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Evaluating the role of tourism and hotel institutes in developing the entrepreneurial culture of students 评价旅游酒店学院在培养学生创业文化中的作用
Pub Date : 2022-10-01 DOI: 10.21608/ijthsx.2022.172870.1035
Youstina Soliman, B. Hamed, Abeer fathy
The development of an entrepreneurial culture among university students and various disciplines has become a necessary requirement in light of the global trend towards self-employment and the expansion of entrepreneurial projects. In light of this, the study aimed at evaluating the role of tourism and hotel higher education institutions in developing the entrepreneurial culture among students, measuring their attitudes towards self-employment after graduation, and identifying the most important obstacles facing the development of entrepreneurial culture. The questionnaire was relied upon as a tool for collecting study data, as 834 questionnaire forms were randomly distributed on a sample of students of tourism and hotel institutes in the departments of hotel studies and tourism studies. 608 valid questionnaires were analyzed. The results of the study concluded that there is an intermediate role for tourism and hotels higher education institutions in developing the entrepreneurial culture. The results of the study also highlighted that students have positive attitudes to self-employment after graduation. The results also indicated that there are many obstacles facing the development of entrepreneurial culture, such as the lack of training courses organized by the Institute to encourage students to become entrepreneurs, and the lack of confidence of students with entrepreneurial ideas and projects in encouraging and supporting the Institute for them. Furthermore, the results showed that there were no statistical differences in the responses of the study sample to the role of tourism institutes and hotels in developing entrepreneurial culture due to demographic variables.
鉴于全球自主创业趋势和创业项目的扩大,在大学生和各学科中发展创业文化已成为一种必然要求。鉴于此,本研究旨在评估旅游酒店高等教育机构在培养学生创业文化中的作用,衡量学生毕业后自主创业的态度,并确定创业文化发展面临的最重要障碍。问卷作为收集研究数据的工具,在酒店研究和旅游研究部门的旅游和酒店学院的学生中随机分发了834份问卷。分析有效问卷608份。研究结果表明,旅游酒店高等教育机构在创业文化的发展中具有中介作用。研究结果还强调,学生对毕业后自主创业持积极态度。研究结果还表明,创业文化的发展面临诸多障碍,如学院缺乏鼓励学生成为企业家的培训课程,有创业想法和项目的学生缺乏鼓励和支持学院的信心。此外,研究样本对旅游机构和酒店在发展创业文化中的作用的反应,由于人口统计学变量,没有统计学差异。
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引用次数: 0
Green Intelligent Transportation in tourism and hospitality and intention to revisit Egypt as a tourism destination :tourism image as a mediation 旅游和酒店中的绿色智能交通以及重新访问埃及作为旅游目的地的意图:旅游形象作为中介
Pub Date : 2022-10-01 DOI: 10.21608/ijthsx.2022.167118.1027
rasha mohammed khalil, Mohammed Zeina, reham gad abdu
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引用次数: 0
Musical Advertising Technology and its Impact on the Purchasing Behavior of Inbound Tourists to Egypt 音乐广告技术及其对埃及入境游客购买行为的影响
Pub Date : 2022-10-01 DOI: 10.21608/ijthsx.2022.167282.1028
Mohab Elbishbieshy, Hanaa Sayed Mohamed Abd El‐Rahman
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引用次数: 0
A Funerary Late Period Stela of the Divine Father Psmatik from the Imhotep Museum at Saqqara 塞卡拉伊姆霍特普博物馆出土的普斯马提克神父晚期墓葬石碑
Pub Date : 2022-10-01 DOI: 10.21608/ijthsx.2022.168340.1030
Hanaa Mokhtar El-Behairy
This paper aims at publishing a private round-topped limestone stela of Psmatik. It is currently on display at Imhotep Museum, Saqqara. It is registered under n° SQ. CU. 149. It was discovered by the excavation team of Cairo University at Saqqara. Fortunately, the stela is in a very good state of preservation. It measures 33.5 cm in height and 23.5 in width. It belongs to the god father Psmtik who was probably a priest lived during the reign of King Necho II during the 26 th Dynasty, Saite Period. The stela is divided into two parts; the upper part is inscribed with the htp dj nsw formula. It shows Psmatik sitting in front of an offering table together with two servants. As for the lower part, it carries Hieroglyphic inscriptions written in eight horizontal lines reading from right to left. It carries the name of King Necho II written within a cartouche. This research deals with publishing the stela, in addition to providing dates and textual analysis.
