Pub Date : 2023-10-27DOI: 10.24052/jbrmr/v18is01/art-03
Mahinaz Hafez
Purpose of the research: Exploring the motivations behind Egyptian’s consumption during the festive occasion (FO) of Ramadan, in addition to exploring and understanding the intergenerational influence and the intention-behavioral gap between an old and young generation. Such exploration provides an insightful distinction between each generation, including their personal motives for consumption, which shapes their intentions to behave and their actual consumption behavior during the festivity. Design/methodology: A multi-method qualitative study is chosen by carrying out focus groups and interviews. Most of the analysed date is generated based on interviews with the young (20-44 years old) and old generation (45-70 years old), pre and post Ramadan. Transcription and content analysis is employed using NVivo - a computer assisted program. Results/Findings: The main themes explored, such as extrinsic motivation, reflect the different influences on buying behavior, in addition to how they differ from one generation to the other. The main motivations of festive occasion consumption for both generations are also explored. Practical implications and Conclusions: The current study has a dual contribution with theoretical and practical implications. It contributes theoretically through identifying the personal motivations of both generations and developing an understanding of the intention-behavioral gaps in the young generation. In terms of its practical contribution, the study serves as a guide for businesses through typifying the specific consumer segments of the old and young generation through their personal motivation characteristics to be able to offer their segments more specific marketing strategies.
{"title":"Exploring the motives behind festive occasion consumption – An intergenerational perspective","authors":"Mahinaz Hafez","doi":"10.24052/jbrmr/v18is01/art-03","DOIUrl":"https://doi.org/10.24052/jbrmr/v18is01/art-03","url":null,"abstract":"Purpose of the research: Exploring the motivations behind Egyptian’s consumption during the festive occasion (FO) of Ramadan, in addition to exploring and understanding the intergenerational influence and the intention-behavioral gap between an old and young generation. Such exploration provides an insightful distinction between each generation, including their personal motives for consumption, which shapes their intentions to behave and their actual consumption behavior during the festivity. Design/methodology: A multi-method qualitative study is chosen by carrying out focus groups and interviews. Most of the analysed date is generated based on interviews with the young (20-44 years old) and old generation (45-70 years old), pre and post Ramadan. Transcription and content analysis is employed using NVivo - a computer assisted program. Results/Findings: The main themes explored, such as extrinsic motivation, reflect the different influences on buying behavior, in addition to how they differ from one generation to the other. The main motivations of festive occasion consumption for both generations are also explored. Practical implications and Conclusions: The current study has a dual contribution with theoretical and practical implications. It contributes theoretically through identifying the personal motivations of both generations and developing an understanding of the intention-behavioral gaps in the young generation. In terms of its practical contribution, the study serves as a guide for businesses through typifying the specific consumer segments of the old and young generation through their personal motivation characteristics to be able to offer their segments more specific marketing strategies.","PeriodicalId":304986,"journal":{"name":"Journal of Business & Retail Management Research","volume":"4 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139312915","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-27DOI: 10.24052/jbrmr/v18is01/art-05
Shobha Harebasur
Digital transformation is the most buzzing topic, widely discussed among all business practitioners as well in academia, as every business sector is largely at the precipice of adapting itself to the dynamic evolution of technology. Despite of the available expertise and resources, the many of the organisations fail to achieve success in Digital Transformation (DT). This research paper digs in deeper to explore the reasons for these failures by applying the qualitative approach to conduct this research, this study aims to explore the reasons of current state of DT in the Wealth Management companies (WM), through stakeholder perspectives exploring their lived experiences of the digital transformation journey. The research uses the interpretive method with a phenomenological approach to explore the human perspectives from wider hierarchical layers in the chosen case study firms of the Wealth Management sector. The study finds a few major gaps such as a polarised understanding of digital transformation strategies, calibration issues in capability and agility mechanisms within the chosen sector. This research makes recommendations for business practices, which can facilitate a in charting the frictionless investment journey to their ultimate end customers.
