JURNAL EKUIVALENSI最新文献

{"title":"Faktor-Faktor Yang Mempengaruhi Profitabilitas Pada Perusahaan Manufaktur Yang Terdaftar Di BEI","authors":"Hikmah Hikmah","doi":"10.51158/ekuivalensi.v8i1.729","DOIUrl":"https://doi.org/10.51158/ekuivalensi.v8i1.729","url":null,"abstract":"Metal and similar companies have an important role because these companies make the main raw materials in various other industrial sectors. For example equipment, automotive, factory, and others. This study aims to determine the effect of liquidity, solvency, and working capital turnover partially on profitability. This research was conducted on Metals and Similars companies listed on the Indonesia Stock Exchange (IDX) during 2017-2020. This research uses quantitative research methods with explanatory research. the population in this study there are 16 companies in total and 9 sample companies which are metal and similar companies listed on the IDX from 2076-2020. The sampling technique used was purposive sampling. The data analysis method used multiple linear regression analysis, and statistical tests included partial t-test and f-test together. Before the statistical test was carried out, the classical assumption test consisted of descriptive test, normality test, multicollinearity test, heteroscedasticity test, and autocorrelation test. The t test results show that liquidity has a significant effect on profitability, solvency, and working capital turnover has no significant effect on profitability.","PeriodicalId":285944,"journal":{"name":"JURNAL EKUIVALENSI","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126768982","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Kualitas Produk, Kualitas Pelayanan dan Lokasi Terhadap Kepuasan Konsumen pada PT Wali Jaya Utama","authors":"S. Supriyanto, Tiurniari Purba","doi":"10.51158/ekuivalensi.v8i1.651","DOIUrl":"https://doi.org/10.51158/ekuivalensi.v8i1.651","url":null,"abstract":"Kepuasan konsumen terhadap barang atau jasa dipengaruhi oleh faktor-faktor seperti kualitas produk, kualitas pelayanan, dan lokasi dimana usaha itu berada. Pelanggan akan selalu menginginkan lokasi yang mudah dijangkau, produk berkualitas tinggi, layanan yang sopan serta ramah sesuai pada kualitas produk yang dibeli. Tujuan penelitian ini adalah apakah kualitas produk, kualitas pelayanan, dan lokasi berpengaruh terhadap kepuasan konsumen pada PT Wali Jaya Utama. Sampel pada penelitian ini yaitu sejumlah 120 responden. Analisis data dalam penelitian ini diolah dengan menggunakan program SPSS versi 25. Hasil penelitian ini menunjukkan bahwa kualitas produk secara parsial berpengaruh signifikan terhadap kepuasan konsumen dengan nilai t hitung 5,342 Kualitas pelayanan secara parsial berpengaruh signifikan terhadap kepuasan konsumen dengan nilai t hitung 2,830. Lokasi secara parsial berpengaruh signifikan terhadap kepuasan konsumen dengan nilai t hitung 3,282. Hasil uji f menunjukkan nilai f hitung sebesar 66,364 sehingga dapat disimpulkan kualitas produk, kualitas pelayanan dan lokasi secara simultan berpengaruh signifikan terhadap kepuasan konsumen.","PeriodicalId":285944,"journal":{"name":"JURNAL EKUIVALENSI","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125923506","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Potongan Harga, Promosi Penjualan dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Guardian Grand","authors":"Nurul Iswati, Triana Ananda Rustam","doi":"10.51158/ekuivalensi.v8i1.652","DOIUrl":"https://doi.org/10.51158/ekuivalensi.v8i1.652","url":null,"abstract":"Dalam perputaran era yang semakin modern, membuat pelaku bisnis meningkatkan daya persaingan dalam bisnis. Salah satu pelaku bisnis yaitu Guardian merupakan ritel farmasi yang bergerak di bidang kesehatan dan kecantikan. Tujuan dari penelitian ini supaya dapat menemukan pengaruh potongan harga, promosi penjualan, dan kualitas pelayanan terhadap kepuasan konsumen pada Guardian Grand Batam Mall. Teknik sampel yang dipakai ialah simple random sampling dimana menggunakan penyebaran kusioner ke 204 responden yaitu pengunjung yang berbelanja ke Guardian Grand Batam Mall. Analisis yang digunakan analisis regresi linier berganda dengan SPSS 25. Penelitian menghasilkan tingkat signifikan potongan harga sebesar 0,006 < 0,05, promosi penjualan menghasilkan tingkat signifikan 0,000 < 0,05, dan kualitas pelayanan tingkat signifikannya 0,000 < 0,05 yang berarti nilai signifikan ketiga variabel berpengaruh positif dan signifikan terhadap kepuasan konsumen. Dan berpengaruh