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Strangers of Popular Culture – The Verbal and Pictorial Aesthetics of Mythological Metal Music 流行文化的异乡人——神话金属音乐的语言美学与图像美学
Pub Date : 2017-12-01 DOI: 10.1515/auscom-2017-0002
J. Fejes
Abstract Extreme metal music is held to be a destructive genre of popular culture, treated as a pariah for many. Being a seriously misunderstood genre, I would like to highlight that metal music is a result of conscious work process that cannot only be noticed on the level of the music but on the level of verbal and pictorial expressions too. In my paper, I would like to show the working mechanisms of the so-called “(neo)pagan/mythological metal” movement, focusing on the rhetoric side of its mentioned expressions, searching for the ways these bands rewrite ancient myths and legends. For my research, I will use three main threads: 1) history of religion (looking for the connections of the reception of ancient topics in contemporary society, e.g. New Age Cults and New Religious Movements); 2) reception theory, as the thoughts of Northrop Frye, Wolfgang Iser (1972), and John Fiske (2011) all should help to understand the general processes behind reading and producing texts; 3) subculture studies – e.g. the works of Richard Schusterman and Deena Weinstein (2002) to have a deeper insight to the genres standing on the edge of mass and high culture. After a general introduction, I would like to demonstrate the above mentioned through some case studies. The chosen mythological cultures are going to be the world of the ancient Middle East (Mesopotamia, Egypt, and the Old Testament), the classical Roman world, and the Viking Era, also showing some Hungarian and Romanian examples in the last section. In each section, the following issues should be examined: band and stage names connected to the topic, album titles, lyrics, and album covers. All these together will show us many clear patterns from romantic nostalgia to allegoric concepts, all revolving around the essence of metal music: being a Stranger in a familiar society.
极端金属音乐被认为是一种破坏性的流行文化流派,被许多人视为贱民。作为一种被严重误解的类型,我想强调的是,金属音乐是一种有意识的工作过程的结果,不仅在音乐层面上被注意到,而且在语言和图像表达的层面上也被注意到。在我的论文中,我想展示所谓的“(新)异教/神话金属”运动的运作机制,重点关注其所提到的表达的修辞方面,寻找这些乐队改写古代神话和传说的方式。在我的研究中,我将使用三个主线:1)宗教史(寻找当代社会对古代话题的接受之间的联系,例如新纪元邪教和新宗教运动);2)接受理论,正如诺斯罗普·弗莱、沃尔夫冈·伊瑟尔(1972)和约翰·菲斯克(2011)的思想一样,都应该有助于理解阅读和产生文本背后的一般过程;3)亚文化研究-例如Richard Schusterman和Deena Weinstein(2002)的作品,对站在大众文化和高雅文化边缘的流派有更深入的了解。在一般性介绍之后,我想通过一些案例来论证上述内容。所选择的神话文化将是古代中东的世界(美索不达米亚,埃及和旧约),古典罗马世界和维京时代,在最后一节也展示了一些匈牙利和罗马尼亚的例子。在每个部分中,应该检查以下问题:与主题相关的乐队和舞台名称,专辑名称,歌词和专辑封面。所有这些都将向我们展示许多清晰的模式,从浪漫的怀旧到寓意的概念,所有这些都围绕着金属音乐的本质:在熟悉的社会中成为一个陌生人。
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引用次数: 1
Holocaust Representation and Graphical Strangeness in Art Spiegelman’s Maus: A Survivor’s Tale: “Funny Animals,” Constellations, and Traumatic Memory 在Art Spiegelman的《老鼠:幸存者的故事:有趣的动物、星座和创伤记忆》中,大屠杀的再现和图形的陌生感
Pub Date : 2017-12-01 DOI: 10.1515/auscom-2017-0003
A. Gavrilă
Abstract Art Spiegelman’s MAUS, a Pulitzer-prize-winning two-volume graphic novel, zooms into wartime Poland, interweaving young Vladek’s – the author’s father – experiences of World War II and the present day through uncanny visual and verbal representational strategies characteristic of the comics medium. “I’m literally giving a form to my father’s words and narrative”, Spiegelman remarks on MAUS, “and that form for me has to do with panel size, panel rhythms, and visual structures of the page”. The risky artistic strategies and the “strangeness” of its form, to use Harold Bloom’s term, are essential to how the author represents the horrors of the Holocaust: by means of anthropomorphic caricatures and stereotypes depicting Germans as cats, Jewish people as mice, Poles as pigs, and so on. Readings of MAUS often focus on the cultural connotations in the context of postmodernism and in the Holocaust literature tradition, diminishing the importance of its hybrid narrative form in portraying honest, even devastating events. Using this idea as a point of departure, along with a theoretical approach to traumatic memory and the oppressed survivor’s story, I will cover three main topics: the “bleeding” and re-building of history, in an excruciating obsession to save his father’s – a survivor of Auschwitz – story for posterity and to mend their alienating relationship and inability to relate; the connection between past and present, the traumatic subject, and the vulnerability it assumes in drawing and writing about life during the Holocaust as well as the unusual visual and narrative structure of the text. The key element of my study, as I analyse a range of sections of the book, focuses on the profound and astonishing strangeness of the work itself, which consequently assured MAUS a canonical status in the comics’ tradition.