{"title":"The stakeholders’ perspective of the digital transformation phenomenon","authors":"Shobha Harebasur","doi":"10.24052/jbrmr/v18is01/art-05","DOIUrl":"https://doi.org/10.24052/jbrmr/v18is01/art-05","url":null,"abstract":"Digital transformation is the most buzzing topic, widely discussed among all business practitioners as well in academia, as every business sector is largely at the precipice of adapting itself to the dynamic evolution of technology. Despite of the available expertise and resources, the many of the organisations fail to achieve success in Digital Transformation (DT). This research paper digs in deeper to explore the reasons for these failures by applying the qualitative approach to conduct this research, this study aims to explore the reasons of current state of DT in the Wealth Management companies (WM), through stakeholder perspectives exploring their lived experiences of the digital transformation journey. The research uses the interpretive method with a phenomenological approach to explore the human perspectives from wider hierarchical layers in the chosen case study firms of the Wealth Management sector. The study finds a few major gaps such as a polarised understanding of digital transformation strategies, calibration issues in capability and agility mechanisms within the chosen sector. This research makes recommendations for business practices, which can facilitate a in charting the frictionless investment journey to their ultimate end customers.","PeriodicalId":304986,"journal":{"name":"Journal of Business & Retail Management Research","volume":"49 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139313142","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-15DOI: 10.24052/jbrmr/v17is02/art-01
A. Labib, E. Negm, Sarah Elshafie
Consumer purchase intention towards luxury brands is influenced by various factors, both internal and external. The purpose of this study is to examine the values that drive consumers to purchase luxury brands during COVID-19. The study seeks to achieve four main objectives by examining four universal values, namely openness to change, conservation, self-enhancement, and self-transcendence, and their impact on purchase intention. We collected primary data from upper-middle-class youth and young adults through a questionnaire. Previous research shows that aspirational youth, including GenZ and millennials, are the primary consumers of luxury brands today. To analyze the data, we used Statistical Package for Social Sciences (SPSS) – version 25 and Analysis of Moment Structure (AMOS) – version 23. The results demonstrate that self-direction, stimulation, hedonism, achievement, conformity restraint, universalism, benevolence, and preservation have significant relationships with purchase intention. However, no significant relationship was observed between power attainment, security, and purchase intention.
{"title":"Investigating Consumers’ Personal Values that Triggers Luxury Fashion Purchase Intentions: With a Moderating Role of Consumer’s Demographics","authors":"A. Labib, E. Negm, Sarah Elshafie","doi":"10.24052/jbrmr/v17is02/art-01","DOIUrl":"https://doi.org/10.24052/jbrmr/v17is02/art-01","url":null,"abstract":"Consumer purchase intention towards luxury brands is influenced by various factors, both internal and external. The purpose of this study is to examine the values that drive consumers to purchase luxury brands during COVID-19. The study seeks to achieve four main objectives by examining four universal values, namely openness to change, conservation, self-enhancement, and self-transcendence, and their impact on purchase intention. We collected primary data from upper-middle-class youth and young adults through a questionnaire. Previous research shows that aspirational youth, including GenZ and millennials, are the primary consumers of luxury brands today. To analyze the data, we used Statistical Package for Social Sciences (SPSS) – version 25 and Analysis of Moment Structure (AMOS) – version 23. The results demonstrate that self-direction, stimulation, hedonism, achievement, conformity restraint, universalism, benevolence, and preservation have significant relationships with purchase intention. However, no significant relationship was observed between power attainment, security, and purchase intention.","PeriodicalId":304986,"journal":{"name":"Journal of Business & Retail Management Research","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128935543","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-15DOI: 10.24052/jbrmr/v17is02/art-02
Csaba Fagyas, Palto Datta
Purpose – This research study aims to examine different influential elements that affect consumer behaviour starting from their arrival at check-in and throughout the check-out process in the context of Marriott International Inc., using case study observation and interview methods within a qualitative and quantitative paradigm. It endeavours to identify how certain positive influential factors can contribute to ultimate vacation experiences and therefore provide a competitive advantage to Marriott International Inc. Design/methodology/approach – This report is grounded on primary research. The empirical framework is based on literatures on potentially influential factors at hotel check-in and check-out that affect consumer behaviour. The research design involved the use of systematic and rigorous methods, including observation, interviewing and data analysis, to test hypotheses and validate research findings. Primary data was collected with the combination of observation of consumers and interviews with management. It aims to establish a reliable and valid relationship between theoretical concepts such as first impressions and observable phenomena in the real world, which can help to inform practice and improve our understanding of consumer behaviour. Findings – The study found that there are five factors that can greatly influence consumer behaviour, including first impression, smile, staff, service, and waiting time. These factors were categorised into positive, negative, dependent, and bipolar categories, and were shown to have a significant impact on both consumer behaviour and business operations. Practical implications – The study finds certain behavioural elements impact on the effectiveness of provided service while specific influential factors improve the overall experience. Hence the organisation with the consideration of positive service components can provide exceptional service which enhances consumer loyalty. Originality/value– This paper represents the first academic research undertaken at Marriott International Inc. to investigate various influential factors that affect consumer behaviour and their implication for its success.
