{"title":"NEW METHODS OF PROMOTION MEDIA ON THE INTERNET","authors":"I. Mudra, Oleksandra Kukharska","doi":"10.23939/SJS2019.01.081","DOIUrl":"https://doi.org/10.23939/SJS2019.01.081","url":null,"abstract":"","PeriodicalId":249733,"journal":{"name":"Bulletin of Lviv Polytechnic National University. Series: Journalistic sciences","volume":"5 6","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120834944","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"ATTRIBUTIVE CONNECTIVITY OF CONCEPT OF DIGNITY IN THE MODERN UKRAINIAN INTERNET DISCOURS","authors":"Сhrystyna Datsyshyn","doi":"10.23939/SJS2019.01.142","DOIUrl":"https://doi.org/10.23939/SJS2019.01.142","url":null,"abstract":"","PeriodicalId":249733,"journal":{"name":"Bulletin of Lviv Polytechnic National University. Series: Journalistic sciences","volume":"197 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123453428","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"LINGUISTIC ERRORS OF TV PRESENTERS ON UKRAINIAN TV CHANNELS","authors":"K. Bilohrats, Angelina Nechypir","doi":"10.23939/SJS2019.01.129","DOIUrl":"https://doi.org/10.23939/SJS2019.01.129","url":null,"abstract":"","PeriodicalId":249733,"journal":{"name":"Bulletin of Lviv Polytechnic National University. Series: Journalistic sciences","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129070062","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Розглянуто креативні підходи сучасних журналістів до розв’язання питання про грамотне впровадження до мови засобів масової інформації власне української лексики. Зазначено, що під впливом російської мови усталилися певні лексичні одиниці, структура яких не відповідає українським нормам творення слів. На конкретних прикладах продемонстровано, як сучасні журналісти застосовують такі норми творення лексичних одиниць, які властиві українській мові. У статті проаналізовано журналістський текст з погляду лексичної креативності журналіста. Вказано, що ознаки лексичної креативності – влучні слова та економія мовних засобів. Акцентовано на тому, що основним способом компресії є професійне використання словотвірних ресурсів. Зазначено, що вміння правильно дібрати містке слово є важливою рисою журналістської майстерності. Проаналізовано мас-медійні тексти з погляду уживання не лише повнозначних, а й службових слів. Наведено приклади, які доводять, що сьогодні журналісти активізують прийменники, сполучники, частки, які донедавна рідко використовувалися, бо були замінені скалькованими з російської мови структурами. Особливу увагу звернуто на нормативність уживання темпоральних, логічних та просторових прийменників і підкреслено, що прийменники мають певні відтінки значень і тому журналісти повинні ретельно добирати їх у кожній мовній ситуації. Це дослідження доводить, що новітня журналістика, намагаючись захопити увагу споживача, передбачає добір ефективних способів інформування. Чіткість, ефективність і привабливість є ознаками сучасного стилю мас-медіа. Дослідження також засвідчує, що журналіст може активно сприяти лінгвістичній кодифікації української мови. Ключові слова: мас-медійні тексти, економія мови, процес компресії, словотвірні засоби, префікси, суфікси, словоскладання.
{"title":"LEXICAL CREATIVITY AS DEMONSTRATION OF A JOURNALIST`S SKILL","authors":"L. Konyukhova","doi":"10.23939/SJS2019.01.149","DOIUrl":"https://doi.org/10.23939/SJS2019.01.149","url":null,"abstract":"Розглянуто креативні підходи сучасних журналістів до розв’язання питання про грамотне впровадження до мови засобів масової інформації власне української лексики. Зазначено, що під впливом російської мови усталилися певні лексичні одиниці, структура яких не відповідає українським нормам творення слів. На конкретних прикладах продемонстровано, як сучасні журналісти застосовують такі норми творення лексичних одиниць, які властиві українській мові. У статті проаналізовано журналістський текст з погляду лексичної креативності журналіста. Вказано, що ознаки лексичної креативності – влучні слова та економія мовних засобів. Акцентовано на тому, що основним способом компресії є професійне використання словотвірних ресурсів. Зазначено, що вміння правильно дібрати містке слово є важливою рисою журналістської майстерності. Проаналізовано мас-медійні тексти з погляду уживання не лише повнозначних, а й службових слів. Наведено приклади, які доводять, що сьогодні журналісти активізують прийменники, сполучники, частки, які донедавна рідко використовувалися, бо були замінені скалькованими з російської мови структурами. Особливу увагу звернуто на нормативність уживання темпоральних, логічних та просторових прийменників і підкреслено, що прийменники мають певні відтінки значень і тому журналісти повинні ретельно добирати їх у кожній мовній ситуації. Це дослідження доводить, що новітня журналістика, намагаючись захопити увагу споживача, передбачає добір ефективних способів інформування. Чіткість, ефективність і привабливість є ознаками сучасного стилю мас-медіа. Дослідження також засвідчує, що журналіст може активно сприяти лінгвістичній кодифікації української мови. Ключові слова: мас-медійні тексти, економія мови, процес компресії, словотвірні засоби, префікси, суфікси, словоскладання.","PeriodicalId":249733,"journal":{"name":"Bulletin of Lviv Polytechnic National University. Series: Journalistic sciences","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125419548","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"THE ORIGIN AND DEVELOPMENT OF MEDIA FOR CHILDREN IN UKRAINE","authors":"Bozhena Bozhena Ivanytska, Juliana Kazimova","doi":"10.23939/SJS2019.01.053","DOIUrl":"https://doi.org/10.23939/SJS2019.01.053","url":null,"abstract":"","PeriodicalId":249733,"journal":{"name":"Bulletin