Pub Date : 2019-12-01DOI: 10.1109/ICRIIS48246.2019.9073292
Issa Alghatrifi, Haliyana Khalid
This paper reviews the most recent literature on UTAUT/ UTAUT 2 (Unified Theory of Acceptance, and Use of Technology) by focusing on the findings and recommended future research. To meet this aim, the authors conduct an in-depth analysis of the current literature by using the systematic review method. This research paper is conceptual in origin, and it was supplemented by analysis 65 papers from various websites which hosted scientific journals. These papers employed UTAUT and UTAUT 2 as a baseline framework. The researchers focused on findings in these papers and on the core constructs of UTAUT used to predict behavioral intentions. The results from the previous studies confirmed that the four core constructs of UTAUT/UTAUT2 contributed to understanding of the behavioral intention to accept / adopt or use the technology and the performance expectancy (PE) has significantly correlated with technology adoption. Moreover, the previous studies show that UTAUT 2 has been more explanatory in predicting behavioral intentions and should be used for the future works in adopting any new technology.
{"title":"A Systematic Review of UTAUT and UTAUT2 as a Baseline Framework of Information System Research in Adopting New Technology: A case study of IPV6 Adoption","authors":"Issa Alghatrifi, Haliyana Khalid","doi":"10.1109/ICRIIS48246.2019.9073292","DOIUrl":"https://doi.org/10.1109/ICRIIS48246.2019.9073292","url":null,"abstract":"This paper reviews the most recent literature on UTAUT/ UTAUT 2 (Unified Theory of Acceptance, and Use of Technology) by focusing on the findings and recommended future research. To meet this aim, the authors conduct an in-depth analysis of the current literature by using the systematic review method. This research paper is conceptual in origin, and it was supplemented by analysis 65 papers from various websites which hosted scientific journals. These papers employed UTAUT and UTAUT 2 as a baseline framework. The researchers focused on findings in these papers and on the core constructs of UTAUT used to predict behavioral intentions. The results from the previous studies confirmed that the four core constructs of UTAUT/UTAUT2 contributed to understanding of the behavioral intention to accept / adopt or use the technology and the performance expectancy (PE) has significantly correlated with technology adoption. Moreover, the previous studies show that UTAUT 2 has been more explanatory in predicting behavioral intentions and should be used for the future works in adopting any new technology.","PeriodicalId":294556,"journal":{"name":"2019 6th International Conference on Research and Innovation in Information Systems (ICRIIS)","volume":"96 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125082099","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-12-01DOI: 10.1109/ICRIIS48246.2019.9073418
Abubakar Magira Tom, W. Virgiyanti, Wan Rozaini
Cloud computing is a state-of-the-art paradigm that gives enormous advantages to Higher Education Institutions in developing countries to improve their education. In this regard, Cloud computing can change the way wherein access to and utilization of learning content by Higher Education Institutions in developing countries, in particular Nigeria, can be effectively accessed in a pay-per-use method. Consequently, lessening the expense of actualizing an independent e-learning system. While it has been extensively embraced for e-learning in first world nations, its adoption in Nigeria is exceptionally low. There is as well lack of empirical studies which investigate the factor that influence its adoption from the viewpoint of the Information and Communication Technology directorates in the Nigerian HEIs. Therefore, this study sought to explore the factors that influence the adoption of cloud computing for e-learning by amalgamating the Diffusion of Innovation as well as the Technological, Organizational, Environmental theory. A disproportionate stratified random sampling technique was used. The data were collected using a quantitative research design from 454 ICT-directorates managers in Nigerian universities. The response was assessed using SPSS and SmartPLS. The findings suggested that relative advantage, cost savings, competitive pressure, and service provider support should be considered by decision-makers in the Nigerian universities to promote the easy diffusion and adoption of the cloud services for e-learning.
