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PENGARUH PENGETAHUAN KEWIRAUSAHAAN, MOTIVASI BERWIRAUSAHA, E-COMMERCE, DAN PENGGUNAAN SOSIAL MEDIA TERHADAP MINAT BERWIRAUSAHA PASCA PANDEMI COVID-19 STUDI PENELITIAN PADA WANITA GENERASI Z DI KOTA MED 创业知识、创业动机、电子商务和社交媒体对瑞典利益的影响
Pub Date : 2022-11-30 DOI: 10.59832/jpmk.v3i1.165
Alawi Fathan Yasin
Abstrak: Penelitian ini memiliki tujuan untuk mengetahui pengetahuan kewirausahaan, motivasi berwirausaha, e-commerce, dan penggunaan sosial media terhadap minat berwirausaha (studi penelitian pada wanita generasi Z di Kota Medan).Desain penelitian analisis regresi linier berganda digunakan sebagai alat analisis untuk mengetahui bagaimana pengaruh antara variabel independen dan dependen. Dalam penelitian ini menggunakan jenis penelitian asosiatif dengan pendekatan kuantitatif. Populasi dan sampel yang ada pada penelitian ini, yaitu untuk populasi berdasarkan umur (20-24)  dengan individu berjenis kelamin (Perempuan) 130.549 jiwa dengan sampel 101 jiwa wanita generasi Z di Kota Medan. Hasil pada penelitian ini menunjukkan bahwa variabel pengetahuan kewirausahaan dan motivasi berwirausaha memiliki pengaruh signifikan terhadap minat berwirausaha, sedangkan untuk variabel e-commerce dan penggunaan sosial media tidak memiliki pengaruh yang signifikan.   Kata Kunci: Pengetahuan Kewirausahaan, Motivasi Berwirausaha,E-commerce, Penggunaan Sosial Media, Minat Berwirausaha.
摘要:本研究旨在了解创业知识、创业动机、电子商务和社交媒体对企业家兴趣的利用。设计多元线性回归分析作为分析工具,以了解独立变量和依赖之间的影响。在本研究中,采用定量方法进行联想研究。该研究的人口和样本是根据年龄(20-24)、性别(女性)、13万零549名男性和101名女性在棉兰市样本进行的。本研究的结果表明,创业知识和创业动机的变量对企业家的兴趣有很大的影响,而变量电子商务和社交媒体的使用则没有显著的影响。关键词:创业知识,创业动机,电子商务,社交媒体使用,企业家。
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引用次数: 0
PERANAN EMPLOYER BRANDING DAN MOTIVASI KERJA UNTUK MENCIPTAKAN EMPLOYEE ENGAGEMENT DI UNIVERSITAS XYZ
Pub Date : 2022-08-03 DOI: 10.59832/jpmk.v2i2.153
Windayanti Windayanti, Wenny Desty Febrian Febrian
Peran strategis sumber daya manusia dapat memberikan organisasi kekuatan dalam mewujudkan tujuan bisnisnya. Salah satu dari kekuatan organisasi dari sisi manajemen sumber daya manusia adalah keterikatan karyawan terhadap organisasi (employee engagement). Gallup Organisasi mengibaratkan employee engagement sebagai ikatan emosional positif yang dimiliki karyawan dan komitmen yang dimiliki karyawan (Gallup, 2013). Perusahaan harus memiliki strategi yang baik agar karyawan memiliki komitmen yang baik dengan perusahaan maka intention to leave  akan berkurang. Employer Branding merupakan strategi atau perusahaan menciptakan lingkungan kerja yang menyenangkan, perilaku yang positif dan kompetitif, kerjasama tim yang baik, sistem reward yang baik, tata kelola organisasi yang baik, serta budaya belajar dan pelatihan yang memadai, dengan hal tersebut karyawan akan bangga dalam bekerja karena diperhatikan perusahaan oleh karena itu karyawan akan meningkatkan kinerja menjadi lebih baik serta nyaman dalam bekerja sehingga mengurangi intensitas karyawan untuk meninggalkan perusahaan dengan sukarela. Universitas xyz dengan perubahan manajemen dan kepemilikan yang baru memiliki strategi manajemen yang dapat mewujudkan keterikatan karyawan terhadap organisasi. Organisasi akan banyak mendapatkan kekuatan sumber daya manusia selaras dengan strategi yang dijalankan oleh organisasi. Penelitian ini menggunakan metode kualitatif dengan teknik pengumpulan data melalui wawancara, observasi, studi dokumentasi. Keabsahan data dan kredibilitas data diuji dengan menggunakan teknik triangulasi. Subjek penelitian ini adalah lima orang karyawan dari level pimpinan dan staff non akademis. Hasil dari penelitian ini adalah universitas xyz mengimplementasikan employer branding dengan pemberian motivasi untuk meningkatkan engagement karyawan.
