Pub Date : 2022-12-20DOI: 10.59011/austronesian.1.3.2022.103-118
Antonio Constantino Soares, Rika Purnama Sari, I Gusti Ayu Agung Wira Premagitari
The research aims to describe the selection and use of vocabulary, the use of word morphological and syntactical aspects and the use of figurative language, especially the speech of the Monster Inc movie’s actors. This study used the descriptive qualitative method. The data was taken from the movie of Monster Inc. The data was analyzed based on Miles’ theory, namely data condensation, data display and drawing a conclusion. The results show that non-standard words, informal, showing stronger impressions, and emphasizing certain information tend to use in the movie. Morphologically aspect, words are used in the form of reduplication of words and phrases to emphasize what is being conveyed. Also, it was found that there is no affixation, reduplication, or compounding. Furthermore, syntactically aspect, most sentences are delivered in interrogative sentences, command clauses, complete sentences, exclamations, incomplete sentences, informative sentences, complete informational sentences, ungrammatical sentences, and complex sentences. The last figurative language used in several scenes is idiomatic phrases, metaphors, personification, and similes.
{"title":"Use of Diction in Monster Inc Movie","authors":"Antonio Constantino Soares, Rika Purnama Sari, I Gusti Ayu Agung Wira Premagitari","doi":"10.59011/austronesian.1.3.2022.103-118","DOIUrl":"https://doi.org/10.59011/austronesian.1.3.2022.103-118","url":null,"abstract":"The research aims to describe the selection and use of vocabulary, the use of word morphological and syntactical aspects and the use of figurative language, especially the speech of the Monster Inc movie’s actors. This study used the descriptive qualitative method. The data was taken from the movie of Monster Inc. The data was analyzed based on Miles’ theory, namely data condensation, data display and drawing a conclusion. The results show that non-standard words, informal, showing stronger impressions, and emphasizing certain information tend to use in the movie. Morphologically aspect, words are used in the form of reduplication of words and phrases to emphasize what is being conveyed. Also, it was found that there is no affixation, reduplication, or compounding. Furthermore, syntactically aspect, most sentences are delivered in interrogative sentences, command clauses, complete sentences, exclamations, incomplete sentences, informative sentences, complete informational sentences, ungrammatical sentences, and complex sentences. The last figurative language used in several scenes is idiomatic phrases, metaphors, personification, and similes.","PeriodicalId":268719,"journal":{"name":"Austronesian: Journal of Language Science & Literature","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124238043","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-20DOI: 10.59011/austronesian.1.3.2022.131-140
Amelia Pratiwi, Tri Pramesti
This study examines the psychiatric symptoms called Complex Post-Traumatic Stress Disorder (PTSD) experienced by Alicia Berenson in The Silent Patient by Alex Michaelides. This study aims to describe the symptoms and causes of Alicia Berenson, who experienced Post-Traumatic Stress Disorder (PTSD). In this study, the writer applies a theory of the psychology of literature by Wellek and Warren and the theory of PTSD by Carlson & Ruzek. This study uses a psychological approach. The method used is descriptive qualitative. There are several PTSD symptoms found in Alicia’s characters, i.e., reliving the trauma through flashbacks, negative self-view, aggressive behavior toward oneself or others, impulsive behavior, social isolation, emotional regulation, and relationship difficulty. The causes of Alicia’s PTSD are a car accident at a young age, verbal abuse, sexual abuse, child abuse, and betrayal by her husband. It can be concluded that Alicia experienced PTSD, which later became complex PTSD due to repeated verbal abuse over a long period.
