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Effects of Mobile Marketing On Millennials 移动营销对千禧一代的影响
Pub Date : 2019-11-08 DOI: 10.33422/conferenceme.2019.11.652
N. Harooni
In this study we reached out to 259 millennials and through factor analysis and descriptive analysis found that trust plays an important role for the millennials to become loyal to the brand and brand advocate and managers and marketers should focus on the regional content through local sources. Millennials as they are well educated, knowledgeable, career orientated and confident Millennials are considered to be the largest consumer group in the world with annual consumer spending in billions of $. Generally, millennials are willing to spend money, and in areas such as eating out, they outspend other generations by a fair margin. It seems like everyone has a problem with the youth of today, but in the business world, Millennials are golden. (BLANCHARD, 2017).If there is one generation that marketer can’t stop talking about it’s the millennials all brand around the globe are trying to engage millennials and to know what motives them and take their attitude and behaviors. (KRAMER, 2011).
在这项研究中,我们接触了259名千禧一代,通过因子分析和描述性分析发现,信任在千禧一代对品牌的忠诚中起着重要作用,品牌的拥护者和管理者和营销人员应该通过当地资源关注区域内容。千禧一代受过良好的教育,知识渊博,以职业为导向,自信,他们被认为是世界上最大的消费群体,每年的消费支出达到数十亿美元。一般来说,千禧一代愿意花钱,在外出就餐等方面,他们的支出远远超过其他几代人。似乎每个人都对现在的年轻人有意见,但在商业世界里,千禧一代是黄金一代。(布兰查德,2017)。如果说有一代人是营销人员无法停止谈论的,那就是千禧一代,全球所有品牌都试图吸引千禧一代,了解他们的动机,并采取他们的态度和行为。(克莱默,2011)。
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引用次数: 0
Perception of Company Leaders on opportunities and Challenges of Integrated Reporting in India 公司领导对印度综合报告的机遇和挑战的看法
Pub Date : 2019-11-08 DOI: 10.33422/conferenceme.2019.11.651
Nandita Mishra
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引用次数: 1
Bibliometric Analysis of the Problems of Social Responsibility, Networks and Clusters 社会责任、网络与集群问题的文献计量学分析
Pub Date : 2019-11-08 DOI: 10.33422/conferenceme.2019.11.645
Anna Horzela
At each stage of the research development cycle for a specific discipline or sub discipline, taking into account the global nature of the knowledge dissemination process and the dynamics of change, researchers ask themselves questions about potential areas of research, the degree of intensity of research conducted so far, leading research centers and scientists in a given research field. Bibliometric is a tool that allows to answer the above questions. The aims of the article is to present the results of bibliometric analysis of scientific research on issues of Corporate Social Responsibility (CSR) and the activity of clusters as a cooperation networks. Presentation of the results of a bibliometric analysis of scientific publications on CSR and clusters reporting, published between 1945 and 2017 in the Web of Science and Scopus.
在特定学科或子学科的研究发展周期的每个阶段,考虑到知识传播过程的全球性质和变化的动态,研究人员会问自己关于潜在研究领域的问题,到目前为止进行的研究强度的程度,在给定的研究领域领先的研究中心和科学家。文献计量学是一种可以回答上述问题的工具。本文的目的是对企业社会责任(CSR)问题和集群作为一个合作网络的活动的科学研究进行文献计量分析。介绍了1945年至2017年在Web of Science和Scopus上发表的关于企业社会责任和集群报告的科学出版物的文献计量分析结果。
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引用次数: 0
The Adoption Valuation of Advanced Manufacturing Technologies – A Case of Select Indian Footwear Company 先进制造技术的采用评估——以印度某鞋业公司为例
Pub Date : 2019-11-08 DOI: 10.33422/conferenceme.2019.11.649
Amrita M A
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引用次数: 0
E-Commerce Disruption: Impact and Challenges Going forward 电子商务的颠覆:未来的影响和挑战
Pub Date : 2019-11-08 DOI: 10.33422/conferenceme.2019.11.639
Kiran. S. Nair
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引用次数: 0
Did Gig Economy Change Ways of Work? Evidence from American Time Use Survey 零工经济改变了工作方式吗?来自美国人时间使用调查的证据
Pub Date : 2019-11-08 DOI: 10.33422/conferenceme.2019.11.654
Rao Rao
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引用次数: 0
Mean-Variance Analysis in Pension Fund Investment 养老基金投资的均值方差分析
Pub Date : 2019-11-08 DOI: 10.33422/conferenceme.2019.11.659
Y. Miao
