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Consumer ethics: An extensive bibliometric review (1995–2021) 消费者伦理:一项广泛的文献计量学综述(1995-2021)
IF 2.1 2区 哲学 Q2 BUSINESS Pub Date : 2023-06-04 DOI: 10.1111/beer.12558
Inés Küster, Natalia Vila

Nowadays, consumer ethics represents a relevant field of review. There have been some attempts to conduct literature reviews; however, these have been few and incomplete. For this reason, this paper follows two main objectives: (1) to develop a performance analysis to measure the impact/perceptibility of academic production on consumer ethics (most cited authors, journals and themes) and (2) to visually present the scientific structure by themes of research in consumer ethics as well as its evolution along time. Using SciMAT software, a comprehensive thematic review is discussed. 568 scientific papers (2569 keywords and 8642 citations) were retrieved from the Web of Science from 1995 to 2021 (May). Our results show three main periods with two main research themes (consumer and corporate social responsibility), which remain relevant themes at the time. Also, some new themes that promote ethical consumption have gained weight or appear over time, some of which are linked to the marketing field (such as experiences, satisfaction, attitudes or privacy among others).

如今,消费者伦理代表了一个相关的审查领域。已经有一些尝试进行文献综述;然而,这些都是很少和不完整的。因此,本文遵循两个主要目标:(1)开发一种绩效分析,以衡量学术成果对消费者伦理(被引用最多的作者、期刊和主题)的影响/感知能力;(2)通过消费者伦理研究主题直观地呈现科学结构及其随时间的演变。使用SciMAT软件,讨论了一个全面的主题综述。从科学网检索了1995年至2021年(5月)的568篇科学论文(2569个关键词和8642次引用)。我们的研究结果显示了三个主要时期和两个主要研究主题(消费者和企业社会责任),这两个主题在当时仍然是相关的主题。此外,随着时间的推移,一些促进道德消费的新主题越来越重要或出现,其中一些主题与营销领域有关(如体验、满意度、态度或隐私等)。
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引用次数: 0
Towards theorising corporate social irresponsibility: The Déjà Vu cases of collapsed forestry ventures 走向企业社会不负责任理论化:DéjàVu林业企业倒闭案例
IF 2.1 2区 哲学 Q2 BUSINESS Pub Date : 2023-05-30 DOI: 10.1111/beer.12551
Tiffany C. H. Leung, Artie W. Ng, Andreas G. F. Hoepner, Maretno A. Harjoto

Based on case studies and secondary data, this study theorises how and why firms engage in corporate social irresponsibility (CSIR). Using the inductive process of theory building based on case studies of two forestry companies operating in China, this study explains how and why organisations with initial intentions towards corporate social responsibility (CSR) engage in CSIR based on paths taken and the behaviours across micro (individual), meso (organisational), and macro (industry) levels. Hence, there is a ‘grey zone’ between CSR and CSIR (Clark, C. E., Riera, M., & Iborra, M. (2021). Business & Society, 61, 1473–1511. 10.1177/00076503211015911). This study extends the path dependence literature on CSIR (Küberling-Jost, J.A. (2019). Journal of Business Ethics, 169(3), 579–601) by integrating moral disengagement and the theory of planned behaviour, stakeholder agency, and institutional theory into path dependence theory based on observed behaviours across micro, meso, and macro levels.

基于案例研究和二次数据,本研究对企业如何以及为什么参与企业社会不负责任(CSIR)进行了理论分析。本研究采用基于中国两家林业公司案例研究的理论构建归纳过程,根据微观(个人)、中观(组织)和宏观(行业)层面的路径和行为,解释了最初致力于企业社会责任(CSR)的组织是如何以及为什么参与CSIR的。因此,CSR和CSIR之间存在“灰色地带”(Clark,C.E.,Riera,M.,&;Iborra,M.(2021)。商业&;社会,611473-1511。10.1177/000776503211015911)。本研究扩展了CSIR的路径依赖文献(Küberling Jost,J.A.(2019)。《商业伦理杂志》,169(3),579-601),将道德脱离和计划行为理论、利益相关者代理和制度理论整合到基于微观、中观和宏观层面观察行为的路径依赖理论中。
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引用次数: 0
Differential impact of chief executive officer tenure on the firm's external and internal corporate social responsibility: Moderating effects of firm's visibility and slack 首席执行官任期对公司内外部社会责任的差异影响:公司知名度和松弛度的调节效应
IF 2.1 2区 哲学 Q2 BUSINESS Pub Date : 2023-05-19 DOI: 10.1111/beer.12548
Marwan Al-Shammari, Soumendra Banerjee, Miguel Caldas, Krist Swimberghe