本文旨在发表普斯马提克的私人圆形石灰石石碑。它目前在塞加拉的伊姆霍特普博物馆展出。它注册在n°SQ下。铜。149. 它是由开罗大学的发掘小组在萨卡拉发现的。幸运的是,这块石碑保存得很好。它高33.5厘米,宽23.5厘米。它属于神父Psmtik,他可能是第26王朝尼哥二世统治时期的牧师。石碑分为两部分;上面的部分是刻有HTP DJ NSW公式。画中,普斯马提克和两个仆人一起坐在供品桌前。至于下半部分,从右到左,刻有八行水平线上的象形文字。上面刻着尼哥二世国王的名字。除了提供日期和文本分析外,本研究还涉及石碑的出版。
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引用次数: 0
The Role of Local Society in Achieving the Goals of Sustainable Tourism Development in Egypt Vision 2030 地方社会在实现埃及2030年可持续旅游发展目标中的作用
Pub Date : 2022-10-01 DOI: 10.21608/ijthsx.2022.170709.1032
Mohammad M. Farrag
Egypt's Vision 2030 reflects the country's strategic plan to achieve the principles and goals of sustainable development in all fields. Egypt's Vision 2030 is based on the principles of "comprehensive sustainable development", and reflects the three dimensions of sustainable development: the economic dimension, the social dimension, and the environmental dimension. on the other hand, many studies have monitored the increasing role of local Society in the tourism development, Where the local Society is the most important partner in the development activities. So the study aims to demonstrating how can the local Society can effect on achieving the goals of sustainable tourism development, so a statistical model was designed to measure the effect of five independent factors on one dependent factor. The Quantitative Approach was used in the study, 600 questionnaires were distributed by the use of and social media and personal interview, to collect primary data from the study sample, The study concluded with a set of guidelines that can help for the success the local Society role to maximize its ability to achieving the goals of sustainable tourism development.
埃及的《2030年愿景》反映了该国在所有领域实现可持续发展原则和目标的战略计划。埃及的《2030年愿景》以“全面可持续发展”为原则,反映了可持续发展的三个维度:经济维度、社会维度和环境维度。另一方面,许多研究监测到地方社会在旅游发展中的作用越来越大,地方社会是发展活动中最重要的合作伙伴。因此,本研究旨在证明当地社会如何影响实现可持续旅游发展的目标,因此设计了一个统计模型来衡量五个独立因素对一个依赖因素的影响。本研究采用了定量方法,通过使用社交媒体和个人访谈的方式分发了600份问卷,从研究样本中收集了原始数据,本研究总结了一套指导方针,可以帮助成功发挥当地社会的作用,最大限度地发挥其实现可持续旅游发展目标的能力。
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引用次数: 0
The Symbolism of the Ancient Egyptian Sa Sign as a Scarf 古埃及萨标志作为围巾的象征意义
Pub Date : 2022-10-01 DOI: 10.21608/ijthsx.2022.163807.1022
W. Abdelhakim, Mohamed Zein
The scarf is generally known as a length or square of fabric worn around the neck, head, or shoulders. This article deals with the ancient Egyptian (Sa) sign as a scarf that mainly appeared around the neck of certain deities and sacred animals in specific contexts in some temples and tombs’ depictions. It also displays some examples of men wearing this scarf around their chest and waist. It reviews distinctive ancient Egyptian themes, in which this kind of scarf is represented for identifying its origin, forms, colors, function and symbolism. For achieving these goals, the article employs a descriptive analytical approach of the figures wearing the (Sa) sign as a neck scarf in ancient Egyptian scenes either royal or private. The article concludes certain points: the figures that were represented wearing the (Sa) sign as a neck scarf in the ancient Egyptian scenes, the identity of these figures as either human, sacred animals, or deities, the main purposes for wearing a scarf tied in the form of (Sa) sign, and the differences and characteristics of the depicted forms and colors of the (Sa) neck scarf.
