This commentary highlights the aggressive advertising strategies being used to market oral nicotine pouches, including through online media, motorsport sponsorships, and out-of-home adverts. We underscore the need for balanced policy measures that maintain access to reduced harm alternatives for existing tobacco and nicotine users while minimizing exposure to youth and nonusers.
{"title":"Sports, Gigs, and TikToks: Multichannel Advertising of Oral Nicotine Pouches.","authors":"Tianze Sun, Harry Tattan-Birch","doi":"10.1093/ntr/ntae188","DOIUrl":"10.1093/ntr/ntae188","url":null,"abstract":"<p><p>This commentary highlights the aggressive advertising strategies being used to market oral nicotine pouches, including through online media, motorsport sponsorships, and out-of-home adverts. We underscore the need for balanced policy measures that maintain access to reduced harm alternatives for existing tobacco and nicotine users while minimizing exposure to youth and nonusers.</p>","PeriodicalId":19241,"journal":{"name":"Nicotine & Tobacco Research","volume":" ","pages":"304-308"},"PeriodicalIF":3.0,"publicationDate":"2026-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC12824941/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142081102","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Deniz Bagdas, Jennifer Sedaille, Mariam Khan, Nnedinma Okpala, Nii A Addy
Introduction: Oral nicotine products (ONPs) are emerging as a new nicotine delivery method, with varied types and flavors such as sweeteners and cinnamon. This study evaluates how sucrose, saccharin, and cinnamaldehyde influence nicotine preference, shedding light on the potential appeal of ONPs and how they may impact on harm reduction.
Methods: For oral choice behavior studies, we utilized a four-bottle choice (BC) test in male and female adult Sprague-Dawley rats. We first examined most common sucrose (1%) and saccharin (0.32%) concentrations as sweet solutions, and quinine (0.01%) as a bitter solution, to determine 4BC sensitivity and ability to distinguish between sweet and bitter tastes. We then performed dose-response analyses with sucrose (0.01%, 0.1%, and 1%), saccharin (0.032%, 0.1%, and 0.32%), and cinnamaldehyde (0.0005%, 0.005%, and 0.05%), in comparison to water in 4BC. Lastly, we tested nicotine (10 µg/mL) choice behaviors in the presence of sweeteners and/or cinnamaldehyde.
Results: Female and male rats significantly preferred sucrose (1%) and saccharin (0.1% and 0.32%) but not cinnamaldehyde. Moreover, rats differentiated sweet and bitter solutions with the highest preference for saccharin. Sucrose increased nicotine preference in females, but cinnamaldehyde increased nicotine preference in males. Saccharin increased nicotine preference in females, but not in males. Additionally, the combination of cinnamaldehyde and saccharin increased nicotine preference in females.
Conclusions: We found differential preferences among the test solution concentrations with the highest sweetener concentrations being most preferred. Sweetness value of the nicotine solution played a major role on nicotine preference in females but not in males.
Implications: Understanding how sweeteners and flavor additives affect oral nicotine choice behavior and nicotine preference in ONPs can guide the development of targeted harm reduction strategies and regulatory policies. By identifying which additives enhance product appeal and potentially influence addiction, this research can inform the creation of safer ONP formulations. This research also supports the utility of evidence-based guidelines for ONP use.
{"title":"Effects of Sweeteners and Cinnamon Flavor on Oral Nicotine Choice Behaviors.","authors":"Deniz Bagdas, Jennifer Sedaille, Mariam Khan, Nnedinma Okpala, Nii A Addy","doi":"10.1093/ntr/ntaf037","DOIUrl":"10.1093/ntr/ntaf037","url":null,"abstract":"<p><strong>Introduction: </strong>Oral nicotine products (ONPs) are emerging as a new nicotine delivery method, with varied types and flavors such as sweeteners and cinnamon. This study evaluates how sucrose, saccharin, and cinnamaldehyde influence nicotine preference, shedding light on the potential appeal of ONPs and how they may impact on harm reduction.</p><p><strong>Methods: </strong>For oral choice behavior studies, we utilized a four-bottle choice (BC) test in male and female adult Sprague-Dawley rats. We first examined most common sucrose (1%) and saccharin (0.32%) concentrations as sweet solutions, and quinine (0.01%) as a bitter solution, to determine 4BC sensitivity and ability to distinguish between sweet and bitter tastes. We then performed dose-response analyses with sucrose (0.01%, 0.1%, and 1%), saccharin (0.032%, 0.1%, and 0.32%), and cinnamaldehyde (0.0005%, 0.005%, and 0.05%), in comparison to water in 4BC. Lastly, we tested nicotine (10 µg/mL) choice behaviors in the presence of sweeteners and/or cinnamaldehyde.