Pub Date : 2023-06-27DOI: 10.46837/journey.v6i1.155
Muhammad Rizki Lubis
This study examines and analyzes the participation of NGOs in tourism development in Bukit Lawang Tourism Village Plantation. This study used a descriptive-qualitative method with data collection tools in the form of observation and interview. The results of this study describe that the role of NGOs in developing ecotourism in Bukit Lawang has been carried out by Project Wings by carrying out activities that have succeeded in collecting 325 kg of waste. The Kelas Hijau Institute has also conducted weekly class activities which are held every week for around 60 to 100 local children or classes about the environment and English education for children aged 5 to 12 years. At the Environmental Center stage, they have a contribution in providing information and building cooperation with community protection in efforts to conserve and manage the environment wisely as well as advocating for environmental preservation. The success of the role of NGOs in tourism development is also influenced by the appropriate expertise in terms of quality, honesty and consistency of each party involved.
{"title":"The Role Of NGO In Ecotourism Development In The Bukit Lawang Tourism Village Plantation, North Sumatra","authors":"Muhammad Rizki Lubis","doi":"10.46837/journey.v6i1.155","DOIUrl":"https://doi.org/10.46837/journey.v6i1.155","url":null,"abstract":"This study examines and analyzes the participation of NGOs in tourism development in Bukit Lawang Tourism Village Plantation. This study used a descriptive-qualitative method with data collection tools in the form of observation and interview. The results of this study describe that the role of NGOs in developing ecotourism in Bukit Lawang has been carried out by Project Wings by carrying out activities that have succeeded in collecting 325 kg of waste. The Kelas Hijau Institute has also conducted weekly class activities which are held every week for around 60 to 100 local children or classes about the environment and English education for children aged 5 to 12 years. At the Environmental Center stage, they have a contribution in providing information and building cooperation with community protection in efforts to conserve and manage the environment wisely as well as advocating for environmental preservation. The success of the role of NGOs in tourism development is also influenced by the appropriate expertise in terms of quality, honesty and consistency of each party involved.","PeriodicalId":231027,"journal":{"name":"Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management","volume":"648 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127536854","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-27DOI: 10.46837/journey.v6i1.151
Inrid Agelia Floriana Wera, Lutfiah Nur Ainun, Peni Zulandari Suroto, Rudi Handoko, M. Dewantara
Drive-in Events are a new phenomenon in the event industry in 2020, emerging as innovations to overcome social distancing policies. The researcher was interested in exploring the experience of Drive-In Senja 2021 visitors using the event experience conceptual model, which helps add to the study of event experience and provides insight for the event industry in designing event experiences, especially Drive-In event experiences. This study uses the conceptual basis of the event experience conceptual model. Qualitative approaches and phenomenological methodologies, especially IPA (interpretative phenomenology analysis), were used to examine five informants representing three categories: couple, double date, and girls' night out. The results of data analysis found 37 emergent themes that formed 11 superordinate themes, which constructed the Drive-In Senja event experience conceptual model. The Drive-In Senja event experience conceptual model differs from the event experience conceptual model, namely a personal and social realms in a more detailed event environment. As a result, there are more superordinates in the personal realm than in the event environment, which shows the limitations of Drive-In Senja organizers in designing event environments during pandemic conditions.
