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Analisis Strategi Pemasaran Produk Pembiayaan Pensiun Pada Bank Syariah Indonesia KCP Stabat 分析印尼伊斯兰银行KCP Stabat的退休融资产品营销策略
Pub Date : 2021-11-26 DOI: 10.51178/jecs.v3i2.298
Ika Adeyani, Tuti Anggraini
Perbankan Islam didasarkan pada prinsip hukum Islam, berdasarkan adanya larangan dalam agama Islam untuk meminjamkan atau memungut pinjaman dengan mengenakan bunga pinjaman (riba), serta larangan untuk berinvestasi pada usaha-usaha berkategori terlarang (haram). Kegiatan operasional di dalam bank Islam menggunakan prinsip berdasarkan prinsip bagi hasil (mudharabah), pembiayaan berdasarkan prinsip usaha patungan (musyarakah), jual beli barang dengan memperoleh keuntungan (murabahah), atau pembiayaan barang modal berdasarkan prinsip sewa (ijarah). Perbankan Syariah tidak menggunakan sistem bunga sebagai alat untuk memperoleh pendapatan maupun membebankan bunga atas penggunaan dana pinjaman nasabah, karena riba di haramkan oleh syariah Islam. Strategi pemasaran merupakan bagian integral dari strategi bisnis yang memberikan arah pada semua fungsi manajemen suatu organisasi bisnis. Dengan adanya strategi pemasaran, maka implementasi program dalam mencapai tujuan organisasi dapat dilakukan secara aktif, sadar dan rasional. Penelitian ini bertujuan untuk menganalisis strategi pemasaran pada produk pembiayaan di Bank syariah Indonesia KCP Stabat agar tidak kalah saing dengan produk perbankan lainya.
伊斯兰银行是建立在伊斯兰法律原则的基础上的,它禁止伊斯兰教通过收取利息借出或收取贷款,以及禁止投资非法贸易。伊斯兰银行的业务活动以原则为基础,以盈利原则为基础进行融资(mudharabah),以盈利原则为基础进行融资,以盈利为目的进行交易,或以租赁原则为基础进行资本融资。伊斯兰银行不使用花卉系统作为收入和收取利息的工具,因为高利贷是被伊斯兰教法禁止的。营销策略是商业战略的一个组成部分,该战略为企业组织的所有管理职能提供方向。有了营销策略,实现组织目标的计划的实施可以是积极的、有意识的和理性的。本研究旨在分析印尼伊斯兰银行KCP Stabat融资产品的营销策略,以避免与其他银行产品竞争。
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引用次数: 1
Analisis Strategi Pemasaran Kredit Pembiayaan Mitraguna Dalam Menarik Minat Nasabah Di Bank Syariah Indonesia Ex Bank Syariah Mandiri KCP Stabat
Pub Date : 2021-11-26 DOI: 10.51178/jecs.v3i2.297
Ilvia Lanniza, Tuti Anggraini
Pembiayaan Mitra Guna Berkah adalah layanan pembiayaan ragam kebutuhan atau multiguna dengan sumber pembayaran dari gaji atau pendapatan pegawai tetap. Banyaknya produk pembiayaan perbankan syariah yang ada di Indonesia mendorong perusahaan bersaing mendapatkan nasabah melalui berbagai strategi yang tepat. Penelitian bertujuan untuk untuk mengetahui dan menganalisis pengaruh strategi marketing mix dalam menarik minat nasabah terhadap pembiayaan kredit Mitra Guna Berkah. Dimensi marketing mix yang digunakan ada empat yaitu: Produk (Product), Tempat (Place), Harga (Price) dan Promosi (Promotion). Dengan menggunakan analisis deskriptif didapatkan hasil bahwa dari keempat dimensi marketing mix Promosi adalah yang paling dominan berpengaruh dalam menarik minat nasabah terhadap pembiayaan Mitra Guna Berkah.
