首页 > 最新文献

Management & Marketing最新文献

英文 中文
A BIBLIOMETRIC ANALYSIS OF SCIENTIFIC PRODUCTION CONCERNING ONLINE CONSUMER REVIEWS AND THE SALE OF HOME APPLIANCES 关于网上消费者评论和家电销售的科学生产的文献计量分析
Pub Date : 2022-11-30 DOI: 10.52846/mnmk.20.2.10
Răzvan-Andrei Corboș, Ovidiu Bunea, Andreea Breazu
Nowadays, online customer evaluations have developed as an essential source of information for both businesses and consumers, replacing and augmenting previous modes of communication. The goal of this work is to perform a bibliometric analysis to investigate the scientific production surrounding online reviews and the sale of home appliances from 2011 to 2022. We used the Scopus database to acquire primary data and the VOSviewer program to analyze the data and perform the bibliometric analysis to achieve the desired objective. The major findings revealed that the year 2021 delivered the greatest amount of scientific contributions and that the United States of America contributed the greatest number of articles overall. Moreover, for the analyzed period the terms with the highest density present in scientific production are: "online reviews", "quality", "applications", "impact", "reviews", "effects", "consumer", "factors", and "purchase intent." At the end of the analysis, we conclude with some relevant future research directions emerging from our bibliometric analysis.
如今,在线客户评价已经发展成为企业和消费者的重要信息来源,取代并增强了以前的沟通方式。这项工作的目标是进行文献计量分析,以调查2011年至2022年围绕在线评论和家电销售的科学生产。我们使用Scopus数据库获取原始数据,并使用VOSviewer程序对数据进行分析和文献计量学分析,以达到预期的目的。主要调查结果显示,2021年的科学贡献最多,美利坚合众国的文章总数最多。此外,在所分析的时间段内,科学产品中密度最高的术语是:“在线评论”、“质量”、“应用”、“影响”、“评论”、“效果”、“消费者”、“因素”和“购买意图”。在分析的最后,我们从文献计量学分析中提出了一些相关的未来研究方向。
{"title":"A BIBLIOMETRIC ANALYSIS OF SCIENTIFIC PRODUCTION CONCERNING ONLINE CONSUMER REVIEWS AND THE SALE OF HOME APPLIANCES","authors":"Răzvan-Andrei Corboș, Ovidiu Bunea, Andreea Breazu","doi":"10.52846/mnmk.20.2.10","DOIUrl":"https://doi.org/10.52846/mnmk.20.2.10","url":null,"abstract":"Nowadays, online customer evaluations have developed as an essential source of information for both businesses and consumers, replacing and augmenting previous modes of communication. The goal of this work is to perform a bibliometric analysis to investigate the scientific production surrounding online reviews and the sale of home appliances from 2011 to 2022. We used the Scopus database to acquire primary data and the VOSviewer program to analyze the data and perform the bibliometric analysis to achieve the desired objective. The major findings revealed that the year 2021 delivered the greatest amount of scientific contributions and that the United States of America contributed the greatest number of articles overall. Moreover, for the analyzed period the terms with the highest density present in scientific production are: \"online reviews\", \"quality\", \"applications\", \"impact\", \"reviews\", \"effects\", \"consumer\", \"factors\", and \"purchase intent.\" At the end of the analysis, we conclude with some relevant future research directions emerging from our bibliometric analysis.","PeriodicalId":188017,"journal":{"name":"Management & Marketing","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115274285","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
FOREIGN DIRECT INVESTMENT AND ENVIRONMENTAL SUSTAINABILITY OF AGRICULTURAL HOLDINGS IN CAMEROON 喀麦隆农业控股的外国直接投资和环境可持续性
Pub Date : 2022-11-30 DOI: 10.52846/mnmk.20.2.11
Frida NGO WENGUI, Florin-Aurelian Birchi, Fidoline NGO NONGA, Moustapha Sane
This paper aims to assess the effects of agricultural Foreign Direct Investments (FDI) on the sustainable development of agricultural holdings in Cameroon. The data used are secondary data from the World Bank, the WGI, and the INS, namely the Balance of Payment of Cameroon (BP). The study period is from 1977 to 2018. An environmental performance index measures environmental sustainability. In addition, we use the Co-integration model of Engle and Granger for the case of time series as a methodological tool for secondary data. The estimation results of the model show that environmental pollution evolves according to the entry of FDI in the agricultural sector in Cameroon. Thus, the pollution haven hypothesis is verified in Cameroon. Therefore, we propose that the negative impacts of FDI on the sustainable development of agricultural holdings in Cameroon be seriously controlled.
