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Reimagining the sustainable consumer: Why social representations of sustainable consumption matter 重新认识可持续消费者:可持续消费的社会表征为何重要
IF 3.6 2区 哲学 Q2 BUSINESS Pub Date : 2024-01-12 DOI: 10.1111/beer.12656
Urša Golob, Klement Podnar, Franzisca Weder

Globally, consumers are increasingly turning to sustainable consumption practices. This article emphasizes the importance of social and cultural context in the study of sustainable consumption, drawing on social representations. It attempts to explain and empirically demonstrate how sustainable consumption is socially represented. The aim of the study was to investigate the construction of representations of sustainable consumption as knowledge and its appropriation in relation to the purchase and consumption of food. Online focus groups were employed in a cross-sectional study conducted in Slovenia and Austria. The results of the study not only show how the “global” concept of sustainable consumption is appropriated and reflected in practices in a specific national and cultural context, but also highlight the importance of social representations in terms of how their meanings can influence the emergence of new practices. Furthermore, they show how sustainable consumption can occasionally be seen in actions that precede reflection or exist in a more abstract form unrelated to actions. The results offer several implications for practitioners seeking to promote sustainable consumption.

在全球范围内,消费者越来越多地转向可持续消费实践。本文强调了社会和文化背景在可持续消费研究中的重要性,并借鉴了社会表征。文章试图解释可持续消费是如何被社会表述的,并通过实证来证明这一点。研究的目的是调查可持续消费表征作为知识的构建及其与食品购买和消费的关系。在斯洛文尼亚和奥地利进行的一项横向研究中,采用了在线焦点小组的形式。研究结果不仅显示了在特定的国家和文化背景下,可持续消费这一 "全球 "概念是如何在实践中被应用和体现的,而且还强调了社会表征的重要性,即其意义如何影响新实践的出现。此外,他们还展示了可持续消费如何偶尔在反思之前的行动中出现,或以与行动无关的更抽象的形式存在。研究结果为努力促进可持续消费的实践者提供了若干启示。
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引用次数: 0
Consultants as discreet corporate change agents for sustainability: Transforming organizations from the outside-in 顾问是促进可持续发展的谨慎的企业变革推动者:由外而内的组织变革
IF 2.1 2区 哲学 Q1 Arts and Humanities Pub Date : 2024-01-07 DOI: 10.1111/beer.12649
Jean-Pascal Gond, Luc Brès, Szilvia Mosonyi

Despite their central role in the construction and development of the market for virtues as well as in the design, implementation, and evaluation of corporate sustainability strategies and governmental sustainability policies, sustainability consultants remain at best “hidden” corporate change agents. In this paper, we bring sustainability consultants back to the fore to account for how these actors discreetly regulate and shape contemporary sustainability transformations from the outside-in. We do so first by unpacking various roles of consultants as engineers, market builders, power vehicles, boundary workers, issue translators, and soft regulators; then we conceptualize how, through these roles, they contribute to empowering, legitimizing but also potentially supplanting and undermining the activities of corporate change agents operating inside corporations. We finally propose some research orientations for studying further the role of sustainability consultants in corporate transformations toward sustainability.

尽管可持续发展顾问在美德市场的建设和发展中,以及在企业可持续发展战略和政府可持续发展政策的设计、实施和评估中发挥着核心作用,但他们充其量仍然是 "隐藏的 "企业变革推动者。在本文中,我们将把可持续发展顾问重新推到前台,以说明这些行动者是如何从外到内谨慎地调节和塑造当代可持续发展变革的。为此,我们首先解读了顾问作为工程师、市场建设者、权力载体、边界工作者、问题翻译者和软监管者所扮演的各种角色;然后,我们从概念上阐述了顾问如何通过这些角色,为企业内部的企业变革推动者的活动赋权、使其合法化,但也有可能取代和破坏这些活动。最后,我们为进一步研究可持续发展顾问在企业可持续发展转型中的作用提出了一些研究方向。
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引用次数: 0
Relationality in transaction cost economics and stakeholder theory: A new conceptual framework 交易成本经济学和利益相关者理论中的关联性:新的概念框架
IF 2.1 2区 哲学 Q1 Arts and Humanities Pub Date : 2024-01-05 DOI: 10.1111/beer.12652
Vladislav Valentinov, Steffen Roth

