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An intersectional approach to understanding the inequality and subordination of Sri Lankan women apparel workers 交叉的方法来理解不平等和从属的斯里兰卡妇女服装工人
Pub Date : 2022-11-15 DOI: 10.31357/vjm.v8iii.6102
Gayani Samarakoon, Deanna Grant-Smith, Robyn Mayes, Dinuka Wijetunga
Contrary to the feminist research based on exclusively gendered processes of inequality in organisations, intersectionality theorists propose an intersectional approach to understanding the inequalities and subordination experienced by Global South women factory workers representing different social hierarchies and experiencing diverse social realities. This paper contributes to the literature by bringing empirical evidence from the Sri Lankan apparel industry to inform the inequality and subordination of women in Global South factory floors from an intersectional perspective. A qualitative methodology using data generated through interviews with women shop floor-level apparel workers who work in export processing zones (EPZs) and village areas was adopted to explore the interplay between multiple social categories (gender, poverty, and rurality) influenced by broader power structures (patriarchy and capitalism) as well as political inequalities in determining the inequalities and subordination of women workers in globalised apparel factories. Further, we consider how gendered and class-based factory processes produce and reproduce the inequalities and subordination of these women at work. The analysis identifies that workers' rural origins, poverty, and traditionally defined gendered roles have worked interactively in favour of capitalist industrialists by pushing these women workers to lower-paid manual jobs in the apparel industry. The factories utilise cheap, material-based incentives and recruitment systems for rewarding and recruiting shop floor workers, capitalising on their poverty, rurality and gender-based requirements as a source of exploitation. In addition, factory managers' behaviours create certain beliefs in these women workers, favouring the factories, resulting in the further subordination of these women through perceived cohesiveness or compliance.  Finally, this paper concludes that capitalism, together with patriarchy, creates unequal and subordinated positions for poor, rural women through their collective agendas of wealth maximisation. Keywords: Inequality, Intersectionality, Sri Lankan apparel industry, Subordination, Women workers
与女权主义研究完全基于组织中不平等的性别过程相反,交叉性理论家提出了一种交叉性的方法来理解代表不同社会等级和经历不同社会现实的全球南方女性工厂工人所经历的不平等和从属关系。本文通过从斯里兰卡服装行业带来的经验证据,从交叉的角度告知全球南方工厂女工的不平等和从属地位,从而为文献做出了贡献。采用了一种定性方法,利用对在出口加工区(EPZs)和农村地区工作的车间服装女工的访谈产生的数据,探索受更广泛的权力结构(父权制和资本主义)影响的多种社会类别(性别、贫困和农村性)之间的相互作用,以及政治不平等在确定全球化服装厂女工的不平等和从属地位方面的相互作用。此外,我们还考虑了基于性别和阶级的工厂流程如何产生和再现这些女性在工作中的不平等和从属地位。分析表明,工人的农村出身、贫困和传统上定义的性别角色相互作用,使这些女工被迫从事服装行业的低薪体力工作,从而有利于资本主义实业家。这些工厂利用廉价的、以物质为基础的激励措施和招聘制度来奖励和招聘车间工人,利用他们的贫困、农村和性别需求作为剥削的来源。此外,工厂经理的行为对这些女工产生了一定的信念,偏袒工厂,导致这些妇女通过感知的凝聚力或顺从而进一步服从。最后,本文得出结论,资本主义与父权制一起,通过财富最大化的集体议程,为贫穷的农村妇女创造了不平等和从属的地位。关键词:不平等,交叉性,斯里兰卡服装业,从属关系,女工
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引用次数: 1
The Art of Self-Presentation: A Study on Impression Management among Academicians in Sri Lankan State Universities 自我呈现的艺术:斯里兰卡国立大学院士的印象管理研究
Pub Date : 2022-11-15 DOI: 10.31357/vjm.v8iii.6092
Sawani De Silva
