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STRATEGI KEUNGGULAN BERSAING DALAM PENGEMBANGAN PERGURUAN TINGGI ISLAM 伊斯兰学院发展的竞争卓越战略
Pub Date : 2023-07-09 DOI: 10.35897/ps.v13i01.1017
A. Masduki
This Study aim to discusses the concepts, strategies, and implications of competitive advantage in Islamic tertiary institutions. Furthermore, the purpose of this study is to analyze and find about the concepts, strategies, and implications of competitive advantage in Islamic tertiary institutions. This study uses a qualitative method with a multi-case study type of research. The research locations were at Malang State Islamic University and Muhammadiyah University of Malang, data collection techniques were in-depth interviews, observation, participation and documentation studies. Data analysis was carried out through three stages, namely data presentation, data condensation, and drawing conclusions in each case, followed by a comparative study of the two cases. As for checking the validity of the data researchers carried out with credibility, transferability, dependability, and confirmability. The results of this study are: First, the concept of competitive advantage in the development of Islamic tertiary institutions is to carry out general tips/patterns in plans and actions focused on the vision and mission to become an Islamic tertiary institution. leading (superior) with special characteristics and religious character. The differentiation of UIN Malang is the integration of Islam with the character of ulul albab while UMM integrates science and technology with the character of progressing Islam, being Indonesian and modern. Second, strategic steps for competitive advantage in the development of Islamic tertiary institutions are determining uniqueness, conducting internal and external environmental analysis, making programs and policies, improving human resource capabilities, building reputation, improving infrastructure, improving services and having business units. Third, the implications of building strategy Building competitive advantage in the development of Islamic tertiary institutions can be seen through the progress achieved, namely receiving appreciation and recognition from various groups, both national and international levels. Institutional, academic, HR, infrastructure, funding have increased.Based on these results the findings of this study are Competitive Advantage Strategies in the Development of Islamic Higher Education with Religious-based Differentiation Generic Competitive Strategies.
本研究旨在探讨伊斯兰高等教育机构竞争优势的概念、策略和影响。此外,本研究的目的是分析和发现伊斯兰高等教育机构竞争优势的概念、策略和含义。本研究采用多案例研究的定性方法。研究地点在玛琅州立伊斯兰大学和玛琅Muhammadiyah大学,数据收集技术是深入访谈、观察、参与和文件研究。数据分析分三个阶段进行,分别是数据呈现、数据浓缩、得出每个案例的结论,然后对两个案例进行对比研究。对于研究人员所进行的数据有效性的检验,具有可信性、可转移性、可靠性和可确认性。本研究的结果是:第一,伊斯兰高等教育机构发展竞争优势的概念是在计划和行动中执行一般提示/模式,重点关注成为伊斯兰高等教育机构的愿景和使命。具有特色和宗教色彩的领导(上级)。玛琅大学的特色是伊斯兰教与伊斯兰教法的融合,而玛琅大学的特色则是科学技术与进步伊斯兰教的融合,具有印尼性和现代性。第二,伊斯兰高等教育机构发展竞争优势的战略步骤是确定独特性,进行内部和外部环境分析,制定计划和政策,提高人力资源能力,建立声誉,改善基础设施,改善服务和建立业务单位。建立伊斯兰高等教育机构发展的竞争优势可以通过所取得的进展来看出,即获得国家和国际各级各种群体的赞赏和认可。机构、学术、人力资源、基础设施和资金都增加了。在此基础上,本研究的结果是基于宗教的差异化竞争战略在伊斯兰高等教育发展中的竞争优势战略。
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引用次数: 0
Penerapan Metode Demontrasi pada Mata Pelajaran Fiqih terhadap Siswa Madrasah Diniyah 将“民主”方法应用于当代伊斯兰学校学生
Pub Date : 2023-07-06 DOI: 10.35897/ps.v13i02.1030
Mudhofar