{"title":"Alicia Berenson’s Complex Post-Traumatic Stress Disorder in Alex Michaelides’ The Silent Patient","authors":"Amelia Pratiwi, Tri Pramesti","doi":"10.59011/austronesian.1.3.2022.131-140","DOIUrl":"https://doi.org/10.59011/austronesian.1.3.2022.131-140","url":null,"abstract":"This study examines the psychiatric symptoms called Complex Post-Traumatic Stress Disorder (PTSD) experienced by Alicia Berenson in The Silent Patient by Alex Michaelides. This study aims to describe the symptoms and causes of Alicia Berenson, who experienced Post-Traumatic Stress Disorder (PTSD). In this study, the writer applies a theory of the psychology of literature by Wellek and Warren and the theory of PTSD by Carlson & Ruzek. This study uses a psychological approach. The method used is descriptive qualitative. There are several PTSD symptoms found in Alicia’s characters, i.e., reliving the trauma through flashbacks, negative self-view, aggressive behavior toward oneself or others, impulsive behavior, social isolation, emotional regulation, and relationship difficulty. The causes of Alicia’s PTSD are a car accident at a young age, verbal abuse, sexual abuse, child abuse, and betrayal by her husband. It can be concluded that Alicia experienced PTSD, which later became complex PTSD due to repeated verbal abuse over a long period.","PeriodicalId":268719,"journal":{"name":"Austronesian: Journal of Language Science & Literature","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126046796","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-20DOI: 10.59011/austronesian.1.3.2022.148-155
Ni Ketut Ica Rahayuni, Putu Devi Maharani, Komang Dian Puspita Candra
This study discussed the directive illocutionary act in Venom: Let There Be Carnage. It evaluates how all characters in the movie convey directive illocutionary acts. This study aims to find out the types of directive illocutionary acts. The data were collected using the observation method. The data is collected by watching the movie repeatedly while checking the conversation in the transcript and determining the utterance that contained a directive illocutionary act. Then, classify the utterance of the directive illocutionary act into three: command, request, and suggestions based on the theory by Kreidler (1998). In analyzing the data, the writer used the qualitative method. As a result, the writer found all types of directive illocutionary acts according to the theory from Kreidler (1998). There were 82 data found, and the most type of directive illocutionary act occurred was command with 51 data, request 23 data and suggestion 8 data.
{"title":"Directive Illocutionary Acts in Venom: Let There Be Carnage Movie","authors":"Ni Ketut Ica Rahayuni, Putu Devi Maharani, Komang Dian Puspita Candra","doi":"10.59011/austronesian.1.3.2022.148-155","DOIUrl":"https://doi.org/10.59011/austronesian.1.3.2022.148-155","url":null,"abstract":"This study discussed the directive illocutionary act in Venom: Let There Be Carnage. It evaluates how all characters in the movie convey directive illocutionary acts. This study aims to find out the types of directive illocutionary acts. The data were collected using the observation method. The data is collected by watching the movie repeatedly while checking the conversation in the transcript and determining the utterance that contained a directive illocutionary act. Then, classify the utterance of the directive illocutionary act into three: command, request, and suggestions based on the theory by Kreidler (1998). In analyzing the data, the writer used the qualitative method. As a result, the writer found all types of directive illocutionary acts according to the theory from Kreidler (1998). There were 82 data found, and the most type of directive illocutionary act occurred was command with 51 data, request 23 data and suggestion 8 data.","PeriodicalId":268719,"journal":{"name":"Austronesian: Journal of Language Science & Literature","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124013057","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-20DOI: 10.59011/austronesian.1.3.2022.119-130
Maria Osmunda Eawea Monny
This study aims to analyze the translation of adverbs of manner and its’ translation techniques of adverb of manner from Indonesian as the source language to English as the target language. Adverbs are words that modify verbs, adjectives, and other adverbs, and in English, they mostly come in the form of -ly. The theory used in this study is the theory of Brown and Miller (1992). It is a descriptive qualitative study that takes data from the novel Edensor. The data is collected and analyzed based on its form, for example, from verbs, adjectives, or adverbs. The results of this study show that out of 75 data, there were 35 data from adjectives, 19 data from adverbs, 17 data from reduplications, and 2 data from verbs. The translation word categories used were (1) adjective in Indonesia to be adverb -ly, (2) reduplication in Indonesia to be adverb -ly, and (3) adverbs in Indonesia to be adverb -ly. Furthermore, the translation techniques were transposition, modulation, and literal.
