AbstrakManajemen dapat dikatakan sebuah kegiatan yang sistematik karena harus melaksanakan kegiatan yang sesuai dengan peraturan-peraturan yang diterapkan oleh aturan tersebut. Manajemen mutu terpadu sebagai semua aktivitas dari fungsi manajemen serta keseluruhan yang menentukan kebijkan kualitas, tujuan-tujuan dan tanggung jawab, serta mengimplementasikannya dengan melalui alat-alat seperti perencanaan (quality planing), Pengendalian Kualitas (quality control), dan Peningkatan Kualitas (quality improvment). Permasalahan di lapangan masih banyak lembaga PAUD yang gagal dalam mengimplementasikan manajemen mutu terpadu dimana langkah-langkah seperti quality planing, quality cotrol dan quality imporvment belum banyak dioptimalkan dengan baik. Penelitian ini dilakukan untuk mengetahui sejauh mana dampak implementasi manajemen mutu di lembaga pendidikan anak usia dini. Penetitian ini menggunakan metode penelitian lapangan (field research) melalui pendekatan analisis deskriptif. Temuan pada penelitian ini, manajemen mutu terpadu sagat mempwngaruhi kualitas lembaga pendidikan.Kata kunci : Field Research, Manajemen Mutu, PAUD
{"title":"MANAJEMEN MUTU PENDIDIKAN DI LEMBAGA PENDIDIKAN ANAK USIA DINI","authors":"Hanifah Sukmana, Dety Mulyanti","doi":"10.52061/ebi.v5i1.104","DOIUrl":"https://doi.org/10.52061/ebi.v5i1.104","url":null,"abstract":"AbstrakManajemen dapat dikatakan sebuah kegiatan yang sistematik karena harus melaksanakan kegiatan yang sesuai dengan peraturan-peraturan yang diterapkan oleh aturan tersebut. Manajemen mutu terpadu sebagai semua aktivitas dari fungsi manajemen serta keseluruhan yang menentukan kebijkan kualitas, tujuan-tujuan dan tanggung jawab, serta mengimplementasikannya dengan melalui alat-alat seperti perencanaan (quality planing), Pengendalian Kualitas (quality control), dan Peningkatan Kualitas (quality improvment). Permasalahan di lapangan masih banyak lembaga PAUD yang gagal dalam mengimplementasikan manajemen mutu terpadu dimana langkah-langkah seperti quality planing, quality cotrol dan quality imporvment belum banyak dioptimalkan dengan baik. Penelitian ini dilakukan untuk mengetahui sejauh mana dampak implementasi manajemen mutu di lembaga pendidikan anak usia dini. Penetitian ini menggunakan metode penelitian lapangan (field research) melalui pendekatan analisis deskriptif. Temuan pada penelitian ini, manajemen mutu terpadu sagat mempwngaruhi kualitas lembaga pendidikan.Kata kunci : Field Research, Manajemen Mutu, PAUD","PeriodicalId":275181,"journal":{"name":"Jurnal EBI","volume":"280 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116684832","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
AbstrakPandemi Covid-19 yang terjadi 2 tahun lalu mengakibatkan penurunan bisnis yang signifikan pada usaha-usaha masyarakat. Sebagai upaya mengatasi penurunan bisnis tersebut, beberapa UMKM mulai merambah pemasaran produk secara digital. Hal ini juga dilakukan oleh UMKM Kripik Balado Henny yang melakukan pemasaran produk menggunakan media social untuk memperkenalkan produk ke masyarakat luas. Namun keterbatasan pengetahuan, mengakibatkan produk tidak tersampaikan secara informatif dan tepat sasaran. Untuk mengatasi masalah tersebut, dilakukan analisis Content Digital Marketing sebagai strategi pemasaran produk yang tepat. Dalam penelitian ini dilakukan analisis pasar menggunakan metode deskriptif kualitatif dengan pendekatan Literatur Review untuk mengetahui target dan kebutuhan konsumen. Diperoleh 50 Responden pengguna media social dengan rentang umur 17 – 45 tahun yang membutuhkan informasi produk menggunakan konten digital. Selanjutnya dilakukan Content Digital berupa Branding Product sebagai bentuk promosi produk sesuai dengan kebutuhan konsumen. Berdasarkan hasil Content Digital Marketing terhadap produk Kripik Balado Henny, diperoleh 46% konsumen sangat tertarik, 39% konsumen tertarik dan 15% konsumen tidak tertarik terhadap produk yang telah dipromosikan secara digital tersebut pada media social. Maka penggunaan Content Digital Marketing pada produk dapat meningkatkan minat beli konsumen, sehingga dapat mengatasi penurunan bisnis pasca Covid-19.Kata kunci : Content Digital Marketing, UMKM, Bisnis, Produk, Media Social