This research was conducted due to the low understanding of the students, the learning process never used the method in fiqh class III Madrasah Diniyah Ali Makiniyyah Bulupitu, Gondanglegi. Based on the results of the UH (Daily Test) in the even semester of 2022-2023, out of 22 students, only 6 students whose grades reached the KKM and 16 students are still incomplete. The model used by researchers as a reference for class action research is Kurt Lewin's model in which there are four stages of empathy, namely planning, acting, observation, reflection. The subjects of this study were students of class III Madrasah Diniyah Al Makiniyyah Bulupitu, Gondanglegi consisting of 22 students. Data collection was carried out by researchers through observation, documentation of UH scores (Daily Repeat) for fiqh subjects in even semester 2022-2023, interviews, written tests, and documentation. The results of the study are as follows: (1) The application of the demonstration method obtained from observations of teacher activity and student activity in cycle II, namely 80.8 (good) and in cycle III increased to 93 (very good). Meanwhile, the observation results of students in cycle II were 82.8 (good) and in cycle II it increased to 93 (very good). (2) The understanding of the fiqh subject on prayer fardhu material using the demonstration method has increased. This can be seen from the average value of students in fiqh subjects on fardhu prayer on pre-cycles which is 62.5 with a percentage of 27.27% (less). In cycle II it became 68.1 with a percentage of 45.45% (less). In cycle III it increased to 83.18 with a percentage of 81.81% (very good). Key words: demonstration; education; fiqh; implementation; Islam
本研究是在Gondanglegi Madrasah Diniyah Ali Makiniyyah Bulupitu III班进行的,由于学生的理解程度低,学习过程中从未使用过该方法。根据2022 ~ 2023学年度双数学期的日常考试结果,在22名学生中,达到KKM标准的只有6名,未达到标准的有16名。研究者们用于集体行动研究的参考模型是Kurt Lewin的模型,其中共情分为四个阶段,即计划、行动、观察、反思。本研究的对象为贡丹格吉Madrasah Diniyah Al Makiniyyah Bulupitu III班的学生,共22名学生。研究人员通过观察、记录2022-2023学期fiqh科目的UH分数(Daily Repeat)、访谈、笔试和文档来收集数据。研究结果如下:(1)通过对第二周期教师活动和学生活动的观察得出的示范方法的应用,即80.8(良好),第三周期增加到93(非常好)。同时,第二周期学生的观察成绩为82.8(良好),第二周期学生的观察成绩增加到93(非常好)。(2)使用示范方法对祈祷法杜材料的伊斯兰主题的理解有所增加。这可以从伊斯兰科目的学生在周期前祈祷的平均值来看,它是62.5,百分比为27.27%(更少)。第二周期为68.1,比例为45.45%(下降)。在第三周期,它增加到83.18,占81.81%(非常好)。关键词:示范;教育;教法;实施;伊斯兰教
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引用次数: 0
Efektivitas Pembelajaran Mengaji Metode Tilawati di Masjid SD Muhammadiyah 9 Kota Malang 在马郎9个城市的Muhammadiyah小学学习silawati方法的有效性
Pub Date : 2023-06-29 DOI: 10.35897/ps.v13i01.1015
Roihana, Hilya Adillah
The implementation of learning to recite the Al Qur”an is more effective and efficient in the mosque than in the classroom. Because in the mosque, teachers can convey material more freely and are closer to students. Inside the mosque it can also make it easier to adjust the sitting position for the classical learning model and also students feel more comfortable because of the new atmosphere. Based on the background above, the purpose of this research is to know and understand the effectiveness of learning to recite the tilawati method carried out in elementary the mosques Muhammadiyah of nine City of Malang. Qualitative research with a descriptive approach is used with the aim of explaining and describing existing events, both practical and engineered. This data collection technique is used to obtain data as needed. This data includes: Observations, Interviews, Documentation. Research findings. This learning of the Al Qur”an  produces effectiveness in the learning process, because the place is more comfortable and provides students, and is more conditioned for students who are busy or joking around themselves. This tilawati method has several volumes, namely volumes one to volume the six and after volume the six is finished, students continue to the Al-Quran. This Al Qur’an class is different from the formal class, both in terms of the number of students, the location of implementation and the number of classes of Al Qur’an. In this Al Qur’an class each teacher teaches a maximum of twenty children. In contrast to formal classes, where one class consists of approximately the thirty children. Keywords: Effectiveness; Tilawati; the SD Muhammadiyah of nine Malang City