</p><p><strong>Results: </strong>Female and male rats significantly preferred sucrose (1%) and saccharin (0.1% and 0.32%) but not cinnamaldehyde. Moreover, rats differentiated sweet and bitter solutions with the highest preference for saccharin. Sucrose increased nicotine preference in females, but cinnamaldehyde increased nicotine preference in males. Saccharin increased nicotine preference in females, but not in males. Additionally, the combination of cinnamaldehyde and saccharin increased nicotine preference in females.</p><p><strong>Conclusions: </strong>We found differential preferences among the test solution concentrations with the highest sweetener concentrations being most preferred. Sweetness value of the nicotine solution played a major role on nicotine preference in females but not in males.</p><p><strong>Implications: </strong>Understanding how sweeteners and flavor additives affect oral nicotine choice behavior and nicotine preference in ONPs can guide the development of targeted harm reduction strategies and regulatory policies. By identifying which additives enhance product appeal and potentially influence addiction, this research can inform the creation of safer ONP formulations. This research also supports the utility of evidence-based guidelines for ONP use.</p>","PeriodicalId":19241,"journal":{"name":"Nicotine & Tobacco Research","volume":" ","pages":"242-250"},"PeriodicalIF":3.0,"publicationDate":"2026-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC12824949/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143649712","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Natalia Peraza, Dae Hee Han, Reid C Whaley, Erin A Vogel, John R Monterosso, Maria J Gonzalez Anaya, Devaki J Patel, Nikki S Jafarzadeh, Kurt Hong, Tyler B Mason, Alayna P Tackett, Adam M Leventhal
Introduction: This study applied a novel tobacco regulatory science paradigm to characterize inter-product variation in the appeal and sensory features of emerging commercial and therapeutic oral nicotine products (ONPs) among young adults who vape e-cigarettes.
Aims and methods: Twenty-three young adults without ONP experience who use e-cigarettes completed a single-blind, single-visit remote lab study. Participants rated appeal and sensory characteristics during 5-minute standardized self-administrations of eight ONPs (four fruits and four mints) from various brands (Lucy, Rouge, Solace, Nicorette, On!, and Velo). Participants were randomized between-subjects to ONP type (pouches or gum).
Results: Gum ONPs were rated sweeter (B = 19.5, 95% Confidence Interval (CI) = 4.3, 34.7), stronger in flavor (B = 25.6, 95% CI = 12.2, 39.0), and lower in tingling sensation (B = -14.0, 95% CI = -27.8, -0.2) than pouches. Fruit-flavored ONPs were sweeter (B = 12.9, 95% CI = 6.1, 19.7) and caused less burning (B = -12.0, 95% CI = -19.5, -4.5) than mint. Product type × flavor interactions found that gum versus pouch enhanced sweetness and flavor strength more for fruit than mint, while pouch versus gum increased burning and harshness more for mint. Nicorette White Ice was most appealing, while Rogue Fruit and Nicorette Mint were less so. Appeal correlated with most types of sensory experiences (rs = -0.33-0.54), except for tingling and burning.
Conclusions: Nicotine gums may offer a more pleasant sensory experience than pouches for young adults who use e-cigarettes, with variation across brand/flavor variants.
Implications: Results indicate that gum ONPs and fruit flavors may offer greater appeal and a more pleasant sensory experience than pouch ONPs and mint flavors for young adults who use e-cigarettes and are ONP-naïve, with heterogeneity in user experience across some brand/flavor variants. This study also introduces a method for assessing the appeal and sensory features of ONPs, which can inform regulatory efforts and strategies to reduce nicotine dependence among young adults who use e-cigarettes.
导言:本研究采用一种新颖的烟草监管科学范式来描述吸食电子烟的年轻人对新兴商业和治疗性口服尼古丁产品(ONPs)的吸引力和感官特征的产品间差异:23名没有使用过口服尼古丁产品的年轻人完成了一项单盲、单次访问的远程实验室研究。参与者在 5 分钟内对不同品牌(Lucy、Rouge、Solace、Nicorette、On!受试者之间随机分配 ONP 类型(小袋或口香糖):口香糖型 ONP 的甜度(B = 19.5,95% CI = 4.3,34.7)、味道(B = 25.6,95% CI = 12.2,39.0)和刺痛感(B = -14.0,95% CI = -27.8,-0.2)均高于小袋型 ONP。与薄荷糖相比,水果味 ONP 更甜(B = 12.9,95% CI = 6.1,19.7),引起的灼烧感更小(B = -12.0,95% CI = -19.5,-4.5)。产品类型 x 口味的交互作用发现,口香糖与小袋装相比,水果味比薄荷味更能增强甜味和口味强度,而小袋装与口香糖相比,薄荷味更能增强灼烧感和刺激感。Nicorette White Ice 的吸引力最大,而 Rogue Fruit 和 Nicorette Mint 的吸引力较小。除刺痛感和灼烧感外,吸引力与大多数类型的感官体验相关(rs = -.33-.54):结论:对于使用电子烟的年轻人来说,尼古丁口香糖可能会比烟袋提供更愉悦的感官体验,但不同品牌/不同口味的尼古丁口香糖会有差异:研究结果表明,对于使用电子烟且对电子烟一无所知的年轻人来说,口香糖和水果口味的电子烟可能比小袋装的电子烟和薄荷口味的电子烟更有吸引力,能给他们带来更愉悦的感官体验,但在某些品牌/口味的变体中,用户体验存在差异。这项研究还介绍了一种评估ONP吸引力和感官特征的方法,可为监管工作和减少使用电子烟的年轻人尼古丁依赖性的策略提供参考。