人力资源的战略作用可以为组织提供动力,实现其业务目标。人力资源管理方面的组织力量之一是员工对该组织的依恋。盖洛普组织将员工的参与比作积极的情感纽带(盖洛普,2013年)。公司必须有良好的战略,使员工对公司有良好的承诺,然后放弃的意图将会降低。Employer品牌是一种战略或企业,它创造了令人兴奋的工作环境、积极和竞争性行为、良好的团队合作、良好的奖励制度、良好的组织治理以及足够的学习和培训文化,有了它,员工在工作中会感到自豪,因为公司担心,因此员工会提高工作表现,使工作更舒适,从而减少员工自愿离开公司的强度。xyz大学最近的管理和所有权发生了变化,它有一种管理策略,可以体现员工对组织的依恋。该组织将在很大程度上按照该组织的战略获得人力资源。本研究采用一种定性方法,通过采访、观察和文档研究来收集数据。通过三角测量技术检验了数据的有效性和有效性。该研究的对象是五位高管和非学术工作人员。这项研究的结果是xyz大学采用鼓励员工参与的激励机制。
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引用次数: 1
KEPUTUSAN PEMBELIAN PADA MARKETPLACE TOKOPEDIA DITINJAU DARI PENGARUH FAKTOR PROMOSI PENJUALAN, BRAND IMAGE, DAN HARGA tokoppedia市场的购买决定是基于销售宣传、品牌形象和价格因素的影响
Pub Date : 2022-08-03 DOI: 10.59832/jpmk.v2i2.163
Indra Ade Irawan, Islamiah Kamil
This study aims to analyze the effect of sales promotion, brand image, and price on purchasing decisions. The population in this study is the community of Tokopedia Marketplace users in the Jakarta, Bogor, Depok, Tangerang and Bekasi (Jabodetabek) areas. The sample used is 150 respondents. The sampling method uses Convinience Sampling. Methods of data collection using survey methods, with the research instrument is a questionnaire. The data analysis method is using Multiple Linear Regression. This study proves that sales promotion has no significant effect on purchasing decisions. Brand image has a positive and significant effect on purchasing decisions. Price has a positive and significant effect on purchasing decisions.
本研究旨在分析促销、品牌形象和价格对购买决策的影响。本研究的人群是雅加达、茂物、德波克、丹格朗和别卡西(Jabodetabek)地区的Tokopedia Marketplace用户社区。所使用的样本为150名受访者。抽样方法采用便利抽样。资料收集方法采用调查法,所采用的研究工具是问卷调查。数据分析方法采用多元线性回归。本研究证明促销对购买决策无显著影响。品牌形象对购买决策有显著的正向影响。价格对购买决策有显著的正向影响。
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引用次数: 1
PENGARUH KOMITMEN ORGANISASI, ORGANIZATIONAL CITIZENSHIP BEHAVIOR DAN SEMANGAT KERJA TERHADAP KINERJA KARYAWAN 组织承诺、组织组织行为以及对员工表现的工作热情的影响
Pub Date : 2022-08-03 DOI: 10.59832/jpmk.v2i2.170
Muhamad Ekhsan, Andri Aprian, Ryani dhyan Parashakti
Penelitian ini bertujuan untuk mengetahui pengaruh komitmen organisasi, organizational citizenship behavior dan semangat kerja terhadap kinerja karyawan. Populasi dalam penelitian ini adalah karyawan PT Marugo Rubber Indonesia bagian produksi berjumlah 192. Sampel menggunakan  purposive sampling dengan responden sebanyak 66 orang. Jenis penelitian yang digunakan adalah kuantitatif. Metode analisis yang digunakan yaitu uji validitas, uji reabilitas, analisis regresi linear berganda dan uji hipotesa. Hasil dari penelitian ini membuktikakn bahwa terdapat pengaruh positif dan signifikant antara komitmen organisasi dnegan kinerja karyawan, terdapat pengaruh positif dan signifikant antara organizational citizenship behavior dengan kinerja karyawan, terdapat pengaruh positif dan signifikan antara semangat kerja dengan kinerja karyawan
本研究旨在探讨组织承诺、组织组织行为和员工表现热情的影响。本研究的人口是印尼PT Marugo Rubber工人,产量192。样本采用了有66名受访者的采样过程。所使用的研究类型是定量的。使用的分析方法是有效性测试、再测、多元线性回归分析和假设检验。这项研究的结果证明,组织与员工绩效的承诺之间存在积极和重要的影响,组织环境与员工表现之间存在积极和重要的影响,员工精神与员工表现之间存在积极和重要的影响
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引用次数: 1
