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2010 14th International Conference on Intelligence in Next Generation Networks最新文献

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Targeted Advertising for the Communication Service Provider 针对通信服务提供商的定向广告
Pub Date : 2010-11-18 DOI: 10.1109/ICIN.2010.5640914
Arnab Dey, R. Shiroor
Targeted Advertising has been there for a while. A supermarket distributing pamphlets about what it is selling, and the applicable discounts, to the residents in the locality, is a form of Targeted Advertising. A local cable television service provider overlaying advertisements on its channels is another form. This whitepaper describes Targeted Advertising for the Communication Service Provider (CSP) that is a relatively new form. If this mode of advertising is deployed effectively by addressing the user's privacy concerns, it can result in increased Average Revenue per User (ARPU) for the stakeholders in the ecosystem, besides the CSP itself.
定向广告已经存在一段时间了。超市向当地居民分发关于其销售商品和适用折扣的小册子,是一种针对性广告。另一种形式是地方有线电视服务提供商在其频道上覆盖广告。本白皮书介绍了通信服务提供商(CSP)的目标广告,这是一种相对较新的形式。如果通过解决用户的隐私问题有效地部署这种广告模式,除了CSP本身之外,它还可以为生态系统中的利益相关者带来更高的每用户平均收入(ARPU)。
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引用次数: 1
Word of mouth mobile marketing for real world recommendations 对现实世界的口碑移动营销推荐
Pub Date : 2010-11-18 DOI: 10.1109/ICIN.2010.5640925
M. Will, T. Huynh, Veit Vogel, Martin Stub
We describe a framework to exploit social network connections for targeted campaigns delivery in order to support local retailers in enhancing customer communication. In order to demonstrate its feasibility we implemented a client application enabling end users to find relevant coupons and offers and retrieve them after completing specific tasks. By integrating this application into a server infrastructure for retailers to manage their offers and allowing offers to be shared among end users via social networks, we are able to considerably augment the success of marketing campaigns. As a result, brand awareness and loyalty as well as customer satisfaction may be greatly enhanced.
我们描述了一个框架,利用社会网络连接进行有针对性的活动交付,以支持当地零售商加强客户沟通。为了证明其可行性,我们实现了一个客户端应用程序,使最终用户能够找到相关的优惠券和优惠,并在完成特定任务后检索它们。通过将此应用程序集成到服务器基础设施中,零售商可以管理其报价,并允许最终用户通过社交网络共享报价,我们能够大大提高营销活动的成功率。因此,品牌知名度和忠诚度以及客户满意度可能会大大提高。
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引用次数: 3
Text mining of personal communication 个人交流的文本挖掘
Pub Date : 2010-11-18 DOI: 10.1109/ICIN.2010.5640938
Håkan Jonsson, P. Nugues, C. Bach, Johan Gunnarsson
This paper reports on the work on a new service using text mining on SMS data: SMSTrends. The service extracts trends in the form of keywords from SMS messages sent and received by ad hoc location-based communities of users. Trends are then presented to the user using a phone widget, which is regularly updated to show the latest trends. This allows the user to see what the user community is texting about, and makes her aware of what is going on in this community. Privacy considerations of the service are governed by user expectations and regulations. Brenner and Wang [1] discussed mining of personal communication in operator bit pipes. We expand on this by looking deeper into privacy and regulatory aspects through the specific example of SMSTrends. Especially, the use of adaptive location granularity selection is introduced.
