In the higher educational institutions, the behaviour of the students need to be managed and members of the institutions are required to bring about improvements in the implementation of tasks and functions. Learning behavior is influenced by several factors, including internal factors, namely physical, psychological, motivational, and external factors, namely the environment. This study aims to analyze the factors that influence student learning behavior in terms of family environment factors, campus environment, and motivation to learn. The type of research is descriptive using explanatory survey research methods, this study will be analyzed using structural equation models (Structural Equation Modeling, SEM) with alternative Partial Least Square (PLS) methods using SmartPLS 3.0 software. The population of this study was the students of ASM Ariyanti Bandung. The results of testing the first hypothesis showed that there was a significant correlation between the family environment and the campus environment. The second hypothesis has a significant correlation between campus environment and learning motivation. The third hypothesis also has a significant correlation between family and environment and motivation to learn. The results of the fourth hypothesis indicate that the family environment has a positive and significant effect on student learning behavior. The fifth hypothesis shows that the campus environment has a positive and significant effect on student learning behavior. The sixth hypothesis shows that learning motivation has a positive and significant effect on student learning behavior. The seventh hypothesis shows that the family environment, campus environment, and motivation to learn together have a positive and significant effect on student learning behavior. So it is clear that the family environment, campus environment, learning motivation and student learning behavior are interconnected. This must be considered because there are interplay between these four factors. Keywords: Family Environment, Campus Environment, Learning Motivation, Student Learning Behavior.
{"title":"Faktor-Faktor yang Mempengaruhi Perilaku Belajar Mahasiswa dengan Menggunakan Pendekatan Partial Least Square-Structural Equation Modeling (Pls-Sem) Analysis","authors":"Darul Wiyono, Nur Ahmad Ruyani","doi":"10.31104/jsab.v3i2.118","DOIUrl":"https://doi.org/10.31104/jsab.v3i2.118","url":null,"abstract":"In the higher educational institutions, the behaviour of the students need to be managed and members of the institutions are required to bring about improvements in the implementation of tasks and functions. Learning behavior is influenced by several factors, including internal factors, namely physical, psychological, motivational, and external factors, namely the environment. This study aims to analyze the factors that influence student learning behavior in terms of family environment factors, campus environment, and motivation to learn. The type of research is descriptive using explanatory survey research methods, this study will be analyzed using structural equation models (Structural Equation Modeling, SEM) with alternative Partial Least Square (PLS) methods using SmartPLS 3.0 software. The population of this study was the students of ASM Ariyanti Bandung. The results of testing the first hypothesis showed that there was a significant correlation between the family environment and the campus environment. The second hypothesis has a significant correlation between campus environment and learning motivation. The third hypothesis also has a significant correlation between family and environment and motivation to learn. The results of the fourth hypothesis indicate that the family environment has a positive and significant effect on student learning behavior. The fifth hypothesis shows that the campus environment has a positive and significant effect on student learning behavior. The sixth hypothesis shows that learning motivation has a positive and significant effect on student learning behavior. The seventh hypothesis shows that the family environment, campus environment, and motivation to learn together have a positive and significant effect on student learning behavior. So it is clear that the family environment, campus environment, learning motivation and student learning behavior are interconnected. This must be considered because there are interplay between these four factors. \u0000Keywords: Family Environment, Campus Environment, Learning Motivation, Student Learning Behavior.","PeriodicalId":224198,"journal":{"name":"Jurnal Sekretaris & Administrasi Bisnis (JSAB)","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122167158","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Shopee is one of the markets that provide online trading platforms in Indonesia. Shopee is known by consumers as a brand associated with brands only for women. Though Shopee is a neutral market and is aimed at all circles. Brand equity. This will have an impact on consumer preferences including male consumers of the Shopee brand. Shopee has a strategy by launching the "Shopee for Men" program and using Bambang Pamungkas and Vincent Rompies as supporters to change consumer perceptions that Shopee is a market for all people and forms Shopee brand equity. The factor that can shape the equity band is the credibility of endorsers and their own brand connections. Therefore the purpose of this study was to determine the effect of endorser credibility on brand equity with self-brand connection as a mediator. This study uses a quantitative method with a type of descriptive causal research. The sampling technique in this study was purposive sampling which is a part of non probability. Respondents from this study were 100 consumers with male sex living on the island of Java. This study uses SEM-PLS data analysis techniques. The results of this study are endorser credibility, brand equity and self-brand connections in Shopee For Men in the high category. There is a positive influence between credibility of endorsers and brand equity and self-brand connections have an indirect influence or as a mediator between credibility of endorsers and brand equity.
Shopee是印尼提供在线交易平台的市场之一。在消费者眼中，Shopee是一个只与女性品牌联系在一起的品牌。虽然Shopee是一个中立的市场，针对的是各个阶层。品牌资产。这将影响消费者的偏好，包括Shopee品牌的男性消费者。Shopee的策略是推出“Shopee for Men”计划，并利用Bambang Pamungkas和Vincent rommpies作为支持者，改变消费者对Shopee是一个面向所有人的市场的看法，并形成Shopee品牌资产。能够塑造股票波段的因素是代言人的可信度和他们自己的品牌关系。因此，本研究的目的是以自我品牌联系为中介，确定代言人可信度对品牌资产的影响。本研究采用定量方法与描述性因果研究相结合。本研究采用的抽样技术是有目的抽样，是非概率抽样的一部分。本研究的调查对象为居住在爪哇岛的100名男性消费者。本研究采用SEM-PLS数据分析技术。本研究的结果为高品类的Shopee For Men的代言人可信度、品牌资产和自我品牌联系。在品牌价值与品牌信誉之间存在正向影响，自我品牌联系在品牌价值与品牌信誉之间存在间接影响或中介作用。
{"title":"Pengaruh Endorser Credibility terhadap Brand Equity ‘Shopee For Men’ dengan Self-Brand Connection sebagai Mediator","authors":"Ade Multi Davista Sari","doi":"10.31104/jsab.v3i2.123","DOIUrl":"https://doi.org/10.31104/jsab.v3i2.123","url":null,"abstract":"Shopee is one of the markets that provide online trading platforms in Indonesia. Shopee is known by consumers as a brand associated with brands only for women. Though Shopee is a neutral market and is aimed at all circles. Brand equity. This will have an impact on consumer preferences including male consumers of the Shopee brand. Shopee has a strategy by launching the \"Shopee for Men\" program and using Bambang Pamungkas and Vincent Rompies as supporters to change consumer perceptions that Shopee is a market for all people and forms Shopee brand equity. The factor that can shape the equity band is the credibility of endorsers and their own brand connections. Therefore the purpose of this study was to determine the effect of endorser credibility on brand equity with self-brand connection as a mediator. This study uses a quantitative method with a type of descriptive causal research. The sampling technique in this study was purposive sampling which is a part of non probability. Respondents from this study were 100 consumers with male sex living on the island of Java. This study uses SEM-PLS data analysis techniques. The results of this study are endorser credibility, brand equity and self-brand connections in Shopee For Men in the high category. There is a positive influence between credibility of endorsers and brand equity and self-brand connections have an indirect influence or as a mediator between credibility of endorsers and brand equity.","PeriodicalId":224198,"journal":{"name":"Jurnal Sekretaris & Administrasi Bisnis (JSAB)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128798970","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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