Pub Date : 2022-07-18DOI: 10.37729/sjmb.v18i2.6862
Abdurrahman Abdurrahman, I. B. N. Udayana, Lusia Tria Hatmanti Hutami
This research was conducted to analyze the variables that affect the marketing performance of MSME Coffee Shops in DIY. The independent variables consist of Market Orientation (X1), Learning Orientation (X2), and Product Innovation (X3). The dependent variable is marketing performance (Y).Samples taken are employees, managers and marketing management of UMKM Coffee Shops in DIY who have worked at UMKM Coffee Shops in DIY. The number of samples taken is 100 respondents using positive sampling technique. The analysis tool used is SPSS 20.Based on the results of the analysis and discussion using multiple regression analysis, it shows that market orientation, learning orientation and product innovation have a significant positive effect on marketing performance. Partially market orientation has a significant positive effect on marketing performance, learning orientation partially has no significant effect on marketing performance, while simultaneously product innovation d has a significant positive effect on marketing performanceKeywords: Market Orientation, Learning Orientation, Product Innovation, Marketing Performance
{"title":"PENGARUH ORIENTASI PASAR, ORIENTASI PEMBELAJARAN DAN INOVASI PRODUK TERHADAP KINERJA PEMASARAN (STUDI KASUS PADA UMKM WARUNG KOPI DI DIY)","authors":"Abdurrahman Abdurrahman, I. B. N. Udayana, Lusia Tria Hatmanti Hutami","doi":"10.37729/sjmb.v18i2.6862","DOIUrl":"https://doi.org/10.37729/sjmb.v18i2.6862","url":null,"abstract":"This research was conducted to analyze the variables that affect the marketing performance of MSME Coffee Shops in DIY. The independent variables consist of Market Orientation (X1), Learning Orientation (X2), and Product Innovation (X3). The dependent variable is marketing performance (Y).Samples taken are employees, managers and marketing management of UMKM Coffee Shops in DIY who have worked at UMKM Coffee Shops in DIY. The number of samples taken is 100 respondents using positive sampling technique. The analysis tool used is SPSS 20.Based on the results of the analysis and discussion using multiple regression analysis, it shows that market orientation, learning orientation and product innovation have a significant positive effect on marketing performance. Partially market orientation has a significant positive effect on marketing performance, learning orientation partially has no significant effect on marketing performance, while simultaneously product innovation d has a significant positive effect on marketing performanceKeywords: Market Orientation, Learning Orientation, Product Innovation, Marketing Performance","PeriodicalId":212214,"journal":{"name":"SEGMEN: Jurnal Manajemen dan Bisnis","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126749142","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-01DOI: 10.37729/sjmb.v18i2.6845
Vina Anggita Sari, Mujino Mujino
This study aims to determine the financial performance of PT Indofarma (Persero) Tbk. the period 2014 - 2019 whether it is in good condition or not. The method of measuring performance is by assessing the level of health. Based on the Decree of the Minister of State-Owned Enterprises Number: KEP-100 / MBU / 2002 it is focused on the financial aspect, consisting of 8 indicators including; return on equity, return on investment, cash ratio, current ratio, collection periods, inventory turnover, total asset turnover, total equity to total assets. The results of 8 indicators for 2014 - 2019 fluctuated, in 2014 the total score was 37.5 in the BBB category, in 2015 the total score was 42 in the BBB category, in 2016 the total score was 32.5 in the BB category, in 2017 the total score was 32.5 in the BB category, in 2018 the total score was 34.5 in the BB category, and in 2019 the total score was 40.5 in the BBB category. With the results of this assessment, it can be concluded that for 2014-2019 the level of financial health of PT Indofarma (Persero) Tbk. Get the predicate less healthy, because the total score at 6 years <65.