{"title":"PEMANFAATAN CONTENT DIGITAL MARKETING SEBAGAI UPAYA ANTISIPASI PENURUNAN BISNIS PASCA PANDEMI COVID-19","authors":"Asnita Putri Syafrizal, Dety Mulyanti","doi":"10.52061/ebi.v5i1.101","DOIUrl":"https://doi.org/10.52061/ebi.v5i1.101","url":null,"abstract":"AbstrakPandemi Covid-19 yang terjadi 2 tahun lalu mengakibatkan penurunan bisnis yang signifikan pada usaha-usaha masyarakat. Sebagai upaya mengatasi penurunan bisnis tersebut, beberapa UMKM mulai merambah pemasaran produk secara digital. Hal ini juga dilakukan oleh UMKM Kripik Balado Henny yang melakukan pemasaran produk menggunakan media social untuk memperkenalkan produk ke masyarakat luas. Namun keterbatasan pengetahuan, mengakibatkan produk tidak tersampaikan secara informatif dan tepat sasaran. Untuk mengatasi masalah tersebut, dilakukan analisis Content Digital Marketing sebagai strategi pemasaran produk yang tepat. Dalam penelitian ini dilakukan analisis pasar menggunakan metode deskriptif kualitatif dengan pendekatan Literatur Review untuk mengetahui target dan kebutuhan konsumen. Diperoleh 50 Responden pengguna media social dengan rentang umur 17 – 45 tahun yang membutuhkan informasi produk menggunakan konten digital. Selanjutnya dilakukan Content Digital berupa Branding Product sebagai bentuk promosi produk sesuai dengan kebutuhan konsumen. Berdasarkan hasil Content Digital Marketing terhadap produk Kripik Balado Henny, diperoleh 46% konsumen sangat tertarik, 39% konsumen tertarik dan 15% konsumen tidak tertarik terhadap produk yang telah dipromosikan secara digital tersebut pada media social. Maka penggunaan Content Digital Marketing pada produk dapat meningkatkan minat beli konsumen, sehingga dapat mengatasi penurunan bisnis pasca Covid-19.Kata kunci : Content Digital Marketing, UMKM, Bisnis, Produk, Media Social","PeriodicalId":275181,"journal":{"name":"Jurnal EBI","volume":"99 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133836801","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
AbstrakMelihat kecenderungan tingginya pemanfaatan e-commerce bagi konsumen untuk melakukan pembelian dan pemanfaatan e-commerce bagi pelaku usaha untuk melakukan pemasaran dan penjualan produknya. Sehingga penelitian ini bertujuan untuk menganalisis peran e-commerce dalam mendorong peningkatan pendapatan UMKM pada masa new normal. Penelitian ini termasuk dalam penelitian deskriptif dan metode yang digunakan dalam penelitian ini adalah metode studi pustaka (literature review). Hasil kajian menunjukkan bahwa peningkatan pemanfaatan teknologi informasi berupa e-commerce di era new normal juga merupakan salah satu upaya pelaku usaha UMKM untuk mendorong kemampuan atau keterampilan dari sumber daya yang dimiliki. Perbaikan tata kelola UMKM di masa lalu dengan penggunaan e-commerce memungkinkan perusahaan untuk mendorong terciptanya keuntungan karena peningkatan daya saing dan keunggulan kompetitif yang dimiliki perusahaan dibandingkan dengan perusahaan pesaing.Kata kunci : Studi literatur, UKM, pendapatan, New Normal
{"title":"LITERATURE REVIEW: PERAN E-COMMERCE DALAM MENINGKATKAN PENDAPATAN UMKM DI ERA NEW NORMAL","authors":"Risda Choirunisa, Dety Mulyanti","doi":"10.52061/ebi.v5i1.102","DOIUrl":"https://doi.org/10.52061/ebi.v5i1.102","url":null,"abstract":"AbstrakMelihat kecenderungan tingginya pemanfaatan e-commerce bagi konsumen untuk melakukan pembelian dan pemanfaatan e-commerce bagi pelaku usaha untuk melakukan pemasaran dan penjualan produknya. Sehingga penelitian ini bertujuan untuk menganalisis peran e-commerce dalam mendorong peningkatan pendapatan UMKM pada masa new normal. Penelitian ini termasuk dalam penelitian deskriptif dan metode yang digunakan dalam penelitian ini adalah metode studi pustaka (literature review). Hasil kajian menunjukkan bahwa peningkatan pemanfaatan teknologi informasi berupa e-commerce di era new normal juga merupakan salah satu upaya pelaku usaha UMKM untuk mendorong kemampuan atau keterampilan dari sumber daya yang dimiliki. Perbaikan tata kelola UMKM di masa lalu dengan penggunaan e-commerce memungkinkan perusahaan untuk mendorong terciptanya keuntungan karena peningkatan daya saing dan keunggulan kompetitif yang dimiliki perusahaan dibandingkan dengan perusahaan pesaing.Kata kunci : Studi literatur, UKM, pendapatan, New Normal","PeriodicalId":275181,"journal":{"name":"Jurnal EBI","volume":"261 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129811546","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Lukmansyah Rifai Amirudin, R. M. R. Madhakomala, W. Wibowo
