Pub Date : 2020-09-02DOI: 10.37303/embeji.v6i2.122
Nia Maulidia
This study aims to determine the effect of differentiation strategy and online promotion on purchasing decisions. This type of research is quantitative. The sampling technique used is the Probability Sampling technique with a sample of 98 respondents. The tool used in this study is multiple linear regression analysis, t test, F test. According to Setiyaningrum (2015:71), Positioning is the way a product is defined by consumers based on important attributes where the product is placed in the minds of consumers compared to rival products. . This positioning strategy must be able to be carried out by the company well in an effort to get customers and retain those customers. The results showed that the differentiation strategy and online promotion had a positive and significant effect on purchasing decisions. Mutiara Sani Boutique Management should maintain and further improve online promotions in various internet media and pay attention to the differentiation strategy process such as prioritizing service and product quality so that consumer purchasing decisions are increasing.
本研究旨在确定差异化战略和在线促销对购买决策的影响。这类研究属于定量研究。使用的抽样技术是概率抽样技术，样本为 98 名受访者。本研究使用的工具是多元线性回归分析、t 检验和 F 检验。根据 Setiyaningrum（2015:71），定位是消费者根据产品的重要属性对产品进行定义的方式，与竞争对手的产品相比，产品在消费者心目中的位置更高。.公司必须能够很好地执行这一定位战略，以争取客户并留住这些客户。结果表明，差异化战略和在线促销对购买决策产生了积极而显著的影响。Mutiara Sani 精品店管理层应保持并进一步改进在各种网络媒体上的在线促销活动，并重视差异化战略过程，如优先考虑服务和产品质量，从而提高消费者的购买决策。
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Pub Date : 2020-09-02DOI: 10.37303/embeji.v6i2.121
Lilik Yuliastutik, Samiadji Samiadji, S. Suharto
The purpose of this study is to analyze the influence of organizational culture on employee performance at LKP in Jember Regency, the influence of leadership style on employee performance at LKP in Jember Regency, the influence of organizational culture and leadership style on employee performance at LKP in Jember Regency. The method of analysis in this study uses preliminary analysis, multiple regression analysis and hypothesis testing. The results of the study that there is a positive influence of leadership on employee performance is accepted, there is an influence of organizational culture on employee performance is rejected.
{"title":"PENGARUH BUDAYA ORGANISASI DAN GAYA KEPEMIMPINAN TERHADAP KINERJA KARYAWAN (Studi Pada Lembaga Kursus dan Pelatihan di Kabupaten Jember)","authors":"Lilik Yuliastutik, Samiadji Samiadji, S. Suharto","doi":"10.37303/embeji.v6i2.121","DOIUrl":"https://doi.org/10.37303/embeji.v6i2.121","url":null,"abstract":"The purpose of this study is to analyze the influence of organizational culture on employee performance at LKP in Jember Regency, the influence of leadership style on employee performance at LKP in Jember Regency, the influence of organizational culture and leadership style on employee performance at LKP in Jember Regency. The method of analysis in this study uses preliminary analysis, multiple regression analysis and hypothesis testing. The results of the study that there is a positive influence of leadership on employee performance is accepted, there is an influence of organizational culture on employee performance is rejected.","PeriodicalId":184548,"journal":{"name":"Manajemen & Bisnis Jurnal","volume":"559 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130503391","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-02DOI: 10.37303/embeji.v6i2.132
Dyah Agustin Widhi Yanti
The hassle of higher training in Indonesia in the strategic layout of the Ministry of Research, Technology and Higher Education (2015) states that the great of higher training is still rather low in the context of greater training and study packages indicated through the majority of universities only being permitted C and solely a few getting accreditation A. or B. Previous literature reviews have explored the relationship between organizational subculture and lecturer performance. The cause of this scope overview is to map out current research that examine the have an impact on of organizational subculture on lecturer performance. The results of the scoping review exhibit that most research recognize organizational culture as influencing lecturer performance. The outcomes of research carried out by Sambasivan and Johari (2003), Sangadji and Sopiah (2013), Dirwan (2015), Handoko, et al. (2010).
