Digital Place Brand Management : Global and Local Aspects : The Collection of Materials of the 4th International Transdisciplinary Scientific and Practical WEB-Conference "Connect-Universum – 2018"最新文献
Pub Date : 1900-01-01DOI: 10.17223/9785946218597/37
A. A. Chugunova
{"title":"\"Soft power\" of international tourism: aspects of the national brand management of European countries","authors":"A. A. Chugunova","doi":"10.17223/9785946218597/37","DOIUrl":"https://doi.org/10.17223/9785946218597/37","url":null,"abstract":"","PeriodicalId":268201,"journal":{"name":"Digital Place Brand Management : Global and Local Aspects : The Collection of Materials of the 4th International Transdisciplinary Scientific and Practical WEB-Conference \"Connect-Universum – 2018\"","volume":"92 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124185571","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.17223/9785946218597/23
Marina S. Lipetskaya, Evgeny A. Rimskih
{"title":"Evolution of smart cities","authors":"Marina S. Lipetskaya, Evgeny A. Rimskih","doi":"10.17223/9785946218597/23","DOIUrl":"https://doi.org/10.17223/9785946218597/23","url":null,"abstract":"","PeriodicalId":268201,"journal":{"name":"Digital Place Brand Management : Global and Local Aspects : The Collection of Materials of the 4th International Transdisciplinary Scientific and Practical WEB-Conference \"Connect-Universum – 2018\"","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121820635","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.17223/9785946218597/38
I. Chudnovskaya
. The place brand represents a complex of integral unique properties of a particular place in a competitive envi-ronment. The economic effectiveness of place brand management largely depends on the adequate choice of the target audience in both quantitative and qualitative terms. Since the modern city is multicultural, it is necessary to communi-cate effectively with various socio-cultural subsystems for attracting investment. At the turn of the century, there was a tendency to increase mobility and expand migration processes in education. Developing competition requires improving the quality criteria for educational institutions. By now, the world and national ranking systems have already been ap-proved. With the digitalization of society, new rankings have been created, analyzing the digital communication of universities. In 2013, according to Webometrics that uses such indicators as Presence, Impact, Openness, and Excellence, the position of universities in Siberia has surpassed the position of Moscow universities, thus widening the image char-acteristics of Siberia. To study the possibilities of digital communication, we need a comprehensive analysis of the three main aspects (transmission, interaction and interpretation). Along with the brand communications, it is advisable to take into account its identity. For example, the architectural image of Moscow State University was combined with the iden-tity of Moscow, symbolizing the city itself in the logo of the Olympics-80. The mission of universities of the future is focused on online activities and on such projects as Open University 3.0; therefore, it is necessary to analyze the digital communications of modern universities and implement them in place brand management.
{"title":"Digital communication of universities as a resource for place brand management","authors":"I. Chudnovskaya","doi":"10.17223/9785946218597/38","DOIUrl":"https://doi.org/10.17223/9785946218597/38","url":null,"abstract":". The place brand represents a complex of integral unique properties of a particular place in a competitive envi-ronment. The economic effectiveness of place brand management largely depends on the adequate choice of the target audience in both quantitative and qualitative terms. Since the modern city is multicultural, it is necessary to communi-cate effectively with various socio-cultural subsystems for attracting investment. At the turn of the century, there was a tendency to increase mobility and expand migration processes in education. Developing competition requires improving the quality criteria for educational institutions. By now, the world and national ranking systems have already been ap-proved. With the digitalization of society, new rankings have been created, analyzing the digital communication of universities. In 2013, according to Webometrics that uses such indicators as Presence, Impact, Openness, and Excellence, the position of universities in Siberia has surpassed the position of Moscow universities, thus widening the image char-acteristics of Siberia. To study the possibilities of digital communication, we need a comprehensive analysis of the three main aspects (transmission, interaction and interpretation). Along with the brand communications, it is advisable to take into account its identity. For example, the architectural image of Moscow State University was combined with the iden-tity of Moscow, symbolizing the city itself in the logo of the Olympics-80. The mission of universities of the future is focused on online activities and on such projects as Open University 3.0; therefore, it is necessary to analyze the digital communications of modern universities and implement them in place brand management.","PeriodicalId":268201,"journal":{"name":"Digital Place Brand Management : Global and Local Aspects : The Collection of Materials of the 4th International Transdisciplinary Scientific and Practical WEB-Conference \"Connect-Universum – 2018\"","volume":"124 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131413827","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.17223/9785946218597/5
Natalia A. Baluk, L. Kuprina, S. S. Siteva
{"title":"The formation of the digital cluster on The Great Tea Way tourist route: Tobolsk-Omsk-Tara-Tomsk","authors":"Natalia A. Baluk, L. Kuprina, S. S. Siteva","doi":"10.17223/9785946218597/5","DOIUrl":"https://doi.org/10.17223/9785946218597/5","url":null,"abstract":"","PeriodicalId":268201,"journal":{"name":"Digital Place Brand Management : Global and Local Aspects : The Collection of Materials of the 4th International Transdisciplinary Scientific and Practical WEB-Conference \"Connect-Universum – 2018\"","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114182796","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.17223/9785946218597/35