Impression Management is one of the important phenomena in everyday life, which everyone uses as a strategy to improve their current state of affairs. This qualitative study on impression management among academicians in Sri Lankan state universities was carried out to explore the impression management strategies which are adopted by academicians, while trying to identify the motives behind them to practice those strategies. Eight academics of a leading faculty in a state university, which is in the Colombo district were selected as the sample using the purposive sampling technique. Semi-structured interviews were adopted to collect data and the Thematic Analysis Technique was used to analyze those collected data. Findings of the study indicate that academicians of the selected context use a variety of impression management strategies. Those include direct strategies of creating a good image through presenting the self as competent, likable, diligent, supplicatory, and dangerous. Strategies of apology, reasoning and rejecting were identified as the direct ways of defending a bad image. Indirect impression formation is done by criticizing, passing the fault to others, and getting appreciation from others. Not only that, but academicians also use non-verbal ways such as attire, facial expressions, and vehicle & other accessories to create impressions. Further, the results illustrate that academicians are motivated to manage impressions to maintain a good image of themselves, to build a relationship, to achieve job-related goals such as, job security, career growth, and finally to motivate others for success. This study also provides some valuable theoretical and managerial implications and considerations for future research in the field of impression management. Keywords: Academicians, Impression Management, Impression Management Strategies, Impression Management Motives
印象管理是日常生活中的重要现象之一,每个人都把它作为一种策略来改善自己的现状。这项关于斯里兰卡州立大学院士印象管理的定性研究是为了探索院士采用的印象管理策略,同时试图确定他们实践这些策略背后的动机。采用有目的抽样技术,选取科伦坡地区一所国立大学的八名学者作为样本。采用半结构化访谈法收集数据,采用主题分析技术对收集到的数据进行分析。研究结果表明,在选定的背景下,学者们使用了各种各样的印象管理策略。其中包括通过将自己表现为能干、可爱、勤奋、恳求和危险来创造良好形象的直接策略。道歉、推理和拒绝等策略被认为是维护不良形象的直接方式。间接印象的形成是通过批评,把错误转嫁给别人,得到别人的赞赏来完成的。不仅如此,学者们还会用非语言的方式,如着装、面部表情、交通工具和其他配饰来给人留下印象。此外,研究结果还表明,学者们有动力管理自己的印象,以保持良好的自我形象,建立人际关系,实现与工作相关的目标,如工作保障、职业发展,并最终激励他人取得成功。本研究也为未来印象管理领域的研究提供了一些有价值的理论和管理启示和思考。关键词:院士;印象管理;印象管理策略
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引用次数: 0
Determinants of Translating Entrepreneurial Intention to Action: A Study of Undergraduate Students of the University of Peradeniya, Sri Lanka 创业意向转化为行动的决定因素:对斯里兰卡佩拉德尼亚大学本科生的研究
Pub Date : 2022-11-15 DOI: 10.31357/vjm.v8iii.6091
D.T. de Alwis, K.A.S.S. Kodithuwakku, D. Hemachandra
Entrepreneurs are the wealth creators of an economy, and hence business start-ups are always encouraged. Although it is often suggested that entrepreneurial intentions are strong predictors of entrepreneurial action, all intentions do not necessarily translate into action as there is an “intention-action gap” when nascent entrepreneurs fail to act on their intentions. This study aimed to explain the gap between entrepreneurial intentions and entrepreneurial action and identify the determinants of the intention to action translation by surveying the final year undergraduates from different degree programs at a major public university in Sri Lanka. The research focused on the effects of demographic, psychographic, and environmental factors to explain the intention-action gap. Data were collected using a pre-tested self-administered questionnaire. The questionnaire was circulated online among the entire final year undergraduate student population of the University of Peradeniya. Four hundred and fifty-three undergraduate students (n=453) responded to the survey. Hierarchical OLS regression with the main effect model and an interactions model was used for the data analysis. Results found that of the respondents who had entrepreneurial intentions, 32% had taken some actions towards starting a business. The results also revealed a positive relationship between entrepreneurial intention and action and there were positive effects of gender, perceived competence in entrepreneurial skills, entrepreneurial environment in the faculty, and entrepreneurial education on entrepreneurial actions. Furthermore, it was found that progressing from entrepreneurial intention to action was more robust for male undergraduates compared to female undergraduates. Therefore, to promote entrepreneurship, introducing entrepreneurship courses, introducing programmes to improve entrepreneurial skills and competencies and promoting an entrepreneurial culture in the Faculties could be recommended. Keywords: Entrepreneurial intention, Entrepreneurial action, Hierarchical OLS regression, Students
