Muhammad Brian Valery, Parama Santati, M. I. Hadjri
This study aims to examine the influence of work-life balance on employee performance, an empirical study of the hybrid working system for Telkomsel Regional Sumbagsel office employees. The data that used on this study are primary data, with 64 employees as a sample, using a simple random sampling technique. The analytical method used is quantitative analysis with a simple regression analysis. The result of this study is work-life balance has a positive and significant influence on employee performance. It is recommended for the company to provide support from both superiors and colleagues to employees in order to achieve a balance of work and personal life while doing hybrid working.
{"title":"The Influence of Work-Life Balance on Employee Performance","authors":"Muhammad Brian Valery, Parama Santati, M. I. Hadjri","doi":"10.30736/jpim.v8i2.1601","DOIUrl":"https://doi.org/10.30736/jpim.v8i2.1601","url":null,"abstract":"This study aims to examine the influence of work-life balance on employee performance, an empirical study of the hybrid working system for Telkomsel Regional Sumbagsel office employees. The data that used on this study are primary data, with 64 employees as a sample, using a simple random sampling technique. The analytical method used is quantitative analysis with a simple regression analysis. The result of this study is work-life balance has a positive and significant influence on employee performance. It is recommended for the company to provide support from both superiors and colleagues to employees in order to achieve a balance of work and personal life while doing hybrid working.","PeriodicalId":210684,"journal":{"name":"JPIM (Jurnal Penelitian Ilmu Manajemen)","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124081769","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Consumer impulsivity is one of the reasons for impulse purchases. A purchase decision made on the spur of the moment without prior forethought is called an impulse buy, and it can happen to consumers who shop physically as well as those who shop online or through social media. In the TikTok Store, this study intends to explore the function of positive emotion as a mediator of shopping habits and hedonic shopping motivation for impulsive purchases. A total of 138 respondents were included in the quantitative research model employed for this study. SmartPLS 3.2.9 data processing software was used to process the research, and a Google Form was used to collect the data. Purposive sampling is used with non-probability sampling in the sampling procedure. This study discovered that there is a direct and significant positive effect of shopping lifestyle on positive emotion in TikTok Shop customers, that there is no significant effect of hedonic shopping motivation on impulse buying in TikTok Shop customers, and that the role of positive emotion as a mediator of shopping lifestyle for impulse buying in TikTok Shop customers has no significant.
{"title":"THE ROLE OF POSITIVE EMOTION AS A MEDIATOR OF SHOPPING LIFESTYLE AND HEDONIC SHOPPING MOTIVATION TOWARDS IMPULSE BUYING AT TIKTOK SHOP (Case on TikTok Shop Customers)","authors":"Tatu Nur Ajizah, Arief Teguh Nugroho","doi":"10.30736/jpim.v8i2.1631","DOIUrl":"https://doi.org/10.30736/jpim.v8i2.1631","url":null,"abstract":"Consumer impulsivity is one of the reasons for impulse purchases. A purchase decision made on the spur of the moment without prior forethought is called an impulse buy, and it can happen to consumers who shop physically as well as those who shop online or through social media. In the TikTok Store, this study intends to explore the function of positive emotion as a mediator of shopping habits and hedonic shopping motivation for impulsive purchases. A total of 138 respondents were included in the quantitative research model employed for this study. SmartPLS 3.2.9 data processing software was used to process the research, and a Google Form was used to collect the data. Purposive sampling is used with non-probability sampling in the sampling procedure. This study discovered that there is a direct and significant positive effect of shopping lifestyle on positive emotion in TikTok Shop customers, that there is no significant effect of hedonic shopping motivation on impulse buying in TikTok Shop customers, and that the role of positive emotion as a mediator of shopping lifestyle for impulse buying in TikTok Shop customers has no significant.","PeriodicalId":210684,"journal":{"name":"JPIM (Jurnal Penelitian Ilmu Manajemen)","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116958242","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Andhalia Liza Marie, Tri Djoko Sulistiyo, Rizkita Nurauwel
The research objective was to determine the influence of brand ambassadors and brand image on consumer purchasing decisions. The method used in this research is a quantitative descriptive method. In determining the number of samples using non-probability sampling techniques with sampling techniques using purposive sampling. 115 respondents as research objects as Tokopedia consumers and BTS fans. Data processing uses the SPSS version 26 program to carry out validity tests, reliability tests, descriptive tests, coefficient of determination tests, multiple linear analysis tests. Research data collection was carried out by dividing questionnaires consisting of 23 servers using a Likert scale with five scores online using Google Form. The results of this study partially show that brand ambassadors and brand image have a significant effect on consumer purchasing decisions at Tokopedia.