{"title":"Appeal and Sensory Characteristics of Oral Nicotine Products in Young Adults Who Vape E-Cigarettes.","authors":"Natalia Peraza, Dae Hee Han, Reid C Whaley, Erin A Vogel, John R Monterosso, Maria J Gonzalez Anaya, Devaki J Patel, Nikki S Jafarzadeh, Kurt Hong, Tyler B Mason, Alayna P Tackett, Adam M Leventhal","doi":"10.1093/ntr/ntae281","DOIUrl":"10.1093/ntr/ntae281","url":null,"abstract":"<p><strong>Introduction: </strong>This study applied a novel tobacco regulatory science paradigm to characterize inter-product variation in the appeal and sensory features of emerging commercial and therapeutic oral nicotine products (ONPs) among young adults who vape e-cigarettes.</p><p><strong>Aims and methods: </strong>Twenty-three young adults without ONP experience who use e-cigarettes completed a single-blind, single-visit remote lab study. Participants rated appeal and sensory characteristics during 5-minute standardized self-administrations of eight ONPs (four fruits and four mints) from various brands (Lucy, Rouge, Solace, Nicorette, On!, and Velo). Participants were randomized between-subjects to ONP type (pouches or gum).</p><p><strong>Results: </strong>Gum ONPs were rated sweeter (B = 19.5, 95% Confidence Interval (CI) = 4.3, 34.7), stronger in flavor (B = 25.6, 95% CI = 12.2, 39.0), and lower in tingling sensation (B = -14.0, 95% CI = -27.8, -0.2) than pouches. Fruit-flavored ONPs were sweeter (B = 12.9, 95% CI = 6.1, 19.7) and caused less burning (B = -12.0, 95% CI = -19.5, -4.5) than mint. Product type × flavor interactions found that gum versus pouch enhanced sweetness and flavor strength more for fruit than mint, while pouch versus gum increased burning and harshness more for mint. Nicorette White Ice was most appealing, while Rogue Fruit and Nicorette Mint were less so. Appeal correlated with most types of sensory experiences (rs = -0.33-0.54), except for tingling and burning.</p><p><strong>Conclusions: </strong>Nicotine gums may offer a more pleasant sensory experience than pouches for young adults who use e-cigarettes, with variation across brand/flavor variants.</p><p><strong>Implications: </strong>Results indicate that gum ONPs and fruit flavors may offer greater appeal and a more pleasant sensory experience than pouch ONPs and mint flavors for young adults who use e-cigarettes and are ONP-naïve, with heterogeneity in user experience across some brand/flavor variants. This study also introduces a method for assessing the appeal and sensory features of ONPs, which can inform regulatory efforts and strategies to reduce nicotine dependence among young adults who use e-cigarettes.</p>","PeriodicalId":19241,"journal":{"name":"Nicotine & Tobacco Research","volume":" ","pages":"204-212"},"PeriodicalIF":3.0,"publicationDate":"2026-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC12824951/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142739960","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Michelle K Page, Noel J Leigh, Ashleigh C Block, Poppy H Marrano, Matthew B Travers, Juan E Adrover, Grace E Maley, Lauren A Koenig, Eman M Salem, Scott D Heldwein, Maciej L Goniewicz
Introduction: Flavored oral tobacco-free pouches (ONPs) are novel products that resemble traditional oral tobacco-containing pouches (OTPs) in design and route of administration. However, ONPs contain nicotine, various additives, and a filler material rather than tobacco leaves. Our study compares nicotine content, release, and form, along with selected flavoring content, between brands of ONPs and OTPs.
Methods: A convenience sample of flavored ONPs (n = 10 brands) and OTPs (n = 7 brands) was purchased between 2021 and 2023. Total nicotine content in the pouches, nicotine released over 1 hour, isomer ratio (R:S-nicotine), and 33 flavoring chemicals were measured using chromatography methods. Nicotine form (the proportion of nicotine in the protonated versus freebase forms) was calculated after measuring the pH.
Results: Although ONPs contained, on average, 50% less nicotine than OTPs (6.4 ± 3.5 vs. 12.3 ± 8.2 mg/pouch, p < .001), they released similar amounts of nicotine within 5 minutes (ONPs 6.5 ± 3.9 vs. OTPs 7.6 ± 3.9 mg/pouch, p = .422). The nicotine used in ONPs compared to OTPs was primarily freebase (63.4%±25.2% vs. 47.2%±34.4%, p = .223). Two ONPs contained racemic nicotine, suggesting their synthetic source. Menthol was the most frequently used flavoring chemical in both ONPs and OTPs. Triacetin was the most concentrated flavoring in ONPs (12.7 ± 12.7 mg/pouch) and methyl salicylate the most in OTPs (25.1 ± 1.8 mg/pouch).
