Pub Date : 2019-01-01DOI: 10.4018/IJSVR.2019010101
Joel West
Do tests for various mental illnesses work? How reliable are they and how well do they capture what we call “mental illness?” Since the infamous comic book character, the Joker, has often been called a “psychopath,” and this psychopathy is, culturally, conflated with mental illness, how would a model of the Joker be diagnosed using the current standard tools for psychiatric diagnosis? The authors tested this model Joker against DSM-5, ICD-10 and the PCL-R. They then discussed the results of these tests and concluded that the Joker as captured in Alan Moore and Brian Bolland's The Killing Joke is a psychopath according to current medical and psychiatric models. They also discussed issues with the models of mental illness used by these tests.
{"title":"The Joker on the Couch","authors":"Joel West","doi":"10.4018/IJSVR.2019010101","DOIUrl":"https://doi.org/10.4018/IJSVR.2019010101","url":null,"abstract":"Do tests for various mental illnesses work? How reliable are they and how well do they capture what we call “mental illness?” Since the infamous comic book character, the Joker, has often been called a “psychopath,” and this psychopathy is, culturally, conflated with mental illness, how would a model of the Joker be diagnosed using the current standard tools for psychiatric diagnosis? The authors tested this model Joker against DSM-5, ICD-10 and the PCL-R. They then discussed the results of these tests and concluded that the Joker as captured in Alan Moore and Brian Bolland's The Killing Joke is a psychopath according to current medical and psychiatric models. They also discussed issues with the models of mental illness used by these tests.","PeriodicalId":236408,"journal":{"name":"International Journal of Semiotics and Visual Rhetoric","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127024211","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-01DOI: 10.4018/IJSVR.2019010104
Susan Petrilli, A. Ponzio
The translated text is identical to the original text and at once altogether different from it, whether they are dealing with a verbal or nonverbal text. With respect to the globality of semiosis, the authors main focus in this essay is on interlingual translation, the relation among verbal texts translated, interpreted, transferred, transvaluated, transaccentuated, transintonated, transposed and readapted into the sign systems of other verbal languages. In the processes of interlingual translation, a central concern is the nature of the relation between the original text and the translated text and the reverse. Moreover, given that they are dealing with questions concerning the exchange among values and not simply meanings, the authors' perspective is more appropriately described as pertaining to semioethics.
{"title":"Identity and Alterity of the Text in Translation","authors":"Susan Petrilli, A. Ponzio","doi":"10.4018/IJSVR.2019010104","DOIUrl":"https://doi.org/10.4018/IJSVR.2019010104","url":null,"abstract":"The translated text is identical to the original text and at once altogether different from it, whether they are dealing with a verbal or nonverbal text. With respect to the globality of semiosis, the authors main focus in this essay is on interlingual translation, the relation among verbal texts translated, interpreted, transferred, transvaluated, transaccentuated, transintonated, transposed and readapted into the sign systems of other verbal languages. In the processes of interlingual translation, a central concern is the nature of the relation between the original text and the translated text and the reverse. Moreover, given that they are dealing with questions concerning the exchange among values and not simply meanings, the authors' perspective is more appropriately described as pertaining to semioethics.","PeriodicalId":236408,"journal":{"name":"International Journal of Semiotics and Visual Rhetoric","volume":"112 4S1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115774170","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-07-01DOI: 10.4018/IJSVR.2018070104
V. Srikrishna
The purpose of this article is to understand how a semiotic analysis can spell out implications for practitioners in the advertising industry. The article presents a microanalysis of a television commercial, frame by frame, based on constructs identified from literature proposing a schema called the ‘Ad Heptameter.' This schema through its seven units - signs, codes, myths, syntagm, paradigm, denotation and connotation, facilitates in the questioning of meanings and serves as an entry point to engage with the advertising content or message. This work presents a theoretical overview of semiotics to practitioners and is also proposed as a venue for effective partnership between academia and practitioners in advertising. A semiotic Ad Heptameter is put forth to address the theory-practice gap. It has the potential to evaluate, assess and revisit storyboards, pre-production or production phases thereby enhancing the effectiveness of the advertising message.