围巾通常被称为围在脖子、头或肩膀上的一段或正方形的织物。这篇文章讨论的是古埃及(Sa)标志,它是一种围巾,主要出现在一些寺庙和坟墓中特定背景下的某些神和神圣动物的脖子上。它还展示了一些男性将这种围巾围在胸前和腰部的例子。它回顾了独特的古埃及主题,其中这种围巾代表了它的起源,形式,颜色,功能和象征意义。为了实现这些目标,本文采用了一种描述性的分析方法,在古埃及王室或私人场景中,佩戴(Sa)标志作为围巾的人物。本文总结了古埃及场景中佩戴萨(Sa)标志作为围巾的人物,这些人物的身份是人、神圣的动物或神灵,佩戴萨(Sa)标志形式的围巾的主要目的,以及萨(Sa)围巾所描绘的形状和颜色的差异和特点。
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引用次数: 0
The impact of perceived benefits and risks on the current and intended levels of big data analytics adoption in hotels 感知到的收益和风险对酒店采用大数据分析的当前和预期水平的影响
Pub Date : 2022-10-01 DOI: 10.21608/ijthsx.2022.164078.1023
Abuelkassem A. A. Mohammad, muhammad Abd Elsalam
The adoption of big data analytics (BDA) has become prevalent in many business fields due to its various benefits. However, it has been reported that the hospitality industry is reluctant to adopt BDA. Additionally, precedent studies pointed to a knowledge gap and called for further research in this subject. Hence, this research explores the current and intended levels of adoption of BDA in hotels. It also proposes and examines a mediated-moderated model for the impact of perceived benefits and risks on the current and intended levels of BDA adoption in hotels. This study followed a quantitative approach whereby a questionnaire form was developed and distributed to IT managers/engineers and general/deputy managers in hotels. A total of 265 complete and valid responses were collected and analyzed. PLS-SEM using smart PLS 3.0 was employed to test the model. The results indicated that perceived benefits positively influence the current and intended level of BDA implementation in hotels. Moreover, perceived risks had a negative moderating effect on the linkage between perceived benefits and both the current and intended levels of BDA adoption. This study is among the leading studies that have examined the extent to which the perceived benefits and risks of BDA adoption can impact the current and intended levels of BDA implementation in the hotel industry
由于大数据分析(BDA)的各种好处,它的采用已经在许多商业领域变得普遍。然而,据报道,酒店业不愿采用BDA。此外,以往的研究指出了这方面的知识差距,需要进一步的研究。因此,本研究探讨了酒店目前和预期采用BDA的水平。它还提出并检验了一个中介调节模型,用于衡量感知收益和风险对酒店当前和预期的BDA采用水平的影响。本研究采用定量方法,开发了一份调查问卷,并将其分发给酒店的IT经理/工程师和总经理/副经理。收集并分析了265份完整有效的问卷。采用智能PLS 3.0 PLS- sem对模型进行检验。结果表明,感知效益正向影响酒店当前和预期的BDA实施水平。此外,感知风险对感知利益与当前和预期BDA采用水平之间的联系具有负向调节作用。本研究是考察采用BDA的预期收益和风险在多大程度上影响酒店业目前和预期的BDA实施水平的领先研究之一
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引用次数: 0
The Role of Innovation in Achieving a Competitive Advantage of Airlines 创新在航空公司获得竞争优势中的作用
Pub Date : 2022-10-01 DOI: 10.21608/ijthsx.2022.164862.1025
Ghada Abd Elmoaty Mohamed, Shimaa Soliman
