"Digital Identity has grown separately in the IP Multimedia Subsystem (IMS) and the Internet in general. On the one hand secure but walled garden services are offered on the other hand the focus is on openness and third party integration. However, future Telco-business needs an inter-working of IMS and Internet. This paper discusses use cases, economical benefits and technical solutions for bridging these two worlds based on the findings presented also in an upcoming whitepaper from the Telecommunication Identity work group of the Kantara Initiative.","PeriodicalId":173857,"journal":{"name":"2010 14th International Conference on Intelligence in Next Generation Networks","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-11-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131149152","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2010-11-18DOI: 10.1109/ICIN.2010.5640883
C. Feijóo, J. Gómez-Barroso, S. Ramos
Mobile games are a main example of both a successful mobile application and the increasing range of platforms for the media and entertainment industries. Against this convergent background, the paper analyses the basic features of the mobile gaming market and its industrial ecosystem with main actors and activities. Its focus lies on the role of the different software platforms and the challenges and opportunities ahead for mobile game developers in a new scenario dominated by mobile platforms.
{"title":"An analysis of mobile gaming development","authors":"C. Feijóo, J. Gómez-Barroso, S. Ramos","doi":"10.1109/ICIN.2010.5640883","DOIUrl":"https://doi.org/10.1109/ICIN.2010.5640883","url":null,"abstract":"Mobile games are a main example of both a successful mobile application and the increasing range of platforms for the media and entertainment industries. Against this convergent background, the paper analyses the basic features of the mobile gaming market and its industrial ecosystem with main actors and activities. Its focus lies on the role of the different software platforms and the challenges and opportunities ahead for mobile game developers in a new scenario dominated by mobile platforms.","PeriodicalId":173857,"journal":{"name":"2010 14th International Conference on Intelligence in Next Generation Networks","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-11-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132354946","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2010-11-18DOI: 10.1109/ICIN.2010.5640923
K. Oberle, M. Stein, T. Voith, Georgina Gallizo, Roland Kubert
Current service platform offers that provide Infrastructure as a Service (IaaS) do not adequately meet the requirements expressed by interactive real-time services. Online application response times can not yet be enforced in virtual infrastructures without service level objectives (SLOs) that meet virtual machine interconnection constraints. This paper presents a framework spanning from the service description model over the IaaS platform interface for service level agreement (SLA) negotiation to the management of virtual network resources in an IaaS environment.
{"title":"The network aspect of Infrastructure-as-a-Service","authors":"K. Oberle, M. Stein, T. Voith, Georgina Gallizo, Roland Kubert","doi":"10.1109/ICIN.2010.5640923","DOIUrl":"https://doi.org/10.1109/ICIN.2010.5640923","url":null,"abstract":"Current service platform offers that provide Infrastructure as a Service (IaaS) do not adequately meet the requirements expressed by interactive real-time services. Online application response times can not yet be enforced in virtual infrastructures without service level objectives (SLOs) that meet virtual machine interconnection constraints. This paper presents a framework spanning from the service description model over the IaaS platform interface for service level agreement (SLA) negotiation to the management of virtual network resources in an IaaS environment.","PeriodicalId":173857,"journal":{"name":"2010 14th International Conference on Intelligence in Next Generation Networks","volume":"97 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-11-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123620360","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2010-11-18DOI: 10.1109/ICIN.2010.5640943
Jochen Wulf, Rüdiger Zarnekow, T. Hau, W. Brenner
The commercial structure of the Internet is changing. Content delivery networks (CDN) are becoming potent players in the bandwidth market and are responsible for an ever growing fraction of total Internet traffic. Carriers on the other hand are looking for strategies to escape the “dumb pipe” scenario and are increasingly seeing added value services as a way out. Several Tier-1 carriers are expanding their business models into content delivery which appears as a natural extension of their core business in an upstream direction. In this paper, the trend is discussed based on case examples. Resource based view is applied to provide economic reasoning.
{"title":"Carrier activities in the CDN market - An exploratory analysis and strategic implications","authors":"Jochen Wulf, Rüdiger Zarnekow, T. Hau, W. Brenner","doi":"10.1109/ICIN.2010.5640943","DOIUrl":"https://doi.org/10.1109/ICIN.2010.5640943","url":null,"abstract":"The commercial structure of the Internet is changing. Content delivery networks (CDN) are becoming potent players in the bandwidth market and are responsible for an ever growing fraction of total Internet traffic. Carriers on the other hand are looking for strategies to escape the “dumb pipe” scenario and are increasingly seeing added value services as a way out. Several Tier-1 carriers are expanding their business models into content delivery which appears as a natural extension of their core business in an upstream direction. In this paper, the trend is discussed based on case examples. Resource based view is applied to provide economic reasoning.","PeriodicalId":173857,"journal":{"name":"2010 14th International Conference on Intelligence in Next Generation Networks","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-11-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117292271","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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