{"title":"An investigation of the factors associated with consumer behaviour at arrival, check-in and the check-out process: A case study Marriott International Inc. in the UK","authors":"Csaba Fagyas, Palto Datta","doi":"10.24052/jbrmr/v17is02/art-02","DOIUrl":"https://doi.org/10.24052/jbrmr/v17is02/art-02","url":null,"abstract":"Purpose – This research study aims to examine different influential elements that affect consumer behaviour starting from their arrival at check-in and throughout the check-out process in the context of Marriott International Inc., using case study observation and interview methods within a qualitative and quantitative paradigm. It endeavours to identify how certain positive influential factors can contribute to ultimate vacation experiences and therefore provide a competitive advantage to Marriott International Inc. Design/methodology/approach – This report is grounded on primary research. The empirical framework is based on literatures on potentially influential factors at hotel check-in and check-out that affect consumer behaviour. The research design involved the use of systematic and rigorous methods, including observation, interviewing and data analysis, to test hypotheses and validate research findings. Primary data was collected with the combination of observation of consumers and interviews with management. It aims to establish a reliable and valid relationship between theoretical concepts such as first impressions and observable phenomena in the real world, which can help to inform practice and improve our understanding of consumer behaviour. Findings – The study found that there are five factors that can greatly influence consumer behaviour, including first impression, smile, staff, service, and waiting time. These factors were categorised into positive, negative, dependent, and bipolar categories, and were shown to have a significant impact on both consumer behaviour and business operations. Practical implications – The study finds certain behavioural elements impact on the effectiveness of provided service while specific influential factors improve the overall experience. Hence the organisation with the consideration of positive service components can provide exceptional service which enhances consumer loyalty. Originality/value– This paper represents the first academic research undertaken at Marriott International Inc. to investigate various influential factors that affect consumer behaviour and their implication for its success.","PeriodicalId":304986,"journal":{"name":"Journal of Business & Retail Management Research","volume":"68 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121800186","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-10-25DOI: 10.24052/jbrmr/v17is01/art-04
Hiroko Oe, Anh N H Nguyen, Yasuyuki Yamaoka
This study aims to discuss a practical set of store image dimensions in a supermarket format to understand the relationship between store image and consumer patronage behaviour. A quantitative approach was applied to 506 datasets obtained from a survey conducted in Ho Chi Minh City. Using a structured equation modelling (SEM) approach, an analytical framework with practical dimensions is proposed to measure consumers’ perspectives and attitudes. Five dimensions have been validated, resulting in consumers’ intentions to visit supermarkets: store atmosphere, merchandise, store location, customer service and promotional tools. The SEM results reveal that the most significant impact comes from store atmosphere, followed by merchandise dimension as a merged dimension based on product price. The findings imply that Vietnamese consumers perceive store image through a more holistic and interrelated view of newly boosted retail formats in the transitional market. The study's examination of the factors that determine supermarket image in Vietnam – a leading retail market in a booming, medium-developed country – provides guidelines that contribute to the development of strategies to win consumers’ support. The study is expected to be a valuable reference for research on retail markets in other emerging countries and to provide helpful information for winning consumer support and ensuring business sustainability beyond the impact of COVID-19.