本文旨在评估农业外国直接投资(FDI)对喀麦隆农业控股可持续发展的影响。所使用的数据是来自世界银行、全球经济指标和国际结算局的二手数据,即喀麦隆国际收支(BP)。研究时间为1977年至2018年。环境绩效指数衡量环境的可持续性。此外,我们使用恩格尔和格兰杰的协整模型的情况下的时间序列作为辅助数据的方法工具。模型的估计结果表明,环境污染随着FDI进入喀麦隆农业部门而演变。因此,污染避风港假说在喀麦隆得到了验证。因此,我们建议认真控制外国直接投资对喀麦隆农业控股可持续发展的负面影响。
{"title":"FOREIGN DIRECT INVESTMENT AND ENVIRONMENTAL SUSTAINABILITY OF AGRICULTURAL HOLDINGS IN CAMEROON","authors":"Frida NGO WENGUI, Florin-Aurelian Birchi, Fidoline NGO NONGA, Moustapha Sane","doi":"10.52846/mnmk.20.2.11","DOIUrl":"https://doi.org/10.52846/mnmk.20.2.11","url":null,"abstract":"This paper aims to assess the effects of agricultural Foreign Direct Investments (FDI) on the sustainable development of agricultural holdings in Cameroon. The data used are secondary data from the World Bank, the WGI, and the INS, namely the Balance of Payment of Cameroon (BP). The study period is from 1977 to 2018. An environmental performance index measures environmental sustainability. In addition, we use the Co-integration model of Engle and Granger for the case of time series as a methodological tool for secondary data. The estimation results of the model show that environmental pollution evolves according to the entry of FDI in the agricultural sector in Cameroon. Thus, the pollution haven hypothesis is verified in Cameroon. Therefore, we propose that the negative impacts of FDI on the sustainable development of agricultural holdings in Cameroon be seriously controlled.","PeriodicalId":188017,"journal":{"name":"Management & Marketing","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133257535","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
METHODS OF ENRICHING KNOWLEDGE. HOW DO THEY INFLUENCE THE EMPLOYEES’ ACTIVITY? 丰富知识的方法。他们如何影响员工的活动?
Pub Date : 2022-11-30 DOI: 10.52846/mnmk.20.2.07
Teodora PÎRȘOI NEBUNU-PÎRȘOI
Since managerial patterns have constantly been one of the major concerns of the scientific world while trying to find an optimum model for administrating organizational resources, the present article focuses on one of the most recently developed models, knowledge management. As expected, the proposed managerial paradigm is founded on the organizational knowledge developed within any functional system. In order to emphasize this particular resource's importance and contribution to the process of boosting organizational activity, our scientific effort aims to establish and analyze the employees' perceptions of some proposed knowledge developing methods, as well as regarding some internal/external aspects that could influence the managerial model implementation within military institutions. The primary methodological tool used by the author is the questionnaire, ensuring a significant informational corpus that is certainly useful for achieving the proposed research objectives. Subsequently, the study encourages a scientific dialogue regarding the main opportunities and solid challenges in implementing the new model.
由于管理模式一直是科学界在试图寻找管理组织资源的最佳模型时所关注的主要问题之一,因此本文将重点介绍最新开发的模型之一,即知识管理。正如预期的那样,所提出的管理范式是建立在任何功能系统中开发的组织知识的基础上的。为了强调这种特殊资源对促进组织活动过程的重要性和贡献,我们的科学努力旨在建立和分析员工对一些拟议的知识开发方法的看法,以及对可能影响军事机构管理模式实施的一些内部/外部方面的看法。作者使用的主要方法论工具是问卷调查,确保了一个重要的信息语料库,这对于实现拟议的研究目标当然是有用的。随后,该研究鼓励就实施新模式的主要机遇和实际挑战进行科学对话。
{"title":"METHODS OF ENRICHING KNOWLEDGE. HOW DO THEY INFLUENCE THE EMPLOYEES’ ACTIVITY?","authors":"Teodora PÎRȘOI NEBUNU-PÎRȘOI","doi":"10.52846/mnmk.20.2.07","DOIUrl":"https://doi.org/10.52846/mnmk.20.2.07","url":null,"abstract":"Since managerial patterns have constantly been one of the major concerns of the scientific world while trying to find an optimum model for administrating organizational resources, the present article focuses on one of the most recently developed models, knowledge management. As expected, the proposed managerial paradigm is founded on the organizational knowledge developed within any functional system. In order to emphasize this particular resource's importance and contribution to the process of boosting organizational activity, our scientific effort aims to establish and analyze the employees' perceptions of some proposed knowledge developing methods, as well as regarding some internal/external aspects that could influence the managerial model implementation within military institutions. The primary methodological tool used by the author is the questionnaire, ensuring a significant informational corpus that is certainly useful for achieving the proposed research objectives. Subsequently, the study encourages a scientific dialogue regarding the main opportunities and solid challenges in implementing the new model.","PeriodicalId":188017,"journal":{"name":"Management & Marketing","volume":"64 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132202086","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
HOW DO THE MACROECONOMIC DETERMINANTS UNDERPIN THE CAPITAL MARKET DEVELOPMENT IN NORTH MACEDONIA? 宏观经济决定因素如何支撑北马其顿的资本市场发展?