企业家是一个经济体的财富创造者,因此创业总是受到鼓励的。虽然人们经常认为创业意图是创业行为的强有力的预测因素,但并非所有的意图都必然转化为行动,因为当新生的企业家未能按其意图行事时,就会出现“意图-行动差距”。本研究旨在解释创业意向和创业行动之间的差距,并通过对斯里兰卡一所主要公立大学不同学位课程的最后一年本科生进行调查,确定行动意向翻译的决定因素。研究集中在人口统计学、心理学和环境因素的影响来解释意向-行动差距。数据收集使用预先测试的自我管理问卷。该调查问卷在网上在佩拉迪尼亚大学的所有应届本科生中分发。453名本科生(n=453)参与了调查。采用主效应模型和交互作用模型的层次OLS回归进行数据分析。结果发现,在有创业意向的受访者中,32%的人已经采取了一些创业行动。性别、创业技能感知能力、教师创业环境和创业教育对创业行为有正向影响。此外,我们发现男性大学生从创业意向到行动的进展比女性大学生更强。因此,为了促进企业家精神,可以建议在各学院开设企业家精神课程,开设提高企业家技能和能力的课程,并促进企业家文化。关键词:创业意向、创业行为、层次OLS回归、学生
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引用次数: 0
A Comprehensive Definition for ‘Operational Excellence’ “卓越运营”的全面定义
Pub Date : 2022-11-15 DOI: 10.31357/vjm.v8iii.6089
Manori P. Kovilage, Saman T.W.S. Yapa, Champa Hewagamage
The study's objective was to develop a comprehensive definition for operational excellence (OE) while identifying its attributes, most suitable theoretical lens and dimensions. Attributes of OE were collected by evaluating 32 existing definitions of OE and interviewing 30 OE experts. A focus group interview with 15 OE experts was employed to consensus on the critical attributes and tentative dimensions of OE. Content analysis was employed for data analysis. Continuous improvement of sustainable operational performance, deriving sustainable competitive advantages and implementing the operation strategy consistently and reliably were determined as the critical attributes. Based on the identified critical attributes of OE, the Resource-Based Theory (RBT) was recognized as the most applicable theory for explaining OE. Based on the identified theoretical lens and identified critical attributes, the new definition of OE involves, ‘utilization of valuable, rare, costly to imitate and non-substitutable resources & capabilities to execute the operations strategy consistently and reliably as the organization can achieve: a continuous improvement of the sustainable operational performance and sustainable competitive advantages while upholding the satisfaction of employees, customers, suppliers and other important stakeholders.' Continuous improvement of sustainable operational performance and sustainable competitive advantages were determined as the possible dimensions of OE.  Keywords: Operational Excellence; Resource-Based Theory; Construct Definition, Operational Performance, Competitive Advantages
本研究的目的是为卓越运营(OE)制定一个全面的定义,同时确定其属性、最合适的理论视角和维度。通过评估现有的32种OE定义,并采访30名OE专家,收集了OE的属性。通过对15名OE专家的焦点小组访谈,对OE的关键属性和初步维度达成共识。数据分析采用内容分析法。将持续改进可持续经营绩效、获得可持续竞争优势和持续可靠地实施经营战略确定为关键属性。基于对OE关键属性的识别,资源基础理论被认为是解释OE最适用的理论。基于已确定的理论视角和已确定的关键属性,OE的新定义涉及“利用有价值的、稀有的、模仿成本高的、不可替代的资源和能力,持续可靠地执行组织可以实现的运营战略:在保持员工、客户、供应商和其他重要利益相关者满意的同时,持续改善可持续的运营表现和可持续的竞争优势。可持续经营绩效和可持续竞争优势的持续改进被确定为OE的可能维度。关键词:卓越运营;基于资源理论;构建定义,运营绩效,竞争优势
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引用次数: 0
Influence of Socio-economic and Demographics factors on Households’ Savings in Sri Lanka 社会经济和人口因素对斯里兰卡家庭储蓄的影响
Pub Date : 2022-04-23 DOI: 10.31357/vjm.v8ii.5604
Ruwan Jayathilaka, Thisum Palihawadana, Inuri Amalka, Sandupama Jayasinghe, Pulith Jayarathne