{"title":"ANALISIS KINERJA KEUANGAN UNTUK MENILAI KESEHATAN PERUSAHAAN FARMASI MILIK BUMN (STUDI KASUS PT INDOFARMA (PERSERO) TBK.)","authors":"Vina Anggita Sari, Mujino Mujino","doi":"10.37729/sjmb.v18i2.6845","DOIUrl":"https://doi.org/10.37729/sjmb.v18i2.6845","url":null,"abstract":"This study aims to determine the financial performance of PT Indofarma (Persero) Tbk. the period 2014 - 2019 whether it is in good condition or not. The method of measuring performance is by assessing the level of health. Based on the Decree of the Minister of State-Owned Enterprises Number: KEP-100 / MBU / 2002 it is focused on the financial aspect, consisting of 8 indicators including; return on equity, return on investment, cash ratio, current ratio, collection periods, inventory turnover, total asset turnover, total equity to total assets. The results of 8 indicators for 2014 - 2019 fluctuated, in 2014 the total score was 37.5 in the BBB category, in 2015 the total score was 42 in the BBB category, in 2016 the total score was 32.5 in the BB category, in 2017 the total score was 32.5 in the BB category, in 2018 the total score was 34.5 in the BB category, and in 2019 the total score was 40.5 in the BBB category. With the results of this assessment, it can be concluded that for 2014-2019 the level of financial health of PT Indofarma (Persero) Tbk. Get the predicate less healthy, because the total score at 6 years <65.","PeriodicalId":212214,"journal":{"name":"SEGMEN: Jurnal Manajemen dan Bisnis","volume":"88 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128989996","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-01DOI: 10.37729/sjmb.v18i2.6842
M. Nasution, I. B. Udayana, Lusia Tria Hatmanti Hutami
This study aims to examine the "Effect of Promotion, Price Perception and Experience on Loyalty with Satisfaction and Trust as Intervening Variables".The sample of this study was 140 Shopee users in Yogyakarta using questionnaires which were distributed using purposive sampling technique. The research results show (1) there is a positive and significant effect of promotion on satisfaction, (2) there is a positive and significant effect of price perception on satisfaction, (3) there is a positive and significant effect of experience on trust, (4) there is a positive and significant effect on satisfaction with loyalty, (5) There is a positive and significant effect of trust on loyalty, (6) there is a positive and significant influence of promotion on loyalty through satisfaction, (7) there is a positive and significant effect on perception towards loyalty through satisfaction, and (8) there is a positive and significant influence of experience on loyalty through trust from Shopee users in Yogyakarta.Keywords : Promotion, Price Perception, Experience, Satisfaction, Trust, Customer Loyalty
{"title":"PENGARUH PROMOTION, PRICE PERCEPTION DAN EXPERIENCE TERHADAP CUSTOMER LOYALTY DENGAN SATISFACTION DAN TRUST SEBAGAI VARIABEL INTERVENING","authors":"M. Nasution, I. B. Udayana, Lusia Tria Hatmanti Hutami","doi":"10.37729/sjmb.v18i2.6842","DOIUrl":"https://doi.org/10.37729/sjmb.v18i2.6842","url":null,"abstract":"This study aims to examine the \"Effect of Promotion, Price Perception and Experience on Loyalty with Satisfaction and Trust as Intervening Variables\".The sample of this study was 140 Shopee users in Yogyakarta using questionnaires which were distributed using purposive sampling technique. The research results show (1) there is a positive and significant effect of promotion on satisfaction, (2) there is a positive and significant effect of price perception on satisfaction, (3) there is a positive and significant effect of experience on trust, (4) there is a positive and significant effect on satisfaction with loyalty, (5) There is a positive and significant effect of trust on loyalty, (6) there is a positive and significant influence of promotion on loyalty through satisfaction, (7) there is a positive and significant effect on perception towards loyalty through satisfaction, and (8) there is a positive and significant influence of experience on loyalty through trust from Shopee users in Yogyakarta.Keywords : Promotion, Price Perception, Experience, Satisfaction, Trust, Customer Loyalty","PeriodicalId":212214,"journal":{"name":"SEGMEN: Jurnal Manajemen dan Bisnis","volume":"238 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114186979","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：