of Lviv Polytechnic National University. Series: Journalistic sciences","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133486332","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"POLITICAL TALK SHOW ON UKRAINIAN TV CHANNELS: OBSERVANCE OF THE PRINCIPLE OF OBJECTIVITY (ON THE EXAMPLE OF THE TV CHANNEL 1+1, THE PROGRAM “PRAVO NA VLADU”)","authors":"Iryna Putsіata","doi":"10.23939/SJS2019.01.037","DOIUrl":"https://doi.org/10.23939/SJS2019.01.037","url":null,"abstract":"","PeriodicalId":249733,"journal":{"name":"Bulletin of Lviv Polytechnic National University. Series: Journalistic sciences","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125342532","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"CLASSIFICATION OF JOURNALISM BLOGS","authors":"I. Mudra","doi":"10.23939/SJS2019.01.076","DOIUrl":"https://doi.org/10.23939/SJS2019.01.076","url":null,"abstract":"","PeriodicalId":249733,"journal":{"name":"Bulletin of Lviv Polytechnic National University. Series: Journalistic sciences","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132167770","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The article deals with memes as expressive rhetorical resource in media representations of the Russian-Ukrainian hybrid war and military conflict. It explores textual slogans of Russian propaganda that serve to legitimize external aggression. When these units are mirrored as intertextual material in the Ukrainian counter-discourse, they become critical targets for deconstructing fakes and decontamination of manipulative programs. The network of memetic signs is subordinated to the task of symbolic identification of conflict sides and their objectives. Thematic groups of memes, referring to the scenario of military confrontation, reproduce senses of the main “battles for meaning” and the key narratives of the Russian-Ukrainian information warfare. The memetic markers give an opportunity to analyze such basic strategies of Russian propaganda as justification of aggression through appeal to historical myths, falsification of the meaning of the conflict and programs aimed at the protection of Ukraine’s sovereignty, concealment of facts about the real perpetrators of aggression and origin of weapons, and spread of the threat formulas for intimidation of potential partners. І n the counter-discourse of Ukrainian media, fragments of the speech referring to the opposite side in ideological and military confrontation are presented with the accompaniment of figurative and factual means of distancing and rejection. The reconstructive strategies of Ukrainian media in relation to propaganda formulas are based on the use of factual information, in particular personal stories told by witnesses of events, investigative material, statistical data, and documents. The counter-frames, or interpretive frameworks of the Ukrainian mass media, work to substantially deny primary content of the propaganda “source”. also explains the for understanding of the as interstate opposed to one. The aim at demonstrating that Checking and state
{"title":"MEMES AS MARKERS OF FAKES AND PROPAGANDA TOPICS IN MEDIA REPRESENTATIONS OF THE RUSSIAN-UKRAINIAN CONFLICT","authors":"L. Pavlyuk","doi":"10.23939/SJS2019.01.087","DOIUrl":"https://doi.org/10.23939/SJS2019.01.087","url":null,"abstract":"The article deals with memes as expressive rhetorical resource in media representations of the Russian-Ukrainian hybrid war and military conflict. It explores textual slogans of Russian propaganda that serve to legitimize external aggression. When these units are mirrored as intertextual material in the Ukrainian counter-discourse, they become critical targets for deconstructing fakes and decontamination of manipulative programs. The network of memetic signs is subordinated to the task of symbolic identification of conflict sides and their objectives. Thematic groups of memes, referring to the scenario of military confrontation, reproduce senses of the main “battles for meaning” and the key narratives of the Russian-Ukrainian information warfare. The memetic markers give an opportunity to analyze such basic strategies of Russian propaganda as justification of aggression through appeal to historical myths, falsification of the meaning of the conflict and programs aimed at the protection of Ukraine’s sovereignty, concealment of facts about the real perpetrators of aggression and origin of weapons, and spread of the threat formulas for intimidation of potential partners. І n the counter-discourse of Ukrainian media, fragments of the speech referring to the opposite side in ideological and military confrontation are presented with the accompaniment of figurative and factual means of distancing and rejection. The reconstructive strategies of Ukrainian media in relation to propaganda formulas are based on the use of factual information, in particular personal stories told by witnesses of events, investigative material, statistical data, and documents. The counter-frames, or interpretive frameworks of the Ukrainian mass media, work to substantially deny primary content of the propaganda “source”. also explains the for understanding of the as interstate opposed to one. The aim at demonstrating that Checking and state","PeriodicalId":249733,"journal":{"name":"Bulletin of Lviv Polytechnic National University. Series: Journalistic sciences","volume":"62 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126617702","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"SOCIAL NETWORK INSTAGRAM AS A MODERN PLATFORM FOR POPULARIZATION OF THE JOURNALISTIC CONTENT","authors":"Natalia Semen, Juliana Kazimova","doi":"10.23939/SJS2019.01.095","DOIUrl":"https://doi.org/10.23939/SJS2019.01.095","url":null,"abstract":"","PeriodicalId":249733,"journal":{"name":"Bulletin of Lviv Polytechnic National University. Series: Journalistic sciences","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121602300","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
