Pub Date : 2021-11-10DOI: 10.37631/e-bisma.v2i2.435
Fajar Santoso
Service quality can be relied upon as one of the competitive advantages in increasingly fierce business competition. Excellent service quality is proven to be able to create consumer loyalty, because excellent quality is often synonymous with customer satisfaction; and in the end, through customer satisfaction the company will gain long-term profits.The purpose of this research is to find out: (1) How is the level of member satisfaction with the service quality of KPRI "KOPPENDA" Kab. Klaten; (2) What is the most dominant variable in influencing the level of member satisfaction with the service quality of KPRI "KOPPENDA" Kab. Klaten.Based on the results of the study, it can be concluded that: (1) The level of member satisfaction with the service quality of KPRI "KOPPENDA" Kab. Klaten is low; (2) The most dominant variable in influencing the level of member satisfaction with the service quality of KPRI "KOPPENDA" Kab. Klaten is Reliability
{"title":"Analisis atribut kualitas jasa layanan terhadap kepuasan anggota pada KPRI \"KOPPENDA\" Kabupaten Sleman","authors":"Fajar Santoso","doi":"10.37631/e-bisma.v2i2.435","DOIUrl":"https://doi.org/10.37631/e-bisma.v2i2.435","url":null,"abstract":"Service quality can be relied upon as one of the competitive advantages in increasingly fierce business competition. Excellent service quality is proven to be able to create consumer loyalty, because excellent quality is often synonymous with customer satisfaction; and in the end, through customer satisfaction the company will gain long-term profits.The purpose of this research is to find out: (1) How is the level of member satisfaction with the service quality of KPRI \"KOPPENDA\" Kab. Klaten; (2) What is the most dominant variable in influencing the level of member satisfaction with the service quality of KPRI \"KOPPENDA\" Kab. Klaten.Based on the results of the study, it can be concluded that: (1) The level of member satisfaction with the service quality of KPRI \"KOPPENDA\" Kab. Klaten is low; (2) The most dominant variable in influencing the level of member satisfaction with the service quality of KPRI \"KOPPENDA\" Kab. Klaten is Reliability","PeriodicalId":237737,"journal":{"name":"Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA)","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127925679","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-10DOI: 10.37631/e-bisma.v2i2.441
Jeffry Andhika Putra
Company age and experience are concepts that remain the same. Younger and older companies differ in experience and other aspects. The company's innovation activities change over time and the age of the company reflects the process of growth and accumulation of experience. Age is considered an important determinant of corporate innovation because of its learning effect, which enables mature companies to innovate more effectively as they build on previous routines and capabilities. Over time, companies can not only innovate based on past experience and capabilities, but can also accumulate resources, managerial knowledge, and the ability to handle uncertainty. The purpose of this study was to determine the effect of company age on financial performance, as measured by return on assets (ROA) and return on equity (ROE). The results of the regression analysis show that the age of the company has no effect on ROA and ROE. Based on the results of this study, the management of Bank Victoria Syariah should try to increase market share to increase financial performance, for example by intensifying promotions and corporate cooperation.
{"title":"Pengaruh Usia Perusahaan terhadap Kinerja Keuangan (Studi pada Bank Victoria Syariah)","authors":"Jeffry Andhika Putra","doi":"10.37631/e-bisma.v2i2.441","DOIUrl":"https://doi.org/10.37631/e-bisma.v2i2.441","url":null,"abstract":"Company age and experience are concepts that remain the same. Younger and older companies differ in experience and other aspects. The company's innovation activities change over time and the age of the company reflects the process of growth and accumulation of experience. Age is considered an important determinant of corporate innovation because of its learning effect, which enables mature companies to innovate more effectively as they build on previous routines and capabilities. Over time, companies can not only innovate based on past experience and capabilities, but can also accumulate resources, managerial knowledge, and the ability to handle uncertainty. The purpose of this study was to determine the effect of company age on financial performance, as measured by return on assets (ROA) and return on equity (ROE). The results of the regression analysis show that the age of the company has no effect on ROA and ROE. Based on the results of this study, the management of Bank Victoria Syariah should try to increase market share to increase financial performance, for example by intensifying promotions and corporate cooperation.","PeriodicalId":237737,"journal":{"name":"Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA)","volume":"96 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133082925","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-10DOI: 10.37631/e-bisma.v2i2.438
Tien Suhartini, Rifqi Andika Ramadhan
The purpose of this study was to empirically examine the effect of leadership style and work stress on employee performance at Queen Latifa General Hospital Yogyakarta. This type of research is quantitative research with causal associative design. The population of this study were permanent and contract employees at the front office of Queen Latifa General Hospital Yogyakarta. The number of samples in this study were 35 respondents. The data analysis method used is Multiple Regression Analysis, T Test (Partial), F Test (Simultaneous Significance Test), Coefficient of Determination Test (R2). The results of this study indicate that leadership style has a positive and significant effect on employee performance, while job stress has no effect on employee performance. The results of the F test obtained a calculated F value of 4.609 with a sig value of 0.017, which means that the independent variables have a simultaneous effect, although not significant. R Square value of 0.224 which means that employee performance is influenced by leadership style and work stress by 22.4%, while the remaining 77.6% is explained by other variables not examined in this study.