合伙人融资的好处是一种各种需求或多功能的融资服务,其支付来自固定员工的工资或收入。印尼伊斯兰银行融资的许多产品鼓励公司通过各种适当的战略来竞争客户。该研究的目的是了解和分析混合营销策略如何影响客户对合作伙伴信用融资的兴趣。所使用的混合营销维度有四种:产品(Product)、地点、价格(Price)和促销(促销)。通过描述性分析,人们发现从四个维度的营销混合促销中,最主要的影响是吸引客户为合作伙伴提供资金。
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引用次数: 2
Analisis Faktor-Faktor Yang Mempengaruhi Konsumen Dalam Pengambilan Keputusan Pembelian Produk Mie Instan (Studi Pada Mahasiswa Fakultas Ekonomi Universitas Dharmawangsa) 分析影响消费者购买即时面料决策的因素(达马旺大学经济学系学生的研究)
Pub Date : 2021-11-09 DOI: 10.51178/jecs.v3i2.291
Fandi Iskandar Sopang
Produk mie instan sebagaimana diketahui adalah salah satu produk makanan cepat saji yang semakin digemari mahasiswa karena harganya yang terjangkau, mudah didapatkan dan sifatnya yang tahan lama. Banyaknya merk mie instan yang ada di pasaran akan mendorong perusahaan bersaing mendapatkan calon konsumen melalui berbagai strategi yang tepat, misalnya mengubah kemasan, warna, aroma, promosi dan harga. Penelitian bertujuan untuk: (1) untuk mengetahui dan menganalisis pengaruh perilaku konsumen yang terdiri dari faktor budaya, sosial, pribadi dan psikologis terhadap keputusan untuk membeli produk mie instan merek Indomie dan (2) untuk mengetahui di antara faktor budaya, sosial, pribadi dan psikologi yang berpengaruh dominan terhadap keputusan mahasiswa untuk membeli produk mie instan merek Indomie. Dengan menggunakan analisis regresi linier berganda dan menggunakan sampel sebanyak 40 mahasiswa didapatkan hasil sebagai berikut: Dari hasil analisis didapatkan bahwa variabel faktor budaya, sosial, pribadi dan psikologis secara simultan/bersama-sama mempunyai pengaruh signifikan (bermakna) terhadap keputusan pembelian produk mie instan merek Indomie dan variabel psikologis mempunyai pengaruh dominan terhadap keputusan pembelian produk mie instan merk Indomie.
众所周知,速食是大学生最受欢迎的快餐产品之一,因为它的价格便宜、易于获取和耐用。市场上的许多速溶面品牌将鼓励企业通过适当的策略来竞争潜在消费者,例如改变包装、颜色、气味、促销和价格。研究旨在:(1)组成的研究来了解和分析消费者行为影响个人、社会文化和心理因素对决定买方便面品牌的产品面条和(2)为了知道中间有影响力的个人、社会文化和心理因素对学生决定购买产品的主导品牌方便面面条。使用多元线性回归分析和使用40学生得到样本分析结果如下:从结果得到了变量,同时个人、社会文化和心理因素-一起有显著的影响(意义)对产品的购买决定的方便面品牌主导面条和心理变量有影响购买决定品牌方便面产品面条。
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引用次数: 0
Pengaruh Etika Dan Motivasi Kerja Terhadap Produktivitas Kerja Karyawan (Studi Kasus Bank Syariah Mandiri Cabang Pembantu Pangkalan Brandan) 工作伦理和动机对员工工作效率的影响(Brandan基地帮会案例研究)
Pub Date : 2021-10-03 DOI: 10.51178/jecs.v2i2.269
Asmawarna Sinaga, Anjur Perkasa Alam, Yaumul Khair Afif, Novita Mayang, Nurfadillah
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引用次数: 0
Penggunaan Fasilitas E-Banking Dalam Minat Nasabah Studi Kasus Pada PT. BRI Syariah Kantor Cabang Pembantu Stabat E-Banking设施的使用符合客户对PT. BRI sharfi分公司的案例研究的兴趣
Pub Date : 2021-10-03 DOI: 10.51178/jecs.v3i2.270
Asmawarna Sinaga, Anjur Perkasa Alam, Faisal Efendi, Fajar Siddiq
This study proposes a qualitative analysis of the use of E-Banking Facilities in the Interests of Customers. Case Study at PT. BRI Syariah Stabat Sub-Branch Office with a focus on the problem, namely what are the e-banking channels available at PT. BRI Syariah Stabat Sub-Branch Office, what are the benefits for customers using the e-banking channel facilities available at PT. BRI Syariah Stabat Sub-Branch Office, and what are the obstacles in e-banking channel services found at PT. BRI Syariah Stabat Sub-Branch Office. This type of research is a field research (field research) which is a case study using a descriptive qualitative approach and the process of inferring research results by inductive thinking, the method used is a qualitative method, namely a research strategy that uses more and collects in-depth information on the phenomenon being studied. researched. This analysis is carried out by examining and examining in depth the data obtained, in order to obtain conclusions that can be accounted for in scientific studies. Based on the results of research in the field, it is known that the Electronic Banking channels at PT. BRI Syariah Stabat Sub-Branch Offices are BRIS e-banking, smsBRIS, mobile BRIS, CMS BRIS (Cash Management System), BRIS e-form and BRIS Laku Pandai. The advantages received by customers in using BRIS e-banking are banking transaction service facilities through the internet network that can be accessed for 24 hours, BRIS SMS makes it easy for customers to top up credit, pay bills, transfers to pay Zakat, Infaq and Shodaqah, Mobile BRIS allows Customers obtain banking information using their cellphones, the BRIS CMS (Cash Management System) facilitates electronic services that provide services in the form of customer financial transactions, the BRIS e-form makes it easy to open a Faedah Savings account at BRI sharia through online, Laku Pandai BRIS facilitates banking and/or services other financial services that are carried out not through office networks, but through collaboration with other parties and need to be supported by the use of information technology facilities. The obstacles that occur to customers in the use of Electronic Banking facilities at PT. BRISyariah Stabat Sub-Branch Office, namely the customer's ability to use technology due to the lack of public knowledge about e-banking facilities and the sometimes unsupportive network also makes it difficult for customers in some areas to access networks such as in rural areas, causing customers to still choose transact by visiting the branch office
本研究提出了一个定性分析,在客户的利益使用电子银行设施。以“一带一路”伊斯兰稳定银行分行为例,重点研究问题,即“一带一路”伊斯兰稳定银行分行提供的电子银行渠道是什么,客户使用“一带一路”伊斯兰稳定银行分行提供的电子银行渠道设施有什么好处,以及在“一带一路”伊斯兰稳定银行分行发现的电子银行渠道服务有什么障碍。这种类型的研究是一种实地研究(field research),它是一种使用描述性定性方法和通过归纳思维推断研究结果的过程的案例研究,使用的方法是定性方法,即对被研究现象使用更多和收集更深入信息的研究策略。研究。这种分析是通过对所获得的数据进行深入的检查和检查来进行的,以便获得可以在科学研究中解释的结论。根据该领域的研究结果,了解到PT. BRI伊斯兰银行分行的电子银行渠道是BRIS电子银行,smsBRIS,手机BRIS, CMS BRIS(现金管理系统),BRIS电子表格和BRIS Laku Pandai。客户使用BRIS电子银行的优势是通过互联网网络获得的银行交易服务设施,可以24小时访问,BRIS短信使客户轻松充值,支付账单,转账支付Zakat, Infaq和Shodaqah,移动BRIS允许客户使用手机获取银行信息,BRIS CMS(现金管理系统)促进电子服务,以客户金融交易的形式提供服务。BRIS电子表格可以方便地通过网上在BRI sharia开设Faedah储蓄账户,Laku Pandai BRIS促进银行业务和/或其他金融服务,这些服务不是通过办公网络进行的,而是通过与其他各方合作进行的,需要使用信息技术设施的支持。客户在PT. BRISyariah Stabat支行使用电子银行设施时遇到的障碍,即由于缺乏公众对电子银行设施的了解以及有时不支持的网络而导致客户使用技术的能力,也使得某些地区(如农村地区)的客户难以接入网络,导致客户仍然选择通过访问分行进行交易
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引用次数: 2
Pengaruh Kualitas Pelayanan Dan Brand Ambasador Terhadap Loyalitas Pengguna Aplikasi Shopee (Studi Kasus Mahasiswa FE UISU Jurusan Management Tahun Ajaran 2017) 服务质量与品牌媒体对Shopee应用用户忠诚度的影响(2017学年学生管理专业案例研究)
Pub Date : 2021-10-02 DOI: 10.51178/jecs.v3i2.268
Oddie Babudilla, Nilawati Nasti
