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Development of a Period-based Psychological Support Model for Athletes (PSMA-P) 基于周期的运动员心理支持模型(PSMA-P)
Pub Date : 2023-03-31 DOI: 10.24985/kjss.2023.34.1.61
Song-Yi Im, Y. Yun
PURPOSE The purpose of this study was to develop a period-based psychological support model for athletes and to establish a system after deducing a psychological support model foreach time period. METHODS In this study, 5 psychological support practitioners were selected as research participants to explore requirements and 4 athletes were selected for the field application of the psychological support model. The requirements for developing the psychological support model were collected through in-depth interviews by the psychological support practitioners. Literature reviews and interviews were conducted to develop the psychological support model. RESULTS The period-based psychological support model consists of orientation, problem exploration, problem clarification, intervention, effect evaluation, and termination. The period of psychological support for athletes was divided into the following: A single-session psychological support, brief psychological support, and seasonal psychological support. The system of period-based psychological support model for athletes is a flow chart that applies the period-based psychological support model from the initiation till the termination of psychological support. CONCLUSIONS The phase of the psychological support model is expected to contribute to the enhancement of the effectiveness of psychological support by establishing a psychological support system for athletes.
本研究的目的是建立一个基于时期的运动员心理支持模型,并在推导出每个时期的心理支持模型后建立一个系统。方法本研究选取5名心理支持从业人员作为研究对象探讨需求,选取4名运动员进行心理支持模型的现场应用。通过对心理支持从业者的深度访谈,收集心理支持模型开发的需求。通过文献回顾和访谈来建立心理支持模型。结果基于时期的心理支持模型包括定位、问题探索、问题澄清、干预、效果评价和终止。运动员心理支持期分为:单期心理支持期、短期心理支持期和季节性心理支持期。基于时期的运动员心理支持模型系统是运用基于时期的心理支持模型从心理支持开始到结束的流程图。结论心理支持模型阶段通过建立运动员心理支持体系,有助于提高心理支持的有效性。
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引用次数: 0
A Study on the Prospects and Development of the Golf Apparel Rental Market Using Big Data Analysis 基于大数据分析的高尔夫服装租赁市场前景与发展研究
Pub Date : 2023-03-31 DOI: 10.24985/kjss.2023.34.1.144
Ji-Hae Lee, Jae-moon Lee
PURPOSE The purpose of this study was to understand the current market trend for golf apparel rental services and to present basic data to revitalize the golf apparel rental service market and prepare continuous growth plans. METHODS The following keywords were selected for data collection: "golf wear + rental (렌탈)," "golf wear + rental (대여)," "golf apparel + rental (렌탈)," and "golf apparel + rental (대여).“ The analysis period was limited to two years and seven months from January 1, 2020 to July 31, 2022, when COVID-19 began. The analysis was focused on the top 60 keywords to simplify the network. RESULTS Various keywords were extracted through text mining, TF-IDF, connection centrality, emotional analysis, and semantic network analysis of big data analysis. These were then categorized into four factors: “golf apparel rental service,” “self-expression and authentication,” “sharing economy,” and “emotion.” CONCLUSIONS The results of this study show that young golfers are unreluctant and are generally positive in renting golf apparel. Therefore, if the growing paradigm of the consumption behavior of MZ-generation golfers is recognized and analyzed and the requirements are continuously satisfied through various strategies, there will be a higher possibility to help expand the golf apparel rental market.