This paper aims to investigate the role of innovation in achieving competitive advantage among private airlines in Egypt. Data was collected from four private airlines. To gather data; two versions of the surveys were distributed. The first was for airlines' executives and consultants, and the second was for passengers. While 34 valid surveys were collected from the airlines' executives, a total of 310 valid surveys were collected from passengers. The results showed there is a statistically significant relationship between the elements of innovation and competitive advantage in airlines. The study provides the Egyptian government with recommendations on paying more attention to developing the innovation system and embedding its culture in society. Secondly, recommendations directed at top management in airlines include: matching on-board services to today’s passengers' interests and adopting features such as online food ordering and pre-ordering meals. Additionally, to adopt technological innovation such as AI-based improvements and the AI-enabled food waste management system. This presents a number of critical that should be implemented in companies. include: the issue of creativity and innovation; developing the innovation system and embedding its culture in society by providing educational opportunities for tourism and hospitality based on innovation foundations; providing opportunities for tourism and hotel students to collaborate with private sector institutions and airlines to present new ideas in providing meals, services, and innovations that contribute to positive travel experience; building innovations in the tourism and aviation sectors by providing specialized programs and organizations to support students' innovations and to benefit from funding opportunities for innovative tourism projects that contribute to the opening of new doors The necessity of cooperation between the Egyptian government, airlines, and food and beverage service providers to foster innovations that would help deliver distinctive travel experiences; Launch the "Creative Traveller" initiative, embracing their innovations to develop the application, and rewarding creative travellers with incentives and rewards for their value-added services. Provide a platform for discussing and presenting the most significant innovations in the tourism sector and airlines to develop services that aid in streamlining travel procedures and gaining access to global tourism markets; and finally, adopt a strategic vision to encourage entrepreneurship and draw creative ideas to the tourism sector and attract innovative projects in the tourism, hospitality and airline sector.
本文旨在探讨创新在埃及私营航空公司实现竞争优势中的作用。数据是从四家私营航空公司收集的。收集数据;分发了调查的两个版本。第一个是针对航空公司高管和顾问的,第二个是针对乘客的。从航空公司高管那里收集了34份有效调查,从乘客那里收集了310份有效调查。研究结果表明,航空公司创新要素与竞争优势之间存在显著的相关关系。该研究为埃及政府提供了更加重视发展创新体系和将其文化融入社会的建议。其次,针对航空公司高层管理人员的建议包括:将机上服务与当今乘客的兴趣相匹配,采用在线订餐和提前订餐等功能。此外,采用技术创新,如基于人工智能的改进和人工智能的食物垃圾管理系统。这就提出了一些公司应该实施的关键问题。包括:创意与创新问题;以创新为基础,为旅游业和酒店业提供教育机会,发展创新体系,将创新文化融入社会;为旅游及酒店专业的学生提供机会,让他们与私营机构及航空公司合作,在提供膳食、服务和创新方面提出新的想法,为旅客带来积极的旅行体验;通过提供专门的项目和组织来支持学生的创新,并从创新旅游项目的融资机会中受益,从而为打开新的大门做出贡献。埃及政府、航空公司和食品和饮料服务提供商之间有必要合作,促进创新,帮助提供独特的旅行体验;推出“创意旅行者”计划,采用他们的创新来开发应用程序,并对创意旅行者的增值服务给予奖励和奖励。提供一个平台,讨论和展示旅游部门和航空公司最重要的创新,以开发有助于简化旅行程序和进入全球旅游市场的服务;最后,通过一项战略愿景,鼓励创业精神,为旅游部门吸引创造性的想法,并吸引旅游、酒店和航空部门的创新项目。
