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International Conference on Mobile Business (ICMB'05)最新文献

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Mobile customer relationship management: an explorative investigation of the Italian consumer market 移动客户关系管理:意大利消费市场的探索性调查
Pub Date : 2005-07-11 DOI: 10.1109/ICMB.2005.63
G. Camponovo, Y. Pigneur, A. Rangone, F. Renga
Mobile customer relationship management (CRM) services seem to have all the characteristics commonly associated with successful mobile services and have accordingly been predicted to be among the most promising. However, real development of this sector has not been well explored so far, especially in relation to the actual supply of mobile CRM services to the public. The purpose of this paper is to reduce this gap by giving a first snapshot of the current development of the supply of mobile CRM services to consumers taken in the context of the Italian market. In order to do so, it firstly proposes a conceptual framework indicating the relevant aspects to investigate for assessing this kind of environments: the market, value propositions, actors and issues. Then it applies this framework to get an overview of the supply of mobile CRM services in Italy and provides some empirical insight about its current development obtained through an exhaustive survey of the current supply of 750 services from 353 firms.
移动客户关系管理(CRM)服务似乎具有所有与成功的移动服务相关的特征,因此被预测为最有前途的服务之一。然而,到目前为止,这一领域的真正发展还没有得到很好的探索,特别是在向公众提供移动客户关系管理服务方面。本文的目的是通过在意大利市场的背景下为消费者提供移动CRM服务供应的当前发展的第一个快照来减少这一差距。为了做到这一点,它首先提出了一个概念框架,表明评估这种环境需要调查的相关方面:市场,价值主张,行动者和问题。然后,它应用这个框架来获得意大利移动CRM服务供应的概述,并通过对353家公司目前750项服务供应的详尽调查,提供有关其当前发展的一些经验见解。
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引用次数: 62
A middleware for supporting context-aware services in mobile and ubiquitous environment 用于在移动和无处不在的环境中支持上下文感知服务的中间件
Pub Date : 2005-07-11 DOI: 10.1109/ICMB.2005.7
Nam-Shik Park, Kang-Woo Lee, Hyun Kim
Ubiquitous computing has developed with mobile computing technology. With the recent advances in mobile computer technology and wireless network, the nature of the services proposed to the users is moving towards mobile and context-aware services. On account of such moving, applications and services in mobile and ubiquitous environment must be aware of their changing environments and adapt according to changing contexts. However, developing such systems providing context-aware applications or services is still a complex and time-consuming task. Therefore, we introduce architecture of context-aware service middleware (CASM) that will provide a middleware-level support for building and rapid prototyping of context-aware services and describe interactions based on the architecture.
普适计算随着移动计算技术的发展而发展。随着移动计算机技术和无线网络的发展,向用户提供的服务的性质正在向移动和上下文感知服务方向发展。由于这种移动,移动和无处不在的环境中的应用程序和服务必须意识到它们不断变化的环境,并根据不断变化的上下文进行调整。然而,开发这种提供上下文感知应用程序或服务的系统仍然是一项复杂且耗时的任务。因此,我们引入了上下文感知服务中间件(CASM)的体系结构,它将为上下文感知服务的构建和快速原型化提供中间件级别的支持,并描述基于该体系结构的交互。
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引用次数: 30
Introduction of 3rd generation wireless services in a multi-enterprise VPN environment: case of the port of Rotterdam 在多企业VPN环境中引入第三代无线业务:以鹿特丹港为例
Pub Date : 2005-07-11 DOI: 10.1109/ICMB.2005.53
L. Pau, Hong Chen, P. V. D. Coterlet, R. Zuidwijk
The needs as well as the bottlenecks are analyzed in the deployment and use of wireless services in a networked environment of companies sharing some common supply chain processes. The specific case is the multi-enterprise networks around the port of Rotterdam, researched as part a large project on value-added wireless services in this environment, sponsored by KPN mobile. New services, operational requirements, decision processes as well as tariffs and organizational problems are reported.
