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Efektivitas marketing mix 4P terhadap penjualan BUMDes “Sumber Rejeki” Desa Samir Kecamatan Ngunut Kabupaten Tulungagung 市场营销的效能
Pub Date : 2023-06-04 DOI: 10.37631/ebisma.v4i1.931
Ofiana Ulandari
In the development of BUMDes Sumber Rejeki Samir experienced ups and downs in sales volume as in September-December 2022. So that researchers are interested in studying the marketing mix carried out by BUMDes Sumber Rejeki in increasing sales. The purpose of this study is to determine the effectiveness of the 4P marketing mix strategy (product, price, place, promotion). This type of research uses a qualitative descriptive approach. Data types and sources are primary and secondary data, data collection techniques are carried out by means of interviews and observations. Based on the results of the research conducted that: Product: the strategy used is to maintain the quantity and quality of products from year to year. Price: by providing a fairly affordable price. Place: a strategic location and direct and indirect distribution so that it is easy to reach. Promotion: promotional activities are carried out through social media, holding bonuses and discounts, and bundling products. The effectiveness of the marketing mix on sales can also be measured through the effectiveness ratio by calculating the percentage of achievement and sales volume targets. Therefore, it can be concluded in this study shows that the 4P marketing mix is very effective in the sales volume of BUMDes Sumber Rejeki.
在BUMDes Sumber Rejeki Samir的开发过程中,其销量在2022年9月至12月期间经历了起起落落。因此,研究人员对研究BUMDes Sumber Rejeki在增加销售额方面所进行的营销组合很感兴趣。本研究的目的是确定4P营销组合策略(产品,价格,地点,促销)的有效性。这种类型的研究使用定性描述方法。数据类型和来源是主要和次要数据,数据收集技术是通过访谈和观察进行的。根据所进行的研究结果认为:产品:采用的策略是保持产品的数量和质量逐年递增。价格:提供一个相当实惠的价格。地点:战略位置和直接和间接分布,使其易于到达。促销:通过社交媒体进行促销活动,持有奖金和折扣,捆绑产品。营销组合对销售的有效性也可以通过有效性比来衡量,通过计算业绩和销售量目标的百分比。因此,在本研究中可以得出结论,4P营销组合对BUMDes Sumber Rejeki的销量非常有效。
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引用次数: 0
Analysis of relaxation of local government budgeting on the achievement of the Bengkulu City government’s key performance indicators during the covid-19 period 分析在2019冠状病毒病期间,放松地方政府预算对实现明库卢市政府关键绩效指标的影响
Pub Date : 2023-06-04 DOI: 10.37631/ebisma.v4i1.843
Pesi Suryani, Las Asimi Lumban Gaol, Eka Wirajuang Daurrohmah
This study explores the impact of relaxation on the Bengkulu City local government budget during the Covid-19 period on key performance indicators. This study used a qualitative approach with documentary methods and interviews at the Regional Financial and Asset Management Agency and the Health Office involving Budget Users, PPTK, Treasurer, and financial management staff as informants. The data analysis used is a content analysis using the Nvivo software. There are two findings in this research, the first is that budget reallocation during the pandemic can affect the achievement of the Main Performance Indicators of Regional Apparatus Organizations which have indicators of financial ratios, such as the Regional Finance and Asset Management Agency. Financial indicators, such as financial ratios and PAD, have declined due to the weakening economy, decreased tax revenue during the pandemic, and budget reallocations. However, the budget reallocation during the pandemic was not directly affected by the Main Performance Indicators of Regional Apparatus Organizations that do not use financial indicators such as the Health Service. Where the two KPI indicators of the Bengkulu City Health Service were all achieved according to the targets set. The implications of this research are as input to the Bengkulu City Government related to refocusing and reallocating the budget so that it can still achieve the main performance indicators.