Inconsistent corporate social responsibility (CSR) practices across stakeholder groups may induce undesired consequences for the firm. This study investigates the longitudinal and differential effect of chief executive officer (CEO) tenure on external and internal CSR and the moderating effects of two important contingencies relevant to the firm's social investments: firm visibility and slack availability. It presents CEO tenure as an important upper echelon factor that may induce differential preferences toward external and internal CSR and, therefore, CSR inconsistencies. Accordingly, it proposes two important and relevant contingencies and provides additional evidence on how a firm's visibility and slack availability could affect CEO tenure-related differential behaviors. The findings contribute to studies on the temporal orientations of CEOs and how they impact firm strategic behavior. They also contribute to the literature on firm visibility and slack and how they may interact with certain upper echelon characteristics and affect firm behaviors. The analysis cautions against the perceptions of the relationships between firm- and CEO-level variables and a firm's aggregate CSR.

利益相关者群体之间不一致的企业社会责任(CSR)实践可能会给企业带来不希望的后果。本研究调查了首席执行官(CEO)任期对外部和内部企业社会责任的纵向和差异效应,以及与公司社会投资相关的两个重要突发事件的调节效应:公司可见性和闲置可用性。它将首席执行官任期视为一个重要的上层因素,可能会导致对外部和内部企业社会责任的不同偏好,从而导致企业社会责任不一致。因此,它提出了两个重要且相关的突发事件,并提供了额外的证据,说明公司的可见性和闲置可用性如何影响CEO任期相关的差异行为。这些发现有助于研究CEO的时间取向以及他们如何影响公司战略行为。它们还为有关企业可见性和松弛度的文献做出了贡献,以及它们如何与某些上层特征相互作用并影响企业行为。该分析提醒人们不要对公司和首席执行官层面的变量与公司总体企业社会责任之间的关系有任何看法。
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引用次数: 1
Do academic CEOs influence corporate social irresponsibility? The moderating effects of negative attainment discrepancy and slack resources 学术CEO会影响企业的社会不负责任吗?负成就差异与资源松弛的调节作用
IF 2.1 2区 哲学 Q2 BUSINESS Pub Date : 2023-05-15 DOI: 10.1111/beer.12549
Liuyang Ren, Xi Zhong, Liangyong Wan

Academic experience has been found to significantly impact on the attitudes and behaviors of managerial decision-makers, which in turn influences corporate strategic decisions. However, the impact of academic decision-makers on corporate ethical decisions, particularly corporate social irresponsibility (CSIR), has yet to receive due attention to date. In this study, we integrate the upper echelons theory and managerial discretion literature to examine whether and when academic CEOs (CEOs with academic experience) influence corporate social irresponsibility (CSIR). First, we suggest that academic CEOs discourage CSIR because they have higher moral standards; thus, their companies are less likely to engage in CSIR activities. In addition, we propose that negative attainment discrepancy (slack resources) reduces (enhances) academic CEOs' managerial discretion to incorporate their ethical preferences into their decisions, thereby weakening (enhancing) the above relationship. This study is the first to examine the relationship between academic CEOs and CSIR. Additionally, the empirical findings of this study offer crucial insights for shareholders and policymakers to prevent or mitigate CSIR effectively.