This study aims to develop a strategic model of the influence of career development, employee involvement, and employee engagement on the turnover intention at Fajar Surya. Quantitative methods are used in this study. The sample consists of 150 employees at the managerial level. The sample criteria in this study were permanent employees who had worked for at least 1 year. Data collection techniques by distributing questionnaires directly to all samples. Analysis of the data used is SEM-PLS. Empirical results show that career development and employee engagement have a negative and significant effect on turnover intention; with the greatest influence on career development variables. However, employee involvement has no significant effect on turnover intention. While career development has a positive and significant effect on employee engagement. However, employee involvement has no significant effect on employee engagement. Other results show that career development mediated by employee engagement has a negative and significant effect on turnover intention; However, employee involvement mediated by employee engagement has no significant effect on turnover intention. These empirical results show that the mediating role of employee engagement in career development can reduce employee intention to change jobs. This research resulted in a novelty of the turnover intention strategy model at Fajar Surya. Keywords: Turnover Intention; Career Development; Employee Involvement; Employee Engagement.
{"title":"DETERMINANTS OF EMPLOYEE TURNOVER INTENTION AT PT. FAJAR SURYA","authors":"Lukmansyah Rifai Amirudin, R. M. R. Madhakomala, W. Wibowo","doi":"10.52061/ebi.v5i1.88","DOIUrl":"https://doi.org/10.52061/ebi.v5i1.88","url":null,"abstract":"This study aims to develop a strategic model of the influence of career development, employee involvement, and employee engagement on the turnover intention at Fajar Surya. Quantitative methods are used in this study. The sample consists of 150 employees at the managerial level. The sample criteria in this study were permanent employees who had worked for at least 1 year. Data collection techniques by distributing questionnaires directly to all samples. Analysis of the data used is SEM-PLS. Empirical results show that career development and employee engagement have a negative and significant effect on turnover intention; with the greatest influence on career development variables. However, employee involvement has no significant effect on turnover intention. While career development has a positive and significant effect on employee engagement. However, employee involvement has no significant effect on employee engagement. Other results show that career development mediated by employee engagement has a negative and significant effect on turnover intention; However, employee involvement mediated by employee engagement has no significant effect on turnover intention. These empirical results show that the mediating role of employee engagement in career development can reduce employee intention to change jobs. This research resulted in a novelty of the turnover intention strategy model at Fajar Surya. Keywords: Turnover Intention; Career Development; Employee Involvement; Employee Engagement.","PeriodicalId":275181,"journal":{"name":"Jurnal EBI","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130438351","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Micro, Small and Medium Enterprises (MSMEs) is a term in the economic field which refers to productive economic businesses owned by individuals or legal entities that have a net worth of Rp. 200,000,000 and has annual sales of Rp. 1,000,000,000 and stand alone. The purpose of this study was to determine the impact of the Covid-19 pandemic on the Indonesian economy, especially MSMEs themselves. Researchers will conduct research to determine the effect of the Covid-19 pandemic on MSMEs in terms of market demand and the decline in purchasing power in Cirebon City. The results of this study are based on a series of statistical calculations, there are three hypotheses including the first hypothesis. It is known that the significant value is 0.000 0.05 and the t value is 4.688 t table 1.993 so it can be concluded that H1 is accepted. The results of the second hypothesis are known to be significant. of 0.212 0.05 and the value of t count 1.259 t table 1.993 so it can be concluded that H2 is rejected. And finally, the results of the third hypothesis are known to have a significance value of 0.000 0.05 and a calculated F value of 28.505 F table 3.12 so that it can be concluded that H3 is accepted which means that there is a simultaneous effect. Key words: MSME Business, Market Demand, Decline in Purchasing Power
