Paz Méndez-Rodríguez, M. Bravo, Laura Galguera-Garcia, B. Pérez-Gladish
Socially Responsible Investing (SRI) corresponds to an investment practice that takes into account not only the usual financial return-risk criteria, but also other non-financial dimensions, namely in terms of environmental, social and governance concerns. In recent years, SRI has undergone tremendous growth that has increased even more after the 2008 financial crisis. In this context of growth it is important for mutual fund managers and institutional to know the profile of this important emerging group of investors, especially in countries like Spain where this type of investment is still marginal.In this paper we analyze the degree of influence of a number of variables on the propensity for being a socially responsible investor through logistic regression. This study can be of great value for marketing researchers, institutional investors and fund managers attempting to identify those investors more receptive to SRI products. The information can also be used by advertising researchers to develop effective advertising campaigns.
{"title":"Profiling Spanish Socially Responsible Investors","authors":"Paz Méndez-Rodríguez, M. Bravo, Laura Galguera-Garcia, B. Pérez-Gladish","doi":"10.2139/ssrn.2447456","DOIUrl":"https://doi.org/10.2139/ssrn.2447456","url":null,"abstract":"Socially Responsible Investing (SRI) corresponds to an investment practice that takes into account not only the usual financial return-risk criteria, but also other non-financial dimensions, namely in terms of environmental, social and governance concerns. In recent years, SRI has undergone tremendous growth that has increased even more after the 2008 financial crisis. In this context of growth it is important for mutual fund managers and institutional to know the profile of this important emerging group of investors, especially in countries like Spain where this type of investment is still marginal.In this paper we analyze the degree of influence of a number of variables on the propensity for being a socially responsible investor through logistic regression. This study can be of great value for marketing researchers, institutional investors and fund managers attempting to identify those investors more receptive to SRI products. The information can also be used by advertising researchers to develop effective advertising campaigns.","PeriodicalId":201560,"journal":{"name":"CGN: Other Corporate Governance: Social Responsibility & Social Impact (Topic)","volume":"137 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-06-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115591278","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This essay argues that during and after the financial crisis of 2008/2009, fundamental questions about the purpose of financial institutions in society were left unanswered. The essay begins with clarifying its understanding of the financial crisis and the ignored issue of the societal role of banks. It then proceeds to introduce the German banking industry, followed by a section explaining SRI and alternative banking which are illustrated by GLS Gemeinschaftsbank and Commerzbank. Since the essay regards banks as socially embedded in society, its analysis is illustrated by the interests of a financial citizen in Germany.
{"title":"Socially Responsible Investment after the Financial Crisis: Will SRI-Banking Win the Day in Germany?","authors":"Theresa Lankes","doi":"10.2139/ssrn.2601964","DOIUrl":"https://doi.org/10.2139/ssrn.2601964","url":null,"abstract":"This essay argues that during and after the financial crisis of 2008/2009, fundamental questions about the purpose of financial institutions in society were left unanswered. The essay begins with clarifying its understanding of the financial crisis and the ignored issue of the societal role of banks. It then proceeds to introduce the German banking industry, followed by a section explaining SRI and alternative banking which are illustrated by GLS Gemeinschaftsbank and Commerzbank. Since the essay regards banks as socially embedded in society, its analysis is illustrated by the interests of a financial citizen in Germany.","PeriodicalId":201560,"journal":{"name":"CGN: Other Corporate Governance: Social Responsibility & Social Impact (Topic)","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-05-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133701175","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Business as usual is no longer an option. How can the competitive advantage be given to countries and their companies that wish to pursue sustainable profit? This article presents the core of a legal reform proposal in a Nordic context, introducing planetary boundaries as a company law concept, with a redefined purpose for companies and a corresponding reform of the duties of the board
{"title":"Upgrading the Nordic Corporate Governance Model for Sustainable Companies","authors":"Beate Sjåfjell, Jukka Mähönen","doi":"10.54648/eucl2014010","DOIUrl":"https://doi.org/10.54648/eucl2014010","url":null,"abstract":"Business as usual is no longer an option. How can the competitive advantage be given to countries and their companies that wish to pursue sustainable profit? This article presents the core of a legal reform proposal in a Nordic context, introducing planetary boundaries as a company law concept, with a redefined purpose for companies and a corresponding reform of the duties of the board","PeriodicalId":201560,"journal":{"name":"CGN: Other Corporate Governance: Social Responsibility & Social Impact (Topic)","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122202735","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This is a conceptual paper to study the effects of green marketing strategy on the firms’ performance. The paper aims at presenting the reviews of the literature on the green marketing strategy and analyses the seven factors that will influence the firms’ performance. As green marketing strategy become increasingly more important to firms adhering to a triple-bottom line performance evaluation, the present paper seeks to better understand the role of “green marketing mix” as a marketing strategy. The conclusion that was drawn is that, green product, green price, green distribution, green promotion green people, green process, and green physical evidence have a positive effect on the firms’ performance.
{"title":"Effects of Green Marketing Strategy on the Financial and Non-Financial Performance of Firms: A Conceptual Paper","authors":"B. Eneizan","doi":"10.2139/ssrn.3648651","DOIUrl":"https://doi.org/10.2139/ssrn.3648651","url":null,"abstract":"This is a conceptual paper to study the effects of green marketing strategy on the firms’ performance. The paper aims at presenting the reviews of the literature on the green marketing strategy and analyses the seven factors that will influence the firms’ performance. As green marketing strategy become increasingly more important to firms adhering to a triple-bottom line performance evaluation, the present paper seeks to better understand the role of “green marketing mix” as a marketing strategy. The conclusion that was drawn is that, green product, green price, green distribution, green promotion green people, green process, and green physical evidence have a positive effect on the firms’ performance.","PeriodicalId":201560,"journal":{"name":"CGN: Other Corporate Governance: Social Responsibility & Social Impact (Topic)","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121449323","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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