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Three-keys digital media in strengthening brand awareness at The Vibes Night Club, France 三个关键的数字媒体加强品牌知名度在Vibes夜总会,法国
Pub Date : 2023-06-05 DOI: 10.31940/ijogtra.v5i1.16-26
Putu Rian, Arde Surya, Alain Fournier, I. Sutama, Muhamad Nova
In order to reach and influence potential online customers, there was often an overlap among paid media, owned media, and earned media at The Vibes Nightclub, France. Solving this problem required the integration of campaigns, resources, and infrastructure, which could develop online products, services, and brand awareness. The methodology used in this study is qualitative, using the descriptive approach with display and verification technique analyses at The Vibes Nightclub. The results showed that paid media is done through activities such as Search Engine Marketing (SEM). Further, owned media focus on Facebook, Instagram, and Google pages owned by the club, like Search Engine Optimization (SEO). Earned media includes word of mouth on social media, live, and conversations. Their activities had a significant effect on strengthening brand awareness. In this regard, consistency and optimism in digital marketing activities need to be maintained because these things can improve and maintain existence and sustainability. Furthermore, using more digital platforms and analytics digital should be improved for the targeted results and sustainability of the business.
为了接触和影响潜在的在线客户,在法国的The Vibes夜总会,付费媒体、自有媒体和免费媒体之间经常存在重叠。解决这个问题需要整合活动、资源和基础设施,从而开发在线产品、服务和品牌知名度。在本研究中使用的方法是定性的,使用描述性的方法与显示和验证技术分析在Vibes夜总会。结果表明,付费媒体是通过搜索引擎营销(SEM)等活动完成的。此外,自有媒体专注于Facebook, Instagram和俱乐部拥有的谷歌页面,如搜索引擎优化(SEO)。赢得的媒体包括社交媒体上的口口相传、直播和对话。他们的活动对加强品牌知名度有显著的效果。在这方面,数字营销活动中的一致性和乐观主义需要保持,因为这些东西可以改善和保持存在和可持续性。此外,应该使用更多的数字平台和数字分析来提高目标结果和业务的可持续性。
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引用次数: 0
Green human resources management application to enhance environmental performance in Hotel Le Morgane, France 绿色人力资源管理应用于提高法国莫甘纳酒店的环境绩效
Pub Date : 2023-06-05 DOI: 10.31940/ijogtra.v5i1.1-15
Ni Made, Arisani Dewi, S. Pickel-Chevalier, N. Triyuni, Gede Mudana
This study aimed to determine the application of green human resource management at Hotel Le Morgane, France, and to analyze the hotel's environmental performance through the application of green human resource management. The method used is descriptive statistics by distributing questionnaires to 42 employees. Data collection methods used in this study were observation, a document study, a literature study, interviews, and questionnaires. The results of study indicate that green human resources application at Hotel Le Morgane starts with Green Recruitment and Selection, Green Training and Development, Green Performance Assessment, and Green Reward and Compensation. The hotel needs to pay attention to environmental performance indicators in practices carried out by human resources.