目的了解当前高尔夫服装租赁服务的市场趋势,为振兴高尔夫服装租赁服务市场和制定持续增长计划提供基础数据。方法选取以下关键词进行数据收集:“高尔夫球服+租赁(算不上)”、“高尔夫球服+租赁(算不上)”、“高尔夫球服+租赁(算不上)”和“高尔夫球服+租赁(算不上)”。分析期限为2020年1月1日至新冠疫情暴发的2022年7月31日,为期2年零7个月。分析集中在前60个关键词,以简化网络。结果通过文本挖掘、TF-IDF、连接中心性、情感分析和大数据分析的语义网络分析,提取出了多种关键词。然后将其分为四个因素:“高尔夫服装租赁服务”、“自我表达和认证”、“共享经济”和“情感”。结论青年高尔夫球手对租用高尔夫球服的意愿不强,且普遍持积极态度。因此,如果能够认识和分析mz一代高尔夫球手消费行为的增长范式,并通过各种策略不断满足其需求,将更有可能有助于扩大高尔夫服装租赁市场。
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引用次数: 0
Qualification Definition and Written, Practical–Oral Test Reformation Plan for Qualitative improvement of “Health Exercise Managers” “健身运动管理者”资格界定与笔试、实考、口试改革方案
Pub Date : 2023-03-31 DOI: 10.24985/kjss.2023.34.1.177
Chang-Sun Kim, Hong-Sun Song, H. Kwak, Yun-A Shin, Jinwook Chung, Eun-Ha Koh, Dong-Ho Park
PURPOSE This study aims to investigate the problems posed by the new “Health Exercise Managers” qualification system implemented in 2015 and suggest a reformation plan for the qualification definition, written test, and practical–oral test.METHODS Eleven experts working in the academia and the exercise prescription field were selected as research participants using purposive sampling method (professors=5, director of sport science division in national research and development institute=1, head of national/private organization that issue Health Exercise Managers certificates=2, and health exercise managers working at university hospitals =3). The results were collected, examined and classified following numerous discussions among the authors.RESULTS First, the qualification definition should be based on “course completion” in the short term and “department certification” in the long term. Second, the written test can be reformed by identifying the core courses related to health exercise management and merging similar or overlapped courses. Also, the grades should be calculated for each question based on the knowledge gained in related courses. Third, the practical–oral test questions should be publicly available in advance to help candidates better prepare and learn practical skills, rather than set the standards for elimination.CONCLUSIONS An overall reformation of the qualification definition, written test, and practical–oral test will solve the problems posed on the quality of the “health exercise managers” qualification system.
目的探讨2015年实施的“健身运动管理者”新资格制度存在的问题,提出资格认定、笔试和实操口试的改革方案。方法采用目的抽样法,选取学术界和运动处方领域的专家11人作为研究对象,其中教授5人,国家研究开发机构运动科学部主任1人,颁发健康运动管理者证书的国家/民间机构负责人2人,大学医院健康运动管理者3人。在作者之间进行了多次讨论后,对结果进行了收集、检查和分类。结果一是短期应以“修完课程”为主,长期应以“院系认证”为主。第二,可以对笔试进行改革,确定健康运动管理相关的核心课程,合并相似或重叠的课程。并且,每道题的成绩都是根据相关课程的知识来计算的。第三,口语练习试题应该提前公开,帮助考生更好地准备和学习实用技能,而不是制定淘汰标准。结论全面改革资格认定、笔试和实考口试,将解决“健身运动管理者”资格体系质量存在的问题。
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引用次数: 0
Reading 《Run-Off 2》: A Critical Analysis of the Filmic Representation of the Multicultural Sporting Subject with a Focus on Cultural Othering and Cultural Citizenship 阅读《决胜2》:以文化他者和文化公民为焦点的多元文化体育主题的电影表现的批判性分析
Pub Date : 2023-03-31 DOI: 10.24985/kjss.2023.34.1.164
Jae-Chul Seo, Y. Chun
PURPOSE This study aims to critically read the film in a manner in which its narrative represents and constructs the multicultural subject as the fearful and compassionate “other,” and its structure and meanings reconciles with the concept of cultural citizenship.METHODS This research is informed by two methods: 1) text analysis by deconstructing the narrative structure and flow, and 2) contextual interpretation focussing on understanding the significance of the filmic representation in the Korean historical, political, social, and cultural contexts.RESULTS The narrative of the film portrays and constructs the multicultural subject as a cultural other, with specific styles of representation, in which stereotypical description, otherizing tropes of double process, and recognition struggle for cultural citizenship.CONCLUSIONS The study summarized the present research and laid out some suggestions for critical studies of sport films from an interdisciplinary approach and cultural studies-based methods.