{"title":"THE ROLE OF BRAND AMBASSADOR AND BRAND IMAGE ON CONSUMER PURCHASE DECISIONS AT TOKOPEDIA","authors":"Andhalia Liza Marie, Tri Djoko Sulistiyo, Rizkita Nurauwel","doi":"10.30736/jpim.v8i2.1619","DOIUrl":"https://doi.org/10.30736/jpim.v8i2.1619","url":null,"abstract":"The research objective was to determine the influence of brand ambassadors and brand image on consumer purchasing decisions. The method used in this research is a quantitative descriptive method. In determining the number of samples using non-probability sampling techniques with sampling techniques using purposive sampling. 115 respondents as research objects as Tokopedia consumers and BTS fans. Data processing uses the SPSS version 26 program to carry out validity tests, reliability tests, descriptive tests, coefficient of determination tests, multiple linear analysis tests. Research data collection was carried out by dividing questionnaires consisting of 23 servers using a Likert scale with five scores online using Google Form. The results of this study partially show that brand ambassadors and brand image have a significant effect on consumer purchasing decisions at Tokopedia.","PeriodicalId":210684,"journal":{"name":"JPIM (Jurnal Penelitian Ilmu Manajemen)","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116168486","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The number of tourism destinations that have sprung up at this time makes competition between tourist destinations in luring tourists, besides that also in increasing tourist visits there needs to be an effort, namely a marketing strategy. Marketing activities play an important role for the survival of a company, so from that in this study will examine increasing the level of visits using marketing strategies. This research is a type of field research with a descriptive approach. The data used are primary data obtained from tourists and secondary data used in the form of existing reference books. Data collection methods are questionnaires, documentation and observation. The results of this study indicate that (1) the marketing strategy used is selecting markets, creating products, distributing, and implementing promotions. (2) The level of tourist visits is quite good and crowded during the holiday season and weekdays (3) the marketing mix that has been carried out has made many visitors come from various regions.
{"title":"USING MARKETING STRATEGY AS AN EFFORT TO INCREASING VISIT LEVELS IN PENTAGO GARDEN TOURISM DESTINATIONS","authors":"Mira Maharani, Ikhtiara Mahreta","doi":"10.30736/jpim.v8i2.1618","DOIUrl":"https://doi.org/10.30736/jpim.v8i2.1618","url":null,"abstract":"The number of tourism destinations that have sprung up at this time makes competition between tourist destinations in luring tourists, besides that also in increasing tourist visits there needs to be an effort, namely a marketing strategy. Marketing activities play an important role for the survival of a company, so from that in this study will examine increasing the level of visits using marketing strategies. This research is a type of field research with a descriptive approach. The data used are primary data obtained from tourists and secondary data used in the form of existing reference books. Data collection methods are questionnaires, documentation and observation. The results of this study indicate that (1) the marketing strategy used is selecting markets, creating products, distributing, and implementing promotions. (2) The level of tourist visits is quite good and crowded during the holiday season and weekdays (3) the marketing mix that has been carried out has made many visitors come from various regions.","PeriodicalId":210684,"journal":{"name":"JPIM (Jurnal Penelitian Ilmu Manajemen)","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129164424","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine the effect of celebrity endorsements on Instagram on the buying interest of Trisakti Tourism Institute students. This research is a qualitative research that is quantified through a simple regression method. The population in this study were all Trisakti STP students, while the sample consisted of 100 respondents. The sampling technique used is accidental sampling. Data collection techniques by distributing questionnaires with a Likert scale. The results showed that celebrity endorsements on Instagram had a significant effect on the buying interest of Trisakti Tourism Institute students. Instagram celebrity endorsements significantly affect purchase intention among Trisakti Tourism Institute students because of their positive perceptions of Instagram celebrities as endorsers, their reputation and popularity, and the ease with which celebrities promote products or services on social media.