本研究旨在确定绿色人力资源管理在法国Le Morgane酒店的应用,并通过绿色人力资源管理的应用来分析酒店的环境绩效。采用描述性统计方法,对42名员工进行问卷调查。本研究的资料收集方法为观察法、文献法、文献法、访谈法和问卷法。研究结果表明,绿色人力资源在摩根酒店的应用从绿色招聘与选择、绿色培训与发展、绿色绩效考核和绿色奖励与补偿四个方面入手。酒店在人力资源开展的实践中需要关注环境绩效指标。
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引用次数: 0
Green tourism practices through Odesa social media storytelling method 通过敖德萨社会媒体讲故事的方法实践绿色旅游
Pub Date : 2023-06-05 DOI: 10.31940/ijogtra.v5i1.27-44
Fitra Ananta Sujawoto, T. Kartasudjana, Kumiko Shishido, N. Sarja
This study aimed to describe how Odesa Indonesia, Bandung, effectively uses the storytelling communication method to introduce its programs on social media. A qualitative method presents a description of the storytelling communication method carried out by Odesa Indonesia in its green tourism practice. In contrast, the data collection and analysis process uses the content analysis method. Odesa Indonesia has practiced four elements of the storytelling communication method: identifiable character, authentic emotion, significant moments, and specific details. Apart from these four elements, in the variety of social media content, there are also three round structures of the storytelling communication method: the normal phase, the explosion phase, and the new normal phase. The writers arranged these three phases in narrative relationships that are in line with the framework of the green tourism concept, namely ecology, sanitation, literacy, and solidarity. Based on the findings of this study, the use of storytelling communication methods is not only limited to being a mere promotional differentiator but, at the same time, can be the most effective way to convey the dimensions of green tourism, not only at the level of the program but also to convey the transformation process that will and has been carried out through the practice of green tourism.
本研究旨在描述印度尼西亚万隆敖德萨如何有效地使用讲故事的传播方法在社交媒体上介绍其节目。用定性的方法描述了印度尼西亚敖德萨在绿色旅游实践中所采用的讲故事的传播方法。而数据的收集和分析过程则采用内容分析法。Odesa Indonesia实践了讲故事沟通方法的四个要素:可识别的人物,真实的情感,重要的时刻和具体的细节。除了这四个要素之外,在社交媒体内容的多样性中,讲故事传播方式也存在着三个圆结构:常态阶段、爆发阶段和新常态阶段。作者以符合绿色旅游概念框架的叙事关系来安排这三个阶段,即生态、卫生、识字、团结。根据本研究的发现,使用讲故事的传播方法不仅限于作为一种单纯的促销差异化,同时,它可以是传达绿色旅游维度的最有效方式,不仅在项目层面,而且在绿色旅游实践中传达将会和已经进行的转变过程。
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引用次数: 0
Sasi local wisdom as a cultural capital for sustainable tourism development in Raja Ampat Regency, West Papua 西巴布亚省拉贾安帕县作为可持续旅游发展文化之都的萨西当地智慧
Pub Date : 2023-06-05 DOI: 10.31940/ijogtra.v5i1.52-59
George Mentansan, M. Nauw, Rina Awom, Musa Ayorbaba, J. Lumi, D. Reeve
This research aimed to describe the development of tourism in Raja Ampat, West Papua, Indonesia, which has entered its 19th year, which is developing and still exists with the support of local wisdom of coastal and island communities called sasi. This research was conducted by applying ethnographic methods and triangulation of field data to gather data on local wisdom of indigenous peoples in Raja Ampat. Results of the research showed that sasi as a form of practice for protecting and conserving marine natural resources has traditionally been carried out for generations in Raja Ampat, and has various local terms such as kalad/bu, kabus, and samson. Sasi local wisdom as the community's cultural capital has become the basis and strategic issue related to protecting the marine and coastal natural resources in supporting and maintaining.
本研究旨在描述印度尼西亚西巴布亚省拉贾安帕的旅游业发展,该旅游业已进入第19个年头,在沿海和岛屿社区称为sasi的当地智慧的支持下,该旅游业正在发展并仍然存在。本研究采用民族志方法和实地数据三角测量法,收集拉贾安帕土著人民的地方智慧数据。研究结果表明,作为保护和保存海洋自然资源的一种实践形式,sasi传统上在Raja Ampat代代相传,并有各种当地术语,如kalad/bu, kabus和samson。作为社区文化资本的萨斯地方智慧,已成为海洋和沿海自然资源保护相关的基础和战略问题的支撑和维护。
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引用次数: 0
The effect of green products on sustainable tourism through green marketing in natural tourism destinations in Garut, West Java 通过西爪哇加鲁特自然旅游目的地的绿色营销研究绿色产品对可持续旅游的影响
Pub Date : 2023-06-05 DOI: 10.31940/ijogtra.v5i1.45-51
H. Yudawisastra, Jajang Burhanudin, A. D. Samoedra, M. Voda
This research aimed to see the influence of green products on sustainable tourism through green marketing in Garut, West Java, Indonesia. Garut has many tourist destinations, both natural and artificial. Awareness of environmental issues has created new markets that produce environmentally friendly products and services. The method of analysis using multivariate data analysis includes factor analysis with SEM-PLS covariance. The results showed that green products affect sustainable tourism through green marketing as an intervening variable. More awareness is needed for marketing ecosystems with minimal environmental impacts. This research was conducted during the Covid-19 pandemic. The results represent the condition of tourist destinations in Garut affected by the pandemic.
