This paper is an attempt to throw light on problems faced by women entrepreneurs in Tirunelveli city who are engaged into cottage industry. The study is entirely based on primary data collected through structured interview schedule conducted among eighty women who are running cottage industries. The finding showed that the interrelationship among general problems such as problem of finance, high cost of production, scarcity of raw materials, stiff competition, shortage of power, limited mobility and the interrelationship among specific problems such as male dominated society, lack of education, family ties, low risk bearing ability, social attitude, socio economic constraints, low need for achievement, inadequate infrastructure were the major problems encountered by the women entrepreneurs in cottage industry. The multiple correlation method was used to examine these issues.
{"title":"AN ANALYTICAL PURVIEW OF WOMEN ENTREPRENEURS IN COTTAGE INDUSTRIES","authors":"A. Anusuya, V. D. Selvi","doi":"10.51767/joc1405","DOIUrl":"https://doi.org/10.51767/joc1405","url":null,"abstract":"This paper is an attempt to throw light on problems faced by women entrepreneurs in Tirunelveli city who are engaged into cottage industry. The study is entirely based on primary data collected through structured interview schedule conducted among eighty women who are running cottage industries. The finding showed that the interrelationship among general problems such as problem of finance, high cost of production, scarcity of raw materials, stiff competition, shortage of power, limited mobility and the interrelationship among specific problems such as male dominated society, lack of education, family ties, low risk bearing ability, social attitude, socio economic constraints, low need for achievement, inadequate infrastructure were the major problems encountered by the women entrepreneurs in cottage industry. The multiple correlation method was used to examine these issues.","PeriodicalId":267407,"journal":{"name":"BSSS Journal of Commerce","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126216572","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose --This paper aims to empirically investigate the capital structure determinants of Textile Industries of India listed on NSE (National Stock Exchange) during the Year of 2014-18 with a particular focus on short-term debt Ratio and long-term debt Ratio. Design/methodology/approach –Fixed affect panel data regression were used to analyze a sample of 18 Indian Textile Companies listed on NSE (National Stock Exchange) for which complete financial information was available for a Five year period, i.e. the 2014-2018. Findings – The results indicate that there is a significant and negative relationship between profitability, Short-Term, and Long-Term Debt Ratio. Moreover, The Short-Term Debt ratio is significant with Tangibility of the firm and Net Commercial Trade Position, Where Tangibility of the firm is negatively related and Net Commercial Trade Position is positively related. Short-Term Debt Ratio is not significant with Current ratio, Net Commercial Trade Position, Number of Non-Executive Members, Number of Executive Members Number of Audit Meetings, Number of Board Meetings and Quick Ratio, These all variable are having positively related except Quick Ratio. Whether Quick Ratio is negatively related. Practical implications – As debt policy influences Current Ratio, Net commercial Trade Position, Non-debt Tax Shield, Number of Non-Executive Members, Number of Executive Members, Number of Audit Meetings, Number of Board Meeting, Quick Ratio, Return on Assets, Tangibility of Firm financial institutions and managers may benefit from studies considering a relatively large number of capital structure determinants, several of which are linked to short- and long-term debt in various ways.
{"title":"DETERMINANTS OF CAPITAL STRUCTURE: AN EMPIRICAL STUDY OF LISTED TEXTILE COMPANIES IN INDIA","authors":"P. Mittal","doi":"10.51767/joc1403","DOIUrl":"https://doi.org/10.51767/joc1403","url":null,"abstract":"Purpose --This paper aims to empirically investigate the capital structure determinants of Textile Industries of India listed on NSE (National Stock Exchange) during the Year of 2014-18 with a particular focus on short-term debt Ratio and long-term debt Ratio. Design/methodology/approach –Fixed affect panel data regression were used to analyze a sample of 18 Indian Textile Companies listed on NSE (National Stock Exchange) for which complete financial information was available for a Five year period, i.e. the 2014-2018. Findings – The results indicate that there is a significant and negative relationship between profitability, Short-Term, and Long-Term Debt Ratio. Moreover, The Short-Term Debt ratio is significant with Tangibility of the firm and Net Commercial Trade Position, Where Tangibility of the firm is negatively related and Net Commercial Trade Position is positively related. Short-Term Debt Ratio is not significant with Current ratio, Net Commercial Trade Position, Number of Non-Executive Members, Number of Executive Members Number of Audit Meetings, Number of Board Meetings and Quick Ratio, These all variable are having positively related except Quick Ratio. Whether Quick Ratio is negatively related. Practical implications – As debt policy influences Current Ratio, Net commercial Trade Position, Non-debt Tax Shield, Number of Non-Executive Members, Number of Executive Members, Number of Audit Meetings, Number of Board Meeting, Quick Ratio, Return on Assets, Tangibility of Firm financial institutions and managers may benefit from studies considering a relatively large number of capital structure determinants, several of which are linked to short- and long-term debt in various ways.","PeriodicalId":267407,"journal":{"name":"BSSS Journal of Commerce","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132705338","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper finds the effect of consumer sales promotion schemes prevail in market. Sales promotion schemes are continues running in market for every type of product. In this study researcher have used review study of different research done on sales promotion schemes. The researcher tries to find the consumers` need towards sales promotion through create effect on consumer sales promotion by this review article.