The paper studies pension fund investment in both developing and developed countries in order to improve the pension fund management and improve the benefits of pension investment. We use the Modern Portfolio Theory and mean-variance analysis to analyze pension fund investment. We select data of pension fund assets in eight countries: Australia, Canada, United Kingdom and the United State, Indonesia, Kenya, Thailand and Mexico from 2001 to 2017 from the OECD. With a comparison between countries, we find that there is a large gap between developed countries and developing countries. Value of pension assets in developed countries is significantly larger than that of developing countries, where the United States has an overwhelming superiority. However, developing countries have a higher average rate of return, which shows a strong growing tendency. Through analysis in average rate of return and standard deviation, we find that most countries have relatively high average return with relatively high volatility. Based on the mean-variance model, we make portfolios of pension fund assets among countries with different weights on each country and obtain an efficient
本文对发展中国家和发达国家的养老基金投资进行了研究,以期改进养老基金管理,提高养老基金投资效益。本文运用现代投资组合理论和均值方差分析方法对养老基金投资进行分析。本文选取了2001 - 2017年OECD中澳大利亚、加拿大、英国和美国、印度尼西亚、肯尼亚、泰国和墨西哥八个国家的养老基金资产数据。通过国与国之间的比较,我们发现发达国家和发展中国家之间存在着很大的差距。发达国家的养老金资产价值明显大于发展中国家,而美国在发展中国家具有压倒性优势。而发展中国家的平均回报率较高,并呈现出较强的增长趋势。通过对平均收益率和标准差的分析,我们发现大多数国家的平均收益率相对较高,波动率相对较高。在均值-方差模型的基础上,对不同权重的国家进行养老基金资产组合,得到了一个有效的投资组合
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引用次数: 0
Level and Structure of Institutional potential at Local Government Units in Poland 波兰地方政府单位机构潜力的水平和结构
Pub Date : 2019-11-08 DOI: 10.33422/conferenceme.2019.11.658
Agata Pierscieniak, Mariola Grzebyk
The article presents the institutional analytical method that allows a comprehensive assessment of the level of public management in IX key areas and 20 specific criteria. It was used to present the institutional potential structure and to assess the level of institutional development in selected municipal offices in Poland. The results of pilot studies have shown that the institutional potential of the studied municipal offices is low and comes down to activities related to the preparation of procedures necessary to achieve public goals. Raising institutional potential is related to the development and implementation of procedures supporting the functioning of management areas in local government units. System support should be associated with the comprehensive implementation of evaluation and monitoring of the office's activities as well as actions improving its functioning.
本文提出了一种体制分析方法,可以对9个关键领域的公共管理水平和20个具体标准进行全面评估。它被用来介绍机构的潜在结构,并评估波兰选定市政办事处的机构发展水平。试点研究的结果表明,所研究的市政办事处的体制潜力很低,归结为与制定实现公共目标所需的程序有关的活动。提高体制潜力与制定和执行支持地方政府单位管理领域运作的程序有关。系统支助应与全面执行对该办事处活动的评价和监测以及改进其运作的行动联系起来。
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引用次数: 0
A Study of Factors Affecting Customers’ Satisfaction: – A Case Study of Counterfeit Luxury Brands of the Millennium 顾客满意度影响因素研究——以千年奢侈品假冒品牌为例
Pub Date : 2019-11-08 DOI: 10.33422/conferenceme.2019.11.657
Yuyi Li
Purpose – This research examines the factors affecting customer satisfaction with the counterfeit of luxury products, the counterfeit luxury market is huge, and the next mainstream consumer class is the millennial. The investigator feels that consumers in this age group ranged are satisfied with counterfeit luxury brands. Design/methodology/approach – The current study tests the conceptual model and all three hypotheses developed based on the existing literature. The current research is based on existing literature testing conceptual models and assumptions. Analyze variables using semi-structured interview methods. Conceptual models and hypotheses were tested using multiple linear regression (MLR) analysis of survey data from 197 eligible investigators. Findings – The research results show that the counterfeit luxury brand knowledge of counterfeit luxury brands are related to consumers' satisfaction with counterfeit luxury brands, and ultimately lead to customers' satisfaction with counterfeit luxury brands. Brand awareness has no significant relationship with consumers' attitudes toward counterfeit luxury brands. Brand image and consumers satisfaction have a significant impact on counterfeit luxury brands. Research limitations/implications – 80% of the data collected in this study came from Chinese consumers, not enough to represent the characteristics of the entire millennial population, although this did not prevent the emergence of significant results. Another 20% comprising multi-nationalities.