Stakeholder scholars have long explored how stakeholder relationships differ from economic transactions. We contribute to this ongoing inquiry by developing a conceptual framework of relationality in stakeholder theory that encompasses a stakeholder-theoretic extension of Williamson's contracting schema and a new typology of stakeholder relationships. Premised on understanding relationality as the need for informal human relationships beyond formal governance, our framework locates the key difference between transaction cost economics and stakeholder theory in their treatment of informal relationships. While transaction cost economics perceives informal relationships to be shaped by formal governance structures and enforced by contractual safeguards, stakeholder theory is open to the possibility that some informal relationships between stakeholders may be genuinely moral and thus irreducible to formal governance and contractual safeguards. These stakeholder relationships may lead to unique economic effects described by instrumental stakeholder theory. The difference that we identified between the two literatures shows how stakeholder theory's embrace of relationality surpasses that of transaction cost economics.

长期以来,利益相关者学者一直在探索利益相关者关系与经济交易有何不同。我们通过建立利益相关者理论中的关系性概念框架,对威廉姆森的契约模式和利益相关者关系的新类型进行了利益相关者理论的扩展,从而为这一正在进行的探索做出了贡献。我们的框架以将关系性理解为正式治理之外的非正式人际关系的必要性为前提,将交易成本经济学与利益相关者理论之间的关键差异定位在对非正式关系的处理上。交易成本经济学认为,非正式关系是由正式治理结构形成的,并由合同保障措施强制执行,而利益相关者理论则认为,利益相关者之间的某些非正式关系可能是真正的道德关系,因此是正式治理和合同保障措施所无法还原的。这些利益相关者关系可能会产生工具性利益相关者理论所描述的独特经济效应。我们在这两本文献中发现的差异表明,利益相关者理论对关系性的理解超越了交易成本经济学。
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引用次数: 0
Emotions, norms, and consequences as the forces of good and evil: An investigation on sales professionals 作为善恶力量的情感、规范和后果:对销售专业人员的调查
IF 3.6 2区 哲学 Q2 BUSINESS Pub Date : 2024-01-05 DOI: 10.1111/beer.12647
Mücahid Yıldırım, Şuayıp Özdemir

Traditionally, the consequences of employees' behavior (teleology) and the norms attributed to the behavior (deontology) have been two familiar determinants of ethical decision making (EDM). More recently, emotions have also gained considerable attention for their ability to affect EDM. Marketing ethics literature overlooks how emotions are related with norms and consequences. Hence, this study investigates how normative, consequentialist, and emotional factors interactively influence EDM in a sales ethics context. Using scenarios with a 2 × 2 between-groups factorial design, we collected data online from 303 sales professionals. Then we used independent samples t tests and hierarchical regression models to analyze the hypothesized relationships. Results indicate that violation of and obedience to deontological norms stimulate negative and positive anticipated emotions, respectively, leading to stronger EDM. However, to a lesser extent, when violation of and obedience to deontological norms do not stimulate anticipated emotions, those emotions lead to weaker EDM. Moreover, consequences do not stimulate any anticipated emotions. Instead, consequences moderate the relationship between anticipated emotions and EDM. In addition, deontological and teleological evaluations mediate the relationship between anticipated emotions and EDM. These findings highlight the importance of considering the interplay between normative, consequentialist, and emotional factors in the formation of ethical judgments and intentions. The article discusses the implications of these results for sales professionals and organizations and suggests future research directions.