{"title":"Pengaruh Pandemi Covid-19 Terhadap Usaha Mikro Kecil Menengah Ditinjau Dari Sudut Permintaan Pasar Dan Penurunan Daya Beli Di Kota Cirebon","authors":"Yolanda Albertina, Sudadi Pranata, S. Christina","doi":"10.52061/ebi.v4i2.78","DOIUrl":"https://doi.org/10.52061/ebi.v4i2.78","url":null,"abstract":"Micro, Small and Medium Enterprises (MSMEs) is a term in the economic field which refers to productive economic businesses owned by individuals or legal entities that have a net worth of Rp. 200,000,000 and has annual sales of Rp. 1,000,000,000 and stand alone. The purpose of this study was to determine the impact of the Covid-19 pandemic on the Indonesian economy, especially MSMEs themselves. Researchers will conduct research to determine the effect of the Covid-19 pandemic on MSMEs in terms of market demand and the decline in purchasing power in Cirebon City. The results of this study are based on a series of statistical calculations, there are three hypotheses including the first hypothesis. It is known that the significant value is 0.000 0.05 and the t value is 4.688 t table 1.993 so it can be concluded that H1 is accepted. The results of the second hypothesis are known to be significant. of 0.212 0.05 and the value of t count 1.259 t table 1.993 so it can be concluded that H2 is rejected. And finally, the results of the third hypothesis are known to have a significance value of 0.000 0.05 and a calculated F value of 28.505 F table 3.12 so that it can be concluded that H3 is accepted which means that there is a simultaneous effect. Key words: MSME Business, Market Demand, Decline in Purchasing Power","PeriodicalId":275181,"journal":{"name":"Jurnal EBI","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128025037","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to investigate the effect of idealism and relativism on accounting students' perceptions of accountants' unethical behavior. This research is important because the accounting profession is the guardian of public trust and accounting students are prospective accountants. The research was conducted using a survey technique with accounting students as respondents from a religion-based university. The prepared questionnaire was sent to accounting student respondents and the data that was successfully obtained through a questionnaire and met the requirements was then processed using SPSS 24 software. The quality of the data was determined through a series of tests such as normality and classical assumptions. The hypothesis was tested by multiple regression. The test results partially or simultaneously show that idealism and relativism affect accounting students' perceptions of accountants' unethical behavior. Therefore, universities as printers of the next generation need to provide learning that is able to improve and maintain idealism and foster relativism that is positive or in accordance with applicable norms. Providing learning about moral ethics and adding religious learning can be one solution. Key words: idealism, relativism, accountants, perception, ethics
{"title":"Pengaruh Idealisme Dan Relativisme Pada Persepsi Mahasiswa Akuntansi Atas Perilaku Tidak Etis Akuntan","authors":"Hendra Tanjung, Andri Indrawan","doi":"10.52061/ebi.v4i2.76","DOIUrl":"https://doi.org/10.52061/ebi.v4i2.76","url":null,"abstract":"This study aims to investigate the effect of idealism and relativism on accounting students' perceptions of accountants' unethical behavior. This research is important because the accounting profession is the guardian of public trust and accounting students are prospective accountants. The research was conducted using a survey technique with accounting students as respondents from a religion-based university. The prepared questionnaire was sent to accounting student respondents and the data that was successfully obtained through a questionnaire and met the requirements was then processed using SPSS 24 software. The quality of the data was determined through a series of tests such as normality and classical assumptions. The hypothesis was tested by multiple regression. The test results partially or simultaneously show that idealism and relativism affect accounting students' perceptions of accountants' unethical behavior. Therefore, universities as printers of the next generation need to provide learning that is able to improve and maintain idealism and foster relativism that is positive or in accordance with applicable norms. Providing learning about moral ethics and adding religious learning can be one solution. Key words: idealism, relativism, accountants, perception, ethics","PeriodicalId":275181,"journal":{"name":"Jurnal