The purpose of this paper is to examine the factors influencing saving behavior among households in a developing country. Sri Lanka being a developing country, has recorded a relatively lower households’  saving rate when compared with its peer regional counterparts. The study approximates the socio-economic and demographic factors towards the level of saving of households in Sri Lanka using a quantile regression approach based on the Household Income and Expenditure Survey, conducted by the Department of Census and Statistics of Sri Lanka. Results were obtained by using the stepwise quantile regression technique. The findings of this study conclude that when Sri Lankan households have a higher per-capita income, they tend to have a higher saving level. Moreover, age and marital status have a significant impact on the level of saving in Sri Lankan households. Additionally, poverty and employment status have a significant impact to the level of saving on Sri Lankan households. This research paper bridges empirical gaps in this area of study. Furthermore, this study has been conducted encompassing the entire country rather than limiting it to a district or segment, hence, is comprehensive. As per the generated results gender, income and education levels have shown a significant positive impact towards the level of saving, whilst marital status and poverty have shown a significant negative impact towards the level of saving. It is considered that when the demographic and socio-economic factors are affecting favorably, the level of saving tends to increase and vice versa. Accordingly, findings of the study can provide insights to policymakers to devise policies and incentives to encourage savings behaviour and level of savings among households in Sri Lanka. This is beneficial as coping strategies specially during crises, where dependency of households on government assisted welfare schemes is likely to be less. Keywords: Household Saving Behaviour, Motives of Savings, Barriers to Saving, Quantile Regression
本文的目的是研究影响发展中国家家庭储蓄行为的因素。作为一个发展中国家,斯里兰卡的家庭储蓄率与地区其他国家相比相对较低。这项研究使用基于斯里兰卡人口普查和统计局进行的家庭收入和支出调查的分位数回归方法,近似地估计了与斯里兰卡家庭储蓄水平有关的社会经济和人口因素。结果采用逐步分位数回归技术得到。本研究的结论是,斯里兰卡家庭的人均收入越高,他们的储蓄水平越高。此外,年龄和婚姻状况对斯里兰卡家庭的储蓄水平有重大影响。此外,贫穷和就业状况对斯里兰卡家庭的储蓄水平有重大影响。这篇研究论文弥补了这一研究领域的经验差距。此外,这项研究是在全国范围内进行的,而不是局限于一个地区或部分地区,因此是全面的。根据产生的结果,性别、收入和教育水平对储蓄水平有显著的积极影响,而婚姻状况和贫困对储蓄水平有显著的消极影响。人们认为,当人口和社会经济因素产生有利影响时,储蓄水平往往会增加,反之亦然。因此,研究结果可以为政策制定者提供见解,以制定政策和激励措施,鼓励斯里兰卡家庭的储蓄行为和储蓄水平。这是有益的应对策略,特别是在危机期间,家庭对政府援助的福利计划的依赖可能会减少。关键词:居民储蓄行为,储蓄动机,储蓄障碍,分位数回归
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引用次数: 0
Organizational Resilience: A Paradox-Based Conceptualization 组织弹性:一个基于悖论的概念化
Pub Date : 2022-04-23 DOI: 10.31357/vjm.v8ii.5606
D.R. Karunaratne
The concept of resilience has recently gained significant popularity in organizational research. It is considered to be a very promising concept for explaining how businesses can survive and develop in the face of adversity or instability.  Past literature focuses on various perspectives of organizational resilience and frameworks mainly based on processes, resources and capabilities. However, a significant amount of these studies have focused on polarized attributes resulting in contradiction of studies which blurs the conceptualization of organizational resilience. The purpose of this study is to address this gap by critically evaluating the phases or dimensions of the organizational resilience process and its contradictions in order to improve the understanding of this complex and embedded construct. Findings in the study reveal that the contradictions which are encountered in different phases of the organizational resilience process are paradoxical tensions.  Paradoxical thinking refers to opposite demands that are contradictory or polarized but are interconnected and such tensions should be managed by both/and approach instead of either/or approach. The anticipation phase consists of opposite tensions of opportunities or threats, the concurrent phase consists of tensions of stability or adaptability, and finally, the reactive phase consists of tensions of growth or performance. Therefore the new framework conceptualizes organizational resilience dimensions to be managed as a paradox to enhance the understanding of the concept of organizational resilience and thereby facilitate its operationalization. The proposed conceptual framework configuration can add to the business and management literature by enhancing the comprehensive conceptualization of organizational resilience. Keywords: Conceptualization, Dynamic capabilities, Organizational resilience, Paradoxical thinking, Resilience process
