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Ordem e caos: um conceito alternativo de mercado 秩序与混乱:另一种市场概念
Pub Date : 2016-01-10 DOI: 10.17058/CEPE.V0I43.7129
Édivo De Almeira Oliveira, W. Barbosa, C. Freitas
Even being one of the pillars to the capitalist system operation, it is true that the concept of market is no consensus among the different approaches of economic thought, because of the different assumptions and axioms that underline its analysis. This paper aims to provide a holistic and pragmatic view of the market based on the concepts of spontaneous order, natural rates and articulated rational expectations with the Chaos Theory. Based on these theoretical foundations it can be concluded that the market is a spontaneous and in progress order, full of nonlinear relationships and made up by self-interested agents who, through social learning process, complicate and enhance the institutional, cultural and technical patterns what make up the market itself in the course of a dynamic time.
即使作为资本主义制度运作的支柱之一,市场概念在不同的经济思想方法中也没有达成共识,这是事实,因为强调其分析的不同假设和公理。本文旨在以混沌理论为基础,以自发秩序、自然比率和清晰的理性预期为概念,提供一个整体的、实用的市场观点。基于这些理论基础,可以得出这样的结论:市场是一个自发的、进步的秩序,充满了非线性关系,由自利的行动者组成,这些行动者通过社会学习过程,在一个动态的时间过程中,使构成市场本身的制度、文化和技术模式复杂化和增强。
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引用次数: 0
Organizações & desenvolvimento: reflexões epistemológicas 组织与发展:认识论反思
Pub Date : 2016-01-10 DOI: 10.17058/CEPE.V0I43.7427
Fernando Fontoura, M. Wittmann
This theoretical test consists of an epistemic study on the nature and limits of relations between subject and society, from a historical context considering the pre-industrial and industrial macroperiodos and expanding post-industrial contexts. It emphasizes the conceptual and theoretical aspects of these macroperiodos highlighting the year 1970 as a symbol of the Taylor system crisis / Fordist contextualized by the automotive industry, which migrated from one-dimensional industrialization processes for multidimensional processes and customized beyond the advent of globalization and dispossession within a multimarket vision. Conclusively, the development models are still characterized by periods whose social concepts are linked to forms of perception of reality by man and their accumulation processes are entitled to this epistemic reflection on organizations and development and its social impacts, as well as the thesis crisis in still homogenizing mentality in economic and organizational terms in terms of environmental uncertainties macro and micro economic historically impacted the society and organizations.
这一理论测试包括对主体与社会之间关系的本质和界限的认识论研究,从考虑前工业和工业宏观时期以及扩大后工业背景的历史背景出发。它强调了这些宏观时期的概念和理论方面,强调了1970年作为汽车工业的泰勒系统危机/福特主义背景的象征,从一维工业化过程迁移到多维过程,并在多元市场视野中超越全球化和剥夺的出现。最后,发展模式的特征仍然是社会概念与人类对现实的感知形式相联系的时期,它们的积累过程有权对组织和发展及其社会影响进行这种认识论反思,以及在经济和组织方面仍然同质化的论文危机,在环境不确定性方面宏观和微观经济对社会和组织的历史影响。
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引用次数: 3
Engajamento cidadão e processos decisórios: abordagem a partir do federalismo brasileiro 公民参与和决策过程:来自巴西联邦制的方法
Pub Date : 2016-01-10 DOI: 10.17058/CEPE.V0I43.7785
Fernanda Gabriela Gandra Pimenta Magalhães, Wesley de Almeida Mendes, Marco Aurélio Marques Ferreira, E. Silva
Com a recente descentralizacao politico-administrativa no Brasil e abertura a participacao, surgem mecanismos que marcam uma nova Era na relacao entre Estado e sociedade. Este artigo objetiva analisar de que forma o federalismo oportuniza a participacao popular, colocando em pauta os orcamentos participativos. Constatou-se que esse contexto possibilita participacao popular, assim como o controle e aplicacao de politicas publicas, destacando que o orcamento participativo tem se mostrado importante instrumento de minimizacao de desigualdades e desequilibrio de acesso ao poder decisorio. Por fim notou-se que o federalismo ainda nao oferece garantias plenas para efetivacao da participacao, sendo necessario por em pratica meios que viabilizem a democratizacao do processo de formulacao e controle de politicas publicas.
