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Kontribusi Adopsi Media Sosial dalam Menaikkan Penjualan dan Pengembangan Usaha Kecil dan Menengah di Indonesia 社交媒体推广对促进印尼中小企业销售和发展的贡献
Pub Date : 2022-01-01 DOI: 10.56070/cakrawala.v29i1.22
Henny Risnawati
Small and medium-sized enterprises (SMEs) are becoming an increasingly important economic factor in many developing countries, including Indonesia. Previous research shows that small businesses establish the concept of self-reliance. Even in times of economic hardship, small businesses are able to keep prices of national staples such as food and clothing low. In West Kalimantan, local SMEs produce a unique fabric called sasirangan, which has become the region's main product. As the use of IT infrastructure and platforms is usually concentrated in big cities such as the state capital of Pontianak, SMEs in the regions can rely on social media to promote their products. Therefore, this study aims to understand the attitudes of local SMEs towards using social media for commercial purposes. The sample size of this study includes 45 West Kalimantan SMEs in five districts outside the capital city of West Kalimantan. In this study, we used Partial Least Squares Structural Equation Modeling (PLS-SEM) to study the interaction between variables. The survey results show that small business entrepreneurs generally have a strong desire to use social media for commercial purposes. A more detailed description of the results and limitations of this study is available at the end of this document.
在包括印度尼西亚在内的许多发展中国家,中小企业正成为一个日益重要的经济因素。以前的研究表明,小企业建立了自力更生的概念。即使在经济困难时期,小企业也能够将食品和服装等国家主要商品的价格保持在较低水平。在西加里曼丹,当地的中小企业生产一种名为sasirangan的独特织物,这已成为该地区的主要产品。由于IT基础设施和平台的使用通常集中在大城市,如邦首府Pontianak,这些地区的中小企业可以依靠社交媒体来推广他们的产品。因此,本研究旨在了解本地中小企业对将社交媒体用于商业目的的态度。本研究的样本量包括西加里曼丹首府西加里曼丹外五个区的45家中小企业。在本研究中,我们使用偏最小二乘结构方程模型(PLS-SEM)研究变量之间的相互作用。调查结果显示,小企业企业家普遍有强烈的愿望将社交媒体用于商业目的。本研究的结果和局限性的更详细描述可在本文件的末尾找到。
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引用次数: 0
Faktor-Faktor Yang Pendorong Dan Penghambat Usaha Ternak Ayam Potong Bermitra Dengan PT. Wacana Jaya 肉牛的驱动力和抑制因素与PT. Wacana Jaya合作
Pub Date : 2022-01-01 DOI: 10.56070/cakrawala.v29i1.27
Henny Risnawati, Wianaya Purwanti, Asep Saifudin
The purpose of this study was to determine the factors that encourage and inhibit the chicken livestock business in the partnership of Sinar Jaya Partners Ltd. The research approach used in this study was a qualitative method. The respondents consisted of three livestock businesses that are partners of Sinar Jaya Partners Ltd. The result showed that the main factors that encouraged and hindered the willingness of entrepreneurs to become partners of Mitra Sinar Jaya Ltd are: 1) Costs incurred by farmers in the broiler business in partnership with Mitra Sinar Jaya Ltd, namely the average number of fixed costs and the average amount; 2) The average total net income per harvest obtained by broiler breeders in the partnership of Sinar Jaya Partners Ltd
本研究的目的是确定在Sinar Jaya Partners Ltd.合伙企业中鼓励和抑制鸡畜业务的因素。本研究采用的研究方法是定性方法。受访者包括三家畜牧企业,它们是Sinar Jaya partners Ltd的合作伙伴。结果表明,鼓励和阻碍企业家成为Mitra Sinar Jaya有限公司合伙人意愿的主要因素是:1)农民在与Mitra Sinar Jaya有限公司合作的肉鸡业务中所发生的成本,即平均固定成本的数量和平均金额;2) Sinar Jaya Partners Ltd .合作的肉鸡养殖户每次收获的平均总净收入
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引用次数: 0
Peningkatan Kinerja Karyawan Dengan Pelatihan Melalui Kompetensi 通过能力提高员工绩效
Pub Date : 2022-01-01 DOI: 10.56070/cakrawala.v29i1.20
Hastuti Indra Sari
The purpose of this research is to analyze employee performance affected by training through competency. Causality research using a quantitative approach. The sampling technique used samples saturated by the number of 40 respondents at PT Pos Indonesia (Persero) Cabang Surabaya Selatan. This research used Structural Equation Model (SEM) with the assistance of smartPLS 3.0 software as the statistical analysis. The results of this research show that employee performance is not affected by training, competence is affected by training significantly and positively, employee performance is affected by competence significantly and positively, and competence can be an intervening variable between training on employee performance.