传统上,员工行为的后果(目的论)和行为的规范(道义论)是道德决策(EDM)的两个常见决定因素。最近,情感也因其影响伦理决策的能力而受到广泛关注。营销伦理文献忽略了情感与规范和后果之间的关系。因此,本研究探讨了在销售伦理背景下,规范、后果主义和情感因素如何交互影响 EDM。我们采用 2 × 2 组间因子设计的情景,在线收集了 303 名销售专业人员的数据。然后,我们使用独立样本 t 检验和分层回归模型来分析假设的关系。结果表明,违反和遵守义务规范分别会激发消极和积极的预期情绪,从而导致更强的EDM。然而,当违反和服从道义准则没有激发预期情绪时,这些情绪会在较小程度上导致较弱的 EDM。此外,后果也不会激发任何预期情绪。相反,后果会缓和预期情绪与情感需求管理之间的关系。此外,义务论评价和目的论评价对预期情绪和情感需求管理之间的关系起到了调节作用。这些发现强调了在形成道德判断和意图时考虑规范、后果主义和情感因素之间相互作用的重要性。文章讨论了这些结果对销售专业人员和组织的影响,并提出了未来的研究方向。
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引用次数: 0
Corporate change agents for sustainability: Transforming organizations from the inside out 促进可持续发展的企业变革推动者--由内而外改变组织结构
IF 2.1 2区 哲学 Q1 Arts and Humanities Pub Date : 2023-12-26 DOI: 10.1111/beer.12645
S. Schaltegger, V. Girschik, H. Trittin-Ulbrich, I. Weissbrod, T. Daudigeos

Sustainable development requires sustainability transformations of (so far unsustainable) companies. Sustainability transformations of companies do not happen by themselves but are the result of individuals and groups who purposefully act for sustainability. It is individual managers and employees within an organization—so-called “change agents for sustainability”—who play a vital role in advancing corporate sustainability, as they are responsible for starting initiatives, making decisions, and implementing measures. Recent contributions have started to address the transformational role of individual sustainability professionals and employees shaping decisions around social and environmental issues in organizations. An overview and conceptualization of what can be understood by change agents for sustainability, their roles, and interactions is however missing. This article therefore proposes a framework and typology of six archetypes of change agents for sustainability: their key competencies and roles in initiating, scaling, and sustaining change in and beyond organizational boundaries.

可持续发展要求(迄今为止不可持续的)公司进行可持续性转型。公司的可持续发展转型不会自己发生,而是个人和团体有目的地为可持续发展采取行动的结果。企业中的管理者和员工个人,即所谓的 "可持续发展变革推动者",在推动企业可持续发展方面发挥着至关重要的作用,因为他们负责发起倡议、做出决策和实施措施。最近的一些文章开始探讨可持续发展专业人士和员工个人在组织内围绕社会和环境问题做出决策时所发挥的变革作用。然而,对于可持续发展的变革推动者、他们的角色和互动,还缺少一个概述和概念化的理解。因此,本文提出了可持续发展变革推动者六种原型的框架和类型:他们在组织内部和外部发起、扩大和维持变革的关键能力和作用。
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引用次数: 0
Going green? On the drivers of individuals' green bank adoption 走向绿色?个人采用绿色银行的驱动因素
IF 3.6 2区 哲学 Q2 BUSINESS Pub Date : 2023-12-22 DOI: 10.1111/beer.12641
Maxime Merli, Jessie Pallud, Mariya Pulikova

In a context where individuals are increasingly more sensitive to corporate social responsibility (CSR) practices and where mobilization of savings for the energy transition is essential, our article is the first to study the drivers of online green bank adoption. By analyzing 1075 questionnaires from a panel of French individuals in charge of financial decisions in their households, we show that altruism and green consumption values are significant drivers of individuals' green banking adoption and reveal that willingness to adopt a green bank is mediated by the preference for green savings. These results extend the nascent literature dealing with the link between responsible consumption and saving behaviors. Briefly speaking, green banks (and associated savings products) have the potential to enable households to express their consumption values through their investments. That said, our results suggest that households' financial well-being and financial literacy can be barriers to the mobilization of green savings. Our results also demonstrate the significant influence of information system variables, such as personal innovativeness and trust, on willingness to adopt green banking. By shedding light on the drivers of individuals' green bank adoption, our results provide valuable insights for the banking industry.

