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Holistic Marketing in Human Resources 人力资源中的整体营销
Pub Date : 2022-10-25 DOI: 10.24052/jbrmr/v17is01/art-05
Sherien Dajah
To manage the understanding and aptitude contests of new developing technologies and processes of tactical methodologies for holistic human resource management is very much needed in most manufacturing companies. The continuous automation of straightforward manufacturing processes causes high-level complexity workspaces to expand, which leads to an increase in the need for highly educated staff who have graduate degrees only. The real struggle is to qualify individuals to shift their capabilities to workstations with more complicated procedures and guarantee the preservation of a role in transforming the familiar working environment. By merging the concepts of holistic internal marketing, key conclusions are drawn. A correlation marketing theory establishes a holistic internal marketing viewpoint; it does not depend merely on traditional marketing concepts and tools and focuses on three functional areas. This research will further explore the subject and purposes of core holistic marketing and the inevitability of constructing core associations. A contribution to expanding the interior all-inclusive holistic marketing theory by presenting a broader perception of the idea, in which both holistic marketing and human resources are combined to create a core holistic marketing application. Another aspect that will be presented is an inclusive understanding of the core marketing execution practice. A holistic marketing implementation model will be presented, strengthening the body and exterior interactions by convening internal customers' demands and fostering a holistic marketing vision from a human resource standpoint.
管理对新发展技术和过程的理解和能力竞赛,以及全面人力资源管理的战术方法,是大多数制造企业非常需要的。直接制造过程的持续自动化导致高度复杂的工作空间扩展,这导致对只有研究生学位的高学历员工的需求增加。真正的斗争是使个人有资格将他们的能力转移到具有更复杂程序的工作站,并保证在改造熟悉的工作环境中保留自己的角色。通过整合整体内部营销的概念,得出了关键结论。关联营销理论建立了整体的内部营销观;它并不仅仅依赖于传统的营销概念和工具,而是侧重于三个功能领域。本研究将进一步探讨核心整体营销的主题和目的,以及构建核心关联的必然性。通过提出更广泛的概念,将整体营销和人力资源相结合,创造出核心的整体营销应用,对扩展内部包罗万象的整体营销理论做出贡献。将呈现的另一个方面是对核心营销执行实践的包容性理解。提出一种整体营销实施模式,通过召集内部客户的需求,加强身体和外部的互动,从人力资源的角度培养整体营销的愿景。
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引用次数: 0
How Anheuser-Busch InBev is tackling the top challenges of Category Management for modern offline retail channel 百威英博如何应对现代线下零售渠道品类管理的主要挑战
Pub Date : 2022-04-15 DOI: 10.24052/jbrmr/v16is02/art-04
Nidhin Vc, Rahul Prakash
In this paper we present a practical approach that AB InBev’s Global Capabilities Centre (“GCC or ABI or Ab InBev”) has developed to solve the challenges of Category Management for Retailers. The approach brings technical rigor from the areas of data science, econometrics, and measurement methodologies very close to business context. This has allowed us to create a solution which is highly contextual and relatable to our business stakeholders. The strength of the presented solution lies in it being a semi-automated framework that allows a wide array of disparate data to be modelled and captures the nuances of different markets - such as socio-demographic profiles, consumption behaviours, local preferences towards beer styles. We also present the ABI created 4C framework to arrive at the optimal assortment recommendation for a Retailer.
在本文中,我们提出了百威英博全球能力中心(“GCC或ABI或百威英博”)开发的解决零售商品类管理挑战的实用方法。该方法将数据科学、计量经济学和测量方法等领域的技术严谨性与业务环境非常接近。这使我们能够创建一个与我们的业务利益相关者高度相关和相关的解决方案。所提出的解决方案的优势在于,它是一个半自动化的框架,允许对大量不同的数据进行建模,并捕捉不同市场的细微差别——例如社会人口统计概况、消费行为、当地对啤酒风格的偏好。我们还介绍了ABI创建的4C框架,以达到零售商的最佳分类推荐。
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引用次数: 0
The role of knowledge management capabilities in the performance of Botswana water utilities corporation 知识管理能力在博茨瓦纳水务公司绩效中的作用
Pub Date : 2022-04-15 DOI: 10.24052/jbrmr/v16is02/art-02
Mzwinila, K.C, Okharedia, A.A., Lekunze, J.N.
The research article provides an insight into the role of knowledge management capabilities in the performance of Botswana Water Utilities Corporation. In this research paper, organizational performance is measured under the following: - (a) Quality of service (b) Employee attraction and retention (c) Customer satisfaction. The researchers used mixed methods in investigating the research problem which revolves around the role of knowledge management capabilities and the performance of the organization. The research findings confirm that the recognition of knowledge management capabilities if well managed and utilized will increase the organizational performance in respect of quality of service, employee attraction and retention, and customer satisfaction. The research went further to discuss current challenges facing the organization and in the same vein offered possible solutions on how to minimize the identified challenges.