EBI","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124449654","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Human resources (HR) is a very important factor that cannot even be separated from an organization. In addition, HR is also an influencing factor. So it can be said that a company can develop very rapidly if it has many competent human resources in their fields, on the other hand if the human resources working in a company are not qualified then the development of the company will also be hampered. Factors that can affect employee performance are the work environment and work motivation. The purpose and objective of this study was to determine the effect of work motivation and environment on employee performance at Empal Gentong H.Apud Tengah Tani Cirebon. This research was conducted at Empal Gentong H.Apud Tengah Tani Cirebon. The data collection method used is the sampling method with the research sample totaling 45 people. The analytical method used is multiple regression. The results of the study found that all variables Motivation, Work Environment had a positive and significant effect on the managerial performance variable. We recommend that Empal Gentong H.Apud Tengah Tani Cirebon further improve all aspects of the company so that managerial performance within the company will be more effective and efficient in carrying out each task and responsibility within the company. Keyword: Motivation, Work Environment, And Employee Performance
人力资源(HR)是一个非常重要的因素，甚至离不开一个组织。此外，人力资源也是一个影响因素。所以可以说，如果一个公司在他们的领域有很多称职的人力资源，那么它可以发展得非常迅速，另一方面，如果一个公司的人力资源工作不合格，那么公司的发展也会受到阻碍。影响员工绩效的因素有工作环境和工作动机。本研究的目的和目的是确定工作动机和环境对Empal genong H.Apud Tengah Tani Cirebon员工绩效的影响。这项研究是在Empal genong H.Apud Tengah Tani Cirebon进行的。数据收集方法为抽样法，研究样本共45人。采用多元回归分析方法。研究结果发现，动机、工作环境对管理绩效变量均有显著的正向影响。我们建议Empal genong H.Apud Tengah Tani Cirebon进一步改善公司的各个方面，使公司内部的管理绩效在执行公司内部的每一项任务和责任时更加有效和高效。关键词:激励，工作环境，员工绩效
{"title":"Pengaruh Motivasi Kerja Dan Lingkungan Kerja Terhadap Kinerja Karyawan Di Empal Gentong H. Apud Tengahtani Cirebon","authors":"Sitta Nurhajijah, Andwina Firmani, Kholilah Azkiyah Asyfia","doi":"10.52061/ebi.v4i2.81","DOIUrl":"https://doi.org/10.52061/ebi.v4i2.81","url":null,"abstract":"Human resources (HR) is a very important factor that cannot even be separated from an organization. In addition, HR is also an influencing factor. So it can be said that a company can develop very rapidly if it has many competent human resources in their fields, on the other hand if the human resources working in a company are not qualified then the development of the company will also be hampered. Factors that can affect employee performance are the work environment and work motivation. The purpose and objective of this study was to determine the effect of work motivation and environment on employee performance at Empal Gentong H.Apud Tengah Tani Cirebon. This research was conducted at Empal Gentong H.Apud Tengah Tani Cirebon. The data collection method used is the sampling method with the research sample totaling 45 people. The analytical method used is multiple regression. The results of the study found that all variables Motivation, Work Environment had a positive and significant effect on the managerial performance variable. We recommend that Empal Gentong H.Apud Tengah Tani Cirebon further improve all aspects of the company so that managerial performance within the company will be more effective and efficient in carrying out each task and responsibility within the company. Keyword: Motivation, Work Environment, And Employee Performance","PeriodicalId":275181,"journal":{"name":"Jurnal EBI","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134316452","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
D. Purnamasari, Dewi Maharani Purbasari, A. Kholifah
This study aims to determine the effect of product variant variables and consumer purchasing decisions which are expected to increase the percentage of sales on Indomie products. The population used in this study was the school-age population in Tengah Tani Subdistrict, Cirebon Regency, amounting to 15,814 people. This research method uses area sampling technique. To determine which population will be used as a data source, the sampling is based on a population of 15,814 people, taking the sample using amounted to 105 school-age residents in Tengah Tani District, Cirebon Regency. Data were obtained from questionnaires which were then analyzed using the SPSS program. The results showed the results of the regression equation as follows: Y = 10.100 + 0.675 X. Hypothesis testing using the t-test showed that