本研究旨在了解绿色产品对可持续旅游的影响,通过绿色营销在加鲁特,西爪哇,印度尼西亚。加鲁特有许多自然和人工的旅游目的地。对环境问题的认识创造了新的市场,提供环境友好型产品和服务。多变量数据分析的分析方法包括SEM-PLS协方差的因子分析。结果表明,绿色产品通过绿色营销作为中介变量对可持续旅游产生影响。更多的意识需要与最小的环境影响营销生态系统。这项研究是在Covid-19大流行期间进行的。这些结果代表了加鲁特受疫情影响的旅游目的地的情况。
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引用次数: 0
Conformity assessment analysis of self-declare ecolabel criteria for Indonesia’s tourism villages development in Cikolelet, Banten Province 印尼万丹省Cikolelet旅游村发展自我申报生态标签标准符合性评估分析
Pub Date : 2023-06-05 DOI: 10.31940/ijogtra.v5i1.60-80
Andi Dewi Sartika Syamsul, I. Lestari, Sukma Arini, Dissa Natria, T. Iswanto, B. Utomo
This study aimed to observe the potential of conformity ecolabel self-declaration claims in Cikolelet Tourism Village, Banten Province, Indonesia. The village has an alternative tourism highland nature, unique culture, creative industry, and environmental conservation. Local people and tourism activities impacted the quality of the village, especially waste management. The literature review and field observation were applied to assess the Self Declare Ecolabel Criteria for waste management in Cikolelet using applicable standards and regulations in Indonesia. The scope of waste management applied to the tourism village includes compostable, recyclable, reusable, and waste reduction. According to the result of assessment and observations, generally, Cikolelet Tourism Village has made environmental management efforts. However, some lack of waste management in terms of waste reduction and handling, including sorting, transportation, processing, and final disposal, requires some improvements to comply with environmentally friendly criteria. A strong commitment is required to actualize the scope of the ecolabel self-declaration.
本研究旨在观察印尼万丹省Cikolelet旅游村的符合性生态标签自我声明声明的潜力。该村具有高原另类的旅游自然、独特的文化、创意产业和环境保护。当地居民和旅游活动影响了村庄的质量,特别是废物管理。采用文献综述和实地观察的方法,利用印度尼西亚适用的标准和法规对Cikolelet废物管理的自我声明生态标签标准进行了评估。应用于旅游村的废物管理范围包括可堆肥、可回收、可重复使用和减少废物。根据评价和观察的结果,总的来说,Cikolelet旅游村在环境管理方面做了一些努力。然而,在废物减少和处理方面,包括分类、运输、加工和最终处置方面,有些废物管理缺乏,需要进行一些改进,以符合环保标准。实现生态标签自我声明的范围需要强有力的承诺。
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引用次数: 0
Implementation of eco-friendly behavior by front office employees to support green hotel at The Ritz-Carlton Bali 前台员工实施环保行为,支持巴厘岛丽思卡尔顿酒店的绿色酒店
Pub Date : 2022-12-28 DOI: 10.31940/ijogtra.v4i2.68-85
Kadek Isa Engelita Dewi, Ni Ketut Bagiastuti, I. Sutama, N. Sarja
This study aimed to find out the implementation of Eco-friendly behavior by front office employees to support the Green hotel at The Ritz-Carlton Bali, Indonesia, and the influence of the implementation. The data collection method used was by conducting field observations, distributing questionnaires with saturated samples to 40 employees in the front office department as respondents and interviews with the Assistance front office Manager of The Ritz-Carlton Bali. The data analysis techniques used are descriptive statistical and simple linear regression analysis techniques to answer the problem formulation in this study. All the tests was carried out with measurements using IBM SPSS Statistics 26 for windows application. The results of the analysis show that the implementation of Eco-friendly behavior by front office employees as a whole is already within very high criteria. There are 2 implementations that still on high criteria and are still not very optimal, namely prioritizing using stairs over elevators and disposing of garbage according to their type. The implementation of Eco-friendly behavior has a positively strong relationship and has a significant effect on the green hotel.