随着巴西最近的政治和行政权力下放和开放参与,出现了标志着国家和社会关系新时代的机制。本文旨在分析联邦制如何为民众参与提供机会,将参与式预算提上议程。研究发现,这种情况允许民众参与,以及控制和执行公共政策,强调参与式预算已被证明是减少不平等和不平衡获得决策权的重要工具。最后,有人指出,联邦制还没有为有效参与提供充分的保障,需要采取实际手段使公共政策的制定和控制过程民主化。
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引用次数: 0
Cultura de consumo e valores pessoais do consumidor: resgate de contribuições científicas e uma avaliação crítica 消费文化与消费者个人价值观:科学贡献的拯救与批判性评价
Pub Date : 2016-01-10 DOI: 10.17058/cepe.v0i43.6852
Eduardo Santos Rocha Zafaneli, I. Troccoli, P. Scatulino
Culture is the personality of a society, formed by meanings, rituals, norms and traditions shared among members of an organization or of a society, which leads to the conclusion that it has become responsible for a system that reproduces social meanings. This qualitative study is a bibliographic survey that assesses the current state of the art of marketing research on consumer culture and on consumers´ personal values, and that, through its critical analysis, proposes a behavioural framework.
文化是一个社会的个性,由一个组织或社会成员之间共享的意义、仪式、规范和传统形成,这导致了一个结论,即它已经成为一个复制社会意义的系统的责任。这项定性研究是一项书目调查,评估了消费文化和消费者个人价值观的营销研究的现状,并通过其批判性分析,提出了一个行为框架。
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引用次数: 0
Cocriação de valor no varejo através da utilização das mídias sociais 通过使用社交媒体共同创造零售价值
Pub Date : 2016-01-10 DOI: 10.17058/CEPE.V0I43.6994
Alessandro de Toledo Santos, Lilian Alves, F. R. Brambilla
Este estudo objetivou compreender como as empresas de varejo cocriam com seus consumidores atraves das redes sociais. Utilizou-se um estudo exploratorio-qualitativo, o qual foi conduzido por estudo de casos multiplos com tres empresas do varejo da cidade de Santa Cruz do Sul, RS. A tecnica utilizada para coleta de dados foi entrevista semiestruturada. Analisou-se que as empresas pesquisadas utilizam-se das redes sociais para cocriar valor com seus clientes, cada uma das tres empresas com o seu publico-alvo e estrategias especificas. Porem, estao cientes que o consumidor esta presente nas midias sociais e que o varejo precisa se adaptar a essas ferramentas. Os resultados evidenciam a importância em manter relacionamentos proximos com os consumidores mesmo que o processo seja online.
本研究旨在了解零售公司如何通过社交网络与消费者共同创造。本研究采用探索性和定性研究的方法,对南圣克鲁斯市的三家零售公司进行多案例研究。数据收集的技术是半结构化访谈。我们分析了被调查的公司使用社交网络与他们的客户共同创造价值,这三家公司都有他们的目标受众和特定的策略。然而,要意识到消费者存在于社交媒体中,零售需要适应这些工具。结果强调了与消费者保持密切关系的重要性,即使这个过程是在线的。
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引用次数: 1
Conselhos gestores de políticas públicas sob o enfoque da teoria das organizações: aproximações teórico-conceituais 组织理论下的公共政策管理委员会:理论和概念方法
Pub Date : 2016-01-10 DOI: 10.17058/CEPE.V0I43.7438
Fernanda Gabriela Gandra Pimenta Magalhães, Wesley de Almeida Mendes, T. V. Silva
This paper do approaches between organizational theory and councils, proposing a deepening of the different perspectives of the object. The interfaces are displayed between the object and theory, followed by the similarities between them and the themes of organizational theory. The goal is to show the intersection points, the contribution of organizational studies for the understanding of this object. It was concluded that the different perspectives presented are complementary, indicating that the councils, places permeated by conflicts of power and cultural issues, constitute new organizational form that is implemented through partnerships networks between society and state. This infers also that the institutionalization of conuncils includes a new time and form of public management, developed under the logic of substantive rational action and humanistic paradigm.