弹性的概念最近在组织研究中得到了显著的普及。它被认为是一个非常有前途的概念,可以解释企业如何在逆境或不稳定的情况下生存和发展。过去的文献侧重于组织弹性和框架的各种观点,主要基于过程、资源和能力。然而,这些研究大多集中在极化属性上,导致研究矛盾,模糊了组织弹性的概念。本研究的目的是通过批判性地评估组织弹性过程的阶段或维度及其矛盾来解决这一差距,以提高对这一复杂和嵌入式结构的理解。研究发现,在组织弹性过程的不同阶段所遇到的矛盾是矛盾的张力。矛盾思维指的是相互矛盾或两极化但又相互联系的相反需求,这种紧张关系应该通过两者/和方法来处理,而不是采用非此即彼的方法。预期阶段包括机会或威胁的对立紧张,并发阶段包括稳定性或适应性的紧张,最后,反应阶段包括成长或表现的紧张。因此,新框架将需要管理的组织弹性维度概念化为一个悖论,以增强对组织弹性概念的理解,从而促进其可操作性。提出的概念框架配置可以通过增强组织弹性的全面概念化来增加商业和管理文献。关键词:概念化、动态能力、组织弹性、悖论思维、弹性过程
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引用次数: 3
A Comparative Mathematical Study of the Relationship Between Marginal Social Cost and Pigouvian Tax in the Presence of Commodity and Wage Taxes: Putting Ramsey theorem into Practice 存在商品税和工资税时边际社会成本与庇古税关系的比较数学研究——拉姆齐定理的应用
Pub Date : 2022-04-23 DOI: 10.31357/vjm.v8ii.5603
T.S.V. Ariyawansa, K. Amirthalingam
The aim of this paper is to examine the relationship between Pigouvian tax and marginal social cost in the presence of distortionary taxes such as commodity and wage taxes in a Ramsey setting. The Ramsey theory highlights the amount of tax required to raise a given revenue for the government which also maximizes household utility. Previous research in this regard has been carried out either under homogeneous household preferences or constant marginal social cost. In this paper we go further by analyzing the relationship between Pigouvian tax and marginal social cost in the presence of commodity taxes when households have heterogeneous preferences as opposed to being assumed homogeneous. In addition, we also consider the relationship between Pigouvian tax and marginal social cost in the presence of wage tax when the marginal social cost is considered as a variable depending on Pigouvian tax as opposed to being considered a constant in previous literature. The results indicate that the Pigouvian tax in the presence of wage tax is higher when the marginal social cost was considered a variable as opposed to a constant. Under certain conditions, in the presence of commodity taxes it was observed that the value of the Pigouvian tax is higher when households have heterogeneous preferences as opposed to homogeneous preferences. The mathematical models used in this study enable to see the factors, such as homogeneity/heterogeneity of household preferences and marginal social cost assumed as a variable as opposed to a constant, that impact the dynamics in determining the optimal Pigouvian tax. Keywords: Ramsey Theory, Pigou Tax, Marginal Social Cost, Lagrange Multiplier
本文的目的是研究在拉姆齐环境中存在扭曲性税收(如商品税和工资税)的庇古税与边际社会成本之间的关系。拉姆齐理论强调了为政府增加一定收入所需的税额,这也使家庭效用最大化。以前在这方面的研究要么是在同质家庭偏好下进行的,要么是在边际社会成本不变的情况下进行的。在本文中,我们进一步分析了庇古税与边际社会成本之间的关系,在存在商品税的情况下,当家庭具有异质偏好而不是假设的同质偏好时。此外,我们还考虑了工资税存在时庇古税与边际社会成本之间的关系,当边际社会成本被认为是依赖于庇古税的变量时,而不是在以前的文献中被认为是常数。结果表明,当边际社会成本被视为变量而不是常数时,存在工资税的庇古税更高。在某些条件下,在存在商品税的情况下,可以观察到,当家庭具有异质偏好而不是同质偏好时,庇古税的价值更高。本研究中使用的数学模型能够看到影响确定最优庇古税动态的因素,例如家庭偏好的同质性/异质性和假设为变量而不是常数的边际社会成本。关键词:拉姆齐理论、庇古税、边际社会成本、拉格朗日乘数
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引用次数: 0
The Dynamic Impact of Taxation on the Economic Growth of Sri Lanka: An ARDL bounds testing approach 税收对斯里兰卡经济增长的动态影响:一种ARDL边界检验方法
Pub Date : 2022-04-23 DOI: 10.31357/vjm.v8ii.5601
Hettiarachchi Asel, Fernando Janaka, Rathnayake Ananda