{"title":"Antecedent factors for supermarket visits of Vietnamese consumers: A proposal for store image dimensions","authors":"Hiroko Oe, Anh N H Nguyen, Yasuyuki Yamaoka","doi":"10.24052/jbrmr/v17is01/art-04","DOIUrl":"https://doi.org/10.24052/jbrmr/v17is01/art-04","url":null,"abstract":"This study aims to discuss a practical set of store image dimensions in a supermarket format to understand the relationship between store image and consumer patronage behaviour. A quantitative approach was applied to 506 datasets obtained from a survey conducted in Ho Chi Minh City. Using a structured equation modelling (SEM) approach, an analytical framework with practical dimensions is proposed to measure consumers’ perspectives and attitudes. Five dimensions have been validated, resulting in consumers’ intentions to visit supermarkets: store atmosphere, merchandise, store location, customer service and promotional tools. The SEM results reveal that the most significant impact comes from store atmosphere, followed by merchandise dimension as a merged dimension based on product price. The findings imply that Vietnamese consumers perceive store image through a more holistic and interrelated view of newly boosted retail formats in the transitional market. The study's examination of the factors that determine supermarket image in Vietnam – a leading retail market in a booming, medium-developed country – provides guidelines that contribute to the development of strategies to win consumers’ support. The study is expected to be a valuable reference for research on retail markets in other emerging countries and to provide helpful information for winning consumer support and ensuring business sustainability beyond the impact of COVID-19.","PeriodicalId":304986,"journal":{"name":"Journal of Business & Retail Management Research","volume":"78 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133961790","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-10-25DOI: 10.24052/jbrmr/v17is01/art-08
Achyuth Rachur, J. Putman, Clifford Fisher
Over the course of the last 3 decades, the world has seen monumental shifts in how information is collected, transmitted, and disseminated. Every aspect of our personalities that live on the internet, including our browser history, photos we post to social media, our shopping decisions and our selection of online friends, has been collated, quantified, and assimilated into a digital profile, which has skyrocketing value to an increasing number of businesses. With these developments in technology come the inevitable questions of ownership of such data, its use, misuse and even possible theft. This paper takes a comprehensive and comparative look at the data privacy legislature in the two largest data hubs in the world, namely the United States and the European Union. The paper also seeks to address the shortcomings of certain, past legislative decisions, and makes a recommendation for the future. To do this, we analyze the events of the past, using the 2016 Facebook/Cambridge Analytica data scandal as a focal point. On analyzing the major differences between American privacy law and the preeminent document on data privacy at the time, namely the Global Data Privacy Regulations (GDPR), we conclude that data privacy in the United States is in its nascent stages, in dire need of an overhaul. The California Consumer Privacy Act is the legislature that comes close to mimicking the function of the GDPR, albeit at a much smaller scale. The other remedies include the American Data Privacy and Protection Act (ADPPA), which is already under consideration by Congress, or a state-by-state approach.
{"title":"What did the digital age mean for privacy in the United States?","authors":"Achyuth Rachur, J. Putman, Clifford Fisher","doi":"10.24052/jbrmr/v17is01/art-08","DOIUrl":"https://doi.org/10.24052/jbrmr/v17is01/art-08","url":null,"abstract":"Over the course of the last 3 decades, the world has seen monumental shifts in how information is collected, transmitted, and disseminated. Every aspect of our personalities that live on the internet, including our browser history, photos we post to social media, our shopping decisions and our selection of online friends, has been collated, quantified, and assimilated into a digital profile, which has skyrocketing value to an increasing number of businesses. With these developments in technology come the inevitable questions of ownership of such data, its use, misuse and even possible theft. This paper takes a comprehensive and comparative look at the data privacy legislature in the two largest data hubs in the world, namely the United States and the European Union. The paper also seeks to address the shortcomings of certain, past legislative decisions, and makes a recommendation for the future. To do this, we analyze the events of the past, using the 2016 Facebook/Cambridge Analytica data scandal as a focal point. On analyzing the major differences between American privacy law and the preeminent document on data privacy at the time, namely the Global Data Privacy Regulations (GDPR), we conclude that data privacy in the United States is in its nascent stages, in dire need of an overhaul. The California Consumer Privacy Act is the legislature that comes close to mimicking the function of the GDPR, albeit at a much smaller scale. The other remedies include the American Data Privacy and Protection Act (ADPPA), which is already under consideration by Congress, or a state-by-state approach.","PeriodicalId":304986,"journal":{"name":"Journal of Business & Retail Management Research","volume":"252 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123335854","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-10-25DOI: 10.24052/jbrmr/v17is01/art-07
E. Fragouli, Xenia M. Louka
This study examines, through a critical literature review and an empirical study, the effect on employee engagement of work-related attitudes as these develop in a crisis situation. Using as case study the Greek financial crisis and its effect on business life & organizational behaviour, the study identifies four work related attitudes - person-organisation fit, affective commitment, psychological climate and ethical leadership- examines their interaction with employee engagement, and, adopting a crisis management (CM) theoretical framework perspective, it also examines employee engagement and ethical leadership as useful and efficient mechanisms to cope with the crisis. Through a quantitative analysis of selected empirical data from a heterogeneous sample of Greek private sector employees, the study indicates that employee engagement has positive relations with person-organisation fit, affective commitment, psychological climate and ethical leadership under an economic crisis. These research findings have important implications to organizations and its decision makers dealing with a crisis. The paper concludes with implications for further research.