研究文章提供了一个深入了解知识管理能力的作用,在博茨瓦纳水务公司的业绩。在本研究论文中,组织绩效的衡量标准如下:(a)服务质量(b)员工吸引力和保留率(c)客户满意度。研究人员采用混合方法研究了知识管理能力与组织绩效之间的关系。研究结果证实,对知识管理能力的认可,如果管理和利用得当,将提高组织在服务质量、员工吸引力和保留率以及客户满意度方面的绩效。该研究进一步讨论了组织当前面临的挑战,并以同样的方式提供了如何将已确定的挑战最小化的可能解决方案。
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引用次数: 0
Outperforming managers in setting strategic targets by using a novel Computer-Aided Management (CAM) approach 通过使用新颖的计算机辅助管理(CAM)方法,在制定战略目标方面优于管理人员
Pub Date : 2022-04-15 DOI: 10.24052/jbrmr/v16is02/art-01
Jan van de Poll
The minimal availability of scientific literature suggests that managers hardly consider internal organizational consequences as organizational Alignment, implementation effort, and Capacity to change when setting strategic targets. This study bridges this gap in the literature by employing a self-developed algorithm that assists managers by focusing on consequences that would make the target’s implementation nearly impossible. In our study: too little organizational alignment, setting too ambitious targets, and insufficient capacity to change. We first quantified how 3,300 managers in 500+ organizations set targets by themselves in terms of these three consequences. We defined this group as Classical Management (CM). Then, in the second batch of 1,000 managers in 90 organizations, we provided our algorithm that quantified their targets' internal consequences. We defined this group as Computer-Aided Management (CAM). Our finding is that comparing two target-setting approaches (CM versus CAM) indicated that the latter chose targets with a “consequence score” six times better than the former. Our recommendation: in an organizational transformation, ask as many employees and managers as possible and let an algorithm upgrade their input to refine the decision-making process.
科学文献的最小可用性表明,当设定战略目标时,管理者几乎不考虑组织内部的结果,如组织一致性、实施努力和改变的能力。本研究通过采用一种自行开发的算法来弥补文献中的这一空白,该算法通过关注可能使目标几乎不可能实现的后果来帮助管理者。在我们的研究中:组织一致性过低,设定的目标过于远大,变革能力不足。我们首先量化了500多个组织的3300名管理者是如何根据这三个结果自己设定目标的。我们将这一组定义为经典管理(CM)。然后,在第二批来自90个组织的1000名管理者中,我们提供了量化目标内部后果的算法。我们将这一组定义为计算机辅助管理(CAM)。我们的发现是,比较两种目标设定方法(CM与CAM)表明,后者选择的目标“结果得分”比前者好6倍。我们的建议是:在组织转型中,询问尽可能多的员工和经理,让算法升级他们的输入,以完善决策过程。
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引用次数: 0
The Impact of Innovative Marketing on Competitive Advantage in Renewable Energy Companies in Jordan 创新营销对约旦可再生能源企业竞争优势的影响
Pub Date : 2022-04-15 DOI: 10.24052/jbrmr/v16is02/art-07
Sherien Dajah, Mohammed Alshora
This study is aimed to identify the impact of innovative marketing on competitive advantage in the renewable energy sector in Jordan. This study uses descriptive, analytical, and heuristic research methods. The target population consists of all employees in the renewable energy companies in Jordan, which includes 212 companies and 957 employees. A random sampling method was applied for the data collection representing 296 employees. Statistical Package for Social Sciences (SPSS) and several statistical methods were used – particularly multiple linear regression. This study shows a statistically significant impact (α≤0.05) of innovative marketing on the competitive advantage of the renewable energy companies in Jordan. The result also indicates that the renewable energy companies in Jordan apply innovative marketing and competitive advantage at high levels. Finally, this study recommends that these renewable energy companies in Jordan apply innovative marketing strategies, having innovation and creativity being one of the main focuses of these companies. These strategies of innovative marketing would be incredibly beneficial in the fields of production, pricing, distribution, and promotion. Furthermore, this study recommends that renewable energy companies in Jordan continue to develop these concepts. And do not stop at a specific degree of improvement as modern management concepts are continuously evolving and changing for the better. The failure to do so will lead to the companies' global competitive disadvantage while causing a localized ideological stagnation within the ever-changing field of marketing.