本文报告了一种使用文本挖掘短信数据的新服务:SMSTrends。该服务以关键字的形式从基于特定位置的用户社区发送和接收的SMS消息中提取趋势。然后使用电话小部件将趋势呈现给用户,该小部件定期更新以显示最新趋势。这允许用户看到用户社区在发什么短信,并让她知道这个社区正在发生什么。服务的隐私考虑受用户期望和法规的约束。Brenner和Wang[1]讨论了操作员钻头管道中个人通信的挖掘。在此基础上,我们将通过smtrends的具体示例深入研究隐私和监管方面。特别介绍了自适应位置粒度选择的应用。
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引用次数: 7
Interactive visual content sharing and telestration: A novel network multimedia service 交互式视觉内容共享与展示:一种新型的网络多媒体服务
Pub Date : 2010-11-18 DOI: 10.1109/ICIN.2010.5640915
Qiru Zhou, Dong Liu
Traditional telestration is a technique for TV broadcast operators to draw freehand sketches over live video streams [1]. In this paper, we present a novel, interactive visual content sharing and telestration (IVCST) system that support n-way telestration. IVCST uses a network based telestration method on shared visual content. The superimposition of telestration drawings on shared video is done at each participanting client who executes a sequence of telestration commands received from an IVCST telestration server, via a dedicated data channel. Multiple clients may telestrate on a shared drawing board concurrently on a common visual background, without altering original visual content. With no dependency to background visual content format, an IVCST application can be a software component that easily fits into a multi-platform, multi-screen environment. IVCST can be used in multiple fields such as telemedicine, virtual office collaboration, tele-education, entertaining, remote command/control, and social networking, to enhance the overall shared experience.
传统画图是电视广播运营商在直播视频流上手绘草图的一种技术[1]。在本文中,我们提出了一种新颖的交互式视觉内容共享和显示(IVCST)系统,该系统支持n向显示。IVCST对共享的视觉内容采用了一种基于网络的展示方法。每个参与的客户端通过专用数据通道执行从IVCST演示服务器接收的一系列演示命令,将演示图纸叠加在共享视频上。多个客户端可以在公共视觉背景上同时在共享绘图板上绘图,而不改变原始视觉内容。由于不依赖于背景可视内容格式,IVCST应用程序可以作为一个软件组件,轻松适应多平台、多屏幕环境。IVCST可应用于远程医疗、虚拟办公协作、远程教育、娱乐、远程指挥/控制、社交网络等多个领域,提升整体共享体验。
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引用次数: 6
Toward Dynamic Business Models on marketplace environments 市场环境下的动态商业模式
Pub Date : 2010-11-18 DOI: 10.1109/ICIN.2010.5640889
Oscar Lorenzo Duenas Rugnon, Maria Aranzazu Toro Escudero, Juan Lambea Rueda, Sivasothy Shanmugalingam
Currently, the mobile market provides simple solutions for the definition of business models among the actors involved in the value chain. For instance, App Stores establish predefined business elements for service providers and customers, and it is difficult to identify differentiation characteristics from the business point of view. Dynamic Business Models are an evolution aimed to provide new enablers and rules to service providers for creating innovative business models, combining and customizing business elements (pricing models, promotions, revenue sharing models, etc) and also supporting the combination of heterogeneous business models for bundling, or service composition. This paper develops the dynamic business model concept covering three main scenarios: at design time, at contracting time, and at run time. Moreover, the dynamism of the business models for some specific areas is explained: the dynamic combination of business elements (pricing models, promotions, policies, SLAs, revenue sharing), the dynamic negotiation and the execution of penalties in a service environment. On the other hand, the business model composition is also analyzed, when the services in a marketplace are reused and included in a new composed service, in consequence the complexity of the business models management process can be greatly increased, and therefore, the interdependencies of the business models of the components must be taken into account. Finally, we position our work on mobile dynamic business models with the current European Project (CELTIC - SERVERY), and the industrial initiative WAC (Wholesale application community).