{"title":"Understanding the Determinants of Infrastructure-as-a Service-Based E-Learning Adoption Using an Integrated TOE-DOI Model: A Nigerian Perspective","authors":"Abubakar Magira Tom, W. Virgiyanti, Wan Rozaini","doi":"10.1109/ICRIIS48246.2019.9073418","DOIUrl":"https://doi.org/10.1109/ICRIIS48246.2019.9073418","url":null,"abstract":"Cloud computing is a state-of-the-art paradigm that gives enormous advantages to Higher Education Institutions in developing countries to improve their education. In this regard, Cloud computing can change the way wherein access to and utilization of learning content by Higher Education Institutions in developing countries, in particular Nigeria, can be effectively accessed in a pay-per-use method. Consequently, lessening the expense of actualizing an independent e-learning system. While it has been extensively embraced for e-learning in first world nations, its adoption in Nigeria is exceptionally low. There is as well lack of empirical studies which investigate the factor that influence its adoption from the viewpoint of the Information and Communication Technology directorates in the Nigerian HEIs. Therefore, this study sought to explore the factors that influence the adoption of cloud computing for e-learning by amalgamating the Diffusion of Innovation as well as the Technological, Organizational, Environmental theory. A disproportionate stratified random sampling technique was used. The data were collected using a quantitative research design from 454 ICT-directorates managers in Nigerian universities. The response was assessed using SPSS and SmartPLS. The findings suggested that relative advantage, cost savings, competitive pressure, and service provider support should be considered by decision-makers in the Nigerian universities to promote the easy diffusion and adoption of the cloud services for e-learning.","PeriodicalId":294556,"journal":{"name":"2019 6th International Conference on Research and Innovation in Information Systems (ICRIIS)","volume":"87 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116767876","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-12-01DOI: 10.1109/ICRIIS48246.2019.9073645
Surayahani Hasnul Bhaharin, U. A. Mokhtar, R. Sulaiman, M. Yusof
In the era of Industry 4.0 (IR 4.0), information leakage has become a critical issue for information security. The basic approach to addressing information leakage threats is to implement an information security policy (ISP) that defines the standards, boundaries, and responsibilities of users of information and technology of an organization. ISPs are one of the most commonly used methods for controlling internal user security behaviours, which include, but not limited to, computer usage ethics; organizational system usage policies; Internet and email usage policies; and the use of social media. Human error is the main security threat to information security, resulting from negligence, ignorance, and failure to adhere to organizational information security policies. Information security incidents are a problem related to human behaviour because technology is designed and operated by humans, presenting the opportunities and spaces for human error. In addition to the factor of human error as the main source of information leakage, this study aims to systematically analyse the fundamental issues of information security policy compliance. An analysis of these papers identifies and categories critical factor that effect an employee’s attitude toward compliance with ISP. The human, process, technology element and information governance should be thought as a significant scope for more efficiency of information security policy compliance and in any further extensive studies to improve on information security policy compliance. Therefore, to ensure these are properly understood, further study is needed to identity the information governance that needs to be included in organizations and current best practices for developing an information security policy compliance within organizations.
在工业4.0 (IR 4.0)时代，信息泄露已成为信息安全的关键问题。解决信息泄漏威胁的基本方法是实现信息安全策略(ISP)，该策略定义了组织的信息和技术用户的标准、边界和责任。互联网服务提供商是控制内部用户安全行为的最常用方法之一，其中包括但不限于计算机使用道德;组织系统使用策略;互联网和电子邮件使用政策;以及社交媒体的使用。人为错误是对信息安全的主要安全威胁，是由于疏忽、无知和未能遵守组织的信息安全策略而造成的。信息安全事件是一个与人类行为有关的问题，因为技术是由人类设计和操作的，为人为错误提供了机会和空间。除了人为失误因素是信息泄露的主要来源外，本研究旨在系统地分析信息安全策略合规性的基本问题。对这些论文的分析确定并分类了影响员工对遵守ISP态度的关键因素。应该将人员、流程、技术元素和信息治理视为提高信息安全策略遵从性效率的重要范围，并在任何进一步的广泛研究中改进信息安全策略遵从性。因此，为了确保正确理解这些内容，需要进一步研究，以确定组织中需要包含的信息治理，以及在组织中开发信息安全策略遵从性的当前最佳实践。