研究发现,学术经验对管理决策者的态度和行为有显著影响,进而影响企业的战略决策。然而,到目前为止,学术决策者对企业道德决策的影响,特别是企业社会不负责任(CSIR),尚未得到应有的关注。在本研究中,我们整合了高层理论和管理自由裁量权文献,以检验学术CEO(具有学术经验的CEO)是否以及何时影响企业社会不负责任(CSIR)。首先,我们建议学术界CEO不鼓励CSIR,因为他们有更高的道德标准;因此,他们的公司不太可能参与CSIR活动。此外,我们提出,负成就差异(闲置资源)降低(增强)了学术CEO将其道德偏好纳入决策的管理自由裁量权,从而削弱(增强)上述关系。本研究首次考察了学术CEO与CSIR之间的关系。此外,本研究的实证结果为股东和决策者有效预防或缓解CSIR提供了重要见解。
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引用次数: 0
All about the human: A Buddhist take on AI ethics 关于人类的一切:佛教对人工智能伦理的看法
IF 2.1 2区 哲学 Q2 BUSINESS Pub Date : 2023-05-04 DOI: 10.1111/beer.12547
Chien-Te Lin

As AI technology becomes more influential, ethical considerations surrounding its application are becoming increasingly relevant. In this paper, I reflect on some moral questions from a Buddhist perspective and consider the moral status of AI to evaluate its function and purpose in our lives. Since a robot lacks the capacity to experience suffering and has no conscience, AI ethics are possible only as ethics about robots and not as ethics for robots. Despite having no concrete moral status, robots cannot be deemed entirely morally insignificant as they exist as moral objects toward which moral agents have a duty. Our unique endowment as human beings is the intelligence for moral deliberation as we develop AI technologies and determine the future direction of humanity. From a Buddhist point of view, there is potential to advance our spiritual growth through the realization of the interdependence between humans and AI. As we recognize the uniqueness of our humanity and take a middle-way approach, the rise of robots need not threaten our existence but could instead catapult humanity into a new dawn.

随着人工智能技术的影响力越来越大,围绕其应用的伦理考虑也变得越来越重要。在本文中,我从佛教的角度思考了一些道德问题,并考虑了人工智能的道德地位,以评估其在我们生活中的功能和目的。由于机器人缺乏体验痛苦的能力,也没有良知,人工智能伦理只能作为机器人的伦理,而不是机器人的伦理。尽管没有具体的道德地位,但机器人在道德上不能被视为完全无关紧要,因为它们是作为道德主体有责任的道德对象而存在的。作为人类,我们的独特禀赋是在开发人工智能技术和决定人类未来方向时进行道德思考的智慧。从佛教的角度来看,通过实现人类和人工智能之间的相互依赖,有可能促进我们的精神成长。当我们认识到人类的独特性并采取中间路线时,机器人的兴起不必威胁我们的生存,反而可能将人类推向新的黎明。
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引用次数: 0
Exploring the effect of socially responsible human resource management on employee resilience: The role of basic psychological needs and collectivism 社会责任型人力资源管理对员工适应力的影响:基本心理需求与集体主义的作用
IF 2.1 2区 哲学 Q2 BUSINESS Pub Date : 2023-05-03 DOI: 10.1111/beer.12545
Dan-Ping Shao, Yun Peng, Yang Ji

Resilience has become a topic of renewed interest due to the frequent difficulties encountered by organisations and individuals in the present turbulent world. It is widely recognised that HRM practices play a crucial role in stimulating employee resilience. However, only few studies have explored the role of socially responsible human resource management (SRHRM) in enhancing employee resilience. Accordingly, our study aims to address this research gap by utilising self-determination theory to develop a theoretical model clarifying the effect of SRHRM on employee resilience, focusing on the mediating role of basic psychological needs. Furthermore, we identify collectivism as a critical moderating factor in the relation between SRHRM and employee resilience. For this purpose, data were collected from 355 employees in central China in three waves. Results revealed that SRHRM can enhance employee resilience by fulfilling basic psychological needs. Moreover, the results indicated that collectivism strengthens the indirect relation between SRHRM and employee resilience through the fulfilment of basic psychological needs.

