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Korea Business Review最新文献

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Flow and Happiness: The Major Drive of BTS Fan ARMY’s Voluntary Pro-social Behaviors 心流与快乐:BTS粉丝团自愿亲社会行为的主要驱动力
Pub Date : 2023-01-31 DOI: 10.17287/kbr.2023.27.0.77
Kyunghee Bu, Luri Lee
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引用次数: 0
Marketing and Customer Sustainable Value Co-creation as Tools for SDGs Achievement: The Case of BTS and ARMY 作为实现可持续发展目标的工具的营销和客户可持续价值共同创造:BTS和ARMY的案例
Pub Date : 2023-01-31 DOI: 10.17287/kbr.2023.27.0.57
Taisiya Chaykina
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引用次数: 0
ESG Activities Shown Through the Media: What Areas were Mainly Reported? 通过媒体展示的ESG活动:主要报道哪些领域?
Pub Date : 2023-01-31 DOI: 10.17287/kbr.2023.27.0.43
Kyuyup Mo
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引用次数: 0
Advertising, ARMY, and Authenticity: The Use of Alternative Marketing Forms to Connect with Fans and Lead a Generation 广告,军队和真实性:使用替代营销形式与粉丝联系并引领一代人
Pub Date : 2023-01-31 DOI: 10.17287/kbr.2023.27.0.93
Rachel Kirsch
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引用次数: 0
BTS As Global Ambassadors For Sustainable Development: Does A Strong Fan-Artist Relationship Secure Engagement With Sustainability-Oriented Activities? BTS作为可持续发展的全球大使:强大的粉丝-艺术家关系是否确保了可持续发展活动的参与?
Pub Date : 2023-01-31 DOI: 10.17287/kbr.2023.27.0.1
Simone Liew, Hoivik Aase Julie
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引用次数: 0
POSCO’s Corporate Citizenship Activities: Evaluation and Implications 浦项制铁的企业公民活动:评价与启示
Pub Date : 2022-11-30 DOI: 10.17287/kbr.2022.26.4.23
Hyung-Deok Shin, Jaeyong Song
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引用次数: 0
Comparative Study on the Effects of New Cause-Related Marketing That Allows Customers to Choose the Donation 允许顾客选择捐赠的新型公益营销效果比较研究
Pub Date : 2022-11-30 DOI: 10.17287/kbr.2022.26.4.37
Jongsic Lee, Changjo Yoo
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引用次数: 0
Late-Mover Differentiation Strategies in the FinTech Industry: A Case Study Research on IRUDA 金融科技行业的后发差异化战略:IRUDA的案例研究
Pub Date : 2022-11-30 DOI: 10.17287/kbr.2022.26.4.59
Inyoung Lee, D. Rhee
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引用次数: 0
Effects of Adoption of IFRS 15 ‘Revenue from Contracts with Customers’: Focusing on Deferred Revenue and Financial Reporting Quality 采用国际财务报告准则第15号《客户合同收入》的影响:关注递延收入和财务报告质量
Pub Date : 2022-11-30 DOI: 10.17287/kbr.2022.26.4.97
Jae-gyung Jung
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引用次数: 0
A Study on the Car Market Structure Using Nested Logit Model 基于嵌套Logit模型的汽车市场结构研究
Pub Date : 2022-11-30 DOI: 10.17287/kbr.2022.26.4.75
Seok-Won Lee
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引用次数: 0
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Korea Business Review
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