formative elements of creation of poetized journalistic and prose texts on the basis of author’s and public philosophical, psychological, ideological ideological models, life ethic, prospects of their engagement in contemporary cultural and informational domestic space. As a direct mirror of life, “newspaper literature”, that is, journalism, is in the permanent formation, development, form, content, form content. Adequate social life awaits the writer of artistic discoveries and at the same time the truth of life as an organic essence of true art. And talented journalism is perhaps the simplest form of justification for these ethical and aesthetic expectations. Therefore, we will try to analyze how artistic methods of comprehension of historical time and methods of written influence on social-political events “full of dynamism” have changed, since scientific research objectivism involves conscious ignoring of psycho-philosophical, ideological dogmas and all kinds of prejudices. The formulated questions generate, provoke a whole body of discussion, polemical, scientific and journalistic thoughts, ideas, comments and facts. So, without claiming their final coverage, a monopoly of truth, but for the greatest objectivity, authority in the selection of scientific theoretical literature, we adhere to the principle: to balance the number of opinions of the researchers of the poet’s creativity on the specialty of publicists and poetry researchers, some of whom were friends with themselves the poet or just knew him personally. We will try to find between two, sometimes quite opposing views on his life-creation and creativity of this Vasyl Simonenko. The formulated questions generate, provoke a whole body of discussion, polemical, scientific and journalistic thoughts, ideas, comments and facts. So, without claiming their final coverage, a monopoly of truth, but for the greatest objectivity, authority in the selection of scientific theoretical literature, we adhere to the principle: to balance the number of opinions of the researchers of the poet’s creativity on the specialty of publicists and poetry researchers, some of whom were friends with themselves the poet or just knew him personally. We will try to find between two, sometimes quite opposing views on his life-creation and text-creation of this Vasyl Simonenko.
{"title":"PUBLIC MARKERS OF POETIC TEXTS OF VASYL SIMONENKO: WORD – LOGOS – ACT","authors":"I. Pavlyuk","doi":"10.23939/SJS2019.01.160","DOIUrl":"https://doi.org/10.23939/SJS2019.01.160","url":null,"abstract":"formative elements of creation of poetized journalistic and prose texts on the basis of author’s and public philosophical, psychological, ideological ideological models, life ethic, prospects of their engagement in contemporary cultural and informational domestic space. As a direct mirror of life, “newspaper literature”, that is, journalism, is in the permanent formation, development, form, content, form content. Adequate social life awaits the writer of artistic discoveries and at the same time the truth of life as an organic essence of true art. And talented journalism is perhaps the simplest form of justification for these ethical and aesthetic expectations. Therefore, we will try to analyze how artistic methods of comprehension of historical time and methods of written influence on social-political events “full of dynamism” have changed, since scientific research objectivism involves conscious ignoring of psycho-philosophical, ideological dogmas and all kinds of prejudices. The formulated questions generate, provoke a whole body of discussion, polemical, scientific and journalistic thoughts, ideas, comments and facts. So, without claiming their final coverage, a monopoly of truth, but for the greatest objectivity, authority in the selection of scientific theoretical literature, we adhere to the principle: to balance the number of opinions of the researchers of the poet’s creativity on the specialty of publicists and poetry researchers, some of whom were friends with themselves the poet or just knew him personally. We will try to find between two, sometimes quite opposing views on his life-creation and creativity of this Vasyl Simonenko. The formulated questions generate, provoke a whole body of discussion, polemical, scientific and journalistic thoughts, ideas, comments and facts. So, without claiming their final coverage, a monopoly of truth, but for the greatest objectivity, authority in the selection of scientific theoretical literature, we adhere to the principle: to balance the number of opinions of the researchers of the poet’s creativity on the specialty of publicists and poetry researchers, some of whom were friends with themselves the poet or just knew him personally. We will try to find between two, sometimes quite opposing views on his life-creation and text-creation of this Vasyl Simonenko.","PeriodicalId":249733,"journal":{"name":"Bulletin of Lviv Polytechnic National University. Series: Journalistic sciences","volume":"137 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128273892","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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