本研究探讨了新冠肺炎疫情期间明库鲁市地方政府预算放松对关键绩效指标的影响。本研究采用定性方法,采用文献方法,并在区域金融和资产管理局和卫生办公室进行访谈,涉及预算使用者、PPTK、财务主管和财务管理人员作为信息提供方。使用的数据分析是使用Nvivo软件进行的内容分析。这项研究有两项发现,第一项发现是,大流行病期间的预算重新分配可能影响具有财务比率指标的区域机构组织(如区域财政和资产管理局)主要业绩指标的实现。由于经济疲软、大流行期间税收减少以及预算重新分配,财务比率和PAD等财务指标有所下降。但是,大流行病期间的预算重新分配没有直接受到不使用财务指标的区域机构组织(如卫生服务处)的主要业绩指标的影响。明库鲁市卫生局的两项关键绩效指标均按照设定的目标实现。这项研究的影响是作为对Bengkulu市政府的投入,涉及重新调整和重新分配预算,以便它仍然能够实现主要业绩指标。
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引用次数: 0
Efektivitas return on asset terhadap return saham pada perusahaan: studi manajemen keuangan 资产回报率与公司股票回报率的有效性:财务管理研究
Pub Date : 2023-06-04 DOI: 10.37631/ebisma.v4i1.834
Irdawati, Suwandi Ng, Ria Safira, Dwi Kartika Prananingrum, M. Azizi
The purpose of this paper is to analyze the Effectiveness of Return On Assets Against Stock Returns in Companies through analysis of literature studies in the field of financial management. The method used in this research is literature research by reviewing some of the results of previous studies. This scientific article was written using qualitative methods and literature research with the help of the latest references obtained from Google Schoolers and Mendeley citation searches. Based on the review conducted, it means that Return On Assets has a positive and significant influence on Stock Returns. So that ROA has a significant effect on stock prices, where the profit generated by the company increases, the results obtained by the company also increase in terms of the level of profitability generated.
本文的目的是通过对财务管理领域的文献研究进行分析,分析公司资产收益率相对于股票收益率的有效性。本研究采用文献研究法,回顾前人的研究成果。本文采用定性方法和文献研究,并借助谷歌Schoolers和Mendeley引文检索获得的最新参考文献。根据所进行的审查,这意味着资产收益率对股票收益有显著的正向影响。因此,ROA对股票价格有显著的影响,当公司产生的利润增加时,公司获得的结果也会增加,产生的盈利水平也会增加。
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引用次数: 0
Ubah gulma menjadi emas: studi kasus pengolahan eceng gondok menjadi humus aktif & enzimatik di Waduk Jatiluhur Purwakarta 将杂草转化为黄金:风化处理案例研究在Purwakarta水库变成了活跃的和酶质腐殖质
Pub Date : 2023-06-04 DOI: 10.37631/ebisma.v4i1.869
Teddy Poernama, Eka Pebriansyah, Antoni Ludfi Arifin, Rully Yusuf
Water hyacinth increase flourishingly and spread rapidly and it potentially harms aquatic ecosystems as it covers water surface and endanger water ecosystems. In Jatiluhur reservoir, the water hyacinth has spread up to 10% of the entire reservoir. Therefore, society's participation in developing active humus/compost and liquid fertilizer from water hyacinth is advantageous for Tirta Emas farmers group in Desa Jatimekar, Kecamatan Jatiluhur, Purwakarta. Furthermore, this study aimed to observe the involvement of PT Pegadaian in the goldifying water hyacinth collaboration program by KUBMN. This study was a literature research as the research was conducted by collecting numerous literature sources such as research articles, books and reports regarding goldifying weeds or water hyacinths and the role of PT. Pegadaian in the program. In the library research, the researchers collected more than 50 research articles, books and study reports regarding water hyacinth's benefits and it's economic potentials. Thus, this study identified that the goldifying program of PT Pegadaian was advantageous in some aspects such as: 1) Ecological aspects: Water environment in Jatiluhur reservoir was better. Because the negative impacts of water hyacinth could be decreased and it was more controllable. 2) Economic aspect: people's income increased as a result of liquid fertilizer from water hyacinth program and sustainable fish cultivation. 3). Social aspect: the beauty of nature in Jatiluhur reservoir without water hyacinth, the emergence of tourist attractions and a harmony relationship between PTJ II as reservoir's manager and people in society.