{"title":"Issues and Trends in Information Security Policy Compliance","authors":"Surayahani Hasnul Bhaharin, U. A. Mokhtar, R. Sulaiman, M. Yusof","doi":"10.1109/ICRIIS48246.2019.9073645","DOIUrl":"https://doi.org/10.1109/ICRIIS48246.2019.9073645","url":null,"abstract":"In the era of Industry 4.0 (IR 4.0), information leakage has become a critical issue for information security. The basic approach to addressing information leakage threats is to implement an information security policy (ISP) that defines the standards, boundaries, and responsibilities of users of information and technology of an organization. ISPs are one of the most commonly used methods for controlling internal user security behaviours, which include, but not limited to, computer usage ethics; organizational system usage policies; Internet and email usage policies; and the use of social media. Human error is the main security threat to information security, resulting from negligence, ignorance, and failure to adhere to organizational information security policies. Information security incidents are a problem related to human behaviour because technology is designed and operated by humans, presenting the opportunities and spaces for human error. In addition to the factor of human error as the main source of information leakage, this study aims to systematically analyse the fundamental issues of information security policy compliance. An analysis of these papers identifies and categories critical factor that effect an employee’s attitude toward compliance with ISP. The human, process, technology element and information governance should be thought as a significant scope for more efficiency of information security policy compliance and in any further extensive studies to improve on information security policy compliance. Therefore, to ensure these are properly understood, further study is needed to identity the information governance that needs to be included in organizations and current best practices for developing an information security policy compliance within organizations.","PeriodicalId":294556,"journal":{"name":"2019 6th International Conference on Research and Innovation in Information Systems (ICRIIS)","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116488603","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-12-01DOI: 10.1109/ICRIIS48246.2019.9073666
M. Ijab
For many organisations, information system innovation for environmental sustainability is a new venture. While the innovation process has been widely discussed by Information Systems (IS) researchers, less is understood about the unique challenges presented when innovating information systems for environmental sustainability. This paper adopts a process perspective to investigate Green information system innovations and the factors and forces that affect the process of innovation. This study reports two qualitative and interpretive case studies in a large telecommunications company, namely, a Unified Communications and Collaboration (UCC) system and a Sustainable Knowledge Management and Sharing (SKMS) system. The findings indicate that Green information system innovation follows distinct innovation phases and stages through complex and dynamic interactions among the key people that champion and shape the organisation’s quest towards environmental sustainability. The paper provides a Green information system in practice innovation model and a set of four theoretical propositions.
{"title":"A Process Model for Green Information System Innovation","authors":"M. Ijab","doi":"10.1109/ICRIIS48246.2019.9073666","DOIUrl":"https://doi.org/10.1109/ICRIIS48246.2019.9073666","url":null,"abstract":"For many organisations, information system innovation for environmental sustainability is a new venture. While the innovation process has been widely discussed by Information Systems (IS) researchers, less is understood about the unique challenges presented when innovating information systems for environmental sustainability. This paper adopts a process perspective to investigate Green information system innovations and the factors and forces that affect the process of innovation. This study reports two qualitative and interpretive case studies in a large telecommunications company, namely, a Unified Communications and Collaboration (UCC) system and a Sustainable Knowledge Management and Sharing (SKMS) system. The findings indicate that Green information system innovation follows distinct innovation phases and stages through complex and dynamic interactions among the key people that champion and shape the organisation’s quest towards environmental sustainability. The paper provides a Green information system in practice innovation model and a set of four theoretical propositions.","PeriodicalId":294556,"journal":{"name":"2019 6th International Conference on Research and Innovation in Information Systems (ICRIIS)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130271485","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-12-01DOI: 10.1109/ICRIIS48246.2019.9073650
Muhammad Z. I. Lallmahomed
Given the dearth of research on online shopping in Mauritius and the intense competition amongst online shopping operators, enticing new customers and retaining existing ones is key for the survival of any online shopping business. This research examines the relationship between the inhibitors of adoption and behavioural intention to use online shopping amongst Mauritian consumers. Using a crosssectional survey, inhibitors of adoption were examined through a positivist lens. Data from a purposive sample of 268 respondents shows that online shopping are used by young adults, who are part of the Generation Y era. Perceived usefulness is a significant predictor of online shopping adoption while perceived anxiety and resistance to change are negatively related to behavioural intention, thus inhibiting online shopping adoption. These results also give credence to the dual factor theory and demonstrate that predictors of use have a stronger effect on intention to adopt online shopping than inhibitors.