在清真寺里学习背诵《古兰经》比在教室里更有效。因为在清真寺里,老师可以更自由地传递材料,也更接近学生。在清真寺内,它也可以更容易地调整坐姿,以适应经典的学习模式,而且由于新的氛围,学生们也会感到更舒适。基于以上背景,本研究的目的是了解和了解在玛琅九市的清真寺小学开展的学习背诵提拉瓦提法的有效性。定性研究采用描述性的方法,目的是解释和描述现有的事件,包括实际的和工程的。这种数据收集技术用于根据需要获取数据。这些数据包括:观察、访谈、文件。研究成果。这种对《古兰经》的学习在学习过程中产生了有效性,因为这个地方更舒适,为学生提供了更多的条件,更适合那些忙碌或开玩笑的学生。这种提拉瓦提法有几卷,即第一卷到第六卷,第六卷完成后,学生们继续学习《古兰经》。这个《古兰经》课与正式的《古兰经》课不同,无论是在学生的数量、实施地点和《古兰经》课的数量上。在这个《古兰经》课堂上,每个老师最多教20个孩子。与正规班级相比,一个班级大约由30个孩子组成。关键词:有效性;Tilawati;玛琅九城的圣穆罕默迪亚
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引用次数: 0
Kebijakan Perlindungan Anak 儿童保护政策
Pub Date : 2023-06-28 DOI: 10.35897/ps.v13i01.1000
Junaidi, Khoiruman
Dalam dunia pendidikan sendiri, budaya  menghukum anak  yang adiktif sangat umum terjadi, meskipun kita semua tidak tahu apa pengaruhnya terhadap anak setelah menerima hukuman tersebut.Untuk mendukung terlaksananya kebijakan perlindungan anak yang berjalan dengan baik, penulis berharap lembaga pendidikan mengadakan workshop tentang kebijakan perlindungan anak dan hak anak, agar tidak terjadi kesalahpahaman tentang perlindungan anak dan haknya.Penulis juga berharap agar pemerintah mensosialisasikan isi kebijakan perlindungan anak secara berkeadilan sosial, sehingga seluruh lapisan masyarakat dapat lebih memahami isi  kebijakan tersebut, dan penulis sangat berharap seluruh lapisan masyarakat ikut berperan. Kata kunci: hak; hukum; kebijakan; pemerintah; perlindungan anak;
在教育本身的世界里,惩罚成瘾儿童的文化是很常见的,尽管我们所有人都不知道这些行为对儿童的影响。为了支持有效的儿童保护政策的成立,作者希望教育机构举办一个关于儿童保护和儿童权利政策的工作坊,以免对儿童保护和权利产生误解。作者还希望政府将保护儿童政策的内容社会化,使整个社会能够更好地理解其内容,作者希望整个社会能够发挥作用。关键词:权利;法律;政策;政府;儿童保护;
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引用次数: 0
Pembelajaran SKI Melalui Google Sites Pembelajaran SKI Melalui谷歌网站
Pub Date : 2023-06-28 DOI: 10.35897/ps.v13i01.999
Hairul Puadi, Muhammad Madarik
In fact, the SKI (Islamic Cultural History) subject is somewhat shunned by most students. They are of the view that SKI is a subject in the form of a set of "texts on history" which are more written so that they are considered boring, moreover the teacher's delivery still uses the lecture method. As a mover, the teacher should take steps to change in the classroom, including: [a] The teacher provides stimulation so that it does not dominate the teaching style. [b] Students need to be given a wide space in the realm of creativity, so that they have the opportunity to think critically. [c] Just as the government has made regulations on how the nation's generation can be more active, critical, and innovative in learning, educators are making efforts on how students are able to dominate the class. [d] One of the developments in the media domain is the use of Google tools. Google Sites is a tool for creating websites for teams, projects, events or other purposes. Through the use of Google Sites, the school community is designed to be able to present teaching materials, especially the SKI subject, in the form of more varied characteristics. The steps for using Google media include: [1] Preparation before students access the Google Site. [2] Activities while students access the Google Site. How to create Google Sites as stated in the Google guide. The Google Site provides teaching materials, and features that make learning effective. Keywords: SKI, learning media, Google Site.
