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Service Differentiation Strategy and Organizational Performance of Nigerian Small and Medium Enterprises in Lagos State 尼日利亚拉各斯州中小企业服务差异化战略与组织绩效
Pub Date : 2020-05-27 DOI: 10.14276/2285-0430.2297
Waidi Adeniyi Akingbade
Organization differentiate is service to achieve competitive advantage by providing a service that consumers perceived to be useful, unique and generally superior. Many organizations use service differentiation strategy to be profitable, competitive and to survive but many others neglect this strategy hence their low performance. This study empirically explored the relationship between service differentiation strategy (SDS) and organizational performance of Nigerian small and medium enterprises (SMEs) in Lagos State. A survey of 249 registered SMEs with Lagos State ministry of commerce and industry across the six small scale industrial zones of the state were undertaken, while both Yamani (1967) sample size scientific formula and Sekaran (2003) population to sample size table was used to determined sample size of 152. Meanwhile, questionnaires were distributed to two executives that is owner and manager from each of the selected 152 SMEs which makes the numbers of distributed questionnaire equal to 304. Three hypotheses were tested to determine whether: channel of distribution improve customer satisfaction; a superior and more reliable aftersales service increase market share & a quality service increase organizational profitability. Questions were formulated based on the hypotheses and 304 questionnaires were distributed to two executives from each of the selected SMEs, out of which 280 of the respondents which is 92% returned duly completed and properly filled questionnaires. The research findings show that SMEs that used SDS recorded substantial progress, while those that did not had low performance and market share. The implication of the study is the need for SMEs to adapt SDS for superior results. The study recommends that SDS should be used by SMEs for improved performance, customer’s satisfaction, loyalty and retention. Further, SMEs managers, owners and executives should engage in SDS to enable their enterprises have an edge over their competitors in dynamic, turbulent and highly competitive Nigeria business environment. Key words: Service Differentiation Strategy; Organizational Performance; Nigerian Small and Medium Enterprises; Lagos State, Nigeria.
组织差异化是通过提供消费者认为有用、独特和普遍优越的服务来实现竞争优势的服务。许多组织使用服务差异化战略来盈利、竞争和生存,但许多其他组织忽视了这一战略,因此他们的低绩效。本研究对尼日利亚拉各斯州中小企业服务差异化战略(SDS)与组织绩效的关系进行了实证研究。在拉各斯州商业和工业部对该州六个小型工业区的249家注册中小企业进行了调查,同时使用Yamani(1967)样本量科学公式和Sekaran(2003)人口与样本量表确定样本量为152。同时,从所选的152家中小企业中各向两名高管(所有者和经理)分发问卷,使分发问卷的数量达到304份。通过三个假设的检验来确定:分销渠道是否能提高顾客满意度;优质可靠的售后服务增加市场份额;优质的服务增加组织盈利能力。根据假设制定问题,并向每个选定的中小企业的两名高管分发了304份问卷,其中280名受访者(92%)按时完成并正确填写了问卷。研究结果表明,使用SDS的中小企业取得了长足的进步,而未使用SDS的中小企业的业绩和市场份额较低。该研究的含义是中小企业需要适应SDS以获得更好的结果。本研究建议中小企业应使用SDS来提高绩效、顾客满意度、忠诚度和保留率。此外,中小企业经理、所有者和执行人员应参与SDS,以使其企业在动态、动荡和竞争激烈的尼日利亚商业环境中比竞争对手更具优势。关键词:服务差异化战略;组织绩效;尼日利亚中小企业;尼日利亚拉各斯州。
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引用次数: 1
Determinants of Foreign Direct Investment in Asian Countries: An Empirical Analysis 亚洲国家对外直接投资影响因素的实证分析
Pub Date : 2020-05-20 DOI: 10.14276/2285-0430.2296
G. Rod Erfani, J. Berger
The increasing importance of foreign direct investment (FDI) in the global economy manifests the efforts of countries to attract foreign investment. The purpose of this paper is to examine empirically the determinants of inward FDI for a panel of Asian countries. A pooled ordinary least squares (OLS), semi-log fixed-effects (FE) regression model is utilized to analyze the determinants of FDI in a sample of six Asian countries. The balanced panel data consists of India, Singapore, China, South Korea, Turkey, and Malaysia from 1995-2013. The dependent variable is FDI net inflows. The explanatory variables include democracy, inflation, human capital, economic growth, domestic investment, trade openness, and financial development. The fixed effects regression results show all variables with exception of the financial development variable are statistically significant and have the expected sign. Key words: Foreign Direct Investment; Global Trade; Economic Growth and Development.