THE ROLE OF TRUST IN MEDIATING PERCEIVED EASE OF USE, PERCEIVED RISK AND E-WOM ON PURCHASE INTENTION 信任在感知易用性、感知风险和电子商务对购买意愿的中介作用
Pub Date : 2022-05-31 DOI: 10.59832/jpmk.v2i2.189
N. Aslami, Arini Apriani, C. C. Widayati, Rizky Vita Losi
This study aims to determine the direct effect of perceived ease of use, perceived risk and E-WOM on trust and purchase intention, and also to determine the indirect effect of perceived ease of use, perceived risk and E-WOM on purchase intention which is mediated by trust. The population in this study were all shopee users in West Jakarta with a sample of 260 respondents. The method used in this research was quantitative analysis with SEM analysis assisted with SmartPLS 3.0 tool. The results of this study indicated that perceived ease of use had no significant effect on trust, perceived risk had no significant effect on trust, E-WOM had a positive and significant effect on trust, perceived ease of use had a positive and significant effect on purchase intention, perceived risk did not have significant effect on purchase intention, E-WOM had a positive and significant effect on purchase intention, trust had a positive and significant effect on purchase intention, thus trust could not mediate the effect of perceived ease of use on purchase intention, trust could not mediate the effect of perceived risk on purchase intention, and trust could mediate the effect of E-WOM on purchase intention.
本研究旨在确定感知易用性、感知风险和E-WOM对信任和购买意愿的直接影响,并确定感知易用性、感知风险和E-WOM对购买意愿的间接影响,这种影响是由信任介导的。本研究的人群均为西雅加达的购物中心用户,样本为260名受访者。本研究采用扫描电镜(SEM)分析辅助SmartPLS 3.0工具进行定量分析。本研究结果表明,感知易用性对信任无显著影响,感知风险对信任无显著影响,电子口碑对信任有正向显著影响,感知易用性对购买意愿有正向显著影响,感知风险对购买意愿无显著影响,电子口碑对购买意愿有正向显著影响,信任对购买意愿有正向显著影响。因此,信任不能中介感知易用性对购买意愿的影响,信任不能中介感知风险对购买意愿的影响,信任可以中介电子口碑对购买意愿的影响。
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引用次数: 1
ANALYSIS OF ONLINE PURCHASE INTENTION FROM THE PERSPECTIVE OF ONLINE CUSTOMER REVIEWS, ONLINE ADVERTISING, AND WEBSITE QUALITY 从网上顾客评论、网上广告和网站质量的角度分析网上购买意愿
Pub Date : 2022-05-31 DOI: 10.59832/jpmk.v2i2.180
M. Abdullah, Yanthy Herawaty Purnama Pangaribuan, Fathihani Fathihani, W. Febrian
This study was conducted with the aim of knowing the effect of the variable relationship that affects purchase intention on e-commerce sites which is currently increasing. This research was conducted on one of the e-commerce sites, namely Elevenia. The data used is primary data using a questionnaire distributed to 120 respondents in DKI Jakarta and already know the Elevenia site. The data were analyzed using the Structural Positive and Equation Model (SEM) Partial Least Square (smartPLS 3.0) application to examine all the relationships between online consumer reviews, online advertising, and website quality variables on purchase intention in the model. The results of this study indicate that online consumer reviews and website quality have a positive and significant relationship with purchase intention. However, online advertising has a positive and insignificant relationship with purchase intention.