{"title":"THE INFLUENCE OF INSTAGRAM CELEBRITY ENDORSEMENT ON PURCHASE INTEREST IN STUDENTS OF THE TRISAKTI TOURISM INSTITUTE","authors":"Anita Swantari, Haryo Wicaksono, P. Pramudito","doi":"10.30736/jpim.v8i2.1597","DOIUrl":"https://doi.org/10.30736/jpim.v8i2.1597","url":null,"abstract":"This study aims to determine the effect of celebrity endorsements on Instagram on the buying interest of Trisakti Tourism Institute students. This research is a qualitative research that is quantified through a simple regression method. The population in this study were all Trisakti STP students, while the sample consisted of 100 respondents. The sampling technique used is accidental sampling. Data collection techniques by distributing questionnaires with a Likert scale. The results showed that celebrity endorsements on Instagram had a significant effect on the buying interest of Trisakti Tourism Institute students. Instagram celebrity endorsements significantly affect purchase intention among Trisakti Tourism Institute students because of their positive perceptions of Instagram celebrities as endorsers, their reputation and popularity, and the ease with which celebrities promote products or services on social media.","PeriodicalId":210684,"journal":{"name":"JPIM (Jurnal Penelitian Ilmu Manajemen)","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130839170","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The COVID-19 pandemic has impacted various sectors of life, including the hotel business. Due to restrictions on community mobility resulting in a decrease in room occupancy rates, MICE (Meeting, Incentive, Convention, and Exhibition), and the provision of social events at the Swiss Belresidence Hotel Kalibata Jakarta. This decrease can have an impact on decreasing hotel revenues which can affect the acquisition of Gross Operating Profit (GOP) which is calculated by revenue minus costs and expenses that must still be paid. This study aims to analyze the achievement of Gross Operating Profit (GOP) during the pandemic and predict it for the next 5 years, as well as formulate a strategy so that the GOP obtained is in accordance with the target. The data in this study were obtained by SWOT analysis through observation, interviews and documentation. Informants in this study are financial statements and hotel management. The data analysis technique in this study used qualitative descriptive. The results of this study are strategies that can be formulated for Swiss-Belresidences Kalibata Hotel, such as implementing a strategy of utilizing green areas in the hotel, offering attractive promos with complete facilities and easy transportation access. So the GOP for 2021 and predictions for the next 5 years GOP obtained are positive with an average growth of around 11.39 percent.
{"title":"GROSS OPERATING PROFIT (GOP) ACHIEVEMENT POSITIVE STRATEGY IN THE NEW NORMAL ERA (Case Study at Swiss Belresidences Hotel Kalibata Jakarta)","authors":"Dede Fahruroji","doi":"10.30736/jpim.v8i2.1595","DOIUrl":"https://doi.org/10.30736/jpim.v8i2.1595","url":null,"abstract":"The COVID-19 pandemic has impacted various sectors of life, including the hotel business. Due to restrictions on community mobility resulting in a decrease in room occupancy rates, MICE (Meeting, Incentive, Convention, and Exhibition), and the provision of social events at the Swiss Belresidence Hotel Kalibata Jakarta. This decrease can have an impact on decreasing hotel revenues which can affect the acquisition of Gross Operating Profit (GOP) which is calculated by revenue minus costs and expenses that must still be paid. This study aims to analyze the achievement of Gross Operating Profit (GOP) during the pandemic and predict it for the next 5 years, as well as formulate a strategy so that the GOP obtained is in accordance with the target. The data in this study were obtained by SWOT analysis through observation, interviews and documentation. Informants in this study are financial statements and hotel management. The data analysis technique in this study used qualitative descriptive. The results of this study are strategies that can be formulated for Swiss-Belresidences Kalibata Hotel, such as implementing a strategy of utilizing green areas in the hotel, offering attractive promos with complete facilities and easy transportation access. So the GOP for 2021 and predictions for the next 5 years GOP obtained are positive with an average growth of around 11.39 percent.","PeriodicalId":210684,"journal":{"name":"JPIM (Jurnal Penelitian Ilmu Manajemen)","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125248188","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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