本研究旨在透过胜任力分析培训对员工绩效的影响。使用定量方法进行因果关系研究。抽样技术使用的样本在泗水西拉丹角印尼邮政总局(Persero)的40名答复者人数饱和。本研究采用结构方程模型(SEM),借助smartPLS 3.0软件进行统计分析。本研究结果表明:培训不影响员工绩效,胜任力显著正向影响员工绩效,胜任力显著正向影响员工绩效,胜任力可以作为培训对员工绩效的中介变量。
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引用次数: 1
Orientasi kewirausahaan dan kapabilitas pemasaran pada kinerja usaha kecil dan menengah: Peran faktor lingkungan yang dinamis sebagai pemoderasi 小企业和中小企业绩效的创业精神和营销能力:环境因素作为建模的动态作用
Pub Date : 2022-01-01 DOI: 10.56070/cakrawala.v29i1.21
Asep Saifudin, Hasanuddin Pasiama
The purpose of this study is to examine the impact of entrepreneurial orientation and marketing capabilities on the performance of small and medium-sized enterprises (SMEs), as well as how dynamic environmental factors moderate these relationships. The population was all managers or owners of SMES in Padang City. The sampling technique used a non-probability approach, namely purposive sampling. In the data analysis, 190 samples (response rate 84,44%) were used as a sample size. The Smart-PLS software is used in this study to perform variance-based structural equation modeling (VB-SEM). The findings show that (i) entrepreneurial orientation has a positive and significant effect on SME performance, (ii) marketing capabilities have a positive and significant effect on SME performance, and (iii) In these relationships, the role of dynamic environmental factors as a moderator is not supported. The managerial implications will be discussed later.
本研究旨在探讨创业取向和营销能力对中小企业绩效的影响,以及动态环境因素如何调节这些关系。人口都是巴东市中小企业的经理或老板。抽样技术采用非概率方法,即有目的抽样。在数据分析中,使用190个样本(应答率84.44%)作为样本量。本研究使用Smart-PLS软件进行基于方差的结构方程建模(VB-SEM)。研究发现:(1)创业导向对中小企业绩效有正向显著影响;(2)营销能力对中小企业绩效有正向显著影响;(3)在这些关系中,动态环境因素不支持作为调节因子的作用。管理方面的影响将在后面讨论。
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引用次数: 0
Pengaruh Customer Relationship Management Dan Kegiatan Sosialisasi Penggunaan E-Toll Terhadap Minat Masyarakat Menggunakan Pembayaran E-Toll Jasa Marga 客户关系管理和使用E-Toll的社会化活动对公众利益的影响是通过氏族E-Toll服务的支付
Pub Date : 2022-01-01 DOI: 10.56070/cakrawala.v29i1.19
Sabar Napitupulu
Hasil pengolahan data antara Customer Relationship Management dilihat dari Interact dengan hasil tidak ada pengaruh dan signifikan sehingga pada variabel ini tidak dapat dijadikan sebagai tolak ukur terhadap penguatan minat masyarakat dalam menggunakan alat e-toll pay. Terhadap hasil presentasi pada variabel Customer Relationship Management dilihat dari Customize memiliki pengaruh yang positif dan signifikan sehingga variabel Customize dapat dijadikan sebagai tolak ukur untuk memperkuat minat masyarakat dalam menggunakan alat pembayaran e-toll. Hasil penyajian data secara simultan antara Customer Relationship Management dilihat dari identifikasi, Differentiate Interact, Customize diperoleh pengaruh yang positif dan signifikan sehingga secara keseluruhan variabel Customer Relationship Management dapat dijadikan tolak ukur terhadap penguatan minat masyarakat dalam menggunakan alat e-toll pay