由于组织和个人在当前动荡的世界中经常遇到困难,韧性已成为人们重新关注的话题。人们普遍认为,人力资源管理实践在激发员工应变能力方面发挥着至关重要的作用。然而,只有少数研究探讨了对社会负责的人力资源管理(SRHRM)在增强员工韧性方面的作用。因此,我们的研究旨在利用自决理论来建立一个理论模型,阐明SRHRM对员工适应力的影响,重点关注基本心理需求的中介作用,从而弥补这一研究空白。此外,我们认为集体主义是SRHRM与员工韧性之间关系的关键调节因素。为此,分三波从中国中部355名员工身上收集了数据。结果表明,SRHRM可以通过满足员工的基本心理需求来增强员工的适应力。此外,研究结果表明,集体主义通过满足基本心理需求,强化了SRHRM与员工韧性之间的间接关系。
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引用次数: 0
Analysing the impact of green consumption values on brand responses and behavioural intention 分析绿色消费价值观对品牌反应和行为意向的影响
IF 2.1 2区 哲学 Q2 BUSINESS Pub Date : 2023-04-28 DOI: 10.1111/beer.12543
Marcello Risitano, Rosaria Romano, Giuseppe La Ragione, Michele Quintano

Environmental sustainability is an increasingly important issue for many business and social actors. This has led many scholars to research the effects of this phenomenon from various points of view trying to understand whether green attitudes can influence consumer behaviours in sustaining consumer–brand relationships. Accordingly, this paper aims to explore the impact of green consumer values on consumer–brand relationships in driving intentional behaviour. The authors developed an empirical study based on a research framework with six latent variables and 43 manifest variables using a partial least squares-structural equation (PLS-SEM). A survey was given to a sample of Italian consumers (n = 661) to explore mobility choices from a sustainability perspective (i.e. car and motorcycle users). The main findings show that green consumption values positively impact offline and online brand responses. Moreover, the research outcomes are discussed and evaluated in terms of theoretical, managerial and policy implications. Finally, we present the main limits and future research opportunities.