本研究旨在确定约旦可再生能源部门创新营销对竞争优势的影响。本研究采用描述性、分析性和启发式研究方法。目标人群包括约旦可再生能源公司的所有员工,其中包括212家公司和957名员工。采用随机抽样的方法收集296名员工的数据。使用了社会科学统计软件包(SPSS)和几种统计方法-特别是多元线性回归。本研究表明,创新营销对约旦可再生能源企业竞争优势的影响具有统计学意义(α≤0.05)。研究结果还表明,约旦可再生能源企业在较高水平上运用了创新营销和竞争优势。最后,本研究建议约旦的这些可再生能源公司采用创新的营销策略,创新和创造力是这些公司的主要关注点之一。这些创新的营销策略将在生产、定价、分销和促销等领域带来令人难以置信的好处。此外,本研究建议约旦的可再生能源公司继续发展这些概念。不要止步于特定程度的改进,因为现代管理理念不断发展和向好的方向变化。如果做不到这一点,将导致企业在全球竞争中处于劣势,同时在不断变化的营销领域中造成本土化的思想停滞。
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引用次数: 1
The unexpected business case of answering a questionnaire on organizational transformation 回答组织转型调查问卷的意外商业案例
Pub Date : 2022-04-15 DOI: 10.24052/jbrmr/v16is02/art-05
Jan van de Poll, Yang Yong, M. Miller
The input from managers and employees is vital for strategic decision-making. Yet, these people already have enough on their plates if not overwhelmed by their daily to-do lists. We measured how employees in an organizational transformation could save time by stopping to work on non-priorities and stopping to reinvent the wheel by sharing knowledge. First, we designed a new survey scale replacing a Likert survey to ask people for input objectively, reducing interpretation bias. Next, we analyzed survey input from over 32,000 respondents in more than 900 teams in 150 different organization transformations. To free up time, we compared were respondents' planned improvement deviated from their management priorities. To work smarter, we focused on knowledge sharing: how could one employee that already had improved on a specific topic help a colleague that still had to improve? On average, we found a productivity increase of 75 hours, or €2,500.- per respondent. This productivity increase of 75 hours required two things: an average time investment per respondent of max. 15 minutes to answer a questionnaire and an algorithm to indicate 1.) what priorities to focus on and 2.) which colleagues could help with each of these.
管理者和员工的投入对战略决策至关重要。然而,如果这些人没有被他们每天的待办事项清单压垮的话,他们已经有足够的事情要做了。我们衡量了组织转型中的员工如何通过停止非优先事项的工作和停止通过分享知识来重新发明轮子来节省时间。首先,我们设计了一个新的调查量表,以取代李克特调查,客观地要求人们输入,减少解释偏差。接下来,我们分析了来自150个不同组织转型的900多个团队的32,000多名受访者的调查输入。为了节省时间,我们比较了受访者计划的改进是否偏离了他们的管理重点。为了更聪明地工作,我们把重点放在知识共享上:一个在某一特定主题上已经有所进步的员工如何帮助另一个还需要改进的同事?平均而言,我们发现生产率提高了75个小时,即2500欧元。-每个受访者。75小时的生产率提高需要两个条件:每个被调查者的平均时间投入最大值;15分钟的时间来回答一份调查问卷,然后用一种算法来指出:1.)应该关注哪些优先事项;2.)哪些同事可以在这些方面提供帮助。
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引用次数: 1
Do the organizational proficiencies dominate in innovation and can manage the major factors of innovation? A Systematic Literature Review of Last 5 Decades 组织熟练度是否在创新中占主导地位,是否能够管理创新的主要因素?近50年的系统文献综述
Pub Date : 2022-04-15 DOI: 10.24052/jbrmr/v16is02/art-06
Mohammad Nazmi Newaz, Palto Datta, Raju Mohammad Kamrul Alam
Purpose of the research: Innovation is the key to organizational success in the present complex and competitive business environment. Numerous factors are continuously affecting the innovative performances of the organizations. researchers across the globe, have pointed out different factors and, often, several thematic factors that have been proven with strong positive effect on the innovation activities and innovation outcomes. The research attempted to find out the most dominating factors of innovations in the organizations through an extensive systematic literature review that ranges from 1973 to 2021. Methodology: Resulting on the 102 individual influencing factors of innovation through the literature review, the researchers classified those factors into 10 thematic groups, e.g., culture, HRM functions, top management orientation, external environment, organizational proficiencies, leadership, knowledge management, market pressure and competition, technology adaptation and research and development. Besides, the researchers endeavoured to figure out the interrelationships among the identified dominating factors. Findings: Finally, through couple of propositions, the research successfully identified 5 dominating factors of innovation, e.g., organizational proficiencies, external environment, culture, market pressure and competition, and HRM functions. Among 5, the factors of organizational proficiencies noticed the most dominating. The interrelationships between organizational proficiencies and external environment, culture, market pressure and competition, and HRM functions examined and delivered through an easy-to-understand diagram. Originality and implications: This robust research is very valuable, firstly, it has accumulated the factors of innovation from the studies of last 50 years, secondly, it has established 10 thematic factors of innovation, and thirdly, the research has figured out the most crucial thematic factor of innovation which accelerates innovation and can control the threats of other relevant factors of innovation.