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引用次数: 0
Analisis Faktor - Faktor Yang Mempengaruhi Return On Investment (ROI) Pada Perusahaan Manufaktur Yang Terdaftar Di Bursa Efek Indonesia Periode 2018-2020 分析影响印尼证券交易所上市制造商投资回归的因素
Pub Date : 2022-01-01 DOI: 10.56070/cakrawala.v29i1.23
Afwan Afwan
This study aims to see how a relationship individually or simultaneously with the title Analysis of Factors Affecting Return On Investment (ROI) in Manufacturing Companies Listed on the Indonesia Stock Exchange (2018-2020). The factors studied are Sales Variables (X1), Operating Costs (X2), Cash Turn Over (X3), and Inventory Turnover Variables (X4). This research observation uses purposive sampling with partial test (T-test), simultaneous test (F test), classical assumption test, and Adjusted R square test. The test results for this observation are (1) the Sales variable has no effect on Return On Investment. (2) the Operating Cost Variable Affects Return On Investment (3) the Cash Turn Over variable has an effect but not significant on Return On Investment. (4)the inventory turnover variable has an effect but is not significant on the Return On Investment. (5)Sales Variables, Operating Costs, Cash Turn Over, and Inventory Turnover Variables have a Simultaneous effect on the Return On Investment Variable. With the results of Adjusted R square of 0.277 (27.7%) and influenced by other variables of 76.3%. So the overall results of Sales, Operating Costs, Cash Turn Over, and Inventory Turnover have a simultaneous effect on Return On Investment in Manufacturing Companies Listed on the Indonesia Stock Exchange.
本研究旨在了解如何单独或同时与标题的关系影响投资回报率(ROI)在印度尼西亚证券交易所上市的制造公司的因素分析(2018-2020)。研究的因素是销售变量(X1)、运营成本变量(X2)、现金周转率变量(X3)和库存周转率变量(X4)。本研究观察采用目的抽样,采用偏检验(t检验)、同时检验(F检验)、经典假设检验和调整R方检验。这一观察的检验结果是(1)销售变量对投资回报率没有影响。(2)经营成本变量影响投资回报率(3)现金周转变量对投资回报率有影响但不显著。(4)存货周转率变量对投资回报率有影响但不显著。(5)销售变量、经营成本变量、现金周转率变量和库存周转率变量对投资回报率变量的影响是同步的。经调整后的R方为0.277(27.7%),受其他变量影响的R方为76.3%。因此,在印尼证券交易所上市的制造业公司中,销售、运营成本、现金周转率和库存周转率的总体结果对投资回报率有同步的影响。
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引用次数: 0
Efek Efisiensi Aset Dalam Meningkatkan Market Value 资产效率对提升市场的影响
Pub Date : 2021-07-01 DOI: 10.56070/cakrawala.v28i2.34
Adam Adam
This study aims to examine the effect of profitability on market value. The population in this study is agriculture company listed on the Indonesian Stock Exchange during the 3 years. The sample was selected using purposive sampling method and obtained a sample of 14 companies. The data are process by using a balanced panel data. The analytical method used in this study is linear regression. The results of this study show that profitability has an effect on market value.