{"title":"A REVIEW ARTICLE ON CONSUMER SALES PROMOTION SCHEMES PREVAIL IN MARKET","authors":"Kavaljeet Kour","doi":"10.51767/joc1408","DOIUrl":"https://doi.org/10.51767/joc1408","url":null,"abstract":"This paper finds the effect of consumer sales promotion schemes prevail in market. Sales promotion schemes are continues running in market for every type of product. In this study researcher have used review study of different research done on sales promotion schemes. The researcher tries to find the consumers` need towards sales promotion through create effect on consumer sales promotion by this review article.","PeriodicalId":267407,"journal":{"name":"BSSS Journal of Commerce","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131335365","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Human Resource in the organisation is reshaping their skills. In the present scenario the old skills are now being replaced by the new ones. This is the new outlook for the HR leaders, according to the study done by Gartner A single job`s overall skill set is growing by 6.3 percent yearly, and new capabilities are replacing obsolete ones. By 2022, 29% of the abilities that were included in the typical job description in 2018 will be outdated. To gain a competitive advantage the companies need to reskill their skill set. This will also fill the gap that organisations are facing. Present organisation requires HR to be analytical and Data driven, they also need to push limitations to attract the talent and value the organisation. The current article focuses on changing the existing abilities of HR professionals to match the organization`s future aspirations.
{"title":"ARTICLE ON UPGRADATION OF SKILLS IS A NEW TREND FOR HR PROFESSIONAL TO LOOK UPON","authors":"Harleen Kaur, Alisha Hashmi","doi":"10.51767/joc1409","DOIUrl":"https://doi.org/10.51767/joc1409","url":null,"abstract":"Human Resource in the organisation is reshaping their skills. In the present scenario the old skills are now being replaced by the new ones. This is the new outlook for the HR leaders, according to the study done by Gartner A single job`s overall skill set is growing by 6.3 percent yearly, and new capabilities are replacing obsolete ones. By 2022, 29% of the abilities that were included in the typical job description in 2018 will be outdated. To gain a competitive advantage the companies need to reskill their skill set. This will also fill the gap that organisations are facing. Present organisation requires HR to be analytical and Data driven, they also need to push limitations to attract the talent and value the organisation. The current article focuses on changing the existing abilities of HR professionals to match the organization`s future aspirations.","PeriodicalId":267407,"journal":{"name":"BSSS Journal of Commerce","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126636178","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The desire to reduce costs and increase profits and gain market share has fascinated the consideration of numerous organizations to spread their wings in the global arena. Countless organizations have chosen for worldwide growth to take advantage of more excellent opportunities such as foreign and regional government offices such as those in Africa and the Middle East, the population as large as China and India, corruption rates, foreign exchange movements, and technological fraud. To discuss this issue in more detail, this article aims to determine whether it is essential for firms to go overseas. This paper may fall into four key areas where the firm chooses to expand its global borders, including the decision to go abroad, decide to enter the market, decide how to enter the market, decide on market plans, and the decision of the trade organization. To achieve this educational paper yet, our discussion of global agribusiness management strategies will provide information, concepts, processes, principles, ideas, tools, and models to contribute to effective and efficient implementation and performance management.
