Pub Date : 2010-07-29DOI: 10.20429/jamt.2010.010102
Audrey Guskey, Ryan Luchs, Xiaomei Min
{"title":"The Role of Refund Policy and Complaint Response Time in Determining Customer Satisfaction and Repurchase Intent","authors":"Audrey Guskey, Ryan Luchs, Xiaomei Min","doi":"10.20429/jamt.2010.010102","DOIUrl":"https://doi.org/10.20429/jamt.2010.010102","url":null,"abstract":"","PeriodicalId":248731,"journal":{"name":"Journal of Applied Marketing Theory","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116736645","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2010-07-22DOI: 10.20429/jamt.2010.010203
E. Schwarz
Recovery marketing can be defined as the actual or possible regaining, restoration, or improvement of something lost or taken away as a result of a significantly negative situation or event through the transfer of goods and services from producers to consumers. This article seeks to elaborate on the concept of recovery marketing historically and in terms of the sport industry, and how sport marketing efforts can be utilized in various situations to recuperate from negative scenarios. In addition, suggestions will be presented regarding the creation of a recovery marketing plan for sport organizations, as well as propositions for future research.
{"title":"The Role of Recovery Marketing to Recapture a Sport Market over the Past Decade: From Travel and Tourism to Professional and Amateur Sport Business","authors":"E. Schwarz","doi":"10.20429/jamt.2010.010203","DOIUrl":"https://doi.org/10.20429/jamt.2010.010203","url":null,"abstract":"Recovery marketing can be defined as the actual or possible regaining, restoration, or improvement of something lost or taken away as a result of a significantly negative situation or event through the transfer of goods and services from producers to consumers. This article seeks to elaborate on the concept of recovery marketing historically and in terms of the sport industry, and how sport marketing efforts can be utilized in various situations to recuperate from negative scenarios. In addition, suggestions will be presented regarding the creation of a recovery marketing plan for sport organizations, as well as propositions for future research.","PeriodicalId":248731,"journal":{"name":"Journal of Applied Marketing Theory","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127781529","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2010-07-18DOI: 10.20429/jamt.2010.010206
Lynn W. McGee
A foundational aspect of sports marketing is the study of how consumer relationships contribute to brand loyalty and behavior. A new baccalaureate university introduced intercollegiate athletics—and needed a process to define its distinctive brand assets and to select a brand name and brand mark. The qualitative and quantitative consumer-led process built brand loyalty using a Gronroos' customer relationship model of external, internal and interactive marketing. A brand personality survey demonstrated significant differences in characteristics desired by different stakeholder groups. The benefits, challenges and implications of the consensus-building approach are identified for practitioners--and the need for stronger concepts and measures in this emerging research area suggested.
{"title":"Consumer-Led Brand Development for a University Athletics Program","authors":"Lynn W. McGee","doi":"10.20429/jamt.2010.010206","DOIUrl":"https://doi.org/10.20429/jamt.2010.010206","url":null,"abstract":"A foundational aspect of sports marketing is the study of how consumer relationships contribute to brand loyalty and behavior. A new baccalaureate university introduced intercollegiate athletics—and needed a process to define its distinctive brand assets and to select a brand name and brand mark. The qualitative and quantitative consumer-led process built brand loyalty using a Gronroos' customer relationship model of external, internal and interactive marketing. A brand personality survey demonstrated significant differences in characteristics desired by different stakeholder groups. The benefits, challenges and implications of the consensus-building approach are identified for practitioners--and the need for stronger concepts and measures in this emerging research area suggested.","PeriodicalId":248731,"journal":{"name":"Journal of Applied Marketing Theory","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130383755","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2010-07-15DOI: 10.20429/jamt.2010.010105
Michael P. Levens
“Lifestyle bundles” could be an effective growth strategy for brands operating in commoditized market segments or segments with significant loyalty. A combined offering of home, vehicle, and vacation club, with multi-cycle purchase commitments, are considered through a discussion of luxury marketing, bundling, and the needs, attitudes and behaviors of affluent consumers with household incomes of $150,000 or greater. Overall concept interest is tested as well as concept interest with price premiums and restricted brand choice. Underlying motivations for concept interest are also considered. Through conjoint and segmentation analyses, a cluster of consumers with strong interest in the concept are identified.
{"title":"Lifestyle Bundles: A Between-Category Product Evaluation Study of Affluent Consumer Behavior","authors":"Michael P. Levens","doi":"10.20429/jamt.2010.010105","DOIUrl":"https://doi.org/10.20429/jamt.2010.010105","url":null,"abstract":"“Lifestyle bundles” could be an effective growth strategy for brands operating in commoditized market segments or segments with significant loyalty. A combined offering of home, vehicle, and vacation club, with multi-cycle purchase commitments, are considered through a discussion of luxury marketing, bundling, and the needs, attitudes and behaviors of affluent consumers with household incomes of $150,000 or greater. Overall concept interest is tested as well as concept interest with price premiums and restricted brand choice. Underlying motivations for concept interest are also considered. Through conjoint and segmentation analyses, a cluster of consumers with strong interest in the concept are identified.","PeriodicalId":248731,"journal":{"name":"Journal of Applied Marketing Theory","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133461092","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2010-05-09DOI: 10.20429/jamt.2010.010204
M. Nagel
Concession sales are a critical revenue stream for sport and entertainment venues. Most research investigating concession revenues has focused upon quality and availability of food choices as well as the servicescape (Bigelow, 2004; Zeithaml et al, 2006). Though these are important areas of concern, one area that has not been extensively researched is the appearance, speed, and efficiency of individual concession stations in relation to their in-venue counterparts. This study investigated the consistency of concession operations at a National Collegiate Athletic Association (NCAA) Division I men’s basketball game. Results indicated that a discrepancy existed among concession outlets in regards to physical appearance and speed of customer transactions.