分析了在公司共享一些公共供应链流程的网络环境中部署和使用无线服务的需求和瓶颈。具体的案例是鹿特丹港周围的多企业网络,作为该环境下增值无线服务大型项目的一部分进行研究,该项目由KPN mobile赞助。报告新的服务、操作要求、决策过程以及关税和组织问题。
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引用次数: 0
Contextual perceived usefulness? Toward an understanding of mobile commerce acceptance 情境感知有用性?了解移动商务的接受程度
Pub Date : 2005-07-11 DOI: 10.1109/ICMB.2005.31
Thaemin Lee, J. Jun
We propose contextual perceived usefulness (CPU) as a new construct that reflects mobile commerce (MC)-specific features. By adding CPU to the technology acceptance model (TAM), this study extends the applicability of the TAM in MC context. The empirical results support the extended TAM in explaining consumers' behavioral intentions to use MC. The implications of this work to both researchers and practitioners are discussed.
我们提出上下文感知有用性(CPU)作为反映移动商务(MC)特定功能的新结构。通过将CPU加入到技术接受模型(TAM)中,本研究扩展了TAM在MC情境下的适用性。实证结果支持扩展TAM解释消费者使用MC的行为意图,并讨论了本工作对研究者和实践者的启示。
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引用次数: 50
Toward a new paradigm of innovation on the mobile platform: redefining the roles of content providers, technology companies, and users 走向移动平台创新的新范式:重新定义内容提供商、技术公司和用户的角色
Pub Date : 2005-07-11 DOI: 10.1109/ICMB.2005.107
N. Ziv
Innovation on the mobile platform has focused on the development of infrastructure and devices with mobile carriers and device manufacturers leading the effort. With the commoditization of voice traffic, there has been shift toward content innovation. In order for innovation to continue to flourish on the mobile platform, a new paradigm must be adopted. Rather than the current linear approach in which carriers dictate the terms to content providers and users, this new paradigm is more networked and ecological in structure. The key constituents include content providers, technology companies (both carriers and device manufacturers) and users of the mobile platform all of whom play important roles and continually interact to foster innovation. A case study on TJNet, an Italian mobile content provider, illustrates the new paradigm.
移动平台的创新主要集中在基础设施和设备的开发上,由移动运营商和设备制造商主导。随着语音通信的商品化,内容创新已经开始转变。为了让创新在移动平台上继续蓬勃发展,必须采用一种新的模式。与目前运营商向内容提供商和用户发号施令的线性方式不同,这种新模式在结构上更加网络化和生态化。关键的组成部分包括内容提供商、技术公司(包括运营商和设备制造商)和移动平台的用户,他们都扮演着重要的角色,并不断互动以促进创新。对意大利移动内容提供商TJNet的案例研究说明了这种新模式。
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引用次数: 21
An experimental study of a business domain independent application level and Internet access authentication and authorization concept 一个独立于业务领域的应用层和互联网接入认证授权概念的实验研究
Pub Date : 2005-07-11 DOI: 10.1109/ICMB.2005.17
Rainer Huber, N. Jordan
The movement of many business domains towards offering services via the Internet demands for convergent and extensible AAA (authentication, authorization and accounting) concepts. This paper introduces a convergent access and application level AAA framework that ports the concepts of IEEE 802.1x and EAP to the application layer and utilizes SOAP as the transport medium for EAP messages. The requirements for the mobile network operator domain have been analyzed and as a proof of concept, an Internet shop application has also been implemented. It supports secure payment via EAP-SIM by utilizing the developed AAA framework. In addition, the integration into an IEEE 802.11i reference environment is described and EAP-SIM AAA characteristics on the WLAN access level have been investigated.
许多业务领域都在向通过Internet提供服务的方向发展,这需要聚合和可扩展的AAA(身份验证、授权和记帐)概念。本文介绍了一个融合访问和应用层的AAA框架,该框架将IEEE 802.1x和EAP的概念移植到应用层,并利用SOAP作为EAP消息的传输介质。分析了移动网络运营商领域的需求,并实现了一个网上商店应用程序作为概念验证。它利用开发的AAA框架,支持通过EAP-SIM进行安全支付。此外,还描述了与IEEE 802.11i参考环境的集成,并研究了WLAN访问级别上的EAP-SIM AAA特性。
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引用次数: 3
The impact of wireless field force automation on New Zealand trade services organizations 无线场力自动化对新西兰贸易服务组织的影响
Pub Date : 2005-07-11 DOI: 10.1109/ICMB.2005.102
D. Innes, S. Barnes, Eusebio Scornavacca
Wireless and mobile technologies are changing the way that many organizations operate and do business. Mobile B2E solutions, especially field force automation, have been widely adopted throughout the planet. This paper investigates the impact of wireless field force automation on two New Zealand trade services organizations. The findings demonstrate that wireless technologies can enhance the benefits of traditional field force automation. The paper concludes with recommendations for future practice and research.