simultan potongan harga, promosi penjualan, dan kualitas pelayanan terhadap kepuasan konsumen. \u0000Kata kunci:  Potongan Harga, Promosi Penjualan, Kualitas Pelayanan, Kepuasan Konsumen","PeriodicalId":285944,"journal":{"name":"JURNAL EKUIVALENSI","volume":"186 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122101279","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Kepercayaan Konsumen Dan Kualitas Produk Terhadap Keputusan Pembelian Pada PT Batam Bangun Prahtama","authors":"Riny Susanti, Triana Ananda Rustam","doi":"10.51158/ekuivalensi.v8i1.661","DOIUrl":"https://doi.org/10.51158/ekuivalensi.v8i1.661","url":null,"abstract":"In today's era with increasingly fierce competition, consumer trust and product quality are considered quite important in order to running a company. These two points are considered to be able to influence consumer in purchasing decisions. PT Batam Bangun Prahtama or known as BBP are a distributor of building material company in Batam. In order to overcome this competition, PT BBP has demanded to further improve and maintain Purchaser trust and item caliber, so that purchases decisions can be affected. This study/research proposed on focus the impact from purchaser trust (X1) and item caliber (X2), for purchasing decisions (Y) toward PT Batam Bangun Prahtama.. The metode of this study/research are quantitative, collecting data by distributing questionnaires containing statements by using the google form. The population in this study/research in total amount of 249 customers, this study/research sample used simple random sampling with a sample of 153 customers. The researcher uses SPSS Version 25 to process data. The results of this study indicate that purchaser trust and item caliber have a significant and positive effect on purchasing decisions. Simultaneously or jointly, purchaser trust and item caliber have a partial and significant impact on purchasing decisions at PT Batam Bangun Prahtama \u0000 ","PeriodicalId":285944,"journal":{"name":"JURNAL EKUIVALENSI","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131938229","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Inovasi Pelayanan Dan Kualitas Pelayanan Terhadap Kepuasan Masyarakat Pada kntor Kecamatan Belakang Padang Di Kota Batam","authors":"Kharunia Nova, Hikmah Hikmah","doi":"10.51158/ekuivalensi.v8i1.657","DOIUrl":"https://doi.org/10.51158/ekuivalensi.v8i1.657","url":null,"abstract":"Pelayanan publik merupakan kewajiban pemerintah sebagai pendorong utama kemajuan suatu bangsa dan dilakukan oleh organisasi pemerintah, baik pusat, provinsi, dan upaya yang diklaim negara. Kantor Kecaatan Belakang Padang meruapakan tempat sarana prasarana penyedia jasa bagi masyarakat. Tujuan dari penelitian ini supaya dapat menemukan pengaruh inovasi pelayanan dan kualitas pelayanan terhadap kepuasan masyarakat Teknik sampel yang dipakai ialah simple random sampling dimana menggunakan penyebaran kusioner ke 228 responden. Analisis yang digunakan analisis regresi linier berganda dengan SPSS 25. Penelitian menghasilkan tingkat signifikan inovasi pelayanan sebesar 0,000 < 0,05, dan kualitas pelayanan tingkat signifikannya 0,000 < 0,05 yang berarti nilai signifikan kedua variabel berpengaruh signifikan secara parsial dan simultan terhadap kepuasan masayarakat. \u0000 ","PeriodicalId":285944,"journal":{"name":"JURNAL EKUIVALENSI","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131032441","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Promosi Dan Citra Merek Terhadap Keputusan Pembelian Pada Alfamart Tiban Ciptaland Batam","authors":"Fenny Novianti, Tiurniari Purba","doi":"10.51158/ekuivalensi.v8i1.647","DOIUrl":"https://doi.org/10.51158/ekuivalensi.v8i1.647","url":null,"abstract":"ABSTRACT \u0000This study aims to determine the effect of promotion on purchasing decisions at Alfamart Tiban Ciptaland Batam, the influence of brand image on purchasing decisions at Alfamart Tiban Citaland Batam. This study uses a quantitative design. By using a research sample of 140 respondents who are consumers who have made purchases at Alfamart Tiban Ciptaland. Data collection techniques in this study have been tested for validity and reliability. The data analysis technique used is multiple regression analysis. This study has the result that the Promotion variable has a positive and significant effect on purchasing decisions at Alfamart Tiban Ciptaland Batam. This can be proven from the calculated t value which is 12,529 with a significance value of 0.000 