本研究旨在分析以印尼语为源语的方式副词的翻译及其翻译技巧。副词是修饰动词、形容词和其他副词的词，在英语中，它们大多以-ly的形式出现。本研究使用的理论是Brown and Miller(1992)的理论。这是一个描述性的定性研究，从小说中获取数据。数据是根据其形式收集和分析的，例如，来自动词、形容词或副词。研究结果表明，75个数据中，形容词数据35个，副词数据19个，重复数据17个，动词数据2个。所使用的翻译词类为(1)印尼语中的形容词为副词，(2)印尼语中的重复为副词，(3)印尼语中的副词为副词。此外，翻译技巧有转位、调法和直译。
{"title":"Adverbs of Manner and Its Translation Found in The Novel “Edensor”","authors":"Maria Osmunda Eawea Monny","doi":"10.59011/austronesian.1.3.2022.119-130","DOIUrl":"https://doi.org/10.59011/austronesian.1.3.2022.119-130","url":null,"abstract":"This study aims to analyze the translation of adverbs of manner and its’ translation techniques of adverb of manner from Indonesian as the source language to English as the target language. Adverbs are words that modify verbs, adjectives, and other adverbs, and in English, they mostly come in the form of -ly. The theory used in this study is the theory of Brown and Miller (1992). It is a descriptive qualitative study that takes data from the novel Edensor. The data is collected and analyzed based on its form, for example, from verbs, adjectives, or adverbs. The results of this study show that out of 75 data, there were 35 data from adjectives, 19 data from adverbs, 17 data from reduplications, and 2 data from verbs. The translation word categories used were (1) adjective in Indonesia to be adverb -ly, (2) reduplication in Indonesia to be adverb -ly, and (3) adverbs in Indonesia to be adverb -ly. Furthermore, the translation techniques were transposition, modulation, and literal.","PeriodicalId":268719,"journal":{"name":"Austronesian: Journal of Language Science & Literature","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124281252","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-20DOI: 10.59011/austronesian.1.3.2022.141-147
I Made Sutasoma, I Gusti Bagus Wahyu Nugraha Putra, I Komang Sulatra
A conjunction is a word used to link or connect sentences or clauses to another to make the words readable and easy to understand. This study aims to determine how many types of conjunction appeared in a short story entitled “Mr. and Mrs. Elliot.” The qualitative method was applied to collect and analyze the data source. The researchers used the theory from Halliday and Hassan (1976) to analyze types of a conjunction such as Additive, Adversative, Causal, and Temporal. In collecting the data, researchers used the observation method. Several steps were used, such as reading, collecting, and classifying the data based on the types of conjunction. As a result, the researchers found there are 27 or (57,4%) data of Additive Relation expressed by a conjunction and, or, 6 data or (12,7%) of Adversative Relation expressed by conjunction but 1 data or (2,1%) of Causal Relation expressed by conjunction so, and 13 data or (27,6%) Temporal Relation expressed by conjunction after, before, and when.
