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The African cigarette price data landscape: an overview of gaps and opportunities. 非洲卷烟价格数据状况:差距与机遇概览。
IF 4.7 2区 医学 Q1 PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH Pub Date : 2026-01-08 DOI: 10.1136/tc-2024-058637
Samantha Filby

Introduction: Africa has the lowest cigarette taxes of any region. Price data are needed to produce evidence that informs tax policy change.

Objective: To locate and describe datasets that provide information on cigarette prices in African countries and to identify opportunities for expanding the region's cigarette price information base.

Methods: Three data repositories and relevant literature were searched to locate free datasets that provide cigarette prices for African countries. 13 categories of information were extracted from each dataset, including the type of data collected (self-reported vs observational). The number of outliers and summary statistics, for the price of 20 cigarette sticks, was calculated using the most recent data available from each data collection project identified in a country. T-tests were conducted to compare these statistics for the 14 countries with both self-reported and observational price data available.

Results: A total of 131 datasets, covering 39/47 African countries, contain information on cigarette prices. Most datasets (N=111/131) provide self-reported information. Only 11 countries have used the three large-scale surveys that repeatedly collect information on smoking behaviour across Africa (Multiple Indicator Cluster Survey, Demographic and Health Survey and STEPwise) to collect information on cigarette prices. No active projects that collect self-reported price data sample from the youth (aged<15). Prices collected through retail observations exhibit fewer outliers than self-reported prices (p<0.05).

Conclusion: The tobacco-control community should lead the process of using existing data collection efforts to enhance Africa's cigarette price information base. Increasing observational data collection efforts at retailers could improve our understanding of the prices paid for cigarettes in the region.

导言:在所有地区中,非洲的香烟税最低。需要价格数据来为税收政策的改变提供依据:查找并描述提供非洲国家卷烟价格信息的数据集,并确定扩大该地区卷烟价格信息库的机会:方法:搜索了三个数据储存库和相关文献,以找到提供非洲国家香烟价格的免费数据集。从每个数据集中提取了 13 类信息,包括收集的数据类型(自我报告与观察)。利用在一个国家中发现的每个数据收集项目的最新数据,计算出 20 支香烟价格的异常值数量和汇总统计数据。对 14 个既有自报价格数据又有观察价格数据的国家进行了 T 检验,以比较这些统计数据:共有 131 个数据集包含香烟价格信息,涵盖 39/47 个非洲国家。大多数数据集(N=111/131)都提供了自我报告的信息。只有 11 个国家利用在非洲反复收集吸烟行为信息的三个大型调查(多指标类集调查、人口与健康调查和 STEPwise)来收集香烟价格信息。目前还没有从青少年(年龄在 15 岁以下)中抽样收集自我报告价格数据的项目:烟草控制界应领导利用现有数据收集工作来加强非洲卷烟价格信息库的进程。加强对零售商的观察数据收集工作可以提高我们对该地区香烟价格的了解。
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引用次数: 0
Evaluating the financial case for investing in, or divesting from, tobacco investments. 评估烟草投资或撤资的财务理由。
IF 4.7 2区 医学 Q1 PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH Pub Date : 2026-01-08 DOI: 10.1136/tc-2024-058668
Timothy Evans, Ayesha Sayed, Corné Van Walbeek

Background: Tobacco Free Portfolios urges institutions to pledge against investing in, and to withhold financial services from, tobacco companies. Their goal is to create a 'tobacco-free world'. They argue that without financial and investor support, these companies' operations will become less sustainable.

Objective: To assess the financial rationale for investing in, or divesting from, tobacco companies.

Methods: Using data sourced from Bloomberg from 2008 to 2023, we evaluate historical sales volumes, real revenue, real gross profit per cigarette, stock performance and price-to-earnings trends for nine leading listed global tobacco companies.

Results: Cigarette sales volumes have steadily declined from 2008 to 2023. Despite efforts to diversify towards novel products, revenues from these products remain small, and cigarettes remain the primary revenue source. Excluding inorganic growth, six of the nine companies experienced real revenue declines from 2008 to 2023. Since 2016, many companies experienced declines in real gross profit per cigarette, indicating that they find it increasingly difficult to offset reduced cigarette sales through net-of-tax price increases. Since 2016, all nine tobacco companies' stocks have substantially underperformed the market. This stands in contrast to the 2008-2016 period, during which all nine companies' stocks substantially outperformed the market.