研究目的:创新是当今复杂竞争的商业环境中组织成功的关键。众多因素不断影响着组织的创新绩效。全球研究人员指出了不同的因素,通常是几个主题因素,已被证明对创新活动和创新成果具有强烈的积极影响。本研究试图通过对1973年至2021年的广泛系统的文献综述,找出组织中最主要的创新因素。研究方法:通过文献综述得出102个影响创新的个体因素,将这些因素分为文化、人力资源管理职能、高层管理取向、外部环境、组织熟练程度、领导力、知识管理、市场压力与竞争、技术适应与研发等10个主题组。此外,研究人员努力找出确定的主导因素之间的相互关系。结果:最后,通过几个命题,研究成功地确定了5个主导创新的因素,即组织熟练程度、外部环境、文化、市场压力和竞争、人力资源管理职能。在5个因素中,组织熟练程度的影响最为显著。组织熟练度与外部环境、文化、市场压力和竞争以及人力资源管理功能之间的相互关系通过一个易于理解的图表进行检查和交付。原创性和启示:本研究具有很强的研究价值,一是积累了近50年研究的创新因素,二是建立了10个创新主题因素,三是找出了最关键的创新主题因素,该主题因素能够加速创新并控制其他相关创新因素的威胁。
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引用次数: 0
Evolving human resource management processes and interventions as the new paradigms shaped by entrepreneurship, knowledge management, social network analysis’ 由企业家精神、知识管理、社会网络分析塑造的新范式——不断发展的人力资源管理流程和干预措施
Pub Date : 2022-04-15 DOI: 10.24052/jbrmr/v16is02/art-03
S. Das
At the core of human resource management (HRM) is the way ‘’inter-relationship among the stakeholders in an organisation is managed’’, ‘’objective criteria are applied to goal-setting processes’’ and how ‘’HRM contributes to the creation of tangible value in the form of knowledge-based outputs.’’ Hence, the process of knowledge management of storing and sharing in regard to its processes, techniques and operations is linked to HRM practices of effective management of this inter-relationship. The research enquires into how human resource development focuses on building the entrepreneurial resilience, a key ability of entrepreneurs to overcome challenges and adapt to uncertainties, particularly during this era of Covid-19 pandemic. The efforts of organisational leadership, which needs to appropriate these inter-relationships to a social context either India or Bangladesh, always can be aided by a host of social network theories. Within remit of this discourse, the research would like to pursue the questions such as how the role of gender in the economic development process has been increasingly recognized as crucial, both in terms of potential for success and in the nature of the impact of particular development strategies and programs. Addressing these questions, thus, can help us to arrive at the possible HR interventions in this regard. The direction of the current research emerges from the interpretation of the variants such as knowledge workers, knowledge management templates and tools, expected gender roles of social actors, resource allocation, etc. The research proceeds to enquire how these variants are explained by these social network theories, their limitations and if some of these need to be repurposed in the view of emerging challenges posed by knowledge workers and their belonging industries.
人力资源管理(HRM)的核心是如何“管理组织中利益相关者之间的相互关系”,“将客观标准应用于目标设定过程”,以及“人力资源管理如何以知识输出的形式促进有形价值的创造”。“因此,知识管理的过程,即存储和分享其过程、技术和操作,与有效管理这种相互关系的人力资源管理实践相关联。该研究探讨了人力资源开发如何侧重于建立创业韧性,这是企业家克服挑战和适应不确定性的关键能力,特别是在Covid-19大流行时期。组织领导的努力需要将这些相互关系适应于印度或孟加拉国的社会背景,这总是可以得到一系列社会网络理论的帮助。在这一论述的范围内,本研究将探讨诸如性别在经济发展过程中的作用如何日益被认为是至关重要的问题,无论是在成功的潜力方面,还是在特定发展战略和计划的影响性质方面。因此,解决这些问题可以帮助我们在这方面达到可能的人力资源干预。对知识工作者、知识管理模板和工具、社会行动者的预期性别角色、资源配置等变量的解释是当前研究的方向。研究继续探究这些社会网络理论是如何解释这些变体的,它们的局限性,以及其中一些是否需要在知识型员工及其所属行业提出的新挑战中重新定位。
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引用次数: 0
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Journal of Business & Retail Management Research
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