{"title":"Inhibitors of Online Shopping Amongst Higher Education Students","authors":"Muhammad Z. I. Lallmahomed","doi":"10.1109/ICRIIS48246.2019.9073650","DOIUrl":"https://doi.org/10.1109/ICRIIS48246.2019.9073650","url":null,"abstract":"Given the dearth of research on online shopping in Mauritius and the intense competition amongst online shopping operators, enticing new customers and retaining existing ones is key for the survival of any online shopping business. This research examines the relationship between the inhibitors of adoption and behavioural intention to use online shopping amongst Mauritian consumers. Using a crosssectional survey, inhibitors of adoption were examined through a positivist lens. Data from a purposive sample of 268 respondents shows that online shopping are used by young adults, who are part of the Generation Y era. Perceived usefulness is a significant predictor of online shopping adoption while perceived anxiety and resistance to change are negatively related to behavioural intention, thus inhibiting online shopping adoption. These results also give credence to the dual factor theory and demonstrate that predictors of use have a stronger effect on intention to adopt online shopping than inhibitors.","PeriodicalId":294556,"journal":{"name":"2019 6th International Conference on Research and Innovation in Information Systems (ICRIIS)","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134321317","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-12-01DOI: 10.1109/ICRIIS48246.2019.9073680
Abdullah Nabeel Jalal, M. Bahari, Sultan Rehman Sherief
Social Customer Relationship Management (Social CRM) turns into a popular term which has been broadly talked about in the literature, yet scant attention is given to the factors affecting its adoption in healthcare industry. This study aims to validate the identified factors affecting the adoption of Social SCRM by Iraqi healthcare organizations. Mixed-method design was followed for sample of 8 Iraqi hospitals from surveys, including semi-structured interviews with senior IT and marketing managers from five different hospitals. Descriptive statistics and thematic analysis were used to analyze data and provide the requirements at the initial stage of Social CRM adoption. Findings from both survey and interview have shown that the level of Social CRM adopted by Iraqi healthcare organizations is relatively superficial in the formal integrated Social CRM strategy and policy framework. Additionally, findings of the study have further extended into the developing of proposed practical model to illustrate how Social CRM should be carried out from an organization’s strategic perspective. The developed model of this study was described by the combined three theories TOE, DOI, and institutional theory.
{"title":"A Pilot-Testing of Social Customer Relationship Management Adoption in Healthcare Context","authors":"Abdullah Nabeel Jalal, M. Bahari, Sultan Rehman Sherief","doi":"10.1109/ICRIIS48246.2019.9073680","DOIUrl":"https://doi.org/10.1109/ICRIIS48246.2019.9073680","url":null,"abstract":"Social Customer Relationship Management (Social CRM) turns into a popular term which has been broadly talked about in the literature, yet scant attention is given to the factors affecting its adoption in healthcare industry. This study aims to validate the identified factors affecting the adoption of Social SCRM by Iraqi healthcare organizations. Mixed-method design was followed for sample of 8 Iraqi hospitals from surveys, including semi-structured interviews with senior IT and marketing managers from five different hospitals. Descriptive statistics and thematic analysis were used to analyze data and provide the requirements at the initial stage of Social CRM adoption. Findings from both survey and interview have shown that the level of Social CRM adopted by Iraqi healthcare organizations is relatively superficial in the formal integrated Social CRM strategy and policy framework. Additionally, findings of the study have further extended into the developing of proposed practical model to illustrate how Social CRM should be carried out from an organization’s strategic perspective. The developed model of this study was described by the combined three theories TOE, DOI, and institutional theory.","PeriodicalId":294556,"journal":{"name":"2019 6th International Conference on Research and Innovation in Information Systems (ICRIIS)","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131478139","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-12-01DOI: 10.1109/ICRIIS48246.2019.9073287
H. Alenzi, S. Miskon
With advancements in social networking, there is a need for transparency in the changing nature of the interaction between governments and citizens. Recent studies have discovered that the perception of government transparency greatly influences the interaction between citizens and governments and citizen trust in government via social media networks. Surveys indicate that Kuwaiti citizens lack interaction with their governments on social media networks. This problem is not straightforward to solve; Europe also faces the same issue. Governments can take advantage of social media networking to meet their operational objectives and improve service quality. Therefore, a model is needed that increases the interaction and communication between citizens and their governments. This paper presents a new model for factors influencing the continued interaction between the Kuwaiti government and its citizens via social networks (see Figure 2) based on Delone and McLean information system (IS) success model (2003) combined with the unified theory of acceptance and use of technology and both the trust and loyalty factors.