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引用次数: 1
Evaluating the Role of Websites and Electronic Reservation Services on Increasing Travelers’ Satisfaction: Applied on Low-Cost Airlines 评价网站和电子预订服务对提高旅客满意度的作用:以低成本航空公司为例
Pub Date : 2022-10-01 DOI: 10.21608/ijthsx.2022.173415.1037
Moustafa Abo El Nile
ةلاقملا تامولعم صخلملا املكلا حاتفملا ت :ةي بعلت ةينورتكللاا عقاوملا ا رود ايويح ىف ،فيلاكتلا ةضفخنم نا ريطلا تاكرش ثيح ةينورتكللاا عقاوملا هذه ربتعت ةليسو ةلاعف جيورتلل نع رفسلا تامدخ ،ةحاتملا كلذك نإف تا ريغتلا ةرمتسملا تاهاجتلا نيرفاسملا تمزلأ باحصأ تاكرشلا ةضفخنم فيلاكتلا ىلع ا ةداعإ إ ىف رظنل ءاشن عقاوم ةينورتكلإ ةيفا رتحإ رفوت نيرفاسملل ام نوجاتحي نم تامدخ ةقيرطب رفس ةباذج ،مهل ةفاضلإاب ىلإ نأ ةيمها عقاوم بيولا يف فرعتلا ىلع ءا رآ روهمجلا فدهتسملا نم نيرفاسملا اميف همدقت لك ةكرش تادا ريإ قيقحت ا ريخأو ءلامعلا اضر ةدايز مث نمو هئلامعل يبمو ةيلاع تاع ، دمتعتو ةسا ردلا يلع جهنملا يفصولا يليلحتلا نم للاخ ضا رعتسا تاسا ردلا ةيرظنلا ةقلعتملا عوضومب ،ةسا ردلا كلذكو ءا رجإ ةسا ردلا ةيناديملا نم للاخ بولسأ ،ءاصقتسلاا ثيح مت عيزوت ددع ( 600 ) ةرامتسا ءاصقتسا ىلع نيرفاسملا ىلع طوطخلا ةيوجلا تاكرشل نا ريطلا فخنم ةض لاكتلا في نم ىلاو تا راطملا ةيرصملا ربمتبسو سطسغا ىرهش للاخ 2022 ةباجلإل ىلع تلاؤاست ةسا ردلا قيقحتو اهفادهأ ىتلا فدهت ىلا مييقت رود عقاوملا تامدخو زجحلا ةينورتكللاا ىلع ةدايز نيرفاسملا اضر تا رشؤم ، كلذو ضرغب فرعتلا يلع مهتاهجوت مهءا رأو وحن داعبأ ،ةسا ردلا و مت ليلحت تانايبلا ةدراولا نم تا رامتسلاا ةحلاصلا ليلحتلل ىئاصحلاا مادختساب جمانرب مزحلا ةيئاصحلاا مولعلل ةيعامتجلاا SPSS لوصولل يلإ جئاتن ،ةسا ردلا دقو تلصوت جئاتن ثحبلا يلا هنا دجوت ةقلاع ةيطابترا ةبجوم تاذ ةللاد ايئاصحإ نيب تا رشؤم ش نع نيرفاسملا اضر ةدايز يطلا تاكر تقلاا نا ر ةيداص يلا رصم نم للاخ مييقت تاكرشلا كلتل ةينورتكللاا عقاوملل نيرفاسملا . مدقو ثحبلا يف ءوض اهجئاتن ضعب تايصوتلا مييقت ؛ ةينورتكللاا عقاوملا ؛ تامدخ ىنورتكللاا زجحلا ؛ة اضر نيرفاسملا ؛ ضفخنم نا ريطلا فيلاكتلا
ةلاقملا تامولعم صخلملا املكلا حاتفملا ت :ةي بعلت ةينورتكللاا عقاوملا ا رود ايويح ىف ،فيلاكتلا ةضفخنم نا ريطلا تاكرش ثيح ةينورتكلاا عقاوملا هذه ربتعت ةليسو ةلاعف جيورتل نع رفسلا تامدخ ،ةحاتملا كلذك نإف تا ريغتلا ةرمتسملا تاهاجتلا نيرفاسملا تمزلأ باحصأ تاكرشلا ةضفخنم فيلاكتلا ىلع اةداعإ إ ى فرظنل ءاشن عقاوم ةينورتكلإ ةيفا رحتإ رفوت نيرفاسمل ام نوجاتحي نم تامدخ ةقيرطب رفس ةباذج ،مهل ةفاضلإاب ىلإ نأ ةيمها عقاوم بيولا يف فرعتلا ىلع ءارآ روهمجلا فدهتسملا نم نيرفاسملا اميف همدقت لك ةكرش تادا ريإ قيقحت ا ريخأو ءلامعلا اضر ةدايز مث نمو هئلامعل يبمو ةيلاع تاع ، دمتعتو ةسا ردلا يلع جهنملا يفصولا يليلحتلا نم للاخ ضا رعتسا تاسا ردلا ةيرظنلا ةقلعتملا عوضومب ،ةسا ردلا كلذكو ءا رجإ ةسا ردلا ةيناديملا نم للاخ بولسأ ،ءاصقتسلا ثيح مت عيزوت ددع ( 600 ) ةرامتسا ءاصقتسا ىلع نيرفاسملا ىلع وطخلا ةيوجلا تاكرشل نا ريطلا فخنمةضل اكتلافي نم ىلاو تا راطملا ةيرصملا ربمتبسو