{"title":"Conjunctions Found in Short Story “Mr. and Mrs. Elliot”","authors":"I Made Sutasoma, I Gusti Bagus Wahyu Nugraha Putra, I Komang Sulatra","doi":"10.59011/austronesian.1.3.2022.141-147","DOIUrl":"https://doi.org/10.59011/austronesian.1.3.2022.141-147","url":null,"abstract":"A conjunction is a word used to link or connect sentences or clauses to another to make the words readable and easy to understand. This study aims to determine how many types of conjunction appeared in a short story entitled “Mr. and Mrs. Elliot.” The qualitative method was applied to collect and analyze the data source. The researchers used the theory from Halliday and Hassan (1976) to analyze types of a conjunction such as Additive, Adversative, Causal, and Temporal. In collecting the data, researchers used the observation method. Several steps were used, such as reading, collecting, and classifying the data based on the types of conjunction. As a result, the researchers found there are 27 or (57,4%) data of Additive Relation expressed by a conjunction and, or, 6 data or (12,7%) of Adversative Relation expressed by conjunction but 1 data or (2,1%) of Causal Relation expressed by conjunction so, and 13 data or (27,6%) Temporal Relation expressed by conjunction after, before, and when.","PeriodicalId":268719,"journal":{"name":"Austronesian: Journal of Language Science & Literature","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129906271","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-17DOI: 10.59011/austronesian.1.2.2022.74-83
Siti Maharani, Umar Mono, Alemina Br. Perangin-angin
This study is focused on describing the horizontal communication among employees with ethnic country diversity in the communication process and examining the barriers to communication as well as efforts made by the employees in resolving horizontal communication conflicts. The data collection technique used is a focus group discussion of structured interviews with three Indonesian and three Foreign employees. The interviews were done by dividing the employees into two discussion groups according to their ethnicity to answer the same research questions. The results show that the horizontal communication process between employees is going well and needs to be influenced by the diversity of employees in terms of ethnicity. Barriers to horizontal communication between employees are communication barriers in terms of employee psychology and semantics. Efforts made by employees in overcoming horizontal communication conflicts are by compromising. However, Indonesian employees tend to make efforts to integrate the implications of this study following the results of the research, which stated that employees’ ethnic diversity did not directly affect the continuity of horizontal communication among employees in the company.
{"title":"Managing Cross Culture Diversity: Issues and Challenges in Workplace","authors":"Siti Maharani, Umar Mono, Alemina Br. Perangin-angin","doi":"10.59011/austronesian.1.2.2022.74-83","DOIUrl":"https://doi.org/10.59011/austronesian.1.2.2022.74-83","url":null,"abstract":"This study is focused on describing the horizontal communication among employees with ethnic country diversity in the communication process and examining the barriers to communication as well as efforts made by the employees in resolving horizontal communication conflicts. The data collection technique used is a focus group discussion of structured interviews with three Indonesian and three Foreign employees. The interviews were done by dividing the employees into two discussion groups according to their ethnicity to answer the same research questions. The results show that the horizontal communication process between employees is going well and needs to be influenced by the diversity of employees in terms of ethnicity. Barriers to horizontal communication between employees are communication barriers in terms of employee psychology and semantics. Efforts made by employees in overcoming horizontal communication conflicts are by compromising. However, Indonesian employees tend to make efforts to integrate the implications of this study following the results of the research, which stated that employees’ ethnic diversity did not directly affect the continuity of horizontal communication among employees in the company.","PeriodicalId":268719,"journal":{"name":"Austronesian: Journal of Language Science & Literature","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-08-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123354726","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-17DOI: 10.59011/austronesian.1.2.2022.84-93
Ni Made Candra Sandita Dewi, Desak Putu Eka Pratiwi, Ni Wayan Suastini
The study is intended to identify the verbal and non-verbal signs used in the advertising “For Women by Women: IDÔLE Lancôme.” Humans employ both verbal and non-verbal communication techniques to engage, including messages, sounds, visuals, and gestures. This study is designed using a descriptive qualitative method. Data is gathered through observation methods. The analysis of verbal and non-verbal signs is done based on Saussure’s semiotic theory. As a result, there are three verbal and three non-verbal signs found. Besides that, the advertiser also wants to provide the audience with a relevant message or piece of advice, emphasizing that ladies should have the courage to follow their vast aspirations. The commercial has nonverbal that may be examined in the form of an image or graphic and appear in terms of color. Through this study, researchers recommend scholars research to explore the vocabulary and grammatical use in advertisements.
