Penelitian ini bertujuan untuk menguji pengaruh antara variabel role stress terhadap variabel professional commitment pegawai di rutan kelas II B sungai penuh. Dengan populasi penelitian yaitu pegawai Rutan kelas II B Sungai penuh, dimana pengambilan sampel menggunakan teknik non-probability sampling (sampel jenuh) yaitu semua populasi dijadikan sampel penelitian yang berjumlah 68 responden. Teknik analisis data yang digunakan adalah uji normalitas data dan uji regresi linear sederhana, uji determinasi dan uji signifikansi (uji t) dimana uji hipotesis menggunakan uji t dan uji F dengan taraf signifikansi sebesar 5% (?=0,05) dan probabilitas sebesar 95%. Hasi dari penelitian ini menunjukkan bahwa variabel bebas yaitu role stress berpengaruh signifikan negative terhadap variabel terikat yaitu professional commitment.
本研究旨在测试role应力压力变量对II B小河流域职业委员会员工之间的影响。在Rutan II - B型河流的研究人口中，样本的提取使用了一种非概率抽样技术，也就是说，所有的样本都被制成了68名受访者的研究样本。所使用的数据分析技术是简单的线性回归、确定测试和意义测试(t)，其中假设测试使用t和F测试的重要性为5%(?= 0.05)，概率为95%。这项研究的经验表明，无压力变量对职业委员会的可变有重大负面影响。
{"title":"INFLUENCE OF ROLE STRESS ON PROFESSIONAL COMMITMENT EMPLOYEE IN RTAN CLASS II B RIVER FULL","authors":"Melva Damayanti, Maki Zaenudin Subarkah","doi":"10.30736/jpim.v8i2.1568","DOIUrl":"https://doi.org/10.30736/jpim.v8i2.1568","url":null,"abstract":"Penelitian ini bertujuan untuk menguji pengaruh antara variabel role stress terhadap variabel professional commitment pegawai di rutan kelas II B sungai penuh. Dengan populasi penelitian yaitu pegawai Rutan kelas II B Sungai penuh, dimana pengambilan sampel menggunakan teknik non-probability sampling (sampel jenuh) yaitu semua populasi dijadikan sampel penelitian yang berjumlah 68 responden. Teknik analisis data yang digunakan adalah uji normalitas data dan uji regresi linear sederhana, uji determinasi dan uji signifikansi (uji t) dimana uji hipotesis menggunakan uji t dan uji F dengan taraf signifikansi sebesar 5% (?=0,05) dan probabilitas sebesar 95%. Hasi dari penelitian ini menunjukkan bahwa variabel bebas yaitu role stress berpengaruh signifikan negative terhadap variabel terikat yaitu professional commitment.","PeriodicalId":210684,"journal":{"name":"JPIM (Jurnal Penelitian Ilmu Manajemen)","volume":"36 6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116863549","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The research objective was to determine the effect of product quality and price on the decision to visit Surabi 74 Restaurant. This type of research was quantitative descriptive with multiple regression analysis. The sample is 100 respondents with accidental sampling technique. The results of the study show that product quality has a significant effect on visiting decisions. Product quality has a significant influence on the decision to visit Surabi 74 Restaurant, because serving food with good taste, soft texture, and fresh ingredients, customers will tend to be satisfied and more likely to return. Price also has an important influence on customers' visiting decisions to Rumah Makan Surabi 74, because the price of food and drinks at Rumah Makan Surabi 74 is affordable in proportion to the quality, customers will feel that they are getting good value for the money they spend
{"title":"THE INFLUENCE OF PRODUCT QUALITY AND PRICE ON THE DECISION TO VISIT AT RUMAH SERABI 74 LARANGAN, TANGERANG CITY, BANTEN PROVINCE","authors":"Reno Catelya Dira Oktavia, Linda Desafitri RB","doi":"10.30736/jpim.v8i2.1704","DOIUrl":"https://doi.org/10.30736/jpim.v8i2.1704","url":null,"abstract":"The research objective was to determine the effect of product quality and price on the decision to visit Surabi 74 Restaurant. This type of research was quantitative descriptive with multiple regression analysis. The sample is 100 respondents with accidental sampling technique. The results of the study show that product quality has a significant effect on visiting decisions. Product quality has a significant influence on the decision to visit Surabi 74 Restaurant, because serving food with good taste, soft texture, and fresh ingredients, customers will tend to be satisfied and more likely to return. Price also has an important influence on customers' visiting decisions to Rumah Makan Surabi 74, because the price of food and drinks at Rumah Makan Surabi 74 is affordable in proportion to the quality, customers will feel that they are getting good value for the money they spend","PeriodicalId":210684,"journal":{"name":"JPIM (Jurnal Penelitian Ilmu Manajemen)","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115440555","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Indah Firliyani, Karin Sukma Dhiana, Zerlinda Zsa Zsa Zabrina, S. Santoso
This study will examine the effect of executive information systems on stock price trading in the Jakarta Islamic Index (JII). Testing this research using library research techniques (Library Research) which is descriptive. Which in this study uses supporting data from previous studies. The results of the study show that the executive information system (SIE) has a significant effect on the trading price of share listed on the Jakarta Islamic Index (JII).