{"title":"Exploration Of The 2021 Senja Drive-In Visitor Experience Using The Event Experience Conceptual Model","authors":"Inrid Agelia Floriana Wera, Lutfiah Nur Ainun, Peni Zulandari Suroto, Rudi Handoko, M. Dewantara","doi":"10.46837/journey.v6i1.151","DOIUrl":"https://doi.org/10.46837/journey.v6i1.151","url":null,"abstract":"Drive-in Events are a new phenomenon in the event industry in 2020, emerging as innovations to overcome social distancing policies. The researcher was interested in exploring the experience of Drive-In Senja 2021 visitors using the event experience conceptual model, which helps add to the study of event experience and provides insight for the event industry in designing event experiences, especially Drive-In event experiences. This study uses the conceptual basis of the event experience conceptual model. Qualitative approaches and phenomenological methodologies, especially IPA (interpretative phenomenology analysis), were used to examine five informants representing three categories: couple, double date, and girls' night out. The results of data analysis found 37 emergent themes that formed 11 superordinate themes, which constructed the Drive-In Senja event experience conceptual model. The Drive-In Senja event experience conceptual model differs from the event experience conceptual model, namely a personal and social realms in a more detailed event environment. As a result, there are more superordinates in the personal realm than in the event environment, which shows the limitations of Drive-In Senja organizers in designing event environments during pandemic conditions.","PeriodicalId":231027,"journal":{"name":"Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management","volume":"92 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126844325","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-27DOI: 10.46837/journey.v6i1.154
Anastasia Sulistyawati
The existence of Balinese suckling pig cannot be separated from the existence of offerings from guardians or offerings, which require using suckling pig as one of the ingredients. Babi guling is one of the important means of offering in certain temples at ceremonies asking for mass village prosperity. The tendency of the Balinese people to consume Babi Guling in the past cannot be separated from the blessings of offerings (paridan or prasadam) because many Hindu ceremonies in Bali use Babi Guling as a ceremony, and after it is offered it must be enjoyed and grateful for as a blessing. Starting from the tradition of offerings, but in line with the development of the paradigm of cultural commodification in Balinese society, then transformed into a commercial commodity for suckling pig culinary menu, which is sold to the public every day. This study aims to find out the historical traces of suckling pig in the offering tradition of Hindus in Bali and to find out the religious function of suckling pig in Hinduism so that it becomes one of Balinese specialties. This type of research is descriptive analytic with in-depth analysis techniques. This study concludes that the historical traces of suckling pig in the Hindu tradition of offerings until it develops as a typical Balinese culinary business commodity which is currently rife cannot be separated from the factors of natural resources, climate and Balinese culture in the past. The use of pork as a means of offering cannot be separated from the influence of the Bairawa and tantrayana sects where the worship of Durga has been strengthened again, which has resulted in the strengthening of the culinary position of pork as a complement to the religion of Hindus in Bali, especially in Galungan celebrations until now.
{"title":"The History Of Babi Guling In The Tradition Of Banten To Become A Typical Balinese Culinary","authors":"Anastasia Sulistyawati","doi":"10.46837/journey.v6i1.154","DOIUrl":"https://doi.org/10.46837/journey.v6i1.154","url":null,"abstract":"The existence of Balinese suckling pig cannot be separated from the existence of offerings from guardians or offerings, which require using suckling pig as one of the ingredients. Babi guling is one of the important means of offering in certain temples at ceremonies asking for mass village prosperity. The tendency of the Balinese people to consume Babi Guling in the past cannot be separated from the blessings of offerings (paridan or prasadam) because many Hindu ceremonies in Bali use Babi Guling as a ceremony, and after it is offered it must be enjoyed and grateful for as a blessing. Starting from the tradition of offerings, but in line with the development of the paradigm of cultural commodification in Balinese society, then transformed into a commercial commodity for suckling pig culinary menu, which is sold to the public every day. This study aims to find out the historical traces of suckling pig in the offering tradition of Hindus in Bali and to find out the religious function of suckling pig in Hinduism so that it becomes one of Balinese specialties. This type of research is descriptive analytic with in-depth analysis techniques. This study concludes that the historical traces of suckling pig in the Hindu tradition of offerings until it develops as a typical Balinese culinary business commodity which is currently rife cannot be separated from the factors of natural resources, climate and Balinese culture in the past. The use of pork as a means of offering cannot be separated from the influence of the Bairawa and tantrayana sects where the worship of Durga has been strengthened again, which has resulted in the strengthening of the culinary position of pork as a complement to the religion of Hindus in Bali, especially in Galungan celebrations until now.","PeriodicalId":231027,"journal":{"name":"Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122269974","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-27DOI: 10.46837/journey.v6i1.146
Wayan Kartimin, Ni Nyoman Arini, W. Putra, Pengelolaan Perhotelan, Universitas Triatma Mulya
Munggu Tourism Village is one of the villages developed as a community-based tourism village or known as Community Based Tourism (CBT), which is a tourism activity that involves the participation of local communities in the management and development of tourism villages. This study analyzes the role of stakeholders in the development of Munggu Tourism Village and the steps taken in preparing the right strategies and programs for maintaining the sustainability of tourist attractions in Munggu Badung Tourism Village. This study aims to determine the role of stakeholders in the development of Munggu Tourism Village as a sustainable tourist attraction. The approach in this study uses a qualitative descriptive approach. Data were collected through observation, interviews, and documentation. The results of this study show that the involvement of stakeholders in the planning and development of Munggu Tourism Village is the main thing to realize sustainable tourism both in the economic, socio-cultural and natural / environmental fields.