事实上,大多数学生都避开了伊斯兰文化史这门课。他们认为SKI是一门以一套“历史文本”的形式出现的学科,这些文本更多的是书面的,所以他们被认为是无聊的,而且老师的讲课方式仍然是讲课的方式。作为推动者,教师应该采取措施在课堂上进行改变,包括:[a]教师提供刺激,使其不主导教学风格。[b]学生需要在创造领域有广阔的空间,这样他们才有机会进行批判性思考。[c]就像政府已经规定了国家的一代人如何在学习中更加积极、批判和创新一样,教育者也在努力研究学生如何能够在课堂上占据主导地位。[d]媒体领域的发展之一是谷歌工具的使用。谷歌Sites是一个为团队、项目、活动或其他目的创建网站的工具。通过使用谷歌网站,学校社区能够以更多样化的形式呈现教学材料,特别是滑雪主题。使用谷歌媒体的步骤包括:[1]学生进入谷歌网站前的准备。[2]活动,而学生访问谷歌网站。如何按照谷歌指南中的说明创建谷歌站点。谷歌网站提供教学材料和功能,使学习有效。关键词:SKI,学习媒体,谷歌网站
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引用次数: 0
Analisis Semantik Dan Penggunaan Afiksasi Dalam Terjemahan Lagu Selawat Ai Khodijah
Pub Date : 2023-06-28 DOI: 10.35897/ps.v13i01.998
Jp, Analisis Semantik, Dan Penggunaan, Afiksasi Dalam, Terjemahan Lagu Selawat, A. Khodijah
This study examines the semantics or explicit and implied meanings and the use of affixes contained in Ai Khodijah selawat songs. The method used in this research is a type of qualitative descriptive research, which studies the existing problems, as well as the working procedures that apply. This qualitative descriptive research aims to describe what currently applies. In which there are efforts to describe, record, analyze and interpret the conditions that are currently occurring, in other words from qualitative descriptive research, namely, aiming to obtain information about the existing conditions. Data collection techniques to obtain this data collection technique, the researchers used data mining techniques, namely downloading, listening, taking notes and interviewing about the meaning contained in Ai Khodijah's song Aminuddin's conclusion defines the semantic to signify using the assumption that the meaning becomes part of the language and semantic meaning is part of linguistics in this study the researcher will examine the explicit and implied meanings in the song selawat Atainakum. Key words: affix; linguistics; meaning; selawat; semantics.
本研究考察了Ai Khodijah selawat歌曲中所包含的语义或显性和隐含意义以及词缀的使用。本研究使用的方法是一种定性描述性研究,研究存在的问题,以及适用的工作程序。这个定性描述性研究的目的是描述当前的应用。其中有描述,记录,分析和解释目前正在发生的条件的努力,换句话说,从定性描述性研究,即旨在获得有关现有条件的信息。数据收集技术为了获得这一数据收集技术,研究者使用数据挖掘技术,即下载、听、记笔记和采访的方式对Ai Khodijah的歌曲所包含的意义进行了研究。Aminuddin的结论将语义定义为表示,假设意义成为语言的一部分,语义是语言学的一部分。在本研究中,研究者将研究歌曲selawat Atainakum中的显性和隐含意义。关键词:词缀;语言学;意义;selawat;语义。
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引用次数: 0
Penggunaan Model ICARE dengan Media Make and Match untuk Meningkatkan Hasil Belajar pada Pelajaran PAI 在 PAI 课程中使用 ICARE 模型和 Make and Match 媒体提高学习效果
Pub Date : 2023-06-26 DOI: 10.35897/ps.v13i01.1137
Muhammad Hasyim
Model ICARE is a framework that is used as a guideline in carrying out learning activities. To improve the learning outcomes as desired, the researcher applies Make and Match media as supporting model to improve student learning outcomes. Make and Match media itself is a learning media that prioritizes the cultivation of social skills, especially the ability to work in team, interact with people, and the ability to think fast and critical through the game of finding a partner with the help of cards. After implementing the model ICARE with Make and Match Media, students improved their learning skill. In the pre-action learning activities, the number of students who got a score above the KKM was 2 students or 6.7% with a score of 80. In the first cycle of action the number of students who completed it was 13 students or 43.3% with a score of 80. And in the second cycle of action the number of students who got a score above the KKM totaling 30 students or 100% with a score of 80 as many as 21 students or 70%, 6 students got a score of 90 or 20% and students who got a score of 100 were 3 students or 10%.