本研究旨在以批判性的方式解读这部电影,在这部电影中,它的叙事将多元文化主体作为恐惧和富有同情心的“他者”来表现和建构,其结构和意义与文化公民的概念相协调。本研究采用两种方法:1)通过解构叙事结构和流程进行文本分析;2)语境解释,重点理解电影表现在韩国历史、政治、社会和文化语境中的意义。结果影片的叙事将多元文化主体作为文化他者进行描绘和建构,呈现出特定的表现风格,包括刻板的描述、双重过程的他者化比喻、文化公民身份的认同斗争。结论本研究总结了目前的研究现状,并从跨学科的角度和基于文化研究的方法对体育电影的批判性研究提出了一些建议。
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引用次数: 0
Communication Pattern Strategies Dependent on the Transgression of Professional Sports Teams 基于职业运动队越轨行为的沟通模式策略
Pub Date : 2023-03-31 DOI: 10.24985/kjss.2023.34.1.131
Sang Hyun Lee, Philsoo Kim
PURPOSE The purpose of this study was to synthetically explore different communication strategy patterns that are dependent on the events and stakeholders, which include professional sports players, teams, and the associations. METHODS Using the Python program, we performed web crawling and machine learning algorithms to analyze news articles for our research analyses. In particular, 696 articles on driving under the influence (DUI) of alcohol were gathered and subject to descriptive scrutiny; a total of 782 sentences were selected for the analysis. Also, among the 509 articles on illegal gambling, 484 sentences were analyzed. Moreover, 50 frequently reported words were extracted from these sentences to assess their frequencies through the word cloud method for concrete visualization. Then, the data were mapped in order to systemically understand the communication strategy patterns for each case, which were dependent on the stakeholders and timing of the event. RESULTS The empirical results revealed that in case of unethical events of driving under the influence that were reported in the news, most of the subjects chose an apology strategy immediately, but for illegal gambling reports, the parties involved rarely respond and it was difficult to find specific strategy patterns among the subjects. CONCLUSIONS The present study reveals that when professional sports teams were exposed to transgression, depending on the characteristics of the event and stakeholders, they chose different communication strategies involving fan characteristics for the event and subjects. Ultimately, they chose different strategies dependent on their fans’ involvement.
本研究的目的是综合探讨不同的沟通策略模式,这些策略模式依赖于项目和利益相关者,包括职业体育运动员、球队和协会。方法使用Python程序,我们执行网络爬行和机器学习算法来分析我们的研究分析的新闻文章。特别是,收集了696篇关于酒后驾驶的文章,并对其进行了描述性审查;共选取782个句子进行分析。另外,在509篇有关非法赌博的文章中,分析了484个句子。此外,从这些句子中提取50个频繁报道词,通过词云方法进行具体可视化,评估其频率。然后,对数据进行映射,以便系统地了解每个案例的通信策略模式,这些模式依赖于涉众和事件的时间。结果实证结果显示,对于新闻报道的酒后驾驶等不道德事件,大多数被试立即选择道歉策略,而对于非法赌博的报道,当事人很少做出回应,并且很难在被试中找到具体的策略模式。结论:当职业运动队面临越界行为时,他们会根据事件和利益相关者的特征,对事件和主体选择不同的涉及粉丝特征的传播策略。最终,他们根据粉丝的参与度选择了不同的策略。
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引用次数: 0
“How much do I have to pay for my dream?” : Considerations on the realities of and problems encountered by Korean elite sports as were depicted in the movie 〈Not Out〉 “我要为我的梦想付出多少?”——对电影《不出局》中韩国精英体育的现实和问题的思考
Pub Date : 2023-03-31 DOI: 10.24985/kjss.2023.34.1.97
Sang-Jin Yoon
PURPOSE This study aimed to examine contemporary sports reality and its problems through the feature-length independent film , which focused on baseball, a popular sport, and highlighted its rather dark side. METHODS The researcher performed a textual analysis using the perspective of critical theory. RESULTS Gwang-ho was the hero of a walk-off hit in the national baseball competition final, who suffered from three career strikes during his third year of high school and thought that he had bright future ahead of him. Before the amateur draft, Gwang-ho boldly rejected the proposal of a trainee contract from a professional team (strike 1), then he was subsequently not selected in the amateur draft (strike 2), before he applied for the college entrance examination for baseball specialties, and was eventually rejected. (strike 3) In the end, he was able to enter college through a bribe given by his father (not-out situation). CONCLUSIONS is a film based on a true story, and it showcased the realities of elite sports by revealing the dynamics of society and school, where the main character responded with reluctance and indifference. This movie highlighted the realities of delinquency, violence, abusive language, bribe, and violations of the right to learn and how these have continued to evade the law despite being thought to be gone.