{"title":"Factors for Continued Interaction between the Kuwaiti Government and Citizens via Social Media Networks: A Proposed Model","authors":"H. Alenzi, S. Miskon","doi":"10.1109/ICRIIS48246.2019.9073287","DOIUrl":"https://doi.org/10.1109/ICRIIS48246.2019.9073287","url":null,"abstract":"With advancements in social networking, there is a need for transparency in the changing nature of the interaction between governments and citizens. Recent studies have discovered that the perception of government transparency greatly influences the interaction between citizens and governments and citizen trust in government via social media networks. Surveys indicate that Kuwaiti citizens lack interaction with their governments on social media networks. This problem is not straightforward to solve; Europe also faces the same issue. Governments can take advantage of social media networking to meet their operational objectives and improve service quality. Therefore, a model is needed that increases the interaction and communication between citizens and their governments. This paper presents a new model for factors influencing the continued interaction between the Kuwaiti government and its citizens via social networks (see Figure 2) based on Delone and McLean information system (IS) success model (2003) combined with the unified theory of acceptance and use of technology and both the trust and loyalty factors.","PeriodicalId":294556,"journal":{"name":"2019 6th International Conference on Research and Innovation in Information Systems (ICRIIS)","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133637132","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-12-01DOI: 10.1109/ICRIIS48246.2019.9073581
Hafiz Muhammad Faisal Shehzad, R. Ibrahim, Ahmad Fadhil Yusof, K. A. Khaidzir
The Architecture, Engineering and Construction (AEC) industry is the backbone of the national economy with a large contribution to the domestic revenue. There is a lack of adopting modern ways of managing building information that is a cause of low productivity in construction projects. BIM provides capabilities of cost reduction, increase quality, enhanced productivity and on-time delivery. However, the adoption and implementation of BIM are susceptible to confrontation experienced in the whole world. Therefore, the purpose of this study is to empirically examine the factors that influence BIM adoption in the AEC industry. A literature review is performed to find the factors and factors are categorized into four dimensions. A total of 74 factors are found and are categorized into Individual, organizational, Technological and Environmental dimensions. This research study will enhance researchers understanding of factors affecting BIM adoption.
{"title":"Building Information Modeling: Factors Affecting the Adoption in the AEC Industry","authors":"Hafiz Muhammad Faisal Shehzad, R. Ibrahim, Ahmad Fadhil Yusof, K. A. Khaidzir","doi":"10.1109/ICRIIS48246.2019.9073581","DOIUrl":"https://doi.org/10.1109/ICRIIS48246.2019.9073581","url":null,"abstract":"The Architecture, Engineering and Construction (AEC) industry is the backbone of the national economy with a large contribution to the domestic revenue. There is a lack of adopting modern ways of managing building information that is a cause of low productivity in construction projects. BIM provides capabilities of cost reduction, increase quality, enhanced productivity and on-time delivery. However, the adoption and implementation of BIM are susceptible to confrontation experienced in the whole world. Therefore, the purpose of this study is to empirically examine the factors that influence BIM adoption in the AEC industry. A literature review is performed to find the factors and factors are categorized into four dimensions. A total of 74 factors are found and are categorized into Individual, organizational, Technological and Environmental dimensions. This research study will enhance researchers understanding of factors affecting BIM adoption.","PeriodicalId":294556,"journal":{"name":"2019 6th International Conference on Research and Innovation in Information Systems (ICRIIS)","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115410830","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-12-01DOI: 10.1109/ICRIIS48246.2019.9073639
Adaviah Mas’od, Ummi Nadzirah Idris, Z. Sulaiman, Thoo Ai Chin
Online shopping has become one of the most popular platform for consumer to purchase product without going to the premises. Consumers can purchase any products or services through social media, website and applications of online platform. Therefore, the purpose of this study is to examine the relationship between number of likes, friend’s recommendation, comment posting, sharing posting and Facebook advertisement and its influences towards consumer’s purchase intention of younger consumers (Gen Y). Online questionnaires were distributed in Johor and Selangor using purposive sampling technique. Generation Y respondents were selected and they are Facebook users ages between 19 to 37 years old (1981 to 1996) and with online purchase experiences. Data were collected from 155 respondents and were analysed using Statistical Package for the Social Sciences (SPSS). The results show that all Facebook features and activities which is number of likes, friend’s recommendation, comment posting, sharing posting and Facebook advertisement have significant relationships on Gen Y’s intention to purchase.