环境可持续性对许多企业和社会行动者来说是一个日益重要的问题。这导致许多学者从不同的角度研究这一现象的影响,试图了解绿色态度是否会影响消费者行为,从而维持消费者与品牌的关系。因此,本文旨在探讨绿色消费者价值观在驱动有意行为中对消费者-品牌关系的影响。作者使用偏最小二乘结构方程(PLS-SEM),在包含6个潜在变量和43个显性变量的研究框架的基础上进行了实证研究。对意大利消费者(n = 661),从可持续发展的角度探索出行选择(即汽车和摩托车用户)。主要研究结果表明,绿色消费价值观对线下和线上品牌反应产生了积极影响。此外,还从理论、管理和政策方面对研究结果进行了讨论和评估。最后,我们提出了主要的局限性和未来的研究机会。
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引用次数: 2
The Enterprise at the Service of Society in the 21st century 21世纪为社会服务的企业
IF 2.1 2区 哲学 Q2 BUSINESS Pub Date : 2023-04-26 DOI: 10.1111/beer.12542
Ginés Marco Perles, Pedro Francés-Gómez, Domènec Melé
<p>This Special Issue is a collection of papers presented at the 32nd Annual Conference of the European Business Ethics Network (EBEN), which took place in Valencia (Spain) on 12–14 June 2019 and was entitled “Enterprise at the Service of Society”.</p><p>It is no secret that we live in a time of profound and rapid change: we hear talk of Industry 4.0, artificial intelligence, digital transformation and teleworking, but much less about the service that enterprises can provide to society. For ages, business ethics literature has paid significant attention to business in society, often emphasising corporate social responsibilities (Crane et al., <span>2008</span>; Garriga & Melé, <span>2004</span>; Laasch et al., <span>2020</span>) and, more recently, the necessity to contribute to sustainability (Blackburn, <span>2015</span>). These approaches reflect different underlying perspectives, motivations and philosophical grounds. There is often an emphasis on business and economic results (Farver, <span>2019</span>), but a sense of commitment can also exist without omitting the return on investment. Philosophical grounds generally include stakeholder theory (Freeman et al., <span>2018</span>; Harrison et al., <span>2019</span>), contractual views (Francés-Gómez, <span>2018</span>) and, more recently, a common good-based approach (Arjoon et al., <span>2018</span>; De Swaan, <span>2020</span>; Melé, <span>2020</span>).</p><p>The general idea that companies have an obligation to serve society and the planet has not been sufficiently explored in the business ethics literature. Searches for the keyword “service” are more likely to yield results related to particular “services” such as “financial service”, “healthcare service”, “customer service”, “public service”, etc., cases in which the term “service” tends to correspond to a department or functional division within a company. Only the literature specifically focused on leadership seems to have established the term “servant leadership” as a theoretical construct to identify a particular ethically defensible form of leadership (Greenleaf, <span>2002</span>). However, it is worth noting that in this case “service” is used as an adjective, not a noun. With the hope of explaining what we consider to be a shortcoming, and propose alternatives, we intend to explore—in a cross-cutting and comprehensive manner—the service that enterprises should provide to society.</p><p>It is true that enterprises emerge in society, develop in society and utilise structures of society that provide them with political and financial stability, as well as legal safeguards. They also enjoy the benefits of citizen education and training, as well as energy, communications and transport infrastructures. In return, in fruitful symbiosis, the enterprise channels an essential service to society by, for example, providing employment, generating wealth and paying taxes. Many set aside a portion of their profits to social actions. In fact,