Conclusions: Tobacco companies have experienced deteriorating financial performance since 2016, amidst ever-escalating regulation. It remains unclear whether the growth in novel products will be rapid enough to mitigate the decline in cigarette sales. This uncertainty poses heightened risks for investors, and there is a real possibility of continued poor stock performance.

背景:无烟草投资组合敦促各机构承诺不投资于烟草公司,并拒绝向其提供金融服务。他们的目标是创建一个 "无烟世界"。他们认为,如果没有金融和投资者的支持,这些公司的经营将难以为继:评估投资或撤资烟草公司的财务理由:方法:利用彭博社 2008 年至 2023 年的数据,我们评估了九家全球领先上市烟草公司的历史销量、实际收入、每支香烟的实际毛利润、股票表现和市盈率趋势:从 2008 年到 2023 年,卷烟销量稳步下降。尽管烟草公司努力向新产品多元化发展,但这些产品的收入仍然很小,香烟仍然是主要的收入来源。如果不考虑无机增长,2008 年至 2023 年,9 家公司中有 6 家公司的实际收入出现下降。自 2016 年以来,许多公司每支卷烟的实际毛利润都出现了下降,这表明它们发现越来越难以通过税后净提价来抵消卷烟销量的减少。自 2016 年以来,所有九家烟草公司的股票均大幅跑输市场。与此形成鲜明对比的是,在 2008-2016 年期间,所有九家公司的股票均大幅跑赢大盘:自 2016 年以来,在监管不断升级的情况下,烟草公司的财务业绩每况愈下。新型产品的快速增长是否足以缓解卷烟销量的下滑仍是未知数。这种不确定性给投资者带来了更大的风险,股票表现持续低迷的可能性确实存在。
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引用次数: 0
Exploring small retailers' perspectives on selling tobacco after the tripling of Tasmania's tobacco licence fee. 探讨塔斯马尼亚州烟草许可费增加两倍后小型零售商对烟草销售的看法。
IF 4.7 2区 医学 Q1 PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH Pub Date : 2026-01-08 DOI: 10.1136/tc-2024-058731
Abby L Smith, Seema Mihrshahi, Becky Freeman

Background: Licensing of tobacco retailers, including high retail licence fees, is one tobacco control measure that may reduce tobacco retail availability. Between 2015 and 2018, the tobacco licence fee in Tasmania, Australia, tripled to $A1132/year. We sought to explore small retailer perspectives on selling tobacco following the tripling of the licence fee.

Methods: In-depth semistructured telephone interviews (n=21) were conducted with business owners and managers between March and July 2020. Participants were asked broad questions about their business, attitudes and intentions towards selling tobacco and the perceived importance of tobacco to their business.

Results: Participants' perspectives and decision-making about selling tobacco were influenced by an interplay of factors, including tobacco's perceived core business value and its waning importance in small retail due to declining demand. Although participants frequently reported tobacco as unprofitable, with many describing it as their least profitable product, most continued selling it. The high tobacco licence fee created a tipping point that challenged the cost-benefit balance previously weighted towards selling tobacco. While the fee, alongside the increasing cost of tobacco itself, pushed some retailers towards a critical decision point to stop selling tobacco, others continued to sell tobacco but appear to be headed in the same direction.

Conclusion: A high annual tobacco licence fee serves as a potential mechanism for phasing out the sale of commercial tobacco in small retailers in a jurisdiction with other strong tobacco control measures.