本研究的目的是了解影响电子商务网站购买意愿的变量关系的影响,目前这种关系正在增加。这项研究是在一个电子商务网站进行的,即Elevenia。所使用的数据是通过向雅加达DKI的120名受访者分发的调查问卷获得的原始数据,这些受访者已经知道Elevenia网站。使用结构正方程模型(SEM)偏最小二乘(smartPLS 3.0)应用程序分析数据,以检查模型中在线消费者评论,在线广告和网站质量变量对购买意愿的所有关系。本研究结果显示,线上消费者评论与网站品质对购买意愿有显著的正向关系。然而,网络广告与购买意愿之间存在显著的正相关关系。
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引用次数: 0
LOYALITAS NASABAH DI PT. BANK RAKYAT INDONESIA KCP KOTA WISATA KABUPATEN BOGOR DITINJAU DARI KUALITAS PRODUK, PROMOSI DAN KUALITAS PELAYANAN 印尼人民银行KCP文化城茂物的忠诚度是产品质量、促销和服务质量的衡量标准
Pub Date : 2022-05-31 DOI: 10.59832/jpmk.v2i2.140
Ibnu Haris Nasution, Agtovia Frimayasa
This study aims to see how the influence of product quality, promotion and service quality on customer loyalty at Bank BRI KCP Kota Wisata Bogor Regency. The form of the research is associative with the population being all customers who are savers at the BRI KCP bank, Bogor Regency, which amount to 10,000 customers. Sampling with the slovin formula to obtain a sample of 200 customers. The measurement of the variables was done by using a questionnaire which was quantified with a Likert scale. The method of analysis is carried out by stratified regression. This is intended to see the relationship of variables to other variables directly or indirectly or through intermediate variables. Based on the existing phenomenon, BRI KCP Kota Wisata Bogor Regency from time to time has increased the number of customers every year. This research is a type of field research that uses quantitative methods. The type of data used in this research is the type of primary data assisted by the SPSS program. Data collection was taken from the results of distributing questionnaires to 100 respondents. The sampling technique used in this study is the Accidental Sampling method and this study uses multiple linear regression data analysis techniques. The results of this study indicate that the product quality variable partially has no effect on customer loyalty, while the promotion variable and service quality variable partially have a positive and significant effect on customer loyalty at PT. Bank BRI KCP Kotawisata, Bogor Regency.
本研究旨在了解银行BRI KCP Kota Wisata茂物丽晶的产品质量,促销和服务质量对客户忠诚度的影响。该研究的形式与人口有关,即所有客户都是BRI KCP银行的储户,茂物摄制,这相当于10,000名客户。用slovin公式进行抽样,得到200个客户的样本。变量的测量是通过使用李克特量表量化的问卷来完成的。分析方法采用分层回归。这是为了直接或间接地或通过中间变量看到变量与其他变量的关系。基于现有的现象,BRI KCP Kota Wisata茂物丽晶每年都会不时增加客户数量。本研究是一种使用定量方法的实地研究。本研究中使用的数据类型是由SPSS程序辅助的原始数据类型。数据收集来自向100名受访者分发问卷的结果。本研究使用的抽样技术是意外抽样法,本研究使用多元线性回归数据分析技术。本研究结果表明,在PT. Bank BRI KCP Kotawisata, Bogor Regency,产品质量变量部分对客户忠诚度没有影响,而促销变量和服务质量变量部分对客户忠诚度有正向显著影响。
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引用次数: 0
EFFECT OF WORK ENVIRONMENT AND COMMUNICATION ON EMPLOYEE PERFORMANCE AT PT ARYAN INDONESIA 印尼雅利安公司工作环境与沟通对员工绩效的影响
Pub Date : 2022-05-31 DOI: 10.59832/jpmk.v2i2.174
Jeffry H. Sinaulan, Hilda Aulia
Abstract: This study aims to determine, describe, and analyze the influence of the work environment and communication on employee performance variables in a company. Either Simultaneously or Partially. The results showed that the work environment and communication variables had a significant effect on employee performance variables. Based on the t-test, the t-count value = 9.878 with a significance value of 0.000 <0.05 for the Work Environment Variable, and the t-count = 4.831 with a significance value of 0.001 <0.05 for the Communication Variable. The Work Environment Variable has a greater influence on Employee Performance with a Regression Coefficient of 0.844 compared to the Communication Variable of only 0.318. From the overall results of the study, it can be concluded that the Work Environment and Communication Variables have a significant influence on the Employee Performance Variables either Simultaneously or Partially.   Keyword: Work Environment, Communication, Employee Performance