水葫芦生长旺盛,传播迅速,覆盖水面,对水生生态系统有潜在危害。在Jatiluhur水库,水葫芦已经蔓延到整个水库的10%。因此,社会参与从水葫芦中开发活性腐殖质/堆肥和液体肥料对Desa Jatimekar, Kecamatan Jatiluhur, Purwakarta的Tirta Emas农民群体是有利的。此外,本研究旨在观察PT Pegadaian在KUBMN金化水葫芦合作计划中的参与情况。本研究是一项文献研究,收集了大量的文献来源,如研究论文、书籍、报告等,关于金化杂草或水葫芦,以及PT. Pegadaian在项目中的作用。在图书馆的研究中,研究人员收集了50多篇关于水葫芦的好处和经济潜力的研究论文、书籍和研究报告。因此,本研究认为,帕嘎达延金矿化方案在以下几个方面具有优势:1)生态方面:贾提鲁湖水库水环境较好。因为水葫芦的负面影响可以减少,更可控。2)经济方面:水葫芦项目带来的液肥和可持续养鱼增加了居民收入。3)社会方面:无水葫芦的贾提鲁湖水库的自然之美,旅游景点的出现,PTJ II作为水库管理者与社会民众的和谐关系。
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引用次数: 0
Pengaruh customer review, customer rating, dan celebrity endorser terhadap minat beli melalui kepercayaan di online shop Shopee
Pub Date : 2023-06-04 DOI: 10.37631/ebisma.v4i1.874
Mukhammad Firdaus, S. Aisyah, E. Farida
Shopee is the number 1 marketplace in Indonesia in terms of usage, but lately Shopee is no longer in that position. The aim of this research is to find out and analyze how the influence of Customer Reviews, Customer Ratings and Celebrity Endorsers on Purchase Intention through trust as an intervening variable at Online Shop Shopee. This research is a quantitative research using explanatory research techniques. The sampling was carried out using purposive sampling technique. The population of this research is all Shopee consumers in Malang city with 95 respondents as a sample. The results of this study are (1) Customer reviews have no significant effect on trust, (2) Customer ratings and celebrity endorsers have a significant effect on trust, (3) Customer reviews have no significant effect on purchase intention, (4) Customer ratings and celebrity endorsers have a significant effect on purchase intention, (5) Trust has an effect on purchase intention, (6) Customer reviews have no significant effect on purchase intention through trust, (7) Customer ratings and celebrity endorsers have a significant effect on purchase intention through trust.
就使用率而言,Shopee是印尼排名第一的市场,但最近Shopee不再占据这个位置。本研究的目的是通过信任作为中介变量,找出并分析顾客评论、顾客评分和名人代言对Shopee网上商店购买意愿的影响。本研究是运用解释研究技术的定量研究。采用有目的抽样技术进行抽样。本研究的人群为玛琅市所有的Shopee消费者,以95名受访者为样本。本研究的结果是:(1)顾客评价对信任没有显著影响,(2)顾客评价和名人代言对信任有显著影响,(3)顾客评价对购买意愿没有显著影响,(4)顾客评价和名人代言对购买意愿有显著影响,(5)信任对购买意愿有影响,(6)顾客评价通过信任对购买意愿没有显著影响。(7)顾客评价和名人代言对信任购买意愿有显著影响。
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引用次数: 0
Kualitas pengelolaan keuangan: keterampilan dan pengetahuan pegawai dalam mengoperasikan SISMIOP pada Badan Pengelola Keuangan dan Pendapatan Daerah Kabupaten Tasikmalaya 财务管理质量:塔斯克马来亚地区管理和收入机构内部工作人员的技能和知识
Pub Date : 2023-06-04 DOI: 10.37631/ebisma.v4i1.914
Dyah Ciptaning Lokiteswara Setya Wardhani, Nanang Rusliana
This study aims to determine the effect of skills and knowledge of human resources on the implementation of quality of financial management at BPKPD, Tasikmalaya Regency. This type of research is explanatory research that explains the causal relationship between variables through hypothesis testing. This study used a sample of 25 respondents. Sampling using a saturated sample technique. The test equipment used is a research instrument test and multiple regression analysis. From the results of this test, it can be concluded that the significance value (Sig) of the skill that there is an influence between skill and the quality of financial management, the significance value (Sig) of the knowledge variable means that there is an influence between skills and quality of financial management and the value of R Square is 0.848 which implies that the skills and knowledge variables affect the quality of financial management  84.80% while the rest is influenced by other variables outside this regression equation or variables that are not examined.
