Pub Date : 2024-04-01DOI: 10.21608/ijthsx.2024.275396.1081
Salma El-Manhaly, ٍShimaa Taha
the role of
的作用
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Pub Date : 2024-04-01DOI: 10.21608/ijthsx.2024.270928.1078
Ahmed Mohamed, Gaber Khalil
The main purpose of this research is to study and thoroughly analyze the influence of the 7Ps of marketing mix on customers' satisfaction (CS), and customers' loyalty (CL) in the fast-food restaurants (FFRs) in Egypt. The data were gathered through a pre-tested self-administrated questionnaire with 410 customers, they are generation Z students from the hotel management department at tourism and hotel faculties and institutes in Upper Egypt to figure out their satisfaction and loyalty to the FFRs due to the performance of the marketing mix (MM) of FFRs. The gathered data was examined using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. This study re-examine the validity of the MM model in different contexts, it is the first empirical study in Upper Egypt's FFRs sector. The findings of this research show that high-performance 7Ps not only have a direct effect on CS but also have an indirect effect via CS on CL. The findings suggest that a more efficient management of the MM would make the customers more satisfied and more inclined to repeat the purchases and be loyal to the FFRs services. The results suggested that the prices should be equivalent to a large extent to the quality of service provided. FFRs should offer competitive seasonal promotional rates,
本研究的主要目的是研究并深入分析埃及快餐店（FFRs）的 7Ps 营销组合对顾客满意度（CS）和顾客忠诚度（CL）的影响。数据是通过预先测试的自我管理问卷收集的，共有 410 名顾客，他们都是来自上埃及旅游和酒店学院酒店管理系的 Z 世代学生，目的是了解他们对快餐店营销组合（MM）的满意度和忠诚度。收集到的数据采用部分最小二乘法结构方程模型（PLS-SEM）方法进行检验。这项研究重新检验了 MM 模型在不同情况下的有效性，这是在上埃及财务报告和财务报告部门进行的首次实证研究。研究结果表明，高绩效的 7P 不仅对 CS 有直接影响，而且通过 CS 对 CL 有间接影响。研究结果表明，对 MM 进行更有效的管理会使顾客更加满意，更愿意重复购买，并忠实于财务报告和财务报告部门的服务。结果表明，价格应在很大程度上与服务质量相当。财务和财务报告公司应提供具有竞争力的季节性促销费率、
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Pub Date : 2024-04-01DOI: 10.21608/ijthsx.2024.264440.1075
Sara Elmogy
{"title":"Blue carbon's importance in preserving sustainable growth in the Red Sea in the face of climate change","authors":"Sara Elmogy","doi":"10.21608/ijthsx.2024.264440.1075","DOIUrl":"https://doi.org/10.21608/ijthsx.2024.264440.1075","url":null,"abstract":"","PeriodicalId":292230,"journal":{"name":"The International Journal of Tourism and Hospitality Studies","volume":"44 32","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140358005","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-01DOI: 10.21608/ijthsx.2024.266509.1076
Mahmoud Salem, Helen Abd El-Hakim
: The study examines the impact of the Holy Family Path in Egypt and Jordan by investing and merging the Nile and Jordan rivers to launch a unique spiritual, doctrinal, and entertaining experience. The study attempts to promote the twinning destination (Egypt-Jordan) as a destination for global Christian pilgrimage through the holy water route across the two rivers. The problem lies in understanding the historical, cultural, and social impacts of the passage of the Holy Family across the Nile and Jordan rivers and investing these impacts to maximize tourism returns economically, culturally, and socially. The study used the descriptive approach to describe the historical religious importance of the Nile and Jordan rivers. It also used the exploratory method to examine the historical impact of the passage of the Holy Family across the two rivers to enhance cultural, religious, and recreational tourism cooperation for the twinning destination to maximize the economic impact of integrating river and religious tourism via an entertaining spiritual experience. The field study, divided into two main parts (experts and specialists in religious and cultural tourism - travelers and Christian pilgrims), demonstrated the results accomplishing the research objectives. The research contributes to the Arab tourism sector by launching the sacred water stream, which enhances the twinning destination in an experience that combines important tourism patterns (doctrinal spiritual tourism and recreational tourism).