背景:向烟草零售商发放许可证,包括收取高额零售许可证费,是一项可减少烟草零售供应的控烟措施。2015 年至 2018 年间,澳大利亚塔斯马尼亚州的烟草许可费增加了两倍,达到 1132 澳元/年。我们试图探究小型零售商在烟草牌照费增加两倍后对烟草销售的看法:我们在 2020 年 3 月至 7 月期间对企业主和经理进行了深入的半结构化电话访谈(n=21)。受访者被问及有关其业务、对销售烟草的态度和意向以及烟草对其业务的重要性的广泛问题:结果:参与者对销售烟草的看法和决策受到多种因素的影响,其中包括烟草的核心商业价值以及需求下降导致烟草在小型零售业中的重要性减弱。尽管参与者经常表示烟草无利可图,许多人称烟草是他们利润最低的产品,但大多数人仍继续销售烟草。高额的烟草许可证费用是一个临界点,它对以前偏重于烟草销售的成本效益平衡提出了挑战。烟草许可费以及烟草本身成本的不断增加,将一些零售商推向了停止销售烟草的关键决策点,而其他零售商则继续销售烟草,但似乎正朝着同一方向发展:高额烟草许可证年费是在有其他强有力控烟措施的司法管辖区逐步淘汰小型零售商销售商业烟草的潜在机制。
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引用次数: 0
Impacts of revised smoke-free regulations under the 2020 Japan Health Promotion Act on cigarette smoking and heated tobacco product use in indoor public places and homes: findings from 2018 to 2021 International Tobacco Control (ITC) Japan Surveys. 2020 年日本健康促进法》修订后的无烟法规对室内公共场所和家庭吸烟及加热烟草制品使用的影响:2018 年至 2021 年国际烟草控制(ITC)日本调查的结果。
IF 4.7 2区 医学 Q1 PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH Pub Date : 2026-01-08 DOI: 10.1136/tc-2024-058697
Kayo Togawa, Geoffrey T Fong, Anne C K Quah, Gang Meng, Steve S Xu, Janine Quimet, Yumiko Mochizuki, Itsuro Yoshimi, Satomi Odani, Takahiro Tabuchi, Kota Katanoda

Background: In April 2020, Japan's revised Health Promotion Act (HPA) banned cigarette smoking and heated tobacco products (HTP) use in indoor public places but exempted small establishments and permitted smoking-designated/HTP-designated rooms. This pre-post study evaluated the effectiveness of the HPA.

Methods: Data were from waves 1 to 4 (2018-2021) of the International Tobacco Control Japan Surveys among a national cohort of adults who smoke cigarettes, use HTPs and do not use any tobacco products. The sample sizes in the respective surveys were 4615, 4222, 4387 and 4254. Multivariable logistic regression models employing generalised estimating equations estimated the prevalence of observed and self-reported indoor smoking/HTP use in key public venues (restaurants/cafés, bars/pubs and workplaces), smoke-free places, and homes, and smoke-free/HTP aerosol-free home policies (model 1). The models were additionally adjusted for waves 1-4 to estimate the impacts of the HPA (model 2).

Results: The implementation of the HPA significantly reduced observed indoor smoking in bars/pubs (model 1: 82.2% (pre) to 55.5% (post), model 2: p=0.04) but not in restaurants/cafés (model 1: 53.0%-24.9%, model 2: p=0.15) or workplaces (model 1: 35.3%-30.1%, model 2: p=0.62). Observed indoor HTP use was also common postimplementation (restaurants/cafés: 19.6%, bars/pubs: 53.9%, workplaces: 36.4%). The implementation of the HPA was associated with a significant increase in observed HTP use in smoke-free places (model 1: 26.3%-33.3%, model 2: p=0.001) and a suggestive increase in homes without HTP aerosol-free policies among adults who smoke (model 1: 64.0%-77.0%, model 2: p=0.09).

Conclusions: The implementation of the HPA was limited in its effectiveness. Comprehensive regulations with no exemptions are needed in Japan.

