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International Journal of Export Marketing最新文献

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Institutional investments in international joint ventures: corporate entrepreneurship in emerging market regions 国际合资企业的机构投资:新兴市场地区的公司创业精神
Pub Date : 1900-01-01 DOI: 10.1504/ijexportm.2022.10055361
Yi Wang, U. Nielsen, E. Rasmussen
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引用次数: 0
Will perception of customers of McDonald's fast food restaurant be different in India and USA - A comparative study between the two countries' culture 顾客对麦当劳快餐店的看法在印度和美国是否会有所不同——两国文化的比较研究
Pub Date : 1900-01-01 DOI: 10.1504/ijexportm.2021.115289
R. Srivastava, Paul Manimoy, Sandeep Bhanot
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引用次数: 0
Informal institutions and international performance of Ghanaian small exporting firms: moderation role of formal institutions 非正式制度与加纳小型出口企业的国际绩效:正式制度的调节作用
Pub Date : 1900-01-01 DOI: 10.1504/ijexportm.2019.10026136
P. Oppong
This paper accentuates the conviction that institutions play a significant role in SMEs internationalisation. Informal institutional mechanisms have been notable in localities in the African setting. However, most studies in business research have been focused on formal institutions. The role of informal institutions in the international performance of SMEs demands to be understood with more cases. This paper argues that the two dimensions of institutions do not work in isolation but complement each other to provide the desired results in SMEs' international performance. We analyse the complementation role of formal and informal institutions in the internationalisation of small exporting firms. This study is based on primary data collected through a survey of 134 small exporting firms from different sectors in Ghana and analysed with multiple regression in SPSS. Findings revealed that not every aspect of the informal institutional mechanism is relevant for superior firms' international performance. Formal institutions complement informal institutions in order to function effectively.
本文强调了制度在中小企业国际化中发挥重要作用的信念。非正式体制机制在非洲的地方环境中十分显著。然而,大多数商业研究都集中在正式制度上。非正式制度在中小企业国际绩效中的作用需要通过更多的案例来了解。本文认为,制度的两个维度不是孤立的,而是相辅相成的,才能为中小企业的国际绩效提供预期的结果。我们分析了正式和非正式机构在小型出口企业国际化中的互补作用。本研究是基于通过对来自加纳不同部门的134家小型出口公司的调查收集的主要数据,并在SPSS中进行多元回归分析。研究发现,并不是所有的非正式制度机制都与优势企业的国际绩效相关。正式制度与非正式制度相辅相成,才能有效发挥作用。
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引用次数: 1
Where are you from The influence of an unfamiliar sub-national region of origin from familiar and unfamiliar countries on quality perceptions and purchase intentions 来自熟悉和不熟悉的国家的不熟悉的次国家地区对质量感知和购买意愿的影响
Pub Date : 1900-01-01 DOI: 10.1504/ijexportm.2022.10050131
Richard Glavee Geo, Mark Pasquine, Ø. Moen
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引用次数: 0
Environmental consciousness and its impact on pro-environmental purchase intention in emerging economies perspective 新兴经济体环境意识及其对亲环保购买意愿的影响
Pub Date : 1900-01-01 DOI: 10.1504/ijexportm.2021.10045468
Imtiaz Masroor, F. Ahmed, Mst. Naznin Sultana
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引用次数: 1
Beyond triple bottom line: 4Ps framework for the sustainability of the firms 超越三重底线:公司可持续发展的4p框架
Pub Date : 1900-01-01 DOI: 10.1504/ijexportm.2021.10045178
Lekhnath Bhattarai, Biranchi Poudyal, A. Thapa, K. Bhandari
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引用次数: 0
Employer branding attractiveness for potential employees in an emerging economy: evidence of heterogeneity 新兴经济体中雇主品牌对潜在雇员的吸引力:异质性的证据
Pub Date : 1900-01-01 DOI: 10.1504/ijexportm.2022.10054785
Anika Tabassum Sadia, M. Khudri
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引用次数: 0
Drivers of entrepreneurial start-ups and challenges on start-ups success: implications for entrepreneurial education in Ghana 创业创业的驱动因素和创业成功的挑战:对加纳创业教育的启示
Pub Date : 1900-01-01 DOI: 10.1504/ijexportm.2023.10058310
I. Akuffo, D. Gameti
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引用次数: 0
Foreign implementation strategies: the case of Swiss manufacturing MNCs 国外实施策略:以瑞士制造业跨国公司为例
Pub Date : 1900-01-01 DOI: 10.1504/ijexportm.2021.10042909
Stefanie Hasler, Patrick Ischer, Lamia Ben Hamida
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引用次数: 0
The international expansion of Chinese and Taiwanese electronics firms: the role of networking and learning 中国和台湾电子企业的国际扩张:网络和学习的作用
Pub Date : 1900-01-01 DOI: 10.1504/ijexportm.2022.10053677
A. Arslan, Mario Glowik, Agnieszka Chwialkowska, Waheed Akbar Bhatti
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引用次数: 0
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International Journal of Export Marketing
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