{"title":"Executive Information System on Stock Trading in the Jakarta Islamic Index","authors":"Indah Firliyani, Karin Sukma Dhiana, Zerlinda Zsa Zsa Zabrina, S. Santoso","doi":"10.30736/jpim.v8i2.1636","DOIUrl":"https://doi.org/10.30736/jpim.v8i2.1636","url":null,"abstract":"This study will examine the effect of executive information systems on stock price trading in the Jakarta Islamic Index (JII). Testing this research using library research techniques (Library Research) which is descriptive. Which in this study uses supporting data from previous studies. The results of the study show that the executive information system (SIE) has a significant effect on the trading price of share listed on the Jakarta Islamic Index (JII).","PeriodicalId":210684,"journal":{"name":"JPIM (Jurnal Penelitian Ilmu Manajemen)","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128773039","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
E. Sulaeman, Alya Abidatul Maula, Delis Kartikawati, Eva Amalia Nuralifah
The purpose of this study was to analyze the influence of a creative and innovative work culture on Alya Tani's entrepreneurship. The research method used is a qualitative research method using interviews and literature. In qualitative research methods, researchers interview respondents to get information directly from them. Besides that, the researcher also used the library method to collect information about the research topic from the literature. From the results of the analysis, it was found that the Alya Tani agricultural medicine kiosk is a place that provides safe and quality agricultural medicinal products, and its employees have high creativity so as to provide consulting services that are successful in solving customer plant pest problems. They also focus on maintaining product quality and services that satisfy consumers.
{"title":"THE INFLUENCE OF CREATIVE AND INNOVATIVE WORK CULTURE ON ALYA TANI'S ENTREPRENEURSHIP","authors":"E. Sulaeman, Alya Abidatul Maula, Delis Kartikawati, Eva Amalia Nuralifah","doi":"10.30736/jpim.v8i2.1676","DOIUrl":"https://doi.org/10.30736/jpim.v8i2.1676","url":null,"abstract":"The purpose of this study was to analyze the influence of a creative and innovative work culture on Alya Tani's entrepreneurship. The research method used is a qualitative research method using interviews and literature. In qualitative research methods, researchers interview respondents to get information directly from them. Besides that, the researcher also used the library method to collect information about the research topic from the literature. From the results of the analysis, it was found that the Alya Tani agricultural medicine kiosk is a place that provides safe and quality agricultural medicinal products, and its employees have high creativity so as to provide consulting services that are successful in solving customer plant pest problems. They also focus on maintaining product quality and services that satisfy consumers.","PeriodicalId":210684,"journal":{"name":"JPIM (Jurnal Penelitian Ilmu Manajemen)","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132872716","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
PT Adaro Indonesia (AI) is one of the largest thermal coal producers in Indonesia with production of around 40-50 million tons per year. AI’s mine business processes are managing mining production operations and selling to customers. To transport coal from production sites to sales points, AI travels by land and river. This paper will focus on transportation by land. Land coal transportation is carried out from the Stockpile/ROM (run-of-mine) to the Barito River Port in Kelanis Dedicated Coal Terminal using a coal trailer with capacity of 140-ton through dedicated hauling road along 86 km. one coal hauling cycle takes approximately five hours. It includes loading time in the stockpile, hauling time, weighing time on the weighing bridge and dumping time at Kelanis, then back to the Stockpile. In the period of January – April 2022, the average hauling cycle time is 5 hours 14 minutes which means exceeding the agreed time at the beginning of the year which was 5 hours. This has an impact on the non-achievement of sales target in the period that ultimately has an impact on not achieving the company’s revenue target. The focus on this research is to analyze the root cause of the non-achievement of cycle time targets on the dedicated hauling road and will identify the solutions to improve the conditions. The methods used are quantitative and qualitative to obtain data and information from various company stakeholders. The root cause of the problem is identified based on the data then validated based on the results of interviews and literature studies. The problems concluded from this study are transportation time and weighing time. The hauling time is affected by the average travel speed of the trailer, while the weighing time is affected by the change shift of trailer operator. Therefore, we recommended solution to increase the average travel speed of the trailers based on the root cause analysis is to increase road maintenance, while to reduce weighing time is to reschedule the number trailer operator shifts.
