of their favourite editions. The electronic media is removing the financial burden from print-based newspapers, making it possible to submit news articles more quickly, accurately determine audience preference, and offer instant feedback from readers. Ukrainian Canadian media also follow similar changes. How Ukrainian immigrants in Winnipeg are sharing information is now in line with the current trends in the media market. Namely – the number of print-based media is decreasing, and communication is increasingly being transmitted via various Internet platforms.
{"title":"WINNIPEG MEDIA THROUGH THE PRISM OF CANADA’S UKRAINIAN DIASPORA MEDIA","authors":"Oleksandr Kondrashov, Zoryana Haladzhun","doi":"10.23939/sjs2020.01.047","DOIUrl":"https://doi.org/10.23939/sjs2020.01.047","url":null,"abstract":"of their favourite editions. The electronic media is removing the financial burden from print-based newspapers, making it possible to submit news articles more quickly, accurately determine audience preference, and offer instant feedback from readers. Ukrainian Canadian media also follow similar changes. How Ukrainian immigrants in Winnipeg are sharing information is now in line with the current trends in the media market. Namely – the number of print-based media is decreasing, and communication is increasingly being transmitted via various Internet platforms.","PeriodicalId":249733,"journal":{"name":"Bulletin of Lviv Polytechnic National University. Series: Journalistic sciences","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116015569","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The attitude towards people with disabilities in health and disabilities has changed during the history of society and due to its cultural and historical traditions, socioeconomic status, overwhelming religion and mentality. Depend on this, the social perception of the disabled and persons with a limitation of life formed, ideas about this social group formed, and biases against them develop. Mass media play an essential role in shaping the image and stereotypes of people with special needs in society. It is the mass media that show on society how to treat people with disabilities, how to call them, forming myths and stereotypes about them. Therefore, we are investigating how the leading Internet media of Ukraine on people with disabilities write. Ukraine has more than 2 million people with disabilities. Persons with special needs around the world pay close attention to what about them write about in the media. The mass media is turning to the problems of disability, not so often. In central print media, over a month, you can find about a dozen articles and publications on this topic, and most of them are purely informational. Ukrainian media monitoring has shown that this topic is far from the most popular in the media, although there is a marked tendency to increase the number of publications gradually. More and more analytical and problematic articles, stories, essays appear, that is, such publications that are interesting to a wide audience and can influence the formation of public opinion about people with disabilities, familiarizing readers with the problems, ways of their solution and people who these problems decide for themselves or for others.
{"title":"PUBLICATIONS ABOUT PEOPLE WITH DISABILITIES ОN THE INTERNET MEDIA","authors":"I. Mudra, Anzhela Yanus","doi":"10.23939/sjs2020.01.075","DOIUrl":"https://doi.org/10.23939/sjs2020.01.075","url":null,"abstract":"The attitude towards people with disabilities in health and disabilities has changed during the history of society and due to its cultural and historical traditions, socioeconomic status, overwhelming religion and mentality. Depend on this, the social perception of the disabled and persons with a limitation of life formed, ideas about this social group formed, and biases against them develop. Mass media play an essential role in shaping the image and stereotypes of people with special needs in society. It is the mass media that show on society how to treat people with disabilities, how to call them, forming myths and stereotypes about them. Therefore, we are investigating how the leading Internet media of Ukraine on people with disabilities write. Ukraine has more than 2 million people with disabilities. Persons with special needs around the world pay close attention to what about them write about in the media. The mass media is turning to the problems of disability, not so often. In central print media, over a month, you can find about a dozen articles and publications on this topic, and most of them are purely informational. Ukrainian media monitoring has shown that this topic is far from the most popular in the media, although there is a marked tendency to increase the number of publications gradually. More and more analytical and problematic articles, stories, essays appear, that is, such publications that are interesting to a wide audience and can influence the formation of public opinion about people with disabilities, familiarizing readers with the problems, ways of their solution and people who these problems decide for themselves or for others.","PeriodicalId":249733,"journal":{"name":"Bulletin of Lviv Polytechnic National University. Series: Journalistic sciences","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114712344","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The article determines the psychological impact of newspaper headlines as a hidden, unconscious change in attitudes, intentions, perceptions, and ratings of readers. The essence of the psychological impact of the newspaper headline is the penetration into the psyche of recipients to read the materials of the newspaper, its acquisition, change of views, motives and attitudes. The factors of psychological influence of the headlines of Lviv newspapers on their readers are analyzed and systematized: functions, means, methods, techniques, effects for the unconscious, latent change of thoughts, attitudes, views