ICARE模型是一个框架,用于指导开展学习活动。为了达到预期的学习效果,研究者采用制作和匹配媒体作为支持模型来提高学生的学习效果。Make and Match media本身就是一种学习型媒体,它注重社交技能的培养,尤其是团队合作能力、与人互动的能力,以及通过纸牌游戏寻找伙伴的快速批判性思维能力。通过“Make and Match Media”,同学们的学习能力得到了提高。在行动前学习活动中,得分在80分以上的学生有2人,占6.7%。在第一个行动周期中,完成课程的学生人数为13名,占43.3%,得分为80分。在第二轮行动中,成绩在KKM以上的学生有30人(100%),80分的有21人(70%),90分的有6人(20%),100分的有3人(10%)。
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引用次数: 0
EFEKTIFITAS PENGELOLAAN APBDes MENGGUNAKAN SISTEM KEUANGAN DESA (SISKEUDES) APBDes管理的有效利用农村金融系统(siscurdes)
Pub Date : 2023-06-26 DOI: 10.35897/ps.v13i01.1102
Rudy Catur Rohman Kusmayadi
Tujuan penelitian ini adalah untuk mengetahui dan menganalisis sebesar efektif penggunanan sistem keuangan desa dalam upaya untuk meminimalisir dan mengantisipasi terjadinya penyelewengan dana desa dan mendukung peraturan pengelolaan keuangan desa yang transparan, akuntabel, serta partisipatif, pemerintah bekerja sama dengan Kementerian Dalam Negeri dan BPKP untuk melakukan pengembangan aplikasi yang dinamakan Sistem Keuangan Desa (Siskeudes). Dalam penelitian ini yang menjadi rumusan masalah: 1). Bagaimanakah efektifitas tata kelola keuangan desa dengan mempergunakan sistem keuangan desa? 2).Bagaimanakah strategi pemerintah desa dalam tata kelola keuangan desa? Penelitian ini merupakan penelitian kualitatif dengan pendekatan studi kasus (case study). Penelitian ini memusatkan diri secara intensif pada satu obyek tertentu yang mempelajarinya sebagai suatu kasus. Pengumpulan data dilakukan dengan metode wawancara, observasi, dan dokumentasi. Subjek penelitian adalah Kepala Desa, Sekretaris Desa, Kaur Keuangan, dan Operator aplikasi sistem keuangan desa. Objek penelitiannya adalah aplikasi sistem keuangan desa. Hasil dari penelitian tersebut adalah: 1). Penggunaan aplikasi sitem keuangan desa (Siskuedes) sangat efektif diterapkan di Desa Wandanpuro Kecamatan Bululawang Kabupaten Malang dibandingkan dengan menggunakan cara manual. Aplikasi sistem keuangan desa mampu meningkatkan tata kelola keuangan desa mulai dari tahap perencanaan, pelaksanaan dan pelaporan/evaluasi sehingga dapat tersusun menjadi lebih tertib dan terperinci. 2). Sedangkan strategi yang dilakukan dalam menghadapi kendala yang dihadapi oleh pemerintah Desa Wandanpuro Kecamatan Bululawang Kabupaten Malang dalam penggunaan aplikasi sistem keuangan desa antara lain: a. Adanya peningkatan pemahaman, dan ketrampilan pengoperasian Aplikasi Sistem Tata Kelola Keuangan Desa dengan mengikuti pelatihan-pelatihan serta adanya panduan dalam bentuk Petunjuk Pengoperasian Aplikasi Sistem Tata Kelola Keuangan Desa. b. Apabila ada perubahan terkait dengan pagu anggaran, operator keuangan siskuedes segera menyesuaikan terutama dalam tahap perencanaan keuangan setiap awal tahun. Berdasarkan