{"title":"Stakeholders Involvement In The Development Of Munggu Tourism Village As A Sustainable Tourism Attraction","authors":"Wayan Kartimin, Ni Nyoman Arini, W. Putra, Pengelolaan Perhotelan, Universitas Triatma Mulya","doi":"10.46837/journey.v6i1.146","DOIUrl":"https://doi.org/10.46837/journey.v6i1.146","url":null,"abstract":"Munggu Tourism Village is one of the villages developed as a community-based tourism village or known as Community Based Tourism (CBT), which is a tourism activity that involves the participation of local communities in the management and development of tourism villages. This study analyzes the role of stakeholders in the development of Munggu Tourism Village and the steps taken in preparing the right strategies and programs for maintaining the sustainability of tourist attractions in Munggu Badung Tourism Village. This study aims to determine the role of stakeholders in the development of Munggu Tourism Village as a sustainable tourist attraction. The approach in this study uses a qualitative descriptive approach. Data were collected through observation, interviews, and documentation. The results of this study show that the involvement of stakeholders in the planning and development of Munggu Tourism Village is the main thing to realize sustainable tourism both in the economic, socio-cultural and natural / environmental fields.","PeriodicalId":231027,"journal":{"name":"Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124064976","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-27DOI: 10.46837/journey.v6i1.160
I. K. Wibawa, Kezia Mathilda, Politeknik Manajemen Perhotelan, Internasional Bali
The purpose of this study was to analyze the implementation of the Sequence of Service and the impact of implementing the Sequence of Service in improving service quality at the Lobby Lounge & Bar Restaurant JW Marriott Hotel Surabaya. This research is qualitative research with data collection through observation, documentation, and interviews. Data were analyzed using descriptive analysis method with reference to the Sequence of Service theory and Service Quality theory. The implementation of the Sequence of Service carried out at the Lobby Lounge Bar & Restaurant consists of, namely Greet and Show Interest in the Guest, Take Cocktail Orders, Order and Deliver Drinks, Service at the table, Tabletop Maintenance & Guest Service, and the last is Close Open Checks & Farewell. It shows that the Implementation of Sequence of Service can improve the Quality of Service at the Lobby Lounge Bar & Restaurant. The impact of implementing the Sequence of Service can have a positive or negative impact. The positive impact is that guests will be satisfied and provide positive feedback/reviews for the services provided. The negative impact is that guests feel dissatisfied with the services provided and have an impact on service quality, guest reviews, and restaurant ratings.