背景:2020年4月,日本修订了《健康促进法》(HPA),禁止在室内公共场所吸烟和使用加热烟草制品(HTP),但豁免了小型场所,并允许在指定吸烟室/指定加热烟草制品室吸烟。这项前后期研究评估了 HPA 的有效性:数据来自日本国际烟草控制调查的第 1 波至第 4 波(2018-2021 年),调查对象为全国吸烟、使用 HTP 和不使用任何烟草制品的成年人。各次调查的样本量分别为 4615、4222、4387 和 4254。采用广义估计方程建立的多变量逻辑回归模型估算了在主要公共场所(餐馆/咖啡馆、酒吧/俱乐部和工作场所)、无烟场所和家庭中观察到的和自我报告的室内吸烟/使用高温烟雾剂的流行率,以及无烟/无高温烟雾剂家庭政策(模型1)。此外,还对第1-4波的模型进行了调整,以估算HPA的影响(模型2):结果:实施HPA后,酒吧/酒馆的室内吸烟率明显降低(模型1:82.2%(实施前)至55.5%(实施后),模型2:P=0.04),但餐厅/咖啡馆(模型1:53.0%-24.9%,模型2:P=0.15)或工作场所(模型1:35.3%-30.1%,模型2:P=0.62)的室内吸烟率则没有明显降低。观察到的室内 HTP 使用情况在实施后也很普遍(餐厅/咖啡馆:19.6%;酒吧/酒馆:53.9%;工作场所:36.4%)。实施HPA后,在无烟场所观察到的HTP使用率显著增加(模型1:26.3%-33.3%,模型2:p=0.001),在未实施无HTP气溶胶政策的家庭中,吸烟成人中的HTP使用率也有明显增加(模型1:64.0%-77.0%,模型2:p=0.09):HPA的实施效果有限。结论:HPA 的实施效果有限,日本需要全面的无豁免法规。
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引用次数: 0
Variability in self-reported and biomarker-derived tobacco smoke exposure patterns among individuals who do not smoke by poverty income ratio in the USA. 美国按贫困收入比例划分的不吸烟者自我报告和生物标志物得出的烟草烟雾暴露模式的差异。
IF 4.7 2区 医学 Q1 PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH Pub Date : 2026-01-08 DOI: 10.1136/tc-2023-058512
Andrea R Titus, Donna Shelley, Lorna E Thorpe

Introduction: Tobacco smoke exposure (TSE) among individuals who do not smoke has declined in the USA, however, gaps remain in understanding how TSE patterns across indoor venues-including in homes, cars, workplaces, hospitality venues, and other areas-contribute to TSE disparities by income level.

Methods: We obtained data on adults (ages 18+, N=9909) and adolescents (ages 12-17, N=2065) who do not smoke from the National Health and Nutrition Examination Survey, 2013-2018. We examined the prevalence of self-reported, venue-specific TSE in each sample, stratified by poverty income ratio (PIR) quartile. We used linear regression models with a log-transformed outcome variable to explore associations between self-reported TSE and serum cotinine. We further explored the probability of detectable cotinine among individuals who reported no recent TSE, stratified by PIR.

Results: Self-reported TSE was highest in cars (prevalence=6.2% among adults, 14.2% among adolescents). TSE in own homes was the most strongly associated with differences in log cotinine levels (β for adults=1.92, 95% CI=1.52 to 2.31; β for adolescents=2.37 95% CI=2.07 to 2.66), and the association between home exposure and cotinine among adults was most pronounced in the lowest PIR quartile. There was an income gradient with regard to the probability of detectable cotinine among both adults and adolescents who did not report recent TSE.

Conclusions: Homes and vehicles remain priority venues for addressing persistent TSE among individuals who do not smoke in the USA. TSE survey measures may have differential validity across population subgroups.