目前,移动市场为价值链中涉及的参与者之间的商业模式定义提供了简单的解决方案。例如,App store为服务提供商和客户建立了预定义的业务元素,很难从商业角度识别差异化特征。动态业务模型是一种演变,旨在为服务提供者提供新的支持和规则,以创建创新的业务模型、组合和定制业务元素(定价模型、促销、收入共享模型等),并支持将异类业务模型组合起来进行捆绑或服务组合。本文开发了涵盖三个主要场景的动态业务模型概念:在设计时、在签约时和在运行时。此外,还解释了某些特定领域的业务模型的动态性:业务元素(定价模型、促销、政策、sla、收入共享)的动态组合、服务环境中的动态协商和处罚的执行。另一方面,还分析了业务模型组合,当市场中的服务被重用并包含在新的组合服务中时,业务模型管理流程的复杂性可能会大大增加,因此,必须考虑组件的业务模型的相互依赖性。最后,我们将我们在移动动态商业模式方面的工作与当前的欧洲项目(CELTIC - SERVERY)和工业倡议WAC(批发应用程序社区)结合起来。
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引用次数: 2
A methodology for analysing business model dynamics for mobile services using control points and triggers 一种使用控制点和触发器分析移动服务商业模式动态的方法
Pub Date : 2010-11-18 DOI: 10.1109/ICIN.2010.5640895
Ben D. Eaton, S. Elaluf-Calderwood, C. Sørensen
This paper outlines an ongoing programme of research, which concerns a methodology for the development and analysis of business models concerning mobile service platforms. These platforms result from the generative system that is the mobile Internet combined with mobile devices, further enhanced by advanced user interaction modalities. The mobile telecoms industry seeks to control the mobile Internet for profit, whilst maintaining its capacity for innovative and appealing content and services. The methodology introduced in this paper, which attempts to address the need to balance the need for control in business models, whilst maintaining the mobile internet?'s generativity, consists of three parts. First it builds potential business models for future services within the mobile telecoms industry using value networks. Second, it identifies positions of sustainable economic power for industry players using control points. Third, it examines how external factors may lead to changes within those future business models using triggers. In so doing the paper brings together a methodology, developed by the Value Chain Dynamics Working Group (VCDWG), part of the MIT Communications Futures Program (CFP), and state of the art business modeling literature, which is emerging from European universities. This paper presents an example using mobile service platforms as a focus of analysis, after which an agenda for further research is outlined. The work covered in this paper is part of a current research programme, namely the User Interfaces for Breakthrough Services work area of the Core 5 Research Programme of the Virtual Centre of Excellence in Mobile & Personal Communications (Mobile VCE). The programme is jointly funded by the Mobile VCEs?' industrial member companies and the UK Government, through the Engineering and Physical Sciences Research Council (EPSRC).
本文概述了一项正在进行的研究计划,该计划涉及移动服务平台商业模式开发和分析的方法。这些平台源于移动互联网与移动设备相结合的生成系统,并通过先进的用户交互方式进一步增强。移动电信行业寻求控制移动互联网以获取利润,同时保持其创新和吸引人的内容和服务的能力。本文中介绍的方法,试图解决平衡商业模式控制需求的需要,同时维护移动互联网?的生成能力,由三个部分组成。首先,它利用价值网络为移动电信行业的未来服务建立了潜在的商业模式。其次,它为使用控制点的行业参与者确定了可持续经济力量的位置。第三,它检查外部因素如何使用触发器导致这些未来业务模型中的变化。在此过程中,本文将价值链动态工作组(VCDWG)开发的方法(麻省理工学院通信未来计划(CFP)的一部分)和欧洲大学新兴的最先进的商业建模文献结合在一起。本文以移动服务平台为例进行了分析,并提出了进一步研究的议程。本文所涉及的工作是当前研究计划的一部分,即移动和个人通信虚拟卓越中心(Mobile VCE)核心5研究计划的突破性服务用户界面工作领域。该计划由流动电子商务中心联合资助。工业成员公司和英国政府,通过工程和物理科学研究委员会(EPSRC)。
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引用次数: 12
Dhatri - A Pervasive Cloud initiative for primary healthcare services Dhatri——用于初级医疗保健服务的普及云计划
Pub Date : 2010-11-18 DOI: 10.1109/ICIN.2010.5640918
G. Subrahmanya, Vrk Rao, K. Sundararaman, Jinka Parthasarathi
This paper introduces the concept entitled ‘Pervasive Cloud’ which is meant for ‘Accessing the Power of a Cloud through Pervasive Access of Mobile Communications’. ‘Dhatri’ is a Pervasive Cloud Based Healthcare Application targeted towards Healthcare needs specifically for Rural and Deep Rural Areas. Dhatri ‘inherits’ the powerful features of a typical Cloud Computing and enables the Pervasive Healthcare Access.