{"title":"RISE OF AGRI-BUSINESS ENTERPRISES AND MARKETING MANAGEMENT","authors":"R. Varma","doi":"10.51767/joc1310","DOIUrl":"https://doi.org/10.51767/joc1310","url":null,"abstract":"The desire to reduce costs and increase profits and gain market share has fascinated the consideration of numerous organizations to spread their wings in the global arena. Countless organizations have chosen for worldwide growth to take advantage of more excellent opportunities such as foreign and regional government offices such as those in Africa and the Middle East, the population as large as China and India, corruption rates, foreign exchange movements, and technological fraud. To discuss this issue in more detail, this article aims to determine whether it is essential for firms to go overseas. This paper may fall into four key areas where the firm chooses to expand its global borders, including the decision to go abroad, decide to enter the market, decide how to enter the market, decide on market plans, and the decision of the trade organization. To achieve this educational paper yet, our discussion of global agribusiness management strategies will provide information, concepts, processes, principles, ideas, tools, and models to contribute to effective and efficient implementation and performance management.","PeriodicalId":267407,"journal":{"name":"BSSS Journal of Commerce","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128209160","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Customers’ taste and preference are changing speedily day by day. Now the customer wants the best in quality products at reasonable price. Customers’ demographic profile plays a significant role in their buying decision. Hence, consumer regarded as ruler of retailing sector and there is a need to identify the consumer perception towards organized retail store. This study made an attempt to find the various factors that affect the customer perception towards organized retail stores in Chennai City. The data was collected with the help of structured questionnaire and the sample constituted of 142 respondents from Chennai City. Results of this study showed that most of the customers were highly satisfied with the Quality of products, Quantity of the products, Cleanliness of retail stores, Layout design of the store, Ease of shopping, Visual Display of products and Number of staff available in retail stores. Although, customers were bit unhappy with the price bargaining, sufficient number of payment counters, Availability of national brands and time of waiting queue. It was suggested that quality products, products variety, location, special products, hygienic environment, hassle free shopping, competitive price, service and layout of the stores are the important factors for improve customer satisfaction, customer retention and positive word of mouth.
{"title":"A STUDY ON CUSTOMER ATTITUDE AND SATISFACTION TOWARDS ORGANISED RETAIL STORES – WITH SPECIAL REFERENCE TO THE CHENNAI CITY","authors":"S. Selvaraj, S. Vedhavalli, M. Sivakumar","doi":"10.51767/joc1303","DOIUrl":"https://doi.org/10.51767/joc1303","url":null,"abstract":"Customers’ taste and preference are changing speedily day by day. Now the customer wants the best in quality products at reasonable price. Customers’ demographic profile plays a significant role in their buying decision. Hence, consumer regarded as ruler of retailing sector and there is a need to identify the consumer perception towards organized retail store. This study made an attempt to find the various factors that affect the customer perception towards organized retail stores in Chennai City. The data was collected with the help of structured questionnaire and the sample constituted of 142 respondents from Chennai City. Results of this study showed that most of the customers were highly satisfied with the Quality of products, Quantity of the products, Cleanliness of retail stores, Layout design of the store, Ease of shopping, Visual Display of products and Number of staff available in retail stores. Although, customers were bit unhappy with the price bargaining, sufficient number of payment counters, Availability of national brands and time of waiting queue. It was suggested that quality products, products variety, location, special products, hygienic environment, hassle free shopping, competitive price, service and layout of the stores are the important factors for improve customer satisfaction, customer retention and positive word of mouth.","PeriodicalId":267407,"journal":{"name":"BSSS Journal of Commerce","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123570739","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Thailand is hit hard by the impact of the on the COVID 19 situation, to cope with the international boycotts of flights and the lots in revenue from international tourists, the government has shift it attention to domestic tourists. However, the domestic tourism industry is not well prepared for the pandemic situation, lots of people don’t travel as locals fear to be sick and get the disease. So, this study contributes to adding knowledge and understanding of how hotels can best satisfy and meet the needs of domestic tourists in this new COVID 19 pandemic area. The Qualitative research method is used for the collection of data and in-depth and semi-structured interviews were conducted with domestic tourists in Bangkok from November 10, 2020, to November 12, 2020, the interview was focus on domestic tourist personal experiences, opinion and preferences towards different issues related to the pandemic situation and new expectation towards hotel services. Constant Comparison Method is used for analyzing the data collected with ten domestic tourists at Khao San road, Thailand. Results reveal that the domestic tourists visiting Bangkok specific demands travel experience during covers-19 starting which leads to personalize demand to manage by the hotel in order to fulfill the need and provide fruitful experience including indoor activates and recreation events