{"title":"The Verbal and Non-verbal Signs of “For Women by Women: IDÔLE Lancôme” Advertisement","authors":"Ni Made Candra Sandita Dewi, Desak Putu Eka Pratiwi, Ni Wayan Suastini","doi":"10.59011/austronesian.1.2.2022.84-93","DOIUrl":"https://doi.org/10.59011/austronesian.1.2.2022.84-93","url":null,"abstract":"The study is intended to identify the verbal and non-verbal signs used in the advertising “For Women by Women: IDÔLE Lancôme.” Humans employ both verbal and non-verbal communication techniques to engage, including messages, sounds, visuals, and gestures. This study is designed using a descriptive qualitative method. Data is gathered through observation methods. The analysis of verbal and non-verbal signs is done based on Saussure’s semiotic theory. As a result, there are three verbal and three non-verbal signs found. Besides that, the advertiser also wants to provide the audience with a relevant message or piece of advice, emphasizing that ladies should have the courage to follow their vast aspirations. The commercial has nonverbal that may be examined in the form of an image or graphic and appear in terms of color. Through this study, researchers recommend scholars research to explore the vocabulary and grammatical use in advertisements.","PeriodicalId":268719,"journal":{"name":"Austronesian: Journal of Language Science & Literature","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-08-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132727469","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-17DOI: 10.59011/austronesian.1.2.2022.56-73
Gede Wira Ady Saputra, Aron Meko Mbete, I Nyoman Muliana
Humor discourse as non-bonafide discourse is frequently found daily. The existence of humor, besides for entertainment purposes, is also being used for educational purposes, also culture and language conservation. Some approaches can be implied to understand how discourse humor is created. One of them is through language elements and pragmatism flouting. This research of humor discourse in art performances of shadow puppets aims to analyze the utilization of language elements and pragmatism flouting. This study uses a mixed-method approach. The data of this research are in the form of conversation found in the dialogue of shadow puppets performances. As the results, it was found that humor discourse is formed by the first utilization of language elements such as phonological utilization (5.56%), lexical ambiguity (3.70%), grammatical ambiguity (31.48%), rhyme utilization, and language style (59.26%); secondly, Maxim flouting such as quantity flouting (39.13%), quality flouting (21.74%), manner flouting (17.39%), relevance flouting (21.74%).
{"title":"Humor Discourse in Art Performances of Shadow Puppets Cenk Blonk","authors":"Gede Wira Ady Saputra, Aron Meko Mbete, I Nyoman Muliana","doi":"10.59011/austronesian.1.2.2022.56-73","DOIUrl":"https://doi.org/10.59011/austronesian.1.2.2022.56-73","url":null,"abstract":"Humor discourse as non-bonafide discourse is frequently found daily. The existence of humor, besides for entertainment purposes, is also being used for educational purposes, also culture and language conservation. Some approaches can be implied to understand how discourse humor is created. One of them is through language elements and pragmatism flouting. This research of humor discourse in art performances of shadow puppets aims to analyze the utilization of language elements and pragmatism flouting. This study uses a mixed-method approach. The data of this research are in the form of conversation found in the dialogue of shadow puppets performances. As the results, it was found that humor discourse is formed by the first utilization of language elements such as phonological utilization (5.56%), lexical ambiguity (3.70%), grammatical ambiguity (31.48%), rhyme utilization, and language style (59.26%); secondly, Maxim flouting such as quantity flouting (39.13%), quality flouting (21.74%), manner flouting (17.39%), relevance flouting (21.74%).","PeriodicalId":268719,"journal":{"name":"Austronesian: Journal of Language Science & Literature","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-08-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133315413","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-17DOI: 10.59011/austronesian.1.2.2022.47-55
I Made Tobi Arinata, Desak Putu Eka Pratiwi, I Komang Sulatra
Humans interact using verbal and nonverbal communication tools, such as messages, pictures, sounds, and gestures. This study is intended to examine the connotative and denotative meanings of verbal and nonverbal signs in the “Rexona Clinical Protection” advertisement. The study is designed with a qualitative approach. The observation method was used in collecting the data. The data was obtained from the website Rexona. There are three items of the data analysis, namely verbal and nonverbal signs analyzed based on Saussure’s semiotic theory, and the meaning of the verbal and nonverbal signs was analyzed using Barthes’s theory. Wierbicka’s color theory lends support to the denotative and connotative meanings. As a result, the writer discovered six verbal and six nonverbal signs in this advertisement. Advertisers highlight the products in this advertisement, attempting to persuade viewers that using “Rexona Clinical Protection” products is one of the most important things we can do to protect our bodies from body odor and excessive sweating. From this analysis, it can be concluded that the “Rexona Clinical Protection” advertisement uses meaningful sentences to attract the attention of its target consumers.
