Digital Place Brand Management : Global and Local Aspects : The Collection of Materials of the 4th International Transdisciplinary Scientific and Practical WEB-Conference "Connect-Universum – 2018"最新文献
Pub Date : 2019-12-16DOI: 10.17223/9785946218597/48
S. Millington
Contemporary urban streets are over-regulated, preoccupied with surveillance, commercial requirements and rapid transit, aesthetically homogeneous and sensually sterile. As an exemplary site of contrast, we focus on the recently redesigned Blackpool (UK) Promenade. First, it argues this redesign honours the resort’s popular traditions, its potent heritage and the importance of innovation. Second, it explores how the promenade fosters playful interactions, conviviality and lingering. Third, the article focuses on sensory attributes that enhance the experience of promenaders.
{"title":"Learning from blackpool: re-enchanting sterile streets","authors":"S. Millington","doi":"10.17223/9785946218597/48","DOIUrl":"https://doi.org/10.17223/9785946218597/48","url":null,"abstract":"Contemporary urban streets are over-regulated, preoccupied with surveillance, commercial requirements and rapid transit, aesthetically homogeneous and sensually sterile. As an exemplary site of contrast, we focus on the recently redesigned Blackpool (UK) Promenade. First, it argues this redesign honours the resort’s popular traditions, its potent heritage and the importance of innovation. Second, it explores how the promenade fosters playful interactions, conviviality and lingering. Third, the article focuses on sensory attributes that enhance the experience of promenaders.","PeriodicalId":268201,"journal":{"name":"Digital Place Brand Management : Global and Local Aspects : The Collection of Materials of the 4th International Transdisciplinary Scientific and Practical WEB-Conference \"Connect-Universum – 2018\"","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130585336","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.17223/9785946218597/22
I. Kuzheleva-Sagan
{"title":"Placemaking 4.0 as a condition for the high quality of human life in the digital era","authors":"I. Kuzheleva-Sagan","doi":"10.17223/9785946218597/22","DOIUrl":"https://doi.org/10.17223/9785946218597/22","url":null,"abstract":"","PeriodicalId":268201,"journal":{"name":"Digital Place Brand Management : Global and Local Aspects : The Collection of Materials of the 4th International Transdisciplinary Scientific and Practical WEB-Conference \"Connect-Universum – 2018\"","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127294695","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.17223/9785946218597/41
E. I. Yaroslavtseva
{"title":"Philosophical aspects of digital prototyping of educational models","authors":"E. I. Yaroslavtseva","doi":"10.17223/9785946218597/41","DOIUrl":"https://doi.org/10.17223/9785946218597/41","url":null,"abstract":"","PeriodicalId":268201,"journal":{"name":"Digital Place Brand Management : Global and Local Aspects : The Collection of Materials of the 4th International Transdisciplinary Scientific and Practical WEB-Conference \"Connect-Universum – 2018\"","volume":"66 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133412697","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.17223/9785946218597/16
M. Inkizhekova
{"title":"Digital brands on the internet (philosophical analysis)","authors":"M. Inkizhekova","doi":"10.17223/9785946218597/16","DOIUrl":"https://doi.org/10.17223/9785946218597/16","url":null,"abstract":"","PeriodicalId":268201,"journal":{"name":"Digital Place Brand Management : Global and Local Aspects : The Collection of Materials of the 4th International Transdisciplinary Scientific and Practical WEB-Conference \"Connect-Universum – 2018\"","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127911797","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.17223/9785946218597/30
Vladislav V. Razmanov
. A brand of a place has a multi-level structure with complex internal and external relationships. Large corpo-rations operating in the region have a serious influence on place branding. Gazprom’s structures have been developing in Tomsk region for more than 40 years, largely determining the region’s economy, its potential and prospects. The brand of Tomsk region and the brand of Gazprom strengthen each other on the basis of the proximity of their interests in economics, innovations, and social partnership. Although the degree and quality of corporate brand influence on place branding cannot be expressed by a mathematical formula, the relationship between these brands is quite obvious and synergetic. The paper gives examples of contact points of Tomsk and Gasprom brands, which are the image of Tomsk as Eastern Outpost and an innovation center of the Federal level.
{"title":"Brand of a corporation and place branding: the power of synergy","authors":"Vladislav V. Razmanov","doi":"10.17223/9785946218597/30","DOIUrl":"https://doi.org/10.17223/9785946218597/30","url":null,"abstract":". A brand of a place has a multi-level structure with complex internal and external relationships. Large corpo-rations operating in the region have a serious influence on place branding. Gazprom’s structures have been developing in Tomsk region for more than 40 years, largely determining the region’s economy, its potential and prospects. The brand of Tomsk region and the brand of Gazprom strengthen each other on the basis of the proximity of their interests in economics, innovations, and social partnership. Although the degree and quality of corporate brand influence on place branding cannot be expressed by a mathematical formula, the relationship between these brands is quite obvious and synergetic. The paper gives examples of contact points of Tomsk and Gasprom brands, which are the image of Tomsk as Eastern Outpost and an innovation center of the Federal level.","PeriodicalId":268201,"journal":{"name":"Digital Place Brand Management : Global and Local Aspects : The Collection of Materials of the 4th International Transdisciplinary Scientific and Practical WEB-Conference \"Connect-Universum – 2018\"","volume":"78 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131317876","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.17223/9785946218597/32
S. Samoilenko
. Academic communities are extremely fragile in the age of social media. The complex nature of highly mediated events often impedes university public relations departments from controlling for multiple risks. Many universities appear to have “a glass jaw” when faced with reputation crises. Multiple attacks on academic institutions significantly impact the regional brands of their local communities. Con-tinuous exposure to misinformation and reputational attacks produce cognitive dissonance, uncertainty and psychological discomfort among city and county residents, and the local authorities. At George Mason University, the Climate Change Communication Center is a target for contrarians. Climate change deniers attempt to discredit scholars through character attacks and promote ideas of a global warming conspiracy. Corporate campaigns, known as science bending target science and scientific communities in their ideological or economic attacks on research. Climate deniers rely on a common set of techniques to dispute the science and climate change scientists including “fake” experts, fallacious arguments and and cherry-picking scientific data. The George Mason University Character Assassination and Reputation Politics (CARP) Research Lab was founded to examine these issues in its academic mission to facilitate scientific research, theory and practice concerning defamation across disciplinary boundaries. This paper discusses how the virtual research lab is helping the university to maintain its regional brand and reputation though research, education, and risk assessment.