{"title":"Exploring the interaction of work attitudes and the role of mechanisms in a crisis situation","authors":"E. Fragouli, Xenia M. Louka","doi":"10.24052/jbrmr/v17is01/art-07","DOIUrl":"https://doi.org/10.24052/jbrmr/v17is01/art-07","url":null,"abstract":"This study examines, through a critical literature review and an empirical study, the effect on employee engagement of work-related attitudes as these develop in a crisis situation. Using as case study the Greek financial crisis and its effect on business life & organizational behaviour, the study identifies four work related attitudes - person-organisation fit, affective commitment, psychological climate and ethical leadership- examines their interaction with employee engagement, and, adopting a crisis management (CM) theoretical framework perspective, it also examines employee engagement and ethical leadership as useful and efficient mechanisms to cope with the crisis. Through a quantitative analysis of selected empirical data from a heterogeneous sample of Greek private sector employees, the study indicates that employee engagement has positive relations with person-organisation fit, affective commitment, psychological climate and ethical leadership under an economic crisis. These research findings have important implications to organizations and its decision makers dealing with a crisis. The paper concludes with implications for further research.","PeriodicalId":304986,"journal":{"name":"Journal of Business & Retail Management Research","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132369844","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-10-25DOI: 10.24052/jbrmr/v17is01/art-05
Sherien Dajah
To manage the understanding and aptitude contests of new developing technologies and processes of tactical methodologies for holistic human resource management is very much needed in most manufacturing companies. The continuous automation of straightforward manufacturing processes causes high-level complexity workspaces to expand, which leads to an increase in the need for highly educated staff who have graduate degrees only. The real struggle is to qualify individuals to shift their capabilities to workstations with more complicated procedures and guarantee the preservation of a role in transforming the familiar working environment. By merging the concepts of holistic internal marketing, key conclusions are drawn. A correlation marketing theory establishes a holistic internal marketing viewpoint; it does not depend merely on traditional marketing concepts and tools and focuses on three functional areas. This research will further explore the subject and purposes of core holistic marketing and the inevitability of constructing core associations. A contribution to expanding the interior all-inclusive holistic marketing theory by presenting a broader perception of the idea, in which both holistic marketing and human resources are combined to create a core holistic marketing application. Another aspect that will be presented is an inclusive understanding of the core marketing execution practice. A holistic marketing implementation model will be presented, strengthening the body and exterior interactions by convening internal customers' demands and fostering a holistic marketing vision from a human resource standpoint.