本文在组织理论与理事会之间做了探讨,提出了一种深化不同视角的研究对象。首先是对象与理论之间的界面,其次是它们与组织理论主题之间的相似之处。目标是展示交叉点,组织研究对理解这个对象的贡献。本文的结论是,不同的观点是相辅相成的,这表明理事会作为充满权力冲突和文化问题的地方,构成了一种新的组织形式,通过社会与国家之间的伙伴关系网络来实现。这也由此推断,理事会的制度化包含了一种新的公共管理时代和形式,它是在实体理性行为和人文主义范式的逻辑下发展起来的。
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引用次数: 0
O efeito da turbulência tecnológica no sucesso de novos produtos 技术动荡对新产品成功的影响
Pub Date : 2016-01-10 DOI: 10.17058/CEPE.V0I43.7639
M. Santos, M. Perin, C. Sampaio
The paper aimed to analyze the influence of consumer (CO), learning (LO) and innovation orientations (IO) on new products development ability (NPDA), as well as its impact on the success of new products (SNP). In addition, its objective was also to analyze the technological turbulence in the relationship between NPDA and SNP. Through a survey done with industrial companies from Brazil, it was found a positive effect of three strategic orientations (consumer, learning and innovation) on new products development ability, as well as innovation orientation was the most influent antecedent on NPDA. Furthermore, the research pointed out technological turbulence moderates the relationship between ability and success of new products.
本文旨在分析消费者(CO)、学习(LO)和创新导向(IO)对新产品开发能力(NPDA)的影响,以及对新产品成功(SNP)的影响。此外,其目的还在于分析NPDA和SNP之间关系的技术动荡。通过对巴西工业企业的调查发现,三种战略导向(消费者、学习和创新)对新产品开发能力有正向影响,创新导向是NPDA影响最大的前因。此外,研究还指出,技术动荡调节了新产品能力与成功之间的关系。
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引用次数: 0
BEM-ESTAR FINANCEIRO: UMA ANÁLISE MULTIFATORIAL DO COMPORTAMENTO MARANHENSE 财务福利:maranhao行为的多因素分析
Pub Date : 2015-12-02 DOI: 10.17058/CEPE.V0I42.6317
Anna Paula Carvalho Diniz
The objective of this study is to analyze the influence of behavioral factors (materialism, financial behavior, financial attitude and financial knowledge) and socioeconomic and demographic variables (gender, age, marital status, children, level of schooling, race, occupation and income) in financial well-being. The study’s scenario is the city called Sao Luis, located in the state of Maranhao, where 629 questionnaires were obtained. To analyze the data, descriptive statistics, factor analysis and multiple linear regression have been used. Results indicate that people from Maranhao are not satisfied with their financial situation, and have presented a low level of financial well-being, which is positively influenced by aspects related to investment in saving account, financial attitude control and age.