本研究旨在确定人力资源技能和知识对Tasikmalaya Regency BPKPD财务管理质量实施的影响。这类研究是解释性研究,通过假设检验来解释变量之间的因果关系。这项研究使用了25个受访者的样本。使用饱和采样技术进行采样。试验设备采用的是一种试验和多元回归分析的研究仪器。从本检验的结果可以得出:技能的显著性值(Sig)表明技能与财务管理质量之间存在影响;知识变量显著性值(Sig)表示技能与理财质量之间存在影响,R平方值为0.848,表示技能和知识变量对理财质量的影响为84.80%,其余受回归方程之外的其他变量或未检验变量的影响。
{"title":"Kualitas pengelolaan keuangan: keterampilan dan pengetahuan pegawai dalam mengoperasikan SISMIOP pada Badan Pengelola Keuangan dan Pendapatan Daerah Kabupaten Tasikmalaya","authors":"Dyah Ciptaning Lokiteswara Setya Wardhani, Nanang Rusliana","doi":"10.37631/ebisma.v4i1.914","DOIUrl":"https://doi.org/10.37631/ebisma.v4i1.914","url":null,"abstract":"This study aims to determine the effect of skills and knowledge of human resources on the implementation of quality of financial management at BPKPD, Tasikmalaya Regency. This type of research is explanatory research that explains the causal relationship between variables through hypothesis testing. This study used a sample of 25 respondents. Sampling using a saturated sample technique. The test equipment used is a research instrument test and multiple regression analysis. From the results of this test, it can be concluded that the significance value (Sig) of the skill that there is an influence between skill and the quality of financial management, the significance value (Sig) of the knowledge variable means that there is an influence between skills and quality of financial management and the value of R Square is 0.848 which implies that the skills and knowledge variables affect the quality of financial management  84.80% while the rest is influenced by other variables outside this regression equation or variables that are not examined.","PeriodicalId":237737,"journal":{"name":"Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA)","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131478450","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Peran manajemen risiko dalam meningkatkan kinerja perusahaan: studi manajemen sumber daya manusia 风险管理在提高公司绩效方面的作用:人力资源管理研究
Pub Date : 2023-06-04 DOI: 10.37631/ebisma.v4i1.844
Muhammad Asir, Rizqy Aiddha Yuniawati, Klemens Mere, Karina Sukardi, Muh. Abduh. Anwar
The purpose of this paper is to analyze the Role of Risk Management in Improving Company Performance by analyzing research literature in the field of human resource management. The method used in this research is literature research by reviewing some of the results of previous studies. This scientific article was written using qualitative methods and research literature with the help of the latest references obtained from Google Schoolers and Mendeley citation searches. Based on the studies conducted, it means that risk management has a role in company performance. Therefore, risk management has a positive role in company performance. Risk management is one of the references used to manage existing resources within the company, so that the company can obtain good value and generate profits as expected by the company.
本文的目的是通过分析人力资源管理领域的研究文献,分析风险管理在提高公司绩效中的作用。本研究采用文献研究法,回顾前人的研究成果。这篇科学文章是使用定性方法和研究文献的帮助下,从谷歌学校和门德利引文搜索获得的最新参考文献。根据所进行的研究,这意味着风险管理对公司绩效有作用。因此,风险管理对公司绩效具有积极的作用。风险管理是管理公司内部现有资源的参考之一,使公司能够获得良好的价值,并产生公司预期的利润。
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引用次数: 0
Keuangan digital: suatu studi literatur 财务数字:有文献研究
Pub Date : 2023-06-04 DOI: 10.37631/ebisma.v4i1.626
B. Artha, Utami Tunjung Sari, Niken Permata Sari, Ardhi Khairi, Bahri, Tien Suhartini
The financial industry has experienced a continuous evolution in service delivery due to digitization, where this evolution is characterized by expanded connectivity and improved information processing speed both at the customer interface and in back-office processes. The role of contracts in the economy has recently received great attention, where contracts are an important element of the operation of a market economy. The relevance of digital finance and financial inclusion for poverty alleviation and economic growth is of interest to policymakers and academics alike, particularly because of a number of issues that if addressed can make digital finance work better for individuals, businesses, governments and economies. Digital finance and financial inclusion have several benefits for financial service users, digital financial providers, governments and the economy such as increasing financial access among poor individuals, reducing financial intermediation costs for banks and fintech providers, and increasing aggregate spending for governments. The purpose of this study was to determine the determinants of digital finance. This study used a systematic literature review method and used 18 articles as study material, which were obtained from the scopus.com and sciencedirect.com pages. The results of the study show the determinants of digital finance, both variables that influence, are influenced or mediate. The results of the literature study did not find digital finance as a moderating variable.