of the recipients, subordination of their emotions, feelings and material goals. The psychological impact of the factors has been found to be effective if it overcomes the readers’ protective psychological filters: the security filter, the interest filter, and the intimacy filter. The main purpose of psychological filters is to protect the core of the individual. The psychological impact of newspaper headlines that overcomes all three filters has the highest level of effectiveness in the psychological impact of the newspaper headline. The essence of functions, differences between means, methods, techniques, effects of psychological influence of newspaper headline are revealed. The factors of psychological influence on the recipients are shown on the examples of the headlines of Lviv newspapers “Vysokyy Zamok, “Ekspres”, “Ratusha” 2019–2020. The article reveals violations of the principles of journalistic ethics in these media: truthfulness, honesty, objectivity, decency and others. In order to identify psychological influences, the article analyzes headlines that have a purposeful psychological effect on readers, introducing them into the state of the author’s planned subordination, invisible change of consciousness, emotions of readers, using as factors: functions, methods, means, techniques and effects which persists on buying a newspaper, reformatting the consciousness of the recipients, regulating the worldview, behavior, and activities of readers.
{"title":"FACTORS OF PSYCHOLOGICAL INFLUENCE HEADLINES OF NEWSPAPERS “VYSOKYY ZAMOK”, “EKSPRES”, “RATUSHA”","authors":"T. Korol, Olena Кuznetsova","doi":"10.23939/sjs2020.01.053","DOIUrl":"https://doi.org/10.23939/sjs2020.01.053","url":null,"abstract":"The article determines the psychological impact of newspaper headlines as a hidden, unconscious change in attitudes, intentions, perceptions, and ratings of readers. The essence of the psychological impact of the newspaper headline is the penetration into the psyche of recipients to read the materials of the newspaper, its acquisition, change of views, motives and attitudes. The factors of psychological influence of the headlines of Lviv newspapers on their readers are analyzed and systematized: functions, means, methods, techniques, effects for the unconscious, latent change of thoughts, attitudes, views of the recipients, subordination of their emotions, feelings and material goals. The psychological impact of the factors has been found to be effective if it overcomes the readers’ protective psychological filters: the security filter, the interest filter, and the intimacy filter. The main purpose of psychological filters is to protect the core of the individual. The psychological impact of newspaper headlines that overcomes all three filters has the highest level of effectiveness in the psychological impact of the newspaper headline. The essence of functions, differences between means, methods, techniques, effects of psychological influence of newspaper headline are revealed. The factors of psychological influence on the recipients are shown on the examples of the headlines of Lviv newspapers “Vysokyy Zamok, “Ekspres”, “Ratusha” 2019–2020. The article reveals violations of the principles of journalistic ethics in these media: truthfulness, honesty, objectivity, decency and others. In order to identify psychological influences, the article analyzes headlines that have a purposeful psychological effect on readers, introducing them into the state of the author’s planned subordination, invisible change of consciousness, emotions of readers, using as factors: functions, methods, means, techniques and effects which persists on buying a newspaper, reformatting the consciousness of the recipients, regulating the worldview, behavior, and activities of readers.","PeriodicalId":249733,"journal":{"name":"Bulletin of Lviv Polytechnic National University. Series: Journalistic sciences","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121452826","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The journalism genre is extremely dynamic. It is constantly changing and trying to meet the needs of today’s audience. The interview is a one of the most popular genres of today’s media. This genre can be a method of gathering information for various journalistic material. But journalists were often interviewed as an independent genre. The interview is a dialogue between two people about socially-important issue. This is the definition of “interview” is given by the different dictionary and Internet resources. Nevertheless, if we analyze the specifics of the interview and how to work with this genre, we conclude that such a definition is incomplete. Therefore, the modern science needs thorough research of this genre to future improve it in the professional field. Today journalists are composing more and more formats for submissions of the interview. Audiovisual formats have the richest opportunities for attraction the audience. They can use the most tools. There are pictures, audio, emotions, fillings, special effects. Television interview is a direct contact between the respondent and the viewer. The interviewer is only a mediator in this communication. Through, it is this person play the leading role in the creation successful or unsuccessful interview. After all, the interviewer is not just a microphone stand. He must reveal the hero so that the audience feels like they are related to the respondent. Many novice journalists believe that the interview is the one of the easiest journalistic genre. But it’s not. Getting recognition through interviews will not work out quickly. This genre requires a lot of work on yourself, the ability to communicate with different people. The interview is a dialog between two people, but it’s not a conversation of two friends. Even if the interviewer knows the respondent well, he must leave all knowledge behind the door. Now a dialogue between two strangers. The only thing, the interviewer is always ready to talk.