导言:在美国,不吸烟者的烟草烟雾暴露(TSE)有所下降,然而,在了解室内场所(包括家庭、汽车、工作场所、招待场所和其他区域)的烟草烟雾暴露模式如何导致不同收入水平的烟草烟雾暴露差异方面仍存在差距:我们从 2013-2018 年全国健康与营养调查中获得了不吸烟的成年人(18 岁以上,人数=9909)和青少年(12-17 岁,人数=2065)的数据。我们按照贫困收入比率(PIR)四分位法,研究了每个样本中自我报告的特定场所 TSE 患病率。我们使用对数变换结果变量的线性回归模型来探讨自我报告的 TSE 与血清可替宁之间的关联。我们还进一步探讨了按 PIR 划分的报告近期未发生 TSE 的人群中可检测到可替宁的概率:自我报告的 TSE 在汽车中发生率最高(成人为 6.2%,青少年为 14.2%)。在自己家中发生的 TSE 与可替宁对数水平的差异关系最为密切(成年人的 β=1.92,95% CI=1.52 至 2.31;青少年的 β=2.37,95% CI=2.07 至 2.66),在 PIR 最低的四分位数中,成年人的家庭暴露与可替宁之间的关系最为明显。在近期未报告 TSE 的成人和青少年中,可检测到可替宁的概率存在收入梯度:结论:在美国,家庭和车辆仍然是解决不吸烟人群中持续存在的 TSE 问题的优先场所。TSE调查措施在不同人群中可能具有不同的有效性。
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引用次数: 0
Quantifying differences in teenage vaping across countries: the importance of comparing like with like. 量化各国青少年吸电子烟的差异:同类比较的重要性。
IF 4.7 2区 医学 Q1 PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH Pub Date : 2026-01-08 DOI: 10.1136/tc-2024-059008
Elizabeth M Greenhalgh, Maree Scully, Michelle Scollo, Sarah J Durkin
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引用次数: 0
Transformation of the tobacco product market in Japan, 2011-2023. 2011-2023 年日本烟草制品市场的转型。
IF 4.7 2区 医学 Q1 PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH Pub Date : 2026-01-08 DOI: 10.1136/tc-2024-058734
K Michael Cummings, Avery Roberson, David T Levy, Rafael Meza, Kenneth E Warner, Geoffrey T Fong, Steve Shaowei Xu, Shannon Gravely, Bibha Dhungel, Ron Borland, Richard J O'Connor, Maciej Lukasz Goniewicz, David T Sweanor

Objective: This study updates a previous paper that examined trends in the sale of cigarettes and heated tobacco products (HTPs) in Japan between 2011 and part way through 2019. The current study includes complete unit sales data through 2023.

Methods: Data on cigarette and HTP sales were obtained from public sources available from the websites and stockholder reports for the Tobacco Institute of Japan, Philip Morris International and Japan Tobacco. We used joinpoint regression using the parametric method to test for trends in both per capita and total sales for the three outcome variables assessed between 2011 and 2023: (1) cigarette sales, (2) HTP sales and (3) combined cigarette and HTP sales. Joinpoint regression identifies changes in trends and estimates the annual per cent change (APC) for each trend segment.

Results: Between 2011 and 2023, per capita and total cigarette sales declined by 52.6% and 52.7%, respectively. From 2011 to 2015, per capita cigarette sales in Japan decreased -1.5% APC; from 2015 to 2018, the decline accelerated to -10.5% APC and continued to fall -7.3% APC between 2018 and 2023. Between 2016 and 2018, per capita HTP sales increased by 149.0% APC, and since 2018, they have increased by 8.1% APC.

Conclusion: While many factors may account for the decreased sale of cigarettes in Japan over the past 12 years, the increased sale of HTPs appears to be a factor.

研究目的本研究更新了之前的一篇论文,该论文研究了 2011 年至 2019 年期间日本卷烟和加热烟草制品 (HTP) 的销售趋势。本研究包括直至 2023 年的完整单位销售数据:卷烟和加热烟草制品销售数据来自日本烟草研究所、菲利普莫里斯国际公司和日本烟草公司网站和股东报告中的公开资料。我们使用参数法进行联结点回归,以检验 2011 年至 2023 年间三个结果变量的人均销售额和总销售额的趋势:(1) 卷烟销售额,(2) HTP 销售额,(3) 卷烟和 HTP 合并销售额。连接点回归确定了趋势的变化,并估算了每个趋势部分的年百分比变化 (APC):结果:2011 年至 2023 年,人均卷烟销量和卷烟总销量分别下降了 52.6% 和 52.7%。从 2011 年到 2015 年,日本的人均卷烟销量下降了-1.5% APC;从 2015 年到 2018 年,下降速度加快,达到-10.5% APC,并在 2018 年到 2023 年期间继续下降-7.3% APC。2016 年至 2018 年,HTP 的人均销售量增加了 149.0% APC,自 2018 年以来,HTP 的人均销售量增加了 8.1% APC.结论:虽然许多因素可能导致过去 12 年日本香烟销量下降,但 HTP 的销量增加似乎是一个因素。
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引用次数: 0
Effect of packaging with versus without candy-oriented marketing themes on the appeal and sensory attributes of flavoured e-cigarettes. 有糖果营销主题与无糖果营销主题的包装对风味电子烟的吸引力和感官属性的影响。
IF 4.7 2区 医学 Q1 PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH Pub Date : 2026-01-08 DOI: 10.1136/tc-2024-058904
Nikki S Jafarzadeh, Dae Hee Han, Natalia Peraza, Marissa K Anderson, Alyssa F Harlow, John R Monterosso, Raina D Pang, Tyler B Mason, Kurt Hong, Rael Cahn, Adam M Leventhal