Spiegelman的MAUS是一部获得普利策奖的两卷本图画小说,将战争时期的波兰放大,通过漫画媒介特征的不可思议的视觉和语言表现策略,将年轻的Vladek(作者的父亲)对二战和当今的经历交织在一起。Spiegelman在谈到mau时表示:“我实际上是在给父亲的文字和叙述赋予一种形式,这种形式对我来说与页面的大小、节奏和视觉结构有关。”用哈罗德·布鲁姆(Harold Bloom)的话说,这种冒险的艺术策略和形式的“陌生感”对于作者如何表现大屠杀的恐怖至关重要:通过拟人化的漫画和刻板印象,将德国人描绘成猫,犹太人描绘成老鼠,波兰人描绘成猪,等等。对MAUS的解读往往侧重于后现代主义背景下和大屠杀文学传统中的文化内涵,从而削弱了其混合叙事形式在描绘诚实甚至毁灭性事件方面的重要性。以这一观点为出发点,结合对创伤记忆和被压迫幸存者故事的理论研究,我将涵盖三个主要主题:“流血”和历史的重建,以一种难以忍受的执著为后代拯救他父亲——奥斯维辛集中营的幸存者——的故事,修复他们疏远的关系和无法联系的能力;过去和现在之间的联系、创伤性主题、在描绘和写作大屠杀期间的生活时所表现出的脆弱性,以及文本不同寻常的视觉和叙事结构。当我分析这本书的一系列章节时,我的研究的关键因素集中在作品本身的深刻和惊人的奇异性上,因此确保了MAUS在漫画传统中的权威地位。
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引用次数: 1
Linguistic and Non-Linguistic Elements in Detecting (Hungarian) Fake News (匈牙利语)假新闻检测中的语言和非语言因素
Pub Date : 2017-12-01 DOI: 10.1515/auscom-2017-0001
Ágnes Veszelszki
Abstract Fake news texts often show clear signs of the deceptive nature; still, they are shared by many users on Facebook. What could be the reason for this? The paper tries to answer the question by collecting the linguistic and non-linguistic characteristics of fake news. Linguistic characteristics include among others the exaggerating, sensational title, the eye-catching, tabloid-style text, the correct or incorrect use of terms, and the fake URLs imitating real websites; non-linguistic characteristics are expressive pictures often featuring celebrities, the use of all caps, excessive punctuation, and spelling mistakes. The corpus was compiled using snowball sampling: manipulative news not originating from big news portals were collected from the social networking website Facebook. The aim of the study is to identify the characteristics of Hungarian fake news in comparison to the English ones and to elaborate a system of aspects which help identify fake news.
摘要假新闻文本往往具有明显的欺骗性;尽管如此,Facebook上仍有许多用户分享这些照片。这可能是什么原因呢?本文试图通过收集假新闻的语言和非语言特征来回答这个问题。语言特征包括标题夸张、耸人听闻、文字醒目、小报式、用词正确或不正确、仿照真实网站的虚假网址等;非语言特征是富有表现力的图片,通常以名人为主角,使用大写字母,过多的标点符号和拼写错误。语料库采用滚雪球抽样的方法编制:从社交网站Facebook收集非大型新闻门户网站的操纵新闻。本研究的目的是识别匈牙利假新闻与英语假新闻相比的特点,并阐述一个有助于识别假新闻的方面系统。
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引用次数: 7
Digital Immigrants – Strangers 数字移民——陌生人
Pub Date : 2017-12-01 DOI: 10.1515/auscom-2017-0004
G. Molnár, Zoltán Szűts, Katalin Nagy
Abstract In social context, a stranger can be identified as one who is excluded from a group. This group can sometimes have only a few members, while in other cases it can consist of a whole nation or of an entire society. From a digital perspective, there are two kinds of citizens: first, those who are members of the digital information society. They are able to take part in social and public communication on several levels. Their habits often make life easier, and the pace they live their lives at is faster than of those before them. They are the digital natives. Second, there are those who designed the digital world, but ironically they are the ones who do not really understand how it works in practice. They are the digital immigrants, the strangers. In our study, our key point is that digital immigrants, who have been in this world longer than the so-called digital natives, are perceived as strangers as they are in many ways excluded from today’s digital information society. The rituals of their daily interaction, routine, and media consumption as well as information gathering differ from those who are “full members” of the information society.