本研究旨在通过一部长篇独立电影来审视当代体育现实及其存在的问题,这部电影以棒球这一受欢迎的运动为主题,突出了其相当黑暗的一面。方法运用批判理论的视角进行文本分析。▽结果:在全国棒球大赛决赛中,光浩曾是三振出局的英雄,但在高中三年级时,他认为自己的前途是光明的。在业余选秀之前,光浩大胆地拒绝了职业球队的练习生合同(罢工1),随后在业余选秀(罢工2)中没有被选中,然后申请棒球专业高考,最终被拒绝。最后,通过他父亲的贿赂,他得以进入大学。《结论》是一部根据真实故事改编的电影,它通过揭示社会和学校的动态来展示精英体育的现实,其中主角的反应是不情愿和冷漠。这部电影强调了犯罪、暴力、辱骂、贿赂和侵犯学习权利的现实,以及这些人如何继续逃避法律,尽管他们被认为已经消失了。
{"title":"“How much do I have to pay for my dream?” : Considerations on the realities of and problems encountered by Korean elite sports as were depicted in the movie 〈Not Out〉","authors":"Sang-Jin Yoon","doi":"10.24985/kjss.2023.34.1.97","DOIUrl":"https://doi.org/10.24985/kjss.2023.34.1.97","url":null,"abstract":"PURPOSE This study aimed to examine contemporary sports reality and its problems through the feature-length independent film , which focused on baseball, a popular sport, and highlighted its rather dark side. METHODS The researcher performed a textual analysis using the perspective of critical theory. RESULTS Gwang-ho was the hero of a walk-off hit in the national baseball competition final, who suffered from three career strikes during his third year of high school and thought that he had bright future ahead of him. Before the amateur draft, Gwang-ho boldly rejected the proposal of a trainee contract from a professional team (strike 1), then he was subsequently not selected in the amateur draft (strike 2), before he applied for the college entrance examination for baseball specialties, and was eventually rejected. (strike 3) In the end, he was able to enter college through a bribe given by his father (not-out situation). CONCLUSIONS is a film based on a true story, and it showcased the realities of elite sports by revealing the dynamics of society and school, where the main character responded with reluctance and indifference. This movie highlighted the realities of delinquency, violence, abusive language, bribe, and violations of the right to learn and how these have continued to evade the law despite being thought to be gone.","PeriodicalId":17892,"journal":{"name":"Korean Journal of Sport Science","volume":"7 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85993640","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Sport Commitment in Student-athletes : Examining the Role of Perceived Autonomy Support, a Caring Climate, and Basic Psychological Needs 学生运动员的运动承诺:考察感知自主支持、关怀氛围和基本心理需求的作用
Pub Date : 2023-03-31 DOI: 10.24985/kjss.2023.34.1.50
Junsu Bae
PURPOSE For student-athletes to be able to successfully dedicate themselves to training and competition, the following key factors play an important role: The coach, team climate, and individual motivational characteristics. To test this hypothesis, the structural relationships between having a perceived autonomy support, a caring climate, basic psychological needs, and sport commitment were analyzed. METHODS Participants were 297 high school athletes registered with the Korea Olympic Committee (203 males, 94 females, Mage =17.88 years). Data were collected using sports climate questionnaires for autonomy support, caring climate scale, basic psychological needs scale, and sport commitment measurement. The collected data were analyzed using descriptive statistics, correlation analysis, and structural equation modeling.RESULTS The model’s fitness was indicated by x2/df=2.797 (x2=106.288, df=38), CFI=.977, TLI=.967, RMSEA=.078 (90% CI=.061, .096). Examining the various path coefficients revealed that coach autonomy support had a positive effect on the athlete’s caring climate, basic psychological needs, and sport commitment. The caring climate had a significant effect on basic psychological needs, but did not have a statistically significant effect on sport commitment. Finally, basic psychological needs had a positive effect on sport commitment. CONCLUSIONS Coach autonomy support fosters a caring climate, and athletes who are able to perceive this are able to dedicate themselves to their sport since their basic physiological needs are met. Therefore, coaches should use appropriate coaching strategies to enhance athletes' autonomy and foster a caring climate, as both are essential factors for meeting athletes' psychological needs and promoting sport commitment.