Pub Date : 2022-11-30 DOI: 10.52846/mnmk.20.2.13
Spaseska Tatjana, Ilija Hristoski
The capital market plays a vital role in economic growth since it is an important source of financing the business sector’s investments. Hence, a developed capital market enables efficient financial resource allocation by channeling domestic savings to those that need capital, which in turn leads to increased investment directed towards innovation and supports sustainable growth. The main objective of this research is to examine the impact of macroeconomic determinants on the capital market development in the Republic of North Macedonia. The focus has been put on the investigation of two dependent variables, stock market turnover to GDP ratio and stock market turnover to market capitalization ratio (Turnover Ratio) as parameters resembling the liquidity (depth) of the capital market, and how they depend on the economic growth, macroeconomic stability, trade openness and gross investments to GDP ratio. The empirical study is based on a time-series data analysis based on relevant secondary data sources, based on the utilization of the Johansen Test of Cointegration and the development of a corresponding Vector Error Correction Model (VECM) to estimate the relationship, the impact, the magnitude, and the significance of the determinants that support, and influence the liquidity of the stock market in North Macedonia during the period from 2008:Q1 to 2021:Q4. The analysis shows the existence of a significant long-run relationship between the observed macroeconomic factors and the stock market liquidity. The findings indicate that imports and real interest rates have a negative, yet statistically significant impact on the stock market turnover to GDP ratio. The gross domestic product rate, exports, and inflation rate have all a positive and statistically significant impact on the stock market turnover to GDP ratio. Gross investments also positively affect the stock market turnover to GDP ratio, but not significantly. On the other hand, the analysis shows that gross investments and exports have a positive, yet statistically significant impact on the stock market turnover to market capitalization ratio. The gross domestic product, imports, and inflation rate have all a negative and statistically significant impact, whilst the impact of the interest rates is negative but insignificant.
资本市场是企业投资的重要融资来源,在经济增长中发挥着至关重要的作用。因此,发达的资本市场可以通过将国内储蓄引导到需要资本的国家,从而实现有效的金融资源配置,这反过来又会导致针对创新的投资增加,并支持可持续增长。本研究的主要目的是研究宏观经济决定因素对北马其顿共和国资本市场发展的影响。重点研究了两个因变量,股票市场成交量对GDP的比率和股票市场成交量对市值的比率(周转率)作为资本市场流动性(深度)的参数,以及它们如何依赖于经济增长、宏观经济稳定、贸易开放和总投资对GDP的比率。实证研究基于基于相关二手数据源的时间序列数据分析,基于利用约翰森协整检验和开发相应的向量误差修正模型(VECM)来估计支持和影响北马其顿股票市场流动性的决定因素的关系、影响、幅度和重要性,这些决定因素在2008年第一季度至2021年第四季度期间。分析表明,观察到的宏观经济因素与股市流动性之间存在显著的长期关系。研究结果表明,进口和实际利率对股市成交额占GDP的比例有负的、但在统计上显著的影响。国内生产总值、出口和通货膨胀率对股市成交额占国内生产总值的比例都有显著的正向影响。总投资对股市成交额占GDP的比例也有正向影响,但影响不显著。另一方面,分析表明,总投资和出口对股票市场成交额与市值比具有正的、统计学上显著的影响。国内生产总值(gdp)、进口和通货膨胀率的影响均为负且具有统计学意义,而利率的影响为负但不显著。