Conclusions: ONPs have a similar nicotine release profile as OTPs but contain a high fraction of the freebase nicotine and a wide range of flavorings. The presence of freebase nicotine and flavorings in ONPs may contribute to differential abuse liability of those novel products compared to OTPs.
Implications: This is the first non-industry study to compare nicotine content, release, form, and select flavoring composition between multiple ONPs and OTPs. These findings have implications if any future modified risk claims for ONPs are considered. Although nicotine content was significantly higher in OTPs than in ONPs, the amount of nicotine released from the pouch was very similar between ONPs and OTPs. While many flavoring chemicals present in ONPs and OTPs are generally recognized as safe for oral consumption, their potential oral health risk in ONP and OTP users has not been evaluated and therefore must be monitored and assessed.
简介:风味口服无烟草袋(ONPs)是一种新颖的产品,在设计和给药途径上类似于传统的口服含烟草袋(OTPs)。然而,电子烟含有尼古丁、各种添加剂和一种填充材料,而不是烟叶。我们的研究比较了尼古丁的含量、释放和形式,以及选择的香料含量,在不同品牌的尼古丁香烟和尼古丁香烟之间。方法:选取2021 - 2023年间购买的调味ONPs (n=10个品牌)和OTPs (n=7个品牌)的方便样品。用色谱法测定烟袋中总烟碱含量、1 h内烟碱释放量、同分异构体比(R: s -尼古丁)和33种调味物质。测定ph值后计算烟碱形态(质子化烟碱与游离烟碱的比例)。结果:烟碱形态的烟碱含量平均比烟碱形态低50%(6.4±3.5 mg/袋比12.3±8.2mg/袋)。结论:烟碱形态与烟碱形态的烟碱释放谱相似,但游离烟碱含量较高,且有多种调味剂。在线电子烟中游离尼古丁和调味剂的存在可能导致这些新产品与在线电子烟相比有不同的滥用倾向。意义:这是第一个比较尼古丁含量、释放量、形式和选择多种ONPs和otp之间的调味成分的非工业研究。如果考虑未来任何修改后的onp风险索赔,这些发现具有启示意义。虽然烟碱含量明显高于烟碱,但烟碱从烟袋中释放的量在烟碱和烟碱之间非常相似。虽然通常认为口服食用的ONP和OTP中存在的许多调味化学品是安全的(GRAS),但它们对ONP和OTP使用者的潜在口腔健康风险尚未得到评估,因此必须进行监测和评估。
{"title":"Comparison of Nicotine and Selected Flavoring Contents Between Tobacco-Free and Tobacco-Containing Oral Pouches.","authors":"Michelle K Page, Noel J Leigh, Ashleigh C Block, Poppy H Marrano, Matthew B Travers, Juan E Adrover, Grace E Maley, Lauren A Koenig, Eman M Salem, Scott D Heldwein, Maciej L Goniewicz","doi":"10.1093/ntr/ntaf105","DOIUrl":"10.1093/ntr/ntaf105","url":null,"abstract":"<p><strong>Introduction: </strong>Flavored oral tobacco-free pouches (ONPs) are novel products that resemble traditional oral tobacco-containing pouches (OTPs) in design and route of administration. However, ONPs contain nicotine, various additives, and a filler material rather than tobacco leaves. Our study compares nicotine content, release, and form, along with selected flavoring content, between brands of ONPs and OTPs.</p><p><strong>Methods: </strong>A convenience sample of flavored ONPs (n = 10 brands) and OTPs (n = 7 brands) was purchased between 2021 and 2023. Total nicotine content in the pouches, nicotine released over 1 hour, isomer ratio (R:S-nicotine), and 33 flavoring chemicals were measured using chromatography methods. Nicotine form (the proportion of nicotine in the protonated versus freebase forms) was calculated after measuring the pH.</p><p><strong>Results: </strong>Although ONPs contained, on average, 50% less nicotine than OTPs (6.4 ± 3.5 vs. 12.3 ± 8.2 mg/pouch, p < .001), they released similar amounts of nicotine within 5 minutes (ONPs 6.5 ± 3.9 vs. OTPs 7.6 ± 3.9 mg/pouch, p = .422). The nicotine used in ONPs compared to OTPs was primarily freebase (63.4%±25.2% vs. 47.2%±34.4%, p = .223). Two ONPs contained racemic nicotine, suggesting their synthetic source. Menthol was the most frequently used flavoring chemical in both ONPs and OTPs. Triacetin was the most concentrated flavoring in ONPs (12.7 ± 12.7 mg/pouch) and methyl salicylate the most in OTPs (25.1 ± 1.8 mg/pouch).</p><p><strong>Conclusions: </strong>ONPs have a similar nicotine release profile as OTPs but contain a high fraction of the freebase nicotine and a wide range of flavorings. The presence of freebase nicotine and flavorings in ONPs may contribute to differential abuse liability of those novel products compared to OTPs.</p><p><strong>Implications: </strong>This is the first non-industry study to compare nicotine content, release, form, and select flavoring composition between multiple ONPs and OTPs. These findings have implications if any future modified risk claims for ONPs are considered. Although nicotine content was significantly higher in OTPs than in ONPs, the amount of nicotine released from the pouch was very similar between ONPs and OTPs. While many flavoring chemicals present in ONPs and OTPs are generally recognized as safe for oral consumption, their potential oral health risk in ONP and OTP users has not been evaluated and therefore must be monitored and assessed.</p>","PeriodicalId":19241,"journal":{"name":"Nicotine & Tobacco Research","volume":" ","pages":"268-276"},"PeriodicalIF":3.0,"publicationDate":"2026-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC12824957/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144094449","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ganna Kostygina, Simon Page, Yoonsang Kim, Sherry Emery