{"title":"STUDY FACTORS THAT TRIGGER A LACK OF TRUST IN HOTEL IN BANGKOK: RECOMMEND ACTION THAT CONTRIBUTE TO LONG TERM TRUSTING RELATIONSHIP BY THE DOMESTIC GUEST","authors":"Mayprapawee Varnakomola","doi":"10.51767/joc1308","DOIUrl":"https://doi.org/10.51767/joc1308","url":null,"abstract":"Thailand is hit hard by the impact of the on the COVID 19 situation, to cope with the international boycotts of flights and the lots in revenue from international tourists, the government has shift it attention to domestic tourists. However, the domestic tourism industry is not well prepared for the pandemic situation, lots of people don’t travel as locals fear to be sick and get the disease. So, this study contributes to adding knowledge and understanding of how hotels can best satisfy and meet the needs of domestic tourists in this new COVID 19 pandemic area. The Qualitative research method is used for the collection of data and in-depth and semi-structured interviews were conducted with domestic tourists in Bangkok from November 10, 2020, to November 12, 2020, the interview was focus on domestic tourist personal experiences, opinion and preferences towards different issues related to the pandemic situation and new expectation towards hotel services. Constant Comparison Method is used for analyzing the data collected with ten domestic tourists at Khao San road, Thailand. Results reveal that the domestic tourists visiting Bangkok specific demands travel experience during covers-19 starting which leads to personalize demand to manage by the hotel in order to fulfill the need and provide fruitful experience including indoor activates and recreation events","PeriodicalId":267407,"journal":{"name":"BSSS Journal of Commerce","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123774703","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The pandemic of coronavirus is one of the big health challenges that ever happened in the world which has generated a variety of negative effects and made significantly changed the different industries, especially the tourism and hospitality industry. The paper aims to identify the recovery strategies of the hotel industry during and after the COVID-19 pandemic likely to continue in the short and medium term to create customer confidence and generate income for survival. The data were collected by using qualitative approach with semi-structured interview. The study results presented the hotel industry needs to adapt into a new normal lifestyle, upgrade hygiene and cleanliness standards, provide COVID-19 prevention and safety measures, and provide contactless technology. Additionally, it was found that mostly hotel manager focuses more on sales and marketing strategies through social media to attract customers with staying and booking during and after the pandemic. This research study is going to add value to the hotel managers to respond to such impacts to recover the hotel.
{"title":"RECOVERY STRATEGIES OF THE THAI HOTEL INDUSTRY DURING AND AFTER THE COVID-19 PANDEMIC","authors":"Chanita Sueabunthong","doi":"10.51767/joc1302","DOIUrl":"https://doi.org/10.51767/joc1302","url":null,"abstract":"The pandemic of coronavirus is one of the big health challenges that ever happened in the world which has generated a variety of negative effects and made significantly changed the different industries, especially the tourism and hospitality industry. The paper aims to identify the recovery strategies of the hotel industry during and after the COVID-19 pandemic likely to continue in the short and medium term to create customer confidence and generate income for survival. The data were collected by using qualitative approach with semi-structured interview. The study results presented the hotel industry needs to adapt into a new normal lifestyle, upgrade hygiene and cleanliness standards, provide COVID-19 prevention and safety measures, and provide contactless technology. Additionally, it was found that mostly hotel manager focuses more on sales and marketing strategies through social media to attract customers with staying and booking during and after the pandemic. This research study is going to add value to the hotel managers to respond to such impacts to recover the hotel.","PeriodicalId":267407,"journal":{"name":"BSSS Journal of Commerce","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133110648","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
As the Tourism is increasing globally with the rise in the number of tourists footfall every year where traveling has become an inseparable part of lifestyle but the fact cannot be ignored that covid-19 crisis makes tourism industry crippled and rise in the change in behavior of tourist and post traveling experience different phases of travel from planning the trip, during the trip, at a destination to post-trip which may cause negative experience among domestic tourists. The Qualitative research method is used for the collection of data and in-depth and semi-structured interviews were conducted with domestic tourists in Bangkok and Pattaya from October 13, 2020, to October 15, 2020, concentrated on domestic tourist experience. Constant Comparison Method is used for analyzing the data collected with fourteen domestic tourists at Khaosan road, Central Plaza Grand Rama 9, Bangkok, Jomtien beach Pattaya and Pattaya beach road, Thailand Results reveal that the international tourists visiting Bangkok and Pattaya had a unique travel experience during Covid-19 starting which is a pre-trip phase, continues with during trip phase, at the destination, and ends with the post-trip phase. It is reported that travel-related management includes doing travel arrangements, financial concerns about value for money, airport experiences government subsidiaries.