{"title":"An Analysis of Verbal and Non-Verbal Signs in Rexona Clinical Protections Advertisement","authors":"I Made Tobi Arinata, Desak Putu Eka Pratiwi, I Komang Sulatra","doi":"10.59011/austronesian.1.2.2022.47-55","DOIUrl":"https://doi.org/10.59011/austronesian.1.2.2022.47-55","url":null,"abstract":"Humans interact using verbal and nonverbal communication tools, such as messages, pictures, sounds, and gestures. This study is intended to examine the connotative and denotative meanings of verbal and nonverbal signs in the “Rexona Clinical Protection” advertisement. The study is designed with a qualitative approach. The observation method was used in collecting the data. The data was obtained from the website Rexona. There are three items of the data analysis, namely verbal and nonverbal signs analyzed based on Saussure’s semiotic theory, and the meaning of the verbal and nonverbal signs was analyzed using Barthes’s theory. Wierbicka’s color theory lends support to the denotative and connotative meanings. As a result, the writer discovered six verbal and six nonverbal signs in this advertisement. Advertisers highlight the products in this advertisement, attempting to persuade viewers that using “Rexona Clinical Protection” products is one of the most important things we can do to protect our bodies from body odor and excessive sweating. From this analysis, it can be concluded that the “Rexona Clinical Protection” advertisement uses meaningful sentences to attract the attention of its target consumers.","PeriodicalId":268719,"journal":{"name":"Austronesian: Journal of Language Science & Literature","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-08-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130261299","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-17DOI: 10.59011/austronesian.1.2.2022.94-102
Ni Putu Mirah Handayani, Desak Putu Eka Pratiwi, I Gusti Ayu Vina Widiadnya Putri
This study aims to analyze the verbal and non-verbal signs and to figure out the meaning of verbal and non-verbal signs in Scream movie posters. An observation method was used to collect the data. The data were taken from two Scream movie posters downloaded from https://m.imdb.com. The method used is a qualitative approach. To analyze verbal and non-verbal signs, researchers used Saussure's semiotic theory, while to analyze the meaning, researchers used the theories of Barthes and Cerrato. As a result, the researchers found eight verbal and five non-verbal signs in these Scream movie posters. The creator's message is usually conveyed implicitly, requiring the viewers to interpret the meaning of the movie posters. The presence of both verbal and non-verbal signs in the movie poster serves to highlight the creator's message to the audience. Furthermore, a movie poster tends to promote a movie, provide information, and persuade the audience to watch the movie.
{"title":"Verbal and Non-verbal Signs of “Scream” Movie Posters","authors":"Ni Putu Mirah Handayani, Desak Putu Eka Pratiwi, I Gusti Ayu Vina Widiadnya Putri","doi":"10.59011/austronesian.1.2.2022.94-102","DOIUrl":"https://doi.org/10.59011/austronesian.1.2.2022.94-102","url":null,"abstract":"This study aims to analyze the verbal and non-verbal signs and to figure out the meaning of verbal and non-verbal signs in Scream movie posters. An observation method was used to collect the data. The data were taken from two Scream movie posters downloaded from https://m.imdb.com. The method used is a qualitative approach. To analyze verbal and non-verbal signs, researchers used Saussure's semiotic theory, while to analyze the meaning, researchers used the theories of Barthes and Cerrato. As a result, the researchers found eight verbal and five non-verbal signs in these Scream movie posters. The creator's message is usually conveyed implicitly, requiring the viewers to interpret the meaning of the movie posters. The presence of both verbal and non-verbal signs in the movie poster serves to highlight the creator's message to the audience. Furthermore, a movie poster tends to promote a movie, provide information, and persuade the audience to watch the movie.","PeriodicalId":268719,"journal":{"name":"Austronesian: Journal of Language Science & Literature","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-08-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133274789","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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