{"title":"FEATURES OF THE INTERVIEW IN THE PROGRAM “RANDEVU” WITH YANINA SOKOLOVA ON THE “5 KANAL” AND “LARRY KING NOW” ON THE “CNN”","authors":"Natalia Semen, Anastasia Shkaleva","doi":"10.23939/sjs2020.01.081","DOIUrl":"https://doi.org/10.23939/sjs2020.01.081","url":null,"abstract":"The journalism genre is extremely dynamic. It is constantly changing and trying to meet the needs of today’s audience. The interview is a one of the most popular genres of today’s media. This genre can be a method of gathering information for various journalistic material. But journalists were often interviewed as an independent genre. The interview is a dialogue between two people about socially-important issue. This is the definition of “interview” is given by the different dictionary and Internet resources. Nevertheless, if we analyze the specifics of the interview and how to work with this genre, we conclude that such a definition is incomplete. Therefore, the modern science needs thorough research of this genre to future improve it in the professional field. Today journalists are composing more and more formats for submissions of the interview. Audiovisual formats have the richest opportunities for attraction the audience. They can use the most tools. There are pictures, audio, emotions, fillings, special effects. Television interview is a direct contact between the respondent and the viewer. The interviewer is only a mediator in this communication. Through, it is this person play the leading role in the creation successful or unsuccessful interview. After all, the interviewer is not just a microphone stand. He must reveal the hero so that the audience feels like they are related to the respondent. Many novice journalists believe that the interview is the one of the easiest journalistic genre. But it’s not. Getting recognition through interviews will not work out quickly. This genre requires a lot of work on yourself, the ability to communicate with different people. The interview is a dialog between two people, but it’s not a conversation of two friends. Even if the interviewer knows the respondent well, he must leave all knowledge behind the door. Now a dialogue between two strangers. The only thing, the interviewer is always ready to talk.","PeriodicalId":249733,"journal":{"name":"Bulletin of Lviv Polytechnic National University. Series: Journalistic sciences","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122724637","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"YOUTUBE AS A NEW FORM OF MEDIA COMMUNICATION","authors":"Zoryana Haladzhun, Roksolana Bakai","doi":"10.23939/sjs2020.01.117","DOIUrl":"https://doi.org/10.23939/sjs2020.01.117","url":null,"abstract":"","PeriodicalId":249733,"journal":{"name":"Bulletin of Lviv Polytechnic National University. Series: Journalistic sciences","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133349772","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Заголовок у засобах масової інформації відіграє особливу роль, оскільки це не просто елемент поданого до публікації матеріалу, але й відображення основної ідеї журналістського тексту. За допомогою влучного заголовка можна привертати увагу потенційних читачів, інтригувати, зацікавлювати. Проте через невдалий заголовок до важливої та цікавої інформації матеріал можуть не помітити читачі. Використовується маніпулятивний вплив на аудиторію саме за допомогою заголовків, адже дуже часто потенційні реципієнти роблять висновки про всю публікацію із самої назви. Для аналізу заголовків використано публікації з суспільно-політичного тижневого журналу “Країна” та суспільно-політичної газети “День”, яка виходить у Києві чотири рази на тиждень. Визначено, що в цих ресурсах активно використовуються інформаційні, спонукально-наказові, проблемні, констатуючо-описові та рекламно-інтригуючі заголовки. Для зацікавлення аудиторії вживають стилістично забарвлену лексику, мовну гру. Автори публікацій активно використовують метонімію, порівняння, риторичні запитання, антитези, епітети, тавтології, метафори, фразеологізми, персоніфікацію. Також застосовують графічні засоби з використанням хештегів, плюсів, знака рівності, виокремлення тексту різними кольорами. Журналісти пишуть заголовки лексемами з професійної та іншомовної лексики. Попри те, що обидва видання схожі за тематикою, у газеті “День” заголовки образні та оригінальні, журналісти активно використовують різноманітні лексичні засоби та графічні зображення, що привертає увагу та зацікавлює читачів. Що стосується журналу “Країна”, то автори практично не використовують лексичних засобів, заголовки до публікацій або дуже короткі (лише одне слово), або занадто довгі (два – три речення), тому складні для сприйняття реципієнтів. Ключові слова: ЗМІ; заголовок; типи заголовків; лексичні засоби; аналіз заголовків.
