Pub Date : 1900-01-01DOI: 10.4018/978-1-5225-9425-3.ch004
María del Pilar Ramirez-Salazar, Omar Orlando Ovalle-Mora, Carlos Salcedo-Perez, R. Pérez-Uribe
The strategic organizational direction must deal with the causes that give rise to changes in the organizations in each of their levels. The strategy is affected by the principles, values, and interests of all those who have power in their environment. This chapter reports the results obtained in the Relevance dimension, achieved during more than 3 years of theoretical and applied research that has taken place as a result of the Responsible Integral Management Model (GIR) based on the Human Resources of the companies of the tourism sector, as in the Colombian case.
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Pub Date : 1900-01-01DOI: 10.4018/978-1-5225-9425-3.ch021
William Lugo
The chapter proposes a revision of the concept of strategic innovation, its diverse perspectives, and the most used approaches to its use, such as disruptive, value-based, and open innovation. The analysis is to identify the possibilities for the Small and Medium Sized Enterprises (SMEs) to improve their competitiveness, based on the review of existing literature cases, to highlight applications from the three approaches: design of business concepts, business models, curves of value and exercises of co-creation of value.
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