Significance: E-cigarettes with candy-themed marketing are implicated in decisions to first try e-cigarettes but have unknown effects on the experience of vaping. We compared adults' perceived appeal and sensory attributes after self-administering flavoured e-cigarettes in experimentally manipulated packaging with candy-themed versus standard marketing. We also assessed effect modification by salt vs free-base nicotine formulation.

Methods: Adults who currently used e-cigarettes and/or cigarettes (N=72; age M(SD)=31.4 (12.8) years) completed single-puff self-administrations from eight individually-packaged pods containing fruit or dessert-flavoured e-liquid via staff-guided video sessions. For each e-liquid flavour, we custom-manufactured packaging with standard (eg, 'mango'; mango fruit image) and candy (eg, 'mango gummy bear'; gummy bear image) marketing versions, which we varied within-subject (four pods candy; four pods standard). After participants opened the package and vaped the pod inside, they rated its sensory attributes and appeal (0-100 scale). Participants were randomised between subjects to salt or free-base ~2.3% nicotine in all pods.

Results: Marketing theme had no significant main effects on outcomes. Marketing theme × nicotine formulation interactions were significant; candy-themed (vs standard) packaging elevated composite appeal (Bdifference [estimated mean difference between marketing themes]=7.7), liking (Bdifference=8.4), and sweetness (Bdifference=5.7) ratings in free-base but not salt nicotine formulations. Marketing theme did not affect smoothness, harshness and bitterness ratings regardless of nicotine formulation.

Conclusion: Candy-themed marketing may heighten the appeal and sweet sensory experience of vaping flavoured free-base nicotine e-cigarettes. While marketing restrictions are predominantly intended to prevent e-cigarette initiation, candy-themed marketing restrictions could also prevent persistent use by lowering the appeal of flavoured free-base nicotine e-cigarettes.

意义重大:糖果主题营销的电子烟与首次尝试电子烟的决定有关,但对吸食体验的影响尚不清楚。我们比较了成人自行吸食糖果主题包装与标准营销包装的风味电子烟后的感知吸引力和感官属性。我们还评估了盐基尼古丁与游离基尼古丁配方对效果的影响:目前使用电子烟和/或卷烟的成年人(人数=72;年龄M(SD)=31.4 (12.8)岁)通过工作人员指导的视频课程完成了单口自我吸食八种独立包装、含有水果或甜点口味电子烟液的烟弹。对于每种口味的电子液体,我们都定制了标准(如 "芒果";芒果水果形象)和糖果(如 "芒果小熊软糖";小熊软糖形象)两种营销版本的包装,并在受试者中加以变化(4 个糖果豆荚;4 个标准豆荚)。参与者打开包装并吸食里面的豆荚后,对其感官属性和吸引力进行评分(0-100 分)。受试者被随机分配到盐味或所有 pod 中尼古丁含量约为 2.3% 的自由碱味中:营销主题对结果没有明显的主要影响。营销主题×尼古丁配方的交互作用显著;糖果主题(与标准)包装提高了自由碱尼古丁配方的综合吸引力(Bdifference[营销主题之间的估计平均差]=7.7)、喜好度(Bdifference=8.4)和甜味(Bdifference=5.7),但盐尼古丁配方则没有。无论尼古丁配方如何,营销主题都不会影响顺滑度、刺鼻度和苦味的评分:结论:以糖果为主题的营销可能会增强吸食自由基尼古丁电子烟的吸引力和甜味感官体验。虽然营销限制的主要目的是防止吸食电子烟,但以糖果为主题的营销限制也可以通过降低自由基尼古丁电子烟的吸引力来防止持续吸食。
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引用次数: 0
Examining the influence of descriptors used to market unflavoured cigarillos: an experiment with a sample of youth and young adults from the USA. 检验用于推销无味小雪茄的描述语的影响:一项以美国青年和年轻人为样本的实验。
IF 4.7 2区 医学 Q1 PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH Pub Date : 2026-01-08 DOI: 10.1136/tc-2025-059806
Sarah D Kowitt, Sonia A Clark, Michael Jetsupphasuk, Kristen L Jarman, Rime Jebai, Adam O Goldstein, Jennifer Cornacchione Ross, Leah M Ranney