在个人对企业社会责任(CSR)实践日益敏感、动员储蓄用于能源转型至关重要的背景下,我们的文章首次研究了采用在线绿色银行的驱动因素。通过分析 1075 份调查问卷,我们发现利他主义和绿色消费价值观是个人采用绿色银行的重要驱动因素,并揭示了采用绿色银行的意愿受绿色储蓄偏好的影响。这些结果扩展了有关责任消费与储蓄行为之间联系的新兴文献。简而言之,绿色银行(及相关储蓄产品)有可能使家庭通过投资来表达其消费价值观。尽管如此,我们的研究结果表明,家庭的财务状况和金融知识可能会成为动员绿色储蓄的障碍。我们的研究结果还表明,信息系统变量(如个人创新能力和信任度)对采用绿色银行业务的意愿具有重要影响。通过揭示个人采用绿色银行的驱动因素,我们的研究结果为银行业提供了有价值的见解。
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引用次数: 0
What entrepreneurial skillsets support responsible value creation in health and social care? A mixed methods study 哪些创业技能有助于在医疗和社会护理领域创造负责任的价值?混合方法研究
IF 3.6 2区 哲学 Q2 BUSINESS Pub Date : 2023-12-20 DOI: 10.1111/beer.12646
P. Lehoux, H. P. Silva, J.-L. Denis, S. N. Morioka, N. Harfoush, R. P. Sabio

Although various scholars underscore the importance of innovating responsibly in view of today's societal challenges, less attention has been paid to the entrepreneurial skillset, that is, the range of individual skills and organizational capabilities, that innovation-based organizations mobilize to deliver new responsible products and services. This paper thus explores the relationships between the entrepreneurial skillsets of 16 Canadian and Brazilian for-profit and not-for-profit organizations producing Responsible Innovations in Health (RIH) and their degree of responsibility. Our mixed methods study includes interviews with entrepreneurs (n = 23) and fieldnotes as well as quantitative results from the RIH Assessment Tool. Our findings identify four skillset orientations—Technical, Technical + Business, Social, and Social + Business—that not only reflect (co)founders' training and entrepreneurial motivations but also a proclivity toward the consolidation of either “Technical” or “Social” skills and capabilities. Such consolidation is made possible by recruiting high-level executives with diverse backgrounds or by tapping on external knowledge sources (e.g., boards of directors, incubators, or volunteers). As five enterprises had no formal business skills, patterns associated to their overall RIH score (ranging from 1 to 5) reveal intriguing results. Organizations with a Social + Business skillset have a slightly lower RIH score (4.1) than those with a Social skillet (4.4) and those with a Technical + Business skillset have a slightly higher score (3.5) than those with a Technical skillset (3.0). The presence of business skills thus appears to mediate the relationship between entrepreneurial skillsets and the degree of responsibility, which may be linked to the distinct roles of ordinary (“doing things right”) and dynamic capabilities (“doing the right things”). These exploratory findings have scholarly and practical implications. First, the tensions and synergies characterizing responsible value creation should be approached by examining the complementary skills and capabilities that need to be assembled and consolidated. Second, the eight cases with a Social + Business skillset clarify the unique capabilities needed to produce highly responsible health innovations. Third, entrepreneurs with a scientific or engineering background should recognize that a Technical skillset is not enough. Fourth, recognizing that “falling in love with the cause” of RIH is not sufficient, investors and boards of directors should adequately support responsible entrepreneurs towards the proper orchestration of skills and capabilities that can reconcile economic and social goals.