which is smaller than 0.05 (0.000 <0.05); and the brand image variable has a positive and significant effect on purchasing decisions at Alfamart Tiban Ciptaland Batam. This statement is obtained based on the t-count value which is 7.528 with a significance value of 0.000 which is smaller than 0.05 (0.000<0.05); Promotion and brand image have a positive and significant effect on purchasing decisions at Alamart Tiban Ciptaland Batam, this statement is obtained from the calculated f value which is 209.338 with a significance value of 0.000 which is smaller than 0.05 (0.000 <0.05).","PeriodicalId":285944,"journal":{"name":"JURNAL EKUIVALENSI","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132476081","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Kualitas Produk, Desain Produk, dan Promosi terhadap Keputusan Pembelian Smartphone Advan pada PT Maju Telekomunikasi Batam","authors":"Elini Elini, Syaifullah Syaifullah","doi":"10.51158/ekuivalensi.v8i1.650","DOIUrl":"https://doi.org/10.51158/ekuivalensi.v8i1.650","url":null,"abstract":"Perkembangan ilmu pengetahuan dan teknologi membawakan impresi yang besar pada aktivitas masyarakat, terlebihnya perkembangan teknologi telekomunikasi. Telepon genggam sekarang telah berkembang menjadi telepon pintar (Smartphone) yang sudah menyandang banyak karakteristik yang lengkap dan canggih. Oleh karena itu, persaingan industri smartphone ini menjadi sangat ketat. Keputusan pembelian sudah menjadi hal biasa dalam kehidupan sehari-hari dan dapat dipengaruhi oleh banyak faktor. Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas produk, desain produk, dan promosi terhadap keputusan pembelian smartphone advan pada PT Maju Telekomunikasi Batam. Sampel dalam penelitian adalah sebanyak 186 responden dan diambil dengan menggunakan purposive sampling. Berdasarkan hasil pengolahan data SPSS menunjukkan bahwa kualitas produk berpengaruh signifikan terhadap keputusan pembelian dengan nilai t hitung 4,547. Desain produk berpengaruh signifikan terhadap keputusan pembelian dengan nilai t hitung 7,233. Sedangkan, promosi tidak berpengaruh signifikan terhadap keputusan pembelian dengan nilai t hitung 0,068. Hasil uji f menunjukkan nilai f hitung sebesar 65,758 sehingga dapat disimpulkan kualitas produk, desain produk, dan promosi secara simultan berpengaruh signifikan terhadap keputusan pembelian.","PeriodicalId":285944,"journal":{"name":"JURNAL EKUIVALENSI","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124334413","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Kepuasan Dan Kepercayaan Konsumen Terhadap Loyalitas Konsumen Dengan Switching Cost Sebagai Variable Mediasi","authors":"R. Jayanti, Nurul Hidayati","doi":"10.51158/ekuivalensi.v8i1.653","DOIUrl":"https://doi.org/10.51158/ekuivalensi.v8i1.653","url":null,"abstract":"Loyalitas secara umum dapat diartikan sebagai kesetiaan konsumen terhadap suatu produk barang atau jasa tertentu dan tertarik untuk melakukan pembelian ulang produk yang sama dari perusahaan yang sama. Tujuan penelitian ini untuk mengetahui pengaruh kepuasan konsumen, kepercayaan konsumen terhadap loyalitas pelanggan, pengaruh kepuasan konsumen, kepercayaan konsumen dan switching costs terhadap switching costs pelanggan, switching costs pelanggan memediasi pengaruh kepuasan konsumen dan kepercayaan konsumen terhadap loyalitas. Terdapat pengaruh positif signifikan kepuasan konsumen terhadap switching cost. Terdapat pengaruh positif signifikan kepercayaan konsumen terhadap switching cost. Terdapat pengaruh positif tidak signifikan kepuasan konsumen terhadap loyalitas. Terdapat pengaruh positif signifikan kepercayaan konsumen terhadap loyalitas. Terdapat pengaruh positif signifikan switching cost terhadap loyalitas. Switching cost dapat menjadi mediasi antara kepuasan dan loyalitas dengan bentuk mediasi penuh (full mediation). Switching costs dapat menjadi mediasi antara kepercayaan dan loyalitas dengan bentuk mediasi sebagian (partial mediation)","PeriodicalId":285944,"journal":{"name":"JURNAL EKUIVALENSI","volume":"191 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114555490","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Harga, E-Money, dan Store Atmosphere Terhadap Keputusan Pembelian Konsumen Pada Saladbar Hadi Kitchen Di Kota Batam","authors":"Jeni Tang, Syaifullah Syaifullah","doi":"10.51158/ekuivalensi.v8i1.662","DOIUrl":"https://doi.org/10.51158/ekuivalensi.v8i1.662","url":null,"abstract":"Abstrak \u0000  \u0000Sejak wabah Covid-19 meningkat, Indonesia telah