本特刊是2019年6月12日至14日在西班牙巴伦西亚举行的欧洲商业道德网络(EBEN)第32届年会上发表的论文集,题为“为社会服务的企业”,数字化转型和远程工作,但更不用说企业可以为社会提供的服务了。多年来,商业伦理文献一直非常关注社会中的商业,经常强调企业的社会责任(Crane et al.,2008;Garriga&amp;Melé,2004;Laasch et al.,2020),以及最近为可持续发展做出贡献的必要性(Blackburn,2015)。这些方法反映了不同的基本观点、动机和哲学基础。通常强调商业和经济成果(Farver,2019),但在不忽略投资回报的情况下,承诺感也可以存在。哲学基础通常包括利益相关者理论(Freeman et al.,2018;Harrison et al.,2019)、契约观点(Francés-Gómez,2018),以及最近的,基于共同利益的方法(Arjoon et al.,2018;De Swaan,2020;Melé,2020)。商业伦理文献中没有充分探讨公司有义务为社会和地球服务的普遍观点。搜索关键词“服务”更有可能产生与特定“服务”相关的结果,如“金融服务”、“医疗保健服务”、”客户服务“、”公共服务“等,在这些情况下,术语“服务”往往对应于公司内的部门或职能部门。似乎只有专门关注领导力的文献才将“仆人领导力”一词确立为一种理论建构,以确定一种特定的道德上可辩护的领导力形式(Greenleaf,2002)。然而,值得注意的是,在这种情况下,“服务”被用作形容词,而不是名词。为了解释我们认为的缺点,并提出替代方案,我们打算以交叉和全面的方式探索企业应该为社会提供的服务。诚然,企业在社会中产生,在社会中发展,并利用社会结构为其提供政治和金融稳定以及法律保障。他们还享受公民教育和培训以及能源、通信和运输基础设施的好处。作为回报,在富有成效的共生关系中,企业通过提供就业、创造财富和纳税等方式为社会提供基本服务。许多人把一部分利润用于社会活动。事实上,企业在许多方面帮助社会,这些方面可能不那么明显或可量化:它们产生知识,发展文化,促进组织中的学习和合作,使产品和服务变得触手可及,充当创造力和创新的渠道,为社会服务,关心——或者应该关心——环境,促进一系列人际关系,提供社会凝聚力,研究新产品,应对挑战,促进在工作中找到意义的能力,支持其他供应商公司和客户的发展,等等。当然,可以将这些行为和态度解释为对社会和企业之间隐含合同的回应(参见Francés-Gómez,2018)。然而,为了涵盖企业能够或确实为人类社区提供的所有实例和贡献类型,并描述企业在社会中的确切地位,这种类比往往必须过于宽泛。值得注意的是,人们很少关注企业应该而且确实为社会服务这一不可否认的事实,以及这一事实可能带来的道德、管理和批评影响。随着所有人类问题都可以得到改善,尽管社会对环境保护的认识不断提高,但值得一问的是,企业是否已经做出了必要的转变——而不是表面上的转变,而是有道德基础的——实施纠正措施,创造越来越有尊严的工作条件,有助于个人发展,并在工作和家庭生活之间取得适当平衡。因此,商业活动不仅是一个经济利益问题,而且反过来也有助于使这种财富“公平”,因为这些利益是从对自然资源的适度和可持续开发中获得的:它必须实施所谓的循环经济。 企业还必须促进公平竞争,防止寡头垄断或垄断导致腐败、与公共当局有关的欺诈、公民的脆弱性、人为的价格上涨和其他问题,这些问题无疑是阻碍许多国家任何社会增长的祸害。幸运的是,反思商业社会关系并不是什么新鲜事,尽管未来的重要问题仍有待澄清,关于这些问题的辩论仍在继续,尤其是如果我们从服务的角度来看。上一段中提到的问题可以概括为企业通过其特定的生产、商业和组织活动为社会的共同利益做出贡献,这种共同利益的概念可以追溯到亚里士多德和学术的根源(Melé,2002;Sison和Fontrodona,2012;Smith,1999;Wong和Rae,2011)。企业为创造这些基本的共同商品做出了贡献,这一角色构成了企业道德正当性和社会责任的基础。服务的概念在这篇文献中是隐含的,但重要的是要把它提出来,并讨论它在实践中对商业道德的潜在影响。在现有文献中,将共同利益作为商业伦理的道德基础,理解创造共同利益是为社会服务似乎是一个不发达的概念。思考如何为共同利益做出贡献是对社会的服务,应该澄清企业和社会之间的道德关系。社会和企业之间的适当关系通常被描述为对话关系(Arenas et al.,2007)。Garriga和Melé(2004)所称的“综合理论”,即企业社会责任理论,认为企业必须响应社会需求,在很大程度上依赖对话——有时被称为“多方利益相关者对话”——作为企业理解社会需求并开始制定应对政策的正确方式。然而,对话往往发挥着重要作用。这只是经理澄清问题、限制风险和避免错误的一种方式。例外情况可能是所谓的企业社会责任“政治方法”(Heath et al.,2010;Pies et al.,2009),特别是那些借鉴哈贝马斯和阿佩尔话语伦理的理论(Luyckx&amp;Janssens,2016;Palazzo&amp;Scherer,2006),理想化的对话被用作发现正义需要什么的哲学方法。但即使在这种情况下,也许在更大程度上,对话也参与了旨在建立平等权利和义务的理论。他们没有服务的概念。在我们看来,服务社会的理念可能会为话语理性和实际协议的结论增添动力,从而为这篇文献做出贡献。如果没有企业必须为人民服务的概念,那么首先启动多方利益相关者对话的理由是什么?此外,所谓的“服务感”保持着一种超越组织范围的维度,一种投射在领导因素上的个人维度,可以被视为希望服务的领导者所需要的美德,也就是说,他们将服务行为置于任何其他活动之前(Melé,2020,p.196)。后一个问题与罗伯特·格林利夫提出的仆人领导模式有关,他的认识论前提是,它始于一种想要服务的自然感觉。而且,服务是首要的。这种有意识的选择使人们渴望领导,这种渴望表现在确保被服务者的需求得到满足(Greenleaf,2002,第27页)。更进一步地说,这种对领导力的理解的试金石是:“那些被服务的人会成长为人吗?他们在被服务的同时会变得更健康、更聪明、更自由、更自主,更有可能成为仆人吗?”(Greenleaf,2002,第27页),我们选择包括三个主题块:第一个主题块是对共同利益的明确呼吁,它被认为是参与合作经济和金融机构的企业管理者行动的基准,以及“全球价值银行联盟”(GABV)内可持续银行机构的利益相关者和管理者之间的互动。第二部分包括分析服务概念如何从不同背景下的对话中产生的文章,并可能有助于以有效的方式指导企业社会责任政策。最后,第三个专题板块侧重于仆人式领导。在第一个专题组的框架内,Morales-Sánchez等人。
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引用次数: 1
When consumers lose power: An examination of the stakeholder dynamics in the pharmaceutical industry 当消费者失去权力:对制药行业利益相关者动态的考察
IF 2.1 2区 哲学 Q2 BUSINESS Pub Date : 2023-04-26 DOI: 10.1111/beer.12544
Zhi Tang, Ezekiel Leo, Clyde Hull, Xudong Fu, William Stromeyer