本研究旨在了解印尼巴厘岛丽思卡尔顿酒店前台员工为支持绿色酒店而实施的环保行为,以及实施的影响。数据收集的方法是实地观察,向40名前厅部员工发放饱和样本的问卷作为调查对象,并与巴厘岛丽思卡尔顿酒店前厅部助理经理进行访谈。使用的数据分析技术是描述性统计和简单的线性回归分析技术来回答本研究中的问题表述。所有测试均使用IBM SPSS Statistics 26 for windows应用进行测量。分析结果表明,前台员工的环保行为总体上已经达到了很高的标准。有两种实现仍然是高标准的,但仍然不是很理想,即优先使用楼梯而不是电梯,以及根据垃圾的类型处理垃圾。环保行为的实施与绿色酒店之间存在着正强的关系,对绿色酒店有显著的影响。
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引用次数: 0
Green practices to implement green hotel concept at Grand Hotel des Alpes, France 绿色实践:在法国阿尔卑斯大饭店实施绿色酒店理念
Pub Date : 2022-12-28 DOI: 10.31940/ijogtra.v4i2.86-98
I. K. P. Arsenal, N. Astuti, I. R. Aryana, Raden Roro Rieta Anggraheni
This research aimed to analyze the implementation the implementation of Green practices and Green hotel concept in Grand Hotel des Alpes, France. It is a descriptive statistic research where questionnaires were distributef to 14 employees in the hotel. The data were collected through observation, document study, literature review, and questionnaires. The result of the study implies that there are aspects that are implemented very appropriately, namely aspects of land use, aspects of energy efficiency, aspects of environmental management, and aspects of operational management. The aspects that are implemented accordingly are aspects of water conservation, aspects of the use of space materials, and aspects of Environmentally Friendly Hotel Operations. The Green practices has been applied appropriately to support the Green hotel concept implementation at Grand Hotel des Alpes, Chamonix, France. Grand Hotel des Alpes has implemented Green practices and Green hotel in line with the Green Hotel Association concept.
本研究旨在分析绿色实践和绿色酒店理念在法国阿尔卑斯大酒店的实施情况。这是一个描述性的统计研究,其中调查问卷分发给14名员工在酒店。采用观察法、文献法、文献法和问卷法收集资料。这项研究的结果表明,有些方面执行得非常适当,即土地利用方面、能源效率方面、环境管理方面和业务管理方面。相应实施的方面包括节约用水方面、空间材料使用方面和环境友好型酒店运营方面。绿色实践已被适当地应用于支持绿色酒店概念的实施,法国夏蒙尼阿尔卑斯大酒店。阿尔卑斯大酒店按照绿色酒店协会的理念实施了绿色实践和绿色酒店。
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引用次数: 0
Pura Luhur Tamba Waras: aspects of sustainable tourism and spiritual tourism Pura Luhur Tamba Waras:可持续旅游和精神旅游的各个方面
Pub Date : 2022-12-28 DOI: 10.31940/ijogtra.v4i2.108-114
I. M. R. M. K. Putra, I. G. Mudana, I. Oka, Muhamad Nova
This research aims to analyze the implementation of sustainable tourism in spiritual tourism at Pura Luhur Tamba Waras in Desa Sangketan, Tabanan Regency, Bali, Indonesia. This research uses qualitative analysis techniques. The data source used is secondary data and is accessed through company documents, journals, books, articles, and websites. The results show that sustainable tourism in spiritual tourism at Pura Luhur Tamba Waras are the application of basic concepts in sustainable tourism, namely the social concept of cooperation. The economic concept has also been implemented very well, namely the surrounding community can sell spiritual facilities and infrastructure in the temple area, but the implementation of the environmental concept is not good because the waste that is used for spiritual tourism is not well managed. Pura Luhur Tamba Waras has implemented three basic concepts of sustainable tourism, namely social, economic and environmental but the concept of the environment has not been maximally implemented.