{"title":"HEADINGS OF PUBLICATIONS IN THE MEDIA ON THE EXAMPLE OF THE NEWSPAPER “DENʹ” AND MAGAZINE “KRAYINA”","authors":"I. Lebed, K. Bilohrats","doi":"10.23939/sjs2020.01.063","DOIUrl":"https://doi.org/10.23939/sjs2020.01.063","url":null,"abstract":"Заголовок у засобах масової інформації відіграє особливу роль, оскільки це не просто елемент поданого до публікації матеріалу, але й відображення основної ідеї журналістського тексту. За допомогою влучного заголовка можна привертати увагу потенційних читачів, інтригувати, зацікавлювати. Проте через невдалий заголовок до важливої та цікавої інформації матеріал можуть не помітити читачі. Використовується маніпулятивний вплив на аудиторію саме за допомогою заголовків, адже дуже часто потенційні реципієнти роблять висновки про всю публікацію із самої назви. Для аналізу заголовків використано публікації з суспільно-політичного тижневого журналу “Країна” та суспільно-політичної газети “День”, яка виходить у Києві чотири рази на тиждень. Визначено, що в цих ресурсах активно використовуються інформаційні, спонукально-наказові, проблемні, констатуючо-описові та рекламно-інтригуючі заголовки. Для зацікавлення аудиторії вживають стилістично забарвлену лексику, мовну гру. Автори публікацій активно використовують метонімію, порівняння, риторичні запитання, антитези, епітети, тавтології, метафори, фразеологізми, персоніфікацію. Також застосовують графічні засоби з використанням хештегів, плюсів, знака рівності, виокремлення тексту різними кольорами. Журналісти пишуть заголовки лексемами з професійної та іншомовної лексики. Попри те, що обидва видання схожі за тематикою, у газеті “День” заголовки образні та оригінальні, журналісти активно використовують різноманітні лексичні засоби та графічні зображення, що привертає увагу та зацікавлює читачів. Що стосується журналу “Країна”, то автори практично не використовують лексичних засобів, заголовки до публікацій або дуже короткі (лише одне слово), або занадто довгі (два – три речення), тому складні для сприйняття реципієнтів. Ключові слова: ЗМІ; заголовок; типи заголовків; лексичні засоби; аналіз заголовків.","PeriodicalId":249733,"journal":{"name":"Bulletin of Lviv Polytechnic National University. Series: Journalistic sciences","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128476511","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The article deals with the peculiarities of creating an online media, using different advantages of Internet. Since its launch, the Internet has been picking the audience in the traditional media, forcing or thinking about survival issues. The adaptation of traditional media to digital age conditions are doing, largely by switching from one sector med in a market a few. Accordingly, such forms of editorial work have arisen when journalists prepare their material in several kinds, given that the information will be used both on the website, in the newspaper or magazine, and on radio and/or television. The internet has now provided an opportunity, on the one hand, to effectively manage the information coming from different sources, and on the other hand to supply it for different platforms. The multiplication of dissemination channels has allowed the media to practice new schemes of media interactions. Following the media integration came media convergence, which means combining the production of media messages of different formats due to the use of common technologies and unified organizational principles. In view of these developments, the massive emergence of convergent editions, which were able to simultaneously generate content for almost any type of media, transforming it accordingly, subsequently led to the emergence of entire media holdings that were able to equally represent themselves at all playgrounds: television, radio, press, of course, on the Internet. However, the oversaturation of such positioning of such media gradually tired the users who, being in a constant information noise, did not want to receive the same information several times, submitted differently. They spend more time online, choosing resources with interesting information for themselves. In fact, the audience wanted to see the most complete material, with comments and explanations, links and supplements in the form of photos and videos that is, to get everything in one place.