外国直接投资在全球经济中的重要性日益增加,这体现了各国吸引外国投资的努力。本文的目的是实证检验一组亚洲国家的外来直接投资的决定因素。采用集合的普通最小二乘半对数固定效应回归模型,对六个亚洲国家的外国直接投资的决定因素进行了分析。平衡面板数据包括1995-2013年的印度、新加坡、中国、韩国、土耳其和马来西亚。因变量是外国直接投资净流入。解释变量包括民主、通货膨胀、人力资本、经济增长、国内投资、贸易开放和金融发展。固定效应回归结果表明,除金融发展变量外,所有变量均具有统计学意义,并具有预期符号;全球贸易;经济增长与发展。
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引用次数: 0
The Attitudes Importance for the Students Education 态度对学生教育的重要性
Pub Date : 2011-06-28 DOI: 10.14276/2285-0430.1938
M. Popescu
In this moment, the higher education entities, same as the other companies which are in market, carry on the activity in an extremely dynamic environment. Consequence of dimensions and rapidity of environment changes, the higher education institutions can not make abstraction by the reality which is present and they can not see each change as a distinct event, which can be studied individual for maximize the advantages and minimize the negatives effects which product him. Jim Knight said that: „the change is a present reality in the framework of this the educational institutions must to learn to operate or must to assume the failure risk”. These evolutions impose changes in the way in which the managers understand the institution relation with the market whose they address. Similarly, the requests of higher education reform imposed by the transition at Bologna process impose of universities and in the same times of faculties the remarkable adapt efforts. Therefore, the institutions which supply services must to concentrate by quality, equality between sexes and by the instruction improvement, the development and the valorisation of opportunities for women’s, the basis education to be free and obligatory by childhood. The early education by childhood provides the crucial base for their all education. The study it is based by primary quantitative research method by conclusive-descriptive nature based by the divided plans or transversal research how this is know in specialty literature. The dates collect method has been “face to face” investigation and the research instrument the questionnaire. The quantitative dates processed using SPSS.  Keywords: education, student, attitudes, consumer behaviour, marketing research
此时,高等教育实体与市场上的其他企业一样,在一个极其动态的环境中进行活动。由于环境变化的规模和速度,高等教育机构不能抽象的现实,他们不能把每一个变化都看作是一个独特的事件,可以研究个人,最大限度地发挥其优势,最大限度地减少其负面影响。吉姆·奈特说:“这种变化是目前的现实,在这种框架下,教育机构必须学会运作,否则就必须承担失败的风险”。这些演变改变了管理者理解机构与市场关系的方式。同样,博洛尼亚进程过渡所提出的高等教育改革要求也要求各大学和各学院在同一时期作出显著的适应努力。因此,提供服务的机构必须注重质量、两性平等和改进教学、发展和增加妇女的机会、从童年开始就免费和义务的基础教育。儿童早期教育是其全部教育的重要基础。该研究是基于初步的定量研究方法,基于结论描述性的性质,基于划分的计划或横向研究,这在专业文献中是如何知道的。资料收集方法为“面对面”调查,研究工具为问卷调查。定量数据采用SPSS进行处理。关键词:教育,学生,态度,消费者行为,市场调研
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引用次数: 0
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International Journal of Economic Behavior
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