Pub Date : 2006-12-01DOI: 10.9774/GLEAF.3062.2006.WI.00004
E. Barki, Juracy Gomes Parente
The base of the pyramid (BoP) market has become of increasing importance in recent years. The objective of this paper is not only to identify and describe the distinctive characteristics of Brazilian low-income shopping and consumer behaviour, but also to explain the determinants of such behaviour, combining Brazilian low-income values with widely known marketing concepts, such as the ‘halo effect’, ‘relationship marketing’, ‘brand loyalty’ and ‘value proposition’. This study is based on empirical, qualitative research, comprising in-depth interviews and focus groups with lowincome consumers. Our findings indicated the following consumer behaviour characteristics among the Brazilian BoP which seem to be different from their betteroff countrymen: a different configuration of the perception of value not solely determined by lower prices, a stronger need to compensate for a dignity deficit and low self-esteem, a stronger preference for personalised relationships, a high aspiration to feel socially included in society, and a preference for stores with a crowded and overstocked atmosphere. Base of the O O pyramid (BoP)
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Pub Date : 2006-12-01DOI: 10.9774/GLEAF.3062.2006.WI.00008
Miguel à ngel Gardetti, Guillermo DAndrea
{"title":"Masisa Argentina and the Evolution of its Strategy at the Base of the Pyramid","authors":"Miguel à ngel Gardetti, Guillermo DAndrea","doi":"10.9774/GLEAF.3062.2006.WI.00008","DOIUrl":"https://doi.org/10.9774/GLEAF.3062.2006.WI.00008","url":null,"abstract":"","PeriodicalId":287546,"journal":{"name":"Greener management international","volume":"262 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2006-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125808677","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2006-09-01DOI: 10.9774/GLEAF.3062.2006.AU.00006
Bradley D. Parrish, T. Foxon
47 Sustainability-driven entrepreneurs design ventures with the primary intention of contributing to improved environmental quality and social well-being in ways that are mutually supportive. It has been suggested that these entrepreneurs can function as important catalysts to larger-scale socioeconomic structural transformations toward sustainability. However, the actual mechanisms underlying such a role are empirically under-researched and theoretically underdeveloped. In this study we investigate the possible catalytic role of sustainability entrepreneurship in the equitable transition to a low-carbon economy. We do this by developing a co-evolutionary framework that links the interactive dynamics of change in technologies, institutions and business strategies, and use this framework to analyse an empirical case study of NativeEnergy, an innovative, for-profit, marketing and finance company launched in the context of the evolving US energy industry. The article concludes by assessing the more general lessons that may be drawn about the role of sustainability entrepreneurs as catalysts to socioeconomic structural transformations. ! Entrepreneurship
{"title":"Sustainability Entrepreneurship and Equitable Transitions to a Low-Carbon Economy","authors":"Bradley D. Parrish, T. Foxon","doi":"10.9774/GLEAF.3062.2006.AU.00006","DOIUrl":"https://doi.org/10.9774/GLEAF.3062.2006.AU.00006","url":null,"abstract":"47 Sustainability-driven entrepreneurs design ventures with the primary intention of contributing to improved environmental quality and social well-being in ways that are mutually supportive. It has been suggested that these entrepreneurs can function as important catalysts to larger-scale socioeconomic structural transformations toward sustainability. However, the actual mechanisms underlying such a role are empirically under-researched and theoretically underdeveloped. In this study we investigate the possible catalytic role of sustainability entrepreneurship in the equitable transition to a low-carbon economy. We do this by developing a co-evolutionary framework that links the interactive dynamics of change in technologies, institutions and business strategies, and use this framework to analyse an empirical case study of NativeEnergy, an innovative, for-profit, marketing and finance company launched in the context of the evolving US energy industry. The article concludes by assessing the more general lessons that may be drawn about the role of sustainability entrepreneurs as catalysts to socioeconomic structural transformations. ! Entrepreneurship","PeriodicalId":287546,"journal":{"name":"Greener management international","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2006-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116446113","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2006-09-01DOI: 10.9774/GLEAF.3062.2006.AU.00007
D. Gibbs
This paper focuses on investigating the role that sustainability entrepreneurship may have in engendering a shift in the practices and operations of contemporary capitalism. Sustainability entrepreneurs are increasingly seen as being in the vanguard of a shift to a new form of capitalist development that can help to address fears over global warming, climate change and their associated negative environmental impacts. Such developments can be set within a wider popular and academic discourse of ecological modernisation, at the heart of which is a relatively optimistic view of the potential for technological change to lead to solutions for environmental problems. This paper focuses on a subset of sustainable entrepreneurs termed ‘ecopreneurs’ who seek to combine business practice with sustainable development and so transform their business sectors. The paper suggests that work on sustainable entrepreneurship could be substantially improved by an engagement with the literature on transition management in science and technology studies and makes some suggestions as to how such a research agenda could be advanced.