本研究的目的是分析行为因素(物质主义、金融行为、金融态度和金融知识)和社会经济和人口变量(性别、年龄、婚姻状况、子女、受教育程度、种族、职业和收入)对财务幸福感的影响。该研究的场景是位于马拉尼昂州的圣路易斯市,在那里获得了629份调查问卷。运用描述性统计、因子分析和多元线性回归等方法对数据进行分析。结果表明,马拉尼昂人对自己的财务状况不满意,财务幸福感水平较低,这与储蓄账户投资、理财态度控制和年龄相关方面呈正相关。
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引用次数: 2
SISTEMA DE INDICADORES DE DESENVOLVIMENTO MUNICIPAL SUSTENTÁVEL: UMA ANÁLISE COMPARATIVA 城市可持续发展指标体系:比较分析
Pub Date : 2015-12-02 DOI: 10.17058/CEPE.V0I42.6364
A. S. Ferreira, S. Sehnem, Rógis Juarez Bernardy
The article analyzes the indicators of sustainable development in the municipalities of Chapeco , Joacaba , Port Union and Mafra, which developed the urban and territorial expansion of the West and North of the Santa Catarina region during the twentieth century . Thus, the objective of the analysis is to identify the similarities and differences of municipal sustainable development of each municipality , proposing alternative ways to improve these indexes, through the concepts Sachs (1997). The work is guided by a comparative analysis of data considering the indicators in 2012 and 2014 , through a survey of documentary approach . From this analysis , identified and demonstrated the points with disabilities, but at the same time essential to raise the indices of sustainability of municipalities in socio-cultural terms, economic, environmental and political
本文分析了沙佩科市、约阿卡巴市、联合港市和马夫拉市的可持续发展指标,这些城市在20世纪发展了圣卡塔琳娜地区西部和北部的城市和领土扩张。因此,分析的目的是通过Sachs(1997)的概念,确定每个城市城市可持续发展的异同,提出改进这些指标的替代方法。通过文献调查的方法,对2012年和2014年的指标进行了数据比较分析,指导了这项工作。从这一分析中,确定并证明了有缺陷的点,但同时也必须提高城市在社会文化、经济、环境和政治方面的可持续性指数
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引用次数: 1
CONTRIBUIÇÕES DA DIVERSIFICAÇÃO PRODUTIVA DA COOPERATIVA AGROINDUSTRIAL DE TABACO DE JUJUY – ARGENTINA – PARA O VALE DO RIO PARDO-RS 阿根廷JUJUY农业工业烟草合作社生产多样化对帕尔多河谷的贡献
Pub Date : 2015-12-01 DOI: 10.17058/CEPE.V0I42.6488
Cláudia Luciani Baierle, C. Deponti, Silvio Cezar Arend
O desenvolvimento da regiao do Vale do Rio Pardo (VRP) associado a cadeia produtiva do tabaco e tema sempre presente na discussao da Convencao-Quadro para o Controle do Tabaco. Tal processo gerou dependencia economica e o VRP ainda nao encontrou solucoes efetivas e sustentaveis para se desenvolver sem o tabaco. Com esta preocupacao, o presente estudo avaliou a experiencia da Cooperativa de Tabacos de Jujuy, localizada na Provincia de Jujuy, Argentina, que atua no mercado de tabaco desde 1947 e a partir de 1982 comecou a diversificar sua atividade principal com a plantacao, beneficiamento e exportacao de varios tipos de feijao. Buscou-se nesta experiencia identificar contribuicoes do cooperativismo agroindustrial para o VRP no tocante a diversificacao produtiva. Concluiu-se que o cooperativismo agroindustrial e um importante instrumento para promover o desenvolvimento sustentavel. No decorrer do estudo ficou evidenciado que a cooperativa traz muitos beneficios para seus cooperados em todas as areas, com destaque as areas economica e social. Dessa forma, as contribuicoes da CTJ para o VRP seriam relativas a geracao de emprego e renda, a diversificacao produtiva, a transparencia na gestao da cooperativa, a existencia do Fundo Especial do Tabaco – FET – e, principalmente, ao processo de cooperacao entre os produtores.
与烟草生产链相关的帕尔多河谷地区(VRP)的发展一直是烟草控制框架公约讨论的主题。这一过程产生了经济上的依赖,VRP尚未找到有效和可持续的解决方案来发展没有烟草。这种担忧,本研究评估了烟草的合作经验,乡下的公主,公主阿根廷,作用在烟草市场自1947年以来,从1982年开始经营plantacao,赐予你的主要活动和exportacao多个类型的feijao。在这一经验中,我们试图确定农工业合作主义在生产多样化方面对VRP的贡献。结论是,农工合作社是促进可持续发展的重要手段。在研究过程中,很明显,合作社给各领域的成员带来了许多好处,特别是在经济和社会领域。因此,CTJ对VRP的贡献将涉及创造就业和收入、生产多样化、合作社管理的透明度、烟草特别基金的存在,特别是生产者之间的合作过程。
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引用次数: 0
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