سطسغا ىرهش للاخ 2022 ةباجلإل ىلع تلاؤاست ةسا ردلا قيقحتو اهفادهأ ىتلا فدهت ىلا مييقت رود عقاوملا تامدخو زجحلا ةينورتكلا ىلع ةدايز نيرفاسملا اضر تا رشؤم ، كلذو ضرغب فرعتلا يلع مهتاهجوت مهءا رأو وحن داعبأ ةسا ردلا و مت ليلحت تانايبلا ةدراولا نم تا رامتسلاا ةحلاصلا ليلحتلل ىئاصحلاا مادختساب جمانرب مزحلا ةيئاصحلاا مولعلل ةيعامتجلا spss لوصولل يلإ جئاتن ،ةسا ردلا دقو تلصوت جئاتن ثحبلا يلا هنا دجوت ةقلاع ةيطابترا ةبجوم تاذ ةلاد ايئاصحإ نيب تا رشؤم ش نع نيرفاسملا اضر ةدايز يطلا تاكر تقلاا نا رةيداص يلا رصم نم للاخ مييقت تاكرشلا كلتل ةينورتكلاا عقاومل نيرفاسملا . مدقو ثحبلا يف ءوض اهجئاتن ضعب تايصوتلا مييقت ؛ ةينورتكللا عقاوملا ؛ تامدخ ىنورتكلا زجحلا ؛ة اضر نيرفاسملا ؛ ضفخنم نا ريطلا فيلاكتلا
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引用次数: 0
The role of quality management in raising the efficiency of graduates and their suitability for the labor market in institutions of higher tourism education (Applied study on Cairo Higher Institute for Tourism and Hotels) 质量管理在提高高等旅游教育机构毕业生的效率及其对劳动力市场的适应性方面的作用(开罗旅游和酒店高等学院的应用研究)
Pub Date : 2022-10-01 DOI: 10.21608/ijthsx.2022.161128.1019
Alaaeldin Abdelaziz
: Higher tourism education is witnessing great interest in most countries of the world, because of its great importance in the development and advancement of societies. However, the institutions of higher tourism education in Egypt face many challenges, which call for the application of comprehensive development programs, highlight the role of quality management in developing these educational institutions, and then provide qualified human resources for the labor market in the tourism field. The research aims to clarify the requirements of quality management in institutions of higher tourism education, and the relationship of academic accreditation to the level of the graduate, then present proposals to contribute to achieving alignment between the outputs of higher tourism education and the tourism labor market. The results of the study showed that the curriculum taught in the Department of Tourism Studies is advanced curricula, but they are not commensurate with developments in the tourism labor market. The research recommendations are the design and implementation of training programs on an ongoing basis by developments in the labor market to raise the efficiency of students and graduates and qualify them for the tourism labor market.
由于高等旅游教育对社会的发展和进步具有重要意义,因此在世界上大多数国家都引起了人们的极大兴趣。然而,埃及的高等旅游教育机构面临着许多挑战,这些挑战要求应用综合发展计划,突出质量管理在发展这些教育机构中的作用,然后为旅游领域的劳动力市场提供合格的人力资源。本研究旨在厘清高等旅游教育机构对品质管理的要求,以及学历认证与毕业生水平的关系,并提出建议,以促进高等旅游教育产出与旅游劳动力市场的协调。研究结果显示,旅游学系所教授的课程是高级课程,但与旅游业劳动力市场的发展不相称。研究建议是根据劳动力市场的发展,在持续的基础上设计和实施培训计划,以提高学生和毕业生的效率,使他们有资格进入旅游业劳动力市场。
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引用次数: 0
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The International Journal of Tourism and Hospitality Studies
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