{"title":"HOW DO THE MACROECONOMIC DETERMINANTS UNDERPIN THE CAPITAL MARKET DEVELOPMENT IN NORTH MACEDONIA?","authors":"Spaseska Tatjana, Ilija Hristoski","doi":"10.52846/mnmk.20.2.13","DOIUrl":"https://doi.org/10.52846/mnmk.20.2.13","url":null,"abstract":"The capital market plays a vital role in economic growth since it is an important source of financing the business sector’s investments. Hence, a developed capital market enables efficient financial resource allocation by channeling domestic savings to those that need capital, which in turn leads to increased investment directed towards innovation and supports sustainable growth. The main objective of this research is to examine the impact of macroeconomic determinants on the capital market development in the Republic of North Macedonia. The focus has been put on the investigation of two dependent variables, stock market turnover to GDP ratio and stock market turnover to market capitalization ratio (Turnover Ratio) as parameters resembling the liquidity (depth) of the capital market, and how they depend on the economic growth, macroeconomic stability, trade openness and gross investments to GDP ratio. The empirical study is based on a time-series data analysis based on relevant secondary data sources, based on the utilization of the Johansen Test of Cointegration and the development of a corresponding Vector Error Correction Model (VECM) to estimate the relationship, the impact, the magnitude, and the significance of the determinants that support, and influence the liquidity of the stock market in North Macedonia during the period from 2008:Q1 to 2021:Q4. The analysis shows the existence of a significant long-run relationship between the observed macroeconomic factors and the stock market liquidity. The findings indicate that imports and real interest rates have a negative, yet statistically significant impact on the stock market turnover to GDP ratio. The gross domestic product rate, exports, and inflation rate have all a positive and statistically significant impact on the stock market turnover to GDP ratio. Gross investments also positively affect the stock market turnover to GDP ratio, but not significantly. On the other hand, the analysis shows that gross investments and exports have a positive, yet statistically significant impact on the stock market turnover to market capitalization ratio. The gross domestic product, imports, and inflation rate have all a negative and statistically significant impact, whilst the impact of the interest rates is negative but insignificant.","PeriodicalId":188017,"journal":{"name":"Management & Marketing","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126432848","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
EFFECT OF SOCIAL MEDIA MARKETING ON CUSTOMER BRAND ENGAGEMENT IN THE BANKING INDUSTRY: EVIDENCE FROM AN EMERGING ECONOMY 社交媒体营销对银行业客户品牌参与的影响:来自新兴经济体的证据
Pub Date : 2022-11-30 DOI: 10.52846/mnmk.20.2.01
Chikaodili Peace Onuorah, O. C. Ojiaku, M. C. Olise
The ubiquitousness of social media has made it an effective strategy for firms to communicate with consumers. Despite its relevance, it can be daunting and confusing when used as a marketing tool. This study examines the influence of social media marketing on customer-brand engagement in the banking industry. Based on a quantitative design, data were collected from 224 active followers of commercial banks’ social media pages in Nigeria. Cronbach’s alpha was used to test the reliability of the data while the hypotheses were analyzed using multiple regression analysis. The result showed that the social media marketing dimensions of entertainment, personalization and eWOM positively and significantly affect customer-brand engagement. Therefore, it was recommended that firms should design and develop contents that are fun, exciting, and resonates with customers and customize content to customers’ interests. Also, firms should incentivize customers to share their brand experiences on their platforms.