{"title":"Squences Of Service Implementation In Improving The Service Quality At Lobby Lounge Bar And Restaurant JW Marriot Hotel Surabaya","authors":"I. K. Wibawa, Kezia Mathilda, Politeknik Manajemen Perhotelan, Internasional Bali","doi":"10.46837/journey.v6i1.160","DOIUrl":"https://doi.org/10.46837/journey.v6i1.160","url":null,"abstract":"The purpose of this study was to analyze the implementation of the Sequence of Service and the impact of implementing the Sequence of Service in improving service quality at the Lobby Lounge & Bar Restaurant JW Marriott Hotel Surabaya. This research is qualitative research with data collection through observation, documentation, and interviews. Data were analyzed using descriptive analysis method with reference to the Sequence of Service theory and Service Quality theory. The implementation of the Sequence of Service carried out at the Lobby Lounge Bar & Restaurant consists of, namely Greet and Show Interest in the Guest, Take Cocktail Orders, Order and Deliver Drinks, Service at the table, Tabletop Maintenance & Guest Service, and the last is Close Open Checks & Farewell. It shows that the Implementation of Sequence of Service can improve the Quality of Service at the Lobby Lounge Bar & Restaurant. The impact of implementing the Sequence of Service can have a positive or negative impact. The positive impact is that guests will be satisfied and provide positive feedback/reviews for the services provided. The negative impact is that guests feel dissatisfied with the services provided and have an impact on service quality, guest reviews, and restaurant ratings.","PeriodicalId":231027,"journal":{"name":"Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management","volume":"110 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115707019","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-27DOI: 10.46837/journey.v6i1.149
Trisda Ayuni, L. Dewi
This research aims to identify how someone finally decides to go to a music concert by looking at an analysis between Motivation and Customer Satisfaction Concert Music The B-Zone in Jakarta. The B-Zone is a world tour concert by South Korean boy group, The Boyz, held in Jakarta. Visitors to The B-Zone Jakarta are the population of this study using quantitative methods and a sample of 100 respondents. The analysis technique for the data obtained was processed using application SPSS version 23. Based on the results of this study on Correlation Test, Motivation and Customer Satisfaction has a value 0.439 or 43,9% which states that X and Y are significant because 0.00 < 0.05 and is positive and correlated. According to research result, Motivation affect Customer Satisfaction. The conclusion of this research, concert music that motivation influences customer satisfaction, this concert shows that someone who comes to see a music concert is motivated to enjoy it and meet their favorite idol.
本研究旨在通过对动机和客户满意度之间的分析，确定人们最终决定去听音乐会的原因。B-Zone是韩国男团The Boyz在雅加达举行的世界巡回演唱会。雅加达b区游客是本研究的人口，使用定量方法和100名受访者的样本。所得数据的分析技术采用SPSS version 23应用程序进行处理。根据本研究的相关检验结果，动机和顾客满意度的值为0.439或43.9%，这说明X和Y显著，因为0.00 < 0.05，是正相关的。根据研究结果，动机影响顾客满意。本研究的结论，音乐会音乐的动机影响顾客满意度，这一音乐会表明，有人来看音乐会的动机是享受它，并满足他们最喜欢的偶像。
{"title":"The Influence Of Motivation On Customer Satisfaction Concert Music The B-Zone In Jakarta","authors":"Trisda Ayuni, L. Dewi","doi":"10.46837/journey.v6i1.149","DOIUrl":"https://doi.org/10.46837/journey.v6i1.149","url":null,"abstract":"This research aims to identify how someone finally decides to go to a music concert by looking at an analysis between Motivation and Customer Satisfaction Concert Music The B-Zone in Jakarta. The B-Zone is a world tour concert by South Korean boy group, The Boyz, held in Jakarta. Visitors to The B-Zone Jakarta are the population of this study using quantitative methods and a sample of 100 respondents. The analysis technique for the data obtained was processed using application SPSS version 23. Based on the results of this study on Correlation Test, Motivation and Customer Satisfaction has a value 0.439 or 43,9% which states that X and Y are significant because 0.00 < 0.05 and is positive and correlated. According to research result, Motivation affect Customer Satisfaction. The conclusion of this research, concert music that motivation influences customer satisfaction, this concert shows that someone who comes to see a music concert is motivated to enjoy it and meet their favorite idol.","PeriodicalId":231027,"journal":{"name":"Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114295063","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-27DOI: 10.46837/journey.v6i1.150
Dewa Putu Oka Prasiasa, D. A. Widari
The purpose of this study is to examine the perceptions of the millennial generation towards Kintamani as a tourism destination from three aspects, namely attractions, facilities and accessibility. As a qualitative research, data analysis was carried out in a qualitative descriptive manner. The sample of this study was 99 people, determined by the Slovin method, consisting of 89 millennial generation domestic tourists and 11 millennial generation foreign tourists. The results showed that Kintamani Tourism Destinations for attractions were considered very good with an average value of 4.46; facilities are considered good with an average value of 3.67; and accessibility is considered good with an average value of 3.91. This study also recommends the need to improve the quality and quantity of supporting facilities for the Kintamani Tourism Destination such as tourism information centers, public toilets, street lighting, money changers, parking lots, and the quality of roads in the Kintamani Tourism Destination area.