{"title":"Microanalysis of an Advertisement Through Semiotic Interpretation","authors":"V. Srikrishna","doi":"10.4018/IJSVR.2018070104","DOIUrl":"https://doi.org/10.4018/IJSVR.2018070104","url":null,"abstract":"The purpose of this article is to understand how a semiotic analysis can spell out implications for practitioners in the advertising industry. The article presents a microanalysis of a television commercial, frame by frame, based on constructs identified from literature proposing a schema called the ‘Ad Heptameter.' This schema through its seven units - signs, codes, myths, syntagm, paradigm, denotation and connotation, facilitates in the questioning of meanings and serves as an entry point to engage with the advertising content or message. This work presents a theoretical overview of semiotics to practitioners and is also proposed as a venue for effective partnership between academia and practitioners in advertising. A semiotic Ad Heptameter is put forth to address the theory-practice gap. It has the potential to evaluate, assess and revisit storyboards, pre-production or production phases thereby enhancing the effectiveness of the advertising message.","PeriodicalId":236408,"journal":{"name":"International Journal of Semiotics and Visual Rhetoric","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126897679","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-07-01DOI: 10.4018/IJSVR.2018070102
Jing Ge, U. Gretzel
Social media-based visual strategies are quintessential elements of tourism and social media marketing; yet, very little is known about how firms formulate and implement such strategies in a technologically advanced and consumer-driven communication context. Drawing on rhetorical structure theory, and marketing, tourism and social media marketing literature, this research examines and dissects the structure of social media-based visual strategies implemented by tourism marketers. 250 Weibo posts initiated by 5 Chinese provincial destination marketing organizations were collected and analyzed. The results show a diversity of social media-afforded visual modalities, a variety of visual content and marketing goals, and different rhetorical relations between visuals and their accompanying text. This research advances social media marketing and tourism literature by exploring essential structural aspects of social media-based visual rhetoric and offers firms a holistic overview of possible visual strategies.
{"title":"Social Media-Based Visual Strategies in Tourism Marketing","authors":"Jing Ge, U. Gretzel","doi":"10.4018/IJSVR.2018070102","DOIUrl":"https://doi.org/10.4018/IJSVR.2018070102","url":null,"abstract":"Social media-based visual strategies are quintessential elements of tourism and social media marketing; yet, very little is known about how firms formulate and implement such strategies in a technologically advanced and consumer-driven communication context. Drawing on rhetorical structure theory, and marketing, tourism and social media marketing literature, this research examines and dissects the structure of social media-based visual strategies implemented by tourism marketers. 250 Weibo posts initiated by 5 Chinese provincial destination marketing organizations were collected and analyzed. The results show a diversity of social media-afforded visual modalities, a variety of visual content and marketing goals, and different rhetorical relations between visuals and their accompanying text. This research advances social media marketing and tourism literature by exploring essential structural aspects of social media-based visual rhetoric and offers firms a holistic overview of possible visual strategies.","PeriodicalId":236408,"journal":{"name":"International Journal of Semiotics and Visual Rhetoric","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132067863","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-07-01DOI: 10.4018/IJSVR.2018070101
Aspasia Papadima, Evangelos Kourdis
The scope of this article is the semiotic study of the verbal, visual and spatial discourses as they are depicted on commercial signs in the city of Limassol, Cyprus that use modified verbal signs and verbo-cultural palimpsests for the purpose of commercial communication. It is widely believed that the marketplace of every city constitutes an aggregation of signs that form the image of the city. The contribution of this study lies in the fact that it focuses on the verbo-cultural palimpsests used on private signs, a special type of communication that scholars who study commercial communication have not yet paid much attention to.
{"title":"Semiotic Landscape in Cyprus","authors":"Aspasia Papadima, Evangelos Kourdis","doi":"10.4018/IJSVR.2018070101","DOIUrl":"https://doi.org/10.4018/IJSVR.2018070101","url":null,"abstract":"The scope of this article is the semiotic study of the verbal, visual and spatial discourses as they are depicted on commercial signs in the city of Limassol, Cyprus that use modified verbal signs and verbo-cultural palimpsests for the purpose of commercial communication. It is widely believed that the marketplace of every city constitutes an aggregation of signs that form the image of the city. The contribution of this study lies in the fact that it focuses on the verbo-cultural palimpsests used on private signs, a special type of communication that scholars who study commercial communication have not yet paid much attention to.","PeriodicalId":236408,"journal":{"name":"International Journal of Semiotics and Visual Rhetoric","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121273815","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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