无处不在的社交媒体使其成为企业与消费者沟通的有效策略。尽管它具有相关性,但当它被用作营销工具时,可能会令人生畏和困惑。本研究探讨了社交媒体营销对银行业客户品牌参与的影响。基于定量设计,从尼日利亚商业银行社交媒体页面的224名活跃粉丝中收集数据。采用Cronbach’s alpha检验数据的信度,采用多元回归分析对假设进行分析。结果表明,社交媒体营销的娱乐化、个性化和eWOM维度对客户品牌参与有显著的正向影响。因此,建议企业应该设计和开发有趣,令人兴奋的内容,并与客户产生共鸣,并根据客户的兴趣定制内容。此外,公司应该鼓励客户在他们的平台上分享他们的品牌体验。
{"title":"EFFECT OF SOCIAL MEDIA MARKETING ON CUSTOMER BRAND ENGAGEMENT IN THE BANKING INDUSTRY: EVIDENCE FROM AN EMERGING ECONOMY","authors":"Chikaodili Peace Onuorah, O. C. Ojiaku, M. C. Olise","doi":"10.52846/mnmk.20.2.01","DOIUrl":"https://doi.org/10.52846/mnmk.20.2.01","url":null,"abstract":"The ubiquitousness of social media has made it an effective strategy for firms to communicate with consumers. Despite its relevance, it can be daunting and confusing when used as a marketing tool. This study examines the influence of social media marketing on customer-brand engagement in the banking industry. Based on a quantitative design, data were collected from 224 active followers of commercial banks’ social media pages in Nigeria. Cronbach’s alpha was used to test the reliability of the data while the hypotheses were analyzed using multiple regression analysis. The result showed that the social media marketing dimensions of entertainment, personalization and eWOM positively and significantly affect customer-brand engagement. Therefore, it was recommended that firms should design and develop contents that are fun, exciting, and resonates with customers and customize content to customers’ interests. Also, firms should incentivize customers to share their brand experiences on their platforms.","PeriodicalId":188017,"journal":{"name":"Management & Marketing","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134024035","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
IS THE PERFORMANCE MANAGEMENT SYSTEM OF READYMADE GARMENTS FACTORIES EFFECTIVE IN ACHIEVING THE PROJECTED OUTCOME, STRATEGIC ALIGNMENT AND OPERATIONAL EFFICIENCY? A STUDY ON BANGLADESH 成衣工厂的绩效管理系统是否有效地达到预期的结果、战略一致性和运作效率?关于孟加拉国的研究
Pub Date : 2022-11-30 DOI: 10.52846/mnmk.20.2.02
Kazi Nazmul Huda
Performance management of employees is a significant function of modern human resource management practices. This paper tried to measure the effectiveness of the performance management system (PMS) of some selected Readymade Garment (RMG) factories with the aim to develop a tailored PMS for the management employees. Opinions of 266 employees were considered in this study and one-sample "t-test” was used to test twenty-four hypotheses developed through an extensive literature review. The study found efficiency of the RMGs in attaining the projected outcome of PMS. This paper is one of the pioneers in regards to RMG sector of Bangladesh and the research outcome of which will contribute to enriching the existing body of knowledge of employee performance management in this sector.
员工绩效管理是现代人力资源管理实践的一项重要功能。本文试图对一些成衣工厂的绩效管理体系(PMS)的有效性进行测量,目的是为管理人员制定一套量身定制的PMS。本研究考虑了266名员工的意见,并使用单样本“t检验”来检验通过广泛的文献综述提出的24个假设。研究发现RMGs在达到经前症候群预期结果方面的效率。本文是关于孟加拉国RMG部门的先驱之一,其研究成果将有助于丰富该部门现有的员工绩效管理知识体系。
{"title":"IS THE PERFORMANCE MANAGEMENT SYSTEM OF READYMADE GARMENTS FACTORIES EFFECTIVE IN ACHIEVING THE PROJECTED OUTCOME, STRATEGIC ALIGNMENT AND OPERATIONAL EFFICIENCY? A STUDY ON BANGLADESH","authors":"Kazi Nazmul Huda","doi":"10.52846/mnmk.20.2.02","DOIUrl":"https://doi.org/10.52846/mnmk.20.2.02","url":null,"abstract":"Performance management of employees is a significant function of modern human resource management practices. This paper tried to measure the effectiveness of the performance management system (PMS) of some selected Readymade Garment (RMG) factories with the aim to develop a tailored PMS for the management employees. Opinions of 266 employees were considered in this study and one-sample \"t-test” was used to test twenty-four hypotheses developed through an extensive literature review. The study found efficiency of the RMGs in attaining the projected outcome of PMS. This paper is one of the pioneers in regards to RMG sector of Bangladesh and the research outcome of which will contribute to enriching the existing body of knowledge of employee performance management in this sector.","PeriodicalId":188017,"journal":{"name":"Management & Marketing","volume":"71 3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128672346","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ENTREPRENEURSHIP IN THE DIGITAL AGE 数字时代的创业精神
Pub Date : 2022-11-30 DOI: 10.52846/mnmk.20.2.08
Daniela-Rodica Popescu, Adina Dinu, Sorina Gîrboveanu
Most people consider entrepreneurship to be an innate quality that few people have. In fact, it can be developed through education and training. It is the sum of environmental, personal and social factors. Experts in business and economics believe that the success of entrepreneurs depends largely on their education and the field in which they choose to do business. Therefore, if you feel that you have the necessary skills to start a business, entrepreneurship education will be a very important tool. Romania is facing an accelerated digitization process, with direct effects on traditional retail, which will increasingly migrate to online commerce.