{"title":"Kintamani Tourism Destinations: A Study Of Tourist Perceptions Milenial Generation","authors":"Dewa Putu Oka Prasiasa, D. A. Widari","doi":"10.46837/journey.v6i1.150","DOIUrl":"https://doi.org/10.46837/journey.v6i1.150","url":null,"abstract":"The purpose of this study is to examine the perceptions of the millennial generation towards Kintamani as a tourism destination from three aspects, namely attractions, facilities and accessibility. As a qualitative research, data analysis was carried out in a qualitative descriptive manner. The sample of this study was 99 people, determined by the Slovin method, consisting of 89 millennial generation domestic tourists and 11 millennial generation foreign tourists. The results showed that Kintamani Tourism Destinations for attractions were considered very good with an average value of 4.46; facilities are considered good with an average value of 3.67; and accessibility is considered good with an average value of 3.91. This study also recommends the need to improve the quality and quantity of supporting facilities for the Kintamani Tourism Destination such as tourism information centers, public toilets, street lighting, money changers, parking lots, and the quality of roads in the Kintamani Tourism Destination area.","PeriodicalId":231027,"journal":{"name":"Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management","volume":"71 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125899127","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-27DOI: 10.46837/journey.v6i1.163
D. Halim, Dinar Sukma Pramesti, Heidy Ratnasari
The MICE industry is one of the tourism industries affected by covid-19 pandemic. Phenom Event Indonesia (PEI) is one of the EOs engaged in the field of MICE organizing services which have also been affected by the co-19 pandemic. It's just that, they have implemented the right marketing strategy so that the impact of the pandemic does not make PEI go out of business. This study aims to analyze the marketing strategy used by PEI to maintain its company during a pandemic. The research method uses qualitative research methods. Data obtained through interviews, literature studies and internet studies. The theory used is marketing theory which consists of product, price, place, and promotion. The results of the study reveal that the marketing strategy used by PEI to survive in the midst of the covid-19 pandemic, namely by: 1) Products, namely by offering new virtual hybrid studio products and equipping themselves with CHSE certificates, 2) The pricing strategy used by PEI is to adjust the scale events and budgets provided from clients with a negotiation process, 3) Location Strategy by utilizing PEI's strategic offices to become restaurants, bars and pubs that can be used for small-scale event venues, 4) Judging from PEI's promotion using digital marketing with a YouTube account and sales calls to all repeater clients as well as changing the target market and always providing feedback in the form of souvenirs or gifts to clients. It is hoped that the results of the research can be used as reference material for EO's marketing strategy when facing pandemics in the future.
{"title":"Analysis Marketing Strategy Of Phenom Event Indonesia During The Covid-19 Pandemic","authors":"D. Halim, Dinar Sukma Pramesti, Heidy Ratnasari","doi":"10.46837/journey.v6i1.163","DOIUrl":"https://doi.org/10.46837/journey.v6i1.163","url":null,"abstract":"The MICE industry is one of the tourism industries affected by covid-19 pandemic. Phenom Event Indonesia (PEI) is one of the EOs engaged in the field of MICE organizing services which have also been affected by the co-19 pandemic. It's just that, they have implemented the right marketing strategy so that the impact of the pandemic does not make PEI go out of business. This study aims to analyze the marketing strategy used by PEI to maintain its company during a pandemic. The research method uses qualitative research methods. Data obtained through interviews, literature studies and internet studies. The theory used is marketing theory which consists of product, price, place, and promotion. The results of the study reveal that the marketing strategy used by PEI to survive in the midst of the covid-19 pandemic, namely by: 1) Products, namely by offering new virtual hybrid studio products and equipping themselves with CHSE certificates, 2) The pricing strategy used by PEI is to adjust the scale events and budgets provided from clients with a negotiation process, 3) Location Strategy by utilizing PEI's strategic offices to become restaurants, bars and pubs that can be used for small-scale event venues, 4) Judging from PEI's promotion using digital marketing with a YouTube account and sales calls to all repeater clients as well as changing the target market and always providing feedback in the form of souvenirs or gifts to clients. It is hoped that the results of the research can be used as reference material for EO's marketing strategy when facing pandemics in the future.","PeriodicalId":231027,"journal":{"name":"Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management","volume":"75 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127397119","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-27DOI: 10.46837/journey.v6i1.158