本文介绍了“普适云”的概念,意思是“通过移动通信的普适访问访问云的力量”。“Dhatri”是一款普及的基于云的医疗保健应用程序,专门针对农村和偏远农村地区的医疗保健需求。Dhatri“继承”了典型云计算的强大功能,并支持普适医疗保健访问。
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引用次数: 38
Boosting the eco-system and avoiding bit-pipe-only 促进生态系统,避免只使用钻头
Pub Date : 2010-11-18 DOI: 10.1109/ICIN.2010.5640890
V. Presse, H. Arnold, Christoph Peylo
Eco-system of the mobile Internet is shaping rapidly towards services. Consumers are currently paying for the access, end devices and applications (abbreviated as apps). The market in access is moving towards increasing competition and decreasing revenues. Flat rates are becoming a norm, and also free access through open spectrum is under serious considerations. Furthermore, the fundamental app, i.e., telephony using core switches of operators is under stress, as VoIP is being promoted by interested parties. On the other hand, though still a fragmented landscape, the cost of the devices has not gone down at the same rate as access. In fact, smart devices have started defining lifestyles and are more expensive compared to previous generations. New devices are also making an entry, e.g., iPad, leading to new market segments too. All such changes are once again threatening the heavy investments of operators. Even with such change in dynamics, operators still own various assets, which could provide better consumer experience. These assets also bring forth a window of opportunity for the operators to try novel business models. In this paper, we propose one of the feasible paths that could bring balance in the eco-system and also radically change the business dynamics in the mobile Internet eco-system.
移动互联网生态正向服务化方向快速形成。消费者目前为访问、终端设备和应用程序(简称app)付费。接入市场正朝着竞争加剧和收入减少的方向发展。统一费率正成为一种常态,通过开放频谱免费接入也在认真考虑之中。此外,使用运营商核心交换机的基本应用程序也面临压力,因为相关方正在推广VoIP。另一方面,尽管仍然是一个分散的领域,但设备的成本并没有像访问一样下降。事实上,智能设备已经开始定义人们的生活方式,而且比前几代人更昂贵。新设备也在进入市场,比如iPad,也带来了新的细分市场。所有这些变化再次威胁到运营商的巨额投资。即使有了这样的动态变化,运营商仍然拥有各种各样的资产,可以提供更好的消费者体验。这些资产也为运营商提供了尝试新商业模式的机会。在本文中,我们提出了一条可行的路径,既能带来生态平衡,又能从根本上改变移动互联网生态系统的商业动态。
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引用次数: 2
Applying Enterprise Architecture principles to telco services 将企业架构原则应用于电信服务
Pub Date : 2010-11-18 DOI: 10.1109/ICIN.2010.5640908
E. Bertin, Simon Bécot, Rémi Nédélec
In this article, we study how to apply Enterprise Architecture (EA) methods to enhance the delivery and the consumption of telecom services. After having discussed the use of EA in the telecom service field, we investigate the various views of telecom services, and we propose examples and models for each view.
在本文中,我们将研究如何应用企业架构(EA)方法来增强电信服务的交付和消费。在讨论了EA在电信服务领域的使用之后,我们研究了电信服务的各种视图,并为每种视图提出了示例和模型。
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引用次数: 2
Empowering Telco operator convergence through a common marketplace 透过共同市场,加强电讯营运商的融合
Pub Date : 2010-11-18 DOI: 10.1109/ICIN.2010.5640945
Simon Bécot, Ivan Bedini, Mariano Belaunde, S. P. Marín, Óscar L. Dueñas Rugnon, B. Molina, Vincent Hiribarren, B. Christophe, Gábor Márton
The incredible increase of the Web applications market is threatening the world of Telco operators, which are more and more challenged by Internet pure players and device manufacturers. Their legacy playground is narrowing as the Web is expanding. To curb this trend, Telco operators have to find original and innovative solutions to keep their place in the overall ecosystem.
Web应用程序市场的惊人增长正威胁着电信运营商的世界,电信运营商正越来越多地受到互联网纯粹参与者和设备制造商的挑战。随着网络的扩张,他们的传统游乐场正在缩小。为了遏制这一趋势,电信运营商必须找到原创和创新的解决方案,以保持他们在整个生态系统中的地位。
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引用次数: 2
期刊
2010 14th International Conference on Intelligence in Next Generation Networks
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