尽管许多学者都强调,面对当今的社会挑战,进行负责任的创新非常重要,但人们较少关注以创新为基础的组织为提供新的负责任的产品和服务而调动的创业技能组合,即个人技能和组织能力的范围。因此,本文探讨了 16 家加拿大和巴西营利性和非营利性组织的创业技能组合与负责任的健康创新(RIH)程度之间的关系。我们的混合方法研究包括对企业家(23 人)的访谈、现场记录以及 RIH 评估工具的量化结果。我们的研究结果确定了四种技能导向--技术导向、技术+商业导向、社会导向和社会+商业导向--它们不仅反映了(共同)创始人的培训和创业动机,还反映了他们倾向于巩固 "技术 "或 "社会 "技能和能力。通过招聘具有不同背景的高层管理人员或利用外部知识来源(如董事会、孵化器或志愿者),这种整合成为可能。由于五家企业没有正式的商业技能,与它们的 RIH 总分(从 1 到 5 分不等)相关的模式揭示了耐人寻味的结果。具有 "社会+商业 "技能组合的企业的 RIH 得分(4.1)略低于具有 "社会 "技能组合的企业(4.4),而具有 "技术+商业 "技能组合的企业的 RIH 得分(3.5)略高于具有 "技术 "技能组合的企业(3.0)。因此,商业技能的存在似乎是创业技能组合与责任程度之间关系的中介,这可能与普通能力("做正确的事")和动态能力("做正确的事")的不同作用有关。这些探索性发现具有学术和实践意义。首先,应通过研究需要汇集和整合的互补技能和能力,来处理责任价值创造中的紧张关系和协同作用。其次,八个具有 "社会+商业 "技能组合的案例阐明了生产高度负责任的健康创新所需的独特能力。第三,具有科学或工程背景的创业者应认识到,仅有技术技能是不够的。第四,投资者和董事会应认识到,仅仅 "爱上 RIH 事业 "是不够的,他们应充分支持负责任的创业者,使他们的技能和能力达到适当的协调,从而兼顾经济和社会目标。
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引用次数: 0
Corporate sustainability professionals: The landscape of sustainability job positions 企业可持续发展专业人员:可持续发展工作岗位的前景
IF 2.1 2区 哲学 Q1 Arts and Humanities Pub Date : 2023-12-17 DOI: 10.1111/beer.12644
Barbara Lespinasse-Camargo, João Henrique Paulino Pires Eustachio, Denise Bonifacio, Nayele Macini, Adriana Cristina Ferreira Caldana

Sustainable development requires several stakeholders, including companies, to take action. For this, employees need to have their positions and sustainability roles defined so they can carry out activities. In turn, activities need alignment with corporate policies and strategy. However, the literature lacks discussion about job specifications and which activities relate to sustainability. Therefore, this article aims to explore the panorama of positions and professional activities of corporate sustainability professionals. To achieve this goal, we conducted a bibliometric assessment of terms related to corporate sustainability professionals and to understand what scholars have addressed in the area thus far. In the second stage, we tackle this problem by conducting a world survey of 143 professionals working in sustainability-related positions. The methods are complementary because they provide different types of information that can be used to gain insights into research topics and trends. In this sense, this research contributes to the literature and practice in two main ways. First, the sustainability professionals' positions are still recent and under construction; few sustainability professionals are leaders. Second, this research identified that the sustainability professionals' actions focus on the environmental dimension, suggesting that companies have to invest more in social and governance dimensions. In addition, the findings evidence the need for more reporting on these dimensions as well as aligning all sustainability-related policies, practices and activities with the strategy's company. Theoretical and practical implications, such as the need for more training on sustainability aspects, and the study's limitations are also addressed.

可持续发展需要包括企业在内的多个利益相关方采取行动。为此,员工需要明确自己的岗位和可持续发展角色,以便开展活动。反过来,活动也需要与企业政策和战略保持一致。然而,文献中缺乏对工作规范以及哪些活动与可持续发展相关的讨论。因此,本文旨在探索企业可持续发展专业人员的职位和专业活动的全景。为实现这一目标,我们对与企业可持续发展专业人员相关的术语进行了文献计量学评估,以了解迄今为止学者们在该领域的研究内容。在第二阶段,我们通过对 143 名在可持续发展相关岗位工作的专业人员进行全球调查来解决这一问题。这两种方法是互补的,因为它们提供了不同类型的信息,可用于深入了解研究课题和趋势。从这个意义上说,本研究主要从两个方面为文献和实践做出贡献。首先,可持续发展专业人员的职位仍处于建设阶段;很少有可持续发展专业人员是领导者。其次,本研究发现,可持续发展专业人员的行动主要集中在环境方面,这表明企业必须在社会和治理方面投入更多。此外,研究结果还表明,有必要对这些方面进行更多的报告,并使所有与可持续发展相关的政策、实践和活动与公司的战略保持一致。研究还探讨了理论和实践方面的影响,如需要开展更多有关可持续发展方面的培训,以及研究的局限性。
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引用次数: 0
Navigating corporate philanthropy in the digital world: The normative effect of Entrepreneurs' social media usage 在数字世界中引领企业慈善事业:企业家使用社交媒体的规范效应
IF 3.6 2区 哲学 Q2 BUSINESS Pub Date : 2023-12-15 DOI: 10.1111/beer.12634
Jiawen Chen, Xiaolian Ke, Linlin Liu