I. Nengah, Sandi Artha Putra, Ni Nyoman Arini, I. Putu, Tiana Raditya, Universitas Triatma Mulya
Tourism villages in their development must have a good marketing strategy. Many tourist villages are not developing and progressing because the management and marketing aspects are not carried out properly. The development of a tourist village through an annual event strategy is one of the strategies carried out by independent tourism villages such as the Penglipuran Tourism Village. This study aims to examine the marketing strategy of Penglipuran Tourism Village through an annual event. Two objects that will be studied in the event are event management and marketing strategy. A qualitative approach is the method used in this study. The in-depth interview technique is a technique used to search for data in depth with a purposive sampling technique. The results of this study indicate that there is good event management carried out by the committee which consists of aspects of research, design, planning, coordinating and evaluating. The eight elements of the marketing mix are also applied in the event marketing strategy, such as product, price, place, promotion, people, packaging, programming and partnership aspects. Penglipuran Village Festival as an annual event is managed independently based on the community and is consistently carried out every year. This event has a good impact on the existence of tourism village branding, and provides economic, socio-cultural and environmental welfare benefits.
{"title":"The Marketing Of Tourism Villages Through Annual Event: Case Study Of Penglipuran Village Festival","authors":"I. Nengah, Sandi Artha Putra, Ni Nyoman Arini, I. Putu, Tiana Raditya, Universitas Triatma Mulya","doi":"10.46837/journey.v6i1.158","DOIUrl":"https://doi.org/10.46837/journey.v6i1.158","url":null,"abstract":"Tourism villages in their development must have a good marketing strategy. Many tourist villages are not developing and progressing because the management and marketing aspects are not carried out properly. The development of a tourist village through an annual event strategy is one of the strategies carried out by independent tourism villages such as the Penglipuran Tourism Village. This study aims to examine the marketing strategy of Penglipuran Tourism Village through an annual event. Two objects that will be studied in the event are event management and marketing strategy. A qualitative approach is the method used in this study. The in-depth interview technique is a technique used to search for data in depth with a purposive sampling technique. The results of this study indicate that there is good event management carried out by the committee which consists of aspects of research, design, planning, coordinating and evaluating. The eight elements of the marketing mix are also applied in the event marketing strategy, such as product, price, place, promotion, people, packaging, programming and partnership aspects. Penglipuran Village Festival as an annual event is managed independently based on the community and is consistently carried out every year. This event has a good impact on the existence of tourism village branding, and provides economic, socio-cultural and environmental welfare benefits.","PeriodicalId":231027,"journal":{"name":"Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management","volume":"24 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123047411","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-27DOI: 10.46837/journey.v6i1.164
Km. Deddy Endra Prasandya, Made Wina Satria
The existence of government programs that change the direction of tourism development from mass tourism which is considered to cause degradation of environmental, socio-economic and cultural aspects, to quality tourism, is also a concern for Bali tourism leaders to participate in efforts to change the direction of Bali tourism development through the development of ecotourism. The proof is that many studies/research have been conducted to add new forms of more sustainable tourist destinations in Bali. The study concluded that many villages in Bali have the potential to be developed as ecotourism. The focus of this research is to formulate a hierarchy of criteria for ecotourism development using the AHP (Analytical Hierarchy Process) method. The hierarchy of ecotourism development criteria can be used as an indicator to assess the next ecotourism priority village. This research is a mixed method research, where identification and weighting will be carried out through the Decision Support System (SPPK) with the AHP method. Secondary data collection in the form of research that has been carried out previously and supporting literature related to ecotourism is used to formulate criteria and sub-criteria for ecotourism development. This formulation is used as initial information in the process of weighing ecotourism criteria and sub-criteria. The results showed that there are six ecotourism criteria that can be used in determining priority villages for future ecotourism development including environmental criteria (absolutely more important: 0.281), socio-cultural (0.210), level of community participation (0.168), education (0.166), economy (0.100), and institutional (0.075).
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