Introduction: Social media (SM) are major marketing platforms for e-cigarette product promotion, particularly among youth. While prior studies have established associations between self-reported SM e-cigarette marketing exposure and youth e-cigarette use susceptibility, the strength of inferences based on these studies is limited by potential biases associated with self-reported measures. We use state-level rates of tweets promoting e-cigarettes as an exogenous indicator of potential exposure to e-cigarette marketing on social media, enabling us to examine the effects of digital promotion on youth susceptibility to e-cigarette use.
Methods: The Population Assessment of Tobacco and Health Study (2018-2019) data were linked with state-level commercial e-cigarette tweet rates. Tweets were classified as promoting e-cigarette products using machine learning. Monthly commercial tweet rates per 100 000 state residents were linked to respondents. Multivariable logistic regression was used to assess associations between tweet rates and e-cigarette susceptibility, controlling for demographic and behavioral covariates.
Results: Of 1489 youth aged 14-17 who have not heard or used e-cigarettes, 32.1% reported susceptibility to e-cigarettes. Youth residing in states with commercial tweet rates above the 90th percentile had 63% higher odds of e-cigarette susceptibility (OR: 1.633; 95% CI: 1.099, 2.426), compared to those at or below the median tweet rate. Other associated factors included sexual orientation, cannabis use, having a tobacco user in the home, and being White (vs. Black).
Conclusions: Greater potential exposure to commercial e-cigarette content on X/Twitter is associated with increased odds of youth susceptibility to e-cigarette use. These findings underscore the need for enhanced regulation and monitoring of SM marketing to mitigate youth exposure and e-cigarette uptake.
{"title":"Vaping Goes Viral: The Role of Commercial E-Cigarette Tweets in Youth E-Cigarette Use Susceptibility.","authors":"Ganna Kostygina, Simon Page, Yoonsang Kim, Sherry Emery","doi":"10.1093/ntr/ntag013","DOIUrl":"https://doi.org/10.1093/ntr/ntag013","url":null,"abstract":"<p><strong>Introduction: </strong>Social media (SM) are major marketing platforms for e-cigarette product promotion, particularly among youth. While prior studies have established associations between self-reported SM e-cigarette marketing exposure and youth e-cigarette use susceptibility, the strength of inferences based on these studies is limited by potential biases associated with self-reported measures. We use state-level rates of tweets promoting e-cigarettes as an exogenous indicator of potential exposure to e-cigarette marketing on social media, enabling us to examine the effects of digital promotion on youth susceptibility to e-cigarette use.</p><p><strong>Methods: </strong>The Population Assessment of Tobacco and Health Study (2018-2019) data were linked with state-level commercial e-cigarette tweet rates. Tweets were classified as promoting e-cigarette products using machine learning. Monthly commercial tweet rates per 100 000 state residents were linked to respondents. Multivariable logistic regression was used to assess associations between tweet rates and e-cigarette susceptibility, controlling for demographic and behavioral covariates.</p><p><strong>Results: </strong>Of 1489 youth aged 14-17 who have not heard or used e-cigarettes, 32.1% reported susceptibility to e-cigarettes. Youth residing in states with commercial tweet rates above the 90th percentile had 63% higher odds of e-cigarette susceptibility (OR: 1.633; 95% CI: 1.099, 2.426), compared to those at or below the median tweet rate. Other associated factors included sexual orientation, cannabis use, having a tobacco user in the home, and being White (vs. Black).</p><p><strong>Conclusions: </strong>Greater potential exposure to commercial e-cigarette content on X/Twitter is associated with increased odds of youth susceptibility to e-cigarette use. These findings underscore the need for enhanced regulation and monitoring of SM marketing to mitigate youth exposure and e-cigarette uptake.</p>","PeriodicalId":19241,"journal":{"name":"Nicotine & Tobacco Research","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2026-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146019131","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
McKinley E Saunders, Naa A Inyang, Caryn F Nagler, Ellen M Coats, Sherry T Liu, Brett R Loomis
Introduction: This study examines the prevalence and correlates of receipt and use of discount coupons for cigarettes, cigars, smokeless tobacco, and e-cigarettes, reasons for coupon use, and likelihood of future tobacco product purchases among U.S. adults who use tobacco.