{"title":"Pengaruh gaya kepemimpinan dan stres kerja terhadap kinerja karyawan RSU. Queen Latifa Yogyakarta","authors":"Tien Suhartini, Rifqi Andika Ramadhan","doi":"10.37631/e-bisma.v2i2.438","DOIUrl":"https://doi.org/10.37631/e-bisma.v2i2.438","url":null,"abstract":"The purpose of this study was to empirically examine the effect of leadership style and work stress on employee performance at Queen Latifa General Hospital Yogyakarta. This type of research is quantitative research with causal associative design. The population of this study were permanent and contract employees at the front office of Queen Latifa General Hospital Yogyakarta. The number of samples in this study were 35 respondents. The data analysis method used is Multiple Regression Analysis, T Test (Partial), F Test (Simultaneous Significance Test), Coefficient of Determination Test (R2). The results of this study indicate that leadership style has a positive and significant effect on employee performance, while job stress has no effect on employee performance. The results of the F test obtained a calculated F value of 4.609 with a sig value of 0.017, which means that the independent variables have a simultaneous effect, although not significant. R Square value of 0.224 which means that employee performance is influenced by leadership style and work stress by 22.4%, while the remaining 77.6% is explained by other variables not examined in this study.","PeriodicalId":237737,"journal":{"name":"Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA)","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115300499","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-02-06DOI: 10.37631/E-BISMA.V0I0.212
A. Safitri
This study aims to examine the effect of brand image, perceived price, and service quality on repurchasing interest in lazada. Respondents in this study were Lazada users in the students of the Faculty of Economics, Sarjanawiyata Tamansiswa University in Yogyakarta. The analysis instruments in this study were data quality test, classical assumption, multiple linear regression, t test, F test, and coefficient of determination. This study shows that brand image has a positive and significant influence on repurchase interest, and service quality has a significant positive effect on repurchase interest. Other results from this study indicate that the perception of prices has a negative influence on repurchasing interest.
{"title":"PENGARUH BRAND IMAGE, PERSEPSI HARGA DAN KUALITAS LAYANAN TERHADAP MINAT BELI ULANG PADA LAZADA","authors":"A. Safitri","doi":"10.37631/E-BISMA.V0I0.212","DOIUrl":"https://doi.org/10.37631/E-BISMA.V0I0.212","url":null,"abstract":"This study aims to examine the effect of brand image, perceived price, and service quality on repurchasing interest in lazada. Respondents in this study were Lazada users in the students of the Faculty of Economics, Sarjanawiyata Tamansiswa University in Yogyakarta. The analysis instruments in this study were data quality test, classical assumption, multiple linear regression, t test, F test, and coefficient of determination. This study shows that brand image has a positive and significant influence on repurchase interest, and service quality has a significant positive effect on repurchase interest. Other results from this study indicate that the perception of prices has a negative influence on repurchasing interest.","PeriodicalId":237737,"journal":{"name":"Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA)","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134459794","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-27DOI: 10.37631/E-BISMA.V1I2.193
Hany Nurwahyu Muslimah Ara’Afi
Tujuan dari penelitian ini adalah untuk menguji (1) analisis profitabilitas terhadap dividend payout ratio pada perusahaan real estate periode 2013-2017. (2) pengaruh likuiditas terhadap dividend payout ratio pada perusahaan real estate periode 2013-2017. (3) pengaruh struktur modal terhadap dividend payout ratio pada perusahaan real estate periode 2013-2017. Sampel pada penelitian ini adalah 11 perusahaan yang dipilih menggunakan metode purposive sampling. Analisis data menggunakan regresi linier berganda untuk menentukan variabel bebas yang berpengaruh pada variabel terikat. Hasil menunjukkan bahwa (1) profitabilias tidak berpengaruh terhadap dividend payout ratio; (2) likuiditas tidak berpengaruh terhadap dividend payout ratio; (3) struktur modal berpengaruh positif signifikan terhadap dividend payout ratio; (4) profitabilias, likuiditas, dan struktur modal bersama-sama mempengaruhi dividend payout ratio.