本研究旨在探讨盈利能力对市场价值的影响。本研究对象为3年内在印尼证券交易所上市的农业公司。样本选取采用目的抽样法,共获得14家公司的样本。使用平衡面板数据对数据进行处理。本研究采用的分析方法是线性回归。研究结果表明,盈利能力对市场价值有影响。
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引用次数: 0
Pengaruh Social Media Marketing Terhadap Brand Image Tour & Travel Hastuti Tour And Travel Pengaruh社交媒体营销Terhadap品牌形象旅游和旅游哈斯图蒂旅游和旅游
Pub Date : 2021-07-01 DOI: 10.56070/cakrawala.v28i2.36
Hastuti Indra Sari
Tour & Travel Agent is an old type of business that can still maintain its potential as a business opportunity every year. This is due to the use of the internet, thus presenting the online travel market. One of the travel agency businesses that use the internet, especially social media, as a marketing medium to build a company brand image is Tour & Travel Hastuti. However, the growth of followers on the hastuti.sari@stieswadaya.ac.id Instagram account is relatively slow, and the level of follower engagement is still low. This study aims to find out how Tour & Travel Hastuti grows a positive brand image for followers of their Instagram account, hastuti.sari@stieswadaya.ac.id. In addition, to see the influence that social media has had on followers of brand images on their Instagram accounts. The method used in this research is quantitative with the type of associative survey research. The data technique uses analysis from observations, literature studies, interviews and questionnaires. The sample in this study was 96 followers of the hastuti.sari@stieswadaya.ac.id Instagram account. The sampling technique used non-probability sampling, namely purposive sampling. The data analysis technique used simple linear regression analysis. This study indicates a significant influence of social media on the brand image of followers of the hastuti.sari@stieswadaya.ac.id Instagram account, meaning that if the social media marketing variable is getting better, the brand image will be getting better.
旅行社是一种古老的业务类型,每年仍然可以保持其作为商业机会的潜力。这是由于互联网的使用,从而呈现在线旅游市场。其中一家利用互联网,尤其是社交媒体作为营销媒介来建立公司品牌形象的旅行社是Tour & travel Hastuti。但是,hastuti.sari@stieswadaya.ac.id Instagram账户的关注者增长相对缓慢,关注者参与度仍然很低。这项研究旨在找出Tour & Travel Hastuti如何在其Instagram账户hastuti.sari@stieswadaya.ac.id的粉丝中树立积极的品牌形象。此外,看看社交媒体对其Instagram账户上品牌形象的追随者的影响。本研究采用的是定量的关联调查研究方法。数据技术使用观察分析、文献研究、访谈和问卷调查。这项研究的样本是hastuti.sari@stieswadaya.ac.id Instagram账户的96名粉丝。抽样技术采用非概率抽样,即有目的抽样。数据分析技术采用简单的线性回归分析。本研究表明,社交媒体对hastuti.sari@stieswadaya.ac.id Instagram账户关注者的品牌形象影响显著,这意味着如果社交媒体营销变量越好,品牌形象就会越好。
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引用次数: 0
Pemeriksaan Perlakuan Akuntansi Atas Persediaan Sesuai Dengan PSAK No.14 Pada PT Saranaprima Nusantara Abadi 根据PT Saranaprima Nusantara 14号PSAK对存货的核核评估
Pub Date : 2021-07-01 DOI: 10.56070/cakrawala.v28i2.33
Yenni Elfiza Abbas, A. Jaelani
Persediaan merupakan salah satu komponen terbesar aktiva lancar pada perusahaan manufaktur. Perusahaan manufaktur memiliki persediaan dari berbagai jenis, aliran persediaannya kompleks dan jumlahnya material. Kewajaran dalam menyajikan informasi terkait persediaan bahan baku, persediaan barang setengah jadi, persediaan barang jadi, dan harga pokok penjualan, menjadi kewajiban dalam pengungkapan informasi tersebut dalam laporan keuangan perusahaan. Penelitian ini bertujuan untuk mengkaji