{"title":"The Effect of the Passage of the Holy Family Across the Nile and Jordan Rivers on Enhancing the Tourist Twinning between Egypt and Jordan: A Field Study","authors":"Mahmoud Salem, Helen Abd El-Hakim","doi":"10.21608/ijthsx.2024.266509.1076","DOIUrl":"https://doi.org/10.21608/ijthsx.2024.266509.1076","url":null,"abstract":": The study examines the impact of the Holy Family Path in Egypt and Jordan by investing and merging the Nile and Jordan rivers to launch a unique spiritual, doctrinal, and entertaining experience. The study attempts to promote the twinning destination (Egypt-Jordan) as a destination for global Christian pilgrimage through the holy water route across the two rivers. The problem lies in understanding the historical, cultural, and social impacts of the passage of the Holy Family across the Nile and Jordan rivers and investing these impacts to maximize tourism returns economically, culturally, and socially. The study used the descriptive approach to describe the historical religious importance of the Nile and Jordan rivers. It also used the exploratory method to examine the historical impact of the passage of the Holy Family across the two rivers to enhance cultural, religious, and recreational tourism cooperation for the twinning destination to maximize the economic impact of integrating river and religious tourism via an entertaining spiritual experience. The field study, divided into two main parts (experts and specialists in religious and cultural tourism - travelers and Christian pilgrims), demonstrated the results accomplishing the research objectives. The research contributes to the Arab tourism sector by launching the sacred water stream, which enhances the twinning destination in an experience that combines important tourism patterns (doctrinal spiritual tourism and recreational tourism).","PeriodicalId":292230,"journal":{"name":"The International Journal of Tourism and Hospitality Studies","volume":"18 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140354502","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-19DOI: 10.21608/ijthsx.2024.255008.1072
Taha Ali
Given the harmful consequences of customer unethical behavior
鉴于客户不道德行为的有害后果
{"title":"The Impact of Recession on Customer Unethical Behavior in Sharm El Sheikh Hotels: The Role of Rules and Regulation","authors":"Taha Ali","doi":"10.21608/ijthsx.2024.255008.1072","DOIUrl":"https://doi.org/10.21608/ijthsx.2024.255008.1072","url":null,"abstract":"Given the harmful consequences of customer unethical behavior","PeriodicalId":292230,"journal":{"name":"The International Journal of Tourism and Hospitality Studies","volume":"90 13","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139612928","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-01DOI: 10.21608/ijthsx.2024.240786.1065
Hassan Badawy, Taha Ahmed
: Shunat al-Ghalal (Storeroom of the grains) is considered one of the important archaeological landmarks within the city of Qusayr, in the Red Sea Governorate. It was constructed during the Ottoman era. The research aims at conducting a comprehensive analysis on the roles that Shunat al-Ghalal has played throughout its history in Qusayr." Through analyzing the documents of the Ottoman archives and the Egyptian House of Documentation, the study reveals that Shunat al-Ghalal in Qusayr served two pivotal roles. Initially, it functioned as a vital grain storehouse, strategically storing grains sourced from Upper Egypt during a period when Egypt held a pivotal position as a grain exporter to the Hijaz. Moreover, the research also unveils that Shunat al-Ghalal played a crucial role as a health quarantine facility during the cholera epidemic outbreak where Muhammad Ali Pasha added some buildings to the Shunet al-Ghalal building in Qusayr so that these buildings could be used as quarantine rooms.