This paper investigates how entrepreneurs' social media usage affects corporate philanthropy. Departing from the extant literature, which focuses on the instrumental role of social media, we draw upon the normative perspective of stewardship theory and propose that entrepreneurs' social media usage promotes their ethical and prosocial motivation for corporate philanthropy. In particular, we theorize that entrepreneurs' social media usage enhances their self-perceived status and philanthropic identification, thus affecting corporate philanthropy. Our analysis of a sample of Chinese ventures provides empirical support for the mediating effects of self-perceived status and philanthropic identification on the relationship between entrepreneurs' social media usage and the philanthropic propensity and intensity of their ventures. Our study has implications for the role of social media in promoting corporate philanthropy and contributes to the literature on entrepreneurship and corporate philanthropy.

本文探讨了企业家使用社交媒体对企业慈善事业的影响。现有文献主要关注社交媒体的工具性作用,与此不同,我们借鉴了管家理论的规范性视角,提出企业家使用社交媒体会促进他们在企业慈善事业中的道德和亲社会动机。具体而言,我们认为企业家使用社交媒体会提高他们的自我认知地位和慈善认同,从而影响企业慈善事业。我们对中国企业样本的分析为自我认知地位和慈善认同对企业家使用社交媒体与企业慈善倾向和强度之间关系的中介效应提供了实证支持。我们的研究对社交媒体在促进企业慈善事业中的作用具有启示意义,并为有关企业家精神和企业慈善事业的文献做出了贡献。
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引用次数: 0
A meta-analysis exploring the relationship between perceived brand ethicality and consumer response 探索品牌道德感知与消费者反应之间关系的荟萃分析
IF 3.6 2区 哲学 Q2 BUSINESS Pub Date : 2023-12-15 DOI: 10.1111/beer.12640
M. Geetha, Arun Kumar Kaushik, Jensolin Abithakumari, Preeti R. Gotmare

Recent research highlights the relationship between perceived brand ethicality (PBE), consumer purchase intention, and the consumer–brand relationship. Existing empirical studies offer mixed findings on whether these three relate positively, negatively, or not at all. Moreover, their relationships have not been the primary focus of existing meta-analytic reviews. Therefore, we conducted a meta-analysis to provide an empirical consensus to this debate by studying the magnitude of the association between PBE and consumer responses (purchase intention, brand trust, and brand loyalty). Moreover, we examined the moderating effects of self-accountability and brand experience to expand our understanding of this relationship. After a thorough literature review from major databases and cross-referencing of the relevant articles, we selected 31 peer-reviewed articles for this meta-analysis. The results reveal that consumer response to PBE positively influences attitude formation towards the brand and purchase intentions. Additionally, moderation analyses reveal the crucial roles of self-accountability and brand experience in influencing the effects of PBE on consumer–brand relationships and purchase intention. Crucial theoretical and practical implications are discussed regarding these relationships, followed by limitations and future research directions.

最近的研究强调了感知品牌道德性(PBE)、消费者购买意向和消费者与品牌关系之间的关系。现有的实证研究对这三者之间的关系是正相关、负相关还是完全无关的结论不一。此外,它们之间的关系也不是现有荟萃分析评论的主要关注点。因此,我们进行了一项荟萃分析,通过研究消费者行为基础与消费者反应(购买意向、品牌信任和品牌忠诚)之间的关联程度,为这一争论提供经验共识。此外,我们还研究了自我问责和品牌体验的调节作用,以拓展我们对这一关系的理解。在对主要数据库中的文献进行全面审查并对相关文章进行交叉引用后,我们选择了 31 篇经同行评审的文章进行荟萃分析。研究结果表明,消费者对消费者体验的反应会对品牌态度的形成和购买意向产生积极影响。此外,调节分析还揭示了自我问责和品牌体验在影响消费者-品牌关系和购买意向方面的关键作用。研究还讨论了这些关系的重要理论和实践意义,以及研究的局限性和未来研究方向。
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引用次数: 0
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