无线和移动技术正在改变许多组织运营和开展业务的方式。移动B2E解决方案,特别是野战部队自动化,已在全球广泛采用。本文调查了无线场力自动化对两个新西兰贸易服务组织的影响。研究结果表明,无线技术可以增强传统野战部队自动化的优势。最后,对今后的实践和研究提出了建议。
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引用次数: 12
Security issues in SIP signaling in wireless networks and services 无线网络和服务中SIP信令的安全问题
Pub Date : 2005-07-11 DOI: 10.1109/ICMB.2005.89
Elthea T. Lakay, J. Agbinya
SIP appears to be a powerful and useful signaling protocol supporting mobility for wireless IP networks but it has inherent weaknesses and dangers. This paper is a study on the security and disruption time (delay) of SIP and SIP signaling in wireless networks and services. For disruption time, we specifically looked at the VoIP time. We compared the disruption time for MIP and SIP.
SIP是一种支持无线IP网络移动性的功能强大的信令协议,但它也存在固有的弱点和危险。本文对无线网络和业务中SIP和SIP信令的安全性和中断时间(延迟)进行了研究。对于中断时间,我们特别关注了VoIP时间。我们比较了MIP和SIP的中断时间。
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引用次数: 6
Ubitem: a framework for interactive marketing in location-based gaming environment Ubitem:基于位置的游戏环境中的互动营销框架
Pub Date : 2005-07-11 DOI: 10.1109/ICMB.2005.108
Sang-Yeal Han, Moonkyo Cho, Mun-kee Choi
Mobile game and advertising are evolving rapidly and becoming the key of mobile contents market. More powerful mobile devices have enabled the creation of better and richer mobile games and advertising. This paper proposes a framework, called Ubitem, which addresses many of the issues that are characteristic of mobile gaming and advertising. Ubitem facilitates time and location-sensitive, interactive marketing by enabling users with the location-aware technology capability to collect nearby items such as m-coupons and redeem the items in the close participating stores. We believe that mobile advertising within location-based gaming will most likely enable much richer entertaining experiences as well as the advertisers get superior responses from the users by linking a virtual game play and real-life action.
手机游戏和广告正在迅速发展,成为移动内容市场的关键。更强大的移动设备能够创造出更好更丰富的手机游戏和广告。本文提出了一个名为Ubitem的框架,它解决了许多手机游戏和广告所特有的问题。Ubitem促进了对时间和地点敏感的互动营销,用户可以通过位置感知技术收集附近的物品,如m-优惠券,并在附近的参与商店兑换这些物品。我们认为,基于位置的游戏中的移动广告很可能会带来更丰富的娱乐体验,广告商通过将虚拟游戏玩法与现实生活中的行动联系起来,从用户那里获得更好的反馈。
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引用次数: 13
ContextUML: a UML-based modeling language for model-driven development of context-aware Web services ContextUML:一种基于uml的建模语言,用于上下文感知Web服务的模型驱动开发
Pub Date : 2005-07-11 DOI: 10.1109/ICMB.2005.33
Quan Z. Sheng, B. Benatallah
Context-aware Web services are emerging as a promising technology for the electronic businesses in mobile and pervasive environments. Unfortunately, complex context-aware services are still hard to build. In this paper, we present a modeling language for the model-driven development of context-aware Web services based on the Unified Modeling Language (UML). Specifically, we show how UML can be used to specify information related to the design of context-aware services. We present the abstract syntax and notation of the language and illustrate its usage using an example service. Our language offers significant design flexibility that considerably simplifies the development of context-aware Web services.
上下文感知Web服务正在成为移动和普及环境中电子业务的一项有前途的技术。不幸的是,复杂的上下文感知服务仍然很难构建。在本文中,我们提出了一种基于统一建模语言(UML)的上下文感知Web服务的模型驱动开发的建模语言。具体地说,我们将展示如何使用UML来指定与上下文感知服务的设计相关的信息。我们给出了该语言的抽象语法和符号,并通过一个示例服务说明了它的用法。我们的语言提供了显著的设计灵活性,极大地简化了上下文感知Web服务的开发。
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引用次数: 303
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International Conference on Mobile Business (ICMB'05)
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