Discussions on how a government can stimulate an economy through non-distortionary taxation and productive government expenditures have become prominent during the past three decades. Against this backdrop, this paper aims to analyse the short-run and long-run impacts of taxation on the economic growth of Sri Lanka. Some taxes can be distortionary, while others are not. Therefore, while analysing the effect of overall tax level on economic growth, we also estimated the distortionary nature of major tax categories on the economic growth of Sri Lanka. Sri Lanka presents a unique case to analyse the nexus between taxation and economic growth, as the economy was liberalized in 1977. Therefore, the impact of taxation level on economic growth was estimated using a linear Auto-Regressive Distributed Lag (ARDL) model under two scenarios: without controlling for economic liberalization (from 1960 to 2018) and the post-liberalized period (from 1980 to 2018).  The results of both pre-and post-economic liberalization conditions suggest a significant long-run positive impact of tax level on economic growth. Similarly, the impact of consumption tax on short-run economic growth was significant.  In addition, personal and corporate income taxes were non-distortionary, both in the short-run and the long-run, while consumption taxes were non-distortionary in the long-run. This suggests that increasing taxes is a viable policy option in achieving fiscal independence without compromising Sri Lanka's growth potential.  Keywords: ARDL, Economic Growth, Fiscal policy, Public Sector, Tax Levels, Tax Structure
关于政府如何通过非扭曲性税收和生产性政府支出来刺激经济的讨论在过去三十年中变得非常突出。在此背景下,本文旨在分析税收对斯里兰卡经济增长的短期和长期影响。有些税可能是扭曲的,而另一些则不是。因此,在分析总体税收水平对经济增长的影响的同时,我们也估计了斯里兰卡主要税收类别对经济增长的扭曲性质。斯里兰卡是分析税收与经济增长之间关系的一个独特案例,因为该国经济在1977年实现了自由化。因此,在不控制经济自由化(1960年至2018年)和后自由化时期(1980年至2018年)两种情况下,使用线性自回归分布滞后(ARDL)模型估计了税收水平对经济增长的影响。经济自由化前后条件的结果表明,税收水平对经济增长具有显著的长期积极影响。同样,消费税对短期经济增长的影响也是巨大的。此外,个人和企业所得税在短期和长期都是非扭曲性的,而消费税在长期也是非扭曲性的。这表明,要在不损害斯里兰卡增长潜力的情况下实现财政独立,增税是一个可行的政策选择。关键词:ARDL,经济增长,财政政策,公共部门,税收水平,税收结构
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引用次数: 0
Customers' Technology Know-How and Error-Correction Capability in using Self-Service Technologies 客户使用自助服务技术的技术知识和纠错能力
Pub Date : 2022-04-23 DOI: 10.31357/vjm.v8ii.5607
B.S. Galdolage
Customers' levels of technology knowledge vary significantly, affecting their performance in Self-Service Technologies (SSTs) and their ability to respond to errors in SSTs caused by service or process failures. Despite the fact that this is a highly practical scenario, scholarly research on the subject is rare. Thus, the purpose of this research is to look into customer technology know-how in SSTs, their corrective actions in the event of SST service/process failures, and differences among customers in terms of service performance, technology know-how, and error corrective capabilities in SSTs. A qualitative approach was used to achieve the research objectives, with semi-structured interviews conducted with 25 SST users from various demographic backgrounds. A non-probabilistic purposeful sampling strategy was used to recruit individuals for the study, with the goal of hiring information-rich cases. Thematic analysis was used to analyze the data. The study identified four types of knowledge that SST users need to effectively complete service transactions: computer knowledge, SST device knowledge, Internet knowledge, and language ability. Furthermore, the study identified numerous mechanisms used by customers to correct errors in SSTs and classified them as 'error preventing' or 'error recovering' mechanisms. Additionally, the study discovered customer performance disparities among SSTs based on their level of technological expertise and error-correcting capabilities. The study divided SST users into three performance categories: 'Full performer,' 'Fair performer,' and 'Poor performer.' The study contributes new knowledge by elucidating the interaction between SST users' technological expertise and error correction capabilities, a phenomenon that is rare in the previous literature, and contributing to the marketing theory by developing a typology to group customers based on customers’ level of technological expertise and error-correcting capabilities. In the practical ground, it informs SST service providers on how to maximize users' level of expertise while improving the service quality. Keywords: Self-service technologies, Technology know-how, Errors in SSTs, SST acceptance