meningkatkan kesadaran akan gaya hidup sehat. Memanfaatkan tren hidup sehat, Saladbar Hadi Kitchen merupakan usaha kuliner yang menyediakan menu makanan dan minuman diet sehat. Namun saat  pandemi, masyarakat mengurangi pengeluaran yang diakibatkan oleh kondisi ekonomi global saat ini, konsumen ragu menggunakan e-money karena perlindungan terhadap aset dari peretasan masih minim, serta store atmosphere dengan terbatasnya jumlah meja dan adanya peraturan PPKM level tiga membuat konsumen tidak tertarik dalam melakukan keputusan pembelian. Penelitian ini bertujuan untuk mengetahui pengaruh harga, e-money, dan store atmosphere terhadap keputusan pembelian konsumen pada Saladbar Hadi Kitchen di Kota Batam. Teknik pengambilan sampel menggunakan metode purposive sampling. Sampel yang digunakan sebanyak 286 responden. Penelitian ini menggunakan alat pengolah data SPSS 25. Hasil penelitian ini menunjukkan secara parsial menyatakan bahwa harga berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen, e-money berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen, dan store atmosphere berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen. Adapun secara simultan menyatakan bahwa harga, e-money, dan store atmosphere berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen pada Saladbar Hadi Kitchen di Kota Batam. \u0000  \u0000Kata kunci:  Harga; E-Money; Store Atmosphere; Keputusan Pembelian Konsumen \u0000  \u0000  \u0000Abstract \u0000  \u0000Since the Covid-19 outbreak has increased, Indonesia has increased awareness of healthy lifestyle. Taking advantage of the trends, Saladbar Hadi Kitchen is a culinary business that provides menu of healthy diet food and drinks. During the pandemic, people are reducing spending caused by the current global economic conditions, consumers are hesitant to use e-money because protection against assets from hacking still minimal, and the store atmosphere with a limited number of tables and regulations PPKM level three makes consumers not interested in making purchasing decisions. This study aims to determine the effect of price, e-money, and store atmosphere on consumer purchasing decisions at Saladbar Hadi Kitchen in Batam City. The sampling technique used purposive sampling method. The sample used is 286 respondents. This study uses a data processing tool, namely SPSS 25. The results of this study partially state that price has a positive and significant effect on consumer purchasing decisions, e-money has a positive and significant effect on consumer purchasing decisions, and store atmosphere has a positive and significant effect on purchasing decisions. consumer. Simultaneously stated that price, e-money, and store atmosphere have a positive and significant effect on consumer purchasing decisions at Saladbar Hadi Kitchen in Batam City. \u0000  \u0000Keywords: Price, E-Money, Store Atmosphere, Consumer Purchasing Decisions","PeriodicalId":285944,"journal":{"name":"JURNAL EKUIVALENSI","volume":"143 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122049608","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisis Peningkatan Pendapatan Usaha Pertanian Tanaman Hias Pada Era Pandemi Covid-19","authors":"Bella Arum Kristanti","doi":"10.51158/ekuivalensi.v7i2.609","DOIUrl":"https://doi.org/10.51158/ekuivalensi.v7i2.609","url":null,"abstract":"Abstrak \u0000Berbagai sektor terdampak akibat pandemi covid-19 termasuk sektor pertanian diantaranya adalah menurunnya pendapatan. Penelitian ini merupakan penelitian survey pada usaha keil menengah (UKM) tanaman hias di Desa Rembang Kabupten Kediri mengenai faktor-faktor apa saja yang mempengaruhi pendapatan usaha tanaman hias dan menganalisis peluang usaha pertanian tanaman hias serta manfaatnya pada peningkatan ekonomi. Dari penelitian yang dilakukan pada 70 petani tanaman hias didapatkan hasil bahwa modal, tenaga kerja dan jumlah jenis tanaman hias berpengaruh terhadap pendapatan. Diperlukan upaya berupa kerjasama dan permodalan untuk pengembangan usaha tanaman hias. Trend tanaman juga harus diperhatikan para petani tanaman hias. Kemudian juga analisis pasar serta pemasaran online perlu dilakukan untuk menarik konsumen. Kelompok usaha tani atau paguyuban juga perlu untuk meningkatkan relasi dan pemasaran tanaman hias.   \u0000Kata Kunci : tanaman hias, pendapatan, ekonomi","PeriodicalId":285944,"journal":{"name":"JURNAL EKUIVALENSI","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129662962","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}