为了使学生运动员能够成功地投入到训练和比赛中,以下关键因素起着重要作用:教练,团队氛围和个人动机特征。为了验证这一假设,我们分析了自主支持感知、关爱氛围、基本心理需求和运动承诺之间的结构关系。方法以297名在韩国奥委会注册的高中运动员为研究对象,其中男203人,女94人,年龄17.88岁。采用自主支持、关怀气候量表、基本心理需求量表和运动承诺量表等体育气候问卷收集数据。采用描述性统计、相关分析和结构方程模型对收集到的数据进行分析。结果模型的适应度为x2/df=2.797 (x2=106.288, df=38), CFI=。977年,TLI =。967年,RMSEA = .078(90% CI =。061年,.096)。通过对各路径系数的检验,发现教练员自主支持对运动员关爱氛围、基本心理需求和运动承诺均有正向影响。关怀氛围对基本心理需求有显著影响,但对运动承诺没有显著影响。最后,基本心理需求对运动承诺有正向影响。结论:教练自主支持培养了一种关爱的氛围,能够感知到这一点的运动员能够全身心地投入到他们的运动中,因为他们的基本生理需求得到了满足。因此,教练员应采取适当的教练策略,增强运动员的自主性,营造关爱氛围,这是满足运动员心理需求和促进运动承诺的必要因素。
{"title":"Sport Commitment in Student-athletes : Examining the Role of Perceived Autonomy Support, a Caring Climate, and Basic Psychological Needs","authors":"Junsu Bae","doi":"10.24985/kjss.2023.34.1.50","DOIUrl":"https://doi.org/10.24985/kjss.2023.34.1.50","url":null,"abstract":"PURPOSE For student-athletes to be able to successfully dedicate themselves to training and competition, the following key factors play an important role: The coach, team climate, and individual motivational characteristics. To test this hypothesis, the structural relationships between having a perceived autonomy support, a caring climate, basic psychological needs, and sport commitment were analyzed. METHODS Participants were 297 high school athletes registered with the Korea Olympic Committee (203 males, 94 females, Mage =17.88 years). Data were collected using sports climate questionnaires for autonomy support, caring climate scale, basic psychological needs scale, and sport commitment measurement. The collected data were analyzed using descriptive statistics, correlation analysis, and structural equation modeling.RESULTS The model’s fitness was indicated by x2/df=2.797 (x2=106.288, df=38), CFI=.977, TLI=.967, RMSEA=.078 (90% CI=.061, .096). Examining the various path coefficients revealed that coach autonomy support had a positive effect on the athlete’s caring climate, basic psychological needs, and sport commitment. The caring climate had a significant effect on basic psychological needs, but did not have a statistically significant effect on sport commitment. Finally, basic psychological needs had a positive effect on sport commitment. CONCLUSIONS Coach autonomy support fosters a caring climate, and athletes who are able to perceive this are able to dedicate themselves to their sport since their basic physiological needs are met. Therefore, coaches should use appropriate coaching strategies to enhance athletes' autonomy and foster a caring climate, as both are essential factors for meeting athletes' psychological needs and promoting sport commitment.","PeriodicalId":17892,"journal":{"name":"Korean Journal of Sport Science","volume":"29 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73280088","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Development and Validation of a Presenteeism Scale for Coaches 教练员出勤率量表的编制与验证
Pub Date : 2023-03-31 DOI: 10.24985/kjss.2023.34.1.73
Keunchul Lee, Yongse Kim, Youngsook Kim
PURPOSE This study aims to develop a coach presenteeism scale with scientifically proven reliability and validity. METHODS In order to achieve the research purpose, preliminary questions were drafted using previous studies (Lee & Kim, 2022) and existing presentation questionnaires (SPS-34, SPS-6, SPS-13). The preliminary set of questions was composed of 23 questions, which were deliberated through a meeting with subject experts. After which, a survey involving 183 coaches was conducted. In this study, statistical verification procedures were conducted through construct validation, exploratory factor analysis, confirmatory factor analysis, internal consistency analysis, convergent validation and discriminant validation. RESULTS Finally, a 2-factor (DRA 5 items, DTP 5 items), 10-item coach presenteeism scale was developed. CONCLUSIONS In this study, a scale with verified reliability and validity was developed to support and investigate the presenteeism phenomenon experienced by coaches. These may be used by coaches themselves to check their presenteeism status and may guide future research to effectively train athletes.