大多数人认为企业家精神是一种天生的品质,很少有人拥有。事实上,它可以通过教育和培训来发展。它是环境、个人和社会因素的总和。商业和经济专家认为,企业家的成功在很大程度上取决于他们所受的教育和他们选择做生意的领域。因此,如果你觉得自己具备了创业的必备技能,创业教育将是一个非常重要的工具。罗马尼亚正面临着加速的数字化进程,对传统零售业产生直接影响,传统零售业将越来越多地转向在线商务。
{"title":"ENTREPRENEURSHIP IN THE DIGITAL AGE","authors":"Daniela-Rodica Popescu, Adina Dinu, Sorina Gîrboveanu","doi":"10.52846/mnmk.20.2.08","DOIUrl":"https://doi.org/10.52846/mnmk.20.2.08","url":null,"abstract":"Most people consider entrepreneurship to be an innate quality that few people have. In fact, it can be developed through education and training. It is the sum of environmental, personal and social factors. Experts in business and economics believe that the success of entrepreneurs depends largely on their education and the field in which they choose to do business. Therefore, if you feel that you have the necessary skills to start a business, entrepreneurship education will be a very important tool. Romania is facing an accelerated digitization process, with direct effects on traditional retail, which will increasingly migrate to online commerce.","PeriodicalId":188017,"journal":{"name":"Management & Marketing","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125747939","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
STAKEHOLDERS’ PERCEPTION OF THE IMPORTANCE OF DIGITALIZATION IN HEALTHCARE ORGANIZATIONS 利益相关者对医疗保健组织中数字化重要性的看法
Pub Date : 2022-11-30 DOI: 10.52846/mnmk.20.2.12
Larisa Grigorie (Patru)
The study aims to identify whether healthcare organizations agree regarding using medical devices involving artificial intelligence and digital technology. Using quantitative research, we collected 123 valid questionnaires from many stakeholders of healthcare organizations (i.e., patients, doctors, nurses, and managers). The results prove that the digitalization process adds value to the decision-making process. Furthermore, the stakeholders perceive digitization as a process that directly contributes to the improvement of the management of healthcare organizations.
该研究旨在确定医疗机构是否同意使用涉及人工智能和数字技术的医疗设备。通过定量研究,我们从医疗保健组织的许多利益相关者(即患者、医生、护士和管理人员)中收集了123份有效问卷。结果证明,数字化过程为决策过程增加了价值。此外,利益相关者认为数字化是一个直接有助于改善医疗保健组织管理的过程。
{"title":"STAKEHOLDERS’ PERCEPTION OF THE IMPORTANCE OF DIGITALIZATION IN HEALTHCARE ORGANIZATIONS","authors":"Larisa Grigorie (Patru)","doi":"10.52846/mnmk.20.2.12","DOIUrl":"https://doi.org/10.52846/mnmk.20.2.12","url":null,"abstract":"The study aims to identify whether healthcare organizations agree regarding using medical devices involving artificial intelligence and digital technology. Using quantitative research, we collected 123 valid questionnaires from many stakeholders of healthcare organizations (i.e., patients, doctors, nurses, and managers). The results prove that the digitalization process adds value to the decision-making process. Furthermore, the stakeholders perceive digitization as a process that directly contributes to the improvement of the management of healthcare organizations.","PeriodicalId":188017,"journal":{"name":"Management & Marketing","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121793691","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
MEASURING TECHNOLOGICAL CAPABILITY AND BUSINESS PERFORMANCE POST-COVID ERA: EVIDENCE FROM SMALL AND MEDIUM-SIZED ENTERPRISES(SMEs) IN NIGERIA 衡量后疫情时代的技术能力和业务绩效:来自尼日利亚中小企业的证据
Pub Date : 2022-11-30 DOI: 10.52846/mnmk.20.2.09
T. Olubiyi
The coronavirus pandemic has resulted in a significant shock to businesses, with negative implications on present production capacity. Simultaneously, technology is being increasingly recommended as a significant means of minimising economic losses caused by the pandemic. Survival and lack of performance of small and medium-sized businesses continue to generate public discourse, intellectual interest, and attention. Though relationship between technological capabilities and business performance is more intricate than is often assumed. Inadequate technological capability is one of the primary factors contributing to business situation. Therefore, relationship between technological capability (TC) and business performance was examined amongst selected small and medium-sized businesses in Lagos State. This study used a survey research methodology with a sample size of 742 owner-managers of chosen SMEs in Lagos State. A questionnaire that was adopted and validated for the study was used to collect data. The questionnaire questions' Cronbach's alpha coefficients range from 0.77 to 0.88. The response rate to the survey was 94.5 percent. Using descriptive and inferential statistics, the acquired data was analysed (Pearson product moment correlation and regression analysis). The examination of the data demonstrated a significant association between technological capacity and small company performance (= 0.090, t = 3.029, F= 245.45 p.05). The conclusion of this research is that technical aptitude is a resource that enhances the performance of small businesses, with theoretical and practical consequences for businesses. It is recommended that the managers of small and medium-sized enterprises (SMEs) in Lagos State use their technology capability as a business resource, since this could help them generate new ideas or enhance existing goods.