{"title":"PECULIARITIES OF CREATING A POPULAR INTERNET MEDIA","authors":"M. Kitsa","doi":"10.23939/sjs2020.01.102","DOIUrl":"https://doi.org/10.23939/sjs2020.01.102","url":null,"abstract":"The article deals with the peculiarities of creating an online media, using different advantages of Internet. Since its launch, the Internet has been picking the audience in the traditional media, forcing or thinking about survival issues. The adaptation of traditional media to digital age conditions are doing, largely by switching from one sector med in a market a few. Accordingly, such forms of editorial work have arisen when journalists prepare their material in several kinds, given that the information will be used both on the website, in the newspaper or magazine, and on radio and/or television. The internet has now provided an opportunity, on the one hand, to effectively manage the information coming from different sources, and on the other hand to supply it for different platforms. The multiplication of dissemination channels has allowed the media to practice new schemes of media interactions. Following the media integration came media convergence, which means combining the production of media messages of different formats due to the use of common technologies and unified organizational principles. In view of these developments, the massive emergence of convergent editions, which were able to simultaneously generate content for almost any type of media, transforming it accordingly, subsequently led to the emergence of entire media holdings that were able to equally represent themselves at all playgrounds: television, radio, press, of course, on the Internet. However, the oversaturation of such positioning of such media gradually tired the users who, being in a constant information noise, did not want to receive the same information several times, submitted differently. They spend more time online, choosing resources with interesting information for themselves. In fact, the audience wanted to see the most complete material, with comments and explanations, links and supplements in the form of photos and videos that is, to get everything in one place.","PeriodicalId":249733,"journal":{"name":"Bulletin of Lviv Polytechnic National University. Series: Journalistic sciences","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127222794","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Look at today’s television guide and watch some of today’s programs. Identify any examples of the segmentation of programming you encounter. Relate notions of vertical and horizontal programming and segmentation to people’s daily routines and think about how this informs and affects the program choices they make. Television use has changed over the years. Modern television days and developments in technology, such as the video recorder, the remote control and satellite television, have brought different patterns in the use of television in British homes. We now have more control over what we watch and when we watch it; we are more likely to have access to more than one television set per household; we can surf the stations or switch channels during commercial breaks; and we can even use the television to play computer games or send e-mails. The context of television viewing has also changed in recent years. At one time we could say that it differed from other forms of the media, such as the cinema, because it was never used in the public domain. However, today, television is part of the public environment of pubs and clubs where a big screen allows us to watch a soap wedding or the FA Cup Final outside the boundaries of the domestic context. We use the television for a variety of reasons, many of which will be discussed in forthcoming chapters, but it is important to stress here that it is not a time-wasting activity. For example, we rely on television, especially television news, as a source of information about what is going on in the wider social world. Television also has an important function as entertainment; television viewing figures, which are published in the national press weekly, consistently demonstrate the popularity of fictional programs such as soaps, dramas and sitcoms.
{"title":"TYPICAL LANGUAGE MISTAKES ON THE UKRAINIAN TV CHANNELS","authors":"M. Kitsa, Angelina Nechypir","doi":"10.23939/sjs2020.01.211","DOIUrl":"https://doi.org/10.23939/sjs2020.01.211","url":null,"abstract":"Look at today’s television guide and watch some of today’s programs. Identify any examples of the segmentation of programming you encounter. Relate notions of vertical and horizontal programming and segmentation to people’s daily routines and think about how this informs and affects the program choices they make. Television use has changed over the years. Modern television days and developments in technology, such as the video recorder, the remote control and satellite television, have brought different patterns in the use of television in British homes. We now have more control over what we watch and when we watch it; we are more likely to have access to more than one television set per household; we can surf the stations or switch channels during commercial breaks; and we can even use the television to play computer games or send e-mails. The context of television viewing has also changed in recent years. At one time we could say that it differed from other forms of the media, such as the cinema, because it was never used in the public domain. However, today, television is part of the public environment of pubs and clubs where a big screen allows us to watch a soap wedding or the FA Cup Final outside the boundaries of the domestic context. We use the television for a variety of reasons, many of which will be discussed in forthcoming chapters, but