目的编制一份具有科学信度和效度的教练出勤量表。方法为了达到研究目的,根据之前的研究(Lee & Kim, 2022)和现有的陈述问卷(SPS-34、SPS-6、SPS-13)起草初步问题。初步问题由23个问题组成,通过与主题专家的会议进行审议。之后,对183名教练员进行了调查。本研究通过结构验证、探索性因子分析、验证性因子分析、内部一致性分析、收敛验证和判别验证进行统计验证程序。结果编制了2因子(DRA 5项,DTP 5项)、10项的教练出勤量表。结论本研究编制了一份信度和效度均经过验证的量表来支持和调查教练员的出勤现象。这些可以被教练员自己用来检查他们的出勤状态,并可以指导未来的研究,以有效地训练运动员。
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引用次数: 0
Effects of a 12-week Equipment-based Pilates Training on Physical Fitness, Cardiovascular Function, and Vascular Endothelial Function in Middle-aged Obese Women 12周器械式普拉提训练对中年肥胖女性身体健康、心血管功能和血管内皮功能的影响
Pub Date : 2023-03-31 DOI: 10.24985/kjss.2023.34.1.1
Yu-Jin Jang, Won-Beom Park, Man-Gyoon Lee
PURPOSE This study aims to investigate the effects of a 12-week equipment-based Pilates training on physical fitness, cardiovascular function, and vascular endothelial function in obese middle-aged women. METHODS Twenty-four women, aged 30-40 years with a body mass index ≥ 25 and percent body fat ≥ 30% were randomly assigned to one of two groups: the Pilates training group (TR; n=12); and control group (CON; n=12). The TR participants underwent three 50-minute equipmentbased Pilates training sessions per week for 12 weeks. Participants in the CON maintained their normal life patterns for the same intervention period. Variables regarding physical fitness, cardiovascular function, and vascular endothelial function were measured and compared pre-test and post-test u a two-way ANOVA with repeated measures. RESULTS The main results of the study were as follows: 1) Regarding physique and body composition, participants’ body weight, body mass index, fat mass, percent body fat, waist circumference, hip circumference, and waist-to-hip ratio decreased significantly in the TR. 2) Regarding physical fitness, muscle strength, muscular endurance, flexibility, and cardiorespiratory endurance increased significantly in the TR. 3) Regarding cardiovascular response, SV increased significantly in the TR. 4) Regarding vascular endothelial function, blood vessel diameter at rest and during vasodilation as well as blood flow volume during vasodilation decreased significantly in the CON, resulting in a significant interaction between group and test in FMD percentage. CONCLUSIONS It was concluded that the 12-week equipment-based Pilates program improved the physical fitness and vascular endothelial function in obese middle-aged women.