the two independent variables with a t-value of 8.227 and a t-table of 1.660 that were studied were proven to have a significant effect on the dependent variable. Figures R of 0.630 and R Square of 0.397 indicate that 39.7% of product variance can be explained by independent variables in the regression equation. So from these results, the factors that become the basis for consumers to buy Indomie products are so many product variants, and the many product variants in each type of product. Therefore, the quality of these factors must be maintained and it would be better if the quality should be further improved. With better quality, it is not impossible that Indomie products will become one of the products that are in great demand by the public. Keywords: Product variant, Consumer Purchase Decision, Indomie Products
{"title":"Pengaruh Varian Produk Indomie Terhadap Keputusan Pembelian Konsumen Studi Kasus Di Kecamatan Tengah Tani Kabupaten Cirebon","authors":"D. Purnamasari, Dewi Maharani Purbasari, A. Kholifah","doi":"10.52061/ebi.v4i2.79","DOIUrl":"https://doi.org/10.52061/ebi.v4i2.79","url":null,"abstract":"This study aims to determine the effect of product variant variables and consumer purchasing decisions which are expected to increase the percentage of sales on Indomie products. The population used in this study was the school-age population in Tengah Tani Subdistrict, Cirebon Regency, amounting to 15,814 people. This research method uses area sampling technique. To determine which population will be used as a data source, the sampling is based on a population of 15,814 people, taking the sample using amounted to 105 school-age residents in Tengah Tani District, Cirebon Regency. Data were obtained from questionnaires which were then analyzed using the SPSS program. The results showed the results of the regression equation as follows: Y = 10.100 + 0.675 X. Hypothesis testing using the t-test showed that the two independent variables with a t-value of 8.227 and a t-table of 1.660 that were studied were proven to have a significant effect on the dependent variable. Figures R of 0.630 and R Square of 0.397 indicate that 39.7% of product variance can be explained by independent variables in the regression equation. So from these results, the factors that become the basis for consumers to buy Indomie products are so many product variants, and the many product variants in each type of product. Therefore, the quality of these factors must be maintained and it would be better if the quality should be further improved. With better quality, it is not impossible that Indomie products will become one of the products that are in great demand by the public. Keywords: Product variant, Consumer Purchase Decision, Indomie Products","PeriodicalId":275181,"journal":{"name":"Jurnal EBI","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124763933","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to analyze and prove the effect of production planning and product quality on operational performance moderated by standard operating procedures (SOP). The types of data used in this study are primary data originating from employees of PT. Tritunggal Sinarjaya with a total of 145 respondents. Sampling of this research sampling technique is Random Sampling. This study analyzes the relationship between the effect of production planning and product quality on operational performance moderated by standard operating procedures (SOP). This study uses data analysis method Partial Least Square (PLS). The results showed that production planning had a significant effect on operational performance. Product quality has no significant effect on operational performance. Standard operating procedures (SOP) have a significant effect on operational performance. Production planning has no significant effect on operational performance which is moderated by standard operating procedures (SOP). And product quality has no significant effect on operational performance which is moderated by standard operating procedures (SOP). Keywords: Production Planning, Product Quality,Operational Performance, Standard Operating Procedures (SOP)