PT Adaro Indonesia (AI)是印尼最大的动力煤生产商之一，年产量约为4000 - 5000万吨。AI的采矿业务流程是管理采矿生产运营和向客户销售。为了将煤炭从生产地点运送到销售点，人工智能通过陆路和水路运输。本文将重点讨论陆路运输。陆地煤炭运输使用一辆140吨的煤炭拖车，通过86公里的专用运输道路，从库存/ROM(运行矿)运输到Kelanis专用煤炭码头的Barito河港。一个运煤周期大约需要5个小时。它包括在库存中装载时间，运输时间，在称重桥上称重时间和在Kelanis倾倒时间，然后返回库存。在2022年1月至4月期间，平均运输周期时间为5小时14分钟，这意味着超过了年初商定的5小时时间。这对期间销售目标的未实现产生影响，最终影响公司收入目标的未实现。本研究的重点是分析专用运输道路无法实现周期时间目标的根本原因，并找出改善这种情况的解决方案。所使用的方法是定量和定性的，以获取数据和信息，从不同的公司利益相关者。根据数据确定问题的根本原因，然后根据访谈和文献研究的结果进行验证。研究得出的问题是运输时间和称重时间。拖运时间受拖车平均行驶速度的影响，称重时间受拖车驾驶员换挡的影响。因此，在分析根本原因的基础上，我们建议提高挂车平均行驶速度的解决方案是增加道路养护，而减少称重时间的解决方案是重新安排挂车操作班次。
{"title":"STRATEGY TO REDUCE COAL HAULING CYCLE TIME TO INCREASE THE PRODUCTIVITY IN PT ADARO INDONESIA","authors":"Jil Helga, Y. Handayati, Adirizal Nizar","doi":"10.30736/jpim.v8i2.1605","DOIUrl":"https://doi.org/10.30736/jpim.v8i2.1605","url":null,"abstract":"PT Adaro Indonesia (AI) is one of the largest thermal coal producers in Indonesia with production of around 40-50 million tons per year. AI’s mine business processes are managing mining production operations and selling to customers. To transport coal from production sites to sales points, AI travels by land and river. This paper will focus on transportation by land. Land coal transportation is carried out from the Stockpile/ROM (run-of-mine) to the Barito River Port in Kelanis Dedicated Coal Terminal using a coal trailer with capacity of 140-ton through dedicated hauling road along 86 km. one coal hauling cycle takes approximately five hours. It includes loading time in the stockpile, hauling time, weighing time on the weighing bridge and dumping time at Kelanis, then back to the Stockpile. In the period of January – April 2022, the average hauling cycle time is 5 hours 14 minutes which means exceeding the agreed time at the beginning of the year which was 5 hours. This has an impact on the non-achievement of sales target in the period that ultimately has an impact on not achieving the company’s revenue target. The focus on this research is to analyze the root cause of the non-achievement of cycle time targets on the dedicated hauling road and will identify the solutions to improve the conditions. The methods used are quantitative and qualitative to obtain data and information from various company stakeholders. The root cause of the problem is identified based on the data then validated based on the results of interviews and literature studies. The problems concluded from this study are transportation time and weighing time. The hauling time is affected by the average travel speed of the trailer, while the weighing time is affected by the change shift of trailer operator. \u0000Therefore, we recommended solution to increase the average travel speed of the trailers based on the root cause analysis is to increase road maintenance, while to reduce weighing time is to reschedule the number trailer operator shifts. ","PeriodicalId":210684,"journal":{"name":"JPIM (Jurnal Penelitian Ilmu Manajemen)","volume":"32 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116650107","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Novi Sofwatunnisa, Muizz Doni Kurniawan, Muhammad Ilhan Manzis, Hardian Rifanza, S. Santoso
The purpose of this study is to determine the management information system used to implement the use of E-banking at Islamic banks using digital technology in the form of gadgets or smartphones. Islamic economic growth has entered Indonesia's broad economic policy framework, so that sharia- based banking has become the driving force for the development of traditional banks. In carrying out its activities, Islamic banks utilize information technology to form and create systems in Islamic banking, namely a special application that can facilitate transaction procedures for customers so that Islamic banks can be said to be relatively good at applying technology.