摘要:本研究旨在确定、描述和分析工作环境和沟通对公司员工绩效变量的影响。同时或部分地。结果表明,工作环境和沟通变量对员工绩效变量有显著影响。经t检验,工作环境变量的t-count = 9.878,显著性值为0.000 <0.05;沟通变量的t-count = 4.831,显著性值为0.001 <0.05。工作环境变量对员工绩效的影响更大,回归系数为0.844,而沟通变量的回归系数仅为0.318。从研究的整体结果来看,工作环境和沟通变量对员工绩效变量有显著的影响,或同时影响,或部分影响。关键词:工作环境,沟通,员工绩效
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引用次数: 0
PENGARUH NET FOREIGN FUND DAN INFLASI TERHADAP HARGA SAHAM PADA PERUSAHAAN LQ45 网络海外基金和通货膨胀对LQ45的股价的影响
Pub Date : 2022-01-18 DOI: 10.59832/jpmk.v2i1.103
Elsye Fatmawati, M. Muniah
Pasar modal memiliki peranan penting bagi perekonomian suatu negara. Dimana pasar modal menjadi sarana bagi perusahaan untuk mendapatan dana dari masyarakat atau investor. Salah satu instrument pasar modal yang diminati oleh para investor adalah saham. Saham merupakan salah satu surat berharga yang di perdagangkan dipasar modal yang bersifat kepemilikan. Penelitian ini bertujuan untuk mengetahui pengaruh net foreign fund dan inflasi terhadap harga saham perusahaan LQ45 di bursa efek Indonesia. Populasi dalam penelitian ini adalah perusahaan LQ45 di bursa efek Indonesia. Sampel yang digunakan dalam penelitian ini adalah 28 perusahaan. Teknik pengambilan sample pada penelitian ini menggunakan purposive sampling, yaitu teknik penentuan sample menggunakan pertimbangan tertentu. Periode pengamatan dari penelitian ini adalah 2015-2019. Variabel yang digunakan dalam penelitian ini adalah harga saham, net foreign fund dan inflasi. Hasil penelitian yang didapatkan setelah melakukan penelitian yaitu bahwa net foreign fund berpengaruh positif dan signifikan terhadap harga saham. Dan inflasi tidak berpengaruh dan tidak signifikan terhadap harga saham. Secara simultan net foreign fund dan inflasi berpengaruh signifikan terhadap harga saham.
资本市场在一个国家的经济中扮演着重要的角色。资本市场是企业从社区或投资者那里获得资金的一种手段。投资者感兴趣的资本市场工具之一是股票。股票是股票市场上出售的证券之一。本研究旨在探讨国际基金和通货膨胀对印尼证券交易所LQ45公司股价的影响。这项研究的人口是一家印尼证券交易所的LQ45公司。本研究使用的样本为28家公司。采样技术采用采样方法,即采样技术采用特定的判断方法。本研究的观察周期为2017 -2019年。研究中使用的变量是股价、外汇基金和通货膨胀。该研究发现,网络外国基金对股票价格产生了积极而重要的影响。通货膨胀对股票价格没有影响,也没有重大影响。同时网外国基金和通货膨胀的股票价格有重大影响。
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引用次数: 0
PENGARUH EMPLOYER BRANDING TERHADAP MINAT MELAMAR PEKERJAAN DENGAN KOMPENSASI SEBAGAI VARIABEL MEDIASI EMPLOYER品牌对应聘利益的影响是作为调解变量的补偿
Pub Date : 2022-01-18 DOI: 10.59832/jpmk.v2i1.105
Muhamad Ekhsan, Ni Komang Putri Ayu Jayanti, Ryani Dhyan Parashakti
Penelitian ini dilakukan bertujuan untuk mengetahui pengaruh employer branding, kompensasi, terhadap minat melamar pekerjaan pada perusahaan elektronik PT. Samsung Electronics Indonesia oleh mahasiswa Universitas Pelita Bangsa. Penelitian ini dilakukan pada mahasiswa Universitas Pelita Bangsa. Populasi pada penelitian ini sebanyak 7194 orang dengan sampel sebanyak 100 orang. Metode penelitian ini diambil dengan metode kuantitatif dengan random sampling. Pengumpulan data pada penelitian ini melalui kuisioner. Analisa data yang digunakan dalam penelitian ini menggunakan bantuan program Smart PLS. berdasarkan hasil dari perhitungan metode PLS dinyatakan bahwa employer branding tidak berpengaruh terhadap minat melamar pekerjaan, employer branding berpengaruh terhadap minat melamar pekerjaan, kompensasi berpengaruh terhadap minat melamar pekerjaan serta kompensasi mampu memediasi pengaruh employer branding terhadap minat melamar pekerjaan.
本研究的目的是确定中国光大学学生employer branding, commerding,对印尼三星电子公司兴趣的影响。这项研究是针对伦诺大学的学生进行的。这项研究的人口为7194人,样本为100人。这种研究方法是用随机抽样的定量方法进行的。通过问卷调查这项研究的数据。这项研究中使用的数据分析利用智能程序请。根据计算方法的结果认定employer品牌不影响求职的兴趣,employer品牌影响有兴趣申请补偿,补偿影响申请工作和兴趣的工作能对求职兴趣memediasi employer品牌的影响。
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引用次数: 0
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Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK)
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