{"title":"PENGARUH PROFITABILITAS, LIKUIDITAS, DAN STRUKTUR MODAL TERHADAP DEVIDEN PAYOUT RATIO","authors":"Hany Nurwahyu Muslimah Ara’Afi","doi":"10.37631/E-BISMA.V1I2.193","DOIUrl":"https://doi.org/10.37631/E-BISMA.V1I2.193","url":null,"abstract":"Tujuan dari penelitian ini adalah untuk menguji (1) analisis profitabilitas terhadap dividend payout ratio pada perusahaan real estate periode 2013-2017. (2) pengaruh likuiditas terhadap dividend payout ratio pada perusahaan real estate periode 2013-2017. (3) pengaruh struktur modal terhadap dividend payout ratio pada perusahaan real estate periode 2013-2017. Sampel pada penelitian ini adalah 11 perusahaan yang dipilih menggunakan metode purposive sampling. Analisis data menggunakan regresi linier berganda untuk menentukan variabel bebas yang berpengaruh pada variabel terikat. Hasil menunjukkan bahwa (1) profitabilias tidak berpengaruh terhadap dividend payout ratio; (2) likuiditas tidak berpengaruh terhadap dividend payout ratio; (3) struktur modal berpengaruh positif signifikan terhadap dividend payout ratio; (4) profitabilias, likuiditas, dan struktur modal bersama-sama mempengaruhi dividend payout ratio.","PeriodicalId":237737,"journal":{"name":"Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA)","volume":"21 6","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120845905","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-27DOI: 10.37631/E-BISMA.V1I2.194
Tika Nur Aini
Tujuan dari penelitian ini adalah untuk menguji pengaruh kepuasan dan kepercayaan terhadap loyalitas pelanggan dengan komitmen sebagai variabel intervening (studi kasus pada konsumen di Yogyakarta). Variabel dalam penelitian ini adalah kepuasan, kepercayaan, kepuasan pelanggan, dan komitmen. Populasi dalam penelitian ini adalah konsumen JNE Yogyakarta yang tidak diketahui jumlahnya. Maka sampel dalam penelitian ini adalah 100 responden yang diperoleh dari rumus, dengan metode purposive sampling, pengumpulan data menggunakan kuesioner. Sementara teknik analisis data menggunakan regresi linier berganda didukung dengan uji t, uji F, R2, dan uji asumsi klasik yang terdiri atas uji normalitas, uji heterokedastisitas, uji multikolinieritas, dan uji sobel.
{"title":"PENGARUH KEPUASAN DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN DENGAN KOMITMEN SEBAGAI VARIABEL INTERVENING","authors":"Tika Nur Aini","doi":"10.37631/E-BISMA.V1I2.194","DOIUrl":"https://doi.org/10.37631/E-BISMA.V1I2.194","url":null,"abstract":"Tujuan dari penelitian ini adalah untuk menguji pengaruh kepuasan dan kepercayaan terhadap loyalitas pelanggan dengan komitmen sebagai variabel intervening (studi kasus pada konsumen di Yogyakarta). Variabel dalam penelitian ini adalah kepuasan, kepercayaan, kepuasan pelanggan, dan komitmen. Populasi dalam penelitian ini adalah konsumen JNE Yogyakarta yang tidak diketahui jumlahnya. Maka sampel dalam penelitian ini adalah 100 responden yang diperoleh dari rumus, dengan metode purposive sampling, pengumpulan data menggunakan kuesioner. Sementara teknik analisis data menggunakan regresi linier berganda didukung dengan uji t, uji F, R2, dan uji asumsi klasik yang terdiri atas uji normalitas, uji heterokedastisitas, uji multikolinieritas, dan uji sobel.","PeriodicalId":237737,"journal":{"name":"Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA)","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125575792","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-27DOI: 10.37631/E-BISMA.V1I2.191
Dwie Yulieanto Saputro, Mujino Mujino
Tujuan dari penelitian ini adalah untuk mengetahui bagaimana Tingkat Kesehatan Koperasi Simpan Pinjam “Kartini” Kaliurang pada tahun 2015 sampai 2017 dilihat dari Aspek Permodalan, Aspek Kualitas Aktiva Produktif, Aspek Manajemen, Aspek Efisiensi, Aspek Likuiditas, Aspek Kemandirian dan Pertumbuhan, Aspek Jatidiri Koperasi. Jenis penelitian ini yaitu DeskriptifKuantitatif. Subyek dalam penelitian ini adalah Koperasi Simpan Pinjam “Kartini” Kaliurang. Obyek yang digunakan dalam penelitian iniadalah Laporan Keuangan Koperasi Simpan Pinjam “Kartini” Kaliurang, tahun 2015 sampai dengan tahun 2017. Metode pengumpulan data dalam penelitian ini adalah melalui teknik dokumentasi.Hasil penilaian tingkat kesehatan KoperasiSimpanPinjam “Kartini” Kaliurangtahun 2015 berada pada tingkat Cukup Sehat, tahun 2016 berada pada tingkat Cukup Sehat, tahun 2017 berada pada tingkatan Cukup Sehat.