Primary stakeholder pressure has long been considered the main reason that firms engage in responsible behaviors. However, prior studies are generally silent on how industry characteristics reshape the relationships among stakeholders. By integrating information asymmetry in credence goods industries with the stakeholder power framework, we posit that the extent to which consumers can evaluate the qualities of goods alters the dynamics between a firm and its two primary stakeholders, regulators and consumers. Longitudinal data collected on 72 pharmaceutical companies indicate that consumers of pharmaceutical products can only influence firms indirectly through the regulator. Further, contrary to the conventional wisdom that innovative firms are more capable of resisting stakeholder pressure, we find that R&D investment increases the dependency of pharmaceutical firms on the regulator. Lastly, we do not find that lobbying reduces dependency on the regulator except for high R&D firms. These findings provide important theoretical, ethical, and policy implications.

长期以来,主要利益相关者的压力一直被认为是企业采取负责任行为的主要原因。然而,先前的研究通常对行业特征如何重塑利益相关者之间的关系保持沉默。通过将信用商品行业的信息不对称与利益相关者权力框架相结合,我们假设消费者对商品质量的评估程度会改变企业与其两个主要利益相关者(监管机构和消费者)之间的动态。对72家制药公司收集的纵向数据表明,药品消费者只能通过监管机构间接影响公司。此外,与传统观点相反,创新型企业更有能力抵御利益相关者的压力,我们发现R&;D投资增加了制药公司对监管机构的依赖。最后,除了高R&;D公司。这些发现提供了重要的理论、伦理和政策启示。
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引用次数: 0
Cause-related marketing in pandemic context—The effects of cause-brand fit and cause-brand alliance on customer-based legitimacy and reputation 疫情背景下的因果营销——因果品牌契合和因果品牌联盟对基于客户的合法性和声誉的影响
IF 2.1 2区 哲学 Q2 BUSINESS Pub Date : 2023-04-22 DOI: 10.1111/beer.12538
Sylvaine Castellano, Insaf Khelladi, Rossella Sorio, Saeedeh Rezaee Vessal, Judith Partouche-Sebban, Mehmet A. Orhan

Even though the COVID-19 pandemic has represented an intense period of stress and anxiety for individuals, it has also been an opportunity for firms to engage in cause-related marketing initiatives as a means of providing support and helping them cope with this global pandemic. This study analyzes the influence of cause–brand fit and cause–brand alliance on customer-based legitimacy and reputation. This study also examines the mediating and moderating roles of trust and betrayal, respectively. Data were collected from 455 participants during the first wave of the pandemic, especially during the first lockdown. The results contribute to unveiling the economic and societal outcomes of cause-related marketing. The findings also enrich the antecedents of the legitimacy and reputation conferred by customers.

尽管新冠肺炎大流行对个人来说是一个紧张和焦虑的时期,但它也是企业参与与原因相关的营销活动的机会,作为提供支持和帮助他们应对这一全球大流行的手段。本研究分析了原因-品牌匹配和原因-品牌联盟对基于客户的合法性和声誉的影响。本研究还分别考察了信任和背叛的中介和调节作用。在第一波疫情期间,特别是在第一次封锁期间,从455名参与者身上收集了数据。研究结果有助于揭示与事业相关的营销的经济和社会结果。研究结果还丰富了客户授予合法性和声誉的前因。
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Business Ethics the Environment & Responsibility
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