{"title":"E-BANKING APPLICATION INFORMATION SYSTEM IN SHARIA BANK","authors":"Novi Sofwatunnisa, Muizz Doni Kurniawan, Muhammad Ilhan Manzis, Hardian Rifanza, S. Santoso","doi":"10.30736/jpim.v8i2.1625","DOIUrl":"https://doi.org/10.30736/jpim.v8i2.1625","url":null,"abstract":"The purpose of this study is to determine the management information system used to implement the use of E-banking at Islamic banks using digital technology in the form of gadgets or smartphones. Islamic economic growth has entered Indonesia's broad economic policy framework, so that sharia- based banking has become the driving force for the development of traditional banks. In carrying out its activities, Islamic banks utilize information technology to form and create systems in Islamic banking, namely a special application that can facilitate transaction procedures for customers so that Islamic banks can be said to be relatively good at applying technology.","PeriodicalId":210684,"journal":{"name":"JPIM (Jurnal Penelitian Ilmu Manajemen)","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114535375","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this research is to empirically study employee perceptions of their work in working in micro, small and medium enterprises (MSMEs). The research design uses a quantitative approach through research instruments. The unit of analysis in this study is MSME employees in Yogyakarta who have worked for at least 1 year. Data were collected through face-to-face distribution by researchers with Purposive sampling technique was used to collect this research sample. The total respondents in this study are 138 who are employees of MSMEs in the Special Region of Yogyakarta. This study shows that female leadership has a significant positive effect on Islamic work ethics. The empirical findings also show a significant positive effect of female leadership on work discipline and Islamic work ethics has a significant positive effect on work discipline.
{"title":"EFFORTS TO IMPROVE WORK DISCIPLINE AND ISLAMIC WORK ETHICS WITH WOMEN'S LEADERSHIP ROLES","authors":"Musoli Musoli, Seto Satriyo Bayu Aji","doi":"10.30736/jpim.v8i2.1621","DOIUrl":"https://doi.org/10.30736/jpim.v8i2.1621","url":null,"abstract":"The purpose of this research is to empirically study employee perceptions of their work in working in micro, small and medium enterprises (MSMEs). The research design uses a quantitative approach through research instruments. The unit of analysis in this study is MSME employees in Yogyakarta who have worked for at least 1 year. Data were collected through face-to-face distribution by researchers with Purposive sampling technique was used to collect this research sample. The total respondents in this study are 138 who are employees of MSMEs in the Special Region of Yogyakarta. This study shows that female leadership has a significant positive effect on Islamic work ethics. The empirical findings also show a significant positive effect of female leadership on work discipline and Islamic work ethics has a significant positive effect on work discipline.","PeriodicalId":210684,"journal":{"name":"JPIM (Jurnal Penelitian Ilmu Manajemen)","volume":"177 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115919884","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Service quality is an important factor that could influence many aspects that lead to customer satisfaction, indicators included in service quality such as reliability, responsiveness, and empathy, have strong connection toward its player, which is the human resources. These make the service quality success depends on the quality of human resources. The purpose of this paper is to explore how service quality contributes toward customer satisfaction, and how it enhances customer satisfaction. The result of this paper indicates that service quality have positive and significant influence toward customer satisfaction, the real life scenario explain that the better the service customer received, the more satisfy they are, the explanation for this located in the definition of customer satisfaction, satisfaction indicates the gap between the expectation and they service they received, therefore from this point, it explain that the better the service, the higher the customer satisfaction. In order to achieve this, company must have good selection model in the recruitment process, recalling that, service quality determined by the quality of human resources.