Methods: Data were from the National Panel of Tobacco Consumer Studies (TCS Panel), a nationally representative sample of U.S. adults who use cigarettes, cigars, and smokeless tobacco. TCS Panel members (n = 3922) were invited to participate in a survey in 2020; 1989 participants (57% weighted) completed it. Weighted prevalence estimates with 95% confidence intervals (CIs) and logistic regression models were calculated.
Results: An estimated 41.7% of U.S. adults who use cigarettes, cigars, and smokeless tobacco received a coupon for a tobacco product in the past 12 months; of those, 78.7% redeemed them. Most received cigarette coupons (34.3%), followed by smokeless tobacco (8.8%), e-cigarette (6.1%), and cigar (4.4%) coupons. Coupon use is high among recipients: cigarettes (76.8%), smokeless tobacco (63.9%), cigars (60.3%), and e-cigarettes (37.1%). Many provided contact information to sign up for coupons (31.6%)-the strongest predictor of coupon receipt (odds ratio [OR] = 5.45) and coupon use (OR = 1.94).
Conclusions: Coupon use and receipt is common among adults who use tobacco; they often receive and use coupons for multiple tobacco products, illustrating how tobacco companies cross-market products. Findings suggest tobacco companies' efforts to reach customers and keep them engaged through discount offers are largely successful.
Implications: Providing contact information is the strongest single factor determining tobacco coupon receipt and use, suggesting tobacco companies are largely successful at building relationships with consumers through electronic apps or other means and at keeping consumers engaged by regularly offering discount and coupons. Many who use tobacco receive and use coupons for tobacco products that they may not currently use, perhaps prompting progression to new product initiation.
{"title":"Receipt and Use of Tobacco Product Coupons among Adults Who Use Cigarettes, Cigars, and Smokeless Tobacco: Reasons for Use and Association with Subsequent Tobacco Product Purchases.","authors":"McKinley E Saunders, Naa A Inyang, Caryn F Nagler, Ellen M Coats, Sherry T Liu, Brett R Loomis","doi":"10.1093/ntr/ntag010","DOIUrl":"https://doi.org/10.1093/ntr/ntag010","url":null,"abstract":"<p><strong>Introduction: </strong>This study examines the prevalence and correlates of receipt and use of discount coupons for cigarettes, cigars, smokeless tobacco, and e-cigarettes, reasons for coupon use, and likelihood of future tobacco product purchases among U.S. adults who use tobacco.</p><p><strong>Methods: </strong>Data were from the National Panel of Tobacco Consumer Studies (TCS Panel), a nationally representative sample of U.S. adults who use cigarettes, cigars, and smokeless tobacco. TCS Panel members (n = 3922) were invited to participate in a survey in 2020; 1989 participants (57% weighted) completed it. Weighted prevalence estimates with 95% confidence intervals (CIs) and logistic regression models were calculated.</p><p><strong>Results: </strong>An estimated 41.7% of U.S. adults who use cigarettes, cigars, and smokeless tobacco received a coupon for a tobacco product in the past 12 months; of those, 78.7% redeemed them. Most received cigarette coupons (34.3%), followed by smokeless tobacco (8.8%), e-cigarette (6.1%), and cigar (4.4%) coupons. Coupon use is high among recipients: cigarettes (76.8%), smokeless tobacco (63.9%), cigars (60.3%), and e-cigarettes (37.1%). Many provided contact information to sign up for coupons (31.6%)-the strongest predictor of coupon receipt (odds ratio [OR] = 5.45) and coupon use (OR = 1.94).</p><p><strong>Conclusions: </strong>Coupon use and receipt is common among adults who use tobacco; they often receive and use coupons for multiple tobacco products, illustrating how tobacco companies cross-market products. Findings suggest tobacco companies' efforts to reach customers and keep them engaged through discount offers are largely successful.</p><p><strong>Implications: </strong>Providing contact information is the strongest single factor determining tobacco coupon receipt and use, suggesting tobacco companies are largely successful at building relationships with consumers through electronic apps or other means and at keeping consumers engaged by regularly offering discount and coupons. Many who use tobacco receive and use coupons for tobacco products that they may not currently use, perhaps prompting progression to new product initiation.</p>","PeriodicalId":19241,"journal":{"name":"Nicotine & Tobacco Research","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2026-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146019147","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Michelle T Bover Manderski, Cristine D Delnevo, Mary Hrywna
Introduction: Accurate measurement is critical for understanding the population health impact of nicotine pouches, yet precise, standardized measures of nicotine pouch use are lacking, possibly driving disparate prevalence estimates across studies. We implemented a split sample survey experiment to assess the impact of including a product image when asking about nicotine pouches.