特许销售是体育和娱乐场所的重要收入来源。大多数调查特许收入的研究都集中在食物选择的质量和可用性以及服务逃避上(Bigelow, 2004;Zeithaml et al, 2006)。虽然这些都是值得关注的重要领域，但有一个领域尚未得到广泛研究，那就是与场馆内的同类加油站相比，个别特许加油站的外观、速度和效率。本研究调查了美国大学体育协会(NCAA)一级男子篮球比赛特许经营的一致性。结果表明，各特许经营网点在外观和顾客交易速度上存在差异。
{"title":"Providing Consistent Service at the Concession Stands: An Exploratory Study","authors":"M. Nagel","doi":"10.20429/jamt.2010.010204","DOIUrl":"https://doi.org/10.20429/jamt.2010.010204","url":null,"abstract":"Concession sales are a critical revenue stream for sport and entertainment venues. Most research investigating concession revenues has focused upon quality and availability of food choices as well as the servicescape (Bigelow, 2004; Zeithaml et al, 2006). Though these are important areas of concern, one area that has not been extensively researched is the appearance, speed, and efficiency of individual concession stations in relation to their in-venue counterparts. This study investigated the consistency of concession operations at a National Collegiate Athletic Association (NCAA) Division I men’s basketball game. Results indicated that a discrepancy existed among concession outlets in regards to physical appearance and speed of customer transactions.","PeriodicalId":248731,"journal":{"name":"Journal of Applied Marketing Theory","volume":"42 6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-05-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123732357","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.20429/jamt.2023.100107
Shawn Clouse, Simona Stan, Nader H. Shooshtari
{"title":"Chamber of Commerce Membership: An Explanatory Model of Member Organizations’ Normative, Continuance and Affective Commitments","authors":"Shawn Clouse, Simona Stan, Nader H. Shooshtari","doi":"10.20429/jamt.2023.100107","DOIUrl":"https://doi.org/10.20429/jamt.2023.100107","url":null,"abstract":"","PeriodicalId":248731,"journal":{"name":"Journal of Applied Marketing Theory","volume":"85 6","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132418683","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.20429/jamt.2023.100105
K. Herbst, Mark C. E. Peterson, Suman Saha
{"title":"Using the I3 Model to Understand Overeating","authors":"K. Herbst, Mark C. E. Peterson, Suman Saha","doi":"10.20429/jamt.2023.100105","DOIUrl":"https://doi.org/10.20429/jamt.2023.100105","url":null,"abstract":"","PeriodicalId":248731,"journal":{"name":"Journal of Applied Marketing Theory","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115456568","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.20429/jamt.2023.100102
Sooyeon Choi, Seungho Shin
{"title":"What Drives Cryptocurrency Adoption? Exploring the Role of Psychological Traits and Environmental Orientation","authors":"Sooyeon Choi, Seungho Shin","doi":"10.20429/jamt.2023.100102","DOIUrl":"https://doi.org/10.20429/jamt.2023.100102","url":null,"abstract":"","PeriodicalId":248731,"journal":{"name":"Journal of Applied Marketing Theory","volume":"107 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123243502","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.20429/jamt.2023.100104
K. Aiken, R. Campbell, A. Sukhdial
{"title":"The Sport Marketing Portfolio Matrix: A Theory-Integrative Exploration of Fans’ “Buy,” “Hold,” and “Sell” Behaviors","authors":"K. Aiken, R. Campbell, A. Sukhdial","doi":"10.20429/jamt.2023.100104","DOIUrl":"https://doi.org/10.20429/jamt.2023.100104","url":null,"abstract":"","PeriodicalId":248731,"journal":{"name":"Journal of Applied Marketing Theory","volume":"9 4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"113980257","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.20429/jamt.2023.100106
Joanne T. Cao, Jamye K. Foster, Gallayanee Yaoyuneyong, Lacey K. Wallace
{"title":"Sophisticated vs. Rugged: Examining Gendered Brand Communication Styles and Social Media Engagement","authors":"Joanne T. Cao, Jamye K. Foster, Gallayanee Yaoyuneyong, Lacey K. Wallace","doi":"10.20429/jamt.2023.100106","DOIUrl":"https://doi.org/10.20429/jamt.2023.100106","url":null,"abstract":"","PeriodicalId":248731,"journal":{"name":"Journal of Applied Marketing Theory","volume":"56 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115866412","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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