在印尼研究、技术和高等教育部的战略布局中，高等培训的麻烦(2015年)表明，在大多数大学只被允许C，只有少数获得认证a或b的背景下，高等培训的重要性仍然相当低。这个范围概述的原因是绘制出当前的研究，检查对讲师绩效的组织亚文化的影响。范围审查的结果显示，大多数研究承认组织文化影响讲师绩效。Sambasivan and Johari(2003)、Sangadji and Sopiah(2013)、Dirwan(2015)、Handoko等(2010)的研究成果。
{"title":"PERAN BUDAYA ORGANISASI TERHADAP KINERJA DOSEN: KAJIAN LITERATUR REVIEW","authors":"Dyah Agustin Widhi Yanti","doi":"10.37303/embeji.v6i2.132","DOIUrl":"https://doi.org/10.37303/embeji.v6i2.132","url":null,"abstract":"The hassle of higher training in Indonesia in the strategic layout of the Ministry of Research, Technology and Higher Education (2015) states that the great of higher training is still rather low in the context of greater training and study packages indicated through the majority of universities only being permitted C and solely a few getting accreditation A. or B. Previous literature reviews have explored the relationship between organizational subculture and lecturer performance. The cause of this scope overview is to map out current research that examine the have an impact on of organizational subculture on lecturer performance. The results of the scoping review exhibit that most research recognize organizational culture as influencing lecturer performance. The outcomes of research carried out by Sambasivan and Johari (2003), Sangadji and Sopiah (2013), Dirwan (2015), Handoko, et al. (2010).","PeriodicalId":184548,"journal":{"name":"Manajemen & Bisnis Jurnal","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117067396","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study was to analyze the influence of supervisory leadership, work motivation, and job satisfaction that contribute simultaneously and significantly to the work discipline of PDAM Malang City employees. In accordance with the main problem and research objectives that have been formulated, this type of research is quantitative research. The sample in this study were 188 employees of PDAM Malang City. The population in this study were 353 people . The data analysis method used is path analysis. Based on data analysis, there is evidence that leadership supervision and work motivation have a simultaneous and significant effect on job satisfaction, leadership supervision, work motivation, and job satisfaction simultaneously and significantly affect work discipline, and leadership supervision and work motivation simultaneously and significantly affect work motivation. work discipline through job satisfaction.
{"title":"PENGARUH PENGAWASAN PIMPINAN DAN MOTIVASI KERJA TERHADAP DISIPLIN KERJA MELALUI KEPUASAN KERJA PEGAWAI PERUSAHAAN DAERAH AIR MINUM (PDAM) KOTA MALANG","authors":"Rizqi Desi Amalia, Samiadji Samiadji, Limgiani Limgiani","doi":"10.37303/embeji.v6i2.118","DOIUrl":"https://doi.org/10.37303/embeji.v6i2.118","url":null,"abstract":"The purpose of this study was to analyze the influence of supervisory leadership, work motivation, and job satisfaction that contribute simultaneously and significantly to the work discipline of PDAM Malang City employees. In accordance with the main problem and research objectives that have been formulated, this type of research is quantitative research. The sample in this study were 188 employees of PDAM Malang City. The population in this study were 353 people . The data analysis method used is path analysis. Based on data analysis, there is evidence that leadership supervision and work motivation have a simultaneous and significant effect on job satisfaction, leadership supervision, work motivation, and job satisfaction simultaneously and significantly affect work discipline, and leadership supervision and work motivation simultaneously and significantly affect work motivation. work discipline through job satisfaction.","PeriodicalId":184548,"journal":{"name":"Manajemen & Bisnis Jurnal","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130125207","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-04-01DOI: 10.37303/embeji.v6i1.115
Mokhamad Afif Faudin, Samiadji Samiadji
The purpose of this research is to determine the direct effect of work stress on performance, job stress on job satisfaction, job satisfaction on performance, and the indirect effect of job stress on performance through nurse job satisfaction. The research design used is explanatory research. The number of nurses in the Inpatient Installation of the Military Hospital of Malang City was 154 people, while the respondents in this study were 106 people. The data collection method in this study used a questionnaire measured by the linkert scale. While the data analysis used descriptive data analysis techniques and Path Analysis. The results of this study are: (1) Job Stress has a significant effect on Nurse Performance, (2) Job Stress has a significant effect on Nurse Job Satisfaction, (3) Job Satisfaction has no significant effect on Nurse Performance, (4) There is no indirect effect of Job Stress on Nurse Performance through Job Satisfaction. This shows that nurses who serve in the Inpatient Installation of Military Hospitals in Malang City are able to control work stress on nurses, so that the job satisfaction felt by nurses has no effect on nurse performance. Keywords: job stress, performance, job satisfaction
{"title":"PENGARUH STRES KERJA TERHADAP KINERJA PERAWAT MELALUI KEPUASAN KERJA (Studi pada Perawat Instalasi Rawat Inap Rumah Sakit Militer Kota Malang)","authors":"Mokhamad Afif Faudin, Samiadji Samiadji","doi":"10.37303/embeji.v6i1.115","DOIUrl":"https://doi.org/10.37303/embeji.v6i1.115","url":null,"abstract":"The purpose of this research is to determine the direct effect of work stress on performance, job stress on job satisfaction, job satisfaction on performance, and the indirect effect of job stress on performance through nurse job satisfaction. The research design used is explanatory research. The number of nurses in the Inpatient Installation of the Military Hospital of Malang City was 154 people, while the respondents in this study were 106 people. The data collection method in this study used a questionnaire measured by the linkert scale. While the data analysis used descriptive data analysis techniques and Path Analysis. The results of this study are: (1) Job Stress has a significant effect on Nurse Performance, (2) Job Stress has a significant effect on Nurse Job Satisfaction, (3) Job Satisfaction has no significant effect on Nurse Performance, (4) There is no indirect effect of Job Stress on Nurse Performance through Job Satisfaction. This shows that nurses who serve in the Inpatient Installation of Military Hospitals in Malang City are able to control work stress on nurses, so that the job satisfaction felt by nurses has no effect on nurse performance. \u0000Keywords: job stress, performance, job satisfaction","PeriodicalId":184548,"journal":{"name":"Manajemen & Bisnis Jurnal","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117128836","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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