kesimpulan di atas maka dapat disampaikan beberapa saran bagi pemerintah Desa Wandanpuro Kecamatan Bululawang Kabupaten Malang, sebagai berikut: 1).Pemerintah Desa Wandanpuro Kecamatan Bululawang Kabupaten Malang lebih meningkatkan daya guna aplikasi sistem keuangan desa yang telah diterapkan. Meningkatkan sinergitas antar perangkat desa dan lembaga desa agar laporan keuangan desa bisa diupload di website desa agar dapat dijangkau oleh masyarakat lebih luas lagi, yang mana tujuannya aspek akuntabiltas keuangan dapat tercapai. 2). Terkait kendala yang dihadapi oleh Pemerintah Desa Wandanpuro Kecamatan Bululawang Kabupaten Malang dalam penggunaan aplikasi sistem keuangan desa, memberikan beberapa solusi yaitu: a. Diharapkan operator keuangan desa untuk mengikuti pelatihan terkait dengan sistem keuangan desa, dalam
研究的目的是了解和分析有效penggunanan大小村庄,以减少金融体系和预测失误发生的村庄和资金支持村里的财务管理规则透明、负责和参与,政府与内政部合作金融体系和BPKP进行应用程序开发所谓的村庄(Siskeudes)。在本研究中,问题的一个公式是:1)。使用农村金融管理如何有效?2)农村政府在农村金融管理方面的战略是什么?本研究是一个案例研究方法的定性研究。这项研究集中在一个特定的物体上,这个物体作为一个例子来研究它。数据收集是通过采访、观察和记录的方法进行的。研究对象是村长、村长、财政部长和村金融系统的应用程序操作员。他的研究对象是一个针对农村金融系统的应用程序。这项研究的结果是:1)。使用农村金融系统(Siskuedes)应用于马郎地区的Wandanpuro街道街道比使用手动技术更有效。农村金融系统的应用可以从计划、执行和报告/评估阶段开始改善农村金融管理,使其更加有序和详细。2)。而面对政府所面临的障碍中做了战略Wandanpuro村街道Bululawang地区金融系统应用使用率中可怜的村庄包括:a .有了可喜的增长,技能的理解操作系统应用金融治理村庄按照pelatihan-pelatihan以及任何形式的指南提示操作系统应用金融治理村庄。当涉及到预算支出的变化时,siskuedes财务操作员会迅速调整,特别是在每年年初的财务规划阶段。根据上述结论,我们可以向马郎县万丹普劳地区政府提出一些建议,如下如下:1)。增加农村设备和乡村机构之间的协同互谅互让,以便在村庄网站上上传村庄财务报告,让更广泛的社区接触,从而实现财务会计方面的目标。2).在旺丹普洛村政府在使用农村金融系统方面所面临的问题,提供了一些解决方案:a.预计农村金融运营商将参加与农村金融系统相关的培训,以提高地方政府和地面当局的能力和能力,以便在与农村金融系统计划相关的变化时更容易理解和更快地适应。每年的早些时候,他们都努力与相关的预算信息协调,以保持系统和数据输入的有序和及时。关键词:有效性,apbvillage, village金融系统
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引用次数: 0
State Revenue (Tax System and Policies, Shifting of the Tax Burden, Welfare Lost Due to Tax) 国家税收(税收制度与政策、税负转移、税收带来的福利损失)
Pub Date : 2023-04-20 DOI: 10.35897/ps.v11i2.955
Suyanto
Government revenue is the revenue received and used by the government to carry out its functions so that it can independently pay for its increased spending in the public sector. Taxes are usually a country's main source of income, funding national development and government spending. The purpose of this research is to find out how tax codes and tax politics operate, as well as how the tax burden has changed and how much wealth has been lost as a result of taxation. Tax is an obligation that must be paid by a person or entity to the state which is imposed by law, has no direct reciprocity, and is used for governmental purposes in the interests of the people. In tax collection, there are three systems. Taxation politics in Indonesia are regulated in 10 laws, and changes to the tax burden are divided into two parts. The excess burden imposed by the tax is referred to as the welfare lost due to taxation. Key words: economic; revenue; system; tax; welfare