Methods: We randomized an online sample of US adults ages 18-45 (N = 2130) recruited through the February 2023 wave of the Rutgers Omnibus Study to view either a text-only or text-plus-image description of oral nicotine pouches before being asked about awareness of the products. Participants who endorsed awareness were then asked about their use and the brands they had tried. We calculated the prevalence of awareness, ever, and current use of nicotine pouches and used chi-square tests to assess differences in responses to each question by survey condition.
Results: Participants in the image condition were more likely than those in the text condition to report awareness (40.6% vs 31.5%, p < .001) and ever use (7.2% vs 5.2%, p = .044). Among those reporting nicotine pouch use, 5.9% in the text-only condition, compared to 0% in the image condition, listed a smokeless tobacco brand as one they tried, suggesting they were misclassified by the text-only question.
Conclusion: Inclusion of product imagery can improve nicotine pouch measurement accuracy in surveys, while text-only measures may misestimate the prevalence of awareness and use. Differences in nicotine pouch prevalence estimates may be explained in part by differences in survey measures, highlighting a need to harmonize measures across studies.
Implications: In this first study to evaluate nicotine pouch measurement methods, findings suggest that existing surveillance and research efforts may be undermined by misclassification. Text-only measures of nicotine pouch awareness and use may produce biased prevalence estimates, and inclusion of product imagery can improve nicotine pouch measurement accuracy in surveys.
引言:准确的测量对于了解尼古丁袋对人群健康的影响至关重要,但缺乏精确、标准化的尼古丁袋使用测量,可能导致不同研究的患病率估计不同。我们实施了一项分割样本调查实验,以评估在询问尼古丁袋时包含产品图像的影响。方法:我们在2023年2月的罗格斯大学综合研究中随机招募了18-45岁的美国成年人(N= 2130),在被问及对产品的认识之前,他们分别观看了口服尼古丁袋的文字描述或文字加图像描述。那些支持提高意识的参与者随后被问及他们的使用情况和他们尝试过的品牌。我们计算了意识、曾经和目前使用尼古丁袋的流行程度,并使用卡方检验来评估调查条件下每个问题的回答差异。结果:图片组的参与者比文字组的参与者更有可能报告意识到尼古丁(40.6% vs 31.5%)。结论:包含产品图像可以提高调查中尼古丁袋测量的准确性,而纯文字测量可能会错误估计认知和使用的普遍程度。尼古丁袋流行率估计的差异可能部分归因于调查措施的差异,这突出了协调各研究措施的必要性。意义:在这第一项评估尼古丁袋测量方法的研究中,研究结果表明,现有的监测和研究工作可能会因错误分类而受到损害。对尼古丁袋的认识和使用的纯文字测量可能会产生有偏差的流行率估计,而纳入产品图像可以提高调查中尼古丁袋测量的准确性。
{"title":"Use of Images to Assess Awareness and Use of Emerging Nicotine Pouch Products.","authors":"Michelle T Bover Manderski, Cristine D Delnevo, Mary Hrywna","doi":"10.1093/ntr/ntaf023","DOIUrl":"10.1093/ntr/ntaf023","url":null,"abstract":"<p><strong>Introduction: </strong>Accurate measurement is critical for understanding the population health impact of nicotine pouches, yet precise, standardized measures of nicotine pouch use are lacking, possibly driving disparate prevalence estimates across studies. We implemented a split sample survey experiment to assess the impact of including a product image when asking about nicotine pouches.</p><p><strong>Methods: </strong>We randomized an online sample of US adults ages 18-45 (N = 2130) recruited through the February 2023 wave of the Rutgers Omnibus Study to view either a text-only or text-plus-image description of oral nicotine pouches before being asked about awareness of the products. Participants who endorsed awareness were then asked about their use and the brands they had tried. We calculated the prevalence of awareness, ever, and current use of nicotine pouches and used chi-square tests to assess differences in responses to each question by survey condition.</p><p><strong>Results: </strong>Participants in the image condition were more likely than those in the text condition to report awareness (40.6% vs 31.5%, p < .001) and ever use (7.2% vs 5.2%, p = .044). Among those reporting nicotine pouch use, 5.9% in the text-only condition, compared to 0% in the image condition, listed a smokeless tobacco brand as one they tried, suggesting they were misclassified by the text-only question.</p><p><strong>Conclusion: </strong>Inclusion of product imagery can improve nicotine pouch measurement accuracy in surveys, while text-only measures may misestimate the prevalence of awareness and use. Differences in nicotine pouch prevalence estimates may be explained in part by differences in survey measures, highlighting a need to harmonize measures across studies.</p><p><strong>Implications: </strong>In this first study to evaluate nicotine pouch measurement methods, findings suggest that existing surveillance and research efforts may be undermined by misclassification. Text-only measures of nicotine pouch awareness and use may produce biased prevalence estimates, and inclusion of product imagery can improve nicotine pouch measurement accuracy in surveys.</p>","PeriodicalId":19241,"journal":{"name":"Nicotine & Tobacco Research","volume":" ","pages":"287-291"},"PeriodicalIF":3.0,"publicationDate":"2026-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143047351","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Correction to: ``E-cigarettes and Smoking Cessation in the United States According to Frequency of E-cigarette Use and Quitting Duration: Analysis of the 2016 and 2017 National Health Interview Surveys''.","authors":"","doi":"10.1093/ntr/ntaf231","DOIUrl":"10.1093/ntr/ntaf231","url":null,"abstract":"","PeriodicalId":19241,"journal":{"name":"Nicotine & Tobacco Research","volume":" ","pages":"313"},"PeriodicalIF":3.0,"publicationDate":"2026-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145489258","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Amrita Machwe, Samuel B Clark, Halle Harned, Tanvi Sawardekar, Stacey A Slone, Huihua Ji, David K Orren
Introduction: Filtered cigars are a class of tobacco products that can be consumed similarly as conventional cigarettes. Here we have compared tobacco smoke condensates prepared from the 1C2 reference filtered cigar with those from the 1R6F reference cigarette with respect to effects on cell proliferation and viability and AhR-mediated gene expression.