{"title":"ANALISA PENILAIAN TINGKAT KESEHATAN KOPERASI SIMPAN PINJAM “KARTINI” KALIURANG PAKEM, SLEMAN, YOGYAKARTA","authors":"Dwie Yulieanto Saputro, Mujino Mujino","doi":"10.37631/E-BISMA.V1I2.191","DOIUrl":"https://doi.org/10.37631/E-BISMA.V1I2.191","url":null,"abstract":"Tujuan dari penelitian ini adalah untuk mengetahui bagaimana Tingkat Kesehatan Koperasi Simpan Pinjam “Kartini” Kaliurang pada tahun 2015 sampai 2017 dilihat dari Aspek Permodalan, Aspek Kualitas Aktiva Produktif, Aspek Manajemen, Aspek Efisiensi, Aspek Likuiditas, Aspek Kemandirian dan Pertumbuhan, Aspek Jatidiri Koperasi. Jenis penelitian ini yaitu DeskriptifKuantitatif. Subyek dalam penelitian ini adalah Koperasi Simpan Pinjam “Kartini” Kaliurang. Obyek yang digunakan dalam penelitian iniadalah Laporan Keuangan Koperasi Simpan Pinjam “Kartini” Kaliurang, tahun 2015 sampai dengan tahun 2017. Metode pengumpulan data dalam penelitian ini adalah melalui teknik dokumentasi.Hasil penilaian tingkat kesehatan KoperasiSimpanPinjam “Kartini” Kaliurangtahun 2015 berada pada tingkat Cukup Sehat, tahun 2016 berada pada tingkat Cukup Sehat, tahun 2017 berada pada tingkatan Cukup Sehat.","PeriodicalId":237737,"journal":{"name":"Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA)","volume":"82 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131640371","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-06-07DOI: 10.37631/E-BISMA.V0I0.216
Sheli Marselina Br Perangin Angin
This study was conducted with aim of analyzing the affect of Profitability, Firm Size, Independent Board of Commissioners and Audit Committee used to test earning management. The oil and gas sub-sector company listed on the Indonesia Stock Exchange for the period 2015-2019 were the population of this study. The method used is purposive sampling. The Sample of study used by 8 companies. This type of research is quantitative with secondary data sources. The analytical technique used is multiple linear regression analysis. Data processed on SPSS program version 23.0. The results of this study showed that profitability has a significant positive effect on earning management in oil and gas sub-sector companies. Firm size has a significant positive effect on earning management in oil and gas sub-sector companies. The independent board of commissioners has no significant impact on earning management in oil and gas sub-sector companies. The audit committee has no effect on earning management in oil and gas sub-sector companies.