apakah metode penilaian persediaan pada PT. Saranaprima Nusantara Abadi dan telah sesuai dengan PSAK No. 14: Inventarisasi. Metode analisis data yang digunakan adalah metode deskriptif yaitu metode untuk mendeskripsikan atau menganalisis suatu hasil penelitian tetapi tidak digunakan untuk membuat kesimpulan yang lebih luas. Jenis data yang digunakan adalah data kualitatif dengan sumber data primer, Teknik pengumpulan data yang digunakan adalah observasi dengan prosedur penelitian yang sama dengan prosedur pemeriksaan rekening persediaan. Hasil penelitian menunjukkan bahwa tidak ada persediaan yang dititipkan atau ditempatkan di lokasi di luar perusahaan, perusahaan telah melakukan pengecekan perhitungan fisik persediaan pada tanggal 31 Desember setiap tahunnya, prosedur pisah batas (penjualan, retur penjualan, pembelian, retur pembelian) yang diterapkan oleh perusahaan sesuai. dengan Manual Akuntansi yang ditetapkan Perusahaan, jumlah persediaan yang terjual berdasarkan rekapitulasi sesuai dengan jumlah penjualan menurut buku besar, rekapitulasi kartu persediaan sesuai dengan buku besar, perusahaan menerapkan FIFO metode dalam menghitung nilai persediaan, persediaan dinilai sebesar harga perolehan, semua persediaan pada akhir tahun dalam kondisi siap jual, Dari hasil penelitian dapat disimpulkan bahwa pemeriksaan persediaan di PT Saranaprima Nusantara Abadi telah sesuai dengan PSAK No. 14: Persediaan.
存货是制造业中最稳定资产的组成部分之一。制造业有各种各样的库存、复杂的库存流动和材料数量。披露有关原材料库存的信息、成品库存、成品库存和最终销售价格的通配性成为公司财务报表披露这些信息的义务。本研究旨在探讨PT. Saranaprima Nusantara的供应评估方法是否符合PSAK第14号:库存评估方法。使用的数据分析方法是一种描述性的方法,即描述或分析研究结果的方法,但不用于得出更广泛的结论。所使用的数据类型是一种带有原始数据来源的定性数据,采用的数据收集技术是对研究过程的观察,与检查库存账户程序相同。研究结果表明,该公司在每年的12月31日对该公司的产品进行全面的分级计算。根据公司指定的会计手册,根据分类帐的销售情况,根据分类帐的销售情况,根据存货分类帐的重组,公司采用先进的计算库存价值方法,对股票价值进行评估,在收购价格上对所有的库存进行评估。研究结果表明,对PT saran杏市永恒号的供应进行了盘点检查,符合PSAK第14号:用品。
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引用次数: 0
Pengaruh Kepemimpinan Dan Pengawasan Terhadap Disiplin Kerja Karyawan Pada PT. Fatarindo Cemerlang Ccod Singaraja 领导和监督对PT. Fatarindo brac Singaraja员工工作纪律的影响
Pub Date : 2021-07-01 DOI: 10.56070/cakrawala.v28i2.35
Winaya Purwanti
The study aims to examine the effect of (1) leadership and supervision of job discipline, (2) leadership of job discipline, (3) supervision of job discipline. The population in this are all employee who work at PT. Fatarindo Cemerlang CCOD Singaraja with 38 employee. Based on the characteristics of the problem under study, this study uses a causal quantitative research design. The data analysis technique used is multiple linier regression analysis techniques. The results showed that (1) leadership and supervision significantly affect job discipline, (2) leadership has a significant impact on job discipline, (3) supervision has a significant impact on job discipline.
本研究旨在考察(1)工作纪律的领导与监督,(2)工作纪律的领导,(3)工作纪律的监督的效果。这里的人口都是在PT. Fatarindo Cemerlang cccod Singaraja工作的员工,共有38名员工。基于所研究问题的特点,本研究采用因果定量研究设计。使用的数据分析技术是多元线性回归分析技术。结果表明:(1)领导和监督显著影响工作纪律,(2)领导对工作纪律有显著影响,(3)监督对工作纪律有显著影响。
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引用次数: 1
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Cakrawala Ekonomi dan Keuangan
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