Pub Date : 2016-12-01DOI: 10.1109/TISHW.2016.7847778
Jennifer Santos, P. Amado
The purpose of this research is to evaluate how audiovisual sports advertising influences the self-perception and the socio-cultural perception of sedentary individuals. The goal is to understand the effect of the marketing strategies used by sports industry's brands in order to create more effective audiovisual sports advertising. This research explores the influence of sports audiovisual content in sedentary and athletic individuals, creating a bridge between sports advertising and body image. A bridge that many authors have identified to be missing. This research integrates a qualitative research strategy in a quasi-experimental approach, using mixed methods. Specifically, by applying an exploratory Online Research Survey on a heterogeneous population. And conducting a Focus Group Research with a sample of sedentary individuals from the Aveiro Municipality. The evaluation was accomplished through the screening of a sports video in the second session of the Focus Group Research in which, after a 10-minute workout, the participants' behaviors were assessed with the use of an Observation Grid and a post-workout discussion. These methods were progressively used in order to cross information and contribute in the design of the sequential investigation steps. We've come to the conclusions that there is a high chance that audiovisual sports advertising has a detrimental effect on both sedentary and athletic individuals. The main findings of this research identified that, although the Focus Group participants did not verbally confirm it, the video appeared to have a motivational effect on participants. They revealed a better performance and a more focused attitude during the test session. Sedentary individuals seem to be more critical of the female body than athletic individuals and, as opposed to individuals who consider themselves athletic, individuals who consider themselves sedentary will less likely feel especially motivated to exercise when watching inspirational fitness videos. In addition, gender does not seem to be correlated with sports advertising, sports apparel or gear seems to especially motivate athletic individuals to exercise and individuals' self-perception seems to be correlated to their workout motivations.
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Pub Date : 2016-12-01DOI: 10.1109/TISHW.2016.7847775
Pedro Forte, D. Marinho, P. Morouco, T. Barbosa
Wheelchair racing, an important event in Paralympics, it requires huge effort from its athletes to overcome the resistive forces. The resistive forces in wheelchair racing are aerodynamic drag and rolling friction. CFD methodology can play a determinant role in aerodynamic analysis. The aim of this study was to analyses the aerodynamic drag at different speeds and attack angles of a human head with a helmet, whilst extrapolating results to better suit the needs of wheelchair racing athletes. Computer Fluid Dynamics methodology was used in this study. A 3D head and helmet scan was obtained from a Paralympics athlete. The 3D model was exported to fluent software generating the aerodynamic drag after numerical simulation. Regardless the velocity, 90° attack angle (subject looking down) presented higher aerodynamic drag (0.732 N) Wheelchair racing athletes should maintain a 0° attack angle (looking forward) mainly at speeds greater than 3.5 m/s.
{"title":"CFD analysis of head and helmet aerodynamic drag to wheelchair racing","authors":"Pedro Forte, D. Marinho, P. Morouco, T. Barbosa","doi":"10.1109/TISHW.2016.7847775","DOIUrl":"https://doi.org/10.1109/TISHW.2016.7847775","url":null,"abstract":"Wheelchair racing, an important event in Paralympics, it requires huge effort from its athletes to overcome the resistive forces. The resistive forces in wheelchair racing are aerodynamic drag and rolling friction. CFD methodology can play a determinant role in aerodynamic analysis. The aim of this study was to analyses the aerodynamic drag at different speeds and attack angles of a human head with a helmet, whilst extrapolating results to better suit the needs of wheelchair racing athletes. Computer Fluid Dynamics methodology was used in this study. A 3D head and helmet scan was obtained from a Paralympics athlete. The 3D model was exported to fluent software generating the aerodynamic drag after numerical simulation. Regardless the velocity, 90° attack angle (subject looking down) presented higher aerodynamic drag (0.732 N) Wheelchair racing athletes should maintain a 0° attack angle (looking forward) mainly at speeds greater than 3.5 m/s.","PeriodicalId":209338,"journal":{"name":"2016 1st International Conference on Technology and Innovation in Sports, Health and Wellbeing (TISHW)","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124932933","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-12-01DOI: 10.1109/TISHW.2016.7847791
A. Amaro, A. Veloso, Lídia Oliveira
This paper presents the results of a heuristic evaluation of Candy Crush Saga, considering Usability, Playability, Accessibility and Sociability categories and with a special focus on the game adaptation to different generations and to intergenerational interactions and communication. The heuristic inspection was performed by 16 evaluators and was based in a model with 4 inspection categories and a total of 57 heuristics. Results suggest that improvements can be made and the game is only partially adapted to different generations.
{"title":"Social games and different generations: A heuristic evaluation of Candy Crush Saga","authors":"A. Amaro, A. Veloso, Lídia Oliveira","doi":"10.1109/TISHW.2016.7847791","DOIUrl":"https://doi.org/10.1109/TISHW.2016.7847791","url":null,"abstract":"This paper presents the results of a heuristic evaluation of Candy Crush Saga, considering Usability, Playability, Accessibility and Sociability categories and with a special focus on the game adaptation to different generations and to intergenerational interactions and communication. The heuristic inspection was performed by 16 evaluators and was based in a model with 4 inspection categories and a total of 57 heuristics. Results suggest that improvements can be made and the game is only partially adapted to different generations.","PeriodicalId":209338,"journal":{"name":"2016 1st International Conference on Technology and Innovation in Sports, Health and Wellbeing (TISHW)","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127330402","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1109/gsis.2007.4443567
{"title":"Copyright page","authors":"","doi":"10.1109/gsis.2007.4443567","DOIUrl":"https://doi.org/10.1109/gsis.2007.4443567","url":null,"abstract":"","PeriodicalId":209338,"journal":{"name":"2016 1st International Conference on Technology and Innovation in Sports, Health and Wellbeing (TISHW)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128701696","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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