In this paper we describe the localization of a phone app that was completed by students enrolled in a university translation program. The app in question serves the university campus community. The experience related herein follows the earlier localization of a COVID-related app, described in Warburton and Krishnan (2021). The current project was larger in scope, covered more subject areas, included additional languages, leveraged different technologies (as a result of lessons learned), and repurposed more linguistic resources. We also reflect on phone apps as a genre and the impacts of their increasing role in society for the localization industry. We demonstrate that the Functionalist approach to translation is appropriate for app localization. However, challenges, both technical and linguistic, point to the need for better internationalization practices and localization tools. The localization of phone apps would benefit from further research of this genre in translation theory.
{"title":"Localizing a phone app","authors":"Kara Warburton, Ka Wai Lee, Tyler Harding","doi":"10.1075/dt.22010.war","DOIUrl":"https://doi.org/10.1075/dt.22010.war","url":null,"abstract":"\u0000In this paper we describe the localization of a phone app that was completed by students enrolled in a university translation program. The app in question serves the university campus community. The experience related herein follows the earlier localization of a COVID-related app, described in Warburton and Krishnan (2021). The current project was larger in scope, covered more subject areas, included additional languages, leveraged different technologies (as a result of lessons learned), and repurposed more linguistic resources. We also reflect on phone apps as a genre and the impacts of their increasing role in society for the localization industry. We demonstrate that the Functionalist approach to translation is appropriate for app localization. However, challenges, both technical and linguistic, point to the need for better internationalization practices and localization tools. The localization of phone apps would benefit from further research of this genre in translation theory.","PeriodicalId":176026,"journal":{"name":"Digital Translation","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115772427","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Introduction to Digital Translation: International Journal of\u0000 Translation and Localization","authors":"Minako O’Hagan, Julie McDonough Dolmaya","doi":"10.1075/dt.00001.oha","DOIUrl":"https://doi.org/10.1075/dt.00001.oha","url":null,"abstract":"","PeriodicalId":176026,"journal":{"name":"Digital Translation","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116770433","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Machine translation (MT) tools are widely available. They may be present in different spaces in ways that consumers of the content do not necessarily control or realise, and research to date has paid little attention to these human-MT encounters. This article draws on the philosophy of technology literature to consider implications of MT’s permeating presence in online environments as well as in face-to-face interactions. The focus of the article is on two situations where humans can come across MT: while browsing websites and when speaking with figures of authority. The article highlights ways in which humans’ relationship with MT transcends conscious decisions to operate an MT tool directly. It argues that the human-MT relationship can also be one of immersion where MT blends with the environment in ways that, on the one hand, break language barriers but, on the other, influence, persuade, and on occasion misinform.
{"title":"The many guises of machine translation","authors":"Lucas Nunes Vieira","doi":"10.1075/dt.00002.nun","DOIUrl":"https://doi.org/10.1075/dt.00002.nun","url":null,"abstract":"\u0000Machine translation (MT) tools are widely available. They may be present in different spaces in ways that consumers of the content do not necessarily control or realise, and research to date has paid little attention to these human-MT encounters. This article draws on the philosophy of technology literature to consider implications of MT’s permeating presence in online environments as well as in face-to-face interactions. The focus of the article is on two situations where humans can come across MT: while browsing websites and when speaking with figures of authority. The article highlights ways in which humans’ relationship with MT transcends conscious decisions to operate an MT tool directly. It argues that the human-MT relationship can also be one of immersion where MT blends with the environment in ways that, on the one hand, break language barriers but, on the other, influence, persuade, and on occasion misinform.","PeriodicalId":176026,"journal":{"name":"Digital Translation","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124474807","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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