This study was conducted to determine the effect of service quality and brand ambassador on Shopee Application User Loyalty (Case Study of FE UISU Student Management Department Academic Year 2017) as well as the results of the study. From the output above, it is known that the coefficient of determination (R Square) of 0.520 means 52 % Loyalty of shopee shopping customers can be explained by the variable Quality of service and Brand Ambassador while the remaining 48% is influenced by other variables that are not examined in this study. Based on the results of the analysis in this study, it can be concluded as follows: Product Quality (X1) has a positive and significant effect on Shopee Customer Loyalty, Brand Ambassador (X2) has a positive and significant impact on Shopee Customer Loyalty, Service Quality (X1) and Brand Ambassador (X2) simultaneously has a positive and significant influence on shopee customer loyalty
本研究旨在确定服务品质与品牌大使对Shopee应用程式用户忠诚度的影响(以2017学年feuisu学生管理系为例)以及研究结果。从上面的输出可知,决定系数(R平方)为0.520意味着52%的shopee购物顾客的忠诚度可以通过服务质量和品牌大使变量来解释,而剩下的48%受到其他变量的影响,这些变量在本研究中没有检验。根据本研究的分析结果,可以得出以下结论:产品质量(X1)对Shopee顾客忠诚有正向显著影响,品牌大使(X2)对Shopee顾客忠诚有正向显著影响,服务质量(X1)和品牌大使(X2)同时对Shopee顾客忠诚有正向显著影响
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引用次数: 1
Pengaruh Model Pembelajaran Learning By Doing Terhadap Kemampuan Penalaran Siswa Di SMKS-PP Putra Jaya Jabal Rahmah Stabat
Pub Date : 2021-08-27 DOI: 10.51178/jecs.v1i2.252
Khairunnisa, Isnaida, Ispandi Manurung
This study aims to determine the effect of the Learning By Doing model on the reasoning abilities of students in class X SMKS-PP Putra Jaya Jabal Rahmah Stabat, Langkat Regency. This research is a type of quasi-experimental research (quasi-experimental) with a nonequivalent control group design. The population in this study were all students of class X SMKS-PP Putra Jaya Jabal Rahmah with the determination of the sample through random sampling technique (random sampling). Based on this technique, obtained class X Livestock B as the experimental class and class X Plantation B as the control class. Each class consists of 34 and 35 students. Data collection techniques using test techniques, namely pretest and posttest. The validation used is Pearson correlation which shows the instrument is valid. Reliability test using Alpha Crobanch which shows a reliability index of 0.665 for the pretest instrument and 0.66 for the posttest instrument, which means both are reliable. Before analyzing the data, the normality test and homogeneity test were conducted which showed that the pretest and posttest scores were normally distributed and homogeneous. The data analysis technique used is linear regression test (F test) by comparing the Fcount value of 24.47 and F table of 7.56, then the Fcount> Ftable value is 24.47> 7.56. Thus, the results of the study indicate that there is a significant influence from the application of the learning by doing learning model on the reasoning abilities of Class X students of SMKS-PP Putra Jaya Jabal Rahmah in the subjects of Islamic religious education and character
本研究旨在探讨在实践中学习模式对兰吉县Putra Jaya Jabal Rahmah Stabat小学X班学生推理能力的影响。本研究是一种非等效对照组设计的准实验研究(quasi-experimental)。本研究的人群均为Putra Jaya Jabal Rahmah X班SMKS-PP学生,样本的确定采用随机抽样技术(random sampling)。以该技术为基础,得到了X类牲畜B为试验类,X类人工林B为对照类。每班由34到35名学生组成。数据收集技术采用测试技术,即前测和后测。使用的验证是皮尔逊相关,这表明仪器是有效的。采用Alpha Crobanch进行信度检验,前测仪器的信度指数为0.665,后测仪器的信度指数为0.66,表明前测仪器和后测仪器都是可靠的。在对数据进行分析之前,进行正态性检验和齐性检验,表明前测和后测成绩呈正态分布且均匀。使用的数据分析技术是线性回归检验(F检验),通过比较24.47的Fcount值和7.56的F表,则Fcount> Ftable值为24.47> 7.56。因此,本研究的结果表明,实践学习模式的应用,对新加坡小学“布特拉·贾亚·拉玛”班学生在伊斯兰宗教教育和品格科目上的推理能力有显著的影响