{"title":"Reputation management of academia as a \"Territory of progressive science\". How to protect scientific community and society","authors":"S. Samoilenko","doi":"10.17223/9785946218597/32","DOIUrl":"https://doi.org/10.17223/9785946218597/32","url":null,"abstract":". Academic communities are extremely fragile in the age of social media. The complex nature of highly mediated events often impedes university public relations departments from controlling for multiple risks. Many universities appear to have “a glass jaw” when faced with reputation crises. Multiple attacks on academic institutions significantly impact the regional brands of their local communities. Con-tinuous exposure to misinformation and reputational attacks produce cognitive dissonance, uncertainty and psychological discomfort among city and county residents, and the local authorities. At George Mason University, the Climate Change Communication Center is a target for contrarians. Climate change deniers attempt to discredit scholars through character attacks and promote ideas of a global warming conspiracy. Corporate campaigns, known as science bending target science and scientific communities in their ideological or economic attacks on research. Climate deniers rely on a common set of techniques to dispute the science and climate change scientists including “fake” experts, fallacious arguments and and cherry-picking scientific data. The George Mason University Character Assassination and Reputation Politics (CARP) Research Lab was founded to examine these issues in its academic mission to facilitate scientific research, theory and practice concerning defamation across disciplinary boundaries. This paper discusses how the virtual research lab is helping the university to maintain its regional brand and reputation though research, education, and risk assessment.","PeriodicalId":268201,"journal":{"name":"Digital Place Brand Management : Global and Local Aspects : The Collection of Materials of the 4th International Transdisciplinary Scientific and Practical WEB-Conference \"Connect-Universum – 2018\"","volume":"56 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126284693","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.17223/9785946218597/18
Yu. V. Kondakova, Maria V. Mukhametshina
{"title":"Fashion as actualization of the cultural traditions of a place in the digital era","authors":"Yu. V. Kondakova, Maria V. Mukhametshina","doi":"10.17223/9785946218597/18","DOIUrl":"https://doi.org/10.17223/9785946218597/18","url":null,"abstract":"","PeriodicalId":268201,"journal":{"name":"Digital Place Brand Management : Global and Local Aspects : The Collection of Materials of the 4th International Transdisciplinary Scientific and Practical WEB-Conference \"Connect-Universum – 2018\"","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116738337","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.17223/9785946218597/40
Evgeniy V. Schekotin
{"title":"Brand of digital places on social networks: images of prosperity on Instagram","authors":"Evgeniy V. Schekotin","doi":"10.17223/9785946218597/40","DOIUrl":"https://doi.org/10.17223/9785946218597/40","url":null,"abstract":"","PeriodicalId":268201,"journal":{"name":"Digital Place Brand Management : Global and Local Aspects : The Collection of Materials of the 4th International Transdisciplinary Scientific and Practical WEB-Conference \"Connect-Universum – 2018\"","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117183648","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.17223/9785946218597/6
V. A. Borisova
{"title":"Глобальные и локальные территории как среды формирования граждан цифровой вселенной","authors":"V. A. Borisova","doi":"10.17223/9785946218597/6","DOIUrl":"https://doi.org/10.17223/9785946218597/6","url":null,"abstract":"","PeriodicalId":268201,"journal":{"name":"Digital Place Brand Management : Global and Local Aspects : The Collection of Materials of the 4th International Transdisciplinary Scientific and Practical WEB-Conference \"Connect-Universum – 2018\"","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129325149","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.17223/9785946218597/26
E. Nekhoda
. The article raises questions of rethinking the concept of Quality of Life under the influence of the challenges of the Fourth Technological Revolution. It is proved that at present there is a need to change the approaches and meth-odology for measuring the Quality of Life. An analysis is made of the main trends of global development affecting the Quality of Life and its components.
{"title":"Quality of life 2.0: challenges of digitalization","authors":"E. Nekhoda","doi":"10.17223/9785946218597/26","DOIUrl":"https://doi.org/10.17223/9785946218597/26","url":null,"abstract":". The article raises questions of rethinking the concept of Quality of Life under the influence of the challenges of the Fourth Technological Revolution. It is proved that at present there is a need to change the approaches and meth-odology for measuring the Quality of Life. An analysis is made of the main trends of global development affecting the Quality of Life and its components.","PeriodicalId":268201,"journal":{"name":"Digital Place Brand Management : Global and Local Aspects : The Collection of Materials of the 4th International Transdisciplinary Scientific and Practical WEB-Conference \"Connect-Universum – 2018\"","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116474462","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Digital Place Brand Management : Global and Local Aspects : The Collection of Materials of the 4th International Transdisciplinary Scientific and Practical WEB-Conference "Connect-Universum – 2018"
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：