客户的技术知识水平差异很大,这影响了他们在自助服务技术(SSTs)中的表现,以及他们对服务或流程失败导致的SSTs错误的响应能力。尽管这是一个非常实际的场景,但关于这一主题的学术研究却很少。因此,本研究的目的是研究SSTs中的客户技术知识,他们在SST服务/过程失败时的纠正措施,以及客户在SSTs的服务绩效,技术知识和错误纠正能力方面的差异。为了实现研究目标,采用了定性方法,对来自不同人口背景的25名SST用户进行了半结构化访谈。一个非概率的有目的的抽样策略被用来招募个人的研究,以雇用信息丰富的情况下的目标。采用主题分析法对数据进行分析。研究确定了SST用户有效完成服务交易所需的四种知识:计算机知识、SST设备知识、互联网知识和语言能力。此外,该研究确定了客户用于纠正SSTs错误的许多机制,并将其分类为“错误预防”或“错误恢复”机制。此外,研究发现,基于技术专业水平和纠错能力,SSTs之间的客户绩效差异。该研究将SST用户分为三个表现类别:“全面表现”、“一般表现”和“表现不佳”。本研究通过阐明SST用户的技术专长和纠错能力之间的相互作用(这是以往文献中罕见的现象)贡献了新的知识,并通过开发一种基于客户的技术专长水平和纠错能力对客户进行分组的类型学,为营销理论做出了贡献。在实践方面,它为SST服务提供商提供了如何在提高服务质量的同时最大限度地提高用户的专业水平的信息。关键词:自助服务技术,技术诀窍,SSTs错误,SST接受
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引用次数: 0
The Mediating Mechanism of Consumer Ethical Beliefs in Determining the Influence of Cynicism and Empathy on Green Buying Intention 消费者伦理信念对玩世不恭和同理心对绿色购买意愿影响的中介机制
Pub Date : 2022-04-23 DOI: 10.31357/vjm.v8ii.5602
D. M. Sachinthanee Dissanayake
Green buying intention can help society and companies to achieve sustainability while balancing their marketing objectives. Although there have been many studies done in relation to green buying intention, there are still calls for research to specifically study the impact of individual factors and the impact of ethical beliefs on green buying intention. The objective of this research is to examine the influence of empathy and cynicism on green buying intention and the mediating mechanism of consumer ethical beliefs. A structured questionnaire was administered using the online platform, and 345 valid responses were collected. Partial least squares-Structural equation modeling (PLS-SEM) was performed to test the hypotheses using the SmartPLS 3.0 program. The results reveal that empathy and cynicism predict consumer intention to buy green products directly and indirectly through ethical beliefs. This study contributes to both literature and business practice, and may be the first research study to investigate the relationship between empathy and cynicism and green buying intention. In addition, the study helps managers to articulate marketing strategies such as empathetic and ethical focused advertising to promote green buying intentions of customers. This research will be particularly important for developing countries like Sri Lanka in promoting sustainable consumption which enhances environmental, social and future generations’ well-being. Sri Lankan business firms can improve their global presence by focusing on green consumerism as now many global firms have already begun sustainable business practices. Keywords: Green buying intention, Empathy, Cynicism, Consumer ethical beliefs, Green consumerism 
绿色购买意愿可以帮助社会和公司在平衡其营销目标的同时实现可持续发展。虽然已经有很多关于绿色购买意愿的研究,但仍然需要专门研究个体因素的影响和伦理信仰对绿色购买意愿的影响。本研究旨在探讨共情和玩世不恭对绿色购买意愿的影响,以及消费者伦理信念的中介机制。利用在线平台进行结构化问卷调查,收集有效问卷345份。使用SmartPLS 3.0程序进行偏最小二乘-结构方程建模(PLS-SEM)来检验假设。结果表明,共情和玩世不恭通过伦理信仰直接或间接地预测消费者购买绿色产品的意愿。本研究既有文献价值,也有商业实践价值,可能是第一个探讨共情、玩世不恭与绿色购买意愿之间关系的研究。此外,该研究还有助于管理者明确营销策略,如同理心和道德为重点的广告,以促进消费者的绿色购买意愿。这项研究对于斯里兰卡这样的发展中国家在促进可持续消费方面将特别重要,从而提高环境、社会和子孙后代的福祉。斯里兰卡的商业公司可以通过关注绿色消费主义来提高他们的全球影响力,因为现在许多全球公司已经开始了可持续的商业实践。关键词:绿色购买意愿、共情、犬儒主义、消费者伦理信仰、绿色消费主义
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引用次数: 0
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Vidyodaya Journal of Management
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