由于数字化,金融行业在服务交付方面经历了持续的演变,这种演变的特点是在客户界面和后台流程中扩展连接性和提高信息处理速度。合同在经济中的作用最近受到了极大的关注,合同是市场经济运行的一个重要因素。数字金融和普惠金融与减贫和经济增长的相关性引起了政策制定者和学者的兴趣,特别是因为一些问题如果得到解决,可以使数字金融更好地为个人、企业、政府和经济服务。数字金融和普惠金融对金融服务用户、数字金融提供商、政府和经济都有几个好处,比如增加贫困个人的金融获取渠道,降低银行和金融科技提供商的金融中介成本,增加政府的总支出。本研究的目的是确定数字金融的决定因素。本研究采用系统文献综述法,选取18篇文献作为研究材料,分别从scopus.com和sciencedirect.com网站上获取。研究结果表明,数字金融的决定因素,即影响、影响或中介的变量。文献研究的结果没有发现数字金融是一个调节变量。
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引用次数: 0
Pengaruh investasi asing langsung terhadap emisi CO2 dan produk domestik bruto di Malta 外国直接投资对马耳他的二氧化碳排放量和国内生产总值的影响
Pub Date : 2022-11-30 DOI: 10.37631/ebisma.v3i2.524
A. Jufri, Bahri
Foreign direct investment (FDI) is a flow traditionally associated with the transfer of knowledge, technology, and management practices, and systems from the multinational company's home country to the host country. The relationship between FDI, CO2 emissions and economic growth has been explored from many aspects, as described in previous studies. The purpose of this study was to determine the effect of foreign direct investment on CO2 emissions and gross domestic product in Malta. This research using quantitative methods and uses regression analysis. The sampling method used is purposive sampling, with available data criteria. This research data is taken from the World Bank website for the period 1970-2018. The variables in this study are foreign direct investment (FDI) as independent variables, and CO2 emissions (CO2) and gross domestic product (GDP) as dependent variables. The results of data analysis show that foreign direct investment has a significant positive effect on CO2 emissions and gross domestic product in Malta. Suggestions for further research are to examine other variables related to foreign direct investment, such as exports and political aspects.
外国直接投资(FDI)是一种传统上与跨国公司母国向东道国转移知识、技术、管理实践和制度有关的流动。FDI、CO2排放和经济增长之间的关系已经从多个方面进行了探讨,如以往的研究所述。这项研究的目的是确定外国直接投资对马耳他二氧化碳排放和国内生产总值的影响。本研究采用定量方法,并采用回归分析。使用的抽样方法是有目的的抽样,具有可用的数据标准。本研究数据取自世界银行网站1970-2018年期间的数据。本研究以外商直接投资(FDI)为自变量,二氧化碳排放量(CO2)和国内生产总值(GDP)为因变量。数据分析结果表明,外国直接投资对马耳他的二氧化碳排放和国内生产总值有显著的积极影响。建议进一步研究的是审查与外国直接投资有关的其他变数,例如出口和政治方面。
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引用次数: 0
Pengaruh green advertising, green brand trust, dan sikap pada green product terhadap green purchase intention 彭佳乐绿色广告、绿色品牌信任、彭佳乐绿色产品、彭佳乐绿色购买意愿
Pub Date : 2022-11-30 DOI: 10.37631/ebisma.v3i2.113
Bunga Alfausta Amallia, M. Effendi, Abdul Ghofar
The environment is currently of concern because it has been damaged, this is greatly influenced by human life so that it encourages changes in consumer behavior to become more aware of the environment and interested in buying green products. This study aims to determine and analyze the role of attitude as a mediator and the effect of green advertising, green brand trust and attitudes towards green purchase intention. Data collection instruments used a questionnaire and obtained a sample of 118 respondents using a purposive sampling technique. Data were analyzed using descriptive and quantitative statistical analysis. Research using PLS-SEM analysis tools using the Smart PLS software program 3.2.8. The results showed that green advertising, green brand trust and attitude towards green product variables had a significant and positive influence on green purchase intention and green product attitude variables fully influenced the green advertising variable, green brand towards green purchase intention.
环境目前受到关注,因为它已经被破坏,这是人类生活的很大影响,因此它鼓励改变消费者的行为,变得更加意识到环境和有兴趣购买绿色产品。本研究旨在确定和分析态度的中介作用,以及绿色广告、绿色品牌信任和态度对绿色购买意愿的影响。数据收集工具采用问卷调查,并采用有目的抽样技术获得118名受访者的样本。数据分析采用描述性和定量统计分析。研究使用PLS- sem分析工具使用Smart PLS软件程序3.2.8。结果表明,绿色广告、绿色品牌信任和绿色产品态度变量对绿色购买意愿有显著正向影响,绿色产品态度变量对绿色广告变量、绿色品牌对绿色购买意愿有充分影响。
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引用次数: 0
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Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA)
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