{"title":"Sustainability Entrepreneurs, Ecopreneurs and the Development of a Sustainable Economy","authors":"D. Gibbs","doi":"10.9774/GLEAF.3062.2006.AU.00007","DOIUrl":"https://doi.org/10.9774/GLEAF.3062.2006.AU.00007","url":null,"abstract":"This paper focuses on investigating the role that sustainability entrepreneurship may have in engendering a shift in the practices and operations of contemporary capitalism. Sustainability entrepreneurs are increasingly seen as being in the vanguard of a shift to a new form of capitalist development that can help to address fears over global warming, climate change and their associated negative environmental impacts. Such developments can be set within a wider popular and academic discourse of ecological modernisation, at the heart of which is a relatively optimistic view of the potential for technological change to lead to solutions for environmental problems. This paper focuses on a subset of sustainable entrepreneurs termed ‘ecopreneurs’ who seek to combine business practice with sustainable development and so transform their business sectors. The paper suggests that work on sustainable entrepreneurship could be substantially improved by an engagement with the literature on transition management in science and technology studies and makes some suggestions as to how such a research agenda could be advanced.","PeriodicalId":287546,"journal":{"name":"Greener management international","volume":"2006 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2006-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130673176","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2006-06-01DOI: 10.9774/GLEAF.3062.2006.SU.00003
Chris Galea
{"title":"Introduction: Consulting for Business Sustainability","authors":"Chris Galea","doi":"10.9774/GLEAF.3062.2006.SU.00003","DOIUrl":"https://doi.org/10.9774/GLEAF.3062.2006.SU.00003","url":null,"abstract":"","PeriodicalId":287546,"journal":{"name":"Greener management international","volume":"81 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2006-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126234628","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2006-06-01DOI: 10.9774/GLEAF.3062.2006.SU.00005
Robert W. Strand
Sustainability and stakeholder engagement are closely interrelated; the former is virtually unachievable without the latter. While the corporation is increasingly paying lip service to stakeholder engagement, in practice there is much room for improvement. This lack of stakeholder engagement increases risks to the corporation and minimises its business opportunities. This article introduces a management tool, the stakeholder dashboard, which sustainability consultants can implement to help their clients improve stakeholder engagement by offering management vital stakeholder information at a glance. Its primary goal is to raise awareness and facilitate discussion among the corporation’s management about the corporation’s stakeholders. Through the systematised, periodic generation of the stakeholder dashboard, a reactionary environment can be combated by highlighting key stakeholders’ impressions toward the corporation in near ‘real time’ and can help the corporation identify gaps where it is ‘flying blind’. Measuring stakeholder perceptions is nothing new, but these perceptions are seldom (if ever) pulled together in a single dashboard and charted over time to give management a holistic view of the corporation’s stakeholders. ● Stakeholder engagement
{"title":"The Stakeholder Dashboard","authors":"Robert W. Strand","doi":"10.9774/GLEAF.3062.2006.SU.00005","DOIUrl":"https://doi.org/10.9774/GLEAF.3062.2006.SU.00005","url":null,"abstract":"Sustainability and stakeholder engagement are closely interrelated; the former is virtually unachievable without the latter. While the corporation is increasingly paying lip service to stakeholder engagement, in practice there is much room for improvement. This lack of stakeholder engagement increases risks to the corporation and minimises its business opportunities. This article introduces a management tool, the stakeholder dashboard, which sustainability consultants can implement to help their clients improve stakeholder engagement by offering management vital stakeholder information at a glance. Its primary goal is to raise awareness and facilitate discussion among the corporation’s management about the corporation’s stakeholders. Through the systematised, periodic generation of the stakeholder dashboard, a reactionary environment can be combated by highlighting key stakeholders’ impressions toward the corporation in near ‘real time’ and can help the corporation identify gaps where it is ‘flying blind’. Measuring stakeholder perceptions is nothing new, but these perceptions are seldom (if ever) pulled together in a single dashboard and charted over time to give management a holistic view of the corporation’s stakeholders. ● Stakeholder engagement","PeriodicalId":287546,"journal":{"name":"Greener management international","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2006-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125246027","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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