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引用次数: 0
Persepsi Masyarakat Tentang Keberadaan Bank Syariah Indonesia Cabang Pembantu Stabat 公众对印尼伊斯兰银行存在的看法
Pub Date : 2021-08-27 DOI: 10.51178/jecs.v1i1.251
Anjur Perkasa Alam, Asmawarna Sinaga, Fitra Alpa Syafira Rio Ramadhan Putra
Perceptions of the Community Concerning the Existence of Bank Syariah Mandiri Branch Stabat, This study explains the stabat community's perception of the existence of Bank Syariah Mandiri in Stabat City. The perception in question is the perception arising from the knowledge and profession of the community and the share of Islamic banks. This research is a qualitative research. Sources of data used are primary data and secondary data. Methods of data collection by doing obsevation, documentation and interviews. Data analysis techniques using data reduction, data presentation and conclusion drawing. The result of the research by Bank Syariah Mandiri is a bank located on the cross road of Stabat city. Its location is very strategic and facilitate stabat society to find it. Good service is provided by employees of Bank Syariah Mandiri Stabat. Motivation of work provided by the head of branches is also very influential to improve the work ethic is good. Good leaders are people who are able to motivate their employees to work in the spirit and can finish the job in accordance with the target work. Public interest arose because of the good service provided by the employees of Bank Syariah Mandiri Stabat. Bank Syariah Mandiri has a very important role to promote the Economy in Indonesia. So the result of research of public perception about Bank Syariah Mandiri kebaradaan very good effect.
社区对伊斯兰银行曼迪利分行存在的看法,本研究解释了稳定社区对伊斯兰银行曼迪利在斯塔巴特市存在的看法。所讨论的看法是由社区的知识和专业以及伊斯兰银行的份额所产生的看法。本研究为定性研究。使用的数据来源是主要数据和次要数据。通过观察、记录和访谈收集数据的方法。使用数据简化、数据呈现和结论绘制的数据分析技术。Mandiri银行的研究结果是位于斯塔巴特市十字路口的一家银行。它的地理位置非常重要,有利于稳定的社会找到它。Mandiri Stabat伊斯兰银行的员工提供良好的服务。分支机构负责人提供的工作动机对提高职业道德也有很大的影响。好的领导者是能够激励员工以精神工作,并能按照目标工作完成工作的人。由于伊斯兰国家银行的雇员提供了良好的服务,公众的兴趣增加了。曼迪利伊斯兰银行在促进印尼经济发展方面发挥着非常重要的作用。因此,本研究的结果对公众对曼迪利银行的认知产生了很好的影响。
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引用次数: 0
Prioritas Permasalahan Pengelolaan Keuangan Desa Pada Desa di Lubuk Pakam, Kabupaten Deli Serdang Sumatera Utara 北苏门答腊Serdang摄政中心Pakam村的财政管理问题优先
Pub Date : 2021-06-24 DOI: 10.51178/jecs.v3i1.200
Khrisna Fadillah Satyadira
Law Number 6 of 2014 mandates the Village Government to be in a position to control its funds effectively. However, in practice, village monetary management is still not effective. The reason of this find out about used to be to analyze the precedence issues in village monetary management in Lubuk Pakam, Deli Serdang Regency, North Sumatra Province. The approach used is the Analytic Network Process (ANP). The effects of the evaluation in this learn about point out that the electricity subculture is the most dominant trouble variable in village economic administration in Lubuk Pakam. In addition, based totally on the effects of the analysis, it can additionally be viewed that the variables that have a larger have an impact on are: energy sub-culture, financial sub-culture, periodic village improvement plans, well-organized regulations, social sub-culture, administration of BUMDes that is effective, as nicely as the existence of partnerships with the commercial enterprise world (private).