政府收入是指政府为履行其职能而获得和使用的收入,从而能够独立支付其在公共部门增加的支出。税收通常是一个国家的主要收入来源,为国家发展和政府支出提供资金。本研究的目的是找出税法和税收政治是如何运作的,以及税收负担是如何变化的,以及由于税收而损失了多少财富。税收是法律规定的个人或实体必须向国家支付的义务,没有直接的互惠关系,是政府为人民的利益而使用的。在税收征收中,有三种制度。印度尼西亚的税收政治由10部法律规定,税收负担的变化分为两部分。税收带来的额外负担被称为因税收而失去的福利。关键词:经济;收入;系统;税收;福利
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引用次数: 0
The Implementation of the Pancasila Economy to Empower MSMEs Post Pandemic Covid 19 实施Pancasila经济以增强Covid - 19大流行后中小微企业的权能
Pub Date : 2023-04-18 DOI: 10.35897/ps.v12i1.954
Suyanto
Many industries have been affected by the COVID-19 outbreak, especially the economy. This economic impact is not only felt locally but even internationally. The marketing plan for MSMEs engaged in the creative economy sector, namely human activities in which individuals independently manage economic resources while being under the authority they control. MSMEs are currently changing their marketing tactics to advertise their products through online marketplaces in the era of globalization. To find out how a Pancasila-based economy that is transitioning to the digital era will be used and how local government priorities for MSMEs during a pandemic are the goals of this research. A literature study approach is used in this article to describe various books, journals, and internet publications. The study of the findings of this article shows that the growth of digital MSMEs and digital entrepreneurship in Indonesia amid the Covid pandemic has turned into a rescue solution. One of the solutions to ensure that MSMEs remain accessible during the Covid 19 pandemic is the establishment of digital MSMEs. Various MSME digitalization development projects in the Indonesian Pancasila digital economic ecosystem can accelerate the digital transformation process. During the Covid 19 outbreak, the creative economy sector adhered to a Pancasila-based economic system, and supporting elements for entrepreneurship included promotions, excellent service, customer appreciation, affiliation or partnerships, and social capital.keywords: digitalization; economy; globalization; pandemic; MSME
许多行业都受到了新冠肺炎疫情的影响,尤其是经济。这种经济影响不仅在当地,甚至在国际上都能感受到。从事创意经济领域的中小微企业的营销计划,创意经济领域是指个人在其控制的权力下独立管理经济资源的人类活动。在全球化时代,中小微企业正在改变他们的营销策略,通过在线市场宣传他们的产品。本研究的目标是了解如何利用以潘卡西拉为基础的向数字时代过渡的经济,以及地方政府在大流行期间如何优先考虑中小微企业。本文采用文献研究法来描述各种书籍、期刊和网络出版物。对本文研究结果的研究表明,在新冠疫情期间,印尼数字中小微企业和数字创业的增长已经变成了一种救援方案。确保中小微企业在2019冠状病毒病大流行期间仍能获得帮助的解决方案之一是建立数字化中小微企业。印度尼西亚潘卡西拉数字经济生态系统中的各种中小微企业数字化发展项目可以加速数字化转型进程。在新冠肺炎疫情期间,创意经济部门坚持以潘卡西拉为基础的经济体系,支持创业要素包括促销、优质服务、客户赞赏、隶属关系或伙伴关系、社会资本等。关键词:数字化;经济;全球化;大流行;MSME
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