{"title":"PENGARUH PROFITABILITAS, FIRM SIZE, DAN GOOD CORPORATE GOVERNANCE UNTUK MENGUJI MANAJEMEN LABA","authors":"Sheli Marselina Br Perangin Angin","doi":"10.37631/E-BISMA.V0I0.216","DOIUrl":"https://doi.org/10.37631/E-BISMA.V0I0.216","url":null,"abstract":"This study was conducted with aim of analyzing the affect of Profitability, Firm Size, Independent Board of Commissioners and Audit Committee used to test earning management. The oil and gas sub-sector company listed on the Indonesia Stock Exchange for the period 2015-2019 were the population of this study. The method used is purposive sampling. The Sample of study used by 8 companies. This type of research is quantitative with secondary data sources. The analytical technique used is multiple linear regression analysis. Data processed on SPSS program version 23.0. The results of this study showed that profitability has a significant positive effect on earning management in oil and gas sub-sector companies. Firm size has a significant positive effect on earning management in oil and gas sub-sector companies. The independent board of commissioners has no significant impact on earning management in oil and gas sub-sector companies. The audit committee has no effect on earning management in oil and gas sub-sector companies.","PeriodicalId":237737,"journal":{"name":"Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA)","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129136226","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-06-06DOI: 10.37631/E-BISMA.V0I0.215
Vini Yuningsih
This research belongs to the type of correlational research. The population in this study is the Property & Real Estate Services Company listed on the Stock Exchange in 2013-2017 which has a total assets of at least 10 trillion. To determine the sample, researchers use financial statement data. The research sample was obtained from financial data found at www.idx.com. The sample members used 7 companies in 5 periods. The data analysis technique used is data quality test, classic assumption test, multiple regression test, t test, determination test and path analysis test.
{"title":"PENGARUH NET PROFIT MARGIN (NPM) DAN EARNING PER SHARE (EPS) TERHADAP RETURN SAHAM DENGAN STRUKTUR MODAL SEBAGAI VARIABEL INTERVENING","authors":"Vini Yuningsih","doi":"10.37631/E-BISMA.V0I0.215","DOIUrl":"https://doi.org/10.37631/E-BISMA.V0I0.215","url":null,"abstract":"This research belongs to the type of correlational research. The population in this study is the Property & Real Estate Services Company listed on the Stock Exchange in 2013-2017 which has a total assets of at least 10 trillion. To determine the sample, researchers use financial statement data. The research sample was obtained from financial data found at www.idx.com. The sample members used 7 companies in 5 periods. The data analysis technique used is data quality test, classic assumption test, multiple regression test, t test, determination test and path analysis test.","PeriodicalId":237737,"journal":{"name":"Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA)","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128491658","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-06-05DOI: 10.37631/E-BISMA.V0I0.214
Dwi Apriliani, S. NikmahBaqiyyatus, Rizka Febila, Vicky F. Sanjaya
This research was conducted to determine the effect of satisfaction, brand image and trust on customer loyalty at member cards. This research method uses questionnaire data collection techniques with the respondent data of 100 people. The process of distributing questionnaires to respondents was carried out online and publicly. This type of research sampling technique used in this study is purposive sampling. Meanwhile, to test the data using validity and reliability tests. In testing the validity using the validity of the construction. This research was analyzed with the help of the smart PLS program. The results of the analysis obtained show that the customer satisfaction variable has a positive and significant effect on customer loyalty at member cards. Meanwhile, brand image has a negative and insignificant effect on customer loyalty to member cards and the variable customer trust also has a negative and insignificant effect on customer loyalty to member cards.
{"title":"PENGARUH KEPUASAN PELANGGAN, BRAND IMAGE, DAN KEPERCAYAAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PADA MEMBERCARD","authors":"Dwi Apriliani, S. NikmahBaqiyyatus, Rizka Febila, Vicky F. Sanjaya","doi":"10.37631/E-BISMA.V0I0.214","DOIUrl":"https://doi.org/10.37631/E-BISMA.V0I0.214","url":null,"abstract":"This research was conducted to determine the effect of satisfaction, brand image and trust on customer loyalty at member cards. This research method uses questionnaire data collection techniques with the respondent data of 100 people. The process of distributing questionnaires to respondents was carried out online and publicly. This type of research sampling technique used in this study is purposive sampling. Meanwhile, to test the data using validity and reliability tests. In testing the validity using the validity of the construction. This research was analyzed with the help of the smart PLS program. The results of the analysis obtained show that the customer satisfaction variable has a positive and significant effect on customer loyalty at member cards. Meanwhile, brand image has a negative and insignificant effect on customer loyalty to member cards and the variable customer trust also has a negative and insignificant effect on customer loyalty to member cards.","PeriodicalId":237737,"journal":{"name":"Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA)","volume":"87 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128626153","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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