冠状病毒大流行对企业造成了重大冲击,对现有产能产生了负面影响。同时,越来越多的人建议将技术作为尽量减少大流行造成的经济损失的重要手段。中小企业的生存和缺乏业绩继续产生公共话语,知识分子的兴趣和关注。尽管技术能力和业务绩效之间的关系比通常认为的要复杂得多。技术能力不足是造成经营状况的主要因素之一。因此,技术能力(TC)和业务绩效之间的关系,在拉各斯州选定的中小企业进行了检查。本研究采用调查研究方法,样本量为拉各斯州选定中小企业的742名业主经理。本研究采用并验证了一份问卷来收集数据。问卷问题的Cronbach's alpha系数范围为0.77 ~ 0.88。调查的回复率为94.5%。使用描述性和推断性统计,对获得的数据进行分析(Pearson积差相关和回归分析)。对数据的检验表明,技术能力与小公司绩效之间存在显著关联(= 0.090,t = 3.029, F= 245.45 p.05)。本研究的结论是,技术能力是提高小企业绩效的一种资源,对企业具有理论和实践意义。建议拉各斯州中小型企业(SMEs)的管理人员利用其技术能力作为商业资源,因为这可以帮助他们产生新的想法或增强现有产品。
{"title":"MEASURING TECHNOLOGICAL CAPABILITY AND BUSINESS PERFORMANCE POST-COVID ERA: EVIDENCE FROM SMALL AND MEDIUM-SIZED ENTERPRISES(SMEs) IN NIGERIA","authors":"T. Olubiyi","doi":"10.52846/mnmk.20.2.09","DOIUrl":"https://doi.org/10.52846/mnmk.20.2.09","url":null,"abstract":"The coronavirus pandemic has resulted in a significant shock to businesses, with negative implications on present production capacity. Simultaneously, technology is being increasingly recommended as a significant means of minimising economic losses caused by the pandemic. Survival and lack of performance of small and medium-sized businesses continue to generate public discourse, intellectual interest, and attention. Though relationship between technological capabilities and business performance is more intricate than is often assumed. Inadequate technological capability is one of the primary factors contributing to business situation. Therefore, relationship between technological capability (TC) and business performance was examined amongst selected small and medium-sized businesses in Lagos State. This study used a survey research methodology with a sample size of 742 owner-managers of chosen SMEs in Lagos State. A questionnaire that was adopted and validated for the study was used to collect data. The questionnaire questions' Cronbach's alpha coefficients range from 0.77 to 0.88. The response rate to the survey was 94.5 percent. Using descriptive and inferential statistics, the acquired data was analysed (Pearson product moment correlation and regression analysis). The examination of the data demonstrated a significant association between technological capacity and small company performance (= 0.090, t = 3.029, F= 245.45 p.05). The conclusion of this research is that technical aptitude is a resource that enhances the performance of small businesses, with theoretical and practical consequences for businesses. It is recommended that the managers of small and medium-sized enterprises (SMEs) in Lagos State use their technology capability as a business resource, since this could help them generate new ideas or enhance existing goods.","PeriodicalId":188017,"journal":{"name":"Management & Marketing","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131489480","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
STUDY ON THE AWARD OF SERVICE CONTRACTS USING THE FRAMEWORK AGREEMENT 基于框架协议的服务合同授予研究
Pub Date : 2022-11-30 DOI: 10.52846/mnmk.20.2.06
Gabriel Brinaru
For the award of a public procurement contract for the purchase of a product, work or service, the contracting authority must follow a sequence of stages, which represents a public procurement process. As a stage of the public procurement process, planning represents the set of activities carried out in public institutions that determine their main objectives, how they are achieved and what resources will be used during the process. Planning the procurement process is crucial. Failure to implement it correctly leads to errors and problems during the process of awarding and implementing the contract. The general objective of the work is to identify and solve the problems that arise during the planning process of public procurement in Romania, by identifying and anticipating directions that lead to the improvement of the entire public procurement system.