{"title":"Pengaruh Perencanaan Produksi Dan Kualitas Produk Terhadap Kinerja Operasional Yang Dimoderasi Oleh Standar Operasional Prosedur (SOP) Pada PT. Tritunggal Sinarjaya","authors":"Ari Soeti Yani, Indri Apriyani Daka","doi":"10.52061/ebi.v4i2.77","DOIUrl":"https://doi.org/10.52061/ebi.v4i2.77","url":null,"abstract":"This study aims to analyze and prove the effect of production planning and product quality on operational performance moderated by standard operating procedures (SOP). The types of data used in this study are primary data originating from employees of PT. Tritunggal Sinarjaya with a total of 145 respondents. Sampling of this research sampling technique is Random Sampling. This study analyzes the relationship between the effect of production planning and product quality on operational performance moderated by standard operating procedures (SOP). This study uses data analysis method Partial Least Square (PLS). The results showed that production planning had a significant effect on operational performance. Product quality has no significant effect on operational performance. Standard operating procedures (SOP) have a significant effect on operational performance. Production planning has no significant effect on operational performance which is moderated by standard operating procedures (SOP). And product quality has no significant effect on operational performance which is moderated by standard operating procedures (SOP). Keywords: Production Planning, Product Quality,Operational Performance, Standard Operating Procedures (SOP) ","PeriodicalId":275181,"journal":{"name":"Jurnal EBI","volume":"77 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127206668","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Technological advances and the increasing needs of society make companies complete to crete good relitionships with consumers and potential counsumers as well as form brandawareness in consumers. This study aims to: 1) To determine the effect of television advertising one the formation of brand awareness in the Tokopedia Bangtan Sonyeondan series; 2)To determine the influence of brand ambassador on the formation or brand awareness in the Tokopedia Bangtan Sonyeondan series; 3) To determine the effect of television advertising and brand ambassadors on the formation of brand awareness in the Tokopedia Bangtan Sonyeondan series. This research is descriptive and verification with a sample of 100 people in the city of Cirebon aged 20-50 years form a total of 145,993 inhabitants. This data was analyzed by multiple linear regression, correlation and determination. The results showe the partially television advertising has and effect on the formation of brand awareness (sig= 0.002 0.005); brand ambassadors influence the formation of brand awareness (sig= 0.001 0.005). television advertising has a strong relationship with brand ambassadors with a correlation coefficient value of 0.657. the higher the correlation coefficient, the better the correlation model because the independent variables can explain the dependent variabel better.
{"title":"Pengaruh Periklanan Televisi Dan Duta Merek Terhadap Pembentukan Kesadaran Merek Pada Tokopedia Seri Bangtan Sonyeondan","authors":"D. Purnamasari, Aulia Dwi Septyani, I. Rusydi","doi":"10.52061/ebi.v4i1.55","DOIUrl":"https://doi.org/10.52061/ebi.v4i1.55","url":null,"abstract":"Technological advances and the increasing needs of society make companies complete to crete good relitionships with consumers and potential counsumers as well as form brandawareness in consumers. This study aims to: 1) To determine the effect of television advertising one the formation of brand awareness in the Tokopedia Bangtan Sonyeondan series; 2)To determine the influence of brand ambassador on the formation or brand awareness in the Tokopedia Bangtan Sonyeondan series; 3) To determine the effect of television advertising and brand ambassadors on the formation of brand awareness in the Tokopedia Bangtan Sonyeondan series. This research is descriptive and verification with a sample of 100 people in the city of Cirebon aged 20-50 years form a total of 145,993 inhabitants. This data was analyzed by multiple linear regression, correlation and determination. The results showe the partially television advertising has and effect on the formation of brand awareness (sig= 0.002 0.005); brand ambassadors influence the formation of brand awareness (sig= 0.001 0.005). television advertising has a strong relationship with brand ambassadors with a correlation coefficient value of 0.657. the higher the correlation coefficient, the better the correlation model because the independent variables can explain the dependent variabel better.","PeriodicalId":275181,"journal":{"name":"Jurnal EBI","volume":"89 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115727517","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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