2014年第6号法律规定,村政府必须能够有效控制其资金。然而,在实践中,农村货币管理仍不有效。本研究的目的是分析北苏门答腊省德里塞当县鹿鹿Pakam村财务管理的优先问题。使用的方法是分析网络过程(ANP)。本研究的评估结果指出,电亚文化是鲁巴克巴坎村经济管理中最主要的麻烦变量。此外,完全基于分析的效果,还可以看到影响较大的变量是:能源亚文化,金融亚文化,定期村庄改善计划,组织良好的法规,社会亚文化,有效的BUMDes管理,以及与商业企业世界(私人)的合作关系。
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引用次数: 0
Pengaruh Value Based Management Pada Nilai Ekuitas Perusahaan Dengan Corporate Social Responsibility Sebagai Variabel Pemoderasi
Pub Date : 2021-06-24 DOI: 10.51178/jecs.v3i1.201
Nina Fitri
The purpose of this research is to examine that the disclosure of Corporate Social Responsibility moderate the relationship of Value-Based Management with the corporate equity. This research was conducted at the Indonesian Stock Exchange in the year 2019 to 2020. Purposive sampling method was used to determine samples and 103 observations were obtained. The statistical analysis which was done included the classic assumption test and goodness of fit test. Testing the influence of moderating variables in this research hypothesis was conducted using Moderated Regression Analysis (MRA) which is a special application of multiple linear regressions. Based on the research results and their discussions, it can be concluded that the disclosure of Corporate Social Responsibility is not proven significantly as a moderating variable of the relationship between the Value-Based Management with the corporate equity. It is indicated that way because investors do not need to look at the disclosure of Corporate Social Responsibility anymore which has no longer been a voluntary but a mandatory. Using Value-based Management as an indicator which is measured by the Economic Value Added, the investor does not consider the corporate social responsibility in making investment decisions. This is consistent with the concept of Value-based Management that investors tend to have a main purpose to obtain maximum returns from investment with the view that the economic value of a commercial enterprise is legitimated only by the benefits gained.
本研究旨在探讨企业社会责任披露对价值管理与企业股权关系的调节作用。这项研究是在2019年至2020年期间在印度尼西亚证券交易所进行的。采用目的抽样法确定样本,共获得103个观察值。统计分析包括经典假设检验和拟合优度检验。本文采用多元线性回归的一种特殊应用——适度回归分析(MRA)来检验本研究假设中调节变量的影响。根据研究结果和他们的讨论,可以得出结论,企业社会责任披露并没有被证明是价值管理与公司股权关系的显著调节变量。之所以这样表示,是因为投资者不再需要关注企业社会责任的披露,而企业社会责任已不再是自愿的,而是强制性的。以价值管理为指标,以经济增加值为衡量标准,投资者在进行投资决策时没有考虑企业的社会责任。这与价值管理的概念是一致的,即投资者倾向于以获得最大的投资回报为主要目的,认为商业企业的经济价值只有通过获得的利益才合法。
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引用次数: 0
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Journal Economy and Currency Study (JECS)
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