{"title":"THE ANATOMY OF GUEST FEEDBACK DURING COVID-19 PANDEMIC CRISES WHAT’S NEW WHAT’S DIFFERENT","authors":"Deepesh Singh Bisht, Dr. A. Batra","doi":"10.51767/joc1306","DOIUrl":"https://doi.org/10.51767/joc1306","url":null,"abstract":"As the Tourism is increasing globally with the rise in the number of tourists footfall every year where traveling has become an inseparable part of lifestyle but the fact cannot be ignored that covid-19 crisis makes tourism industry crippled and rise in the change in behavior of tourist and post traveling experience different phases of travel from planning the trip, during the trip, at a destination to post-trip which may cause negative experience among domestic tourists. The Qualitative research method is used for the collection of data and in-depth and semi-structured interviews were conducted with domestic tourists in Bangkok and Pattaya from October 13, 2020, to October 15, 2020, concentrated on domestic tourist experience. Constant Comparison Method is used for analyzing the data collected with fourteen domestic tourists at Khaosan road, Central Plaza Grand Rama 9, Bangkok, Jomtien beach Pattaya and Pattaya beach road, Thailand Results reveal that the international tourists visiting Bangkok and Pattaya had a unique travel experience during Covid-19 starting which is a pre-trip phase, continues with during trip phase, at the destination, and ends with the post-trip phase. It is reported that travel-related management includes doing travel arrangements, financial concerns about value for money, airport experiences government subsidiaries.","PeriodicalId":267407,"journal":{"name":"BSSS Journal of Commerce","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115982026","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The real estate sector of India is one of the largest sectors of economy contributing to 6 to 7%. The real estate sector provides immense employment opportunity in unorganized labour market. Owing own house is prominent amongst dreams of all individuals and this sector helps to convert this dream into reality. India is witnessing large section of middle class and there is rise in disposable income. This is creating thrust for real estate sector in India. With market size increasing from 120 billion US dollars in 2017 to whopping projected size of 1000 billion US $ in 2030, the sector is projected to experience boom. The most noticeable change in real estate business is shift from family oriented set up to professionally managed ones. Although there are numerous growth drivers for the sector, but the threats and challenges too are simultaneous. Unstable government policies, red tape, inflation pull, litigations, lack of transparency and issues pertaining to tax negatively impact the sector. Above all, the lockdown and pause in construction work due to Covid-19 has pulled the industry in trench. This paper analyses the strength, weakness, opportune area and emerging trends of the sector and also entail governmental initiatives and future trend. If certain corrective measures are taken during the lockdown, the industry would be able to attain the projected status.
{"title":"ANALYSIS OF INDIAN REAL ESTATE SECTOR IN COVID-19 POSED BUSINESS ENVIRONMENT","authors":"Dr. Goldie Zaki","doi":"10.51767/joc1307","DOIUrl":"https://doi.org/10.51767/joc1307","url":null,"abstract":"The real estate sector of India is one of the largest sectors of economy contributing to 6 to 7%. The real estate sector provides immense employment opportunity in unorganized labour market. Owing own house is prominent amongst dreams of all individuals and this sector helps to convert this dream into reality. India is witnessing large section of middle class and there is rise in disposable income. This is creating thrust for real estate sector in India. With market size increasing from 120 billion US dollars in 2017 to whopping projected size of 1000 billion US $ in 2030, the sector is projected to experience boom. The most noticeable change in real estate business is shift from family oriented set up to professionally managed ones. Although there are numerous growth drivers for the sector, but the threats and challenges too are simultaneous. Unstable government policies, red tape, inflation pull, litigations, lack of transparency and issues pertaining to tax negatively impact the sector. Above all, the lockdown and pause in construction work due to Covid-19 has pulled the industry in trench. This paper analyses the strength, weakness, opportune area and emerging trends of the sector and also entail governmental initiatives and future trend. If certain corrective measures are taken during the lockdown, the industry would be able to attain the projected status.","PeriodicalId":267407,"journal":{"name":"BSSS Journal of Commerce","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128120862","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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