为了授予购买产品、工作或服务的公共采购合同,合同当局必须遵循一系列阶段,这代表了一个公共采购过程。作为公共采购过程的一个阶段,规划是公共机构开展的一系列活动,这些活动决定了公共机构的主要目标、如何实现这些目标以及在这一过程中将使用哪些资源。规划采购过程至关重要。如果不能正确执行,就会导致在合同授予和执行过程中出现错误和问题。这项工作的总目标是查明和解决在罗马尼亚公共采购规划过程中出现的问题,办法是查明和预测导致改进整个公共采购制度的方向。
{"title":"STUDY ON THE AWARD OF SERVICE CONTRACTS USING THE FRAMEWORK AGREEMENT","authors":"Gabriel Brinaru","doi":"10.52846/mnmk.20.2.06","DOIUrl":"https://doi.org/10.52846/mnmk.20.2.06","url":null,"abstract":"For the award of a public procurement contract for the purchase of a product, work or service, the contracting authority must follow a sequence of stages, which represents a public procurement process. As a stage of the public procurement process, planning represents the set of activities carried out in public institutions that determine their main objectives, how they are achieved and what resources will be used during the process. Planning the procurement process is crucial. Failure to implement it correctly leads to errors and problems during the process of awarding and implementing the contract. The general objective of the work is to identify and solve the problems that arise during the planning process of public procurement in Romania, by identifying and anticipating directions that lead to the improvement of the entire public procurement system.","PeriodicalId":188017,"journal":{"name":"Management & Marketing","volume":"494 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121294851","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
期刊
Management & Marketing
全部 Acc. Chem. Res. ACS Applied Bio Materials ACS Appl. Electron. Mater. ACS Appl. Energy Mater. ACS Appl. Mater. Interfaces ACS Appl. Nano Mater. ACS Appl. Polym. Mater. ACS BIOMATER-SCI ENG ACS Catal. ACS Cent. Sci. ACS Chem. Biol. ACS Chemical Health & Safety ACS Chem. Neurosci. ACS Comb. Sci. ACS Earth Space Chem. ACS Energy Lett. ACS Infect. Dis. ACS Macro Lett. ACS Mater. Lett. ACS Med. Chem. Lett. ACS Nano ACS Omega ACS Photonics ACS Sens. ACS Sustainable Chem. Eng. ACS Synth. Biol. Anal. Chem. BIOCHEMISTRY-US Bioconjugate Chem. BIOMACROMOLECULES Chem. Res. Toxicol. Chem. Rev. Chem. Mater. CRYST GROWTH DES ENERG FUEL Environ. Sci. Technol. Environ. Sci. Technol. Lett. Eur. J. Inorg. Chem. IND ENG CHEM RES Inorg. Chem. J. Agric. Food. Chem. J. Chem. Eng. Data J. Chem. Educ. J. Chem. Inf. Model. J. Chem. Theory Comput. J. Med. Chem. J. Nat. Prod. J PROTEOME RES J. Am. Chem. Soc. LANGMUIR MACROMOLECULES Mol. Pharmaceutics Nano Lett. Org. Lett. ORG PROCESS RES DEV ORGANOMETALLICS J. Org. Chem. J. Phys. Chem. J. Phys. Chem. A J. Phys. Chem. B J. Phys. Chem. C J. Phys. Chem. Lett. Analyst Anal. Methods Biomater. Sci. Catal. Sci. Technol. Chem. Commun. Chem. Soc. Rev. CHEM EDUC RES PRACT CRYSTENGCOMM Dalton Trans. Energy Environ. Sci. ENVIRON SCI-NANO ENVIRON SCI-PROC IMP ENVIRON SCI-WAT RES Faraday Discuss. Food Funct. Green Chem. Inorg. Chem. Front. Integr. Biol. J. Anal. At. Spectrom. J. Mater. Chem. A J. Mater. Chem. B J. Mater. Chem. C Lab Chip Mater. Chem. Front. Mater. Horiz. MEDCHEMCOMM Metallomics Mol. Biosyst. Mol. Syst. Des. Eng. Nanoscale Nanoscale Horiz. Nat. Prod. Rep. New J. Chem. Org. Biomol. Chem. Org. Chem. Front. PHOTOCH PHOTOBIO SCI PCCP Polym. Chem.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1