在社会语境中,陌生人可以被定义为一个被排除在群体之外的人。这个群体有时只有少数成员,而在其他情况下,它可以由整个国家或整个社会组成。从数字的角度来看,公民有两种:第一种是数字信息社会的成员。他们能够在多个层面上参与社会和公共交流。他们的习惯往往使生活更轻松,他们的生活节奏比前人更快。他们是数字原住民。第二,有些人设计了数字世界,但具有讽刺意味的是,他们并不真正了解它在实践中是如何运作的。他们是数字移民,是陌生人。在我们的研究中,我们的重点是数字移民,他们比所谓的数字原住民在这个世界上生活的时间更长,被认为是陌生人,因为他们在很多方面被排除在今天的数字信息社会之外。他们的日常互动、例行公事、媒体消费以及信息收集的仪式与信息社会的“正式成员”不同。
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引用次数: 2
Ryan Holiday: Trust Me, I’m Lying: Confessions of a Media Manipulator 瑞安·霍乐迪:《相信我,我在撒谎:一个媒体操纵者的自白》
Pub Date : 2017-12-01 DOI: 10.1515/AUSCOM-2017-0007
A. Molnar
The “dark handbook” of media manipulation published by Portfolio Hardcover was authored by “digital native” public relations specialist, marketer, and media strategist Ryan Holiday. Born on 16 June 1987, in Sacramento, California, Holiday – the inspiring symbol of living life on your own terms and making a living out of it – began his professional career at the age of 19, after dropping out of high school. Trust Me, I’m Lying (2012) is the fi rst of his four practical books published so far: The Obstacle Is the Way (2014), Ego Is the Enemy (2016), and The Daily Stoic (2016). The fi rst edition was published on 19 July 2012 in New York and soon became a bestseller mentioned by the Wall Street Journal, The Huffi ngton Post, AdAge, The Columbia Journalism Review, Forbes, The New York Times, TechCrunch, The Times-Picayune, Fast Company, The Next Web, and Boing Boing. The second edition2 that is being reviewed here was released in 2015 and provides case studies to support the authors’ arguments outlined in the book. This contemporary genius and thought-provoking book about the dawn of online publishing is a “must read” for all media and public relations students and practising professionals. “When intelligent people read, they ask themselves a simple question: What do I plan to do with this information? Most readers have abandoned even pretending to consider this” (2015: 234). Due to its simple language and explicit vocabulary, basically anyone can understand its content that is split into bite-sized portions that can be read “on the go”: “Infl uence is ultimately the goal of most blogs and blog publishers, because that infl uence can be sold to a larger media company” (2015: 38). While working for American Apparel and Tucker Max, the young hustler and later “whistleblower” observed the working of the mass-media system affected
这本由Portfolio Hardcover出版的媒体操纵“黑暗手册”是由“数字原住民”公关专家、营销人员和媒体战略家瑞安·霍利迪撰写的。霍乐迪于1987年6月16日出生在加利福尼亚州的萨克拉门托,他是按照自己的方式生活并以此为生的鼓舞人心的象征。他从高中辍学后,19岁就开始了他的职业生涯。《相信我,我在说谎》(2012)是他迄今为止出版的四本实用书籍中的第一本:《障碍是道路》(2014)、《自我是敌人》(2016)和《每日斯多葛》(2016)。第一版于2012年7月19日在纽约出版,很快成为《华尔街日报》、《赫芬顿邮报》、《AdAge》、《哥伦比亚新闻评论》、《福布斯》、《纽约时报》、TechCrunch、《时代周刊》、《快公司》、《下一个网络》和《波音波音》提到的畅销书。本文回顾的第二版于2015年发布,提供了案例研究来支持作者在书中概述的论点。这本当代天才之作和发人深省的书讲述了网络出版的曙光,是所有媒体和公共关系专业学生和执业专业人士的“必读”。“当聪明人阅读时,他们会问自己一个简单的问题:我打算用这些信息做什么?”大多数读者甚至已经放弃了假装考虑这一点”(2015:234)。由于其简单的语言和明确的词汇,基本上任何人都可以理解它的内容,分成一口大小的部分,可以“在路上”阅读:“影响力是大多数博客和博客出版商的最终目标,因为这种影响力可以卖给更大的媒体公司”(2015:38)。在为American Apparel和Tucker Max工作期间,这位年轻的骗子,后来的“举报人”观察到大众媒体系统的运作受到了影响
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引用次数: 18
The Beautiful Stranger – Szekler Teenagers’ Role Models 美丽的陌生人——塞克勒青少年的榜样
Pub Date : 2017-12-01 DOI: 10.1515/auscom-2017-0005
Orsolya Gergely
Abstract The social learning theory emphasizes that model giving or guiding has always been one of the most powerful means for transmitting values, for demonstrating and accentuating the expected attitudes, habits, thinking, and behaviour (Bandura, 1986; Crosswhite et. al., 2003). Studies have shown that a role model could motivate a teenager’s sporting habits and performance in a positive way. They also found that the top athletes, those celebrities who appear frequently in the media, can become role models. Do Szekler teenagers have role models? Do they choose their role model from their physical environment or the international popular media stars or mediatized persons become their idolized model? We wanted to find out who those teenagers are from our region who choose as their role model a star, a famous person, a media celebrity – a well-known person but still a stranger for the teenagers of Szeklerland. If so, who are their icons and role models? Who are those people that have an exemplary behaviour in their eyes? To whom they would like to compare themselves when they grow up? And what are those characteristics which have decisive roles in choosing as role model a person they have never met before? The analysis is based on three important surveys conducted among teenagers from Romania (Covasna, Harghita, and Mureş counties). The surveys took place in the springs of 2012, 2014, and 2016. About two thousand pupils in the 7th and 11th grades were involved each time. On the basis of variables, such as age, gender, and type of residency, we will present general profiles and general types of Szekler teenagers regarding the role models of their choice.