目的-本研究考察影响奢侈品仿冒消费者满意度的因素,仿冒奢侈品市场巨大,下一个主流消费阶层是千禧一代。调查者认为这个年龄段的消费者对假冒奢侈品牌比较满意。设计/方法论/方法-当前的研究测试了概念模型和基于现有文献开发的所有三个假设。目前的研究是基于现有的文献检验概念模型和假设。使用半结构化访谈方法分析变量。采用多元线性回归(MLR)分析197名合格调查人员的调查数据,对概念模型和假设进行检验。研究发现-研究结果表明,假冒奢侈品牌的假冒奢侈品牌知识与消费者对假冒奢侈品牌的满意度有关,并最终导致消费者对假冒奢侈品牌的满意度。品牌意识与消费者对假冒奢侈品牌的态度无显著关系。品牌形象和消费者满意度对假冒奢侈品牌有显著影响。研究局限性/影响-本研究中收集的80%的数据来自中国消费者,不足以代表整个千禧一代人口的特征,尽管这并不妨碍显著结果的出现。另外20%由多民族组成。
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引用次数: 0
Waste to Energy Technology Management, the most sustainable and efficient Waste Management approach in the Sub-Saharan Africa: Case Study of Cosmopolitan Regions 废物转化为能源技术管理,撒哈拉以南非洲最可持续和最有效的废物管理方法:世界性地区的案例研究
Pub Date : 2019-11-08 DOI: 10.33422/conferenceme.2019.11.656
Jeffery Okere Afriyie
: The clarion call for Waste to Energy Technology is gaining momentum in Sub-Saharan Africa as it is gradually becoming the surest bet for clean energy and wealth creation. According to the Zoomlion Alliance Africa (2017 Index Report) close to 900,000MT of both Solid and Liquid wastes are generated per each Cosmopolitan region half yearly. These wastes are left to the dictates of nature which add up to the ongoing climatic changes in the form of rise in sea levels as 70% of these waste materials find their route into sea bodies. Waste (also known as rubbish, refuse, garbage) is unwanted or useless materials. Solid wastes are from municipal, industrial, and agricultural activities. However, any refuse or waste can be an economic resource to others depending on the application of the rightful technologies with Waste to Energy Technology (WTE) as the most tried and tested in the Asian Regions. Waste is just value that we are too stupid not to use (Albert Einstein). Solid waste (SW) is an environmental and public health problem. There is a sustainable management method for Solid Waste. Uncontrolled landfill gases have negative health impacts on the local populace. Sorting Solid Waste increases its ability to be repurposed. Solid Waste is a cost-effective renewable energy source. Examples of Solid Waste includes Wood residuals from lumber mills (off-cuts, sawdust), Expired trees, Agricultural waste and Sorted municipal wastes (plastic, paper). Project assumptions of setting up a successful Waste to Energy Technology is estimated at an Installed capacity cost of: $4,500,000 Includes equipment, shipping, customs and installation, Annual Operations and Administrative cost of $250,000. The Project useful lifetime is 20 years, Electricity generation: 7,560 MWh, Price of 1kWh to national grid = USD 0.15 and the Cost of acquiring 1kWh worth of waste = USD 0.01. These facts make Waste to Energy Technologies not only reliable but cost effective and efficient.
当前位置在撒哈拉以南非洲,对废物转化为能源技术的呼声越来越高,因为它正逐渐成为清洁能源和创造财富的最可靠的选择。根据中联重科联盟非洲(2017年指数报告),每个国际大都会地区每年产生近90万吨固体和液体废物。这些废物任凭大自然的摆布,这些废物以海平面上升的形式增加了正在进行的气候变化,因为70%的这些废物找到了进入海洋的途径。废物(也称为垃圾,垃圾,垃圾)是不需要或无用的材料。固体废物来自城市、工业和农业活动。然而,任何垃圾或废物都可以成为他人的经济资源,这取决于应用适当的技术,其中废物转化为能源技术(WTE)是亚洲地区最经过试验和考验的技术。浪费只是我们太愚蠢而不会使用的价值(阿尔伯特·爱因斯坦)。固体废物(SW)是一个环境和公共卫生问题。固体废物有一个可持续的管理方法。不受控制的垃圾填埋气体对当地民众的健康产生负面影响。对固体废物进行分类可以提高其重新利用的能力。固体废物是一种具有成本效益的可再生能源。固体废物的例子包括木材厂的木材残渣(边角料、锯末)、过期的树木、农业废物和分类的城市废物(塑料、纸张)。建立一个成功的废物转化为能源技术的项目假设估计安装容量成本为:$4,500,000,包括设备,运输,海关和安装,年度运营和管理成本$250,000。项目使用年限为20年,发电量为7560兆瓦时,每千瓦时向国家电网的电价为0.15美元,每千瓦时的垃圾获取成本为0.01美元。这些事实使废物转化为能源技术不仅可靠,而且具有成本效益和效率。
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