Methods: Tobacco smoke condensates were prepared using ISO, Health Canada Intense (HCI) or Cigar Smoking regimens and certain HPHCs were measured. Cell proliferation and viability assays were performed on immortalized human bronchial or oral epithelial cell lines. AHR-mediated gene expression was measured using a mouse hepatoma cell line engineered to express luciferase under control of the AHR promoter.
Results: Comparison of different smoking regimens found that the HCI regimen produces higher TPM levels, and higher AhR-mediated gene expression and toxicity when normalized to filler weight. Condensates from 1C2 reference filtered cigars resulted in higher AhR-mediated gene expression and reduced cell viability when compared with condensates prepared under the same conditions from the 1R6F reference cigarettes, again when normalized to filler weight.
Conclusions: Our results indicate that this reference filtered cigar is somewhat more toxic than the reference cigarette with the HCI regimen being most toxic. Our findings also suggest that some commercial filtered cigars may have at least as strong toxic effects as conventional cigarettes.
Implications: This study indicates that, if compared by filler weight, the 1C2 reference filtered cigar is more toxic than the 1R6F reference cigarette. Since these products were manufactured based on commercial products and at least some consumers of filtered cigars inhale smoke from these products into the lung, this suggests that some filtered cigars will be at least as harmful to consumers as conventional cigarettes.
{"title":"Comparison of the 1C2 reference filtered cigar to the 1R6F reference filtered cigarette.","authors":"Amrita Machwe, Samuel B Clark, Halle Harned, Tanvi Sawardekar, Stacey A Slone, Huihua Ji, David K Orren","doi":"10.1093/ntr/ntaf235","DOIUrl":"https://doi.org/10.1093/ntr/ntaf235","url":null,"abstract":"<p><strong>Introduction: </strong>Filtered cigars are a class of tobacco products that can be consumed similarly as conventional cigarettes. Here we have compared tobacco smoke condensates prepared from the 1C2 reference filtered cigar with those from the 1R6F reference cigarette with respect to effects on cell proliferation and viability and AhR-mediated gene expression.</p><p><strong>Methods: </strong>Tobacco smoke condensates were prepared using ISO, Health Canada Intense (HCI) or Cigar Smoking regimens and certain HPHCs were measured. Cell proliferation and viability assays were performed on immortalized human bronchial or oral epithelial cell lines. AHR-mediated gene expression was measured using a mouse hepatoma cell line engineered to express luciferase under control of the AHR promoter.</p><p><strong>Results: </strong>Comparison of different smoking regimens found that the HCI regimen produces higher TPM levels, and higher AhR-mediated gene expression and toxicity when normalized to filler weight. Condensates from 1C2 reference filtered cigars resulted in higher AhR-mediated gene expression and reduced cell viability when compared with condensates prepared under the same conditions from the 1R6F reference cigarettes, again when normalized to filler weight.</p><p><strong>Conclusions: </strong>Our results indicate that this reference filtered cigar is somewhat more toxic than the reference cigarette with the HCI regimen being most toxic. Our findings also suggest that some commercial filtered cigars may have at least as strong toxic effects as conventional cigarettes.</p><p><strong>Implications: </strong>This study indicates that, if compared by filler weight, the 1C2 reference filtered cigar is more toxic than the 1R6F reference cigarette. Since these products were manufactured based on commercial products and at least some consumers of filtered cigars inhale smoke from these products into the lung, this suggests that some filtered cigars will be at least as harmful to consumers as conventional cigarettes.</p>","PeriodicalId":19241,"journal":{"name":"Nicotine & Tobacco Research","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2026-01-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146011228","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}