{"title":"The Roles Played by Shunat al-Ghalal in al-Qusayr through the Documents of the Ottoman Archives and the Egyptian House of Documentation (an analytical study)","authors":"Hassan Badawy, Taha Ahmed","doi":"10.21608/ijthsx.2024.240786.1065","DOIUrl":"https://doi.org/10.21608/ijthsx.2024.240786.1065","url":null,"abstract":": Shunat al-Ghalal (Storeroom of the grains) is considered one of the important archaeological landmarks within the city of Qusayr, in the Red Sea Governorate. It was constructed during the Ottoman era. The research aims at conducting a comprehensive analysis on the roles that Shunat al-Ghalal has played throughout its history in Qusayr.\" Through analyzing the documents of the Ottoman archives and the Egyptian House of Documentation, the study reveals that Shunat al-Ghalal in Qusayr served two pivotal roles. Initially, it functioned as a vital grain storehouse, strategically storing grains sourced from Upper Egypt during a period when Egypt held a pivotal position as a grain exporter to the Hijaz. Moreover, the research also unveils that Shunat al-Ghalal played a crucial role as a health quarantine facility during the cholera epidemic outbreak where Muhammad Ali Pasha added some buildings to the Shunet al-Ghalal building in Qusayr so that these buildings could be used as quarantine rooms.","PeriodicalId":292230,"journal":{"name":"The International Journal of Tourism and Hospitality Studies","volume":"312 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140521154","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-01DOI: 10.21608/ijthsx.2024.252954.1070
Sherin Hafez
{"title":"Iry dndn , The Benevolent Demon of Edfou Temple","authors":"Sherin Hafez","doi":"10.21608/ijthsx.2024.252954.1070","DOIUrl":"https://doi.org/10.21608/ijthsx.2024.252954.1070","url":null,"abstract":"","PeriodicalId":292230,"journal":{"name":"The International Journal of Tourism and Hospitality Studies","volume":"108 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140515752","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-01DOI: 10.21608/ijthsx.2024.268130.1077
Salma El Manhaly
,
,
{"title":"An Exploration of Airline Service Quality Attributes' Role in Affecting Customer Decision-making; Egyptian Market Perspective.","authors":"Salma El Manhaly","doi":"10.21608/ijthsx.2024.268130.1077","DOIUrl":"https://doi.org/10.21608/ijthsx.2024.268130.1077","url":null,"abstract":",","PeriodicalId":292230,"journal":{"name":"The International Journal of Tourism and Hospitality Studies","volume":"26 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140520574","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-01DOI: 10.21608/ijthsx.2024.255006.1071
Taha Ali
{"title":"The Impact of Recession on Customer Unethical Behavior in Sharm El Sheikh Hotels: The Role of Customer Loyalty","authors":"Taha Ali","doi":"10.21608/ijthsx.2024.255006.1071","DOIUrl":"https://doi.org/10.21608/ijthsx.2024.255006.1071","url":null,"abstract":"","PeriodicalId":292230,"journal":{"name":"The International Journal of Tourism and Hospitality Studies","volume":"6 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139638535","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-01DOI: 10.21608/ijthsx.2024.245028.1066
Sherin Hafez
The concept of the four supports of the sky “4 sxnwt n pt ” or the four pillars of the corners “4 ifd n gb.t ” holds significant religious and cosmological significance in ancient Egyptian texts. These four entities are depicted as female goddesses, embodying the incarnation and personification of these celestial supports. The representation of these goddesses as integral figures within the religious iconography of Ptolemaic and Roman temples further solidifies their importance and enduring presence. The notion of the four supports of the sky as female deities reflects the ancient Egyptian belief in the divine feminine and its connection to cosmic stability. These goddesses are considered fundamental pillars, holding up the celestial vault and maintaining the order and balance of the cosmos. Their presence signifies the essential role they play in sustaining the integrity of the sky and the universe as a whole.
在古埃及文本中，天空的四个支撑点 "4 sxnwt n pt "或角落的四个支柱 "4 ifd n gb.t" 的概念具有重要的宗教和宇宙学意义。这四个实体被描绘成女性女神，体现了这些天体支撑物的化身和人格化。在托勒密神庙和罗马神庙的宗教图腾中，这些女神是不可或缺的形象，这进一步巩固了她们的重要性和持久存在。天空的四个支撑点是女性神灵的概念反映了古埃及人对神圣女性的信仰及其与宇宙稳定的联系。这些女神被视为基本支柱，支撑着天穹，维持着宇宙的秩序和平衡。她们的存在意味着她们在维持天空和整个宇宙的完整性方面发挥着至关重要的作用。
{"title":"The Mythological Significance of aHaj.t ; The Goddess of the South","authors":"Sherin Hafez","doi":"10.21608/ijthsx.2024.245028.1066","DOIUrl":"https://doi.org/10.21608/ijthsx.2024.245028.1066","url":null,"abstract":"The concept of the four supports of the sky “4 sxnwt n pt ” or the four pillars of the corners “4 ifd n gb.t ” holds significant religious and cosmological significance in ancient Egyptian texts. These four entities are depicted as female goddesses, embodying the incarnation and personification of these celestial supports. The representation of these goddesses as integral figures within the religious iconography of Ptolemaic and Roman temples further solidifies their importance and enduring presence. The notion of the four supports of the sky as female deities reflects the ancient Egyptian belief in the divine feminine and its connection to cosmic stability. These goddesses are considered fundamental pillars, holding up the celestial vault and maintaining the order and balance of the cosmos. Their presence signifies the essential role they play in sustaining the integrity of the sky and the universe as a whole.","PeriodicalId":292230,"journal":{"name":"The International Journal of Tourism and Hospitality Studies","volume":"46 196","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139639306","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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