Irina N. Terentyeva
{"title":"Nizhny Novgorod – Gorky – Nizhny Novgorod: communicative and socioconstructivist aspects of place branding","authors":"Irina N. Terentyeva","doi":"10.17223/9785946218597/35","DOIUrl":"https://doi.org/10.17223/9785946218597/35","url":null,"abstract":"","PeriodicalId":268201,"journal":{"name":"Digital Place Brand Management : Global and Local Aspects : The Collection of Materials of the 4th International Transdisciplinary Scientific and Practical WEB-Conference \"Connect-Universum – 2018\"","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121989475","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.17223/9785946218597/17
N. A. Karnaukhova, Gulnafist A. Okushova
{"title":"In search of brand identity: analysis of social spaces of the city (the case of the Siberian city of Tomsk)","authors":"N. A. Karnaukhova, Gulnafist A. Okushova","doi":"10.17223/9785946218597/17","DOIUrl":"https://doi.org/10.17223/9785946218597/17","url":null,"abstract":"","PeriodicalId":268201,"journal":{"name":"Digital Place Brand Management : Global and Local Aspects : The Collection of Materials of the 4th International Transdisciplinary Scientific and Practical WEB-Conference \"Connect-Universum – 2018\"","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129404203","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.17223/9785946218597/2
Gregory L. Akopov, V. Tiratsuyan
. The entry of the Republic of Crimea into the Russian Federation is associated with complex integration pro-cesses in cultural, political, social, and economic aspects. Considering the special characteristics of the Crimea, it is planned to develop a number of industries and sub-sectors, united in a single creative cluster. The cluster is supposed to develop such areas as information technology, visual arts, gastronomy, film industry, literary quarter, and others. One of the tasks of the creative cluster is to reduce the region’s dependence on the tourism industry, which is especially im-portant for the areas conventionally called the “southern coast of Crimea”. In order to formalize the issues related to financing and coordinating the activities of the creative cluster, it is necessary to develop a model of interaction between the proposed stakeholders. It is also necessary to make proposals for the inclusion of this cluster in the draft Strategy of the Social and Economic Development of the Republic of Crimea for the Period up to 2030.
{"title":"Development of the creative cluster in the Republic of Crimea: global and local aspects","authors":"Gregory L. Akopov, V. Tiratsuyan","doi":"10.17223/9785946218597/2","DOIUrl":"https://doi.org/10.17223/9785946218597/2","url":null,"abstract":". The entry of the Republic of Crimea into the Russian Federation is associated with complex integration pro-cesses in cultural, political, social, and economic aspects. Considering the special characteristics of the Crimea, it is planned to develop a number of industries and sub-sectors, united in a single creative cluster. The cluster is supposed to develop such areas as information technology, visual arts, gastronomy, film industry, literary quarter, and others. One of the tasks of the creative cluster is to reduce the region’s dependence on the tourism industry, which is especially im-portant for the areas conventionally called the “southern coast of Crimea”. In order to formalize the issues related to financing and coordinating the activities of the creative cluster, it is necessary to develop a model of interaction between the proposed stakeholders. It is also necessary to make proposals for the inclusion of this cluster in the draft Strategy of the Social and Economic Development of the Republic of Crimea for the Period up to 2030.","PeriodicalId":268201,"journal":{"name":"Digital Place Brand Management : Global and Local Aspects : The Collection of Materials of the 4th International Transdisciplinary Scientific and Practical WEB-Conference \"Connect-Universum – 2018\"","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130134082","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.17223/9785946218597/12
Ksenia Vinogradova, O. Degtyareva, Аlexander A. Kashchuk
{"title":"Comparative evaluation of the development of national branding","authors":"Ksenia Vinogradova, O. Degtyareva, Аlexander A. Kashchuk","doi":"10.17223/9785946218597/12","DOIUrl":"https://doi.org/10.17223/9785946218597/12","url":null,"abstract":"","PeriodicalId":268201,"journal":{"name":"Digital Place Brand Management : Global and Local Aspects : The Collection of Materials of the 4th International Transdisciplinary Scientific and Practical WEB-Conference \"Connect-Universum – 2018\"","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116218910","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.17223/9785946218597/33
D. Y. Sviridova
{"title":"The visual component of the brand of Tomsk as a university city","authors":"D. Y. Sviridova","doi":"10.17223/9785946218597/33","DOIUrl":"https://doi.org/10.17223/9785946218597/33","url":null,"abstract":"","PeriodicalId":268201,"journal":{"name":"Digital Place Brand Management : Global and Local Aspects : The Collection of Materials of the 4th International Transdisciplinary Scientific and Practical WEB-Conference \"Connect-Universum – 2018\"","volume":"67 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126303002","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.17223/9785946218597/43
S. Cunningham
{"title":"PLACES AS A NEXUS FOR TECHNOLOGICAL EMERGENCE","authors":"S. Cunningham","doi":"10.17223/9785946218597/43","DOIUrl":"https://doi.org/10.17223/9785946218597/43","url":null,"abstract":"","PeriodicalId":268201,"journal":{"name":"Digital Place Brand Management : Global and Local Aspects : The Collection of Materials of the 4th International Transdisciplinary Scientific and Practical WEB-Conference \"Connect-Universum – 2018\"","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124107495","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Digital Place Brand Management : Global and Local Aspects : The Collection of Materials of the 4th International Transdisciplinary Scientific and Practical WEB-Conference "Connect-Universum – 2018"
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