本研究旨在分析印尼巴厘岛塔巴南县Desa Sangketan的Pura Luhur Tamba Waras在精神旅游中的可持续旅游实施情况。本研究采用定性分析技术。使用的数据源是辅助数据,可以通过公司文档、期刊、书籍、文章和网站访问。结果表明,可持续旅游在普拉卢胡尔坦巴瓦拉斯精神旅游中的应用是可持续旅游的基本概念,即社会合作概念。经济概念也执行得很好,即周边社区可以出售寺庙区域的精神设施和基础设施,但环境概念执行得不好,因为用于精神旅游的废物没有得到很好的管理。Pura Luhur Tamba Waras实施了可持续旅游的三个基本概念,即社会,经济和环境,但环境概念尚未得到最大程度的实施。
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引用次数: 0
Human resource development for rural tourism: a green tourism approach 乡村旅游人力资源开发:绿色旅游途径
Pub Date : 2022-12-28 DOI: 10.31940/ijogtra.v4i2.50-57
N. Ernawati, I. W. Arjana, Niki Puspita, M. Voda, Samrat Hazra
This study aimed to analyze the current human resource (HR) condition in more established tourist villages in Bali, Indonesia, as well as developing a human resource development model that could assist the villages in developing HR for tourism. The research is a qualitative study using 2 sample groups the Community-based Tourism (CBT) management in 5 developed CBT villages in Bali, and the Academics who conducted community services in the villages. The results show that the human resources available are in various stages depend on the phase and the maturity of the CBT village. The 7 training modes suggested in the model could be carried out as a standalone or combined training methods as required that could be carried out by some parties. For a maximum result, these parties that assist villages should work in synergy to contribute in developing rural tourism. The green HR requirement revolves around understanding and practicing ‘green’ in daily life as well as at workplace and profession aiming for achieving the ultimate goal of making the Earth as a safe living place for many generations to come. It is expected that the results of the study could assist villages in developing rural tourism and be used as a reference for personals and officials conducting community service in villages.
本研究旨在分析印尼巴厘岛较成熟旅游村的人力资源现状,并建立一个人力资源开发模型,以协助村庄开发旅游人力资源。本研究采用2个样本组,分别对巴厘岛5个社区社区旅游发达村落的社区社区旅游(CBT)管理和在村落开展社区服务的学者进行定性研究。结果表明,根据CBT村的发展阶段和成熟程度,可获得的人力资源处于不同的阶段。模型中建议的7种培训模式,可以根据需要单独进行,也可以由部分当事人进行组合培训。为了取得最大的成果,这些协助村庄的各方应协同努力,为发展乡村旅游作出贡献。绿色人力资源的要求围绕着在日常生活、工作场所和职业中理解和实践“绿色”,旨在实现使地球成为子孙后代安全居住的最终目标。预期研究结果可协助乡村发展乡村旅游,并可作为个人及官员在乡村开展社区服务的参考。
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引用次数: 1
期刊
International Journal of Green Tourism Research and Applications
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