社会学习理论强调,模式给予或指导一直是传递价值观、展示和强调预期态度、习惯、思维和行为的最有力手段之一(Bandura, 1986;croswhite et al., 2003)。研究表明,榜样可以以积极的方式激励青少年的运动习惯和表现。他们还发现,顶级运动员,那些经常出现在媒体上的名人,可以成为榜样。斯凯勒家的青少年有榜样吗?他们是从他们的物质环境中选择他们的榜样,还是国际流行媒体明星或媒介人物成为他们的偶像榜样?我们想知道我们地区的青少年是谁,他们选择明星、名人、媒体名人作为他们的榜样——一个众所周知的人,但对szklerland的青少年来说仍然是陌生人。如果有,他们的偶像和榜样是谁?那些在他们眼中有模范行为的人是谁?他们长大后想和谁比较?在选择一个他们从未见过的人作为榜样时,有哪些决定性的特征呢?该分析基于对罗马尼亚(科瓦斯纳、哈吉塔和穆列伊茨县)青少年进行的三项重要调查。调查分别于2012年、2014年和2016年春季进行。每次大约有2000名7年级和11年级的学生参与其中。根据年龄、性别和居住类型等变量,我们将呈现Szekler青少年的一般概况和一般类型,以及他们选择的角色榜样。
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引用次数: 0
Strangers in Digiland 狄吉兰的陌生人
Pub Date : 2017-12-01 DOI: 10.1515/auscom-2017-0006
Rozália Klára Bakó, G. Tőkés
Abstract With the growing importance of digital practices in young children’s everyday routines, parents and educators often face frustration and confusion. They find it difficult to guide children when it comes to playing and learning online. This research note proposes an insight into parents’ and educators’ concerns related to children’s and their own digital literacy, based on two exploratory qualitative inquiries carried out from March 2015 to August 2017 among 30 children aged 4 to 8 from Romania, their parents and educators. The research project Digital and Multimodal Practices of Young Children from Romania (2015–2016) and its continuation The Role of Digital Competence in the Everyday Lives of Children Aged 4–8 (2017–2018, ongoing) are part of a broader effort within the Europe-wide COST network IS1410 – The Digital and Multimodal Practices of Young Children (2014–2018). Parents and educators are disconnected from young children’s universe, our research has found. The factors enabling adults’ access to “Digiland” and ways of coping with the steep learning curve of digital literacy are explored through parents’ and teachers’ narratives, guided observation of children’s digital practices, and expert testimonies.
随着数字实践在幼儿日常生活中的重要性日益增加,家长和教育工作者经常面临挫折和困惑。他们发现很难引导孩子在网上玩耍和学习。本研究报告基于2015年3月至2017年8月对罗马尼亚30名4至8岁儿童及其父母和教育工作者进行的两次探索性定性调查,提出了父母和教育工作者对儿童及其自身数字素养的关注。罗马尼亚幼儿数字化和多式联运实践研究项目(2015-2016年)及其后续项目“数字能力在4-8岁儿童日常生活中的作用”(2017-2018年,正在进行中)是全欧洲成本网络IS1410“幼儿数字化和多式联运实践”(2014-2018年)中更广泛努力的一部分。我们的研究发现,父母和教育工作者与幼儿的世界脱节。通过家长和老师的叙述、对儿童数字实践的引导观察和专家证词,探讨了使成年人能够进入“数字世界”的因素以及应对数字素养陡峭学习曲线的方法。
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引用次数: 1
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Acta Universitatis Sapientiae Communicatio
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