Significance: The tobacco industry uses different descriptors to market unflavoured cigarillos, which represent around half of all cigarillos sold. Limited research has focused on perceptions of unflavoured cigarillos.

Methods: We conducted an online between-subjects experiment with n=742 US youth and young adults (ages 15-20) recruited July-November 2024 through Qualtrics who reported ever/past 30-day little cigar or cigarillo use or susceptibility to using little cigars or cigarillos. Participants were randomly assigned to view one of four fictitious cigarillo packages with descriptors commonly used to market unflavoured cigarillos-'un-sweet', 'tobacco', 'silver' and no descriptor. Cigarillos were chosen for their popularity among youth and young adults and dominance in cigar sales. Outcomes included perceived product flavour and taste, appeal, susceptibility and purchase intentions.

Results: The silver descriptor led to more favourable flavour and taste perceptions, higher appeal and higher purchase intentions compared with the un-sweet descriptor (ps <0.05). The silver descriptor also led to higher purchase intentions compared with the tobacco descriptor and no descriptor (ps <0.05). The unsweet descriptor led to less favourable flavour and taste perceptions, compared with the tobacco descriptor and no descriptor (ps <0.05).

Conclusions: Among a sample of US youth and young adults who have used little cigars or cigarillos or are susceptible to use, the silver descriptor was the least effective way to communicate that cigarillos were unflavoured and was viewed the most favourably. Even though a silver descriptor is currently used to market unflavoured cigarillos, it likely still communicates flavour/taste characteristics and could therefore increase purchase intentions and use.

Trial registration number: Clinicaltrials.gov ID: NCT06413797.

意义:烟草业使用不同的描述符来推销无味小雪茄,这占了销售的小雪茄的一半左右。有限的研究集中在对无味小雪茄的感知上。方法:我们通过Qualtrics在2024年7月至11月招募了n=742名美国青年和年轻人(15-20岁),他们报告曾经或过去30天使用小雪茄或小雪茄或小雪茄易感。参与者被随机分配观看四种虚构的小雪茄包装中的一种,这些小雪茄包装上有“不甜”、“烟草”、“银色”和没有描述。选择小雪茄是因为它们在年轻人和年轻人中很受欢迎,并且在雪茄销售中占主导地位。结果包括感知产品的味道和味道,吸引力,易感性和购买意向。结果:与不甜的描述相比,银色描述带来了更有利的味道和味觉感知,更高的吸引力和更高的购买意愿(ps ps ps)结论:在使用过少量雪茄或小雪茄或易使用小雪茄的美国年轻人和年轻人的样本中,银色描述是传达小雪茄无味的最有效方式,也是最受欢迎的方式。尽管银色描述符目前用于销售无味的小雪茄,但它可能仍然传达了风味/味道特征,因此可以增加购买意愿和使用。试验注册号:Clinicaltrials.gov ID: NCT06413797。
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引用次数: 0
Marketing for Sensa: a 'zero nicotine vapor product' from a major tobacco company. Sensa的市场营销:一家大型烟草公司的“零尼古丁蒸汽产品”。
IF 4.7 2区 医学 Q1 PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH Pub Date : 2026-01-08 DOI: 10.1136/tc-2024-059074
Meagan O Robichaud, Eugene M Talbot, Ollie Ganz, Melissa Mercincavage, Hanno C Erythropel, Julie B Zimmerman, Sairam V Jabba, Sven E Jordt, Cristine D Delnevo
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引用次数: 0
期刊
Tobacco Control
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