目的:本研究旨在探讨12周器械式普拉提训练对肥胖中年女性身体健康、心血管功能和血管内皮功能的影响。方法24名年龄在30-40岁、体重指数≥25、体脂率≥30%的女性随机分为两组:普拉提训练组(TR);n = 12);对照组(CON;n = 12)。TR参与者每周进行三次50分钟的普拉提器械训练,持续12周。CON的参与者在相同的干预期间保持正常的生活模式。测量有关身体健康、心血管功能和血管内皮功能的变量,并通过重复测量的双向方差分析比较测试前和测试后的变量。结果本研究的主要结果如下:1)在体质和身体组成方面,参与者的体重、体重指数、脂肪量、体脂百分比、腰围、臀围、腰臀比在TR中显著降低。2)在体能方面,肌肉力量、肌肉耐力、柔韧性和心肺耐力在TR中显著增加。3)在心血管反应方面,SV在TR中显著增加。对照组静息时和舒张时的血管直径以及舒张时的血流量均显著降低,导致FMD百分比在组间和试验组间存在显著的交互作用。结论:为期12周的普拉提运动可改善肥胖中年妇女的身体素质和血管内皮功能。
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引用次数: 0
The Relationship among Professional Baseball Teams’ Integrated Marketing Communication (IMC) Attributes, Fans’ Perceived Value and Voluntary Behavior related to a Parent Company 职业棒球队整合营销传播属性、球迷感知价值与与母公司相关自愿行为的关系
Pub Date : 2023-03-31 DOI: 10.24985/kjss.2023.34.1.113
Jooyoung Kim, Su-San Kim
PURPOSE The purpose of this study was to investigate the relationship between the integrated marketing communication (IMC) attribute of professional baseball teams, their fans’ perceived value, and voluntary behavior related to the parent company.METHODS In this study, the target population consisted of spectators watching a professional baseball game. A survey was conducted on 360 fans watching the KIA tigers’ and kt wiz’ home game using the convenience sampling method. Finally, a total of 261 were used for data analysis, and frequency, confirmatory factor, reliability, correlation, structural equation model analyses using SPSS 20.0 and AMOS 20.0. RESULTS Main findings are as follows: First, interactivity of professional baseball teams’ IMC had positive effects on the emotional value. Second, interactivity and reminders from the parent companies of professional baseball teams’ IMC had positive effects on social value. Third, stakeholder connectivity and reminders from parent company of professional baseball teams’ IMC had positive effects on altruistic value. Fourth, with regard to the social aspect, the fans’ perceived value had positive effects on loyalty, customer participation and customer cooperation of voluntary behavior related to parent company. Lastly, with regard to the altruistic aspect, the fans’ perceived value had positive effects on customer cooperation of voluntary behavior related to the parent company. CONCLUSIONS Therefore, professional baseball teams should identify the IMC elements that fans perceive as important and establish effective marketing communication strategies to enhance the perceived value of their brand among their fans, ultimately increasing their voluntary engagement with the parent company.
摘要目的探讨职业棒球队整合营销传播属性、球迷感知价值、与母公司相关自愿行为之间的关系。方法本研究的目标人群为观看职业棒球比赛的观众。以观看起亚老虎队和kt奇才队主场比赛的360名球迷为对象,采用方便抽样法进行了问卷调查。最后,采用SPSS 20.0和AMOS 20.0对共261份数据进行分析,并进行频率、验证因子、信度、相关性、结构方程模型分析。结果主要研究结果如下:第一,职业棒球队IMC的互动性对情绪价值有正向影响。第二,职业棒球队整合营销的互动性和母公司的提醒对社会价值有正向影响。第三,职业棒球队IMC的利益相关者连通性和母公司提醒对利他价值有正向影响。第四,在社交方面,粉丝感知价值对母公司自愿行为的忠诚度、顾客参与和顾客合作均有正向影响。最后,在利他方面,粉丝的感知价值对与母公司相关的自愿行为的客户合作有正向影响。因此,职业棒球队应该识别球迷认为重要的IMC元素,并建立有效的营销传播策略,以提高球迷对其品牌的感知价值,最终增加他们与母公司的自愿参与。
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引用次数: 0
期刊
Korean Journal of Sport Science
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