{"title":"THE EFFECT OF SERVICE QUALITY IN ENHANCING CONSUMER SATISFACTION","authors":"Aminah Djunaid","doi":"10.30736/jpim.v8i2.1622","DOIUrl":"https://doi.org/10.30736/jpim.v8i2.1622","url":null,"abstract":"Service quality is an important factor that could influence many aspects that lead to customer satisfaction, indicators included in service quality such as reliability, responsiveness, and empathy, have strong connection toward its player, which is the human resources. These make the service quality success depends on the quality of human resources. The purpose of this paper is to explore how service quality contributes toward customer satisfaction, and how it enhances customer satisfaction. The result of this paper indicates that service quality have positive and significant influence toward customer satisfaction, the real life scenario explain that the better the service customer received, the more satisfy they are, the explanation for this located in the definition of customer satisfaction, satisfaction indicates the gap between the expectation and they service they received, therefore from this point, it explain that the better the service, the higher the customer satisfaction. In order to achieve this, company must have good selection model in the recruitment process, recalling that, service quality determined by the quality of human resources.","PeriodicalId":210684,"journal":{"name":"JPIM (Jurnal Penelitian Ilmu Manajemen)","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130555189","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine the effect of student perceptions and promotion mix on the decision of Trisakti Tourism Institute students to choose the Housekeeping Department. This type of research is descriptive quantitative with multiple regression analysis methods. The population in this study were all students of the Trisakti Tourism Institute. While the sample in the study amounted to 133 respondents using the accidental sampling technique distributing questionnaires with a Likert scale of 1 to 5. Based on the results of the discussion above, it can be concluded that students' perceptions of the housekeeping departments are good with an average score of 3.73. This is of particular concern to the lecturers to maintain the quality of the teaching and learning process, especially so that students are more interested in working in the household world. Showing that advertising, personal selling, sales promotion, and public relations have a significant effect on the decision to choose a major in college
{"title":"STUDENT PERCEPTION AND PROMOTION MIX OF HOUSEKEEPING DEPARTMENT AT TRISAKTI TOURISM INSTITUTE","authors":"Anis Darsiah, Dian Octarina, Vienna Artina Sembiring","doi":"10.30736/jpim.v8i2.1471","DOIUrl":"https://doi.org/10.30736/jpim.v8i2.1471","url":null,"abstract":"This study aims to determine the effect of student perceptions and promotion mix on the decision of Trisakti Tourism Institute students to choose the Housekeeping Department. This type of research is descriptive quantitative with multiple regression analysis methods. The population in this study were all students of the Trisakti Tourism Institute. While the sample in the study amounted to 133 respondents using the accidental sampling technique distributing questionnaires with a Likert scale of 1 to 5. Based on the results of the discussion above, it can be concluded that students' perceptions of the housekeeping departments are good with an average score of 3.73. This is of particular concern to the lecturers to maintain the quality of the teaching and learning process, especially so that students are more interested in working in the household world. Showing that advertising, personal selling, sales promotion, and public relations have a significant effect on the decision to choose a major in college","PeriodicalId":210684,"journal":{"name":"JPIM (Jurnal Penelitian Ilmu Manajemen)","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132082325","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine the effect of online clothing marketing on purchasing decisions in the Shopee online application for Trisakti Tourism Institute students. This type of research is descriptive quantitative with simple regression analysis method and sampling by random sampling. The number of samples is 100 0 people. The results of the study show that clothing online marketing has a significant effect on purchasing decisions in the Shopee online application. Online clothing marketing has a significant impact on the purchasing decisions of Trisakti Institute of Tourism students because of the ease of accessing online stores via mobile devices, providing a wider selection, promotions and discounts, product reviews and ratings, and the ability to easily share information with friends through social media.
{"title":"PENGARUH PEMASARAN ONLINE PAKAIAN TERHADAP KEPUTUSAN PEMBELIAN DI APLIKASI ONLINE SHOPEE PADA MAHASISWA INSTITUT PARIWISATA TRISAKTI","authors":"Mimi Enggriani, Triana Rosalina Dewi, F. Rachim","doi":"10.30736/jpim.v8i2.1596","DOIUrl":"https://doi.org/10.30736/jpim.v8i2.1596","url":null,"abstract":"This study aims to determine the effect of online clothing marketing on purchasing decisions in the Shopee online application for Trisakti Tourism Institute students. This type of research is descriptive quantitative with simple regression analysis method and sampling by random sampling. The number of samples is 100 0 people. The results of the study show that clothing online marketing has a significant effect on purchasing decisions in the Shopee online application. Online clothing marketing has a significant impact on the purchasing decisions of Trisakti Institute of Tourism students because of the ease of accessing online stores via mobile devices, providing a wider selection, promotions and discounts, product reviews and ratings, and the ability to easily share information with friends through social media.","PeriodicalId":210684,"journal":{"name":"JPIM (Jurnal Penelitian Ilmu Manajemen)","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114925467","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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