it is important to stress here that it is not a time-wasting activity. For example, we rely on television, especially television news, as a source of information about what is going on in the wider social world. Television also has an important function as entertainment; television viewing figures, which are published in the national press weekly, consistently demonstrate the popularity of fictional programs such as soaps, dramas and sitcoms.","PeriodicalId":249733,"journal":{"name":"Bulletin of Lviv Polytechnic National University. Series: Journalistic sciences","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115263337","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The article describes the characteristics of “fake”, “fake news”. The manipulative technologies in the media are considered. According to the author, today the users of social networks constantly see false information, written and disseminated in order to increase internet traffic. Extremely dangerous is the “news” created to discriminate on the basis of gender, race, nationality, language, origin, religion, affiliation with any social group, political beliefs, and also information distributed in order to fraudulently seize cash (for example, a message about raising funds for the treatment of seriously ill children). Attention is drawn to the fact that fakes are used as a powerful means of manipulating public consciousness. This is because today the direct ideological pressure on the recipient is applied much less than before, and other means, mainly manipulative, are used for “unobtrusive” imposition. It is annoying that consumers of information can not always distinguish fake from reality, propaganda message from true. Among the news headlines, there is also media content placed on the pages of fake publications, which by their titles impress, shock the user. They attract increased attention and interest from people who continue to spread the false news by wanting to reach a larger audience, share it with their social networking friends, thus becoming a propaganda tool. On the eve of the 2019 elections some Ukrainian media published the results of questionable polls or incorrectly submitted data from reputable sociological organizations, which became an instrument of campaigning for specific presidential candidates. Emphasized on that fact, that related to presidential candidates media disseminated polls to specific politicians. According to the author, referring to the results of various studies, on the TV channel “1 + 1” more often talked about high ratings of Volodymyr Zelenskyi, in the news “Inter” – about the leadership of Yuriy Boyko, and on the TRK “Ukraina” – about the possible victory of Olexander Vilkul.
{"title":"FAKE AS A METHOD OF MANIPULATION IN THE MEDIA: UKRAINIAN EXPERIENCE","authors":"Iryna Putsіata","doi":"10.23939/sjs2020.01.170","DOIUrl":"https://doi.org/10.23939/sjs2020.01.170","url":null,"abstract":"The article describes the characteristics of “fake”, “fake news”. The manipulative technologies in the media are considered. According to the author, today the users of social networks constantly see false information, written and disseminated in order to increase internet traffic. Extremely dangerous is the “news” created to discriminate on the basis of gender, race, nationality, language, origin, religion, affiliation with any social group, political beliefs, and also information distributed in order to fraudulently seize cash (for example, a message about raising funds for the treatment of seriously ill children). Attention is drawn to the fact that fakes are used as a powerful means of manipulating public consciousness. This is because today the direct ideological pressure on the recipient is applied much less than before, and other means, mainly manipulative, are used for “unobtrusive” imposition. It is annoying that consumers of information can not always distinguish fake from reality, propaganda message from true. Among the news headlines, there is also media content placed on the pages of fake publications, which by their titles impress, shock the user. They attract increased attention and interest from people who continue to spread the false news by wanting to reach a larger audience, share it with their social networking friends, thus becoming a propaganda tool. On the eve of the 2019 elections some Ukrainian media published the results of questionable polls or incorrectly submitted data from reputable sociological organizations, which became an instrument of campaigning for specific presidential candidates. Emphasized on that fact, that related to presidential candidates media disseminated polls to specific politicians. According to the author, referring to the results of various studies, on the TV channel “1 + 1” more often talked about high ratings of Volodymyr Zelenskyi, in the news “Inter” – about the leadership of Yuriy Boyko, and on the TRK “Ukraina” – about the possible victory of Olexander Vilkul.","PeriodicalId":249733,"journal":{"name":"Bulletin of Lviv Polytechnic National University. Series: Journalistic sciences","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131374844","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"SOCIOLOGICAL INFORMATION AS A COMPONENT OF TELEVISION NEWS (ON MATERIALS OF THE NATIONWIDE UKRAINIAN TV CHANNEL “1+1”)","authors":"I. Bilash, O. Harmatiy","doi":"10.23939/sjs2020.01.003","DOIUrl":"https://doi.org/10.23939/sjs2020.01.003","url":null,"abstract":"","PeriodicalId":249733,"journal":{"name":"Bulletin of Lviv Polytechnic National University. Series: Journalistic sciences","volume":"41 7","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"113944134","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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