{"title":"Holistic Marketing in Human Resources","authors":"Sherien Dajah","doi":"10.24052/jbrmr/v17is01/art-05","DOIUrl":"https://doi.org/10.24052/jbrmr/v17is01/art-05","url":null,"abstract":"To manage the understanding and aptitude contests of new developing technologies and processes of tactical methodologies for holistic human resource management is very much needed in most manufacturing companies. The continuous automation of straightforward manufacturing processes causes high-level complexity workspaces to expand, which leads to an increase in the need for highly educated staff who have graduate degrees only. The real struggle is to qualify individuals to shift their capabilities to workstations with more complicated procedures and guarantee the preservation of a role in transforming the familiar working environment. By merging the concepts of holistic internal marketing, key conclusions are drawn. A correlation marketing theory establishes a holistic internal marketing viewpoint; it does not depend merely on traditional marketing concepts and tools and focuses on three functional areas. This research will further explore the subject and purposes of core holistic marketing and the inevitability of constructing core associations. A contribution to expanding the interior all-inclusive holistic marketing theory by presenting a broader perception of the idea, in which both holistic marketing and human resources are combined to create a core holistic marketing application. Another aspect that will be presented is an inclusive understanding of the core marketing execution practice. A holistic marketing implementation model will be presented, strengthening the body and exterior interactions by convening internal customers' demands and fostering a holistic marketing vision from a human resource standpoint.","PeriodicalId":304986,"journal":{"name":"Journal of Business & Retail Management Research","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128413997","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-15DOI: 10.24052/jbrmr/v16is02/art-04
Nidhin Vc, Rahul Prakash
In this paper we present a practical approach that AB InBev’s Global Capabilities Centre (“GCC or ABI or Ab InBev”) has developed to solve the challenges of Category Management for Retailers. The approach brings technical rigor from the areas of data science, econometrics, and measurement methodologies very close to business context. This has allowed us to create a solution which is highly contextual and relatable to our business stakeholders. The strength of the presented solution lies in it being a semi-automated framework that allows a wide array of disparate data to be modelled and captures the nuances of different markets - such as socio-demographic profiles, consumption behaviours, local preferences towards beer styles. We also present the ABI created 4C framework to arrive at the optimal assortment recommendation for a Retailer.
{"title":"How Anheuser-Busch InBev is tackling the top challenges of Category Management for modern offline retail channel","authors":"Nidhin Vc, Rahul Prakash","doi":"10.24052/jbrmr/v16is02/art-04","DOIUrl":"https://doi.org/10.24052/jbrmr/v16is02/art-04","url":null,"abstract":"In this paper we present a practical approach that AB InBev’s Global Capabilities Centre (“GCC or ABI or Ab InBev”) has developed to solve the challenges of Category Management for Retailers. The approach brings technical rigor from the areas of data science, econometrics, and measurement methodologies very close to business context. This has allowed us to create a solution which is highly contextual and relatable to our business stakeholders. The strength of the presented solution lies in it being a semi-automated framework that allows a wide array of disparate data to be modelled and captures the nuances of different markets - such as socio-demographic profiles, consumption behaviours, local preferences towards beer styles. We also present the ABI created 4C framework to arrive at the optimal assortment recommendation for a Retailer.","PeriodicalId":304986,"journal":{"name":"Journal of Business & Retail Management Research","volume":"214 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123698080","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-15DOI: 10.24052/jbrmr/v16is02/art-02
Mzwinila, K.C, Okharedia, A.A., Lekunze, J.N.
The research article provides an insight into the role of knowledge management capabilities in the performance of Botswana Water Utilities Corporation. In this research paper, organizational performance is measured under the following: - (a) Quality of service (b) Employee attraction and retention (c) Customer satisfaction. The researchers used mixed methods in investigating the research problem which revolves around the role of knowledge management capabilities and the performance of the organization. The research findings confirm that the recognition of knowledge management capabilities if well managed and utilized will increase the organizational performance in respect of quality of service, employee attraction and retention, and customer satisfaction. The research went further to discuss current challenges facing the organization and in the same vein offered possible solutions on how to minimize the identified challenges.
{"title":"The role of knowledge management capabilities in the performance of Botswana water utilities corporation","authors":"Mzwinila, K.C, Okharedia, A.A., Lekunze, J.N.","doi":"10.24052/jbrmr/v16is02/art-02","DOIUrl":"https://doi.org/10.24052/jbrmr/v16is02/art-02","url":null,"abstract":"The research article provides an insight into the role of knowledge management capabilities in the performance of Botswana Water Utilities Corporation. In this research paper, organizational performance is measured under the following: - (a) Quality of service (b) Employee attraction and retention (c) Customer satisfaction. The researchers used mixed methods in investigating the research problem which revolves around the role of knowledge management capabilities and the performance of the organization. The research findings confirm that the recognition of knowledge management capabilities if well managed and utilized will increase the organizational performance in respect of quality of service, employee attraction and retention, and customer satisfaction. The research went further to discuss current challenges facing the organization and in the same vein offered possible solutions on how to minimize the identified challenges.","PeriodicalId":304986,"journal":{"name":"Journal of Business & Retail Management Research","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128937997","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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