{"title":"The Influence of Facebook Features and Activities on Consumers’ Purchase Intention","authors":"Adaviah Mas’od, Ummi Nadzirah Idris, Z. Sulaiman, Thoo Ai Chin","doi":"10.1109/ICRIIS48246.2019.9073639","DOIUrl":"https://doi.org/10.1109/ICRIIS48246.2019.9073639","url":null,"abstract":"Online shopping has become one of the most popular platform for consumer to purchase product without going to the premises. Consumers can purchase any products or services through social media, website and applications of online platform. Therefore, the purpose of this study is to examine the relationship between number of likes, friend’s recommendation, comment posting, sharing posting and Facebook advertisement and its influences towards consumer’s purchase intention of younger consumers (Gen Y). Online questionnaires were distributed in Johor and Selangor using purposive sampling technique. Generation Y respondents were selected and they are Facebook users ages between 19 to 37 years old (1981 to 1996) and with online purchase experiences. Data were collected from 155 respondents and were analysed using Statistical Package for the Social Sciences (SPSS). The results show that all Facebook features and activities which is number of likes, friend’s recommendation, comment posting, sharing posting and Facebook advertisement have significant relationships on Gen Y’s intention to purchase.","PeriodicalId":294556,"journal":{"name":"2019 6th International Conference on Research and Innovation in Information Systems (ICRIIS)","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124915915","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-12-01DOI: 10.1109/ICRIIS48246.2019.9073631
M. Ijab, Seri Manja Abdul Wahab, Mohd Azul Mohamad Salleh, A. A. Bakar
This paper aims to conceptualise the big data analytics (BDA) readiness among staff in higher education institutions in Malaysia. BDA refers to the process of collecting, managing, processing, analysing and visualising huge amount of data. BDA readiness is important because skills and competencies in using big data for data-driven decision making is vital particularly in the era of 4IR. Based on a single case study approach, this paper investigates the BDA readiness of a national university in Malaysia. The study merges readiness theories and the Technology-Organisation-Environment (TOE) framework constructs towards proposing a conceptual framework of how BDA readiness can be investigated in a higher education setting. Data from in-depth interviews with staff members of an institution of higher education is used to provide empirical evidence supporting the proposed conceptual framework.
{"title":"Investigating Big Data Analytics Readiness in Higher Education Using the Technology-Organisation-Environment (TOE) Framework","authors":"M. Ijab, Seri Manja Abdul Wahab, Mohd Azul Mohamad Salleh, A. A. Bakar","doi":"10.1109/ICRIIS48246.2019.9073631","DOIUrl":"https://doi.org/10.1109/ICRIIS48246.2019.9073631","url":null,"abstract":"This paper aims to conceptualise the big data analytics (BDA) readiness among staff in higher education institutions in Malaysia. BDA refers to the process of collecting, managing, processing, analysing and visualising huge amount of data. BDA readiness is important because skills and competencies in using big data for data-driven decision making is vital particularly in the era of 4IR. Based on a single case study approach, this paper investigates the BDA readiness of a national university in Malaysia. The study merges readiness theories and the Technology-Organisation-Environment (TOE) framework constructs towards proposing a conceptual framework of how BDA readiness can be investigated in a higher education setting. Data from in-depth interviews with staff members of an institution of higher education is used to provide empirical evidence supporting the proposed conceptual framework.","PeriodicalId":294556,"journal":{"name":"2019 6th International Conference on Research and Innovation in Information Systems (ICRIIS)","volume":"1 3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121920111","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：